BREAKFASTCEREALQUESTIONNAIRE BREAKFASTCEREALQUESTIONNAIRE

AIM: TO FIND OUT HOW MANY PEOPLE EAT CEREALS FOR BREAKFAST, WHICH CEREALS AIM: TO FIND OUT HOW MANY PEOPLE EAT CEREALS FOR BREAKFAST, WHICH CEREALS
ARE MOST PREFERRED AND ARE PEOPLE AWARE OF THE NUTRITIONAL VALUE IN ARE MOST PREFERRED AND ARE PEOPLE AWARE OF THE NUTRITIONAL VALUE IN
CEREALS. CEREALS.

Questions: Questions:

1. Howoftendoyoueatbreakfast? 1. Howoftendoyoueatbreakfast?

Everymorning Often Seldom Everymorning Often Seldom

2. Whatkindofbreakfastdoyounormallyeat? 2. Whatkindofbreakfastdoyounormallyeat?

Cereals Baconandeggs Rusksortoast Other Cereals Baconandeggs Rusksortoast Other

3. Whatbrandofcerealdoyouprefer?(pleasechooseone) 3. Whatbrandofcerealdoyouprefer?(pleasechooseone)

Kellogscornflakes Witbix Muesli Other Kellogscornflakes Witbix Muesli Other

4. Whatinfluencesthechoiceyoumakewhenbuyingyourbreakfastcereal? 4. Whatinfluencesthechoiceyoumakewhenbuyingyourbreakfastcereal?

Health Affordability Popularity Other Health Affordability Popularity Other

5. Doyoureadthenutritionalinformationprintedonthecerealboxbeforepurchasingthe 5. Doyoureadthenutritionalinformationprintedonthecerealboxbeforepurchasingthe
cereal? cereal?

Yes No Yes No

6. Ifyouansweredyestothepreviousquestion,doyouunderstandwhatiswrittenonthe 6. Ifyouansweredyestothepreviousquestion,doyouunderstandwhatiswrittenonthe
packaging? packaging?

Always Mostly Rarely Never Always Mostly Rarely Never

7. Do you ever just enjoy snacking on your breakfast cereal or the available breakfast 7. Do you ever just enjoy snacking on your breakfast cereal or the available breakfast
cerealbars? cerealbars?

Yes No Yes No

8. Doyoupreferyourcerealwithwarmorcoldmilk? 8. Doyoupreferyourcerealwithwarmorcoldmilk?

Warm Cold Warm Cold

9. Doyouaddsweetenerorsugartoyourcereal? 9. Doyouaddsweetenerorsugartoyourcereal?

Sweetener Sugar Nothing Sweetener Sugar Nothing

10. Do you feel that there is a need or space for more breakfast cereal options in the 10. Do you feel that there is a need or space for more breakfast cereal options in the
market? market?

Yes No Maybe Yes No Maybe