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Big Bang Social

[Street Address]
[City], [State][Postal Code]
Phone: [Your Phone]

How to Use This Template

Fax: [Your Fax]
E-Mail: [Your E-Mail]

This template provides a framework for creating a social media

proposal for your potential client(s) or for your companys
management approval.

There is sample text to help you get your creative juices flowing, as
well as sample screen shots, which you can feel free to use.

Instructive text in the template is presented with these yellow

bubbles and should be removed before sending to your client.

Please send any suggestions or questions to

And be sure to follow us on Twitter @rigniteinc.

Sign up for a free trial of Rignite to help you manage your clients
social media needs.

Delete all these instruction boxes

before sending to your client


9/21/17 Replace with your clients
Page 2

name Replace all the placeholder

text with information about your
company and services
1. Introduction
a. Welcome to Big Bang Social
At Big Bang Social, we bring a wealth of experience in marketing, sales, and social media to our

b. Our People
Our team is comprised of a diverse group of talented people, each with his or her unique strength
and experience.

CEO/Found Director of Community

er Social Manager
Media 3 years
Marketing and 10 years experience
social media experience with generating buzz
thought leader B2C ecommerce on social media
for consumer brands for consumer
brands products

c. Our Value
We focus on clearly defining the goals and activities which will get measurable results for you.
Whether its a marketing campaign or a social media strategy, we know that we have to help you
achieve your business goals.

d. Our Tools
Just like no artist or builder can work without tools, we constantly evaluate and select tools to help us
manage efficiently and effectively. In this social media proposal, weve chosen to include a few
examples from a social media management tool named Rignite to demonstrate our activities and
potential results.
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2. Goals
Our ultimate goal is to achieve results from Social Media activities. However, in order to achieve
these goals, well make sure that our activities are efficient and focused on specific goals.

Social Media Social Media

Business Goals
Goals Activities


Grow following
Business Goals


Monitor and engage

Boost engagement

Decision Win Sales Promote Sales

Monitor for support

Retention Brand evangelism
Nurture relationships
with VIP customers

a. Save time/be efficient

Social media management can
consume a huge amount of time,
and people can get easily
distracted by feel good
engagement which doesnt really
drive business. Our team will use
best practices and tools to make
sure no time is wasted. Tools we
use help us to quickly create and
curate content and schedule it to
make sure our social networks are
filled with compelling posts.
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b. Gain visibility into key business metrics

As we manage social media activity and experiment with different strategies and promotions, well
be able to see which tactics work. For example, what types of posts are generating the most
engagement? Or which Facebook Comment to Enter giveaway campaign has the most entries?
Analytics and metrics are core to developing an understanding of which activities are driving your
business forward best.

c. Specific Social Media Goals

While these are not the only social media goals, here are ones that we commonly target during

i. Grow social following and fan base

Growing a following and fan base will help
increase the reach for social media activities. It will
increase the potential for virality to occur on
popular posts, thus exponentially increases the
audience for our messages.

We will create posts, marketing call-to-actions, and other ways to

encourage fans to follow and like you.

ii. Increase engagement

A high quality, targeted fan base will be open to engage with you, but finding the right
types of posts and carefully planning an appropriate mix of promotional versus
informative posts will critical to increasing engagement.

We will create and curate content which is engaging to your fans

and ask them to engage

iii. Convert fans into leads

Sometimes fans arent ready to buy just yet, but moving them along in your sales funnel is
your goal. Encouraging fans to register for a blog, free download, or event can grow
your leads and increase your options for contacting them later.

We will promote your lead generation pages and links on social


iv. Get sales

Converting a social fan to buying customer is your ultimate goal, and all of our activities
are designed to move customers down that path. Special coupon promotions or sales on
social media can lead to immediate purchases. Better yet, when people share their
purchase activity, the sales can snowball.

We will promote sales, discounts, special offers that lead to

purchases, and where possible, track sales resulting from social
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3. Getting Set Up
Its easy for us to get started with the following steps:

a. Social Accounts and Profiles

Well need access to the social accounts we will manage. If passwords are a concern, we can
arrange for someone on your staff to type in the log-in information into our tools so we will have
access to the accounts. This is a one-time activity (repeated if there is a password change).

b. Team member
Well select the appropriate team member(s) and roles for this engagement. See below for Roles
and Workflow.

c. Kickoff meeting
Well schedule a Kickoff meeting to introduce everyone and to discuss initial goals and activities.
Then well be off and running!

4. Establishing Roles and a Workflow

a. Roles
Our approach to managing social media is to make sure that roles are clearly defined, whether
there is one or multiple team members. See this excellent article on how to organize team roles.

Community Content Creator Subject Matter Campaign

Manager Expert Manager
Name:___________ Name:___________ Client name:_____ Name:_______

Respond to
support issues
Define campaign
Monitor Write Posts assigned to them
by "Community

Approve posts by Manage and run

Assign Curate Content
"Content Creator" campaigns

Collaborate with
Manage posting "Content Creator"
schedule to get creative

Collaborate with
Manager" on
posting schedule
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b. Workflow
Its important for you to know the general processes we use to create and curate content for
posting, schedule posts, monitor and engage, and create promotional campaigns. We follow the
general process outlined in this article to ensure quality, timeliness, and efficiency of our activities.

Example workflow for scheduling posts

Subject Community
Prepare Drafts Matter Expert Edit/Finalize Manager
Approve drafts Schedule final
Or give approved posts
Content Content
Creator Creator

5. Activities
We are proposing the following types of activities for our engagement (sections 6-10). However, we
understand that your social marketing needs are fluid and these activities will also need to be
adjusted periodically. There may be times when a high level of monitoring and engagement are
needed, for example around a major campaign. Or during content creation and curation times
there may be more activity in creating and scheduling posts.

6. Posting / Content creation / Curation

We will create and curate content for posting to your social media profiles, making sure that you
stay in front of your fans and followers. We will determine the types (categories) of posts such as
company promotional, educational, informative, and humor, as well as the schedule and
frequency of posts for each social network. Posts are easily created and can be posted
immediately or scheduled for a future day/time, across multiple social profiles.
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a. Approvals
If approvals are required for any types of posts or for a
particular social profile, we can follow an approval process
which we mutually agree on. We are able to keep a list of
Draft and Scheduled Posts for review online, or even export
these to send to you for review and approval.

b. Content Curation of Blog/RSS Feeds

We will review relevant websites and blogs to see if there
are articles of interest to your fan base. Posting these serves
to develop a positive image for you and causes fans to pay
more attention to your posts than others. We can monitor
these manually or create a free or paid Feedly account for
you and mutually agree on the blog/RSS feeds to track, as
well as the types of articles which should be curated. This
will enhance our productivity and increase the number of
posts we can create.

7. Monitoring & Engagement

Social monitoring of all profiles is a critical activity because fans require fast response to questions,
comments, and complaints. Using our social media monitoring tool(s), we will monitor all social
profiles for engagement and respond appropriately. If approvals are required for responses, it may
be appropriate for us to acknowledge a fan and then respond later. Engagement activities could
include Reply, Comment, Retweet, Follow, Like and other social actions. These are accomplished
quickly and efficiently by our team.

There may be cases where the team member monitoring engagement is not able to respond
because they dont know the answer. In these cases a SME (subject matter expert) may be
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required. It is possible to Assign a social post for followup, similar to how a customer support case is
assigned. This will create a social case and the person assigned will be notified by email that a post
is waiting for their follow up or response.

Monitoring List:
Social profiles/accounts, key search terms such as online cosmetics, fashion reviews, etc., VIPs
(which you identify), influencers, special social media users (competitors, bloggers), Twitter
newsfeed, blog/RSS feeds.

8. Promotions - Social Campaigns

We are excited to
propose the management
of social media
Campaigns which tie into
your marketing initiatives
and fit your goals. An
integrated social media
campaign is more than
just posting promotions for
a sale, giveaway, or
contest you wish to run.

After discussing your upcoming promotions or ideas for campaigns, we can quickly create and
schedule social campaigns to augment your marketing promotions or to run standalone on your
social networks. Well agree on a goal such as the number of entries, reach, or clicks on your posted
links, then get going. Our team will take care of keeping the drumbeat going by scheduling a series
of posts, and if there are entries to be collected and winners to be announced well take care of
that too.

We will also monitor and measure the campaign metrics as it progresses. A campaign can be run
for as short as a day, or as long as six months. Were uniquely able to provide summarized -
campaign level analytics for the social activities in the campaign. Campaigns results can be
compared to each other so the best offers, giveaways, or contests can be replicated.
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9. Analytics & Reporting

Its important that we be able to measure the results of our efforts, and whether youd like insight
into the level of detail we regularly review or prefer weekly/monthly summaries, you can be
confident that we strive for results, not just activities.

a. Daily and Weekly Analytics

Our team regularly reviews our dashboards for monitoring metrics such as fan base
growth, demographics, post reach, and engagement (retweets, likes, comments
etc.). If we notice anything unusual, we collaborate to find solutions, and make
adjustments accordingly.

b. Report creation
We will create a summary report for you about our activities and results for the period. Content of
the report can be customized depending upon the objectives and any specific campaigns or focus
for the time period.
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Below is a sample of potential report charts from the Dashboard which could be included in your

Here is a sample of the Campaign Dashboard which provides campaign level analytics on the
series of posts.
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10. Other Activities

a. Image gallery maintenance
We will keep a gallery of commonly used,
approved images for use in marketing
campaigns and social media posts. Frequently
used images in posts can be stored in the
Rignite photo Gallery, and even non-licensed
(view only) Rignite users can upload new
photos to the Gallery, enabling our clients to
easily contribute images if desired.

b. Key hashtags to use etc

Commonly used #hashtags in posts will be
documented and their appropriate use
described, so we can be diligent and
consistent with the use of hashtags in posts.

Rignite offers special discounts to agencies who

have dedicated accounts for each client.
Contact us for more info:
c. Shared Rignite Login
If you would like to use the Rignite features we can create a user login for you to have full access to
all of Rignites features. Youll be able to respond and reply to (engage with) your fans, create
Campaigns, schedule posts, respond to Cases and more.

In addition, View Only users can be created for you and your team without charge if you wish to see
the activities in your Rignite account. This is useful for monitoring Campaign progress, seeing social
engagement, viewing the dashboard, reviewing past and future scheduled posts.

11. Summary
Big Bang Social is uniquely positioned to provide you with the social media management services
and results you need to help grow your business or achieve your goals. We hope that you have
gotten a detailed view into how we manage the social media for our clients, and have the
confidence you need to select Big Bang Social for this engagement.
9/21/17 Page 12

Make changes to the list of services as you see fit.

Also, be sure the specify how you charge (e.g.

12. Fees hourly, fixed price, monthly retainer, etc)

Activities Rate
Posting / Content Creation / Creation $ -----
Monitoring & Engagement $ -----
Promotions & Social Campaigns $ -----
Analytics & Reporting $ -----
Other Activities $ -----
Total $ -----

13. Terms
Billed monthly
Payable net 10

14. Accepted

Agency Contact Signature Client Contact Signature

Agency Contact Name (Printed) Client Contact Name (Printed)

Date Client Contact Job Title