7 Eleven:

1. Agoncillo
2. Bustillos
3. Dela Fuente
4. Delos Santos
5. Leon Guinto
6. Philippine Christian University
7. University of the Philippines

Circle K

8. Espana

Mini Stop:

9. Padre Noval

Lawson:

10. Gastambide
11. Padre Noval

Puregold Jr.

12. Bustillos

NOTE:

1. Legend:
a. CR managers/Staff
b. R interviewee
2. Naka-ITALIC ang ENGLISH VERSION nakapaloob sa (parenthesis)

Ganito format : (EXAMPLE!!!)

 7 ELEVEN- AGONCILLO

Sa, dito kasi samin, aware naman kami kasi nakikita naman namin sa mga product. Nakikita
naman namin sa mga resibo

Were aware somehow because we can see it in our product. We can see it in our receipts also.

Pangalawa po kuya. Pag yung naimplement nap o yung dagdag na tax, ano po kaya sa tingin nyo
po yung magiging reaksyon nun sa benta nyo kuya?

Sa sales namin, sa sales namin maganda yun kaso nga lang malaki rin yung tax na abbayaran
naming so para saminmahirap din, parang yung may dagdag gastos, ganun. Syempre, pati kami
madadamay din, sa sahod mga ganun.

In terms of our sales, it will be good as it will increase the price however in our part it will be a
burden because the taxes that we will pay will increase also. With that happening, we, the
managers and employees, will also be affected in terms of our salaries.

Kuya sa inventory po ba, pag magrereplenish or bibili ng mga abgong inventories,ano po yun,
tataas po ba yung bibilhin nyo or bababa po sya because of the tax?

Tataas sya

It will increase

Mas tataas po yung bibilhin nyo kahit may tax na?

ganun padin naman eh, kahit namna mawalan sya, kahit tumaas yung tax, same level lang din
naman ang pag order namin. Kasi dito kasi samin bawal syang mag out of stock eh, as long na
ano, kailangan maorderan sya.

It will still be the same. Even though theres an increase in tax or decrease, our inventory order
will be the same level. We are mandated that products should always have a stock. With or
without stock we still need to order that product.

Ano po yung pwede nyong strategy pantapat dun sa additional tax? Anong actions nyo, anong
gagawin nyo?
Ano lang, promo, kadalasan naman ginagawa namain para maano yung tax, angpopromo kami,
tulad sa ganto namin, sa bigbite naming. Pag bumili ka ng bigbite naming tapos kasama ang 22oz
na Gulp, tas mayroon kang free na Cheetos, makukuha mo lang sya ng 45pesos, tsaka itong sa
siopao kunwari 42, ito 42 sya, pag kasama sya ng citrus, save ka ng 5pesos, 49 na lang sya.
We give promos mostly to counter the effects of tax. We do promos, for example in our Bigbite,
if you purchase Bigbite with a 22-ounce gulp, you will get free Cheetos for just 45 pesos.
Another one is in our Siopao, when you buy it with our Seetrus you get to save 5 pesos.

Ano pong epekto nun sa consumers nyo kuya pag nag additional tax?

Minsan naman kasi mga consumer hindi naman nila nararamadaman, hindi rin nila nakikita na
ano, minsan kasi, kadalasan ang consumer hindi na tinitignan yung resibo. Basta pag ano, bili na
lang sila. Hindi na nila tinitignan yung resibo. Diretso na tapon yung resibo.

Consumers dont really feel the increase in tax because normally then just buy what they want to
eat and just throwing away their receipts.

So kuya aahhm, favor ahh, payag po ba kayo dito sa proposed tax po or hindi po?

para samin hindi eh. Kasi ang maapektuhan dyan ang mga empleyado, salary kasi naming yan
eh, bale kung tutuusin, 7 eleven hindi lang yan kumikita ng 100 isang buwan eh. Maraming
branch ang 7 eleven, so kikita yan ng sa isang buwan ng ano, sabihin na nating isang milyon
isang buwan, ano pa lang yun, ahh limang store pa lang yun, eh sa buong pilipinas, ilang ang
store ng 7 eleven , almost 2000+, so malaki rin. Hindi rin nila mararamdaman masyado, kami
ang maaano dun, mga empleyado.

For us, no because it will be the employees that will be affected specifically our salaries. 7/11
doesnt earn 100 per month. 7/11 has many branches, considering that 7/11 might earn more than
1 million in just a month for 5 branches. Philippines has so many 7/11 stores, almost 2000+. So
customers dont really feel it but it is us that will feel the increase.

7 ELEVEN BUSTILLOS

R: Good morning po, ahmm yun nga po yung sinasabi naming na additional tax po sa junk food.

Ano pong maaring pong maging epekto sa inyo sir as a whole.

MR: dito kasi sa amin, ___sinasabi__ ay masyadong mataas, eh wala naman akming maggawa

kasi sumusunod lang kami sa standard, eh yun lang yung pinapaliwaang naming maayos para

kung ano man yung maano nila, sumusunod din kami sa mga sinasabi nila.

R: Sir ano po ngayon po kasi, diba po, dadagadagan po ulit kasi nila, ano po kayang magging

epekto po in terms ng sa sales nyo po?

MR: Ahhh bale talaga sa amin, ahmm medyo malaki yung impact, dati kasi nagbebenta kami ng

100k___ ngayon 40, medyo tumaas kasi lahat kaya malaki ang impact. Dati kasi medyo mababa

pa, ngayon medyo, lalo na yan, tataas pa, sobra siguro, baka wala nang bibili, pero syempre

titignan pa natin.

R : Sir kung sakali pong naimplement po yun na tumaas po yung tax, sa inventory nyo po ba sir,

sa quantities nyo po, meron po bang possibilities na, same po ba or mawala?

MR: Minsan kasi, dito sa stall namin, marami talagang _1:31nawawala_, pero sa tax kasi

minsan, pag tumataas yung _1:36_value_, minsan tinatanggal, kung hindi kaya talaga, kumbaga

actually si __1:43office___ namin yung magbabato kung ano yung magiging stock namin or

kung sino yung mas __1:48tax__ samin or kung mas mababa, ___para ung lang ang ibbenta

nmin___1:52_____un lang iccarry ng mga tao_.

R : Sir sa inyo po sir as a manager dito sa branch na ito, ano pong magiging action niyo po if

ever na maimplement po yung additional tax?

 MR : Siguro, gagawa na lang kami, kasi sa 7 eleven, kasi minsan marami kaming display

display. Siguro kung sino yung pinakamataas na sa amin, siguro bibigyan na lang ng, kagaya ng

mga ganyang promo, minsan kasi mga manager ang gumagawa niyan. kumbaga meron kaming

case study rin or yun yung tawag namin sa mga promo, case study. Lahat kaming manager,

gagawa ng case study. Kumbaga kasi nga minsan sa customer, or sa ano, tayo, maeengganyo sila

para yung tax na mataas, bumababa. Kanya kanya kaming pagalingan, kanya kanya kaming

kumbaga creative ganun. Kumbaga yung mga case study, sa manager lang din Or minsan diba,

sa 7eleven, may promo kami, sa aming store manager, kagaya minsan extra rice . Kung minsan,

kung kayang ideliver clerk kaya sa ibang 7/11 ung iba walang extra rice kami mayron

3:44 onwards

Kumbaga kami muna na store ang gagawa, kung maganda ___3:49issubmit sa ___ head office.

Sir if ever po sir, idadagdag nyo yung isang junk food dyan, parang ganun?

Oo, kumbaga, breakfast combo ganun, choice __nila4:02__ or magleless, or magdidiscount, or

magdadagdag ka. Kunwari, bumili ka ng Nescafe, magdadagdag ka ng __bread4:10__, may

discount yun. Kasi minsan kasi pag mataas yung price hindi nabibili. Dun kami magiging

_loss_4:20__.

4:26 onwards

Ay sir ano, favour po ba kayo dun sa additional tax po nay un?

 Medyo hindi

Hindi po?

Hindi talaga kasi ang hirap na ng buhay. Ang hirap na ng buhay lalo pang pinapahirap.

__4:38__. Oo galing akong mahirap. Wala naman tayong magagawa dba.

Susunod na lang po kayo sir?

Sumunod na lang tayo __ standard. Kasi kaming lahat, 7eleven franchise man o ___4:51___,

kailangan naming sumunod sa standard. Medyo syempre may mga pasaway talaga.

7 ELEVEN - DELOS SANTOS

Sir sir ano po, aware po ba kayo dun sa proposal additional tax ngayon sir?

aware naman ako

Im somehow aware.

Aware po kayo sir.. sir ano po uhm interms po sa, sa ano po ninyo sir sa sales, ay sa effects po
pala ng additional tax sir, sa sales po ba, ano po ang maaaring epekto ?

sa tax, Malaki ba ang tax?

Will the tax increase?

Uhm by 12% po naging 15%

tumaas pala siya

I see.

Yes sir, prosposed pa lang naman siya sir.

siguro syempre sa sales namen ung, lalo na ang taas ng tax nila, tax neto, syempre kahit gano
kalaki ang benta, medyo malulugi , syempre ang laki ng tax, tapos ang store pa namen mahina

Sir top source po ba ng income niyo ang junk food?

oo

Yes

Ah okay po sir

fastfood talaga ung nagpapalakas ng store, lalot puro student

Fastfood really is our bestseller, especially we are serving mostly students.

Sir in terms po sa inventory, if ever lang po na tumaas po siya, na napasa po ung proposed, ano
po ang maaariing maging epekto nito sa inventory niyo po?

kung tataas?

If it will increase?

Opo sir

tax lalo

Yes sir, in terms lang po sa inventory, if ever po ba na same

hindi, same supply pa rin siya, pero mas baba yung sales namen

No, Our supply will still be the same however our sales will decrease.

Ah okay sir

Pero syempre tataas pa din ung binebenta namen parang ganun, nakadepende pa rin nman
Ah okay sir

syempre nakadepende pa rin sa amin

Pano po, same pa rin po ba kung ilan ung no. of items po sir

same pa rin, khit tumaas nman ung tax, same pa rin pero tataas pa rin ung prices

It will still be the same, regardless of the increases in tax. Though the prices will increase

Sir pano po ung gano karami ung labas ng inventory at pagpasok

ano, ganun pa rin, same pa rin

Still the same.

Sir pano po ung maaari niyong actions or response sa additional tax po, sinabi niyo nga po na
ung sales nga po ganun pa rin, kse may pagkakataon na gumamit ng, kse ung nga sir
mababawasan na.

kse sa amin nanggagaling yan sa head office, so kame lng sumusunod kme kung ano ung
magiging notice sa amin, pero kung sa akin, syempre gagawa kme ng promotions, or initiatives.

Actions or responses come from the head office and we just follow what is given to us by the
management but we will give promotions.

Sir ano in favor po ba kau?

hndi,kse sobrang magbabawas sya ng net income, lalo na kme 24 hrs kme, tapos malaki na ung
tax lalaki pa lalo, diba,hndi ako favor, para sa akin lang naman, pero iba pa rin ung sa head office
namen. Ung lng maam?

No, because it will decrease our net income. We are serving 24/7 then the tax that they are
currently imposing is high then theyre still going to increase it. It will become a burdened to us
more.

thank you sir

welcome goodluck.
 7 ELEVEN - LEON GUINTO

Ano po yung thoughts niyo if dun po sa said proposal if payag po kayo sa proposal ng current
administration na dagdaggan po yung tax sa junk foods.

Kasi actually yung ganun naman ano eh sa customer din ipinipasa yung pagbabayad ng tax

Actually, the additional tax will be shifted to the customers and that would be inclusive in the
price if the said proposal will be implemented.

So in favor po kayo or not sa additional tax

Pag dating sa management syempre hindi ok dahil mababawasan yung customer eh kahit sabihin
mo sa customer yun mapapasa pero syempre baka ang customer magtataka kung bakit nag taas
yung price.

In the viewpoint of the management, definitely not in favor because it will reduce the number of
customers. Even if the additional tax will be shifted to the customers, the customers will be
curious as to why did the price increase.

Makaka apekto po ba yung number ng supply niyo sa inventory or ganun pa din po

Hindi naman

No.

Sa yung sa sales sure na po ba kayo na bababa

Parang sa sigarilyo din yun eh dati mataas tapos biglang bumaba talaga yung sales

Just like the cigarettes, the demand before was high but when the sin tax was implemented the
sales really decreased.

So sir interms po ng sales baba pero yung sa inventory po hindi same level pa din.

oo.

Yes, our inventory will still be the same regardless of the implementation of the said proposal.
 7 ELEVEN - PHILIPPINE CHRISTIAN UNIVERSITY

Tungkol lang sa tax sir ng junk food

ay hindi pa ako aware dun eh

Im not aware of the additional tax on junk food.

kuya ang susunod po naming tanong, ano po kaya magiging epekto nito sa benta nyo po?

alin?

yung additional tax.

ahhhhm, siguro sa benta, ano lang yan, magdedecline lang ng konti.

Well in our sales, it will decrease a little bit.

magdedecline ng konti?

OO
Yes

then ano parin yan eh, kung gusto naman ng customer bumile, balewala lang.
parang sa alak lang yan diba? Nag implement sila ng tax sa alak, yung mga sintax. Ang
nangyari, yun parin yung ano ng alak, yung benta. Mas tumaas pa.
If the customer really wants that products, he/she will disregard the increase just to get satisfied.
For example, in the liquor, they implemented sin tax on liquor, instead of decrease in sale and
consumption it increased our revenue.

Sa inventory nyo po kaya, ahm. Bibili parin ba kayo ng same quantity pag ano, pag tumaas na
yung tax?

Ganun parin yun. Hindi naman magbabago yun.

It will still be the same. The quantity of the orders that we make is constant regardless of
increase in tax.

Ahhhm, dun po sa ano, pag nagtaas na po yung junk food, ano po kayang actions yung gagawin
nyo para still na mabenta parin yung junk food? Pantapat sa tax.

Di ko na alam sa ano eh, marketing. Sa mga ano naming kung pano gagawin nila.
Marketing does the strategies and actions to make the products still saleable after the
implementation of the said proposal.

Ah marketing na po sya?

Marketing na bahala dyan dahil sila naman nakikipagusap sa mga supplier dyan.
Marketing will be the one that will coordinate with the suppliers.

Last nalang po is, favor po ba kayo dito sa additional tax na ito? Sa junk foods na ipapataw po?

Kung sa sarili kong opinion, yung para sa akin, ang opinion ko pangsarili, pabor naman ako
kung maganda naman yung mapupuntahan ng tax eh. Pero kung sa trabaho, may effect rin sa
ano, may effect rin kahit papano sa paninda.

Personal opinion, Im in favour if the tax will be used for a good purpose but if in the workplace,
it does have effect somehow on the products.

7 ELEVEN - UNIVERSITY OF THE PHILIPPINES- MANILA

Aware po ba kayo sa proposal ng current administration regarding po sa pag add ng tax sa junk
foods.

Sa ngayon di paako aware kasi siguro bihira lang ako manuod ng news, so ngayon ko lang
nalaman na may ganto pala . Saming mga retailer, ah maganda na tataas yung price ng mga junk
foods pero sa mga consumer syempre konti nalang bibili ng mga junk foods.
I am not aware because I rarely watched news. This is new to me. For us, retailers, it would be
great because the price would increase but for consumers there would be a decrease in purchase.

Ano po kayang magiging epekto nun sa sales niyo po

Depende kasi kung tataas naman yung price eh di konti nalang din yung bibili pero kung ganun
pa din yung trend nung bibili mas ok kasi mas tataas sales namin.

Depends if the price will increase then there would be decrease in consumption but if the trend is
still the same then it would give us more income.

Pero kung kayo po pag matatax na po yun, maapektuhan po ba yung pagbagbili niyo sa supplier
or kunware po ngayon sa supply niyo kung mag tataas , dadami po ba yung pagbili niyong
inventory or walang magbabago

Wala naman magbabago kasi depende yun sa sales trend ng tindahan kunware sa isang araw
ganto naubos

There would be change because it will still depend on the sales trend and identify what products
are needed to be replenished.

Kayo po kunware as a manager ano po kaya yung technique na pang laban niyo kung mag tatax
syempre may possibility po na na di na nga bibili yung consumers mag tataas po ba kayo ng
presyo.

Kasi dito ganito sa 7/11 may mga ginagawa kaming initiatives kung paano namin mabentada
yung mga paninda namin halimbawa hina-highlight ganun namin depende din sa nagagawa ng
promo mga ganun nag aalok ng promo

Here in 7/11 we do initiatives on how we will sell our products like we highlight products and it
also depends on what our main office gives us for our promos.

Pero sir ano po yung sa tingin niyong magiging reaction ng mga consumer niyo

Ah syempre sa mga consumers parang mag rereklamo sila syempre if masyadong mataas yung
price ng junk food pero sa mga mahilig sa junk foods ok ako para sakanila para ma lessen yung
consumption

Consumers will complain if the price goes high but for me, it is okay to help reduce consumption
of junk food especially for junk food lovers.

kayo po sir as a manager sang ayon po ba kayo dun sa proposal ng current administration sa pag
aadd ng tax sa junk food parang kagaya po sa mga sigarilyo nag add sila, so ngayon ina eye po
nila mag add din sa junk foodson po ba kayo dun sainyo po sang ay
Kung ano kung consumer siguro di ako sang ayon pero kung sa health naman ng mga
consumers ok lang di ba ang junk foods hindi healthy sa katawanlalo na sa mga bata as a
manager ok uhm parang ok lang din.

If I were the consumer then I would disagree but if it is for the health of the consumers then
thats fine with me since junk foods are unhealthy for our body especially for kids but as a
manager, its still okay with me since it promotes good health.

CIRCLE K ESPANA, MANILA

So number one question po is, Are you aware of the proposal po of the current administration
about the additional tax po?

Sa junkfood?

In Junkfood?

Yes po, maam

Actually, hindi. Wala ako lagi sa bahay.

Actually no.

Pero maam what are your thoughts about it po?

If ever man? I-advance ko na.

Opo.

I think if magbebenefit naman yung Para saan ba yong additional na tax na yon?

If its going to be beneficial What is the purpose of the additional tax?

Kino-consider po kasi maam na ang junk food daw po is part of sin products po. So, they want
na i-decrease daw po yong consumption po ng mga tao po doon.

Increase Decrease.

Opo. Decrease po yong consumption, kaya po nila pinatawan ng tax po lalo.

Saan mapupunta yong additional increase non sa tax?

Where will the increase in the tax go?

Gagamitin daw po yong tax na macocollect po don is i-dodonate na daw po soar idadagdag po
sa budget po sa DOH po.

If mabebenefit naman yong mga less fortunate, why not? Pero kasi we consider tax kasi as
parang ano eh. Parang ano sa bansa natin, kailangan siya. Kung mapupunta naman siya in a good
cause, why not? Kasi people can afford ahmm ano nga di ba?

If the less fortunate will benefit from it, why not? But we consider tax in our country as a
necessity. If its going to be put in a good cause, why not? People really can afford products even
though they are a bit pricey.

Yes po.

They can afford Lays nga kahit gaano kamahal eh. Di ba?

They can afford Lays, even though it very pricey right?

Number 2 question po maam is, what would be the effect the proposed additional tax in terms
of your sales, Maam?

Sa sales probably kasi ang mga **** yan top one po ang savers snacks, mga snacks namin
dito. So definitely, kung halibawang on a regular Katulad nito, market namin ay students. So
baka, kung halimbawang di naman, iba ibang students. May mga can afford, mayrong hindi.
Probably affected yong mga hindi nakakaafford na customers natin, yong mga students. Pero
mayron naman kasi tayong mga alternative snacks na pwedeng mai-offer don so, hindi siya
parang makakahamper sa sales. At saka marami tayong options.

In our sales, junk foods are our top one for savers snacks. So definitely, for example, one of our
markets is students. There are different types of students, there are students that are can afford
and there are those that cannot. The customers that will be affected the proposal would be the
customers that cannot afford that much but still our store offers alternative snacks. So I think, it
would not hamper our sales.

In terms naman po sa inventory niyo po. Yong purchase niyo po kaya, mag-iincrease po ba or
mag-dedecrease or still same po?

Depende, we have to study muna kung ano yong past routine. Kung lets say kung humina ako
sa ganitong product, eh di i-tatry ko ton isang product na to baka mas can afford ito ng mga
(consumers). Kasi syempre, don naman magpupunta yong mga tao, sa mura eh pero hindi pa
rin ako magtatanggal ng mataas na presyo kung may tax may ta man doon sa particular snack na
yon. Kailangan as long as possible, may variety pa rin ako ng mura at mahal. Makakaapekto sa
sales pero hindi ako titigil na mag-supply or mag-stock ng ganong klaseng product pa rin.

Depends, we have to study our past routines. If one products consumption weakens, then we
would try other products and know maybe if it is more affordable by the consumers. Because
people tend to choose affordable products but we would not still exclude products that have high
prices. As long as possible, we try to offer a variety of products. It would affect our sales but we
would not stop in stocking of junk food.

Sa income naman kaya, Maam?

Possibly, maapektuhan din yong income kasi ang tax sa sales eh. So may-ari na bahala don

Possibly, our income will be affected. The owner handles this part.

Number 3 po is what would be your necessary actions po if the proposal will be implemented?

Oh, defeinitely may prce change tayo kasi mag-aadjust tayo sa price. Kung tataas yong tax,
medyo tataas tayo nang kaunti siguro mga ilang percent lang naman. Probably, consumer
friendly price pa rin naman.

There would be a price change. If the tax will increase, then there would be an increase in the
prices as well but not that material. But we would still try our best to have a consumer friendly
price in our products.

To promote your products para maconsume pa rin nga mga consumers po. Ano pa kaya yong
mga gagawin niyo?

Katulad niyan sa amin, marketing. Marketing strategies, exposure sa products. Katulad niyan
kami bago dito. Parang 10 branches pa lang sa Philippines. Yan, pinopormote namin yong food
service. As well as, hindi alam ng lahat ng tao na half convinent store kami, ganyan. So its just a
matter of maketing and proposal, ganyan. At saka palawakan ng networks, ika nga.

Our marketing will be the one to handle this. They are the know making our marketing
strategies, product exposure. Were still new to the Philippines, we only have 10 branches but we
promote our food service. We also promote that we are half convenient store because people
doesnt know that we are a convenient store as well. So its just a matter or marketing and
proposal. Lastly, widening of networks.

Number four, Maam. In your opinion po, what would be the reactions of the consumers po?

Definitely, may complains. I-anticipate na natin yang complains na yan. Pero eventually, hindi
lang naaman ako ang magtataas eh, di ba? Lahat naman. Katulad niyan, yong sigarilyo, ay sin
tax di ba? Wala rin naming effects na nangyari eh.
Definitely, there would complains and we anticipate that complaints. Eventually, we are not the
only one that will increase price right? All convenient stores would increase their price. Similar
to the cigarettes, they imposed sin tax on that product yet there are no effects that happened.

Pero will it affect their buying decisions po kaya? Yong consumers po sa price change.

Maapektuhan talaga sila. Maghahanap pa rin talaga ng mura yan. Dati ganito yong binibili
ko, ngayon iba na lang. Magtatry ng other option kaya babalik tayo sa question number 2 mo.
Kaya sa inventory, mag-sstock pa rin, magdidisplay pa rin kami kami ng variety. Regardless
mahal siya or mura

They would surely be affected. Consumers would find really affordable products. Due to price
change, consumers might choose other alternative that are more affordable. Just like in number
2, we would try other options. So in our inventory, we will display a variety of products
regardless if its cheap or pricey.

Last question po maam is are you in favor po of the proposal of additional tax on junk food
po?

If its beneficial sa mga tao na magbebenefit pa.

If its beneficial for the people and if the people will continue to benefit from it, yes

MINI STOP- DELA FUENTE

Linsey: alam nyo po ba yung proposed additional tax?

Manager: hindi pa ako naaupdate sa ganyan eh

Im still not aware of that update.

L: sa opinion nyo po, favor po ba kayo o hindi?

M:mukhang hindi ah

I think Im not favor of that.

L: so sa tingin nyo po if ever na anon a proposed na yon ano po kayang magiging epecto nun sa
ales nyo?

M: nako magkakaroon ng ano kung baga magaano sa .. syempre junkfoods sya data sana kasi
ano wala yung dagdag eh, kasi kun may additional tax syempre magmamahal yon diba so kung
ganon eh di na mabenta yon.
L: sa inventory po? Same supply parin po kaya?

M: HINDI NA, MAGBABAWAS NA KAMI.

Definitely not, we would decrease the number of inventory that we order.

L: ah, kunwari po as a retailers po kaya ano po kayang strategy ang gagawin nyo?

M: ah siguro mag popromo kami , buy one take one ganun. Kasi merong ano yan eh, merong
expiry date. So kung hahabulin yung duration nyan. So kung hindi mabeta, kailangan mong
magpromo. Bababa yung sales nung ano

Probably, we would give promo like buy one take one. Products have an expiry date, so if we
need to sell that before the expiry date and if its near to its expiry date, we really need to make a
promo for it but our sales would decrease.

L: ano po kaya yung reaction ng consumer

M: syempre magugulat, kasi junk food na eh tapos bigla pang magtatas. Kasi diba parang pangit.

Surely the consumers would be surprised because the products are junk foods yet theres still an
increase in its price.

L: any opinion lang po?

M: doon nalang sila magadd ng tax sa mga products na mabilis mabenta. Wag sa junkfood. Kasi
mura lang yan eh. Wala na. so dun nalang sila magadd ng products sa mebebentang bagay.

I think they should add tax on products that are more saleable instead of junk food. Junk food is
very affordable, so I think it should not be added tax.

MINISTOP- ESPANA

Sir, first question po namin is are you aware of the proposal of the current administration
regarding the additional tax on junk foods po?

Wala naman.

No

Sir, if ever po, what are your thoughts about it po? Sa additional tax po.

More income for the country.

Number two question po, what would be the effect of the proposed additional tax in terms of
your sales po?

Ahh. Wala naman. The same lang.

There would be no effect in our sales, it will still be the same.

In terms of your inventory, sir? Ganon pa rin po ba yong ipupurchase niyong (supply) po

Oo, same pa rin.

Yes, it will still be the same.

Sa income niyo po kaya sir, may effect po kaya siya. Magdedecrease po ba or mag-iincrease?

Syempre magdedecrease yon kasi higher taxes yon hindi ba?

Definitely it would decrease, higher taxes will reduce our income more.

Number three po is what would be the necessary actions po if the proposal will be implemented
po?

Wala. Wala naman. Yan ang law eh, di ba? Nothing.

Nothing. It is the law and it should be followed.

Hindi po ba kayo magpoprivide ng mga promo po for the customers po.

It depends on the ano eh. Franchise lang to eh, di ba? It depends on the main office, di ba?
Kung anong promo ang ibibigay nila sa amin eh.

It depends on the main branch of Ministop. This is a franchise only. The main office gives out
instructions on what promos to give and we just follow their order.

Sa tingin niyo po kaya sir. May effect po kaya yong proposal na yan sa mga buying decisions
po nung mga customers?

Na kung tumaas ang tax?

Opo.

Syempre, the people will spend less, di ba? Syempre mas mahal na eh. Mas mataas ang tax eh.
So the people will try to spend less.

People will spend less. People will try to spend less because the products are now higher.

Sir last question po is are you in favor po of the proposal of additional tax on junk food po?
No

Why po kaya sir?

When the tax is higher, the people will spend less hindi ba? So theyll cut down theyre buying
kasi tumaas ang presyo hindi ba?

When the tax is higher, the people will spend less. Theyll cut down their buying because of the
increase in price due to increase in tax.

LAWSON GASTAMBIDE

ahmm. Yung tungkol nga po dun sa proposed additional tax na, aahhh ano pong maaring maging
epekto nun sa sales nyo po if ever langpo?

parang, parang, diba na ano yung sigarilyo, yung mga cigarettes ganyan, syempre maam bababa
yung sale namin, example yung, example yung yosi naming ngayon, di na sya gaanong mabenta,
kasi syempre tinaasan yung ano nya eh, yung price nya, tapos kapag tinaasan yung mga
chichirya namin, syempre naman, yung mga maliliit na bata, hindi na sila makakabili kasi
syempre diba magkano lang yung, yung, tawag dun, yung ano nila, yung baon nila, syempre
hindi na sila makakapagipon, tapos samin, yung sales namin babagsak talaga sya, kasi more on
snacks kami. Ganun.

Of course, our sales will decrease. For example, our cigarettes arent that saleable compared
before because of the price increase due to sin tax. If theyre going to increase the price of the
junk food, children wouldnt be able to buy because their, their allowance wouldnt be sufficient
to buy and also to save money, and our sales would decrease totally because we are more on
selling snacks.

Yun po yung nagiging main source nyo po ng income?.

ahhm more on grocery

Ahhh more on grocery

Yung sa inventory nyo if ever maam, diba po ano ngayon maam yun po yung sinabi nyo baka
bumaba yung sales. There is possibility po na magkaroon po ng, sa inventory nyo po,
magdecrease or same po ba or increase po?
inventoryyyy?

Like yung mga chichirya nyo po maam. Yung consumption nyo po.

ano siguro, magdedecrease sya, kasi syempre hindi na sya masyadong ano, mabenta, andyan
lang sya.

Probably the consumption would decrease because it wouldnt be that saleable like before.

Possible na mag ano lang sya, mag, magretain lang sya.

Maam sa ano po maam, tawag dito, sa ngayon po ba maam yung ano po, sa current po ngayon
maam ah, yung sales nyo po ba ng junk food, okay po ba sya?

yes okay naman

Yes, its doing well

yung sa inventory po maam, mataas po ba binibili nyo or depende po kapag halimbawa by

month?

oo depende sa monthly

Yes, but it depends on the monthly sale of the product

ay monthly nyo po sya inaano po maam.

maam, kung sakali lang po na naipasa po yung proposed additional tax, ano kaya maam
maaaring nyo pong strategies or actions?

strategies? Ano. Siguro. Wala akong hahahhajhahahhahahah :D

kasi sa yosi namin, kasi bumagsak talaga sya tapos hindi na kami masyado nagcarry ng ibang
ano, ibang ___? Yung kinicarry na lang naming yung talagang ahmm mabili, yung talagang
ginagamit ng mga tao kasama yung mga Marlboro ganyan, pero yung mga ___, yung ibang
branded na ano, na yosi, hindi naming kinicarry.
Stategies? Hmmm. Probably. None haha because in our cigarettes, its sales went down totally
and when that happened we didnt replenish and bought much inventory for cigarettes and we
just carried those products that ahhmmm saleable. Products that are surely used by people such
as Marlboro, but those like Palmall, the foreign branded cigarettes, we didnt carry them.

Ahhh so parang ganun narin pos a junk food?

Oo, yung mabenta. Yung mas patok sa mga tao. Yun na lang siguro yung ano namin.
Yes, those that is very saleable. Those that is very popular to human taste. That would be the
product that we will be carrying.

Ah sige po. Maam may pagkakataon din po ba na ano, na matanggal po sya, ipull out nyo? If
ever lang po.

May posibilidad kasi syempre hindi na siya mabebenta. Hindi na namin ikicarry.
Theres a possibility because, of course, it wouldnt be saleable. We wouldnt carry that product.

Maam, yung sa ano po, yung sa proposed additional tax po, Agree po ba kayo?

Hindi.
No
Bakit po?

Mawawalan kami ng trabaho hahahhahahahahha (tumatawa sila eh :D)

We would lose our job. Hahaha

Ganun po ba?

Oo
Yes
Yun lang po maam, thank you so much po.

LAWSON- PADRE NOVAL

So sir na intro ko na po na may additional tax sa junk food

sa junk food.

Oo sir sa junk food, sir ano po ung puedeng niyo pong opinion? Sang ayon po ba kayo or hndi?

well sa akin naman naka depende sa cguro sa ipapatong n tax, depende sa magiging rate kung
ilang percent or depende nman sa produkto kung tatanggapin pa rin nila, wla n rin cguro silang
magagawa na kung ipapatong na yung tax, sa akin may effect talaga, may chance n mag increase
yung renta ni product para sa junk foods, sa manager sa supervisor alam ko rin naman ung
movement ng mga product dito especially sa junk food

It depends on the rate of the imposed tax rate and depends on the type of product. The retailers
cannot do anything. But for me, theres really an effect, theres a chance that there will be an
increase in the price of the products.

So in terms of sales niyo po, diba sabi niyo po kanina na depende naman po kse sa junk food
niyo, may epekto po ba overall?

ay hndi depende nman sa sinabi mo na junk food, so sa amin ung iba hndi naman cguro
makakaepekto

It depends also on the junk food, others would not be affected that much.

Ano pong product po sir ung ano po sa inyo ung ano po sa inyo para mas matass

uhm fastfood, freshfood, ung mga fried ayan self-serve, mga liquid, mga juices.

Fastfood, Freshfood, Fried foods, Liquids such as juices and waters

So sir pano po sir un nga po pag halimbawa po na un nga sabi niyo na nka depende po sa
kukuhan nio po ng mga manufacturers sa junk food po sir, kung tumaas po sila if ever lng po
sir,uhm babawasan niyo ba ung inventory niyo po?

naka depende ay hndi mag school monitoring pa rin kame,kumbaga tatry namen kung papatok
pa rin sya cguro after 1 or 2 months mag aaffect kung nag increase or nag decrease parang ung
kung stable pa rin ba ung sales.

It will also depend. We will conduct school monitoring to know if the product will be saleable
after 1 to 2 months of effectiveness if theres an increase or decrease or the sales is still stable.

So ibig sabihin po nun sir uhm itatry nio po muna ng 2 to 3 months

uh oo, depende pa rin sa operations namen , hndi naman ako siguro puede, mag same
operations na kame ang nagdedecide kme lang ung naghahandle dito sa store
Yes, it depends on our operations.

So un po muna ung magiging actions nio sir, tas sir what if po sir ung ma observe nio sa
consumers baka ma less ung pagbili or same or kaya un nga po same or less, sir ano po ung
puede maging actions?

sa pag?

Sa pag pagbili nila kunwari kumonti, un nga po after 2 to 3 months uhm nagdecrease po ung
sales nio, ano po ung puede niyong actions na maapply.

uhm ano sa try namen ung ibang, cguro pag ganun ung mangyayare pag nag decrease talaga
ung mga junk foods nayan ung sinasabi mong said items cguro ipupullout namen, palitan na lng
ng panibago, itatry namen, kse may merchandise naman kme na mamimili ng mga products bago
namen tatanggapin, si merchandise mismo namimili, pag aaralin pa nila un

If there would be a decrease in sales in junk foods or of those specified products, probably we
would pull them out then change then with other products. We have our merchandise team that
chooses the products before we accept and sell them. The merchandise team studies and chooses
what products would be saleable.

So sir for you sir uhm favor po ba kau dun sa additional tax po sa junk food?

well mas maganda kse mas makakaiwas ang mga kabataan, depende kung talagang junk food
lovers nga diba hndi mo mapipigilan wala taung magagawa, cguro sa akin okay lng okay lng

Its better if youth will avoid eating junk foods but if they are junk food lovers then theres
nothing we could do but for me the proposal is okay.

Thank you sir

PUREGOLD JUNIOR- BUSTILLOS

Jansen: What would be the effect of the proposed additional tax in terms of your sales?

Stores Operations Manager: aba syemp.ano ba course nyo?

J: internal auditing po

S: ah internal auditing so ginagawa nyo talaga yung pag audit. So kapag tumaas yung tax,
tendency din tataas lahat. Halimbawa, kapag tumaas yung tax, Tataas yung cost mo, kasi lahat
may tax eh. So syempre bababa yung sales pero it depends padin sa paninda. Like for example if
the product is talagang ah .. need ng tao, kapag tummas yan ng konti,talagang bibilhin parin yan.
Pero kung hindi naman kung ganun ka sellable tapos tataxan mo ng mataas,tendency lalong
bababa. For example pancit canton diba naabutan nyo yung mliit na pancit canton, hindi naman
sya related dun sa tax,pero, nung nagtaas sila ng gramage tendency tataas yung cost, tatas pati
yung suggested retail price, yung tao nung una hindi nila tanggap kasi mababa nung una, mga 6-
7 pesos tapos nagging 10, so nagkaroon ng difference Pero dahil kilala ng tao at masarap ang
pansit canton,it turns out,bumenta din sya pagdating ng dulo. Parang nung una lang medyo
mahina, tapos biglang humataw ulit kasi nga wala naman na silang magagawa kasi gusto nila ng
pansit canton,wala na ung dati, eto na yung bago, tatangkilikin parin. So nagets mo? Ganun din
yung illustration pag nangyayari sa tax.

When the tax increase, tendency all will also increase, for example, your cost will increase. Your
sales will decrease but it would still depend on what product you are selling. If your product is a
necessity, even if it increase in price, people will still buy it but if it is not that sellable then were
going to increase the tax on it then sales would definitely decrease. Just like what happened on
pancit canton, it is not that directly about tax but I think it will be the same with the junk foods.
The material increase in price of pancit canton has brought the consumers to turn away from
pancit canton. The sales of pancit canton really decreased but after some time consumers buy it
again. Consumers dont have any other choice. It they still want to eat pancit canton then they
really have to adapt to it.

J: so sir, when it comes to inventory naman po sir? Ganon parin po ba yung magiging----

S: inventory, inventory sir it depends. hindi kami , hindi naman kami basta basta nagiinventory
depende yan sa in and out o kung malakas yung benta, ang tendency, irereplenish lang naman
naming yun kunwari may deliver ako ng 100 nabenta yung 50, oorder ka ulit ng 50, lumakas
yung benta, hindi na kaya ng inventory maglalagay sila ng sobra.

In terms of inventory, it depends. We dont just buy our inventory, we depend it on the degree of
salability. We just replenish our inventory. For example, we order 100 units then 50 units are
sold then our next purchase would just be 50 units to replenish the sold units. If the salability is
high and the inventory is not enough to cater that high salability then we need to buy extra units
for inventory.

J: sir,what would be your necessary actions po if ever mapatupad po ung additional tax?

S: actually pgdating sakin wala akong magagawa. Kasi hindi ko naman sya control. Pero as a
retailer, ang pinaka gagawin lang siguro namin, is from us to supplier. Kung paano yung pwede
nilang gawin para ipaglaban din sila kasi syemre supplier, sila maguusap ng government . kami
kung ano lang yung galling kay supplier, yun lang din yung ibibigay namin. So wala talagang
masyadong magagawa kundi ipaintindi lang sa tao na nagtaas na.
Actually when it comes to me, I cant do something. It is out of my control but as a retailer,
the best thing to do is to communicate with the suppliers. If they can somehow fight for us,
then the supplier would communicate with the government to discuss the matter at hand.
We cant do anything since we just give what the supplier gives to us. All we can do is to
make the people understand this.

J: are you infavor of the proposed additional tax on junkfoods? Are you aware of the proposed
additional tax?

S: in terms of aware hindi. If tatanungin nyo ko, agree and dis agree. Agree kasi mas ma
lelessen yung pwedeng makaharm sa health natin, kasi alam naman nating hindi sya healthy.
Hindi ako agree kasi bakit, kasi mapapamahal tayo sa cost so imbis na makakabenta ka ng
madami, ngayo siguro hihina pero .so nasa gitna ako. Pero mas lamang parin paring yung sa
health.

In terms of awareness, I am not. If I were to be asked if I agree or disagree with this, I would say
Im at the middle. Agree because they can help in reducing the consumption of health damaging
products. I disagree also because our cost would increase and our sales would also weaken but
the health protection that they are making weighs more for me.

Leah: so yung mga price po, incase na magtaas ang junkfoods, naka base parin po sa irerelease
na suggested retail price ng dti?

S: yes yun parin yon. At the end of the day. Dapat pasok padin sa srp and dapat din tamang cost
ang idedeclare ng supplier.

Yes. At the end of the day, prices that will be imposed by the retailers should be in accordance
with the Suggested Retail Price (SRP) and cost should be correctly declared by the supplier.

J: sir yung income naman po, tingin nyo po ba magtataas?

S: yun ang hindi natin masasabi kasi forecasting na yan. Pero kung mababa lang yung additional
tax, baka walang masyadong effect yan, pero kung mataas talaga parang yung pancit canton yan.

That I cannot say because its forecasting sales but if the additional tax will be immaterial then
there would no material effect in our sales but if the additional tax will be material then we
expect that there would be a decrease in income.