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ENTREPRENEURS FIELD OR EXPERTISE

SOCIAL ENTREPRENEURS

SENATOR CYNTHIA VILLAR

Cynthia Aguilar Villar is a Filipino politician and wife of billionaire businessman Manny
Villar. She was a member of the House of Representatives for the Lone District of Las Pias from
2001-2010 and is currently a senator.

She was raised by her grandmother who sold betel nut at the local palengke and a public school
teacher mom, the senator is not only the strong woman behind her real-estate developer and
public servant husband; more recently, shes at the frontline of national development.

I know that being a senator is legislative


work. But in addition to lawmaking, I want to create
practical projects that can help the country, Sen. Villar notes. In 1995, she
founded the Villar Social Institute of Poverty Alleviation and Governance (Villar SIPAG), a non-stock, non-profit
foundation built to complement the entrepreneurial and agricultural development measures she and her husband Manny
have introduced in Congress.

We have three major advocacies: helping OFWs, environmental protection and of course creating livelihood
opportunities to reduce poverty, she explains.

Why she became a social entrepreneur?


Senator Cynthia Villar creates livelihood opportunities for women through Villar Foundations community
enterprise projects, spotting opportunities to improve lives and further help people.

ANNA MELOTO-WILK

Anna is a daughter of Antonio Meloto, the founder of Gawad Kalinga, a Philippine-based


poverty alleviation and nation-building movement. As a daughter of someone who has
responsibility in his shoulders to somehow do something to level the playing field and provide
more opportunities for the poor, she grew up in a village where the middle class and poor
were neighbours. Their family only had enough or just the basics for a dignified life. They were
exposed to the realities of poverty and inequality in the Philippines at a young age. This
experience helped shape their values and taught them to interact
with people from all walks of life and treat everyone with dignity
and respect.

After college, she decided to enter the corporate world instead of joining Gawad
Kalinga as she felt the need to find her own path and step out of her father's shadow. She fell
in love with the art of brand-building and communications. She worked in media, advertising
and a multinational food brand where she learned the skills she find useful in leading Human
Nature.

She is currently the President of Gandang Kalikasan, Inc., the makers of Human Nature, a brand of natural
personal care and cosmetic products. She is in new product development, promotion of social entrepreneurship and
Gawad Kalinga partnerships.
Why she became a social entrepreneur?

Human Natures promote advocacies that are Pro-Philippines, in which they use local ingredients whenever possible so
made in the Philippines can mean world-class; Pro-poor, to empower rural and urban communities by buying raw materials
and finished goods at fair trade prices and lastly Pro-environment, biodegradable and at least 95% natural-safe to earth,
kind to animals and good for you.
INTRAPRENEURS

MARIA FE PEREZ-AGUDO

Maria Fe Perez-Agudo, The President and Chief Executive Officer of Hyundai Asia
Resources, Incorporated (HARI), President and co-founder of the Association of Vehicle
Importers and Distributors (AVID), 2013 Go Negosyo Women Icons of Entrepreneurship
Awardee, and 2011 Ernst and Young Woman Entrepreneur of the Year Philippines should
know.
Her impressive entrepreneurial track was built on a series of calculated risks. This
outstanding executive, thought leader, and one of the few women leaders in the Philippine
automotive industry, is an Accounting graduate of St. Scholasticas College, Manila, where she was a full scholar and student
leader. She also attended the Leadership Development Program at Wharton School of Business, University of Pennsylvania.

Fe stepped up to her game. She got a job right after she graduated in order to be of help to the family. Today, she
counts 30 years of experience and expertise in real estate, then in the automotive industry, with proven and verifiable year-
after-year success in various business environments and rapidly-changing market scenarios.

Introducing Hyundai to the Philippines was no easy journey. First off, Fe and her startup team had to contend with the
long-established American and Japanese automotive giants, as well as debunk the then-pervading public perception that
Korean-made cars were lemons. From zero ranking, Hyundai became the Philippines third top-ranking automotive brand in
terms of sales.

Why she became an intrapreneur?

Ma. Fe Perez-Agudo has certainly proven her leadership chops as a woman in the multifarious aspects of
running a business in a traditionally male-dominated industry. Still, she maintains that leadership is not a question of
gender or title, but of the passion to make change happen, and building it into a legacy that would last.

RIZALINA MANTARING

Rizalina (Riza) Mantaring is the country head for Sun Life Financial in the Philippines, and
is President of its flagship Sun life of Canada (Phils) Inc. She also acts as President or Chair
of various subsidiaries.
Riza is a member of the Sun Life Asia Leadership Team. She has also participated in
various international projects and special teams such as the task force for worldwide
restructuring of the company, the task force for business processes, and the special teams
for Mergers & Acquisitions. Under her leadership, the Philippine operation has implemented numerous industry firsts and
innovations for which Sun Life is known, helping Sun Life become the number one insurance company in the country.She is a
Fellow of the Life Management Institute (with distinction) and currently serves as the President of the Philippine Life Insurance
Association.
Why she became an intrapreneur?

Mantaring joined Sun Life Financial in 1992 as the Head of Information Systems department for the Asia Pacific Division.
As part of her responsibilities, she oversaw the progressive build-up of the IT function in the region and the transfer of
functions from head office in Canada to IT Shared Services hub in Manila.
By 1999, she served as the Head of Operations of Sun Life Financials. In 2003, she was tasked to lead the operational
integration of the Life and Pre-need companies of Sun Life Philippines and the transformation of the customer centers,
call center and online site to integrated one-stop shops servicing all lines of business.
In 2006, she served as the Head of the pre-need business of Sun Life Financial, Sun Life Financial Plans, Inc., and as part
of the planned transition, she served as the SLFP Deputy President. Two years later, she took the role of the Chief
Operating Officer of IT and Operations, Asia-Pacific for Sun Life Financial Asia since August 2008. She served as Chief
Operating Officer of Sun Life Financial in the Philippines in the year as well. By August 1, 2009, she was appointed as the
President and CEO of Sun Life Financial Philippines.
TECHNOPRENEURS
WINSTON DAMARILLO
Winston Damarillo of Morphlabs, one of the recognized cloud solutions providers in the
industry today. He finished his Industrial and Mechanical Engineering degree at the De
La Salle University, and he gained experience as an engineer before trying his luck in
the Silicon Valley. After a lot of attempts, he was able to make it as an employee in one
of the top IT companies in the world. Winston used this opportunity to learn more.
What helped him along the way is his natural interest in technology and the wonders
that it does to simplify processes.
Damarillo became an entrepreneur and venture capitalist. At thirty years old, he was able to establish his own company,
which he sold to IBM for around $100 million. He sold companies such as: Gluecode Software, an open source software
company which was acquired by IBM in 2005, Logicblaze, acquired by Iona Technologies in 2007,and Webtide, acquired by
Intalio in 2009.
Damarillo became the chief strategy officer of the PLDT group in May 2015. At the time he was executive chairman of
Amihan Global Strategies
Today, he is an active member of PhilDev as its trustee and mentor. Winston believes that what young Filipinos needed
are good mentors who will guide them as they find their place in the field of technology, just like how he was mentored by
his former colleagues when he was still starting out. More importantly, he shares that success can be achieved if one is
pursuing something that he is truly passionate about.

MYLA VILLANUEVA

Myla Villanueva is the founder of Wolfpac, a pioneer in mobile applications development in


the Philippines, and Meridian Telekoms, the first broadband wireless provider in the same
country. Meridian Telekoms, now known as SmartBro, boasts the largest broadband
wireless implementation in the world to date, with over 3,000 base stations enabled. Both
companies have since been acquired by Smart Communications.

She is the founder of MDi, a leading systems integrator in the Philippines representing
Cisco, 3Com, Juniper, Dell, IBM, Ironport, VMware, and EMC2. She also co-founded
Microwarehouse, a Value-Added Distributor for Apple, RIM BlackBerry, Samsung, Belkin,
Emerson, Lacie, Cisco, Linksys, 3Com, and Philips.

In 2004, Myla was named Woman Entrepreneur of the Year in the Entrepreneur of the Year
program conducted by Ernst and Young, Department of Trade and Industry, Philippine Stock Exchange, Bankers
Association of the Philippines and the Philippine Securities Exchange Commission.

In addition to her role as Managing Director of Novare Technologies, Myla is also the Asia President for the Global
Telecoms Womens Network. She was Chair of the Mobile Innovation Forum for the GSMA from 2007 to 2009, and sat on
the board of GSMA Executive Management Committee for Smart Communications from 2006 to 2010.
EXTRAPRENEURS

EDUARDO COJUANGCO

Eduardo "Danding" Murphy Cojuangco Jr. is the chairman of San Miguel


Corporation, the largest food and beverage corporation in the Philippines
and Southeast Asia, former Philippine ambassador, and former governor of
Tarlac.

Other than owning the largest food and beverage corporation in the country
and several other companies, Cojuangco and his family also have economic
influence particularly in the province of Negros. When he and his close friend Ferdinand Marcos left the country in
1986, Cojuangco was estimated to have acquired over of 5,300 hectares of agricultural lands in the towns
of Himamaylan, Isabela, La Castellana, La Carlota, Pontevedra and San Enrique. He was also engaged in sugar farms,
orchards, cattle ranches, fighting cocks breeding farms business before he left. Upon his return in the Philippinesin
1991, he made the province as a base for his recovery, busying himself in various expansion projects there yet again.

In 1998, Cojuangco returned to San Miguel Corporation and elected himself as Chairman and Chief Executive
Officer. He brought with him Ramon S. Ang, his friend and a former auto-mechanic whom he entrusted his
businesses while he was on exile.

In 2005, he lost 27% of San Miguel Corporation's stock following a court decision, and he still faces civil suit over
some more stocks the government holds "ill-gotten" from the Martial Law era. Recent estimates however hold that
today, the Cojuangcos own more than 20,000 hectares of productive agricultural lands in Negros alone.

In 2010, however, the courts ruled in favour of Cojuangco and have declared him as the rightful owner of the San
Miguel shares. The government, who filed the lawsuit against him, claimed that the shares were acquired illegally
from coconut farmers during Marcos rule.

Also in the same year, Cojuangco entered into an agreement with Top Frontier, with the Cojuangco selling his 493
million shares for P75 each for P37 billion. Top Frontier is composed of businessmen Roberto Ongpin, Inigo Zobel
and Jose Campos. The acquisition of Cojuangcos share can be exercised until November 2012.

Aside from being the Chairman and CEO of the San Miguel Corporation, a position he held since July 1998, Cojuangco
is also the Chairman and CEO of Ginebra San Miguel, Inc., and Chairman of the San Miguel Pure Foods Company,
Inc. and ECJ & Sons Agricultural Enterprises, Inc. and Eduardo Cojuangco, Jr. Foundation, Inc. He is also a Director
Cainaman Farms, Inc. and Petron Corporation and was a Director of Mania Electric Company (Meralco) from
February 2009 to May 2009.
OSCAR M. LOPEZ

Oscar M. Lopez is the Chairman Emeritus of the Lopez Holdings Corporation (formerly
known as Benpres Holdings Corporation). Benpres is the publicly-listed holding
company of the Lopez family for major investments in broadcasting,
telecommunications and cable, power generation and distribution, and road and
water infrastructure. First Holdings is the specific associate holding company for
power generation and distribution. He stepped down as the Chairman in 2010 and his
brother, Manuel Lopez, succeeded him. He is the uncle ABS-CBN Chairman and
CEO, Eugenio Lopez, III. In 2010, Forbes listed him as the 11th richest Filipino with a
networth of USD480 million.

After the People Power Revolution in 1986, Lopez became the CEO of First Philippine Holding Corporation (FPHC).
Despite having liabilities worth over P2 billion, FPHC, under the leadership of Lopez, became profitable just four
years after.

When his brother, Geny died of lung cancer in 1999, he became the Chairman of the Board and Chief Executive
Office of the Benpres Holdings Corporation, the holding company of the Lopezes for their various businesses. It was
later renamed to Lopez Holdings Corporation.

In June 12, 2010, Oscar Lopez relinquished his position as Chairman and CEO to his brother, Manalo. He took the role
of Chairman Emeritus since then. He also stepped down as Chairman and CEO of FPHC and appointed his son,
Frederico Lopez to succeed him.

Among other positions he holds are Chairman of the Board of Lopez, Inc., First Generation Corporation, First
Balfour, Inc., First Philippine Electric Corporation, First Philippine Industrial Corporation, First Sumiden Circuits,
Inc. and First Philec Solar Corporation.

He is also the Vice Chairman of the Rockwell Land Corporation. He is also a Director of ABS-CBN Broadcasting
Corporation.

AIRA MAE SOQUINO


ABM-ST.MATTHER
ENTREPRENEURSHIP
MR. DINDO SURIO