Chapter 1 Introduction

1.1 Name of firm:

Kings Koshary
Named after the popular Egyptian street food that is the foundation of this delectable dish
New York Koshary takes one far-away tradition and transforms in into a modern and casual
dining venue that has the feel of an instant classic. Guests are treated to a unique and
welcoming ambiance, where they can sit back and enjoy a culinary journey across several
continents served to them on a plate. WHICH MAKE THEM FEEL LIKE KINGS!
We aim for costumers satisfaction. Every dish is rooted in tradition, showcasing organic
ingredients and pristine culinary inspirations from far-away destinations all to make the New
York food scene just a tad more exciting.
1.2 Location:
Address: Unit A, 231 Aguirre Ave, Paraaque, 1720 Metro Manila

1.3 Brief Description

Egyptian restaurant
Uniqueness We serve koshary. A Healthy mediterreanian cuisine the has the vibrancy
of Mexican dishes, the rich texture of Italian food and the exotic flavour of Thai and
Indian spices under one roof for an unparalleled culinary experience. We can transform
your koshary into different inspired dish, Like The Italian, The Asian and The Spicy . We
also offer different egyptians sweets like Rice pudding, Basbousa and many more that
you can only find in our restaurant.
1.4 Brief background of the study
A special variety of mediterenean food are what we are in conizance. For this brand of
perception that we formalize we would like to linger the interest of the buyers and also
the consumers that would not normal taste with following dish that we would like to
propose: Koshary (Egyptian known dish)
We make the product proposal for the purpose that we want to serve our valued
customers in a new product dishes that we give them a healthy food that will enjoy not
only for adults but also for the young ones.
1.5 Objectives of the study
1.5.1 Primary:
The ultimate, long term goals of the business
Meet the goals of the founder
1.5.2 Secondary:
Make direct contribution to meeting primary objectives
Sales growth will help business achieve profit target
1.6 Scope and limitations
This study is of the business will be based on management, marketing, technical,
socioeconomic and financial aspect of the business. The product will be disseminated
through direct selling and orders are also accepted from the customer within
Paranaque, Metro manila from those who are willing to purchase our products.
Chapter 2: Market study
This chapter will help you to know more about the aspect of the business. This chapter
will cover the following: Methodology, Market Condition, Potential Market/Customers,
Market Strategy, Promotion and Advertisement.
For those business to prosper, It should be given time and effort. The proponent of the
business must have the desired creativity so as to be able to provide quality service to
its customers.
In every project, feasibility marketing aspect is well-thought-out the most important since
it requires inconspicuous analysis of the business total demand and supply.
2.1 Methodology -
In order to come up with good marketing decision, the researchers have gathered data
from the securities and exchange commision and banko sentral ng pilipinas as well as
through surveys and interviews conducted with persons conducted with persons
knowledable about the study and engaged in the same type of business.
The internet, newspaper, magazines and social media serve as secondary sources of
imformation.
The information gathered from the primary and secondary sources have been carefully
presented, analyzed, and summarized to meet the specific objectives.
2.2 Demand
2.2.1 Market condition
2.2.2 Potential Market/Customers - Primary target
2.3 Market Strategies -
We serve koshary. A Healthy mediterreanian cuisine the has the vibrancy of Mexican
dishes, the rich texture of Italian food and the exotic flavour of Thai and Indian spices
under one roof for an unparalleled culinary experience. We can transform your koshary
into different inspired dish, Like The Italian, The Asian, The Spicy and The Pinoy. We
also offer different egyptians sweets like Rice pudding, Basbousa and many more that
you can only find in our restaurant.
2.4 Promotion and Advertising - We use the social media to promote and advertise our
restaurant.