English Language Center 3.

The company claims that this ad resulted in more sales, but there isnt any
Semester 2, Level 4
_____________ of that.
Listening
Topic: Advertising 4. Unfortunately, our main ______________ has a very good ad campaign at the
Activity: 1. Vocabulary Practice
moment.
Write the number of the word in the space provided to show the meaning.
5. Its important to _______________ ads to check they are fair.
No Word/Phrase Number Meaning 6. Sometimes companies have to ______________ their products from the

1. (a) to remove something or take market because of faults.

aimed at (phr.) ______
something away. 7. If a product causes _____________ to customers, then the fines can be very
______ (b) official rules that control how
2. competitor (n.) something is done large.
(c) a sum of money that is returned 8. Ads for games are usually _______________ children.
3. deliberately (adv.) ______
to you
9. Advertisers may be given heavy fines if they ______________ the public.
(d) to watch something regularly for
4. evidence (n.) ______ 10. The product didnt work, so the company had to give customer a(n) _______.
a period of time
______ (e) to make someone have the wrong Activity: 3.
5. injury (n.) idea or opinion Circle the answer that best matches the meaning of each bold word or phrase.
6. (f) harm done to a persons body,
mislead (v.) ______ 1. The slogan for the new sport car will be Live life to the max"
especially in an accident
(a) advertising phrase (b) news story (c) pop song
______ (g) signs that make you believe that
7. monitor (v.) something is true 2. Ads often try to relate to us on an emotional level.
(h) done in a way that was planned; (a) reply to (b) connect to (c) help
8. refused (n.) ______
on purpose 3. Advertisers users several techniques to persuade consumers to buy certain
______ (i) a person, company, product that is products.
9. regulations (n.) challenging with others (a) support (b) instruct (c) convince

______ (j) directed at something or at a 4. That company won the award for the most memorable ad of the year. People
10. withdraw (v.) particular person or group were still talking about it months afterwards.
(a) current (b) unforgettable (c) exciting
Activity: 2. 5. I dont like negative advertising. I cant understand its appeal.
Complete each sentence with the correct word from the box below (a) attraction (b) title (c) product
aimed at competitor deliberately evidence injury
6. This brand of toothpaste is the best one on the market.
mislead monitor refund regulations
(a) design (b) management (c) kind
withdraw
7. The campaign was expensive, but it didnt produce great result.
1. In the UAE, each Emirate decides its own advertising _____________.
(a) promotion (b) sample (c) poster
2. Companies that _____________ give false information should pay a fine.
8. Many ads claim that product have fantastic benefits, but dont give any proof. 10. Leons technique is called __________
(a) imagine (b) state (c) suppose
(a) emotional appeal (b) negative emotions (c) fear
9. We need to come up with a jingle that people will like and sing along to.
(a) concept (b) message (c) song 11. The number to call to have locks on your windows and doors is______

10. Everyone wore T-shirt showing the companys new logo of jumping tiger. (a) 1-888-555-8880 (b) 1-888-555-880 (c) 1-888-555-88
(a) product (b) design (c) example 12. Maria Luz looked at __________
(a) link between product and ideas. (b) association of ideas. (c) advertisers
Listening Task: 1.
Questions 1 - 6 encouraging us.
Listen to the conversation on change between a teacher and her students. 13. Miguel investigated a technique called __________
Do the following statements agree/contradict with the information given in the
(a) bandwagon. (b) brand of chocolate. (c) advertisers claim.
talk?
Write:
Listening Task: 3
TRUE (T) if the statement agrees with the information
Questions 14 17
FALSE (F) if the statement contradicts the information Write NO MORE THAN TWO WORDS or A NUMBER for each answer.
1. The talk is about advertisers. _______ 14. How many people will be at the Arizona Rodeo event?

2. Yuna bought something because of the ad she saw. _______ ______________________________________________________

15. When does the action at Rodeo event start?
3. Sophy doesnt buy anything because of the ad. _______
______________________________________________________
4. Marcus thinks we may buy a product because of the ad. _______ 16. What should advertisers repeat about a product?

5. Advertising can change ones behaviour without one noticing. _______ ______________________________________________________
17. How much should a person spend at Bens Diner family evening?
6. Ads cant make you want things you never wanted before. _______
______________________________________________________
Listening Task: 2.
Questions 8 13
Listen to the conversation on advertising techniques. Choose the correct letter
A, B, or C.
8. The professor gave each group some __________
(a) techniques to research. (b) ways of advertising. (c) products to buy.
9. Leons group looked into ways advertisers try to reach __________
(a) our feelings (b) us with five techniques. (c) us emotionally.