Chapter - 1

CHAPTER 1
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TYBBI LOAN EXTENDED TO TOURIST MD College
INTRODUCTION TO TOURIST SECTOR
INTRODUCTION
Today, tourism is one of the largest and dynamically developing sector of

external economic activities. Its high growth and development rates,
considerable volumes of foreign currency inflows, infrastructure development,
and introduction of new management and educational experience actively
affect various sectors of economy, which positively Contributes to the social
and economic development of the country as a whole. Most highly developed
western countries, such as Switzerland, Austria and France have accumulated a
big deal of their social and Economical welfare on profits from tourism.
According to recent statistics, tourism provides about 10% of the worlds
income and employs almost one tenth of the worlds workforce. All
considered, tourisms actual and potential economic impact is astounding.
Many people emphasize the positive aspects of tourism as a source of foreign
exchange, a way to balance foreign trade, an industry without chimney in
short, manna from heaven. It is the dominant economic activity in some
communities. The slogan Athithi Devo Bhava which means guests are like
god truly represent the fact that Indians have been highly hospitable people
and this trend is still present in modern India. A guest is considered as highly
revered person. Intricate arrangements are generally made for a guest who visit
somebodys home for a holiday or other reason. The family plans well for the
comfortable stay of guest. More to this the best crockery and bed sheet are kept
in the store room just for the usage of s guest. Going through a broader picture,
the tourist visiting India find our country very enigmatic. Foreigners love India
as it is a storehouse for art, culture, dance and drama. Responsibility tourism is
conducted by way of giving the tourist the right concept in tours. Our courteous
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attitude reflects our inner self. On the economic context, foreign currency in
India can be gathered via tourism. A trip for any visitor has to be trouble free.
Taxi Cabs, translation books and a dependable guide all make the trip
interesting. The hygiene conditions in the areas are improving as well as
maintenance of hotels and tourist spots. Many hotels and restaurants have multi
cuisines to accommodate the choice of foreign and domestic visitors. Complete
details about weather conditions, clothes required and facilities are given to the
tourists to help them prepare for a holiday.
TOURIST
The person who is supposed to leave his/her hometown in order to visit a

different area for the purpose of leaving an experience of shopping,
entertaining, cultural and historical Attractive having fun and so on the
condition that he/ she should return to his/her own place, stay no longer 12
months, make use of a tourist activity
A person who is leave his/her hometown on temporary, basis fort hr purpose of

seeking new experience having fun, doing sports, seeing culture, etc. On the
condition that she/he should stay on less than 1 day and no longer than 12
months, make use of a tourist facility for accommodation and spend his/her
own money through their holiday.
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FORMS OF TOURISM
ECOTOURISM
Ecotourism is ecologically sustainable tourism with a primary focus

on experiencing natural areas that fosters environment and cultural
understanding appreciation ad conservation
SOFT ADVENTURE TOURISM
Requires a moderate led of physical involvement by participating and

are less physically challenging than hard activities
HARD ADVENTURE TOURISM
Commonly involve a higher level of physical or rugged involvement

or a potentially greater personal challenge for participant and the risk
factor also increase
SPECIAL INTEREST
WILD LIFE TOURISM
Observation
Photography
Interaction
Travel directed towards experience the arts, heritage and special

character of unique place, Includes arts, cultural and physical activity
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ADVANTAGE AND DISADVANTAGE OF TOURISM
ADVANTAGE OF TOURISM
Now-a-days, tourism is the flourishing industry. The advantages of tourism

includes employment opportunity, growth for service sector, foreign
exchange earnings, opportunity for recreation, economic growth, cultural
exchange, better international relations, enjoyment, better health and
wellness.
EMPLOYMENT
Tourism provides employment opportunity for local people. Tourism

industry is growing very rapidly in India employing millions of people
GROWTH OF SERVICE SECTOR
Service sector engaged in tourism sector get the most out of tourism sector.
A large number of business engaged in service sector such as airlines hotel,
surface transportation, etc.
FOREIGN EXCHANGE EARNING
Many tourist destination attract good number of foreign tourist. This helps
the country earn foreign exchange.
RECREATION
Travel based recreation provides relief from the monotony of daily routine.
A change in place and climate helps a traveler to recharge mind, body and
spirit.
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MEET NEW PEOPLE
It helps the local people to get in touch with the people and country. It also
helps building international relation.
FUN AND ENJOYMENT
Many people travel for fun and enjoyment. They simply do whatever excites
them, or gives them enjoyment.
DISADVANTAGE OF TOURISM
The disadvantage of tourism includes increase expenditure, time consuming,

environmental hazards, loss of architecture and ecological balance, increase in waste
production, damage to wild life, and disruption in socio- economic and cultural setup
Tourism involves huge expenditure on part of the tourists. Travelling cost includes
vehicles hire charges, hotel and resort rent, food cost, etc. this increase the overall
spending of the person.
You need to take out few days out of your busy schedule to visit tourist places. Hence
tourist is often time consuming.
Leisure trips are good for health, mind and body. However, hectic trips may causes stress
and affect health
It may also lead to environmental hazards such as environmental pollution due to use of
cigars, plastic bags.
These resorts destroy both scenic beauty of the place by paying no attention to local
architecture and ecology
Due to immense changes, pollution, and dirt, the landscape may lose its scenic beauty
Famous tourist spots the economy of states.
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SOLUTION
1. Green tourism: Tourism should be promoted with care. Once the Natural
beauty and humans made beauties are lost, tourism loses its charms and
attractions and will collapse. The benefits of tourism will stay only due care
is taken for the longevity and survival natural environment. So, today
environment friendly or green tourism are being introduced by Tourism
Industries.
2. Avoid: Ecological imbalance and health are hazards. We should keep
tourisms planned limits. Every care should be taken to avoid ecological
imbalance and health hazards.
3. Preserves: local culture and tradition: Tourism must not play have within a
traditional and protected societys new techniques teach communication may
bring cultural setbacks, degradation to preserved communities.
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OBJECTIVES OF TOURISM DEVELOPMENT
This sector will show why tourism is so important to the different

organization involved in tourism development. Each organization has
different objectives and these can be classified as follows: Economical,
Environmental, socio-culture and political
ECONOMICS OBJECTIVES
Tourism is the worlds largest industry and one of the objectives of tourism
development in economic gain. This is not a narrow matter of tourism
services making a profit. In economic term the travel and tourism industry is
able to do three key things
It gives vigor to economics
It offers people job and career prospects
It stimulates development
ENVIRONMENT OBJECTIVES
The saying tourism is well known: protection of the environment is

essential in areas that are subject to damage by tourist number. The main
environmental objectives of tourism are as follows
Habitual preservation
Regeneration and conservation of the build and natural environment
Environmental education
Environmental improvement
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SOCIO-CULTURAL OBJECTIVES
You need to be aware of ad understand how tourism development and affect

the lives of people who lives in the tourist destination. Tourism brings
people of two different countries together and we all need to increase our
awareness and understanding of different cultures. Tourism can generate
income and avoid funds to keep traditional cultures alive and to improve the
quality of life for the host population.
POLITICAL OBJECTIVES
Governments can have a influence on the patterns of travel not only directly,
through their policies but also indirectly through their wider activities and
the political climate that they promote. Change in the political climate that
they promote changes in the political system in Eastern Europe, South
Africa and the far East have led to greater freedom of movement for traveler.
Beyond the economic and environmental objectives considered above,
political objectives can include the following
Enhancing the image of an area
Creating a regional or national identity
To promote healthy relationship among individuals who are actively

engaged in tourism related business through useful interaction, organising
regular meeting and cultural and social activity. To accepts donation in cash
or in kind, grand and collect subscription fees and other charges for the
services rendered by the society and take and raise fund by the way of loans
or otherwise and the receipts shall be solely utilised and applied towards the
promotion of aim and objectives of the society
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To encourage proactive participant and involvement by all stakeholders

including government bodies, private sector, tourism organization, local
communities, NGOs youth clubs etc. To all conduct research on different
aspects of responsible and community based tourism, make suitable plans
and strategies and implement responsible tourism project.
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Purpose of Travel
Business
Primary activities
Convention
Consultation
Inspections
Secondary Activities
Dining out
Recreation
Shopping
Sight seeing
VRF
Friends and Relatives Visiting
Primary Activity
Socializing
Dining in
Home entertainment
Dining out
Physical Recreation
Shopping
Sight seeing
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Urban entertainment
Other Personal Business
Primary activity
Shopping
Religious visit
Medical appointment
Dining out
VRF
Pleasures
Primary Activity
Recreation
Sight seeing
Dining out
Secondary Activity
VRF
Conventions
Business
Shopping
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IMPACTS OF TOURISM
Positive Impacts
Foreign exchange earnings
Contribution to government earnings
Generation of employment
Balance of payment/ Trade account balance
Stimulates of infrastructure investment
Contribution to local economy
Negative Impacts
Inflation
Opportunity cost
Dependency
Seasonality
Leakage
Enclave tourism
Seasonal character of job
Prostitution and the underground economy
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CHAPTER 2
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TOURISM IN INDIA
INTRODUCTION
India can always boast of its rich cultural heritage. Travel and
Tourism in India is an integral part of Indian Tradition and culture. In ancient
times, travel was primarily for pilgrimage -as the holy places dotting the
country attracted people from different parts of world. People also travelled to
participate in large scale feasts, fairs and festivals in different parts of the
country. In such a background, cultural tradition was developed where Athithi
Devo Bhava and Vasudhaiva Kutumbakam because by words of Indian
social Behavior. The beauty of Indias culture heritage and the richness of
natures endowments make India tourist. Pandit Jawaharlal Nehru often
remarked. WELCOME A TOURIST AND SEND BACK A FRIEND. That
was the essence of Indias approach to tourism in the post- Independence era.
Tourism was seen as an important instrument for national integration and
international understanding. The dimension of tourism changed as trade and
commerce developed. The spice trade brought India in contact with the world
more than before. The silk route trade also opened up Indias immense cultural
heritage and natural beauty to the world outside. Systematic information, even
if in adequate, has been available only during the post- Independence era. It
was only after the 80s that tourism as an industry picked up speed.
Nature and State of International Tourism in India
Today tourism is the largest service industry in India with the

contribution of 6.23% to national GDP and providing 8.78% of the total
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employment in the year 2011. India ranked first in regards to tourism air
attendance. The promotional campaigns and marketing strategies to attract the
tourist remain average. The World Economic Forum study that India also
benefits from excellent price competitiveness, ranked 6th overall, with low
ticket taxes and airports charges along with low price in the economy as a
whole. These ranking are based on the Travel and Tourism Competitive Index
(TTCI) 2011, which measures the different regulatory and business related
issues. Moreover, India has been ranked the best country for value for money
in the Country Brand Index {CBI} survey conducted by future Brand, a leading
global brand consultancy in the year2011. India made the list of raising star
or the countries that are likely to become major tourist destinations in the next
five years, led by the United Arabs Emirates, China and Vietnam.
Organization involved in Tourism
The various organization engaged in the development of tourism in

India are 1. Department of tourism department is responsible for promotion of
India as a tourist destination, development of tourism infrastructure and
facilities in the country and performing regulatory functions in the fields of
tourism. It has four regional offices at DELHI, MUMBAI, KOLKATA,
CHENNAI and a sub-Regional office at Guwahati. To assist the additional
secretary, a joint secretary and finance advisor are also appointed. The
department independently formulates the policies and liaises with central and
state government department and Local bodies in discharging their duties. The
area of operation of the department are classified into various headings which
include planning and promotion; publicity and conference; travel, trade and
hospitality; accommodation; wildlife and additional accommodation; market
research and administration. During the course of the discharge of its duties the
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department of tourism interacts with advisory committee on Indian Airlines,

Indian Board for WILD LIFE, governing bodies of the Institute of Hotel
Management catering Technology and Nutrition New Delhi
Organizations for international tourism
Overseas Organizations: In order to position India as a preferred destination

in the Global Market, 18 offices are established in USA, American countries,
Canada and other Gulf countries. These offices functions under the supervision
of a regional Directorate office in New York, USA. For the first time in 1968 a
scheme named OPERATION 59 EUROPE was launched to promote Indian
tourism in Europe. In due course of time, several such schemes were launched
due to the success achieved in these scheme, to give the much needed push to
Indian Tourism. Several expert committees, councils and boards were
appointed to study and submit their recommendation, which have contribution
to the development of the sector.
Indian Tourism Development Corporation (ITDC): India tourism

development corporation was established in October 1966. ITDC performs
following activities: Construction, management and marketing of hotels,
restaurants and travelers lodges at various places in the country. Provision of
shopping facilities in the shape of duty free shops and provision of consultancy
cum managerial service in India and abroad
Indian Institute of tourism and travel management (ITTM): ITTM was set
up in January 1983 with registered office at New Delhi. It offers different level
academic courses in tourism and travel management and related areas. It has
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embarked upon a series of alternative educational courses for supervisory and

grass root level workers of the industry.
National Council for Hotel Management and Catering Technology: It acts

as an apex body to coordinate training and research in hotel and catering
management. Its head office is in New Delhi. It is the main agency for planning
and monitoring the activities of 15 institutes of Hotel Management and 15 food
craft institute and ensures uniformity in academic standards and procedures for
selection and admission of candidates for various courses conducted by these
institutes.
Tourism Finance Corporation of India Ltd (TFCI) : TFCI sponsored by

TFCI was set up in April 1988 and it started its functioning from February 1,
1988. TFCI is set up with a view to provide institutions assistance to tourism
projects other than those in the accommodation sector. Beside these, various
agencies such as Department of Archaeology, International Airport Authority
of India, Indian Airlines, Vayudoot, Indian Railways, Custom Department,
RBI, Forest Department, Individuals level agents, hotels and tour operates are
engaged in the promotion of tourism in India
PEAK SEASONS FOR TOURIST ARRIVAL IN INDIA
It clearly indicates that Indias fairs and festival attracts tourist from various
corners of the world and the period from October to March is the peak
season of foreign tourists arrivals in India
Tourism Attractions in India:
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India is a country popularly known for extending its lavish

hospitality to all visitors, no matter where they come from. Due to ots beliefs
in the philosophy of VASUDEVA KUTUMBKAM its visitor friendly
tradition. Varied life style, vast cultural heritage and colorful fairs and
festival, it holds multiple attraction for the tourist. The other attraction
include beautiful sun drenched bathing beaches, forests and wild life
majestic rivers, glorious architecture and beautiful land scape for
ecotourism. Despite the economic slowdown, medical tourism in India is the
fastest growing segment of tourism industry. The major tourist attraction for
foreign tourists in north India are New Delhi, Agra, Shimla and Dehradun.
New Delhi is the capital city of India and has a rich cultural past. Red Fort,
India Gate, QutbMinar, Jama Masjid are the important place for tourism in
Delhi. Agra is the city of Taj Mahal and one of the greatest spot for tourism
attraction in India. In East India the major tourist attraction are Kolkata,
Guwahati, Shillong, Patna, Jamshedpur, Bhopal, etc. Guwahati is an
important base for tourism in the region. Shillong is the capital of
Meghalaya and famous for its breath taking lust green landscapes. Patna is
one of the oldest cities in India and famous for its historical relics.
Jamshedpur is an important industrial township, home of Tata Industries.
Bhopal is the capital of Madhya Pradesh and an important center of tourism.
In West India the major tourist attraction are Mumbai, Panjim and Udaipur.
In South India the most important tourist site are Kerala, Chennai,
Bengaluru, Cochin and Ooty. Kerala is known as GODS OF COUNTRY.
Chennai is the Automobile capital of India. Bangalore is famous for
kovalam beach. Cochin is famous for historical relevance
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SERVICE PROVIDER OF TOURISM INDUSTRY IN

INDIA:
In India, Indian Association of Tour Operates (IATO) is the apex body of

the tourism industry having 1100 members covering all segment of tourism
industry. IATO has international acceptance and linkages. It has close
connections and constant interaction with the other tourism associated in US,
NEPAL and INDONESIA, where USTOA,NATO and ASITA are its
member bodies and its increasing its international networking with
professional bodies for better facilitation to the international traveler visiting
not only India nut the entire region. All these activities members are
recognized and approved by the Indian governments Department of
Tourism and should have at least 3 years Experience of handling
international tourist to India, before becoming admitted to the IATOs
fraternity. The executive committee is headed by the president with a team
of six office bearers and 9 executive members. The Executive Committee
meets every month to discuss current tourism industry and membership
issues. IATO networks through in State Level Chapters at the local level
where all local issues are handle at the appropriate level.
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Objectives:
The major objective of the study are to make geographical investigation of

tourism. Following are the specific objectives:
To examine the factor which are responsible for the development of tourism
in the study region
To access the transportation and accommodation facility in the study region.
To access the socio cultural impact of tourism upon few tourist places
To identify new locations having tourism potential and to suggest a strategy

for development of concerned tourist places
To explore the major problems of tourist places in the study region
To suggest a remedial measures for development of tourism in study region
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Benefits of Tourism
The key benefits of tourism are economical, socio-culture, and

environment
Economical Benefits: Tourism can provide direct jobs to the community,

such as tour guide hotel housekeeping. Indirect employment is generated
through other industries such agriculture, food production and retail.
Economic diversification is important to areas where may be concentration
of environmentally damaging industries such as mining or manufacturing.
Infrastructure development such as airports, roads, school, hospitals, and
retail areas have the potential to benefits the local community can aid
economic development by allowing more trade and better flow of goods and
service.
Social Benefits: Tourism can bring about a real sense of pride and Identity
to communities. By showcasing distinct characteristics of their ways of life.
History and culture, tourism can encourage the preservation of tradition
which may be at risk
Environmental Benefits: Tourism provides financial support for the

conversation of ecosystem and natural resource management, making the
destination more authentic and desirable to visitor. It also adds more value to
the local tourism business
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CHAPTER 3
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TRAVEL SCHEME OF BANKS
The best option hitherto for tour and travel is the tour loan scheme
which provides for travelling now and paying later in instalment
which falls easy on the middle class people. on the one hand are the
tour and travel companies of the likes of Cox & Kings and SOTS,
which have tagged up with the finance institution to offer tour plan on
easier terms and condition, on the hand, Banks, apart from their old
personal loan scheme have come forward offering special tour and
travel loans in the segment. There is no doubt in it that the easy
instalment scheme, no matter how attractive they appear cannot
compete with the cash payment options.
SCHEMES OF THE TRAVEL COMPANIES
Most of the companies in conjunction with the financial institution

offer travel loan @16% per annum for period of 12-36 months. You
will have to furnish papers relating to your income tax and residence.
SOTC, one of the companies, introducing the Holiday now, pay later
scheme has tied up with Kotak Mahindra bank where the receipt of
1000 rupee of application fees along with all the required paper, the
loan processing is completed within 72 hours. The interest rate of loan
is 16% pa while the duration is 12-36 months.
Thus along with SOTC, one tour to Europe of a duration for 10 days
would cost 49900 rupees per adult. The EMI would come down to
1742 rupees. You will have to deposit two instalment in advance. In
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this tour made completely vegetarian for 19 days and 18 nights, the
tourist get the opportunity of touring 10 European countries. These
countries are
Germany
UK
Holland
Austria
Switzerland
Italy
France
Belgium
Morocco
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TRAVEL SCHEMES OF BANKS
Some government Banks too have joined the race on account of the
expanding marketing of the travel segment. As for example, Bank of
India has launched the star holiday travel plan under which, loans
are paid for touring, pilgrimages and travelling within and outside the
country. The loan comprises of three categories of amounts 2.5 and 10
lacks. Loans covers full package which includes the air fare, boarding
cost, travelling cost of all the viewable places of importance. Salaried
class employees, professionals, businessman, high strata people,
farmer , pensioner and own banks employees could avail. In order to
avail the loans from the SHUBH YATRA scheme of Indian
Overseas banks, total domestic income should be1.2 lacks. The rate of
interest is 14.5 % and the maximum duration is 36 months. Interest is
charged at every reducing balance of the principal amount. Similarly,
the Indian Bank has launched a special discount package offer going
by the name of Happy Holiday in which, either for treatments or for
travelling in or abroad countries , loans is provided at the rate of
interest of 12.5%p.a.
Similarly, SBI Has easy travel loan scheme made available for
State and Central government employees
Employees working in the offices of public undertaking / semi

undertakings
Employees of reputed firms and the MNCs
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The loan amount to be sanctioned is minimum 24000 and maximum 12

times of the one months salary of the employees. The rate of interest is 14.5
payable in 48 equated monthly instalment. 1% of the total payable amount is
deducted as loan processing charge. No margin money is required for the
loan amount of 5000 rupees
OTHERS TRAVEL LOAN OPTIONS
Loans without security / guarantee: This category apart from the options
available as stated already above, there are other options too. There is the
provision of a personal loan the banks extent its holder which could be taken
to be utilized in travelling. Some details of such loans are being given
below; of the age of 21-60 years whose income is minimum 1.2 lacks p.a.
for a duration under special cases. A good credit card recorded is also
accepted. Its effective rate of interest remains 18-21% compared to the rates
of 15% of travel loans available elsewhere.
Loans with securities: To gather up funds for touring and travelling, some
other better options are by pledging the securities of the likes of the listed
shares, RBI Bonds, banks fixed deposits or gold loan. You can repay these
later also in one go in place of depositing it in monthly instalments provided
you pay the quarterly interests on time. You have to pay interest only on
amounts withdrawn from your account.
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WHAT IS TRAVEL ON BANKS GUARANTEE: you can take travel

loan from a commercial bank by furnishing the security / collateral
equivalent to the banks loan amount but this is not an easier option though
HOW TO GET BANK GUARANTEES IN INDIA: A bank guarantee is a

guarantee from a bank in which the bank would fulfil the obligation of the
debtor, if the debtor fails to do so. Bank Guarantee are part of doing business
and is required for various business transaction. In these article, we look at
the bank guarantees in India and the procedure for obtaining bank
guarantees.
Bank Guarantee Overview
Banks Guarantee amount of money to a beneficiary if the banks guarantee

applicant does not fulfill the condition in a contract. Bank Guarantee are
mainly used to insure a buyer and seller from loss or damage due to
nonperformance by the other party in a contract.
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TYPES OF BANK GUARANTEE
There are various types of Bank Guarantee as follows and each is used for
a specific types of transaction.
Performance Guarantee
Performance guarantee is used as collateral in transaction involving a buyer

and seller. A performance guarantee is typically involved if the buyer incurs
cost and the seller does not deliver goods or services as promised in the
contract.
Bid Bond Guarantee
Bid Bond guarantee are typically used in tenders to ensure that the winning
bid. In case a winning bidder does not perform the tender issuer can invoke
the bank guarantee and fully or partially forfeiture the amount.
Financial Guarantee
Financial guarantee is an undertaking from a bank to take responsibility for

another companys financial obligation if that company does not meet its
responsibility. A partner company providing financial guarantee to a
subsidiary company
Foreign Guarantee
Foreign banks guarantee are used in international trade. Foreign bank

guarantee are those guarantee are those guarantee issued for the benefits of a
foreign beneficiary
How to Get Banks Guarantee in India
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Banks in India issue guarantee in return for a guarantee fee. Prior to

providing bank guarantee, the banker will undertake a diligence application
and may also request foe collateral security.
Request letter and counter indemnity cum Memorandum relating to charge

over fixed deposits duly stamped
Banks guarantee tax
Board Resolution for Private Limited Companies
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CHAPTER 4
31
INDIA A GLOBAL TOURISM -YES BANK
Introduction:
The tourism in India has the potential to induce sustainable development at

grassroots. With innovative institutional innovational mechanism and
conducive policy environment. tourism can be the backbone of our country.
India has tremendous untapped potential to attract foreign and domestic
tourist, and is well assessed for its natural resources, air transport
infrastructure. However, India lacks behind drastically in some key
parameters country's image. As can be seen from the table, there is still
immense ground to cover in terms of creating a conducive policy and
infrastructure for tourism to flourish.
Growth in foreign tourism of yes bank
1. Expand implementation of clean India campaign, rapidly develop public

utilities and entities.
2. Measures for safety and security of tourists, especially female travelers.
3. Resolve taxation bottlenecks.
4. Aggressively promote MICE.
5. Increase the Bandwidth of visa on arrivals.
YES BANK, India's fourth largest private sector bank, is the outcome of the
professional and entrepreneurial commitment, vision and strategy of its
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founder rana Kapoor and his top management team, to establish a high
quality. Private India bank catering to the future business in India.
YES BANK has adopted international best practices, the highest standards
of service quality and operational excellence of offers comprehensive
banking and financial solutions to all its valued customer. YES BANK has
knowledge driven approach to banking and superior customer experience for
all its retail, corporate and emerging corporate banking clients.
Meeting the demand for tourism Industry
While a slew of measure are being undertaken to increase foreign tourist

arrivals into the country. Equal attention needs to be given to the Domestics
Tourism Segment, which is an important contributor to the tourism sector.
Domestic tourism is great enabler of social-cultural harmony and national
integration.
With increasing disposable comes, modernized lifestyle and better life

quality, the leisure and recreation segment in tourism has emerged as the
biggest attraction for the domestic tourist in recent years. Tourism become a
source of the rejuvenation to the urban middle class city dwellers. With more
studies showing that children are better off with quality time spend in
parent's company. The start a is becoming more prone to short but multiple
holidays. The requirement is evolving around varied destination along with
affordability and connectivity.
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With destination, interests and economics scenarios constantly evolving, the

demography of domestic is also changing. While religious and social visits
will always remain the biggest reason for domestic travel.
Taxation
The tourism industry is overtly burdened with multiple, and sometimes

overlapping tax, potential entrepreneurs. There is an urgent need to relax tax
barriers in the sectors. Some specific recommendation on this aspects are as
under.
Relook at the service Tax structure on FOREX in Tourism.
Avoid duplication of service tax in intrasector exchange, e.g. tour operator to

tour opreator, and tour opreator to transport operator etc.
Remove taxation on individual components of tour packages if service Tax

on the consolidated package is being paid.
CENVAT credit should have abatement option.
Safety and Security
Safety and security play an important role to make India a global tourism
power house. While the charmer agrees that we have a long way to go to
ensure safety for each and every citizens and guest of the country, its
strongly belives that aggressive and innovative advertising and campaigning
the Incredible India campaign, should be carried to mitigates the adverse
negative perception.
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Some suggestions by the chamber to improve the safety ecosystem are as

under
Plans of the Government of India to deploy ex-servicemen and

reintroduction of tourist policy needs to be reexamined. The states should be
able to fund this with policy guidance from the center.
Safety and honorable Tourism needs to be promoted through the

communities. We can expected positives changes if and only if the
community is involves as an active stakeholder.
More women tourist guides need to be trained.
Increasing inbound tourism shares
The Government of India has an ambitious target of increasing foreign

arrivals growth from the existing 8 percent to 12 percent annual growth by
2017. The tourism infrastructure and skilled manpower are major areas of
concern. As per current estimates nearly 2.8 million employees for hotel,
creating a short fall of 2.7 million employees in the tourism sector.
As important points to consider while looking at the tourist figure growth is

also to looks at the purpose of travel. It has to be observed that while the
tourist arrival are experiencing positives growth. For tourism to aggressively
grow as a sector.it is imperative that we increase the share of leisure traveller
coming into the country.
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CHAPTER 5
36
CASE STUDY
KOTAK MAHINDRA BANK-TRAVEL LOAN
1. Features and benefits of kotak Mahindra Bank
Attractive interest rates
Flexible repayment options
Bank Doorstep Service
Gain quick approval on loans
Minimal paper work and hassle free processing
No security or collateral required.
2. When it comes to interest rates offered by Kotak Mahindra Bank, it offers

you with the attractive Interests rates on travel loan. Its range from 11.5% to
24%.
3. To avail the travel loan in Kotak Mahindra Bank, you need to fits into the
below eligibility criteria.
Criteria Eligibi
Age of applicant - 21 years to 58 years
Years in city - Minimum 1 year
Total work experience - Minimum 2 year
Net monthly income - Rs. 25,000
Resident telephone - Required
37
Educational qualification - Graduate
Profile - Resident Indian employed at a public

Ltd./Pvt.Ltd.co.
4. Term of the loan ranges from 12 months -60 months.
5. The loan amount can be taken between Rs. 50,000 to Rs. 15 lakhs.
6. Documents required for Kotak Mahindra Bank Travel loan.
Documents Salaried Individuals
Application form Required
One photograph required
Address Proof Passport, telephone bill, electricity bill
Identity Proof Passport copy, Voter ID Cards, Aadhar

cards,
driving license etc.
Age Proof Pan Card and passport copy
Signature Proof Bankers attestation of bank account

statement.
7. The travel loan amount is transferred in the bank account.
38
8. Kotak Mahindra Bank Loan Statement
If you have Take a Kotak Mahindra Bank Travel Loan, it is obvious that you
also want to get the monthly statements for the same. With the Kotak Bank,
you will surely get your monthly statements on regular basis. With these
statement, it is easy to check and monitor each and every activity related to
your loan. Now, you don't have to call the bank or visit the branch near you
so as to get your statement. They will automatically reach to your inbox,
giving detailed information of your home loan.
39
CONCLUSION
In conclusion, this is a wonderful economic contribution to today's economy.

Its a great way for people to spend their money and for cities to attract other
people. In doing so, cities across the world attract millions of dollars just so
foreigners get the chance to experience life in a new place. I hope to do
much travelling myself because I believe it to be a wonderful way of living
life to the fullest. Experiencing culture, religion Foods, sports,
entertainments shows and general way of life in a new place is a great way
to live life to the fullest. I want to travel to the world and once I am free of
the responsibility of raising children.
We can conclude that the financial sector is a nerve system of Indian

economy. For steady growth in economy innovation and development in
financial sector is very important.
The banks should focus on-
1. Launch Innovative product
2. Customized advance products
3. Better customer services
4. Fastest customer problem solving techniques
5. Customer retention.
40
BIBLOGRAPHY
www. google.com
https: wikipedia.org/wiki/ Tourism
www. Hindustantimes.com
www. travelportalsolution.com
tourism.gov.in
www.rbi.com
www.kotakmahindrabank.com
41

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CHAPTER 1

INTRODUCTION TO TOURIST SECTOR

Today, tourism is one of the largest and dynamically developing sector of

The person who is supposed to leave his/her hometown in order to visit a

A person who is leave his/her hometown on temporary, basis fort hr purpose of

Ecotourism is ecologically sustainable tourism with a primary focus

SOFT ADVENTURE TOURISM

Requires a moderate led of physical involvement by participating and

HARD ADVENTURE TOURISM

Commonly involve a higher level of physical or rugged involvement

WILD LIFE TOURISM

Travel directed towards experience the arts, heritage and special

ADVANTAGE AND DISADVANTAGE OF TOURISM

Now-a-days, tourism is the flourishing industry. The advantages of tourism

Tourism provides employment opportunity for local people. Tourism

GROWTH OF SERVICE SECTOR

FOREIGN EXCHANGE EARNING

MEET NEW PEOPLE

FUN AND ENJOYMENT

The disadvantage of tourism includes increase expenditure, time consuming,

Famous tourist spots the economy of states.

OBJECTIVES OF TOURISM DEVELOPMENT

This sector will show why tourism is so important to the different

It gives vigor to economics

It offers people job and career prospects

The saying tourism is well known: protection of the environment is

Regeneration and conservation of the build and natural environment

You need to be aware of ad understand how tourism development and affect

Enhancing the image of an area

Creating a regional or national identity

To promote healthy relationship among individuals who are actively

To encourage proactive participant and involvement by all stakeholders

Friends and Relatives Visiting

Other Personal Business

Foreign exchange earnings

Contribution to government earnings

Balance of payment/ Trade account balance

Stimulates of infrastructure investment

Contribution to local economy

Seasonal character of job

Prostitution and the underground economy

Nature and State of International Tourism in India

Today tourism is the largest service industry in India with the

Organization involved in Tourism

The various organization engaged in the development of tourism in

department of tourism interacts with advisory committee on Indian Airlines,

Organizations for international tourism

Overseas Organizations: In order to position India as a preferred destination

Indian Tourism Development Corporation (ITDC): India tourism

embarked upon a series of alternative educational courses for supervisory and

National Council for Hotel Management and Catering Technology: It acts

Tourism Finance Corporation of India Ltd (TFCI) : TFCI sponsored by

PEAK SEASONS FOR TOURIST ARRIVAL IN INDIA

Tourism Attractions in India:

India is a country popularly known for extending its lavish

SERVICE PROVIDER OF TOURISM INDUSTRY IN

In India, Indian Association of Tour Operates (IATO) is the apex body of

The major objective of the study are to make geographical investigation of

To access the transportation and accommodation facility in the study region.

To identify new locations having tourism potential and to suggest a strategy

To explore the major problems of tourist places in the study region

To suggest a remedial measures for development of tourism in study region

The key benefits of tourism are economical, socio-culture, and