B.

MARKETING STRATEGY

Marketing strategy is an organizations strategy that combines all of its

marketing goals into one comprehensive plan. A good marketing strategy should be
drawn from market research and should focus on the right product mix in order to
achieve the maximum profit potential and sustain the business.
The marketing strategy is the foundation of a marketing plan. After set-
ting the goals, marketing plan should be developed. This is an explanation of what
specific actions will be taken over time to achieve the objectives. Plans can be ex-
tended to cover many years, with sub-plans for each year. Strategic planning begins
with a scan of the business environment, both internal and external. This includes
understanding the business constraints, to enable the firm to react to unforeseen de-
velopments while trying to keep focused on a specific pathway of which a longer time
frame is preferred.

Strategies often specify how to adjust the marketing mix: Product, Pric-
ing, Place and Promotion. Firms can use tools such as Marketing Mix Modelling to
help them decide how to allocate scarce resources for different media, as well as
how to allocate funds across the portfolio of brands. In addition, firms can conduct
analyses of performance, customer analysis, competitor analysis and target market
analysis.
A key aspect of marketing strategy is often to keep marketing con-
sistent with a companys overarching mission statement. Marketing strategy should
not be confused with a marketing objective or mission. A goal may be to become a
market leader in a specific niche, while a mission may be to serve customers with
honour and dignity. A marketing strategy should describe how a firm will achieve its
goals, in a way that is consistent with the mission.
C. PLACE
Channel of Distribution
Place refers to the distribution or methods and location use for products or services
to be easily accessible to the target customers. The researchers will use the direct
selling of its services to easily disseminate service information to selected clients.
With the use of the internet, the researchers are to put its own website to cordially be
available to potential clients.
Through direct selling of services, the company is expected to attain a wider range of
users among its prospective clients because of the help of the internet. Aside from
this, the location of the main office is made reachable for clients inquiries and other
concerns regarding the services, from selected parts of Metro Manila.

D. PROMOTION
Promotion Strategy
The company will benefit more in making use of available resources to campaign for
its service. Promotion will be a tool for the proponents to cater the needs of
prospective clients. By spreading what the service is all about, the company will
attain attention from its target users and will eventually put its name in the core of
each businesses.

Advertising through different social media such as Facebook and LinkedIn will be
one of its promotional tools. Another is by creating videos and uploading it on
YouTube and making use of tarpaulins, flyers or leaflets and posters. Through
proper planning of promotional strategy, the proponents will be able to top-out its
strategies and is expected to create a position in its chosen industry.

Particulars Quantity Unit Cost Total Cost

Social Media
(Facebook,
LinkedIn, Youtube)
Posters
Flyers or leaflets
Tarpaulin
Total
VI. SWOT ANALYSIS

To understand the business environment of the company, the researchers will have
to analyse both the general environment and the industry and competitive
environment. The SWOT Analysis is a basic straightforward model in environmental
scanning which helps the company in identifying the four key elements: strengths,
weaknesses, opportunities and threats. The analysis of the four elements will provide
the company to build on its strengths while trying to improve its weaknesses, so as
to take advantage of the opportunities while protecting the company from the threats.

(IN TABLE FORM)

Strengths:
Accessible to clients