CASE STUDY QUESTIONS

Question 1:
What management, organization, and technology issues had to be addressed when
implementing Business Sufficiency, Business Sphere, and Decision Cockpits?

Answer

Business Issues
Sufficiency
Management o Provides executives with prediction about market shares
and key performance metric six month to one year in
the future
o Manage sales data at the country, territory, product line
and store level, along advertising and consumer
consumption, factoring in specific economic data at the
regional and country level. Enable P&G to adjust
pricing, advertising and product mix to respond to the
prediction
Organization o Enable the P&G to set their goals and needs accordance
to the companys vision and mission.
Technology o The systems visualized the data of changes and market
shares.
o Sales data allows pricing adjustment, advertisement and
product mix
System Lacking o The data is not detailed to lead the top executives to
examine specific sales and market shares.

Business Sphere Issues

Management o Moved from traditional way of holding a meeting to
virtual meeting to gather data to relevant parties
Organization o Adapting new technology accordance current trend
which enable them to deliver the data faster and more
efficient.
Technology o Interactive system designed to reveal insight, trends and
opportunity for P&Gs leader and prompt ask focus
business question that can be address with the data on
the spot.
 o The program managed to analysed 200 terabytes P&G
data and display information quickly and clearly.
o The system enables top managers gather via high
quality video conferencing technology like Cisco
TelePresence and immediately determine the biggest
problem facing the business and who can fix those
problem as soon as they arise.
o Able to point of sales inventory at advertisement
spending and shipment data that it did years ago much
faster and at more frequent time intervals.
System o Determine to extend the same principle deeper within
Enhancement the business.

Decision Cockpits Issues

Management o Eliminate time spend by P&G employees debating the
validity of competing version of data formed in emails,
spreadsheet, letters and reports.
Organization o Provide one stop sources of accurate and detailed real
time business data, all P&G employees are able to
focus instead of an decisions for improving the
business.
Technology o Dashboard displaying make easy to read chart
illustrating business status and trend.
o Automate alert when important event occurs, control
chart, statistical analysis in real time, and ability to
drill down more detailed levels of data.
System o Encourage P&G employees and managers to manage by
Enhancement exception.

Question 2:

How did these decision-making tools change the way the company ran its business?
How effective are they? Why?

Answer

These decision-making tools help managers and employees to make faster and
better decision. It also reduce the complexity involved in generating a statistical
report as well as cost reduction from maintaining one standardized set of data
across the enterprise instead of duplicate, redundancy data. The systems also
allows better messaging and video to make decision and enable to better anticipate
future event affecting the business and more quickly respond to market stimuli.

Question 3:

How are these system related to P&G's business strategy?

Answer

These system leads P&G to achieve the business strategy by moving to

digitalization the process from end to end and fundamental change the way its
gather reports, and intemperate data. It also helps to trim cost from other areas of
the business.

Organisasi: Memungkinkan P & G untuk menetapkan tujuan dan strategi sesuai dengan
visi dan misi perusahaan.

Manajemen: rapat yang pada awalnya berlagsung secara tatap muka secara langsung,
sekarang sudah bisa melalui teknologi.