Training Itinerary

eUsahawan Professional Diploma in Digital Marketing 2017

Time Agenda
Day 1
0800 - 0900 Registration & Breakfast
0900 - 1230 Module 1: Introduction to Digital Marketing
1230 - 1330 Lunch
1330 - 1800 Module 2: Search Engine Marketing (SEO)
1800 Collect Packed Dinner & End
Day 2
0800 - 0900 Breakfast
0900 - 1230 Module 3: Search Engine Marketing (PPC)
1230 - 1330 Lunch
1330 - 1800 Module 4: Digital Display Advertising
1800 Collect Packed Dinner & End
Day 3
0800 - 0900 Breakfast
0900 - 1230 Module 5: Email Marketing
1230 - 1330 Lunch
1330 - 1800 Module 6: Social Media Marketing (Part 1)
1800 Collect Packed Dinner & End
Day 4
0800 - 0900 Breakfast
0900 - 1230 Module 7: Social Media Marketing (Part 2)
1230 - 1330 Lunch
1330 - 1800 Module 8: Mobile Marketing
1800 Collect Packed Dinner & End
Day 5
0800 - 0900 Breakfast
0900 - 1230 Module 9: Analytics
1230 - 1330 Lunch
1330 - 1800 Module 10: Strategy & Planning
1800 Collect Packed Dinner & End
Assessment
Time To be advised
Date 30th September 2017
Venue Pearson VUE Test Centre (Arrangement will be made by Program Partner)
Examination Fee USD 200
Duration 180 Minutes
Passing Marks Score > 60 points in each section Text based Multiple Choice, Image based Multiple Choice & Matching and Hot Spot questions
Institute Digital Marketing Institute of Ireland
Exam Setting Formal computer based examination
Diploma will be sent one month after passing the examination

Learning Objectives
To understand the various channels in digital marketing
Learn how to measure the outcomes from each of these digital channels

Learning Outcomes
Drive traffic to the website through payperclick
Understand how digital display campaigns function
Understand elements that can help increase websites visibility through Search Engine Optimization
Use suitable social media channels for different business goals and objectives
Know how to plan and execute email marketing campaigns
Analyze and measure digital marketing activities with web analytics