EXPRESS YOURSELF

FRANCESCA ZANINI
 Question H

What do you believe are the greatest challenges facing the sector or industry you would like to
specialize in at IE? What role do you hope to be able to play in this sector or industry in the
medium term?

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 THINK ABOUT THE
WORLD
IN THE PAST 150 YEARS

WORLD WIDE WEB

APOLLO 11
1991
RADIO PENICILLIN
1969

1901 1928

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WHERE are we

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We are living in a world which is constantly
CHANGING
RENEWING
EVOLVING
INVENTING

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AND SO DOES MANAGEMENT

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WE ARE GOING
TO FACE
CHALLENGES
WE HAVE NEVER
EXPERIENCED
BEFORE
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 Globalization

Challenges concerning: Ethics

Technology

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 1

Globalization
is defined as the worldwide movement toward economic, financial, trade, and communications integration

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In the last few decades, globalization
has become a leading concept in
business
The world is turning into a
multinational business environment
which requires to manage:

INCREASED INCREASED
COMPETITION DIVERSITIES

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 COMPETITION
A globalized market requires companies to compete on a
global level : the more participants,the hardest the game.
This leads to stricter rules to gain
competitive advantage.
Today, the standards to be achieved to
satisfy consumers needs are rapidly
changing and focusing on product
excellence is taken for granted and not
enough anymore
Companies have to work on new factors concerning flexibility,
adaptability and innovation.
DIVERSITIES
A globalized marketplace is a borderless, multinational place
where goods and services are exchanged.
This requires companies to deal with
multicultural environments and supervise
resources subjected to different factors
Heterogeneous groups are known to deliver
better outcomes, but diversity has to be treated
appropriately
Both internal and external customers belong to various
contexts which may have differences in terms of cultural,
political and legal issues
Increasing coordination, awareness and flexibility is required
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A Changing Focus
The world is changing and all this uncertainty
poses a tremendous challenge for strategy making.
Traditional approaches to strategy actually assume
a relatively stable and predictable world.
Sustainable competitive advantage no longer
arises exclusively from position, scale, and first-
order capabilities in producing or delivering an
offering. All those are essentially static.

Today companies must be really good at learning

how to do new things.

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 What do companies need today?
READ AND ACT ON SIGNALS
In order to adapt, a company
must have its antennae tuned
to signals of change from the
external environment, decode
them, and quickly act to refine
or reinvent its business model
and even reshape the
information landscape of its
industry.
MANAGE COMPLEX SYSTEMS
Companies need to think beyond
their own boundaries and perhaps
to work more closely and smartly
with customers and suppliers
(through outsourcing, offshoring,
value nets, value ecosystems, peer
production ) strategies are not
only for individual companies but
also for dynamic business
systems.
MOBILIZE
Adaptation is necessarily both in
local and global nature:
companies need to communicate,
select, amplify and refine.
Organizations therefore need to
create environments that
encourage the knowledge flow,
diversity, autonomy, risk taking,
sharing, and flexibility on which
adaptation thrives.
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 2

Ethics
moral and social responsibility in relation to practices and decision-making in business

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 Privacy
Privacy, at its most basic, is about having a sphere of personal control from which others can be
excluded at will. Personal data are becoming the raw material of the knowledge in business and
as a consequence people are living in an unprecedented condition of ubiquitous surveillance.
In the digital age the boundary between being private and being public is shifting, as people
increasingly live their lives on the Internet and broadband,privacy is a matter to take into account.

Environmental Sustainability
Business sustainability consists of the optimum use of all the organizations assets (capacities and
resources) in order to meet the demands and expectations of its parties, respecting the interests of
the environment (for example: saving energy, developing green products, and retaining and
motivating employees, all of which help companies capture value through growth and return on
capital). In recent years there has been a global shift towards more environmentally sustainable
ways of working, as the awareness of the damages caused to our planet is increasing.

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 Gender Equality
Many countries worldwide have made significant progress towards gender equality in recent
decades, particularly in education and female workforce participation; however, the gender gap in
our society is still present in terms of salary,career opportunities, assistance during maternity,etc.
Achieving gender equality isn't just a moral issue: it makes economic sense.

Equal Opportunities
Equal opportunity arises from the similar treatment of all people, unhampered by arbitrary or
irrelevant reasons, such as circumstances of birth, upbringing, religion, ethnicity, race, or sexual
orientation. In a world where differences are becoming increasingly important and where the
connection between various realities are getting closer, being able to guarantee equality is crucial
for the future of business.

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 3

Technological Innovation
as the collection of techniques,skills,methods, and processes used in the production of goods or services or in the accomplishment of
objectives

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 In a world where everything is connected
Equally excellent
Reaching perfection

there is only one space left to innovate in:

HUMANS
Human beings are the central focus of a
storm of change due to digitalization
and automation

where science fiction is becoming science fact

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Everything that cant be digitalized or automated
will become extremely valuable.

PASSION
ETHICS
CREATIVITY
FORESIGHT EMOTION
AWARENESS

RESPECT
PERSUASION IMAGINATION
INTUITION COMPASSION

Technology may represent the HOW we change, but humans represent the WHY

The only way to transcend technology is in Human-Only traits

Lets lead from here

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