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Research brief for GG company

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Table of Contents
Introduction .................................................................................................... 1
Objective ................................................................................................................................... 2
Quantitative research ............................................................................................................ 3
Qualitative research .............................................................................................................. 4

Retorting ................................................................................................................................... 5
Timing .................................................................................................................................................. 6

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Introduction
The digital revolution played a great role in society. Every field, service or manufacturing is

tailored to technology innovation. One of the technological developments is the creation of

apps which can provide different services for the public. Thats why, the company GG is

decided to launch new product (apps) to meet need for maintenance services in the market.

This company operated almost 3 years in the industry in Yerevan. GG is online taxi solution

with android apps to order car anytime in Armenia and Georgia. The idea of maintenance

service absolutely tailored to modern living standards. The main key of this research is to

identify the need for such kind of service. What will be peoples opinion about this apps and

what tools and promotion will be used to realize the idea.

Objectives
The main idea of research is to present this new service (app) to the market. The most

important purpose is to understand about consumer needs and desires.

Identify What do consumer want? Really want this service or not? After this

identify potential customers;

Identify moving operating area of the company;

Identify potential competitors and shares in the market. Identify potential

competitors positions and shares in the market?

If the market exists like apps then identify the main features customers give the

main priority

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What will be promotion and tools, which will be used by this way.

These list is main objective of research and business. These are main direction which is the

most important for realize this idea.

Research methodology

Qualitative research

Qualitative research given the explanations of the objective. In this case, we will use focused

research to analysis and understand the attitudes of potential costumers toward to new service

(apps) and also search some information from internet if exist similar apps launched to the

market and common opinion about this app.

After qualitative research, we understand:

Overall opinion about this service;

What kind of app they use;

How often will they use this service;

If the market exists like apps

We will conduct 10 focus group after: we choose 10 main districts of Yerevan. Mix males and

females. This quantitative research will be used to measure how opinion may be about this

service.

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Quantitative research

Quantitative data collection methods we will use online survey with quantitative

questionaries from different districts of Yerevan. From Each district, we will ask about 50

people (mix males and females) Overall surveys will be 1000 people. The online survey

continuous almost 10 minutes and these questions consist 5 questions about this service: if they

want this service and what they think about it.

This research gives to us information about:

Peoples desire and needs.

According this survey we can identify potential costumer and moving operating area.

What quantities of people want to use this app and act.

After this survey, we will prepare computer tabulations for analysis. Some graphical

illustration for it, which helps us to understand our surveys result clearly.

Reporting

According to qualitative research we can do some conclusion about it. We will prepare power

point presentation of all findings., along with conclusions drawn. There will be assign every

detail which interested in during research process. There will be presented some graphical,

tabulate side and act. This part we will summarize the result which we will get from

quantitative and qualitative research process.

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Timing

Below is following our suggested timeframe for the project.

Activities week

Qualitative fieldwork 1-2

Prepare quantitative research question 2-3

Quantitative fieldwork 3-7

Analyses of research 7-8

Presentation 9

Final report available 10

Fees

Below is following table about fees.

Phase Description fees

Qualitative research for 10 focus group. Also fees $10 000


for analyses.

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Quantitative research for 1000 people. Also for
analyses. $3500

Advertisement Advertisement for apps $2500

Total $ 16000

CREDENTIALS
The project will be carried out by Merabi Beridze, who has worked for many years in the market

research field. He is high quality and really professional his activity. He has worked and study in

UAS. Merabi Breidze have high responsibility for project. He is hard working person.

For further credentials, please see our web pages at www.researccompany.com

Quality control
To provide any information about every research the company has ever done, which are

really interesting for us, as Researcher Company. After finishing research, we will give light

pictures of whole research to new product launched, if you still have questions you are

welcome to ask.

During two weeks, well prefer main part of research, like audience, questions, research format,

how it will be: mainly it will be online survey which continuous 10 minutes. Then we will divide

into several groups and make research in every side of country at the same moment, Id like to

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notice that in your information there is not written in which place you want to make research

and we think that what we offered is best choice. After this we can present our results and then

waiting some comments or questions from your side.

Contact details

Sopiko kekelidze

Head of research department in Research Company

+995591714429

sofromisokekelidze@gmail.com