CM101

Communication Management Prof. Duong Nguyen Vu

APCS17 Deadline: 11:59 PM, 23rd Sep 2017

Group Assignment 1: Dashman Company Analysis
Group 5

Members:
- Trn Trung c (1751059)
- Nguyn Hong Gia (1751064)
- Thi Thun Thnh (1751103)
- Ng L Phng Trinh (1751044)
- Nguyn Hong Thanh Tun (1751115)

1 What are the communications? Identify and describe them, use Lecture: Structure and
Strategy as guideline.
The communications which used in the Reading Passage are written communication and
verbal communication. To illustrate, here are some clues:
Verbal Communication:
1. Mr. Post talked to Mr. Manson and presented his proposal to Manson and his
board of directors. (Paragraph 2, 6th line)
2. Mr. Post talked to Mr. Larson to ask him for comments and dismissed Larsons
advice because of busyness. (Paragraph 4, 1st & 4th line)
3. Mr. Larson talked to Mr. Post to suggest him pay the purchasing executives of the
company a visit and have a direct conversation to them. (Paragraph 4, 2nd line)
Written Communication:
1. Mr. Posts letter to the purchasing executives of the company in order to tell them
about the purchasing procedure and contractss limitation due to the fact that the
company is facing increasing difficulty in securing essential supplies (Paragraph 3,
12th line)
2. A few executives letter to Mr. Post to indicate that they received Posts letter and
show some promises and trust.

2 Are those communications effective? Why?

The verbal communications used in this passage is effective. Written communications, in
contrast, are quite not effective in some cases.
First of all, when speak or talk directly to each other, it is easily to understand and give
suggestion right in front of the audience. For example, when Mr. Post talked to Mr. Manson (Posts
superior), he can easily convince Mr. Manson what will be done. It happened the same with Post &
Larson conversation, unfortunately, it didnt come true because of some reasons mentioned before.
Next, the letter written by Mr. Post in this case doesnt effective much. The promotion process
of Mr. Post happened too quick so their colleagues may get confuse when receive the letter. Maybe
CM101 Communication Management Prof. Duong Nguyen Vu
APCS17 Deadline: 11:59 PM, 23rd Sep 2017

after that they will know. Mr. Post has never talked directly with them so they dont how how to do
and what to do to satisfy their superior. Because of that, new ideas cannot come true and the
company have to use the old one.

3 How can we make them better?

<Your answer>