BTEC Assignment Brief

BTEC Level 1/Level 2 First Award in Creative Digital Media

Production
Qualification BTEC Level 1/Level 2 First Certificate in Creative Digital
Media Production
BTEC Level 1/Level 2 First Extended Certificate in Creative
Digital Media Production
Unit number and title
Unit 10: Digital Photography for a Media Product

Learning aim(s) (For NQF Learning Aim A: Understand the production of digital
only) photography
Assignment title Investigation into the production of digital photography
Assessor Jane Knight
Issue date 22.09.17
Hand in deadline 06.10.17

Flash Light Studios have been asked to source photographs

that can be used in a new tourist brochure for the Camden
Vocational Scenario or
area. As a freelancer you are keen to get this job. So that
Context
Flash Light Studios will consider you they have asked that all
freelancers are ready to hand in the following two tasks.

Topic A.1 How digital photography is produced

Produce a PowerPoint presentation that uses images and

examples to show how digital photographs are produced.
You need to have information on the following:

The component parts of a camera and how it captures

images.

Digital photographs are produced using:

Task 1 Cameras
o manual mode (digital single lens reflex (SLR))
o automatic mode (digital single lens reflex (SLR);hand-held
devices, e.g. smartphone cameras, point and shoot)

Capturing images
o viewfinder (screen)
o lens (functions, types)
o image sensor
o aperture (f. stops)
o shutter and shutter speed
o memory (memory card, internal storage)
 Lighting
o flash
o exposure (e.g. under, over)
o colour (temperature: warm, cold)
o white balance
o lights (tungsten, fluorescent, natural, artificial)

Support
o hand held
o tripod

File storage
o type, e.g. RAW, Jpeg
o size.

Your PowerPoint should specifically outline what happens

when light enters a digital camera and explain how all
the parts work together to produce the photograph. If
you get information from sources on the internet or books,
you must credit this information. You must not copy and
paste information, it must be in your own words.

Checklist of evidence A blog presentation.

required
Criteria covered by this task:
Unit/Criteria
To achieve the criteria you must show that you are able to:
reference
Unit 10: 2A.P1 Describe how digital cameras produce photographic images
Unit 10: 2A.M1 Explain how digital cameras produce photographic images

Topic A.2 Why digital photographs are produced for

media products

All photographs are used as a means of VISUAL

COMMUNICATION. Using two different media sectors as case
studies (news, DVD front covers, film posters, CD covers,
books, adverts, websites) you must analyse WHY
Task 2 photographs were taken and HOW they visually
communicate meaning.

Photographs are taken for many reasons. Using your two

chosen sectors you must identify and compare the
purposes of photography using a minimum of 3
photographs from the two sectors as examples.

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BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015
 Digital photographs are used in the following media
products:
e-newspapers, e.g. front page, news stories, celebrity
stories outline
e-magazines, e.g. cover, celebrity events, paparazzi
CD covers/thumbnails
DVD covers, e.g. films, games
books, e.g. covers, e.g. textbooks, novels, travel guides
instruction/training manuals, e.g. car repair guides,
assembly instructions
Adverts, e.g. electronic billboards, exhibitions, interactive
screens, websites
interactive media, e.g. websites.

Checklist of evidence A blog entry/PowerPoint

required
Criteria covered by this task:
Unit/Criteria
To achieve the criteria you must show that you are able to:
reference
Unit 10: 2A.P2 Describe the use of photographs in two different media products.
Unit 10: 2A.M2 Explain why photographs are produced in two different media products.
Discuss why photographs are produced in two media products across
Unit 10: 2A.D1
different media sectors.

Sources of information http://www.explainthatstuff.com/digitalcameras.html

to support you with this
Assignment http://www.digital-photo-secrets.com/tip/3372/18-
composition-rules-for-photos-that-shine/
http://photographyconcentrate.com/10-reasons-why-you-
should-be-shooting-raw/
Other assessment See haverstockmedia website for resources and lessons
materials attached to
this Assignment Brief

FOR NQF LEVEL 2 ONLY: If you have not achieved the Level 2 criteria, your work
will be assessed to determine if the following Level 1 criteria have been met.
Criterion
To achieve the criteria you must show that you are able to: Unit
reference
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BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015
Outline how digital cameras produce photographic images Unit 10 1A.1
Summarise why photographs are produced in two different media
Unit 10 1A.2
products.

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BTEC Assignment Brief v1.0
BTEC Internal Assessment QDAM January 2015