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ISSUE

To request approval of a Board Resolution to adopt a ridership and efficiency


improvement strategy.

BACKGROUND
Over the last year CAT staff, at the direction of the Board of Directors, have
captured the technical data required to perform a complete transit system
redesign. Prior to initiating the redesign process, the Board of Directors
must determine how staff should distribute the Authoritys resources among
high-ridership and coverage-related services.

FACTS AND FINDINGS

Overall transit ridership and ridership productivity have been trending


downward over the course of the last three years. CAT staff have briefed the
Board of Directors on the techniques which will allow the Authority to be
more efficient and effective with its existing resources, as well as the
tradeoffs involved with implementing those techniques. Currently, only half
of CATs transit route hours are aligned to encourage high-ridership, while
the other half of the transit hours are aligned to provide coverage-related
service. By shifting more resources towards high-efficiency, high-ridership
services, ultimately some areas will experience decreased levels of service.

FINANCIAL IMPACT

Adopting a distribution of resources strategy with more than half going to


high-ridership services and less than half going to coverage-related services
will have no direct impact on the budget, as resources are merely being
shifted from one route to another. Indirectly, however, CAT staff anticipate
that with more resources dedicated towards high-ridership, fare revenues
will increase.

RECOMMENDATION

Staff recommend that the Board consider the adoption of this Resolution.

Prepared by: Grant Sparks, Planning Manager


Approved by: Curtis Koleber, CEO/Executive Director
RESOLUTION
CHATHAM AREA TRANSIT AUTHORITY
ADOPTION OF
R I D E R S H I P A N D E F F I C I E N C Y I M P R O V E M E N T STRATEGY

WHEREAS, the Board of Directors of the Chatham Area Transit Authority wishes to
redesign its fixed-route transit services to attract new customers, grow its ridership base,
and deliver services consistent with customer demand; and

WHEREAS, the Board of Directors of the Chatham Area Transit Authority wishes to
improve operational transit service efficiencies and effectiveness to drive the productivity
of the system, such that it balances taxpayer value with customer demand; and

WHEREAS, the Board of Directors of the Chatham Area Transit Authority wishes to
deliver these service alignments and improvements to structure routes in a cost-neutral
manner; and

WHEREAS, Authority Staff has provided the Board of Directors of the Chatham Area
Transit Authority with a blueprint for improving ridership and maximizing efficiency and
effectiveness, as well as a schedule of adjustments necessary to achieve those outcomes;
now, therefore:

BE IT RESOLVED that:

Section 1. In order to be responsive to taxpayer interests of highly productive routes


and customer interests of broad service delivery, the Authority shall
dedicate more than one-half of its resources toward high-ridership services
to maximize customer demand and less than one-half of its resources
toward geographic-coverage-related services to ensure taxpayer value.

Section 2. This Resolution become effective immediately upon its adoption.

APPROVED AND ADOPTED, this 26th day of September, 2017.

___________________________________
Howard French, Chairman

Attest:

________________________________________________
Curtis Koleber, Executive Director

_____________________________
Beverly Dumas, Secretary-Treasurer