A.

Optimal Solution

GMA GMA

Unang Hirit Basta Every Day Happy

ABS-CBN ABS-CBN

Umagang Kay Kris TV Umagang Kris TV

Ganda Kay Ganda

UNTV Good (12.5, 41.7, (13.7, 34.7, UNTV Good (17.2, 64.5, (48.4, 10.8,
Morning 44.8) 51.6) Morning 18.3) 40.9)
Kuya Kuya

Rise & (16, 39.4, 43.6) (8.5, 39.4, Rise & (18.5, 64.1, (25.6, 53.3,
Shinee 52.1) Shine 17.4) 20)

The payoffs are in aggregate percentages.

Looking at the first matrix, UNTV doesnt have a dominant strategy but ABS-CBN has. Knowing that ABS-CBN will always play
Umagang Kay Ganda, UNTV will then choose Rise & Shine, which has a higher payoff. Once again, UNTV has no dominant
strategy in the second matrix. However, knowing that ABS-CBN will always choose Umagang Kay Ganda, UNTV will play Rise &
Shine. Given the optimal choices of the other two (Rise & Shine and Umagang Kay Ganda), GMA will choose Unang Hirit
because it has a higher payoff of 43.6. The optimal solution is (Rise & Shine, Umagang Kay Ganda, Unang Hirit), (see colored cell
in Table).

GMA GMA

The Ryzza Mae Show Eat Bulaga

ABS-CBN ABS-CBN

Its Kapamilya Its Showtime Kapamilya

Showtime Blockbusters Blockbuster
s

UNTV Itanong (16, 55.3, (15.4, 46.2, UNTV Itanong (14, 45.2, (12.9, 34.4,
Mo Kay 28.7) 38.5) Mo Kay 40.9) 52.7)
Soriano Soriano

Istorya (24.5, 53.2, (22.1, 38.9, Istorya (15.4, 48.3, (18.5, 33.7,
22.3) 38.9) 36.4) 47.8)

In both matrixes, UNTVs dominant strategy is Istorya and ABS-CBNs strategy is Its Showtime. GMA will then play Eat Bulaga
since it has a higher payoff. The optimal strategy is (Istorya, Its Showtime, Eat Bulaga) and the corresponding payoffs, (15.4,
48.3, 36.4).

GMA GMA

24 Oras Strawberry Lane

 ABS-CBN ABS-CBN

TV Patrol Dream TV Dream Dad

Dad Patrol

UNTV Ito Ang (9.9, 53.8, (14, 30.1, UNTV Ito Ang (11.8, (51.1, 33,
Balita 36.3) 55.9) Balita 68.8, 14.9)
19.4)

Make (7.8, 51.1, (13.8, Make (9.9, (34.4, 48.9,

My Day 40) 30.9, 54.3) My 72.5, 16.7)
Day 17.6)

For both matrices, Ito Ang Balita dominates Make My Day as UNTVs strategy. TV Patrol is the dominant strategy of ABS-CBN.
Knowing these, GMA will play 24 Oras. The optimal strategy is (Ito Ang Balita, TV Patrol, 24 Oras).