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Marketing Management

Book March 2012

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2 authors:

Yusniza Kamarulzaman Nor Khalidah Abu

University of Malaya Universiti Tun Abdul Razak (UNIRAZAK)
51 PUBLICATIONS 152 CITATIONS 15 PUBLICATIONS 31 CITATIONS

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Oxford Fajar http://www.oxfordfajar.com.my/malaysia/index.asp?fuseaction=higheredu...

Polytechnics
'A' Levels
Matriculation Title : ORS Marketing Management
Teachers Training Series : Oxford Revision Series
Author : Yusniza Kamarulzaman & Nor Khalidah Abu
College/University
ISBN 10 : N/A
Accounting
Business & Management ISBN 13 : 9789834703691
Economics & Finance Year of : March 2012
Engineering & Computer Publication
Science URL : N/A
English Language Teaching
General Studies
Human Resource
Islamic Studies Summary
Law The Oxford Revision Series: Marketing Management summarizes the key
Marketing concepts and practices of marketing which are essential to understanding
Mathematics & Statistics this important subject. This revision book provides a succinct exposition of all
Medical the main topics in marketing, and is divided into four parts, understanding
Nursing & Allied Health marketing management, analyzing marketing opportunities, developing and
Oxford Medical Handbooks managing the marketing mix and managing current issues in marketing.
Oxford Nursing Handbooks Chapters covering services management, global marketing, e-marketing,
Politics social and ethical strategies have also been included.
Science
Social Sciences

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