FEASIBILITY STUDY

I . E X E C U T I V E S U M M A R Y

Sometimes a full-scale study cannot be justified because there are too many unknowns,
or because a critical piece of information is lacking.In such circumstances a feasibility study may be
warranted. A feasibility study is undertaken before the real work to determine whether to proceed with
a project and decide the best approachto adopt. Feasibility studies can be extremely important in
reducing uncertainties for planning
thed e f i n i t i v e s t u d y , a n d o f t e n p r o v i d e r e a s s u r a n c e t o f u n d i n g b o d i e s t h a t t h e
w o r k h a s b e e n thoroughly thought through.sOur business Queen Pitahaya Fruit
Shake (Dragon Fruit) bears the vision of providing fun,deliciously appetizing,
uniquely enchanting food and beverage products while maintaining our commitment to
uncompromised quality at economical rates with a heartening purpose to cater tosocietys needs,
taste and preferences: rather than simply convincing our customers to try andlike
whatever products we develop.Dragon fruit contains much health benefit and uses, that is
why we develop something that will really help customers satisfied their needs and wants. Queen
Pitahaya Fruit Shake keeps our body healthy, inside and out.Developing a new product for the
public is never an easy undertaking. The number of new products that actually make it is
insignificant to the total numbers that are actually produced. Weas a student believe we have found one
of those products that will make an impact and
ultimately be successful is a shake. The healthy shake will provide our customers with an almost endless
amount of healthy alternatives to the other drinks. This information will provide sales,
costs, profits, market, competitors, distribution, and the macro environment balance.

The healthy fruit shake will promise you customers to provide the quality, reasonably
priced product in industry. We aim for continuously generate awareness, interest and desire for our produ
ct, resulting in frequent purchases by the customers.

I I . I N T R O D U C T I O N A.Background of the Study

Dragon Fruit Shake has a delightful and pretty mild taste, not too sweet but just perfect
toappeal with the consumers taste buds. It is made from fresh dragon fruits, non fat milk, and greenstevia.
Our product will offer numerous health benefits that are good for the body and will cater the ever
increasing demand for a healthy food and beverage choice, diets and losing weight.D r a g o n f r u i t a r e
a m o n g t h e m a n y w o n d e r f r u i t s t h a t a r e s a i d t o p r o v i d e m u l t i p l e h e a l t h benefits
and include a whole array of nutrients, vitamins, fiber and anti-oxidants. It is best for alldiets because it
has low calories and is rich in fiber that can help avoid constipation, improve your digestive
health and help you reduce weight naturally without health risk. Others call thisas a super food due to its
powerful healing properties. Non-fat milk which is also one of the ingredients of the product offers
the goodness
of milk but minus the fat, which makes it an easy addition to ones balanced diet. It gives nutrition tothos
e who put importance to managing to control their weight and staying fit.We use green stevia as a
sweetener. It is an all-natural food supplement that is said to be 300times sweeter than ordinary
sugar. Proven by experts, green stevia has zero calories, zero fats, zero sodium and zero
cholesterol.

B.Name of the Enterprise

The name of the enterprise is one of the most important things that are needed
i n t h e business. QUEEN PITAHAYA FRUIT SHAKE is the primary name of the business.PITAHAYA
originated from the word

Hylocereus undatus

commonly known as dragon fruit isamong the most nutritious and wonderful exotic fruits.

Hylocereus undatus

is one of the most popular and cultivated cacti species of the genus

Hylocereus

, especially for the fruit industry while we choose the name QUEEN because the 4 partners in the
business are all girls. We createt h i s k i n d o f n a m e i n o u r b u s i n e s s b e c a u s e i t s e a s y t o
memorize or to familiarize by thecustomers, its unique name and its our way
t o a t t r a c t t h e m a n d i t c o u l d b e a t r a d e m a r k f o r quality products.

C.Statement of the Problem

These days, consumers are considered as the king of the market. Their needs and
demandvaries from time to time beca use of the changes in technology, fashion, tastes,
behavior andlifestyle. Consumers of today are becoming more conscious about their
health so as to managehealth related concerns, thus consumers demand for a healthy food
choice, diets and losingweight.

D.Objectives of the Study

Stated below are the lists of objectives that this study is contemplating on pursuing.1 . T o o f f e r a
healthy beverage that satisfies the fast changing consumer preferences
f o r a shake drink.2 . T o b e a b l e t o e a r n p r o f i t 3 . T o g a i n m a r k e t s h a r e