Beruflich Dokumente
Kultur Dokumente
2da Lectura
Docente: Dr. Polan F. Ferr Gonzales
GRETZKYS LAST GAME1
There are several ways you can get tickets for a sporting event. You might have a season pass that gives you a
seat at every home game, you could buy a ticket for a single game from the box office, or you could buy a ticket
from a scalper.
Scalpers buy tickets in advanceeither from the box office or from season ticket-holders who decide to forgo
the gameand then resell them shortly before the event.
Scalping is not always legal, but it is often profitable. A scalper might buy tickets at the box office and then,
after the box office has sold out, resell them at a higher price to fans who have decided at the last minute to
attend the event. Of course, the profits are not guaranteed. Sometimes an event is unexpectedly hot and
scalped tickets can be sold for high prices, but sometimes an event is unexpectedly cold and scalpers end up
selling at a loss.
Over time, however, even with some unlucky nights, scalpers can make money from eager fans. Ticket scalpers
in the Canadian city of Ottawa had a good few days in April 1999.
Why? Because Wayne Gretzky, the Canadian hockey star, unexpectedly announced that he would retire from
the sport and that the April 15 match between the Ottawa Senators and his team, the New York Rangers, would
be his last game on Canadian soil. Many Canadian fans wanted to see the great Gretzky play one last time
and would not give up just because the box office had long since sold out. Clearly, scalpers who had already
stocked up on ticketsor who could acquire more ticketswere in for a bonanza. After the announcement,
scalped tickets began selling for four or five times their face value. It was just a matter of supply and demand.
But what do we mean by that? Many people use supply and demand as a sort of catchphrase to mean the laws
of the marketplace at work. To economists, however, the concept of supply and demand has a precise
meaning: it is a model of how a market behaves that is extremely useful for understanding manybut not all
markets.
In this lecture, we lay out the pieces that make up the supply and demand model, put them together, and show
how this model can be used to understand how manybut not allmarkets behave.
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Material extrado y adaptado de la Bibliografa citada en el Silabo del curso.
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