Charls O.S

INTRODUCTION
Organization is a social unit which is deliberately constructed and reconstructed to seek

specific goals. An organization comes into existence when there are a number of persons
in communication and relationship to each other and are willing to contribute towards a
common endeavour. The evolution or organization dates back to the early stages of
human civilization when two or more persons began to cooperate and combine together
for fulfilling their basic needs of food, clothing, shelter and protection of life. Thus, an
organization is born when people combine their efforts for some common purpose. It is a
universal truth that an individual is unable to fulfill his needs and desires alone because
he lacks strength, ability, and resources. S o he seeks the cooperation of other people who
share goals with him.
This organization study is carried out at KITEX Ltd, Kizhakkambalam, Aluva. The
organization study has been carried out to get an understanding of the structure and
functioning of the organization. The study was undertaken to get an exposure to the
functioning of different departments of the company. The study helps to interact with the
managers of different departments and to observe the workers at their work place and to
act together with them. The purpose of the study is to get a clear-cut idea about the
functioning of different departments of the company.
The study is confined to one month based on the primary data obtained from the
head of various departments, the middle level managers and supervisory staff. The study
covers in brief in the present position of the textile industry and the company. The study
is made by personally visiting the company at Kizhakkambalam.
The primary data have been collected by structured interview with the managers
and other personnel of the company. The information about manufacturing process has
been gathered by interacting with different personnel of the organization at various levels
Kristu Jayanti College of Management

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OBJECTIVES OF THE STUDY
Primary Objectives
• To get touch with the industrial and organizational environment.

• To understand the actual working conditions in the organization.
Secondary Objective
• To find out various elements in manufacturing process.

• To know the organizational structure.
• To find out various departments in the organization.
• To get familiarization with the policies and procedures of the organization.
• To know the strength and weakness of the company.
• To study welfare measures of the company.
SCOPE OF THE STUDY
The scope encompasses both geographical and conceptual boundaries. The study is useful
in accessing the quality and performance of the company. It will help to conduct a
detailed study on the structure of the functional areas of organization. It also helps to
identify the strength and weakness of the organisation and also helps to find out the area
where the organization should improve. The study also helps to familiarize the textile
industry and also ascertain the present position of the company.

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IMPORTANCE OF THE STUDY
The study is mainly on academic grounds. This study provides an opportunity to acquire
practical knowledge through personal study and observation. This study reveals some
positive and negative aspects of the enterprise. The feed back of students will provide the
company authorities to frame their policies and to frame effective program.
ACHIEVEMENTS OF THE STUDY
The training in Kitex helped me to acquire practical knowledge through personal

study and observation. The description given by the authorities is in many ways related to
actual situations. By observing various aspects of the company I came to know the
following:
1. The type of business performed by the company and its nature.

2. Various functions and operations of the company.
3. Production process performed.
4. Financial problems faced by the company.
5. How a factory is working in this competitive scenario
LIMITATIONS OF THE STUDY
1. Detailed study could not be performed due to time constrains

2. Confidential data was not available
3. Most of the interactions with management personnel were within the peak time
office time which would have let to biased decisions.

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4. Unavailability of Financial Data’s restricted me to analyses the financial position
of the company.
RESEARCH METHODOLOGY
The data’s are collected from two sources namely primary data’s and secondary data’s.
Primary Data
It is collected through the discussion with managers, various department

heads, officers, and employees.
Secondary Data
It is collected from:
1. Internet: Annaaluminium.com, Google.com
2. Annual Reports
3. Office Records
The study is done by personally visiting the company at Kizhakkambalam, Aluva. The
primary data have been collected by structured interview with General Manager, and
Managers of various departments and other personnel including supervisors, workers
etc… of the company. Information about manufacturing process has been collected by
observing the functioning of machines and equipments in the plant. The quality manual,
publications of government of India, ministry of textile, magazines, periodicals relating to
the textile industry, internet etc…. were a useful source of the secondary data.

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TEXTILE INDUSTRY
INTRODUCTION
The Indian textile industry has a significant presence in the economy as well
as in the international textile economy. Its contribution to the Indian economy is
manifested in terms of its contribution to the industrial production, employment
generation and foreign exchange earnings. It contributes 20 % of industrial production, 9
% of excise collections, 18 % of employment in the industrial sector, nearly 20 % to the
countries total exports earning and 4 percent to the Gross Domestic Product.
In human history, past and present can never ignore the importance of textile
in a civilization decisively affecting its destinies, effectively changing its social scenario.
A brief but thoroughly researched features on Indian textile culture.
HISTORY OF TEXTILE INDUSTRY
India has been well known for her textile goods since very ancient times. The
traditional textile industry of India was virtually decayed during the colonial regime.
However, the modern textile industry, however, made its real beginning in Bombay, in
1850s.The first cotton textile mill of Bombay was established in 1854 by a Parsi cotton
merchant then engaged in overseas and internal trade. Indeed, the vast majority of the

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early mills were the handiwork of Parsi merchant engaged in yarn and cloth trade at
home and Chinese and African markets.
The first cotton mill in Ahmadabad, which was eventually to emerge as a rival
centre to Bombay, was established in 1861. The spread of the textile industry to
Ahmadabad was largely due to the Gujarati trading class.
The cotton textile industry made rapid progress in the second half of the
nineteenth century and by the end of the century there were 178 cotton textile mills; but
during the year 1900 the cotton textile industry was in bad state due to the great famine
and a number of mills of Bombay and Ahmadabad were to be closed down for long
periods.
CURRENT POSITION OF TEXTILE INDUSTRY IN INDIA
Textile constitutes the single largest in India. The segment of the industry
during the year 2000-01 has been positive. The production of cotton declined from 156
lakh bales in 1999-2000 to 1.40 lakh bales during 2000-01.
Production of man- made fiber increased from 835 million kgs in 1999-
2000 to 904 million kgs during the year 2000-01 registering a growth of 8.26%. The
production of spun yarn increased to 3160 million kgs during 2000-01 from 3046 million
kgs during 1999-2000 registering a growth of 2.91% during the year 1999-2000
increasing from 894 million kgs to 920 million kgs.
The production of fabric registered a growth of 2.7% during the year

1999-2000 increasing from 39,208 million sq mtrs to 40,256 million sq mtrs.The
production of mill sector declined by 2.6% while production of handloom, powerloom
sector increased by 2%, 2.7% respectively. The exports of textiles and garments
increased from Rs. 455048 million to Rs. 552424 millions, registering a growth of 21%.
Growth in the textile industry in the year 2003-2004 was Rs. 1609 billion.
And during 2004-2005 production of fabrics touched a peak of 45,378 million square

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meters. In the year 2005-2006 up to November, production of fabrics registered a further
growth of 9 percent over the corresponding period of the previous year.
VISION INDIA 2010 FOR TEXTILES;
• Textile economy to growth to $ 85 billion by 2010.
• Creation of 12 million new jobs in Textile sector.
• To increase Indias share in world trade to 6% by 2010.
• Achieve export value of $ 40 billion by 2010.
INDIAS MAJOR COMPETITORS IN THE WORLD
To understand India’s position among other textile producing the industry

contributes 9 % of GDP and 35 % of foreign exchange earnings, India’s share in global
exports is only 3 % compared to china’s 13.75 %. In addition to China, other developing
countries are emerging as serious competitive threats to India. Looking at export shares,
Korea (6%), and Taiwan (5.5%) are ahead of India, while Turkey (2.9%) has already
caught up and others like Thailand (2.3%) and Indonesia (2%) are not much further
behind. The reasons for this development are the fact that India lags behind these
countries in investment levels, technology, quality and logistics.
PROBLEMS FACED BY THE TEXTILE INDUSTRY IN INDIA
The cotton textile industry is reeling under manifold problems. The major
problems are the following;
SICKNESS
Sickness is widespread in the cotton textile industry. After the engineering

industry, the cotton textile industry has the highest industry incidence of sickness. As

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many as 125 sick units have been taken over by the Central Government. Sickness is
caused by various reasons like the problems mentioned below.
OBSOLESCENCE
The plant, machinery and technology employed by a number of units are

obsolete. The need today is to make the industry technologically up-to-date rather than
expand capacity as such. This need was foreseen quite some time back and schemes for
modernization of textile industry had been introduced. The soft loan scheme was
introduced a few years back and some units were able to take advantage of the scheme
and modernize their equipment. However, the problem has not been fully tackled and it is
of utmost importance that the whole industry is technologically updated.
GOVERNMENT REGULATIONS
Government Regulations like the obligation to produced controlled cloth are

against the interests of the country. During the last two decades the excessive regulations
exercised by the government on the mill sector has promoted inefficiency in both
production and management. This has also resulted in a colossal waste of raw materials
and productive facilities. For example, the mills are not allowed to use filament yarn in
warp in order to protect the interest of art silk and power loom sector which use this yarn
to cater to the affluent section of society.
Textile Industry in Kerala
The first cotton textiles mill was established in 1883 in Kallai near
Kozhikkode by P.S Santhappa Chettiyar and M. Guptan Namboothiripad, known as
Malabar Spinning and Weaving Mill. The commercial production was started in 1887.
Later in 1976 the mill was taken over by Government of Kerala and handled over to
Kerala state textiles corporation. The second mill presently called Parvathi Mills Ltd.was

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started in 1884 by James Darragan, an English man using 19 acres of land donated by the
Maharaja of Travancore. In 1888, the mill was sold to another British industrialist named
AT VIN. In 1932 the management was taken over by Kerala Textiles Corporation. In
April 1974, the mill was nationalized under sick textiles undertaking (nationalization) Act
and was made a unit of National Textiles Corporation (NTC) Limited Bangalore, which
is a subsidiary of NTC Delhi. Sitaram Textiles Ltd., another oldest mill was established
in 1903 as a Private Limited Company. Balarama Iyyer started it. Later due to
mismanagement and labor trouble, company was liquidated in 1954.
The factory was gutted down due to fire in 1959 and spinning production
was completely stopped. The Government of Kerala purchased this unit as a result of
liquidation and public auction in 1972, with the modest start of these mills, the number of
cotton textile mill rose to 31. The government of Kerala has announced in state assembly
on March 29, 1994, its Willingness to start 5 more spinning mills, one each of Kazargod,
Kozhikkode, Thrissur, Kottayam and Malapuram along with the commissioning of
corporative spinning mill at Kareela Kulangara at Allepey with a spindle capacity of
6000 spindles.
The cotton textiles industries are concentrated in district of Thrissur and

Palakkadu followed by Ernakulam and Kannur. These four districts together account for
nearly 3/4th of the spinning mills in Kerala. The numbers of existing composite mills are
quite low i.e., only four in number, its growth during the last 10 years is nil. Due to the
unprofitable nature of composite mill, Malabar spinning and weaving mill discontinued
its weaving operation and concentrated on spinning only. Calicut modern spinning mill
once turned sick is now taken over by a financially sound third party and found earnings
before the last, decade. There are 7 cotton textile mills in Trissur including one composite
mill. Kottayam stands last in the list with only one state owned mill.
There are 16 private mill in Kerala of which 14 are spinning mills and the rest
2 are composite mills. The national textile corporation has got under it, 4 spinning mills
and 1 composite mill. The corporate sector owns only 2 spinning mills. In Kerala the

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Trissur corporative spinning mills with an installed spindle capacity of 12,000 spindles is
the smallest mill followed by Kathayee Cotton Mills Limited with 14,860 spindles.
Another welcome feature was that a 100% export oriented unit, Past Pin
India Ltd. Started commercial production at Palakkadu. These units are located at
Palakkadu near Tamilnadu border. Another corporative mill, Alleppey Corporative
spinning mill at Kayamkulam is yet to be commissioned. Out of the 31 mills in Kerala,
14 are private sector, 8 under National Textiles Corporation, 4 under Corporative Sector
and 5 under K.S.T.C.

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ANNA GROUP OF COMPANIES
The Anna-Kitex group is one of the leading induatrial group in the state of kerala
employing more than 12,500 personnel for the past 40 years. The group is engaged in the
manufacture of diverse products like garments, textiles, school bags, travel bags,
umbrellas, aluminum utensils, kitchen appliances, branded spices, curry powders and
ready to eat food which is marketed in the famous brands of kitex, Scooby-day, Anna
aluminium, chackson and saras. The Anna-Kitex group is a pioneer in the fashion
industry Anna Group, Where quality - the buzzword - has built success.
The Anna range of vessels and utensils are highly popular in the Middle East,
USA, Africa and Australia. The organization comes under Anna Group are as follows:
• Anna Aluminium Company
• Sara’s spices
• Kitex Ltd
• Kitex Garments
• Chackson
ANNA ALUMINIUM COMPANY
Anna Aluminium was started in 1968 at Kizhakkambalam as a small company of

only eight employees. Now it has grown into the single largest private sector employer in
Kerala with nearly 5000 employees. This is the flagship company of Anna Group,
engaged in the manufacturing and marketing of Vessels and Utensils as per ISI standards
for the past three decades, it is presently the only company having ISI Certification for
Vessels in Kerala. The company manufactures vessels only using 99.5% pure Aluminium
ingots. The brand 'ANNA', has become a household name in Kerala due to its high
standards of quality and workmanship.

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The Company has more than 525 different varieties of vessels and utensils,
marketed through more than 1200 dealer outlets in India. Its CHAKSON range of
packaged products includes pressure cooker, compact idly cooker, etc… are highly
popular in the South Indian market. It is presently the only manufacture with ISI
certificate for its vessels in Kerala. 'CHAKSON' is the brand name under which Anna
Aluminium Company markets its range of packaged household products.
CHAKSON brand Pressure Cooker commenced production in 1993, and the product
captured one fourth market share within a short span of 4 years. As a hallmark of quality,
Chakson Pressure Cooker is also approved by the Bureau of Indian Standards with its ISI
certification.
PRODUCT RANGE
Pressure Cooker
Thermal Cooker
Multi Steamer
Idly Cooker
Compact Idly cooker
Milk Cooker
Puttu Maker
Cooking Pot
Fry pan
Kettle

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KITEX LIMITED
Anna Group's weaving unit, KITEX LIMITED was established in 1975. The Company
is engaged in the production of fabrics made of Cotton fabrics, polyester blends, Greige
Cloth, Bed sheets and Lungies. They are marketed through a network of over 2000
authorised dealers. Through the years, the company has carved a niche for itself in this
highly competitive industry with its tradition of world class quality.
Kitex is engaged in the production of fabrics made of Cotton and other blends,
Grey Cloth, Bed sheets and Lungies. Kitex lungies are available in four various types-
Executive, Medium Super, Medium and Economy all priced differently.
'Kitex White' gives an array of white dhothies -single as well as double. It comes
with streaks of colour and gold to add to the looks of your dhothi. We also have beautiful
and wide range of bedspreads under the label of Sweet Dreams. Through the years, the
company has carved a niche for itself in this highly competitive industry with its tradition
of world class quality.
FUTURE EXPANSION PLAN

Weaving capacity is doubled from 5000 by adding 120 shuttle looms. Now the
company is planning to import raw materials from Dornier and Pecanor. Diversifications
of new products are being added.
PRODUCT GALLERY
Lungies
• Executive
• Medium Super
• Medium
• Economy
Dhothies

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• Smartline
• Smartline Gold
• Readywear
• Samrat
Bed sheets
Following are the types of bed sheets
• Sweet dreams 50
• Sweet dreams 60
• Sweet dreams double sheet
• Duo/sd 60 bed sheet + 2 pillow covers
• Solitude double sheet
• Sweet dreams king knight
• Duplex / solitude bedsheets + 2 pillow covers
• Soft dreams king size + 2 pillow covers
• Sweet dreams DS + 2 pillow covers
Mull
• Economy
• Medium
Scoobee products
• School Bags
• +2 Bags
• College Bags
• Travel Bags
• Ladies Bag

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SARA SPICES
SARA SPICES is the condiment producing unit of the Anna Group. It is involved
in the production and exporting of Curry powders, whole Spices, etc. for the past two
decades. Since its inception in the year 1976, Sara Spices have come a long way, tingling
the palates of gourmets the world over with its delicious range of Spices and Masala
powders.
Sara spices and curry powders are known for its high standard of quality and
hygiene and were won. Sara’s spices include Jeera, Cardamom, Ginger, Turmeric, Red
chilly and Coriander. A wide range of masala powders are available under this brand.
PRODUCT GALLERY
Saras Ready-To-Eat
Ready to cook gravies
At the highest standards of quality, Sara Whole Spices and Curry Powders have been
approved by :
• Food and Drug Administration (FDA) of USA.
• Agmark of India.
• Recognized by Spices Board of India.
• Spice House Certificate.

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KITEX GARMENTS
It is a Readymade Apparels type of company. This unit is manufacturing and

exporting garments items like hosiers, shirt woven, polar fleece, T- shirts, kids wear,
nylon, jackets, pants, shorts, night wear etc…
The company is mainly oriented towards exporting of garments and many multinational
companies are outsourcing their production to this company. The company and its
premises are of the highest standard meeting the international levels.
Kitex Children’s Wear Ltd will commence knitting operations in February and will be
full commissioned by December 2008. KGL is the only company manufacturing
specification ‘222’ for children’s wear. This company also obtained A-Level certification
from World Wide Responsible Apparel Production (WRAP), which is a federation of 21
American apparel and footwear associations. Only two companies have achieved this
certification in India.
KITEX COMMUNITY COLLEGE

It was established and administered in January 2003. Formally it was inaugurated
on 10- 05- 2003 by Sree C. Rajagopal, honorable minister of state of defense. This
college is affiliated with Madras Center for Research and Development of Community
Education (MCRDCE). The college mainly started for the purpose of training persons to
provide employment opportunity and personality. The courses available in the
Community College are General English, apprenticeship and training, tailoring, bag
making and utensil manufacturing

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LATEST VENTURES
Recently Anna group has ventured in to a number of areas. These include

manufacture of instant food hard projects. It has also started Fashion Technology
Institute to cater to the increasing demand for qualified persons in the world of fashion.
Kitex got ISI 9001:2000 in February 2007, they are committed to manufacture and
deliver quality.
Fabrics and processed fabrics as per customer specification efficiently in professional and
environment friendly manner, on time and at right cost with almost customer satisfaction
to become a world class organization through continuous improvement.
ELLYS HERBAL EXTRACTIONS

Ayurveda is a traditional Indian system of medicine. Ellys Herbal Extractions makes use
of the ancient secrets of Ayurveda, to provide you with everyday food supplements that
can enhance the user’s health. This product’s having no side effects. It enhances digestion
process- Natural relief to gastric problems and gives the stomach an easy feeling.
INNER GARMENTS
The company had ventured into a new business field of producing inner garments for
men and women under the brand name ADONIS and AGNA. They are selling their
products through their own distribution channel.

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KITEX LIMITED
VITAL STATISTICS
Name : Kitex ltd
Address : Kizhakkambalam
Aluva
Ernakulam
Registered office/ factory : Kizhakkambalam
Nature of incorporation : private limited company
Nature of business : Manufacturing of cotton textiles
Nature of product : Consumer product, Industrial product
Chairman : Mr: M. C. Jacob
Director : Mr: Boby M Jacob, Mrs: Mini Boby Jacob
Banker : Federal Bank, SBI
Auditor : Varma $ Varma
Total capital employed : 4 crore
Annual turnover : 100 crores
Brand name : Kitex
Employment potential : 1800 workers
Number of machines : 564 machines

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VISION
World Class Manufacturer
Leadership,T
Policy strategy Quality, eam work
Customer
process and and TEI
people
FUTURE VISION OF KITEX LTD
• To reach the excellent quality standards in the coming year
• To keep in place with modern technologies and concepts
• To organize supply of materials with minimum cost to maximum extent possible

without any compromise in quality
• A world class manufacturing company focusing on all round business excellence

through Total Quality Management System with committed leadership effective
team work delighted customers and satisfied employees in an environment
friendly organization
MISSION
Fabrics and processed fabrics as per the customer specification efficiently in a

professional and environment friendly manner, on time, and at the right cost with at most
customer specification to become a world class organization through improvement.

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GOALS AND OBJECTIVES
1) Increase the production by 60 % from the level by adding essential machinery,

manpower and solving space constraints.
2) Reduce the present project product rejecting by 50%.
3) Reduce the specific fuel and electricity consumption.
4) Increase product range by introducing new inner garments.
COMPETITORS
We find that the kitex faces competition from only few brands like;
• KKB
• Angel
• Jansons
• MCR
Majority of the customers were asking kitex lungies. It shows that kitex lungies
have good brand image. If we look at the competitors from only the lungies side
we can see the competitors are as follows;
• Angel
• Bombay dyeing
• Jansons
We find that the market share of kitex is far more than others if we compared with
other brands.

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ISO CERTIFICATION
Kitex got ISO 9001-2000 in February 2007. They are committed to

manufacture and deliver quality. Kitex is the leading manufacture with ISO 9001-2000
in South India of all varieties of griege fabrics, yarn dyed fabrics, dobby and leno dobby
fabrics made of cotton, polyester cotton, cotton nylon, cotton flax, linen, cotton linen,
cotton Lycia, polyester Lycia etc. They can do any weaves/ qualities like cambric,
sheetings, poplin, mulls, casements, drill, twill, lions, satins, bed fords, oxfords, stripes
etc, they have 420 running looms of sulzer, picanol, Dornier and cimmco making around
25000 sq metres per day of fabrics .
They are the leading manufacture with ISO 9001-2000 in South India of all
varieties of griege fabrics, yarn dyed fabrics, dobby and leno dobby fabrics made of
cotton, polyester cotton, cotton nylon, cotton flax, linen, cotton linen, cotton Lycia.

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AWARADS WON
Mr. Jacob, the managing director of kitex Ltd has won several awards for his meritorious
contributions in the field of business. To mention a few;
• Kitex has won the TRANSWORLD TRADE FARE GOLD MEDAL in the year
1975.
• Kitex has awarded the UDYOG PATHRA Award by the Vice President of India
Sri. B.D. JETTI in the year 1979.
• A Memento was presented to Mr. Jacob in December 1992, for his valuable
contribution to the Evangelistic Convention held at Puthencruz.
• Considering his outstanding contribution as an Industrialist Mr. Jacob was

awarded the BUSINESS MAN OF KERALA 1999 award by the BUSINESS
DEEPIKA, the business daily from one of the oldest Malayalam Newspaper
group.
• KRISTHU JAYANTHY award for the year 2000 was conferred to Mr. Jacob
during the 82nd ALL KERALA CATHOLIC CONGRESS for his noteworthy
contributions to the economy of Kerala.
• AKSHAYA AWARD 2000 for his outstanding contribution to Malayalam.
• The Ernakulam Chamber of Commerce the Joseph chakola Memorial

VYAVASAYA JYOTHY award to Mr. Jacob for the year 2000-2001.
• For the meritorious services of Mr. Jacob to the community, he was awarded by
Major Arch Bishop Mar VARKEY VITHAYATHIL in the year 2000, on behalf
of the most Gracious IGNATIUS MOOSA 1st PATRIARCH OF VATICAN.

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• BHARAT ALUMINIUM COM Ltd (a Government of India Enterprice) Service
Recognition Award.
Lungies
• Executive
Superior quality lungies available in various designs and colors.
• Medium Super
Comfortable lungies you would love to drape. Available in various designs and
colour combinations.
• Medium
Experience freedom and coolness with Medium range of lungies;comes to you in
warm colors and in various designs.

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• Economy
After a hard day’s work, jump into lungi to ease your tension, to sooth your senses
and to feel relaxed.
Dhothies
• Smartline
White single dhothy with streaks of either dark red or dark blue or dark green lines,
which can be worn equally at home and outdoors.
• Smartline Gold
Cream colour single dhothy with streaks of Gold Jerry lines for special occasions.
• Readywear
Plain white single dhothy you'll love to drape. The anywhere, anytime wear.
• Samrat
Pure cotton white double dhothy with lines in 5 different colours to choose from.
Bed sheets
Following are the types of bed sheets
• Sweet dreams 50
• Sweet dreams 60
• Sweet dreams double sheet
• Duo/sd 60 bed sheet + 2 pillow covers
• Solitude double sheet
• Sweet dreams king knight
• Duplex / solitude bedsheets + 2 pillow covers
• Soft dreams king size + 2 pillow covers
• Sweet dreams DS + 2 pillow covers
Mull

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Mull is a dhoti for small children. Mostly they are selling in to local market. Types of
Mulls are
• Economy
• Medium
Scoobee products

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At the dawn of new millennium the new generation was presented with an innovative
school bag from Kitex, the main offshoot of Anna Group. ScooBee Day bags are
compactly designed with unique features that make it durable, colorful, comfortable and
easy to carry. The bag features anti strain shoulder paddings and accupressure buds
specially designed to minimize the strain on the back and shoulders.
Following are the types of bags:-
• School Bags
• College bags
• Kinder garden bags
Features
• Made from imported Dineer Nylon for durability
• Shoulder strap cushion to prevent shoulder pain
• Soft padding and accupressure buds on the rear side to cushion your back
• Unique stitching using strong nylon threads
• Quality zip with zip guard to prevent water leaking into the bag
• Secret pocket to hold chocolate and money
• 15 different color combinations
• Special leak proof tiffin box pouch at attractive price
• Bags for college and travel purposes also available
Trawellday bags
The company has ventured into a new segment of bag production as TREWELLDAY
bags. This wide ranges of luggage and baggage products with latest trends
and design and is made from imported raw materials. The bags are priced premium
and has good market share. The price range is from Rs.650/- to Rs.3000/-. The range
includes
• Trolley bags

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• Travel bags
• Business bags
• Lap- top bags
• Back- pack bags
• Beauty case bags
Dago Bert Shirting and Suiting

Dago Bert Shirting and Suiting are woven from the finest cotton, using
the toughest materials that are soft to touch when draped on your body. Featuring the most
contemporary designs along with the latest weaving techniques, Dago Bert Shirting and
Suiting are available in variety of colours and shades.
Agna and Adonis Inner Wear

Kitex has made its foray into the untapped lingerie segment with brand names
Adonis and Agna. ADONIS-inner wear for men and AGNA- inner wear for ladies, with
Anna group promise of quality, both ADONIS and AGNA comes competitively priced
and ensure complete value for money.
ADONIS a range of refined vests and briefs and AGNA a range of Bras and
Panties ensure seamless fit and finish. Both brands use specially processed fabric which
feels smooth and healthy even on the soft skin of newborns. It provides ample space for
stretching, bending and rigorous exercise without tearing.

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MAJOR DOMESTIC MARKETS
Main markets are ;
• Kerala
• Tamilnadu.
MAJOR EXPORT MARKETS
• North America
• South America
• Western Europe
• Eastern Europe
• Eastern Asia
• Southeast Asia
• Middle East

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PRICE LISTS OF VARIOUS PRODUCTS
LUNGIES
Products and particulars Size MRP

Executive 130 cm *200 cm 175 Rs
Medium 127 cm * 200 cm 138 Rs
Medium Super 127 cm * 200 cm 150 Rs
Standards 127 cm * 192 cm 105 Rs
Supreme 127 cm * 200 cm 150 Rs
Economy 127 cm * 192 cm 126 Rs
DHOTIES

Ready Wear 128 cm * 200 cm 120 Rs
Smart Single 120 cm * 200 cm 135 Rs
Smart Line Gold Single 127 cm * 200 cm 150 Rs
Smart Double 127 cm * 385 cm 250 Rs
Smart Plus Double Dhoti White 127 cm * 385 cm 245 Rs
Board kara
Smart Ivory Plus XL 127 cm * 400 cm 260 Rs
Smart Premium RX 127 cm * 385 cm 310 Rs
BEDSHEETS

Sweet Dreams 50 128 cm * 225 cm 177 Rs
Sweet Dreams 60 152 cm * 225 cm 199 Rs
Sweet Dreams Double Sheet 225 cm * 175 cm 304 Rs
Duo 1 sd 60 Bed Sheets Plus 2 152 cm * 225 cm 330 Rs
Pillow Covers
Solitude 1 Double Sheet 152 cm * 225 cm 186 Rs
Sweet Dreams Kind Size 250 cm * 225 cm 408 Rs
Duplex 1 Solitude Bed Sheets Plus 152 cm * 225 cm 306 Rs

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2 Pillow Covers
Sweet Dreams King Size Plus 2 225 cm * 250 cm 575 Rs
Pillow Covers
Sweet Dreams DS Plus 2 Pillow 225 cm * 175 cm 435 Rs
Covers
MULL

Economy 127 cm 48 Rs
Medium 127 cm 60 Rs
PERSONN
EL
CLERICAL
OFFICER
OFFICER

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ORGANIZATION STRUCTURE
Kitex Ltd follows the line or military organizational structure. Managing Director is the
top level, other functional managers followed by him. The span of management in the
organization is narrow span. The main advantage of this type of control is that close
supervision, clear chain of command, and close control and fast communication between
subordinates and supervisors. The model of the organization design is mechanistic model.
An efficient management system plays a dominant role in the success of all

business units. It is this section that declares the levels of output, its product in pattern,
pricing technique, marketing style and even the mode of conduct to its executives.
The chairman and the managing director who are the representatives of the share
holders take the important decisions of the group concerns. They perform strategic
planning and policy making functions of kitex ltd. For their help General Manager, top
executives of the company management are appointed. General manager is responsible
for the smooth, efficient and productive functioning of the units from the production to
the marketing.
The middle level management comprises of production manager, marketing

manager, financial manager, personnel manager and purchase manager, and store
manager and quality controller.
AVERAGE QUALIFICATION OF EMPLOYEES
• Top level: Professionally qualified having sufficient industry experience.
• Middle level : Graduation and above with experience in the relevant areas.(both
technical and managerial)
• Junior level /First line management : Diplomas / Industrial training certification in

the textile industry and experience.

Page 32
Ch
air
ma
n&
M.
D
STRUCTURE OF
THE
Page 33
ORGANISATION
Vic
e
Pr
esi
de
nt
General Manager
General Manager
Productio Store Finance Manager Personnel &

Quality Purchase
n Manager Manager Administratio
Manager Manager
Manager ( Marketing) n
Asst.manager
Shift In Manager manager
charge Quality Purchase Finance
Office
Inspector Officer Manager
Assistant
Superviso Manager Manager

r Executive
Administra Personn
Assistant
Assistan tion el
Inspector
t Officer
worker Manager Executiv
Manager executive
executive e
PURCHASE DEPARTMENT
The purchase department plays very important role in the company and it is
efficient in every vital factor concerning the manufacture quality, cost efficiency and
promote delivery of goods to customer’s service machines and tools at most favorable
terms consistent with maintaining the desired standard of quality. Purchasing is the most
important functions of materials management. At the moment an order is placed for the
purchase of material, a substantial part of the companies finance is committed, which
effects the cash flow position of the company.
The company has a centralized purchasing department. This department is headed

by purchase manager. The purchase manager reports the details to General Manager and
Managing Director.
OBJECTIVES OF PURCHASE DEPARTMENT
• To make a continuous availability of materials so that there may be an interrupted

flow of materials for production.
• To make purchase competitive and to ensure most economic prices.
• To develop relationship with suppliers.
• To make purchase in reasonable quantities to keep investment in materials
• To adopt the most advance method of purchase to ensure smooth delivery of

material from supplier and to avoid the risk of any dispute and financial loss.
• To serve an information centre on the material knowledge relating to purchase,

source of supply specification and mode of supply.
Internal control measured adopted by the purchase department

Page 34
In fixing contracts for purchase, private variation clauses are also included in the
terms and conditions of purchase. All purchase orders formed are pre-numbered and strict
control is exercised over unused forms. All materials, suppliers are received inspected,
counted and measured, in the receiving section of purchase department.
MATERIALS PURCHASED
• 100 % cotton yarn of different specifications
• Sizing chemicals
• Loom spares
• Electrical equipment and accessories
• Packing materials
YARN
Before purchasing the yarn, the quality parameters are checked and getting
assurance from yarn suppliers such as count, strength, twist, imperfection level, CV % of
the count, CV % of the strength of the yarn. For checking or measuring the above
parameters, various equipments are available in the laboratory. The company purchasing
a quality yarn that is auto cone, auto spliced, electronically zero cleaned yarn for making
100 % dying standard quality fabric for export garments
GREIGE FABRIC
The buyers have their own standards for quality and the company has always
satisfied the requirements of the buyers. Even though the company followed a stated
quality policy a 4 Point System, from the Textile Distributors Associations, Inc USA and
American Textile Manufacturers Institute, Inc Newyork. The penalty or demerit points
are calculated according to the length of the defects as follows

Page 35
Length of the defect in the fabric in either length or width
Demerit points
Up to 3 1
Over 3 up to 6 2
Over 6 up to 9 3
Over 9 4
Remarks:-
• No one yarn is to be penalized by more than 4 points
• All holes “ 2 or more broken ends “ will be penalized with 4 points
• Any running defects more than 4 continuous yarn will cause the roll
METHODS OF GRADING
• First quality
Usually fabrics are graded “first” if the demerit points do not exceeds the
limits but the acceptance tolerance has to be confirmed to be the buyer. A piece is
grade first if the total penalty point does not exceed the total yardage of piece

Page 36
• Second quality
A piece is graded “second” if the total penalty points exceed the total yardage of
the piece
In woven fabrics, maximum 40 points per 100 square yards calculated as

follows
Demerit points recorded x 100 x 36
= Points / 100 square yards
Yardage of piece x width of fabric
PENALITIES FOR IMPERFECTION
Warp defects Filling defects

10 to 36 inches 10 points Full width 10 points
5 to 10 inches 10 points 5 inches to ½ width 10 points
1 to 5 inches 10 points 1 to 5 inches 10 points
Up to 1 10 points Up to 1 inch 10 points
FACTORS CONSIDERING WHILE SELECTING SUPPLIERS
• Manufacturing capacity
• Reliability of the suppliers
• Financial condition of the suppliers
• Management of the supply firm
• Price quoted
• Quality for which price quoted is applicable

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• Terms of payment
• Terms of delivery
• Specifications to which the products are manufactured
STRUCTURE OF PURCHASE DEPARTMENT
Managing Director
General Manager
Purchase Manager
Purchase Officer Purchase Officer
Office Assistant Purchase Officer

Page 38
PURCHASE PROCEDURE
1) Purchase Indent
Indenter raises materials requisition note to the stores department. If the

material demanded by the production department is not available in the stores, the
stores department issues a purchase requisition note or purchase indent to the
purchase department.
2) Enquiry
Purchase department sends enquiries to the approved vendors on the receipt of

purchase indent. The vendors will send quotations.
3) Receiving Quotations
After receiving quotations, these are checked by the manager of purchase and finance
department prepares a comparative statement and is sent to the indenter.
4) Preparation of comparative statement
Quotations are tabulated and the purchase department sends enquiries to the approved
vendors on the receipt of purchase indent. The vendors will send quotations.
5) Approval
It is then verified and approved by the finance department.
6) Issuing Purchase Order
File is returned to the purchase department and order is placed to the recommended party
(vendors).
7) Receiving and inspecting of materials
8) Checking and Passing of bills for payments

Page 39
Before fixing the contracts for purchase, price variation clauses are
included in the terms and conditions for purchase.

Page 40
PURCHASE PROCEDURE
Production Planning
(1)
Purchase Requisition (2)
Purchase
gcgcgfgf
Purchase (4) Department Inspection Report
(3) (11)
Invoice
Store (10)
Suppliers (5) Account

department
(12)
Material (9)
Payment (13)
Material (6) Receiving Section (7) Inspection (8)

Page 41
PRODUCTION DEPARTMENT
Production is the process by which raw materials and other inputs are converted
in to outputs. Among all functional areas of management, production is considered to be
crucial in any organization like Kitex Ltd. In Kitex Ltd, mainly the production of greige
clothes takes place under the production department. The production manager is known
as Weaving Master.
FUNCTIONS OF PRODUCTION MANAGER
The main function of production manager is as follows:-
• To produce good quality fabrics in accordance with the requirements and

maintain high productivity standards
• Raw materials, industrial scheduling and co-ordination with purchase department
• Prescribing required quality control measure and implementing the same
• Arranging dispatch of fabrics, process as per the requirements of sales department
• Arranging recruitment through personnel and administrative department and

arranging training for required personnel
• Implementing perceptive maintenance style for equipments and machines

installed
FUNCTIONS OF PRODUCTION DEPARTMENT
The following are the main functions of production department.
• Design of product
• Design of production system
• Production planning and control

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• Layout of plant
• Selection of location
• Selection of plant and equipment
• Research and development
STRUCTURE OF PRODUCTION DEPARTMENT
Director, chairman and managing

director
General Manager
Manager Manager
Shift in charge Preparatory in Electrical

charge engineer
Supervisor Maintenance super

wiser
Jobber Helper
Weaver

Page 43
PRODUCTION CAPACITY UTILISATION AND MODERNISATION
The production department or factory has installed capacity of 383 power looms.
100 % capacity is utilized for production; in addition to the power looms the company
has installed 22 modern looms. It is called Sulzer Looms.
It is imported from Switzerland. The advantage of Sulzer Looms are high aped
and more production than power Looms. It is fully automated and high quality of goods
produced and manpower is less. Width of the cloth produced by modern looms are more
than power looms
Modern Sulzer Looms are operated by qualified and highly experienced

personnel. They are hired from other textile mills and paid well. Other workers are
trained to operate the modern looms under the experienced worker
Ordinary power looms required two persons per loom. Two modern looms require
one person. That means 505 of labour expense can be saved by modern looms. The
ordinary looms are also in the process of automation and modernization. 75 % of
modernization work is completed.
RAW MATERIALS USED FOR PRODUCTION

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100 % cotton yarn of different specification for different variety of greige cloth
from the major raw materials used in the production. The other raw materials are sizing
chemicals, starch adhesives. All these form of direct materials for production the other
indirect materials are different consumable stores, spares, cleaning chemicals.
The company never faced any raw material shortage. This is due to efficient
supply chain management, scientific estimation of raw material requirements and timely
procurement of raw materials. The purchase department plays active role in the effective
and timely procurement of raw materials. The total average consumption of 100 % yarn /
month
PRODUCTION PROGRAM
The process of textile industry is broadly divided in to two:-
• Spinning
• Weaving
In spinning, the yarns of various counts are manufactured. Count is the measure of fines
of the yarn. The process of manufacturing the pure cotton greige cloth from this cotton
yarn is called weaving.
In Kitex Ltd, the weaving of cotton greige cloth is the major process. The basic
output of this unit is 100 % cotton greige cloth, which is the raw material of most of the
cotton textile industries. About 85% 0f the total sales of these units are from the sales of
lungies, mull, bed sheets, and dhoties prepared from this cotton greige cloth
PRODUCTION PROCESS
There is a lot of process should be given to cotton yarn before it undergoes the
process weaving and whole department is known weaving preparatory

Page 45
It is the heart of weaving mill in the preparatory department the yarn undergoes the
process namely
• Warping
• Sizing
• Beam draw in
• Pirn winding
• Weaving
• Folding
• Recounting
• Grading
• Bailing
1. Warping
The yarn from spinning mills gets in the form of ones, copies etc… The warping
process consist in winding of a known number of warp threads of a definite length
parallel to each other on warping beam or weavers beam from the cones according to the
number of ends from particular quality there a limit for the number of ends to be taken in
a warping beam. It is known as creel capacity of warping machine. In Kitex Limited,
warping machine is made from Amrithalakshmi Machines Works, Mumbai. Its real
capacity is 564. Before taking a new quality in warping, we have to know about the
construction details of fabrics quality at least the total number of warp ends in the
particular quality. The speed of warping machine might be variable according to the
count of the yarn depending up on the kind of stock yarn and processing technique.
Warping may be done by the following three methods:

Page 46
• Beam warping
• Section warping
• Section beam warping
2.Sizing (to weave well and size well)
It is the process of strengthening the yarn wound on beam (warp). In this

process, the warp is passed through sized chemicals, which are mainly starch and other
adhesives. This process makes the yarn more rigid and this prevents from breaking while
weaving. The purpose of sizing is to ensure processing of warp in looms with minimum
breakings.
3.Beam Draw in
The warp from sized beam is first drawn through dropped wires, healds and
cycloths and then read dents according to the design to weave (plain/ twill, drill, stain,
weave etc…). these drawn beams are gaited or knotted in the loom for weaving. Trained
and experienced beam drawers do this work manually
4. Pirn winding
It is the process of winding gain on pirns for perception of weft yarn for
weaving. This yarn need not require sizing most often weft pirns for use in automatic
shuttle loom( power loom) for using looms equipped with a weft feeler, the weft pirns are
wound with a bottom bunch. Due to weft yarn winding the parameters of the pirns are
changed, the yarn quality improved to the estimation of dust, fluff and spinning faulbs.

Page 47
After winding, the yarn has more uniform and balanced structure. There are two types of
winding machines in this company.
-Automatic pirn winding machines
-Circular pirn winding machines
5.Weaving
The method or process of interacting two yarns so that they cross each other at
right angles to produce fabrics. The warp threads length wise fabrics and filling threads
(weft and picks) run front side to side. The weaving looms may be classed in to two
groups that is looms are intermitted fabric formation and looms for continuous fabric
formation
The woven fabric cut down from the loom is again unwounded and checked the
quality by supervision of trained checkers and re checkers before folding and bailing. The
checking inspection is as per American 4 Point System.
6.Folding
After classified the fabrics is folding by machine (1 meter pinning) and

counting the meter length and marked.
7.Recounting
The meter length is again recounted and assured the fabric and sealed and gone
for bailing
8.Grading / Sorting

Page 48
In the quality department, the following operations are carried out
-Sorting or grading of greige fabrics
-Checking all technical conditions stipulated for fabrics from fluff, thread ends
-Knots and tags putting a speed mark with a pen on the ends of the fabric piece
indicating the fabric style, measure and grade
9.Bailing
The graded or sorted fabrics packed in bailed condition under the supervision
on the basis of quality. The standard packing in one ball contains 1000 meters. For
bailing, the company has a bailing press which is in good working condition
Production is undertaken on the basis of orders received for greige cloth.

Since the company is having regular orders, there is a continuous production throughout
the year. About 85 % of the greige cloth produced is selling as such to parties. The
remaining portion of the greige clothes produced is converted in to lungies, dhoties, bed
sheets and mulls. These are selling to the ultimate consumers through a dealer network of
more than 1600 in numbers spreads all over Kerala and Tamil Nadu. The companies
processing work is doing by various textile dying and printing units in Erode, Tirupur and
Ahmadabad. The conversion process includes bleaching, dyeing, resizing, printing etc…
After the work is done, and different varieties of goods are recovered back quality
checked, packed and marketed by the company.
Safety is of greater importance in any industrial undertaking. The company

has established safety measures as provided in the Factories Act, 1948. The company
regularly conducts safety awareness programs and training classes for its plant workers
and supervisors. The production units have several safety mechanisms like fire fighting
equipments, alarming systems, first aid facilities etc… The company has its own
ambulance service to face any emergency. As a result of the strict safety measures

Page 49
adopted, the company has never come across any major accidents or breakdowns. The
production unit is properly ventilated and has sufficient exhaust fan and good working
conditions.
POLLUTION CONTROL
The company doesn’t have any pollutant products or bye products. The only
pollutant may be cotton particles that may get spread in the loom shed. To prevent this,
the factory is having sufficient humidifier to help the cotton particles settle on the ground.
In addition to this, the factory and premises are cleaned on a regular basis.
The sound of weaving mills is also causes pollution. The company provides sound
deafening materials to the workers to protect their ear drums.
PRODUCTION FLOW CHART
Yarn
Warping Pirn Winding

Page 50
1
Despatch
Checking
st Piece
Beam
Knotting
Sizing
Draw in UnPacking
Folding
Winding Greige
Recounting
Weaving
Grading
Cutting
Cloth
QUALITY CONTROL DEPARTMENT
It involves those activities which assure that quality creation is performed in

such manner that the result in product will perform its intended function. The quality
control system ensures economical production of products of uniform quality which is
acceptable to the customer.

Page 51
QUALITY POLICY
The company is committed to manufacture and deliver quality greige fabrics and
processed fabrics as per the customer specification, effectively in a professional and
environmental friendly manner, on time and the right cost with at most customer
satisfaction to become a world class organization through continual improvement
BENEFITS OF QUALITY CONTROL
1. Minimum scrap or work due to reduced number of defectives
2. Reduced cost of labour and materials as a result of reduced effectiveness
3. Uniform quality and reliability of product help in increased sales turn over
4. Reduced inspection and reduced inspection cost
5. Increase quality consciousness among employees
6. Higher operation efficiency
7. Better utilization of resources
8. Better customer satisfaction
TOTAL QUALITY MANAGEMENT (TQM)
In face of increasing compensation and increasing level of expectations of

customer’s, it is essential for an organization the quality in an effective way.
Total Quality Management (TQM) journey started at ANNA Group on 6th June 2005.It is
a long journey towards success. Quality means 100% quality in attitude, speech, people,
work, discipline, surroundings, product etc.
• VISION & MISSION
• ISO – 9001

Page 52
• STRUCTURED COMMUNICATION
• CUTOMER SATISFACTION
• TRAINING
• EMPLOYEE WELFARE
• SOCIETY WELFARE
• 5 S (good house keeping)
• POLICY & STRATEGY
• POLICY DEPARTMENT
• TEI ( Total Employee Involvement)
• PROCESS IMPROVEMENT
• SUGGESTIONS, SMALL GROUP ACTIVITY, KAIZEN
5s technique for good House Keeping is apart of the TQM. It is a

Japanese method. It helps to:
1) Improve productivity
2) Save time
3) Solve space constraints
4) Improve morale of the employees
The company get this certification by successfully implementing following 8 key

elements
• Ethics
• Trust

Page 53
• Team work
• Recognition
• Leadership
• Communication
5S OF HOUSE KEEPING
SEIRI - sorting
SEITON - systemizing
SEISO - shining
SEIKETSU - standardizing
SHITSUKE - self discipline
Quality Objectives
• Increase the production by 60 % from the level by adding essential machinery,

manpower and solving space constraints.
• Reduce the present project product rejecting by 50%.
• Reduce the specific fuel and electricity consumption.
• Reduce the customer complaints by 50 % improving the quality of the products or

services.
• Increase product range by introducing new inner garments
• Reduce the rejection by 10%.
INSPECTION

Page 54
From time to time, the person in charge of inspection conducting proper inspection
works. The following are the types of inspection.
1. Pattern of floor inspection
It is a system of inspection in which the inspector is required to move

about the manufacturing shapes inspecting parts at the work station where they
are produced.
2. Centralized inspection
In centralized inspection, several inspectors and their equipments are

grouped together in a particular area where the inspection takes place. All parts
are sending to the centralized inspection area after certain operations are carried
out in their sequence of operations.
3. Sampling inspection
It is justified when lot size is very high. The sampling method and
sampling size are important in case of sampling inspection.
4. Statistical Quality Control (SQC)
It is the application of statistical techniques to accept or reject products

already produced to control the process and there for product quality while the
part is being made.

Page 55
QUALITY CONTROL DEPARTMENT STRUCTURE
General Manager
Quality control
Manager
Quality Quality Quality

inspector inspector inspector
(Raw (Grev. (Finished
Fabrics)
First Piece Checker

Inspector
Assistant Assistant
Inspecor Inspecor
(Yarn) (spare)

Page 56
FINANCE AND ACCOUNTS DEPARTMENT
Finance is the life blood of business. Finance department consists of all the
managerial activities of raising funds and effective utilization. Finance department lies in
decision making area of investment, finance and dividend. Recruitment and promotion in
production are the activities of H.R Department. But it requires the payment of wages,
salaries and other benefits; these are done by finance department. Finance manager is the
head of finance in Kitex. He decides when and where to acquire funds to meet firms
investment needs. He should determine the proposition of equity debt. The finance
department should strive for obtaining the optimum capital structure for the organization.
FUNCTIONS OF FINANCE DEPARTMENT
1. Recording day to day business transaction – accounting
2. Preparation of various statements regarding stock, receivables etc…which

are to be submitted to various authorities like bankers, insurers etc…
3. Planning and controlling of the expenses or funds for production
4. Approving and making payments to different parties or creditors or

suppliers
5. Receiving payments from customers or dealers in specific time
6. Raising short term loan or credit from bank and other financial institutions
7. Preparation of sales budget or revenue budgets and expenditure budgets on

a quarterly basis

Page 57
8. Preparation and maintenance of costing records
9. Preparation of fund flow and cash flow statements every month
10. Timely preparation and filling of financial reports and records
11. Preparing and filling of quarterly and financial income tax returns
12. Preparation and implementation of cost reduction and cost control

programs
In addition to the above mentioned works, the following reports prepared by

the finance department
• Annual reports containing past performance and current financial figures
• Profit and loss account
• Balance sheet
• Fund flow statement
• Cash flow statement
• Cost sheet
• Cost variance report
• Bank reconciliation statement
• Comparative statements
• Budget reports etc…
Functional areas of financial department in KITEX
a) Determine financial needs

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b) Determining sources of funds
c) Financial analysis
d) Optimal capital structure
e) Cost volume profit analysis
f) Profit planning and evaluation
g) Capital budgeting
AUDIT OF ACCOUNTS
There are two types of audit
• Internal audit
• Statutory audit
STRUCTURE OF FINANCE AND ACCOUNTS DEPARTMENT
Chairman &
Managing Director
General Manager
Manager (Finance) Manager

(Accounts)
Kristu JayantiAssistant
College of Management
Manager
Page 59
Executive Cashier Executive Executive
(Bank) ( Data Entry) (Tax)
Assistant Manager
Executiv
e
(Central
Exise)
MARKETING DEPARTMENT
Marketing is the activity through which a company is able to generate the revenue for
the functioning of the organization. Kitex Ltd. has got a very good marketing department
controlled by efficient and dynamic marketing manager. Marketing manager reports to
General Manager and Managing Director. Marketing department is divided in to three
such as Marketing (greige fabric), Marketing (finished fabric / bags) and Advertising and
Sales Promotion. Under each section, Assistant Managers, Marketing Executives, Sales
Executives and Sales are there to assist him
The company markets its processed products like lungies, dhoties, bed sheets and
mulls etc… mainly through dealers. Almost all Kitex products are available at the dealer

Page 60
shops. The products are transported to the dealers by deliver vans. Sales Executives take
orders of different items from the dealers once in a month
The company is having 1000’s dealers spread all over Kerala. In greige market,
garment manufactures all 54rrffover India use various textile sorts manufactured by the
company. The company is selling their greige fabrics as such to various garment
exporters to Mumbai, Bangalore, Delhi, Chennai, Calcutta, Ahmadabad etc… 75 % of
the sale is done through authorized agents on commission basis and balance is through
Direct Marketing. The garments manufactured by the group under the brand name Kitex
are accepted all over the world.
Marketing manager is the one who decides the marketing strategies for every major
decision, which effects marketing. But while making some strategic and important
decisions, approval of the Managing Director is required
After collecting the orders, Marketing Managers forward their order to Production
Department. Marketing Manager and Production Manager sits together and decides the
production plan
MARKETING POLICY
This company has a strategic marketing policy. The company mainly targets its
customers and promotional activities are based on the above aspects. The company
doesn’t entertain any middle man. They deal directly with their dealers. The company is
following a hierarchical channel of distribution.
Company
Dealers
Consumers

Page 61
Marketing function
Kitex has a dealers network of more than 2500 dealers spread all over Kerala.
The sales of customer goods are concentrated on Kerala, Tamilnadu, and Karnataka. In
addition the company has direct outlets in Kerala and Tamilnadu. Dealership is allotted
only after assessing the credit worthiness, efficiency, and the products are delivered
through the van of the company either at the dealers goes down or at the dealer’s show
room. The company is selling their greige fabrics as such to various garment exporters to
Mumbai, Bangalore, Delhi, Chennai, Calcutta etc. 75 % of the sales is done through
authorized agents on commission basis and balance is through direct marketing. The
garments manufactured by the group under the brand name KITEX are accepted all over
the world.
Marketing strategies
The marketing department is one of the efficient and effective departments in kitex. This
department is always vigilant about its environment and very conscious about the market
potential, major competitor’s strategies, weaknesses etc. maintaining the efficiency and
effectiveness the top management appointed a General Manager for marketing
department. The present GM (marketing) is an experienced management professional.
The major competitors are:
MCR
Janson
Angel
KKB
UBS
Ramraj

Page 62
In the case of all major companies, the margin is very high when they sell their products
to dealers. However, in the case of kitex Ltd the margin is comparatively low. The major
problems of competitors products are poor quality, poor colour dyeing etc. compared to
other products, most customers choose kitex brand because of its high quality despite of
it’s a bit high pricing.
Kitex products achieved the maximum market share in the period if festivals like Onam,
Christmas, Ramzan and Vishu. In normal case, profit margins of the products are 15% to
20%.In the case of technical competence kitex introduced new automatic waving suzior
looms, which are imported from Switzerland. The only competitor having this type of
technology is Jnason. The quality , usage and brand image of kitex products in the market
is very high.
Market segmentation
Marketing consist of buyers of different in one or more aspects. They may differ in their
wants, purchasing power and geographical location, buying attitudes and buying
practices. Any one of the variables can be used to segment a market. The market
segmentation procedure of Kitex mainly focuses on survey.
The marketing manager conducts the survey process. The staff of R&D department is
responsible for it. It includes informal interview, with focus group of consumers to gain
insight in to their motivation, attitude and behavior using their findings, the researcher
prepares a formal questionnaire which is administered to sample of customer to collect
data on:
Attributes and the important rating.
Brand awareness and brand rating.
Product usage pattern.
Demographic, psychographic and media graphic details of respondents.
CO-ORDINATION OF MARKETING ACTIVITIES

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All Sales Executives are directed to report to the Assistant Managers (sales) every
day. The Assistant Manager and the Marketing Manager are in constant touch with all
Sales Executives who are in the field. All Sales Executives are expected to submit the
Daily Sales Report (DSR) on all Mondays. On all Mondays there is a meeting of all
personnel in Marketing Department preceded over by the General Manager. In this
meeting all the activities and achievements of the departments are discussed, new plans
and strategies to increase sales are formulated and other issues connected with marketing
are discussed.
SHOW ROOMS
The company has show room sales in addition to sales to its authorized dealers
and franchisees. There are about 20 show rooms spreaded all over the major towns in
kerala.
CUSTOMERS
The companies customers are average and above average income earners.
Agriculturalists constitute a large portion of the customers

Page 64
PRICING STRATEGIES
• Prestige pricing
• Penetration pricing
• Price skimming
• Price lining
• Dual pricing
CHANNELS OF DISTRIBUTION
Distribution of consumer goods
Producer Consumer
Producer Retailer
Consumer
Producer Whole sale Retailer Consumer
Distribution of industrial goods
Producer Industrial customers
Producer Agent Industrial customers
PRICE MIX
Price is one of the important elements of marketing mix which has bearing as a company
and its corporate. A well formulated pricing policy provides guidelines to the marketing
manager to enroll appropriate pricing decision. The company follows skim pricing. The
company’s products are premium priced.
Kitex Ltd follows stabilized pricing policy. The company has maintained stable price for
a long period. Price of the product depends upon the price of the yarn. The reputation of

Page 65
the firm has helped to maintain growth in demand and hence requires lesser investment in
advertisement and promotion.
Place mix
The unit of kitex ltd is located in Kizhakkambalam, Aluva. The company uses their own
distribution channel for supply. The orders were taken by the agents and according to the
order supply will be done on the time suggested by the dealer. The company also sell
through their own factory outlets.
Promotion mix
Advertisement
The company mainly uses advertisement to promote its products. The basic function of
advertisement is to influence and motivate people to buy products. Various advertisement
agencies are called up and given brief idea about what to advertise and the agencies
prepare a pre-demonstration. After submitting the copy of the same to the company the
advertisement manager, marketing manager, general manager marketing and general
manager direct analyze there and select the best among them and entrust the agencies for
drawing up and covering out with their advertisement plan. Then comes the media
selection. The kitex normally chooses the following media:
TV
Video
Closed Circuit
Print Media
Club and Exhibition
Ad Agency

Page 66
Page 67
MARKETING SYSTEM
PRODUCTIO
N
DEALERS SHOWROO
M
CUSTOMER
S

Page 68
Sales Executive Sales Executive
MARKETING DEPARTMENT - STRUCTURE
Chairman & Managing

Director
General Manager
Manager
Manager Manager (Processed
(Advertisement &
Fabrics)
Sales Promotion)
Assistant Assistant Manager Assistant Manager

Manager
Marketing Marketing Executive Media Art

Executive
Sales Executive Sales Executive

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PERSONNEL AND ADMINISTRATION DEPARTMENT
Now days, HR is considered as one of the important asset of an organization. Behind

every success company their need a great people making recruitment and retention.
Companies must find new ways to engage the knowledge, experience talents of the
employees to find the hidden values in organization and leverage that value to achieve
strategic goods.
Kitex Ltd has a good HR Department and it maintains good relations with the employees.
This helped the company to achieve tremendous growth. All the employees’ related
activities are managed by this department.
The company employees over 800 workers and does not have any trade union problems.
The workers and management sit across the table and negotiate their demands and rights.
The company has an efficient administrative department which carried out the several
functions.
FUNCTIONS
The main function or role of personnel manager and Administration manager
1. Advisory Role: Industrial psychology and Sociology.

2. Operative and Service role.
3. Conciliators Role.
4. Specialist advisory Role.
a. Formulation of HRD function and suggesting the HRD needs of the
organization.
b. To find out ways and means of implementation of HRD Function.
c. Monitoring the HRD activities of the organization.
Role of Personnel Manager
1. To create necessary infrastructure for HR development activities.

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2. To laise with HR manager in identifying areas for HR development.
3. To arrange proper placement to trained employees.
4. To activate association and employees to take part in HR development activities
which are beneficial to both employee and management.
5. To monitor utilization and effectiveness of HR development training.
CRITERIA FOR EVALUATION OF MANAGERIAL LEVEL AND

SUPERWISORY LEVEL
• Conceptual skills - Innovation, creativity
• Decision making skills - Analyse problem solving
• HR skills - Motivation, communication, built team spirit
• Organizing skills - Organizing on work and other work
The Activities Normally Associated with This Department Are:
Human Resource Planning
Human resource planning is understood as the process of forecasting an

organization future demand for, and supply, of the right type of people in the right
number. In Kitex Ltd, The concerned department is always updating the list of people
(after all preliminary formalities).
Recruitment
Recruitment is a process of searching for and obtaining applicants for jobs from
among whom the right candidate can be selected. Recruitment process is done after the
job analysis and job design which specifies the taste and duties of job and qualification
expected from the respective job holders.

Page 71
In Kitex Ltd, the personnel and administration department have a clear cut
recruitment planning. For this they give advertisement in news paper and other medias.
After collecting all application, department sorts these application and call up the right
candidate for the interview. This process comprises of 5 interrelated stages. They are:
 Planning
 Strategy Development
 Searching
 Screening
 Evaluation and control
In Kitex Ltd, internal recruitment also takes place. This includes present
employees, employee referrals, formal employees and former applicants.
For the recruitment of office staff and managerial personnel, external sources like
advertisement in news papers, employees weekly etc are used. Other sources are
advertisement in company website, employee references and resumes of the candidates
which the company passes. While selecting the weaver trainees and helpers, qualification
along with sufficient experience in the industry is also required. They can directly appear
for interview. Some times selection order is on the basis of the recommendation from the
known person. For skilled jobs like fitter, electrician, instrument technician, jobber, etc
information is passed through advertisement. For this, experience in respective field is
good advantage.
Interview and selection
The selection is made through direct interview with references of application.

There is no specializing interview board for the company. Those who have applied for
skilled posts will have to appear for skilled tests. By recommendations and proper
reference also employees were selected.
Selection procedure

Page 72
A person before being appointed to any levels of management a thorough analysis
of post is to be done. Through print media, various vacancies are informed to prospective
candidates.

Page 73
Training and Development
Employees are given proper training and development after they have been
recruited, selected and induced. The company gives training to develop and increase
skills for performing a specific job for each trainee. The company also assures education
through companies own community college to increase general knowledge and to
understand total environment.
Performance Appraisal
Yearly evaluation of performance is done for the employees. The evaluation

criteria for the managerial and supervisory levels are:
1. Conceptual skills ability

2. Decision making skills ability
3. HR skills ability
4. Organizational skills ability
5. personal characteristics
6. Job ability
7. Integrity and honesty.
Employee remuneration
Remuneration insisted by the Government of India and Government of Kerala

includes
• Wages and salaries
• Incentives
The elements of companies employee reward is as BP + HRA + DA + Children

education allowance

Page 74
Bonus
Based on previous year’s profit, 8.33 % - 20 % is given as bonus every year.

Gratuity is paid to employees who have completed 5 years of service
Statutory Rules for Employees
EPF, ESI, Medi-claim insurance and maternity benefit also provided for
employees
Leave Rules
Earned leave is calculated at one leave per 20 days and it will be less than 15 days
per year. In addition to casual leave, 16 annual holidays
Shifts
The company is undertaking production on job order basis. The production

department works in 3 shifts
Ambulance and Bus facilities
Company has its own ambulance for emergency use for both workers and public
medical facility in the organization is also good
Drinking water facilities
Water coolers are installed in the company where ever necessary for the
employees. This company is very cautious about the health of their employees who
faithfully work for their company. Employees strictly agreed that drinking water provided
by the organization is very good
Employee Welfare Measures

Page 75
In India labour welfare measures can be divided in to statutory welfare measures
and non-statutory or voluntary welfare measures.
a. Statutory Welfare Measures
I. Accident Benefit
If the employee, who is covered under the Employee State Insurance Scheme
(ESI), during the works, suffered with an accident he will be paid as per ESI scheme. If
the employee is not covered under ESI, the company will meet all expenses and grant
him special leave in case of any accident. A group accident policy is also taken by the
company by which all the employees will be benefited.
II. Annual Bonds

The company pays annual bonds to its employees based on the company’s
performance in the previous year. 8.33% to20% of the profit is given as bonus every year.
III. Canteen
The company has separate canteen for male and female employees. For drinking
water, coolers are also installed in the company wherever necessary.
IV. Gratuity
Kitex Ltd maintains a gratuity scheme for its employees who have completed 5
years of experience including training period.
V. Provident Fund
The company contributes 12.5% in the employee P.F scheme.
b. Voluntary Welfare Measures
i. Attendance Allowance
ii. Uniform Allowance
iii. Children’s education allowance
iv. Free tea and coffee for office staff

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v. Funeral expenses on the death of family members of the employees
vi. Saving schemes for employees
vii. Stands as guarantee for the employees to buy vehicles and house holder on hire
purchase
viii. Leave- Earned leave for 15days is granted to employees. Maternity leave of
12weeks is granted to the female employees
ix. Free accommodation is granted to female employees
x. Night shift allowances and OT allowance
xi. One day tour program is conducted once in every 2 years
xii. Health and Safety measures.
Hostel
In Kitex Ltd, organization provides separate hostel facilities for the ladies and
gents. It includes canteen, accommodation, and entertainment facility. For the purpose of
administration of ladies hostel, organization has appointed a hostel warden and two
assistant warden and hostel staff. In every weekend the P&A manager or personnel
officer visits and check the facilities and function of the hostel. Also the department
conducts performance appraisal and annual day celebration for the employees.
Security Department
For the security and discipline of Kitex Ltd, the organization provides a security
department under the P & A Department. This includes a security officer and staff. The
main function of the security officer is to check the baggage and carriers coming into the
organization and the products delivered from the packing section. The security
department marks in the register the quantity of the product, place, time etc.
Trade Unionism
There are companies which are non- unionized. Kitex Ltd is such a company. In
Kerala we can see a lot of trade unions and problems created by them. In this case this is

Page 77
great privilege for the company as a union free company. This is maintained in Kitex
through good employee relation.
Industrial Relation
Industrial relation is concerned with the relationship between management and

workers. In kitex Ltd and all other Anna group of companies the management is very
conscious about maintaining good industrial relation between management and workers
and the role of regulatory mechanism helps in resolving any industrial dispute.
Promotion
Promotional activities contribute to the employee’s satisfaction and motivation. If

mishandled it leads to discontentment, frustration among employees and culminates in a
high rate of labour turn over. In Kitex Ltd within the limitation the personnel department,
it lays down a sound promotional policy and ensures its implementation.
Transfer
Transfer involves a change in the job (accompanied by the change in the place of
the job) of an employee without change in responsibilities or remuneration
HRD SEVICES
HRD activity is undertakes in an integrated manner. It is one of the several organizational

process evolved to cope with the changing environment and to maintain the organization
at its best. The focus is on the overall development of a personality rather control. Their
responsibility starts right from recruiting the right person at right place at the right time
till the retirement. It also includes training and development, provision for good working
conditions up to retirement plans.
HRD department of the company is based on three aspects;

Page 78
1. Competency building
This is usually done by three ways like, improving the knowledge of employees and
creating the right attitude in the mind of them. For this they will be given training and
development programmes.
2. Culture building
It is having a great importance, as right culture will create employee satisfaction. Every
employee of KITEX LIMITED loves to work in the organization because of good g
culture prevailing in the organization. Culture mainly indicates the good attitude towards
employees and vice versa.
3. Motivation building
Enhancing the motivation of employees and thus enabling the organization to achieve
its goals is another inevitable function of this department. The employees are being
motivated by providing various monetary benefits and also morale boost like promotion
etc. Industrial relations are yet another major area coming under HRD department. And
also good relationships are maintained within the organization.
Payment of wages and salaries
1. Time rate system
2. Piece rate system
The employees other than the office and plant workers come under the piece rate
system. 80 % of the workers are under the system in which the payment is made
according to the quality produced on monthly basis. Salary is paid along with payment
slip which contains the details of the pay. A copy of the pay slip is signed by the
employee. When he recollects the salary, it will be filled on this department
Standing Orders

Page 79
According to the Industrial Employment (Standing Orders) Act, 1946, the
company has a proper standing order to make explicit conditions of work and
employment and also to ensure uniformity of the same for all workers. Also specifies the
duties and responsibilities of employers and workers
Fringe benefits
Five techniques for good house keeping. They are as follows
1. Sorting
• Segregate required, usable, reworkable and absolute items
• Dispose off un wanted items
2. Systemizing
• Use labels, colours, codes for easy identification
• Use index for files, records, drawings etc…to facilitate
3. Shining
• Inspect and clean the supply lines, godowns, scrap yards and gardens
• Identify the root cause of loud noise vibration heat build up in equipment
and take medical action
4. Standardizing
• Develop standards
• Establish checking procedures
• Care visual controls
5. Self disciplines

Page 80
• Develop action plan for maintain the set standards
• Conduct self audit
6. Compensation benefits
7. Group insurance

Page 81
STRUCTURE OF PERSONNEL & ADMINISTRATION DEPARTMENT
General
Manager
Manager Manager(Adm)
(Personnel
)
Securi
Welfare Front Time Sten ty
Officer Office Officer ogra Chief
Executive pher
Security
Office Office Asset Guards
Asst
Constructio
n Workers
Asst Hostel Canteen

Canteen Drivers
Manage Warden Supervisor
r Supervis
(Gents)
(Trainin or
Asst.
(Ladies)
Office Warden Asst. Supervisor
Asst Asst. Supervisor
Cook Helper
Cook Helpe
r

Page 82
STORES DEPARTMENT
Stores Department headed by Stores Manager. He is assisted by four

persons to in general shift and one each in other shift. In addition to above personnel,
there is a trainee on the stores. The Store Manager is reporting to the General Manager.
The total number of personnel in the Store is six Storage as well items of raw materials
including the sizing materials, yarns of different specifications, spare parts, electrical
items, lubricants, tools, office stationeries, packing materials etc.. are the responsibility of
the Stores Department.
The functioning of the Stores Department is controlled by Production

Manager. Material storage is planned by the Store Manager with the help of Production
Manager. Material usage is planned by the Store Manager with the help of Purchase and
Production Department. Yarn and packing materials are stored in the Production
Department godown due to lack of sufficient space in the store and to facilitate easy
handling of the items. Yarn materials are shared on the practice department from
godown.
Functions of store manager
• Prepares purchase requisition according to the needs of materials.
• Ensures the sufficient quantity of stock that there may be uninterrupted flow of
production.
• Ensures the quantity and quality of materials received in the store.
• Ensures the materials ordered to be reached in correct time.

Page 83
FLOWCHART OF STORES DEPARTMENT
General Manager
Store Manager
Office Office Office Office

Assistant Assistant Assistant Assistant
Recording of Stock
Perpetual stock records are kept for raw materials, spares, work in progress and
finished goods. These records are periodically reconciled with accounting records. This is
a periodical reporting of storage of excess. If differences are there, they are investigated
and necessary adjustments are made in the final accounting records and store ledger
accounts maintained in the stores. The store department is fully computerized. A special
software package is designed and installed for inventory management in the stores. All
the receipts and issues are recorded in the computer ABC analysis of inventory is done on
regular basis of physical stock check once in every month by the store department and
internal auditors
PROCEDURE FOR ISSUE OF RAW MATERIALS

Page 84
When particular item of raw material/spare parts is required for production, the
supervisor of the concerned section of the production department issued a Material
Requisition Note to the store department. On the receipt of the note or material indent,
the store manager check whether the item demanded is stored in the stores. If the required
item is stored in the store, it is issued to concerned department and the acknowledgement
for the same is obtained and filed in the stores.
If the particular item is not available with the stores or the same has reached there
ordering level, the stores department informs the purchase department and issues
purchase requisition.
STORE KEEPING
The quantity, quality and other specifications of the item issued are recorded in
the store ledger control account prepared and maintained by the stores, issue and usage of
cotton yarn and packing materials are recorded in stores ledger control account even
though they are not stored in the stores.
The stores department is fully computerized. A special software package is

designed and installed for inventory management in the stores. All the issues and receipts
are recorded in the computer. ABC analysis of inventory is done on regular basis;
physical stock check is done once in every month by the store department and internal
auditors. This is in addition to the quarterly stock taking by statutory auditors. The stock
verification is done independent of the storekeeper and stores manager.
Special care is given to materials to free them from deteriorating in quality due to
rust, fungal attack etc with the help of eco friendly chemicals. All stocks of raw materials
and spare parts are stored in assigned areas only. Access to these areas is restricted. A
record is maintained for the insurance policies are duly compiled with. Perpetual stock
records are kept for races materials, stores, spares, work-in-progress and finished goods.
These records are periodically reconciled with accounting records.
Material Control System

Page 85
The company has a material control system which ensures that right quantity of
material is available in to right place with right amount of investment. Two level of
material control exists in the company, quality control and financial control. The
production manager and store manager are primarily interested in quantity control
because it is their responsibility to see that there is no stock out problem.
Features of Material Control System
 Continuous availability of all types of materials in the factory.

 No excessive investment in stock materials.
 While purchasing materials, it is seen that it is purchased at reasonable low
price by the store department.
 Information about availability of materials is continuously made available by
the store manager.
 There is proper co-operation and co-ordination among departments.
 As a part of material control system there exists an internal check on material
so as to avoid misappropriate of store items.
Inventory Control Analysis
In Kite the major technique used in controlling the inventories is ABC analysis.
Also VED and EOQ technique, Turn over ratio is calculated… It is done regularly. All
the stocks are kept in assigned areas and the access to these areas are strictly restricted. It
is designed in such a manner that production is not interrupted in any way.

Page 86
OPERATION CHART OF STORES DEPARTMENT
Production Control
Stock
Stock Order
Reservation
Store
Selecti
Stores on
Accoun
ts
Work
Selectio
Order
n
Material Receiving
report
Material
Stock Delivery
Report Stores
Receivi
Kristu Jayanti CollegeStores
of Management ng
Page 87 Issuing Section
Section
EXIM DEPARTMENT
FUNCTIONS OF EXIM DEPARTMENT
EXPORT
• Finalization of expense contract
• Co-ordination between departments all matters concerned with expenses
• Issue of packing instructions for export to concerned departments
• Make arrangement for inspection of goods
IMPORT
• Contract finalization
• Determination of the period
• Negotiation of the ocean freight with various and finalize shipping lines to
be used
• Arrange insurance coverage for the goods

Page 88
• Preparation of documents for imports
ORGANIZATION’S CONTRIBUTION TO SOCIETY
ENVIRONMENTAL POLICY
o Effective utilization of resources to reduce waste.
o Abide by environmental laws and regulations.
o Continual improvements of environmental performance.
o Establish awareness among employees and business

associates.
GENERAL
As a part of the organizations contribution towards the society, the Kitex Ltd provides:

Page 89
1. An ambulance service is provided to the common people. Those who need the
help of this facility any one can call at any time.
2. A medical claim facility is provided to all BPL families of kizhakkambalam
Panchayat up to 50000.
3. The company has strict pollution controlling measures.
4. Scoobee day bags are provided to kinder garden.
5. Financial help for the marriage of BPL families
SWOT ANALYSIS
The basic objectives of swot Analysis is to provide a frame work to reflect on

the ability to overcome barriers and to avail of opportunities emerging in the changing
environment, the diagnosis of strength and weakness can be fruitfully on if the
environment factors and market conditions are considered always with the internal
capabilities. SWOT analysis is important tool to find strength, weakness, opportunities
and threats. These factors reveal the internal and external factors which affects the
company.

Page 90
Strength, weakness, opportunities and threats are the elements or key factors that
influence the survival and development of any organization. The followings are the
SWOT analysis of Kitex Ltd.
Strength
1. Largest manufacturer of textile products in Kerala
2. Pioneers in their segment as a brand
3. Effective distribution channel
4. Products are benchmark for other company
5. Better employee-employer relationship
6. No trade union
7. ISO certification
8. Highest market share for lungies.
Weakness
1. Lack of modern weaving machines and quality checking machines
2. Untrained employees.
3. Huge variations in the incentives with change in season
4. The organization does not have any ERP in place.
5. Non utilization of full capacity.
6. Less usage of modern ways of transaction
7. Market Share of Dhotis and School bags on a lower side.
Opportunities

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1. India with a large cotton cultivation has a great scope in textile market
2. Growing market demand
3. Increase opportunities in export market due to globalization
4. Availability of land for expansion
5. Expansion to rural areas.
Threats
1. Sales of some products depend up on seasons
2. Presence of reputed competitors in the market
3. Kitex faces a great threat from China in the textile market
4. Implementation of technology
5. Efficiency is low with the use of old machineries
6. Medium market coverage
7. The time taken to change with customers
8. This generation moving towards tracks, paijamas and bermudas

Page 92
Findings
I am able to find out areas of strength, opportunities, weakness and threats of

company. It also helps me to know more about the industry with the new scope and
trends. It also helps me to familiarize with various policies adopted by company kitex ltd
for their success. This company has a good market in both inside and outside the country.
Their customer service is an important one. Kitex Ltd is more concentrating the quality of
their products. This practice is the success behind their triumph.
To day’s life, people are more concentrating quality and price. Most of the
customer’s belonging to middle class family. Majority of the people living in our country
are from middle income group. In my understanding, my major findings are
Kitex textile products have great demand in Kerala
• The Kitex customers have better brand loyalty
• Kitex lungies have little competition
• Kitex is more familiar in the middle aged people
• MCR is the nearest competitor for Kitex dhoties in the market.
• Kitex ltd provides good facilities for their employees.
• There is no trade union exist in the organisation because of the good relationship
between employees and management.
• Majority of the workers are women.
• Can venture into more and more textile products as the distribution channel is
strong

Page 93
• The unavailability of local work force
• The factory is situated at an ideal place
• The dealer-factory interaction is strong
Suggestions
• Provide a risk free and modern methods of money transaction
• Give sufficient training to the employees
• Increase the promotional budget in the form of scratch & win , Buy one Get one
in the Dhoti & inner wear segment to increase the market share.
• Promote quality circles
• Provide more employee empowerment
• Expand the distribution to rural areas also
• Complete the computerization process

Page 94
• Introduce more modern looms
CONCLUSION
The study was conducted at Kitex Ltd, Kizhakkambalam, Alwaye. The project work
titled ‘organizational study’ was an attempt to study about the organizational structure
and the department functions and to make some recommendations and suggestions for the
improvement and development and smooth functioning of the organization. The data with
regarded to the study collected from the Kitex helps to understand the process of
production of textiles. Each department in Kitex was analyzed by me and I came to know
that various processes are controlled and monitored under skilled supervision and
hardworking workers.
The study has given information about the manufacturing process, different
product, organizational structure of the company, departmental functions and gives a

Page 95
good knowledge about the market position of the company. The cooperation and
interaction extended by the employees and management of Kitex have made it possible
for the depth organizational study which would be used to the research in the future.
REFERANCE MATERIAL
• KITEX Company manuals
Marketing
Human resource
Finance
•Magazines
Textile India
Textile review
Books referred
• Production and operation management –K. Aswathappa& K. Shridara bhat,

Himalaya publishing house, 2007, page-1-14,36-46
• Principles of Marketing – Philip Kotler & Gary Amstrong 12th edition 2008, page
182-332

Page 96
Visited sites
www.annaaluminium.com
www.google.com
www.textileindustry .com
www.kitexltd.net

Page 97

Charls O.S

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INTRODUCTION

Organization is a social unit which is deliberately constructed and reconstructed to seek

Kristu Jayanti College of Management

• To get touch with the industrial and organizational environment.

• To find out various elements in manufacturing process.

SCOPE OF THE STUDY

Kristu Jayanti College of Management

ACHIEVEMENTS OF THE STUDY

The training in Kitex helped me to acquire practical knowledge through personal

1. The type of business performed by the company and its nature.

LIMITATIONS OF THE STUDY

1. Detailed study could not be performed due to time constrains

Kristu Jayanti College of Management

It is collected through the discussion with managers, various department

1. Internet: Annaaluminium.com, Google.com

Kristu Jayanti College of Management

HISTORY OF TEXTILE INDUSTRY

Kristu Jayanti College of Management

CURRENT POSITION OF TEXTILE INDUSTRY IN INDIA

The production of fabric registered a growth of 2.7% during the year

Kristu Jayanti College of Management

VISION INDIA 2010 FOR TEXTILES;

• Textile economy to growth to $ 85 billion by 2010.

• Creation of 12 million new jobs in Textile sector.

• To increase Indias share in world trade to 6% by 2010.

• Achieve export value of $ 40 billion by 2010.

INDIAS MAJOR COMPETITORS IN THE WORLD

To understand India’s position among other textile producing the industry

PROBLEMS FACED BY THE TEXTILE INDUSTRY IN INDIA

Sickness is widespread in the cotton textile industry. After the engineering

Kristu Jayanti College of Management

The plant, machinery and technology employed by a number of units are

Government Regulations like the obligation to produced controlled cloth are

Textile Industry in Kerala

Kristu Jayanti College of Management

The cotton textiles industries are concentrated in district of Thrissur and

Kristu Jayanti College of Management

Kristu Jayanti College of Management

ANNA ALUMINIUM COMPANY

Anna Aluminium was started in 1968 at Kizhakkambalam as a small company of

Kristu Jayanti College of Management

Kristu Jayanti College of Management

FUTURE EXPANSION PLAN

Kristu Jayanti College of Management

Kristu Jayanti College of Management

• Spice House Certificate.

Kristu Jayanti College of Management

It is a Readymade Apparels type of company. This unit is manufacturing and

KITEX COMMUNITY COLLEGE

Kristu Jayanti College of Management

Recently Anna group has ventured in to a number of areas. These include

ELLYS HERBAL EXTRACTIONS

Kristu Jayanti College of Management

Name : Kitex ltd

Registered office/ factory : Kizhakkambalam

Nature of incorporation : private limited company

Nature of business : Manufacturing of cotton textiles

Nature of product : Consumer product, Industrial product

Chairman : Mr: M. C. Jacob

Director : Mr: Boby M Jacob, Mrs: Mini Boby Jacob

Banker : Federal Bank, SBI

Auditor : Varma $ Varma