WORLD

ISSUE 1
September 2011

THE
OF
The world is getting cooler

Editorial

AIRCONDITIONING Product News

Lite Vision Plus
Air-to-air heat exchanger

World Wide Web

The new website

AIR-COND is always in movement

New faces at AIR-COND

BABY ALERT in order processing

TOSHI-BEAR is thinking about

100 per cent summer

Reference
TOSHIBA Digital Inverter

DATES fall-winter 2011/12

Photo competition

EDITORIAL
The world is getting cooler
WELCOME

T
he global economic upturn was largely responsi- Also AIR-COND laid until the end of June to plan, the mar- Fresh off the press, we present a new AIR-
ble for the significant increase in sales of air con- kets in Austria and the Czech Republic were performing COND information tool, which is still delivered
ditioners in 2010. Thus one reads in the special excellent and it would have been probably become a top in good old-fashioned way on paper and by
issue World Air Conditioner Market (JARN) about an summer, had it not been of July. Wet and so cold - also post: The AIR-COND journal The World of
increase of the world market in 2010 of amazing 20%! in the South! Toshiba Air Conditioning. Hopefully it is for
China reigns supreme, followed by the United States. Lets be surprised what is about the predicted JARN sales YOU a nice break from all the stressful and
Europe still struggles to connect with the top results for figures for 2011. Worldwide, it is indeed a market out of digital information overload from the Internet
the years 2007 and 2008. While there was a significant 94.5 million air conditioners. For Europe they estimate a and for US a good opportunity to share impor-
recovery after the market downturn in 2009, the peak in sales volume of around 6.6 million. That would mean a tant and interesting news with you.
2007, sold 8.6 million room air conditioners, could not growth of 3%, actually a realistic assumption, but maybe
be caught up by now. The best growth rates recorded in also difficult to realize facing a mad summer. Our goal is to compile a colourful mix of infor-
Europe as well as in many other countries concerned the mation from the company, industry, from the
VRF business. In 2009 there were sold in Europe around product management and our markets. Also
79.900 VRF outdoor units, in 2010 at least 96.600 - thats World market of air conditioners (Mio.) interesting Toshiba references should find
an increase of 21%. place in each issue. The World of Toshiba air
2005 2006 2007 2008 2009 2010 2011*
conditioning is a joint product of the creative
It will be waiting to see the numbers of 2011, because China 19,5 20,2 24,5 23,2 28,2 36,2 39,8 minds of the AIR-COND and we all hope that
summer has almost gone. Once again it has shown the air USA 16.6 17,0 16,9 15,2 11,8 12,7 13,5 you are inspired by the one or the other post
conditioning industry in our region just how big the impact Japan 8,3 8,4 8,0 8,6 7,4 8,9 8,2 or even bring a smile.
factor weather is still on the summer business. Espe- Europe 6,0 7,4 8,6 7,8 4,9 6,4 6,6
cially in the Residential segment the stocks across Europe Rest ** 13,6 17,7 20,7 20,5 21,5 24,5 26,4 Enjoy reading!
are full, it beckons with actions and hopes to prettify the Total 64,0 70,7 78,7 75,3 73,8 88,7 94,5
balance a bit. Source: CCI
* *Jarn forecast for 2011
** Rest: Asia, Middle-, Latin- and South America,
Middle East, Africa and Oceania

Dagmar Unterrainer, Marketing

Growth in the VRF market
2009 2010

China 276.000 +70% 328.000 +19%

Japan 99.500 -5% 104.000 +5%

Europe 79.900 -8% 96.600 +21%

South Korea 45.100 +13% 60.000 +33%

USA 11.200 +24% 14.500 +29%

India 8.700 +38% 14.300 +64%

Rest 79.600 k.A.% 54.300 32%

Total 79.600 +25% 671.700 +12%

Source: CCI
Editorial team
THE WORLD OF AIRCONDITIONING

Product News Better, clearer

and with a new look:
the TOSHIBA WEBSITE

Elegant, clear and with lots of convenient

features. The new Lite Vision Plus.

LITE VISION PLUS intelligent and stylish

Lite Vision Plus, this is the new comfort remote
control, which is very successful not only in de-
sign but also in terms of features. Better known
under the name RBC-AMS51E-ES it offers an
extended energy-saving mode, a backlight
and a multilingual menu (including English and
German). Very practical is the function to name
individual rooms or the multiple programmable
weekly timer function.

With the new Lite Vision Plus, Toshiba has

launched undoubtedly a beautiful and intelli-
gent remote control that kicks on an excellent
response in the market.

Improving air quality and efficiency by use of

air-to-air heat exchangers
With the Toshiba air-to-air heat exchangers of the
VN-series all rooms are well supplied with fresh
air, which is highly efficient preconditioned with
the energy of the exhaust air. There are hardly
noticeable additional costs, the rooms can be

supplied with fresh air and the air can be even
moistened if necessary. Toshiba currently offers
seven models from 150 m3/h to 1000 m3/h air flow
volume. The systems can be configured with the
TCC Link control system or alternatively control-
led with a separate remote controller.
Fresh air is important to increase the efficiency
and well-being of people.
A
fter the revision of the partner web page these
days the new global TOSHIBA air conditioning
website went online. The contents were lightly
slimmed down, mainly not to overstress end users and
prospective customers. The internet performance on
www.toshiba-klima.at presents itself in a brand new look
and informs about Toshiba air conditioners in a compact
way. Besides the overview of the product portfolio it has
been tidied up with the most common misconceptions
and we tried to make clearer the added value of heating
and dehumidification.

All products are explained briefly, more information man

or woman can get over the datasheet or contact form.

Currently the website is available in German and English

language. The languages Czech, Croatian, Hungarian,
Slovenian and Slovakian are still in progress and expect-
ed to be online in October.

Maybe you would like to risk a click into the Web at

www.toshiba-klima.at to convince yourself about the
new Toshiba website.
 THE WORLD OF AIRCONDITIONING
PERSONNEL

AIR-COND is always in movement

A
fter some internal changes at the beginning of
this year there has happened a lot at AIR-COND.
Much energy was spent to fill the vacated posi-
tions competently respect. to strengthen various depart-
ments by additional staff. The marathon of interviews
has finally paid off and new employees are already part
of the AIR-COND team.

TOSHI-BEAR
Name: Christian Rumpl My job: everything around technics
Born on: 04.12.1970 Thats important for me: good coopera- is thinking about
Zodiac sign: Saggitarius tion with customers and colleagues
Family: not married now, soon father I am sociable, open and adjustable to
As a child I wanted other people
to become somebody who does a handi- That reminds me more difficult: 100 % SUMMER
craft work dealing with the computer
I became: a service technician, refrig- My hobbies: Family, meeting friends &

eration master and now technical supervi-
sor at AIR-COND
At AIR-COND since: 11th April 2011
Name: Bernd Taucher
Born on: 23.08.1990
Zodiac sign: Leo
Family: dating
As a child I wanted to become a po-
liceman or a professional soccer player
I became: a technical employee, but my
career has only just begun so lets see
At AIR-COND since: 14th February 2011
My job: Back office for technical and
Name: Eva Rogi
Born on: 30.06.1980
Zodiac sign: Cancer
Family: related, one son six years old
As a child I wanted to become a
singer
I became: commercial employee
At AIR-COND since: 1st August 2011
My job: Sales department I deal with
your orders!
driving my Enduro and Trial
Motto: Never give up.
sales dep.
Thats important for me: positive work
environment
I am friendly, reliable and flexible
That reminds me more difficult:
waiting
My hobbies: Sports (soccer!), going out
with friends
Motto: Live each day as if it were your
last.
Thats important for me: a pleasant
working atmosphere & that the job is fun
I am committed and reliable
That reminds me more difficult:
being patient
My hobbies: Music, relaxing, sports and
spending time with my son
Motto: If you stand for nothing, you will
fall anything.
W
ith temperatures above 30C, we are
just in the last days of summer, the
morning fog foreshadows the immi-
nent fall and thus it is time to take a conclusion
of the summer, of this strange summer. One
particular word I found remarkably often this
summer: per cent (Italian/Latin - per cento - of
hundreds.) On the front page we read about an
increase of 21 per cent in the air conditioning
market in Europe, we were glad about partially
3-digit percentage turnover increase in the first
months of this year, but the enthusiasm needs
to be stopped suddenly, when we needed to
follow the weather scientist who reported the
worst July since 100 years. With higher per-
centage of cool and rainy days, the air condition
industry put their heads into the sand symboli-
cally. Nevertheless the last days/weeks made
it also for the toughest percentage analysts to
an average one, anyway, our business after
times of global economic crises has cancelled
its optimism together with its summer vaca-
tions. The daily fight for percentages is omni-
present, starting with the end user, who wants
to see the air conditioner always cheaper, the
air conditioner, which changed its character
from a luxury good to a basic commodity long
ago. He is disorientated because of internet
and do-it-yourself stores and he doesnt reco-
gnize global price increases, milk and flour as
well as apartments and petrol, so why the air
conditioner needs to become cheaper? We are
proud to sell a product for which percentage is
used for quality and energy saving, more than

BABY ALERT 40 per cent less energy consumption thanks

to our inverter driven systems compared to fix
speed units, lots of percentages in savings of

in order processing heating costs thanks to our air-to-water heat

pump ESTIA compared to conventional hea-
ting systems or 100 per cent inverter control
in our SMMSi VRF system, but also less than
0,5 per cent warranties these are the values

I
ts obviously
how big the
pleasant anticipation of
Ms. Margrit Fuchs of her new role as
a mother is! She left us (temporarily) in late August for
maternity leave after more than 15 years at AIR-COND.
Its her first child and the baby is expected for January
2012. If the ultrasound is not wrong, it should be a girl. The
entire AIR-COND team is really happy for her and wishes
Margrit even in this way all the best, good health and
a very good time with the baby.
convinced to 100 per cent TOSHIBA quality.
Were all in the same boat, for that we are ready
to discuss about one or another per cent of
discount, but we will not offer 30-per-centac-
tions, because our partners economic driven
wouldnt see us in the same boat. Yes we
are making business, we all want to earn one or
another per cent, we will have better and wor-
se months, but for one thing our partners, the
TOSHIBA-family can be sure: We as AIR-COND
will always do 100 per cent for our customers,
every single one of us.

She shines brighter than the sun

Ms. Fuchs becomes a mother.
 THE WORLD OF AIRCONDITIONING
REFERENCE

DATES
fall-winter 2011/12

Advanced ESTIA Training

27th, 28th, 29th September German
3th, 4th October - English
One-day event

Advanced Controls Training

10th 13th October,
Toshiba Training centre in Leatherhead / UK
** fully booked **

Train-the-Trainer AIR-CONDTIONING
Workshop Export,
focusing on distributors
Dates scheduled for November / December 2011

AIR-COND PLANT HOLIDAYS

TOSHIBA Digital Inverters are extremely reliable, designed for continuous operation and very efficient. 27th December 2011 5th January 2012

TOSHIBA INCENTIVE EXPORT

DIGITAL INVERTER 23rd 25th January 2012, Nightrace Schladming

TOSHIBA INCENTIVE AUSTRIA

a class of its own! 1st 8th February 2012, Bangkok

O
riginally, for the shopping centre recently
opened in Eisenstadt there was planned a
rather conventional heating and cooling sys-
tem for the 13.200 m2 area. The heating of the sales
floors should happen with natural gas, a water chiller
and fan coil units should provide for adequate cool-
ing in the summer. It was probably Mr. Peter Staris
intervention, Managing Director of MS Klimatechnik
Holding GmbH, that nothing came of it. Just in time
during the late planning phase he introduced the high
efficient air-to-air heat pumps. The facts spoke clearly
for TOSHIBA: lower installation costs, lower operating
costs, independency from fossil fuels, only one system
and an environmentally friendly solution.
After all, his arguments were so convincing, that the
project was rescheduled again and the Shopping Park
is now cooled and heated with Toshiba Digital Inverters.
The maximum total cooling capacity is 1,200 kW and
1,400 kW the maximum total heating power. As indoor
units of the monovalent system there were installed
Toshiba 4-way cassettes. Depending on the architecture
they have been installed suspended or mounted in the
ceiling construction. Four individually adjustable louvres
provide a perfect air distribution and prevent unpleasant
temperature variations. The outdoor units supply also
air curtains and the ventilation systems with cooling or
heating upon demand.
Haushamer Strae 2
Furthermore, the different requirements for controlling the A-8054 Graz-Seiersberg, Austria
devices could be solved professionally by Toshiba. The Tel.: +43 316 80 89
majority of the plant was equipped with individually ad- Fax: +43 316 82 63 71
justable cable controls, while two shops have preferred E-mail: office@air-cond.com
control over their headquarters. No problem for the new
comfort remote control that implements the program after www.air-cond.com
a predetermined time all the requirements.

PHOTO COMPETITION
We are looking for the best photos of installed BONUS:
Toshiba air-conditioners and reward them! Our docu- One AVANT INVERTER free of charge for each refer-
ments and websites should be improved by photo ence (one image or multiple images of a series), which
materials of real installations, and we hope for your is used by us.
cooperation.
We would like to point out that only the team of
THE CRITERIA: AIR-COND will decide about the photo materials!
Installed devices in a stylish/interesting surrounding
(indoor & outdoor units) SEND YOUR PICTURES DIRECTLY TO:
bianca.hohl@air-cond.com
PICTURE QUALITY :
300 dpi Deadline: end of February 2012
Short comment to the plant
Consent that the picture can be used from AIR-COND