Terms of Reference (ToR)

Production of one minute Video Advertisement on the following insurance products:

Endowment Plan for Senior Citizens With Guaranteed Additions

Double Cover Endowment Plan Without Profit

1. Background:

The Royal Insurance Corporation of Bhutan Limited launched the Endowment Plan for Senior
Citizens With Guaranteed Additions in 2015 with aims to provide a reliable avenue for
investment for the retiring employees of government, corporate and private agencies as well as
business/rural community. The policy holders aged between 55 - 70 years old can avail this
policy and earn fixed income through guaranteed additions and return of sum assured upon
maturity of the policy.

Detailed information regarding this policy is outlined in the brochure attached as Annexure I.

Double Cover Endowment Plan Without Profit for the proposers aged 18-65 was launched in
2015 with the objective of meeting the emerging market need for higher investment returns
compared to life risk cover. The Policy holder will get double the sum assured along with the
guaranteed additions upon maturity.

Detailed information regarding this policy is outlined in the brochure attached as Annexure II.

2. Objective:

The main objective of producing the video advertisement is to create awareness and promote
Endowment Plan for Senior Citizens With Guaranteed Additions and Double Cover
Endowment Plan Without Profit in a succinct but comprehensive one minute video
advertisements each in Dzongkha language with English subtitles.

3. Results/Expected Outcomes:

One-minute video advertisements each (two videos) on the following products:

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 Terms of Reference (ToR)

Endowment Plan for Senior Citizens With Guaranteed Additions, and

Double Cover Endowment Plan Without Profit

4. Methodology:

i. The firm/individual during the submission of the proposal must indicate the proposed
methodology to develop and produce the two video advertisements along with the
script, picture setting, artists, storyline, dialogues etc.

ii. The timeframe of the above assignment is 1 (One) month from the date of award of
the work. All mobilization and development time should be included within the time
frame of one month.

5. Scope of Work:

The scope of work includes but not limited to:

i. Develop and provide an original draft script to the RICB during the submission of the
quotation.
ii. Submit all visual/audio/storyline drafts to the RICB for approval.
iii. Retention policy of copyrights in both hard and soft copies reserved for the RICB
upon completion of the work.

6. The following procedure would be followed (work-plan):

Submission of the Proposal;

i. Information/Documents/Details Required for submission:

a. Name of the firm/individual

b. Copy of a valid License/Registration
c. Proposed team details
d. Experience(s) in a similar activities in a list with corresponding dates:
- Video Advertisements
- Any visual productions, etc

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 Terms of Reference (ToR)

e. Methodology and approach for the assignment

f. Scripts for both the products listed above
g. Estimated cost for the above work

ii. Physical submission:

All above documents must be submitted to the address mentioned below on or before October 3,
2017 by 11.00 A.M and shall be opened on the same day at 11.30 A.M.

The Head
Corporate Strategy and Planning Division
PO Box No.315
Thimphu:Bhutan

Kindly provide supporting documents (testimonials) wherever possible like letters /

acknowledgements from clients, completion certificates, work orders etc.

7. Notification of the Award:

The client will notify the successful firm/individual in writing or by email/fax if/when the
proposal has been accepted. The notification of award will be followed by work order and
signing of the contract agreement.

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