COMPANY PROFILE

IFB is a US$ 250 million diversified business house having interests in appliances, automotive
components, alcohol and marine foods. Our businesses enjoy leadership status and in most
product categories have a dominant market share. The businesses are built on the ethos of
quality, technology and customer focus as well as financial prudence. The IFB brand enjoys
very strong equity in the minds of the consumers and is amongst the most desired brands in
India.

Mission-

Continuously maximizing the shareholder's growth by manufacturing and marketing best quality
products that go into daily life.

IFB PREVILEGE
IFB Home Appliances pioneered many modern trends in the Indian household. Over the years,
IFB has developed products that have changed your lifestyle not only through the very best in
wash care technology, but also through a wide range of state-of -the-art dryers, dishwashers and
microwave ovens. Today more than 1.5 million households own IFB products, making us one of
the most trusted Home Appliances companies in the country. Our customer base is growing
rapidly not only because of our products but also because of the exceptional quality of service.
Our service network covers the length and breadth of the country, with more than 179 franchisees
across 995 towns, We feel that it is time to launch IFB Privilege - a truly rewarding loyalty
programmed. More importantly, it is a 'thank you' gesture to all our loyal customers who have
always believed in the superiority of our products and services.
IFB Privilege offers Blue, Gold and Platinum tiers. Your privileged status at each tier makes you
eligible for multiple options. Just add to your range of IFB Home Appliance and look forward to
new rewards.

IFB HOME APPLAINCES

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Washing machines

The IFB washing machine has a special cycle do all the thinking for you. Choose from the
various options like top loading and Front loading to get the desired washing cycle. Each cycle
delivers the exact water temperature at the exact point in the cycle that each garment type
requires along with proper spin speed.

Clothes Dryer

IFB also produces good quality of clothes dryer for enjoying the privilege of modern Age.

Microwave Oven

IFB microwave ovens are the perfect example of a beautiful blend of performance and style. Be
it grilling tandorie chicken on the rotisserie or cooking a family meal on a 20SC2, cooking will
no more be a tiring experience. Its microwave range will set you free to indulge in all the things
that you have dreamed of whilst enjoying the luxury of a hassle free cooking experience.

Dishwashers

The flow through heater is strong point in IFB.That disgust drove us to invent a hygienic, sealed
drying system. The IFB system is completely closed. We use no air at all to dry your freshly
washed and perfectly clean dishes. The wash water is super-heated by our flow-through heater
(you knew we'd sneak that in somewhere, didn't you?), which sanitizes dishes and heats the
stainless steel wash tub walls of the IFB's dishwasher. The heat from the walls condenses the
moisture on the dishes, and the condensation then runs down the smooth stainless steel. The
result? Spot-free, completely sanitized plates, glasses and silverware, with which you can't wait
to eat a delicious meal.

IFB SERVICES

2
IFB provides one of the best sales after services

Facility in all over India including 1600+ cities and

Having toll free complain no. for the convenience of Customers.

AIM AND OBJECTIVE:-

Aim and objective of this project was to know the market potential of IFB products in
CHANDIGARH. We gone through the survey and a research proposal to find what consumers
and dealers think about this product. One important thing we tried to find out through this survey
is viability of this product. We also tried to find out purchasing power of people of
CHANDIGARH through this survey.

As a surveyor and management trainee we have our personal aim and objective. We tried to learn
how a research takes place and it was first experience for us as a team to work for such a big
name IFB .My aim was to learn how to make a research proposal and how it works when It
come to real operations.Consusmer survey is really tough job we learn to read consumer

3
psychology through this survey. Our aim was to learn which help us to make a good manager in
future and we are very much succeed in getting our aim and objective through this project.

INDIAN MARKET OVERIVEW

The washing machine market is valued at Rs. 1500 crore and is growing at the rate of
22% this year (2012-13) compared to last year. The fully automatic and semi-automatic
sub category is growing at the rate of 40% and 17% respectively. Washing machine sales
is cyclical in nature and its sales commences with the onset of monsoon.
Major Players
Some of the major players in the category of washing machine market are:
Whirlpool
LG Electronics India Ltd.
Videocon
Samsung
LG is the leader with 27% of market share.
Whirlpool has a market share of 17%.
Samsung has a market share of 14%
IFB is market leader in front loading washing machine with a market share of 28%

TYPES OF PRODUCTS

Fully automatic machines

Semi-automatic machines
Front loading washer
Top loading washer
Before the liberalization of the Indian economy, only a few companies like
Kelvinator, Godrej, Allwyn, and Voltas were the major players in the
consumer durables market, accounting for no less than 90% of the market.
Then, after the liberalization, foreign players like LG, Sony, Samsung,
Whirlpool, Daewoo, Aiwa came into the picture. Today, these players control
the major share of the consumer durables market.
4
 IFB
S.No. Model No. Capacity Price

1 Digital 7kg 7kg 31,690/-

2 Senator Dx 6kg 29,500/-

3 Senator 6kg 6kg 27,500/-

4 Elite Sx 5.5kg 26,100/-

5 Elite Dx 5.5 kg 24,700/-

6 Senorita DX 5.5kg 22,250/-

7 Serena SX 5.5 kg 21,450/-

5
 LG PRICE LIST AND CAPACITY OF FRONT LOADING

S.No. MODEL CAPACITY PRICE

1 F1403TD25 8.0KG 38,490/-

2 F1256QDP 7.0KG 35,390/-

3 F1256QDP5 7.0KG 34,890/-

4 F1256NDP 6.0 KG 32,390/-

5 F1256NDP5 6.0KG 31,890/-

6 F1056LDP 5.5KG 26,490/-

7 F1068LDP 5.5KG 22990/-

8. F8068LDP 5.5KG 20,990/-

6
 SAMSUNG PRICE LIST AND CAPACITY OF FRONT LOADING

S.NO. MODEL CAPACITY PRICE

1 WF8754CPG 7.5KG 34,190/-

2 WD7652C8 6.5KG 37,900/-

3 WF8652SEA 6.5KG 31,490/-

4 WF8652NFV 6.5KG 30,390/-

5 WF8650NHW 6.5KG 29,390/-

6 WF85502SEH 5.5KG 26,390/-

7 WF8550NHS 5.5KG 25,790/-

8. WF8550NHW 5.5KG 24490/-

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 MVO PRICE LIST &CAPACITY OF IFB AND ITS COMPETITOR

IFB

S.NO. MODEL CAPACITY PRICE

1. 30SC2(CONVECTION) 30LT. 13,500/-

2. 28SGR1S(ROTYSSERIE) 28LT. 9,900/-

3. 25 SC2(CONVECTION) 25 LT. 12,500/-

4. 25 PG1S(GRILL) 25LT. 8,500/-

5. 20SC2(CONVECTION) 20LT. 7,000/-

6. 20PG2S(GRILL) 20LT. 6,000/-

7. 17PG1S(GRILL) 17 LT. 4,900/-

8. 17PMMEC( SOLO) 17LT. 3,900/-

MVO PRICE LIST AND CAPACITY

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 LG

S.NO. MODEL CAPACITY PRICE

1. MC 8088NRH 30 14,125/-
(CONVECTION)

2. MC 8087ARH 30 13,450/-
(CONVECTION)

3. MC 8047ARH 30 12,970/-
(CONVECTION)

4. MH7046S (GRILL) 30 8,370/-

5. MC 7648WSH 26 11,155/-
(CONVECTION)

6. MC7688DP 26 9,425/-

(CONVECTION)

7. MH 6558F( GRILL) 25 7,315/-

8. MH 6347B (GRILL) 23 6,735/-

MVO PRICE LIST AND CAPACITY

SAMSUNG

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S.NO. MODEL CAPACITY PRICE

1. CE1072LTS 28 LT. 15,900/-

( CONVECTION)

2. CE1031L 28 LT. 11,900/-

( CONVECTION)

3. CE1031LAT 28 LT. 12,400/-

( CONVECTION)

4. GE83ZL-Y (GRILL) 23 LT. 7,400/-

5. GE83YL (GRILL) 23 LT. 7,900/-

6. G273V (GRILL) 20 LT. 5,900/-

7. MW71E (SOLO) 20 LT. 3,900/-

OBJECTIVE OF THE STUDY

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 o To study the consumer trends in home appliances sector.

o To study consumer decision-making & preferences.

o To study marketing strategies adopted by IFB.

o To study the market potential.

o Comparative study of different electronics companies.

Research problem:

To study consumer trends, behaviour, preferences and level of satisfaction in IFB

communication Ltd. The study was conducted in CHANDIGARH zone with sample size of 50 and

sample units were suppliers and Consumer of home appliances

Research Design

The following methodology was adopted for the study purpose:

Type of research:

Descriptive and qualitative research design were used while conducting the project.

Sampling Design was taken by the researcher as the Research design.

The major purpose of the study is to describe the state of affairs as it exists at present.

The study was based on the facts or information already available, & analysis of this available

information make a critical evaluation of the material.

Research Method/Technique:

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In the project report the researcher used following techniques while conducting his study:

Analysis of documents

Survey Method: A market survey was done on home appliances companies.

Interview (Personal): Both open and closed ended (unstructured) questions were asked while

taking some information from the users of the home appliances at CHANDIGARH zone.

Questionnaire (Structured): A structured designed comprehensive questionnaire was framed and

pretested for data collection from the customer .

Research Data

Data is the key activity of marketing research. The design of the data collecting method is

backbone of research design.

Data constitute the foundation of statistical analysis and interpretation. Hence the first

step in statistical work is to obtain data.

Data can be obtained from two important sources, namely:

1. Primary Data

2. Secondary Data

Primary Data:

Primary data are gathered for the specific purpose or for a specific research project,

consist of original information for the fulfilment of project objective.

When the data are required for the particular study can be found neither in the internal record of the

enterprises nor in published sources. In some cases it may become necessary to collect original data.

Primary data can be collected in four ways:-

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 1. Observation

2. Survey

Secondary Data:

Secondary data are the data, which already exists somewhere. Secondary data provide

starting point for research and after that the advantage of low cost and ready availability. Secondary data

can be divided into two types:

1. Internal data

2. External data

When researcher uses the data that has already been collected by other data are called

secondary data. Secondary data can be obtained from journals i.e. internal sources report, government

publication and books, professional bodies etc.

Internal data are reports and memos generated within an organization to facilitate its

operations and annual report. External data are those specially produce for outside consumption.

Sources from which the researcher has taken the secondary data are as under:

1. Direct observation

2. IFB website

3. Books for marketing management

4. Surveys and customer data & report

5. IFB customers care office

6. IFB Brouchers

SAMPLE DESIGN

Area of Sample:

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 The areas covered up in this survey was CHANDIGARH

Selection of units under study

Sampling Units from CHANDIGARH were suppliers and

Consumer of HOME APPLIANCES

Time period of Study : 10th June 2013 to 21st July 2013

LIMITATION OF THE STUDY:-

Though I tried my best to get information and elicit responses required for preparing the project
report and management of organization. Yet there were some problems faced by me. These are
as follows:-

1) Time was a constraining factor. The duration of research was only eight week and we
were working on eight project. It seemed to be a short duration for a through study of the
Subject.

2) We were unaware of demographic condition and we were new in that CHANDIGARH

zone.

3) We were covering 3 districts for dealer survey it was really tough job regarding
accommodation and transportation.

4) Unavailability of dealers and busy schedule of customer was exclusive factor because
of which a lot of time was wasted during data collection.

5) There was possibility of sampling error

6) The Size of sample was small in relation to the total universe.

REPORT ANALYSIS

We visited to 37 dealers for our research but only 23 dealers has front loading washing
machine .So our sample size for front loading washing machine is 23.

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We found maximum no. of dealer interested in IFB front loading washing machine.

We found that in front loading washing machine IFB is on the 1 st position in market.LG and
Samsung is on 2nd and 3rd position respectively.

IFB has maximum demand

in front loading while
Samsung and LG is on 2nd
and 3rd position.

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LG gives best sales promotional offer but most of loyal dealer of IFB told that it is IFB that was
only biasness.

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About 90% dealer give brand assurance to their customer and 37.32% of them prefer IFB while
only 27% of dealer gives brand assurance to LG front loading washing machine.

REPORT ANALYSIS:-

With the help of this questionnaire we tried to find out market potential of microwave and also
competitors of IFB market. We visited 28 shops who deal in oven including exclusive showroom
of various brands.

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Mostly LG has maximum sale and convection type MVO has most sale

Convectional MVO (79%) mostly sale in Market of CHANDIGARH.

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Most of the dealer give personal of assurance for a brand in which 27.27% of them give personal
assurance to IFB.

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More than 60% of dealers told that sale of IFB MVO has been increased and they are satisfied
with the pricing strategy of IFB

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REPORT ANALYSIS:-

We took sample size of 70 consumers to know the market potential of Front loading washing
machine.

More than 35 % people use FLWM. Among 35% user 42% of them use IFB washing machine
while LG is on 2nd position with 27% user use it.

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50% of users are satisfied with their brand and 65% of people told that they will recommend
their brand to others while 34.61%told that they will not recommend their brand to other.

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4) Would you like to change your Top loading washing machine to Front loading washing
machine ?

% preference of changes from Top

loading to Front loading
Yes 64%
No 20%
Can't say 16%

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REPORT ANALYSIS:-

We asked this question from 70 people and we found that 30 of them have MVO so we took
sample size of 30 people. We found that every one knows about MVO.

Most of the consumer prefer LG and Onida .i.e. 32% and 27% while only 18% of customer have
IFB .Among users 33% told that they will recommend their brand to others while 21% refuse to
do so.
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This question is asked from all 70 people in which 47.14% are interested in IFB MVO but most
of the interested customer told that price is major obstacles.

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 FINDINGS

We got our findings after our completion of research work. Our findings are as follows:-

37.83% of dealer sell front loading washing machine while LG is on 2 nd position after
IFB with 18.90%.Haier and Sony has very small participation in market of front loading
washing machine with 2.70% .Samsung is on 3rd position with 16.20% dealer sell it.

43% dealer told that IFB has highest sale in front loading washing machine. LG is on 2 nd
position with 24.92% while Samsung is on 3rd position with 18.91%.

81.08% of dealer told that fully automatic washing machine sold more in comparison of
semi automatic machine.

48.64 dealers told that they get almost same margin on every brand while 16.21% dealer
told that they get maximum margins in IFB.

37.83% dealer told that IFB has best service after sales while 21.62% dealer
told that Samsung has better sale sales service.16.21% dealer told that LG has better sales
service.

6) 37.83% dealer told that LG give best sales promotion offer while 16.21%
Dealer told that IFB and Samsung give best both sales promotional offers .
47% dealer gives assurance of IFB while 27% dealers give personal assurance to LG
while purchasing washing machine

7) It is interesting to see that LG is on the top position with 31% whirlpool and Samsung
is on the 2nd and 3rd position respectively and IFB holds 4th position in the market with
12.71% of total sale.

78.52% dealer told that convection microwave oven sale mostly in their shop. While no
one told that Solo has maximum demand in comparison of convection and grill.

64.28% dealer told that they get almost same margin in every brand.10.71% of IFB and
Onida dealer told that they get maximum margin in these brand.

25% dealer told that IFB has maximum demand in microwave oven while Onida is on 2 nd
position with 17.85% and Bajaj is holding 3rd position with 14.28%.

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 28.57% of dealer told that IFB is providing best service after sale. Onida and Samsung
both are on 2nd position 14.28% dealer recommend them as a best service provider.

32.14% dealer told that Videocon give best sales promotional offer,28.57% dealer told
that LG give best sales promotional ,21.42% dealer told that IFB give best sales
promotional offer.

It is interesting to see that not a single dealer has sales after service
authentication/certification .All companies do their service after on their own.

78.52% dealer give personal assurance to their customer while purchasing microwave
oven this shows purchasing behavior of customer is influence by dealer at a great extent.

Out of 78.57% dealers who give personal assurance to any brand we find this out come.
This graph shows that most of the dealer Suggest IFB 27.27% while 22.72% dealer
suggest Videocon.13.63% of dealer suggest Bajaj and Ken star. Out of 28 dealers who
sell Microwave oven we found 42.86% of them sell IFB MWO.

Out of 42.86% dealer of IFB 66.66% told that sale has been increased in last two quarter while
only 8.33% told that sales is decreasing rest of 25% of dealer told that sales is constant

Out of 42.86% dealer of IFB only 66.66% dealer are satisfied with the pricing strategy of IFB
while 33.33% of dealer are not satisfied with it.

In front loading IFB is ranked 1st by consumers while LG is ranked 2nd by consumer in
Front loading washing machine while Videocon and Samsung is on 3 rd and 4th point
respectively with 20.45% and 19.36%.

About 38.46 % consumer told that washing machine has affected their life up to 50-60%
while 34.61% told that washing machine affect their social, cultural and psychological
life up to 80-100%

Out of 70 consumers 37.14% of consumer use front loading washing machine while
62.86 does not use it.

Out of 37.14% who use front Loading washing machine, 42.41% of them use IFB while
LG 26.92% of them Samsung and Videocon are 11.54%.
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 50% of consumers are satisfied with features in respect of price they have paid while
26.92 % consumers are not satisfied with it.

64% of consumer told that they will prefer changes from top loading to front loading
while 20% of them told that they do not want to change it.

47.14% of consumer prefers clean washing as preference attribute of consumer while

20% prefer long durability.

29.17% of consumer prefers LG Microwave while 25% of consumer prefers Onida

Microwave and 16.67% of consumer prefers IFB Microwave.

83.33% consumers say that they use Microwave more than twice a day it shows the
usefulness of the Microwave.

37.50% of consumers say that they are satisfied with their Microwave Oven but 25% of
consumers are dissatisfied with their Microwave ovens.

45.83% of consumers recommend their brand of Microwave Oven to others but to the
some extent while 33.33% of consumer fully recommends their brand to others.

41.30 % of consumer told that price is major obstacles in buying MVO while 23.90%
told that due to less use of it they do not buy it.28.26% of consumer where not able to
answer this question.

About 61.43% of consumer prefers 61.43% convection MVW while 28.57% prefer solo+
grill of MVO. On the other hand 10% consumer likes to buy only solo model of MVO.

Most of the consumers (77.40%) told that they get information about consumer durables
like MVO from their Peer group while only 11.43 % of consumer told that they get
information from magazine. only 5.71% of consumer told that they get information from
magazine

82.28% of consumer told that they prefer dealer for buying their product like MWO
while 11.43% prefer teleshopping for buying product like MVO.

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 34.28% of consumer told that they are price sensitive and their buying decision mainly
depend on price the second preference they give to brand and then aesthetics and after
that quality comes.

47.14% of consumers prefer IFB MWO while 52.86% people say no to IFB MWO.

S.W.O.T ANALYSIS:-

We have done SWOT ANALYSIS of CHANDIGARH zone to go through the strength,

Weakness, Opportunity and Threat.

STRENGTH: - IFB strength in CHANDIGARH zone is its brand itself. Though it is a premium
brand high class people are mostly brand loyal of IFB

WEAKNESS: - One of its weaknesses is ineffective promotion and high price.

OPPORTUNITIES: - IFB has opportunities because expense on white goods is increasing day
to day by common people. Very few players make good front loading washing machine.IFB can
take lead.

THREAT: - Main threat for IFB is reach ability. It is le not as reachable as brand like LG and
Videocon.IFB has very less no. of loyal dealer.

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 SUGGESTION

We find conclusion from this survey but with conclusion we have added some suggestion
regarding front loading washing machine market of IFB in CHANDIGARH Zone.

1) We found that there is very good market of Front loading washing machine of IFB but to keep
this momentum IFB should have to make loyal dealer who can promote this brand.

2) One very serious complains we got to know from some dealer that area in charge only take
care of some of dealers. This is creating cartel type situation among dealers as a area in charge
we should have to avoid it because we cant sale our product with the help of one or two dealer.
This is creating dissatisfaction among some dealer and creating bad mouth of publicity.

3) One of important things we got to know from dealers that some of dealer of IFB in
CHANDIGARH are selling machine only on order of customer. They have not put Front loading
in display. We should have to visit our dealers randomly and we should have to be very careful in
providing dealership.

4)LG and some of the brands are not very good in comparison of IFB but because of aggressive
promotion in market they are in good condition in market of CHANDIGARH, IFB should have
to do some promotional work.

5) Most of the dealer told that Senorita Dx is mostly sold in their store.

30
 SUGGESTION

We find some conclusion and try to give some suggestion regarding dealer survey of
Microwave oven in CHANDIGARH zone.

We found that most of the dealer of IFB does not deal with microwave oven. They deal
with some other brand like Ken star and Bajaj which are more economical than IFB. We
suggest that

IFB should promote its brand and motivate dealers to keep it in shelves. This will attend
customer attention.

One of important thing we notice during survey that Solo type of

Microwave oven of IFB has very less sale .So IFB should have to take some step to
increase its sale.

We found that during survey dealer of various brand promote their own brand thats why
some of the statistics are in favor of IFB.

Reach ability of front loading washing machine is very less as most of IFB dealer does
not have display Front loading washing machine. Most of consumer has complained
about it.

Most of consumer told that they can change their top loading with front loading washing
machine so IFB should have to come with some exchange offer or have some sale
strategy according to which even middle class people can enjoy premium brand.

IFB should have to increase their number of dealer to increase availability of Front
loading washing machine.

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 s we find most of the MWO consumers are of average income group i.e most price
sensitive class in our society. Thats why IFB should have to come with good promotional
offers in market.

Most of the consumers told that they want to buy convection MWO but they already had
the solo one. So IFB should have to come with some exchange offer.

IFB should increase the availability of their products so that the product can easily be
available to the consumer at every corner of the city.

IFB should promote its brand through brand promotion activities like exhibition or road
shows to increase its awareness.

32
 BIBLIOGRAPHY

www.google.co.in

www.ifbappliances.com

www.wikipedia.com

References:
1.Marketing research, G.C.Beri, Third Edition, Tata
McGrawHill Publishing Company Limited, New
Delhi, 2000
2.)Marketing management, Philip Kotler, Twelth
(Millennium) edition, Prentice-Hall of India
Private Limited, New Delhi, 2003

33
 QUESTIONNAIRE

TO IDENTIFY COMPETITORS RANGE/PRICE/FEATURES FLT VIS A VIS IFB

DEALER SURVEY

Dear Dealer,

As the management student of JCD College of Engineering, Sirsa, Haryana, we want your
opinion regarding the product to serve you better. Please dont be biased during answering
following questions.

Name: .

Age: (1) below 25 (2) 25 35 (3) 35- 45 (4) more than 45

Gender: Male .. Female .

Q1. Which brands of Front Loading Washing Machine you sale in your shop?

( )LG ( )Samsung ( ) Onida ( )Videocon

( )IFB

Q2. Which brands has maximum sales in your shop?

( )LG ( )Samsung ( ) Onida ( )Videocon

( ) IFB

Q3 Which type of Front Loading Washing Machine has maximum demand in your area &
Why?

( ) Fully Automatic ( ) Semi Automatic

( )LG ( )Samsung ( )Videocon ( )IFB

34
Q4. Which company is providing best after sales service ?

( )LG ( )Samsung ( ) Onida ( )Videocon

( )IFB

Q5. Which brand gives best sales promotion offers?

( )LG ( )Samsung ( ) Onida ( )Videocon

( )IFB

Q6 Do you give personal assurance for any brand while selling Front Loading Washing

Machine?

( ) Yes No( )

Q7. Which brands of Microwave oven you sale in your shop?

( )LG ( )Samsung ( ) Onida ( )Videocon

( )IFB

Q8. Which brands has maximum sales in your shop?

( )LG ( )Samsung ( ) Onida ( )Videocon

( )IFB

Q9 Which type of microwave oven has maximum demand in your area & Why?

( ) Convection ( ) Grill ( ) Solo

35
Q10. Which brand gives best sales promotion offers?

( )LG ( )Samsung ( ) Onida ( )Videocon

( )IFB

Q 11 Which brand is best in terms of serviceability?

( )LG ( )Samsung ( ) Onida ( )Videocon

( )IFB

Q12 Do you have authentication/certification of sales after service facility of any company?

( )Yes ( ) No

If yes please specify .

Q13 Do you give personal assurance for any brand while selling Microwave oven?

( ) Yes No( )

If yes please specify..

Q14. Do you sell IFB Microwave oven?

( )Yes ( ) NO

If yes IFB sales performance during last year.

( ) Increasing ( ) Decreasing ( ) Constant

Q15 Are you satisfied with pricing strategy of IFB?

( ) Yes ( ) No

36
 TO IDENTIFY SCOPE OF FRONT LOADER WM IN INDIAN MARKET

CONSUMER SURVEY

Dear Customer,
As the management trainee of IFB company, we want your opinion regarding our product to
serve you better. Please dont be biased during answering following questions.

Name: .

Age: (1) below 25 (2) 25 35 (3) 35- 45 (4) more than 45

Gender: Male .. Female .

Income: (1) below 10,000 (2) (10,000 20,000)

(3) (20,000 30,000) (4) more than 30,000

Profession:

1(a) Do you use Front Loading Washing Machine?

(a) Yes (b) NO

(b) Which brand do you use?

(a )IFB (b)LG (c)Samsung (d )Videocon (e )Whirlpool

2. Is your washing machine provides enough features in respect of price of product

(Cost vs. Benefit)?

(a ) Yes (b) No (c ) Cant say

3. Would you recommend your washing machine to others?

(a) Yes (b) No

37
4. Would you like to change your Top loading washing machine to Front loading washing
machine?

(a ) YES (b)No (c )Cant say

5. Rank the following attributes according your preferences by which Front loading WM
is/will be better than current WM

(1) Long Durability ( )

(2) Water Saving ( )
(3) Detergent Saving ( )
(4) Clean Washing ()

6. Are you aware of Microwave oven?

(a ) Yes (b)No

7. Do you have microwave oven?

(a) Yes (b)No

IF yes, which companys Microwave oven do you have?

(a) LG (b) Onida (c ) Videocon (d ) Samsung

(e ) IFB

8. How frequently do you use microwave oven?

(a ) Once in a day (b ) twice in a day (c) more than twice

II. Are you satisfied with your Microwave oven?

(a) Very satisfied (b) Satisfied (c )Neutral (d )Dissatisfied

III. Would you recommend yours brand of Microwave oven to others?

(a ) Yes (b )No (c )At Some Extent

9 What you think is major obstacle to buy MWO?

38
 (a) Lack of awareness (b) Price (c)Less Uses (d )Cant say

10. Which microwave oven will you prefer most?

(a ) Convection (b ) Solo + Grill (c ) Solo

11. From where do you get information about the consumer durables like MWO ?

(a ) Magazine (b) News Paper

(c ) TV (d ) Neighbor/Colleague/Friends/Relatives

12. Do you feel that Microwave oven can fulfill your lifestyle, social, cultural and
psychological needs?

(a) None (b) 20% - 30% (c) 50% - 60% (d) 80% - 100%

13. Which attributes do you look during purchasing consumer durables?

(a ) Quality (b) Performance (c ) Price (d )Brand

(e )Aesthetic
14. Do you like to buy IFB Micro wave oven?

(a ) Yes (b) No

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