Executive Summary

Introduction

Computer shop business is one of the most in demand businesses here in Manila. Nowadays, internet

cafes are really in demand because of the fast changing technology that the people embraced just like

here in the Philippines. Some have their own laptops and bring it to coffee shops so that they could

relax and at the same time prepare their assignments and paper works. The people today are very busy

and would want to do their jobs in a beautiful and innovative environment that could satisfy their needs

and lessen their stress due to busy schedule.

Name of the Firm

The proposed name of the firm is PC Dimensions. The owner will register the firm with the

Department of Trade and Industry (DTI) and Local Government Unit (LGU) concerned. The firm will be

registered as Corporation. The business is about computer shop.

Location

The business will be renting a space along Hi-way near to Government Office, and schools. The target

consumers are students, teachers, office workers, and nearby neighborhood especially those people

whose relatives or loved ones are abroad. The two hundred (200) meter radius requirements as

provided in the existing zoning code and other applicable rules and regulations wherein computer shops

and other similar establishments and places of amusements should be put up or constructed at least
two hundred (200) meters away from the church, schools, hospitals and other government offices shall

be strictly complied with.

Long Range Objectives of the Project

The PC Dimensions looks forward to be the most competitive shop in Paco, Manila. The proponent

dreams of making profit and staying long in the business.

For operating and establishing PC Dimensions, I am having some objectives.

1. To earn profit at less investments.

2. To satisfy our customers providing best quality service at effective price.

3. Providing the service at low cost by providing the best quality at affordable price.

4. To know a fair return on the capital invested by the owner.

Feasibility Criteria

The following are the most important criteria by which almost every subject is being measured:

1. Raising Funds or Capital this is the number one need of

a b u s i n e s s m a n i n putting up a business. Whether he will produce the money by his own pocket

or he will have a business loan in a bank.

2. Recognize profit from the business the main reason of a person

f o r g o i n g i n t o business is profit. People tend to enter into this kind of business because of

their expectation to earn money or have an income.

3. It helps the economic growth of the area this company will give a

j o b opportunity to the resident of Manila.

4. Enhance the availability of the company the company will become

s t a b l e i f i t has the ability to compete to his competitor and ability to continue operations yet there

is expected risks in a business.

Market Strategies

To penetrate the target market, different marketing strategies and promotions will be considered.

Leaflets will be distributed and handed out to various business establishments, offices, schools, bus and

jeepney stations, friends, and relatives. Games and services offered will be displayed on the store

window. I will offer promos to attract the consumer like cheaper rate for computer rental, and

membership card. I will put a tarpaulin on the place itself where my shop is standing, promoting the

opening of my computer shop also one month before the opening. To let the people know that there

will be a new Computer Shop on the vicinity. Lastly, I will keep developing my skills by attending

seminars to improve my knowledge and to be updated in this business.

 Market Study

As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is

quickly becoming a necessity of life. PC Dimensions provides communities with the ability to access

the Internet and share Internet experiences in a comfortable environment. People of all ages and

backgrounds will come to enjoy the unique, up to date, and innovative environment that PC

Dimensions provides.

Service Description

PC Dimensions will provide its customers with full access to the Internet and common computer

software and hardware. Some of the Internet and computing services available to PC Dimensions are

listed below:

Surf the web at warp speed!

Chat online using Instant Messenger, Yahoo, IRC or Pal Talk.

Have a video conference with a business associate, family member or friend.

Experience hot Internet games like World of Warcraft, Warcraft III, Counter-Strike, Battle Realms and

Dance Audition and auto jam (3Mbps downstream and upstream) with outrageous ping times.

Hook up your laptop to our Internet connection via Ethernet cable. You can even send a print job from

your laptop to our network color laser printer.

Rent AC Computer Shop for your late-night or all-night gaming party.

Send and receive email using your home or business account, or set up a free email account using

Yahoo, Hotmail or any other web-based service.

Create your own greeting cards, flyers, school reports or presentations using Print Shop, Microsoft

PowerPoint or Microsoft Publisher and print them in color.

Download shareware programs in the blink of an eye and copy them to a CD or Zip Disk.

Scan a picture using one of our self-service photo scanners and send via email.

Plan your next vacation or print out driving directions.

Listen to music clips and watch videos from your favorite performers with iTunes, Yahoo Music or Real

Video/Real Audio.

Type resumes letters and term papers with Microsoft Word.

Send and receive faxes on AC Computer Shops color fax machine.

Find that dream job using CareerBuilder or Monster Jobs.

Check out continuously updated news, sports highlights, weather, and stock quotes.

Enjoy quiet online board games from Yahoo. You can even join a Yahoo league!

AC Computer Shop will also accept computer repair. You'll appreciate surfing and gaming at AC

Computer Shop. It has super-fast Internet connection; you'll be visiting all your favorite sites in record

time. Multi-player gaming is quicker and more exciting when you and your friends are able to do battle

with no lag and plenty of bonding for everyone. My friendly staff is ready to help with your computer

needs.

Guidelines of Business

All malicious sites are blocked.

Were not allowing inserting flash drive or any storage device without the consent of the shop staff.
Eating and drinking in the gaming and typing area is not allowed, they are onlyallow to eat and drink in

the waiting area.

One person for one unit to maintain orderliness.

Ambiance

Not too dark and bright because we want the shop more encouraging to work and play.

Our computer tables have a board between users for privacy purposes.

All furniture is fully furnished and labor included.

Price Study

It is one of the considerations of the customer that enhance them to rent computers. If the price is

lower they will rent.

The following services are:

Factors Affecting the Market

Factors that I consider while putting up my own Computer Shop:

Location picking a good spot is an advantage for me.

Competition most business minded people think of competition as a race to charge the lower prices

in order to win the customers.

Software Licensing its really important to have an original operating system, because pirated OS can

eventually damage the system.

Expected ROI investing money in a business is a risk in my case the well tabulated if financial

statement is my major concern.

Internet Connection

The major cost of a computer shop is the internet connection. For providing better service, the proposed

project will use a high band width connection for better speed as the project is going on to

provide service of video chat. It is recommended that the internet connection should be taken from the

best internet service provider.

Recommended Connection
If the project is set up in area, where DSL Internet connection is available, it is recommended to use DSL

Internet connection instead of any other Internet connection. This will improve the speed of internet,

which will improve the performance of video chat and will also reduce the telephone expense.

Marketing Program

PC Dimensions has three main strategies. The first strategy focuses on attracting novice Internet users,

by providing a novice friendly environment, PC Dimensions hopes to educate and train a loyal customer

base. The second, and most important, strategy focuses on pulling in power Internet users. Power

Internet users are extremely familiar with the Internet and its offerings. This group of customers serves

an important function at PC Dimensions. Power users have knowledge and web-browsing experience

that novice Internet users find attractive and exciting. The third strategy focuses on building a social

environment for PC Dimensions customers. A social environment, that provides entertainment, will

serve to attract customers that wouldn't normally think about using the Internet. Once on location at PC

Dimensions, these customers that came for the more standard entertainment offerings will realize the

potential entertainment value the Internet can provide.

Attract Power Internet Users

PC Dimensions second strategy will be focused on attracting power Internet users. Power Internet users

provide an important function. PC Dimension plans on attracting this type of customer by:

Providing the latest in computing technology.

Providing scanning and printing services.

Providing access to powerful software applications

The large student and nearby neighborhood population will become an important part of the PC

Dimensions customer base. The student population continues to grow with the success of the

educational institutes. Access to the internet, entertainment, and the upscale ambiance will attract the

students. Business community is growing rapidly with the addition of new companies day by day. PC

Dimensions will provide an opportunity to local and traveling professionals to check their e-mails

communications; this will be an attracting entity for the middle income group and for the residents of

Manila as they do not have access to the internet at their living places.

Market Growth

The market for the services PC Dimensions will offer is growing rapidly. The computer shop hasn't come

to this area yet, but similar services are growing rapidly on a global scale. Large cities that cater to large

numbers of traveling business people have been saturated with businesses offering the services PC

Dimensions will offer. Business people use the Internet services to catch up on email and

communications with their family. My area supports a population that has many of the same needs and
interests of this larger group. The student population continues to grow as the University grows in

popularity with high-school graduates from out of state. These students tend to have money and

an interest in up-scale social centers. PC Dimensions will target these groups with the use of fliers and

tarpaulin.

SWOT Analysis

The SWOT analysis provides us with an opportunity to examine the internal weaknesses PC

Dimensions must address. It also allows us to examine the opportunities presented to PC Dimensions

as well as potential threats. PC Dimensions has a useful inventory of strengths that will help it succeed.

These strengths include: a knowledgeable and friendly staff, modern computer hardware, and a

clear vision of the market need. Strengths are valuable, but it is also important to realize the weaknesses

PC Dimensions must address. These weaknesses include: a dependence on quickly changing technology

and the cost factor associated with keeping modern computer hardware. PC Dimensions strengths will

help it capitalize on rising opportunities. These opportunities include, but are not limited to, a

growing population of daily Internet users, and the growing social bonds fostered by the new Internet

communities. Threats that PC Dimensions should be aware of include, the rapidly falling cost of Internet

access, and rising local competitors.

Strengths

1. Knowledgeable and friendly staff Ive gone to great lengths at PC Dimensions to find people with

a passion for teaching and sharing their Internet experiences. My staff is both knowledgeable and eager

to please.
2. Modern equipment Part of the PC Dimensions experience includes access to modern computer

equipment. My customers enjoy beautiful and convenient units displays, fast machines, and high-

quality printers.

3. Up-scale ambiance When you walk into PC Dimensions or even sit at my waiting area, you'll feel the

technology. Great sound background, nice lighting that sets the mood and the whole area was clean.

4. Clear the vision of the market need PC Dimensions knows what it takes to build an upscale computer

shop. I and my staff know the customers, the technology, and how to build the service that will bring the

two together.

Weaknesses

1. A dependence on quickly changing technology PC Dimensions is a place for people to experience the

technology of the Internet. The technology that is the Internet changes rapidly. Product lifecycles are

measured in weeks, not months. PC Dimensions needs to keep up with the technology because a lot of

the PC Dimensions experience is technology.

2. Cost factor associated with keeping state-of-the-art hardware Keeping up with the technology of the Internet

is an expensive undertaking. PC Dimensions needs to balance technology needs with the other needs of

the business. One aspect of the business can't be sacrificed for the other.

Opportunities

1. Growing population of daily Internet users The importance of the Internet almost equals that of the

telephone. As the population of daily Internet users increases, so will the need for the services PC

Dimensions offers.

2.Social bonds fostered by the new Internet communities The Internet is bringing people from across the world

together unlike any other communication medium. PC Dimensions will capitalize on this social trend by

providing a place for smaller and local Internet communities to meet in person. PC Dimensions will grow
some of these communities on its own by establishing chat areas and community programs. These

programs will be designed to build customer loyalty

Threats

1. Rapidly falling cost of Internet access The cost of access to the Internet for home users is dropping

rapidly. Internet access may become so cheap and affordable that nobody will be willing to pay

for access to it. PC Dimensions is aware of this threat and will closely monitor pricing.

2. Rising local competitors Currently, PC Dimensions is enjoying a first-mover advantage in the local

computer shop market. However, additional competitors are on the horizon, and I need to be

prepared for their entry into the market. Many of my programs will be designed to build

customer loyalty, and it is my hope that my quality service and up-scale ambiance wont be

easily duplicated.

Market Needs

As the popularity of internet continues to grow at an exponential rate, easy and affordable access is

quickly becoming a necessity of life. Public wants access to the methods of communication and volumes

of information now available on the internet, and access at a cost they can afford and in such a way that

they are not socially, economically, and politically isolated.

Market Trends

More than ninety percent of my customers are youngsters and their only objective to get to these is to

get enjoyment.

Marketing Strategies

I create some advertising strategies like I will print a thousand of fliers printed with the total cost of Php.

908.00 (500 pieces on small fliers that cost Php. 220.50, while the second fliers are also 500 pieces with

the cost of Php. 687.50), a month before the opening me and my staff will distribute the fliers. I will also
put tarpaulin on the place itself where my shop is standing a month before the opening. It will promote

the services offered and also the opening of my Computer Shop. To let the people know that there will

be a new Computer Shop on the vicinity. The tarpaulin size is 64 x 100and amounting Php. 497.75.

Management Strategies

Maintain a focus on quality products with bottom-line growth through cost reduction and optimal

performance. I also focus on technology and innovation to make sure our employees skills are up to

standard with todays mode of production.

 Technical Aspect

In this chapter, I will discuss the product, the manufacturing process of my business including the plant

size and production schedule. I will also discuss the machinery and equipment and also the other

computer application that I will use in the business.

In order for me to lessen my expenses, I purchase equipment in packages. I focus much in the hardware

and software. I research on how much the hardware and software will cost me, through net surfing.

The Services

The following services of PC Dimensions are listed below:

Gaming

Typing

Searching the net

Printing/ Photocopying/Fax/Scanning

Down loads

Cd burning

Computer Repair For gaming I will install popular online games like Warcraft, Counter strike, Battle

Realms, Dance Audition, and Auto jam. In typing I will install original Operating System of MSOffice

Professional 2007 like MS Word, Excel, Power point, Access, Desktop Publishing. I will have printer,

Scanner, Photocopier, and Fax Machine for the Printing, Photo copying, and faxing. PC Dimensions will

also offer other services like DVD/CD burning, Pay phone, and Computer Repair.
Manufacturing Process

This is the PC Dimensions manufacturing process.

The PC Dimensions will provide the product and services to the customers, and then the customer will

give income or profit to PC Dimensions in return. The income or profit that the customer gave in return

will used to provide the product and services.

Plant Size and Production Schedule

The PC Dimensions will operate seven days a week. PC Dimensions opens at 8:00 am ahead to

the other competitors. This will lead my shop of being known. My goal is to give the needs of

the students and others in early manner of time.

 PC Dimensions Time Schedule

Machinery and Equipment

The proposed project is going to be of 10 units of computer systems and the details of the equipment

required for the project is given below:

Furniture and Fixtures

The project is based on Pentium-4 computer systems. Second hand systems are also available in the

market at much lower prices. The reason for using the latest system is the new software coming in the

market that requires more powerful systems which will provide better service to the customer. The

price of computer systems varies with the introduction of new technology in the market.

PLANT LAYOUT

PC DIMENSION
RAW MATERIALS AND SUPPLIES

The materials needed for the operation of the business:

UTILITIES
Legal Requirements

Registration with BIR ( Bureau of Internal Revenue)

Registration of Business Name with DTI (Department of Trade and Industry)

Barangay Clearance and Business Permit

Mayors Permit

Legal Requirements Cost

Labor Requirements

Estimated Annual Cost for Salaries and Wages

Requirement on Hiring an Applicant

Applicant must be 20 years old, residence of Manila

Resume

Two valid I.D.

Birth Certificate (NSO)

N.B.I Clearance

SSS number

Vocational Graduate (computer technician)

Hardworking