Action Plan and Budget

Host City Green Goal Contributors.
Message from the Executive Mayor of Cape Town, Ms Helen Zille

Throughout the world major sports events are being recognised as having a global environmental
impact. The large numbers of people travelling to and from these events, the construction and
use of energy consumptive stadia and associated facilities have raised concerns about the
total environmental, and specifically carbon footprints of such events. This translates into a
concern for greater responsibility to reduce climate change impacts and raise awareness of
environmental issues.
During the 2006 FIFA World CupTM held in Germany, a programme called Green Goal aimed to ensure that the environmental
impacts from energy and water use, waste management and transport, were reduced as much as possible, and that the
remaining carbon emissions were offset so that the event was carbon neutral.
The environmental baton has now been handed over from Germany to South Africa, where a similar Green Goal programme
is currently underway for the 2010 FIFA World CupTM, in which host city Cape Town is proud to play a leading role.
This Green Goal Action Plan by Host City Cape Town for the 2010 FIFA World CupTM lists those interventions that will reduce
the carbon footprint of the event in Cape Town. It follows more than a year of hard work by many people, in hosting
workshops, conducting feasibility studies and reviewing the impact of major events in Germany and elsewhere. Finally,
it highlights some opportunities for local, national and international donors and the private sector to consider mutually
beneficial partnerships that will enable host city Cape Town to deliver a full-scale greening effort.
In this regard, Cape Town has already benefited from the contribution of the Konrad-Adenauer-Stiftung (KAS), for which
we are especially grateful.
Message from the Premier of the Western Cape, Ms Lynne Brown

The joint effort by the Province and the City makes it clear to the 2010 FIFA World CupTM Organising
Committee South Africa and the world that we are excited and committed to host not only a
spectacular 2010 event from a logistical and organizational point of view, but also to stage an
event which is based on the premise of sustainable development economic development,
social equity and environmental integrity.
A number of legacy projects have been identified, with long-term benefit to residents a green
legacy is very much part of our sustainable development approach. More trees, increased
waste reduction and recycling, energy and water saving technologies, increased use of non
motorized transport, infrastructural development that benefits all communities and encourages
responsible tourism, are only some of the long-lasting benefits from the 2010 FIFA World CupTM that residents of the Western
Cape will enjoy long after the 2010 FIFA World CupTM has come and gone.
This commitment and real practice can only improve our attractiveness as a destination for investors and visitors, while
improving the infrastructure and facilities for all who live and work here permanently.
Greening the 2010 FIFA World CupTM requires a massive effort that involves partnerships between the private sector and
government, and between NGOs and government. In this regard, the Provincial Government of the Western Cape
acknowledges the kind contribution of the Konrad-Adenauer-Stiftung (KAS) with respect to the Green Goal Workshop
Series, and we look forward to further partnerships in future.
This Green Goal Action Plan by Host City Cape Town for the 2010 FIFA World CupTM is a blueprint of commitment and hope
for the people of Cape Town and the Western Cape. It will require determination and hard work to ensure success, but
the rewards will be a once-in-a-lifetime experience, and environmental legacy opportunities that give our surroundings
and infrastructure a major long-term boost.
Message from the Konrad-Adenauer-Stiftung (KAS), Dr. Werner Bhler

As a German political foundation, Konrad-Adenauer-Stiftung has fostered and supported the
process of democratic transition and consolidation in South Africa for more than 25 years.
Taking into account the dynamics and potential areas of conflict in a new democratic
dispensation, KAS activities focus on the strengthening and further development of South Africa's
multi-party democracy and the rule of law through political education and training.
KAS programmes are rolled out in the form of seminars, workshops, forums and conferences,
mostly in cooperation with local partners. KAS activities aim to provide platforms for the dissemination of research results
and expertise as well as for informed discussions amongst various target groups.
Political will is essential for turning good intentions into action. On behalf of KAS, I would like to thank and compliment our
partners in this project, the City of Cape Town and the Western Cape Provincial Government for demonstrating their
political will to make the 2010 FIFA World CupTM a green event with a sustainable legacy.
This Action Plan is the ultimate product of a workshop series, hosted and organized by KAS and Sustainable Energy Africa
(SEA), that involved relevant stakeholders from all three spheres of government, from academia, civil society, business
and the media.
I am confident that the implementation of this Action Plan will not only assist in the greening of the 2010 FIFA World CupTM,
but in the greening of future major events in the region, throughout South Africa and the world.
1. EXECUTIVE SUMMARY
The 2010 FIFA World Cup to be hosted by South Africa The City of Cape Town and the Provincial Government
is a major international event, the likes of which this country of the Western Cape developed a joint Business Plan for
and continent have not experienced before. Today, the Environmental Workstream of the 2010 FIFA World
international environmental imperatives demand serious Cup, defining a list of high level principles and outcomes
attention to the potential impact of mega events on the to guide the greening of the event. The main objectives
1
environment. This is termed event greening . South of the implementation of the Green Goal programme in
Africa aims to be a world class host for the 2010 FIFA World Cape Town and Western Cape are:
Cup and this would mean a world-class greening effort.
Germany pioneered the greening of the FIFA World Cup The greening of the 2010 FIFA World Cup event
in 2006 through the FIFA-endorsed Green Goal programme footprint; and
and South Africa has therefore both a foundation and a Leaving a positive environmental legacy.
springboard from which to implement the Green Goal
programme for 2010. During a series of workshops supported by the Konrad-
Adenauer-Stiftung (KAS), the greening strategy was
In addition, subsequent World Cup events will need to translated into a detailed Green Goal 2010 Action Plan,
be increasingly green, and South Africa could share presented here.
greening lessons with the next hosts of the FIFA World
Cup, Brazil. A total of 41 projects have been identified across nine
target areas to achieve the objectives of the greening
The challenge for South Africa and Cape Town Host programmeme. The target areas are:
City in particular, is not only to host a successful event
from a logistical and organisational point of view, but also Energy and climate change
to stage an event which has a significantly improved Water
greening profile. Integrated Waste Management
Transport, mobility and access
There are several areas where the impact of the event is Landscaping and biodiversity
considered to be most severe. One such area relates to Green building and sustainable lifestyles
the carbon footprint, which the German 2006 FIFA World Responsible tourism
Cup profiled and attempted to achieve carbon Green Goal communications
neutrality through a specifically targeted programme. Monitoring, measurement and reporting
The analysis of the 2006 event clearly showed that transport
was by far the major contributor to carbon emissions. The Implementation of projects will be through a range of
accommodation sector is another major area of channels. In some cases, projects link with existing
environmental impact, including a significant contribution initiatives either being undertaken by the City of Cape
to carbon emissions, as are the stadia construction and Town, Provincial Government Western Cape, or National
operational activities. All of these three sectors are essential Government. In other cases the City or Provincial
focus areas in a greening programme, and are addressed Government has made specific budget allocations for
in this Action Plan. But there are many others, as can be 2010 event greening project implementation. Certain
seen from the list of target areas. projects will require partnerships with donors,
business, NGOs, civil society and government for
The environmental legacy opportunity presented by implementation.
implementing a Green Goal programme is two fold. Firstly
the high media profile of the World Cup can be leveraged This Action Plan provides the framework to enable Cape
to create awareness for the environment, leading to Town and Western Cape stakeholders, both public and
changed behaviour patterns and reduced consumption private, to use their creativity, to form partnerships,
of critical resources such as water, electricity and fuel, be proactive and mobilise the necessary resources
and biodiversity protection. This behavioural change for a full-scale greening of the 2010 FIFA World Cup.
among residents, aligned with appropriate infrastructural
modification (e.g. waste recycling facilities, energy efficient
lighting and non-motorised transport) will have a long-
term positive economic impact benefit in respect of
reduced operational and environmental costs.
The second legacy opportunity is concerned with

infrastructural improvements, including city beautification
and tree planting, new public open space and a modern
new stadium with a significant green profile.
1 Event greening Greening is taken to refer to all three aspects of sustainability,

and the aim of the Green Goal programme is to enhance social and economic
development within Cape Town and the Western Cape without depleting its
significant natural resources.
The 2010 FIFA World CupTM Host City Cape Town Green Goal Action Plan is printed on Sappi
Triple Green, sugar cane fibre, chlorine free, sustainable afforestation - kindly supplied by Sappi,
Host City Green Goal Contributor.
1. EXECUTIVE SUMMARY
2. CONTENTS
LIST OF ABBREVIATIONS
3. INTRODUCTION AND BACKGROUND
4. THE GREEN GOAL 2010 ACTION PLAN
5. PROJECTS AT-A-GLANCE
LIST OF ABBREVIATIONS
6. PROJECT PLANS
AFDA African Film Development Agency
6.1 ENERGY AND CLIMATE CHANGE BEN
BRT
Bicycle Empowerment Network
Bus Rapid Transport
6.2 WATER CEF
CoCT
Central Energy Fund
City of Cape Town
CPUT Cape Peninsula University of
6.3 INTEGRATED WASTE MANAGEMENT Technology
CTRU Cape Town Routes Unlimited
6.4 TRANSPORT, MOBILITY AND ACCESS CTT Cape Town Tourism
DEAT Department of Environmental
6.5 LANDSCAPING AND BIODIVERSITY Affairs and Tourism
DoT Department of Transport
6.6 GREEN BUILDING AND SUSTAINABLE DWAF Department of Water
Affairs and Forestry
FIFA Federation Internationale de
LIFESTYLES Football Association
GPS Green Point Stadium
6.7 RESPONSIBLE TOURISM IRT Integrated Rapid Transport
KAS Konrad-Adenauer-Stiftung
6.8 GREEN GOAL COMMUNICATION LAB Local Action for Biodiversity
LOC Local Organising Committee
6.9 MONITORING, MEASURING MEPD
NFVF
Mechanical, Electrical, Plumbing and Drainage
National Film and Video Foundation
NMT New Mobility Transport
AND REPORTING PGWC Provincial Government
Western Cape
7. CONSOLIDATED BUDGET PVA Public Viewing Area
SAFA South African Football Association
8. RISK MANAGEMENT SALI South African Landscape Institute
SANBI South African National Biodiversity
9. NEXT STEPS SAPOA
Institute
South African Property Owners
10. DONOR OPPORTUNITIES SEA
Association
Sustainable Energy Africa
UCT University of Cape Town
11. PRIVATE SECTOR AND OTHER FUNDING UNDP United Nations Development
Programme
OPPORTUNITIES UNEP United Nations Environment
Programme
The 2010 FIFA World CupTM Host City Cape Town Green Goal Action Plan is printed on Sappi
Photography by Bruce Sutherland (City of Cape Town) Triple Green, sugar cane fibre, chlorine free, sustainable afforestation - kindly supplied by Sappi,
Host City Green Goal Contributor.
ACTION PLAN 02
SUSTAINABLE
Greening now an integral part of
3. INTRODUCTION major international events
& BACKGROUND As international recognition of the

importance of environmental
sustainability grows, greening of
Much to the excitement of the nation in May 2004 South major international events, including
Africa was selected as host country for the 2010 FIFA the Olympics and FIFA World Cup,
World Cup. Cape Town was subsequently selected as has gained momentum. The
one of the nine host cities ot the tournament that will significant increase in environmental
take place between 11 June and 11 July 2010. The new
awareness between the 2002 and
Green Point Stadium will host eight matches, including
a semi-final. Cape Town will also host the Final Draw in 2006 FIFA World Cup events bears
December 2009. testimony to this. We should expect
the level of environmental
The Host City Agreement signed between the City of awareness to be that much more
Cape Town, LOC and FIFA requires that the host city
acute in 2010, and South Africa will
mainstreams sustainable development and environmental
protection in all aspects of hosting the event.
need to take this seriously in hosting
the 2010 FIFA World Cup. In short,
To give effect to the agreement, the City of Cape Town it will not be acceptable to run an
and the Provincial Government of the Western Cape event with a poor environmental
produced a joint Business Plan for the Environmental profile in 2010. Such an event would
Workstream of the 2010 FIFA World Cup. A list of high
simply not be called world-class.
level themes and outcomes were identified that would
direct the greening of the event.
The Business Plan also aligned the 2010 event greening

programme with the City of Cape Towns Integrated
Metropolitan Environmental Policy (IMEP) and Provincial
Government of the Western Cape Growth and
Development Strategy. The Business Plan identified
the following principles to inform the greening of the
2010 FIFA World Cup.
Sustainable procurement:
Promote sustainable procurement of goods and
services used for the planning, operation, management,
maintenance and decommissioning of the event.
The use of locally produced products and services, as
well as products that have a minimal effect on the
environment will contribute to effective greening.
Purchasing re-useable products and minimising
packaging will also assist with waste reduction and save
on cost. Green criteria should also influence the selection
of venues (hotels, conference facilities) and transport
(buses, airport transfer).
Africa is a continent rich with
resources and natural beauty, but
Sustainable construction: the continents biggest asset is the
As many elements of construction as possible related to
warmth, friendliness, humility and
hosting the World Cup in Cape Town should be green,
including passive design (energy efficient, daylighting
humanity of its people. This has
etc) and the use of environmentally-appropriate been the inspiration for the official
construction materials. slogan of the 2010 FIFA World CupTM:
KE NAKO. Celebrate Africas
Waste management: HumanityTM. KE NAKO simply means
The event will be organized and managed to minimize its time, and indeed Africas time
waste generation as well as to promote awareness and has come to use the 2010 FIFA
change behaviour around all aspects of waste World CupTM to change perceptions
management. This involves interventions to minimize
and reposition the continent in a
waste generation in the planning, operation,
management and maintenance of events, and includes positive light with South Africa as
waste prevention (avoidance), waste reduction, waste the theatre and Africa the stage.
re-use, and recycling. A further aspect is minimizing the
environmental and health impacts by reducing toxicity,
and ensuring environmentally sound treatment and
disposal of remaining waste.
ACTION PLAN 03
Water management:
Interventions to use water efficiently and to promote
awareness and behaviour change around water
use and management, including water demand
management and water efficient technologies should
be key to all aspects of the event. Water usage,
in particular that of potable water, in all aspects of
planning, operation, management, maintenance and
decommissioning, should be minimized and monitored.
Energy efficiency:
Awareness of and adherence to energy efficiency should
be promoted in planning for and hosting the event in
order to reduce energy consumption and change the
way people use energy. Energy saving technologies,
management systems and behaviour change should
be adopted in all aspects of planning, operation,
management, maintenance and decommissioning of
the events infrastructure. The use of renewable energy
should be promoted wherever possible. Energy
efficiency is a particularly important consideration in the
transport sector.
Air quality management:

Strive to maintain air quality through minimizing air
pollution, production and impact. This should be done
through limiting motorized transport and using cleaner
and renewable energy wherever possible.
Participation, communication, education and
public awareness:
Encourage the public, visitors, service providers and
Biodiversity conservation: industries involved in the event, to actively participate
Ensure the events impact on biodiversity is minimized. in the greening process. Service providers, sponsors and
Make visitors to the city, as well as citizens, aware of the visitors should be informed of what has been done to
importance and value of biodiversity in ecosystem green the event and where possible trained in relevant
functioning as well as its contribution to human health aspects of greening. The broader public needs to be
and wellbeing. Highlight local biodiversity hotspots. aware of event greening plans in order to raise awareness
Incorporate indigenous and waterwise landscaping in and facilitate behaviour change beyond those directly
the construction and upgrading of infrastructure for 2010. participating in the event.
Social development: Monitoring and evaluation:

Ensure the event contributes to social development Ensure that information is gathered on the impacts of all
(particularly poverty alleviation) within the host region. event greening interventions and compared to a baseline
Ensure infrastructural development benefits all of information around current events within the stadia.
communities in the region and not just those near the This is essential for learning, promotion of the model, and
stadiums allocate resources for upgrading facilities and awareness raising activities. This principle should be an
transport infrastructure in disadvantaged communities integral part of the process throughout and should not
and host related events in these communities (e.g. public only be part of the final evaluation.
viewing areas, tourism initiatives). Provide short-term and
permanent jobs through the event greening activities.
Aim to alleviate poverty through green legacy projects
Leaving a positive greening legacy:
Ensure that both the short and the long-term impacts of
linked to the 2010 FIFA World Cup.
decisions and actions are positive. Implement activities
that lead to sustainability. Prioritize infrastructural
Responsible tourism: development that will have a lasting benefit for the
Ensure that all tourism development plans for the event broader Cape Town community. Raise public awareness
are environmentally-friendly; prioritize eco-tourism; and encourage behaviour change as a result of
encourage local economic development and interventions implemented throughout the event planning
social justice. and hosting.
04 ACTION PLAN
4. THE ACTION PLAN
The 2010 FIFA World Cup Host City: Cape Town Green
Goal Action Plan (Action Plan), has been developed
as a concise, practical tool for the implementation
of the event greening principles and Business Plan.
The preparation work is all-important
The Action Plan identifies nine target areas and defines
41 specific implementable projects linked to these
target areas. in event greening
The Konrad-Adenauer-Stiftung (KAS) sponsored a series
of 5 facilitated workshops and 2 discussion forums with
a range of experts, stakeholders and interested parties Reducing the impact of a large event such
to assist the City of Cape Town and Western Cape
Provincial Government in selecting the projects. The
workshops focused on sustainable development
principles, green building, biodiversity, landscaping and as 2010 FIFA World Cup is largely
sustainable tourism, integrated waste management,
and project funding and communications. The discussion
forums dealt with carbon offsetting and the design of
determined by the preparatory work
the new Green Point Urban Park, with a focus on the
Peoples Park.
undertaken in the preceding years. There

Institutional Structure:
An institutional structure has been created to facilitate
the implementation of the Action Plan and the
is little of substance that can by achieved
mainstreaming of Green Goal principles and themes
in all aspects of the event planning and operations.
The Action Plan is aligned with the Department of if greening is only considered at the last
Environmental Affairs and Tourism (DEAT) Draft National
Greening 2010 Framework. The Framework outlines
core principles and themes, drawing on lessons from
the greening of major international events held during minute this is termed greenwashing.
the past 20 years.
In addition, the local organising committee (LOC) is

developing a comprehensive and integrated set of
targets and minimum environmental standards to assist City of Cape Town Integrated Development
host cities to mitigate the environmental, social and Plan.
economic impacts of the 2010 FIFA World Cup. This
is along the lines of the 2006 Green Goal targets for LOC Environmental Workstream Workplan.
percentage reductions in waste, improvements in
Green Goal 2006 Legacy Report.
energy efficiency, and others. The lack of baseline data,
particularly for new stadia, fan parks and event greening Review of Greening Status of Stadia Reports
in general, is a challenge, but host cities are working commissioned by DEAT.
with the LOC to address this. The projects identified in
the Action Plan anticipate targets in line with the 2006 City of Cape Town Integrated Metropolitan
Green Goal programme, to be confirmed once national Environmental Policy (IMEP).
targets are published.
City of Cape Town Energy and Climate
change strategy.
Other inputs to the Action Plan have included:
Suggestions from experts involved directly
Cape Town and Western Cape Host City or indirectly in Green Goal, sustainability
Strategic Plan. initiatives, or other relevant fields.
Cape Town and Western Cape Host City
The implementation of the Action Plan will establish baseline
Business Plan.
data as well as appropriate methodologies, to assist in the
Provincial Goverment Growth and planning and evaluation of the greening of future major
Development Strategy. events in the region and throughout South Africa.
ACTION PLAN 05
The nine Green Goal target areas identified are:
1 Energy and climate change

Minimise the carbon footprint of the
2010 event
2 Water
Minimise the use of potable water and
promote conservation of water resources
3 Integrated Waste Management

Reduce, reuse and recycle waste
5. PROJECTS AT-A-GLANCE 4 Transport, mobility and access

Promote energy efficient and universally
accessible mobility and minimise air pollution
5 Landscaping and biodiversity

The main objectives of the implementation of the Green Promote indigenous landscaping and
Goal programme in Cape Town and Western Cape are: enhance biodiversity
6 Green building and sustainable lifestyles

The greening of the 2010 FIFA World Cup Promote environmental awareness,
event footprint; and sustainable lifestyles and environmentally
efficient building practices
Leaving a positive environmental legacy.
7 Responsible tourism
During the series of Green Goal workshops nine target Promote responsible tourism for 2010 and
beyond
areas were identified for action in order to achieve the
objectives of Green Goal in Cape Town. Each target 8 Green Goal communications
Communicate the message of Green Goal
area has a number of projects, summarised below. A to residents and visitors
detailed project plan has been developed for each
project, with key objectives, milestones and indicators 9 Monitoring, measurement and reporting
Monitor, measure and report on progress during
for success. the implementation of Green Goal
Target Area Projects Leader Team members Green Goal Other

Budget Budgets
1. Energy and 1.1 Determine the CoCT PGWC R 400 000 Norwegian
climate carbon footprint Government
change of the 2010 funding the
event national carbon
Minimise the footprint scoping
carbon footprint process
of the 2010 event
1.2 Identify and CoCT CoCT / PGWC R 450 000 Private sector/
implement donor funding
carbon offset opportunity
project(s) in
Cape Town /
Western Cape
1.3 Install energy CoCT CoCT / PGWC R0 Private sector/

efficient Electrical and donor funding
technologies Mechanical opportunity
in stadia and Engineers
training venues,
and at fan parks
and PVAs
2. Water 2.1 Identify CoCT PGWC R 200 000 R15m

alternative donor opportunity
Minimise the use sources of
of potable water water for
and promote irrigation of
conservation of the Green
water resources Point Common
training venues
2.2 Installation of CoCT / Architects R0 Included in

water saving PGWC Mechanical 2010
devices in the Engineers infrastructure
stadia and and operational
training venues budgets
06 ACTION PLAN
Budget Budgets
3. Integrated 3.1 Operational CoCT PGWC R 180 000 Included in CoCT Solid
Waste waste Waste Management
Management minimisation Budget
in stadium,
Reduce, re-use fan parks,
and recycle waste PVAs and
training venues
in the run-up
and during
the event.
3.2 Green Goal CoCT PGWC R 400 000

branding of
recycling bins
and waste
minimisation
signage
3.3 Recycling CoCT PGWC R 40 000 R1,14 million

drop-off included in CoCT Solid Waste
centres in the Management budget
CBD and
Atlantic
Seaboard
4. Transport, 4.1. Development CoCT PGWC R 180 000 R183 million

mobility and of bicycle and included in CoCT,
access pedestrian PGWC and DoT
facilities budgets for NMT
Promote energy projects
efficient and
universally
accessible
mobility and
minimise air
pollution
4.2. Development CoCT CoCT / R 180 000 R1,76 billion included

of public PGWC in CoCT, PGWC
transport and DoT budgets
infrastructure
4.3. CBD bicycle PGWC CoCT R 45 000 R1 million included

services in CoCT, PGWC
and DoT budgets
4.4. Eco-taxis PGWC CoCT R70 000 Potential private

sector business
opportunity
5. Landscaping 5.1. Indigenous CoCT PGWC R100 000

and gardening
biodiversity training
programme
Promote for Green Point
indigenous Urban Park
landscaping and staff
enhance
biodiversity
5.2. Biodiversity CoCT PGWC R250 000 Potential private

Showcase sector / donor
Garden at sponsorship
Green Point opportunity
Urban Park
5.3. Student CoCT CPUT R20 000

landscape UCT
design OVP Landscape
competition Architects
for Mouille
Point beachfront
and promenade
5.4. City CoCT PGWC R250 000 Additional budget to be

beautification secured on CoCT and
and tree PGWC budgets
planting
campaign
ACTION PLAN 07
Budget Budgets
6. Green 6.1. Green Point CoCT PGWC R 200 000 R180 million from
Building and eco-park CoCT budget for
Sustainable and Smart redevelopment of
lifestyles Living Centre Green Point Common
Promote R190 000 Business
environmental Plan and fundraising strategy
awareness, funded by DANIDA
sustainable
lifestyles and R25 million
environmentally
efficient building required for construction
practices of ECO Centre
6.2. Undertake & CoCT PGWC R 25 000 DANIDA has already

monitor Green funded Green Review of
Review Stadia via DEAT
Recommend-
ations for
Green Point
and Athlone
stadia
6.3. Cape Town CoCT PGWC R 200 000 Potential private sector
Green Map business opportunity
6.4. Green Goal CoCT PGWC R 380 000 CoCT 2010 volonteer budget
volunteer and
training
programme
6.5. Green Goal CoCT PGWC R 150 000 Potential donor / corporate
Soccer Club sponsorship opportunity
Competition
6.6. Soccer and CoCT PGWC R 300 000 Potential donor / corporate
Environment sponsorship opportunity
educational
poster and
guide
6.7. Green Goal CoCT PGWC R 300 000 Potential donor / corporate
short films sponsorship opportunity
R20 000 funded by DANIDA
6.8. Anti littering CoCT PGWC R 400 000 CoCT Solid Waste Management
and waste budget
recycling CoCT Communications
campaign budget
PGWC Pollution Waste
Management budget
PGWC Communications
budget
6.9. Drink tap CoCT PGWC R 150 000 CoCT Water Services budget
water CoCT Communications budget
campaign
6.10. Green CoCT PGWC R 200 000 CoCT / PGWC events budgets
procurement
for 2010
events
6.11. Greening of CoCT / R 450 000 Potential donor / corporate

2010 events PGWC sponsorship opportunity
08 ACTION PLAN
Budget Budgets
7. Responsible 7.1. Code of CTT CoCT R 400 000 CTT / CTRU budgets
Tourism responsible PGWC
conduct for
Promote visitors
responsible
tourism for 2010
and beyond
7.2. Responsible CTT CoCT R 300 000 CTT Service Excellence

tourism PGWC Programme
awareness CTRU budget
and training
7.3. Environmental PGWC / CoCT R0 R1.372 milliion

accreditation SEA CTT funded by
system for CTRU British High
accommodation Commission
sector :
GreenStaySA
8. Green Goal 8.1. Green Goal CoCT CoCT R 25 000 R490 000
Communications Workshop PGWC funded by KAS
Series
Communicate the
message of Green
Goal to residents
and visitors
8.2. Green Goal CoCT PGWC R 150 000 Potential private

brand sector / donor sponsorship
development opportunity
and activation
8.3. Briefing for CoCT PGWC R 25 000 Potential private

potential sector / donor sponsorship
Green Goal opportunity
funders
8.4. Green Goal CoCT PGWC R 900 000 CoCT / PGWC

Marketing and Communications budgets
communications
roll-out

Ambassadors sector / donor sponsorship
opportunity
8.6. Green Goal CoCT PGWC R 40 000 CoCT Communications

website and budget
online resources

2010 exhibition sector / donor sponsorship
opportunity
8.8. Green Goal PGWC CoCT R 100 000 Potential private

2010 Awards sector / donor sponsorship
opportunity
ACTION PLAN 09
Budget Budgets
9. Monitoring and 9.1. Procedures & CoCT PGWC R 50 000

Measurement Methodologies
and Reporting
Monitor, measure
and report on
progress with the
implementation
of Green Goal
9.2. Targets & CoCT PGWC R 200 000 LOC budget for setting
Baseline national targets
studies
9.3. Annual Reports CoCT PGWC R 360 000 Potential private sector / donor
and Legacy sponsorship opportunity
Report
Carbon legacy projects

A carbon legacy project uses
funds generated, often from a
voluntary or mandatory carbon
tax levied on event participants,
to implement measures which
reduce carbon dioxide emissions
in other sectors of society.
For example, the 2002 World
Summit legacy projects included
renewable energy generation
plant establishment, and the 2006
ICLEI World Congress legacy
project funded energy efficiency
in low-income households.
Suitable legacy projects will need
to be identified for 2010, such that
both the social and environmental
benefits are maximised for South
Africa and the world.
10 ACTION PLAN
Project Details:
Project Leader CoCT
Team Members PGWC
6. DETAILED PROJECT
PLANS Other
Stakeholders
CEF
FIFA
DEAT
1 ENERGY & LOC
CLIMATE CHANGE Norwegian Government
Measurable Baseline and final carbon

1.1 Determine the Targets footprint reports, ring-fencing
carbon footprint Cape Town host city

footprint.
of the 2010 event Indicators Total tons of CO2 (or equivalent)

for event in Cape Town and
Description:
Western Cape, broken down into
Estimate the carbon footprint of hosting sectoral and geographical source.
the event in Cape Town and the Western
Key Milestones Milestone
Cape, covering the sectors of transport, Dates
accommodation, stadia and other
2010 operations. This would include the 1. Carbon baseline March 2009
monitoring of actual carbon footprint study undertaken
during the event and reporting during and
after the event.
2. Targets agreed April 2009
3. Carbon June/July
monitoring 2010
4. Carbon footprint August 2010

final report
Legacy project Yes
Green Goal R400 000

Budget
Other Budgets Norwegian Government funding

national carbon footprint scoping
process
ACTION PLAN 11
Project Details:
Project Leader CoCT
Team Members PGWC
Other DEAT
Stakeholders UNEP
UNDP
South South North
Genesis Analytics
1.2 Identify and implement

carbon offset project(s) Measurable
Targets
A carbon neutral event in
Cape Town CO2 generated by
in Cape Town and Host City and Western Cape
based training venues, fan park,
the Western Cape PVAs and transport is offset
Indicators
1. Total tons of CO2 offset
Description: (determined from project
monitoring)
To support the national move towards a
carbon neutral event by identifying, scoping 2. Community benefits: job
and undertaking local carbon offset project(s) creation, empowerment
which achieve important economic and of communities
social benefits for Cape Town / Western Cape
in addition to offsetting carbon. Carbon offset Key Milestones Milestone
Dates
will link with national projects where possible.
1. Carbon offset July 2009
project(s) selected
and detailed plan
and budget
developed
2. Implementation October
partners on board 2009
3. Funding for November

implementation 2009
secured
4. Green Goal April 2010

carbon offset
initiative
launched
5. Implementation April 2010

of projects and
beyond
Legacy project Yes
Green Goal R450 000

Budget
Other Budgets Potential additional funding from

national 2010 carbon offset
programme
Potential to sponsor renewable

energy certificates for 2010
venues
12 ACTION PLAN
Project Details:
Project Leader CoCT /PGWC
Team Members PGWC

Architects
MEPD Engineers
Other ESKOM
Stakeholders SEA
Measurable 1. 20% reduction in energy

Targets consumption at the
various venues
2. Reduction in operating cost

due to installation of energy
efficient devices
Indicators 1. Optimal use of energy efficient

technologies and control
1.3 Energy efficient systems
technologies in stadia 2. Medium and long term savings

on energy costs and CO2
and training venues,fan emissions
park, PVAs and other Key Milestones Milestone

Dates
facilities 1. GPS MEPD November

specifications 2007
finalised
Description:
2. Identification of October
Install energy saving technologies in the Green opportunities at 2008
Point Stadium, training venues, fan park, PVAs other venues
and other facilities. Technologies could include
inherently efficient air conditioning, ventilation, 3. Installation at October
GPS completed 2009
hot water and lighting systems, insulation and
building management systems.
4. Testing and December
commissioning 2009
at GPS
5. Roll out April 2010

technologies
at other venues
Legacy project Yes
Green Goal R0
Budget
Other Budgets Included in 2010

infrastructure
and operational
budgets
Potential donor sponsorship

opportunity
ACTION PLAN 13
Project Details:
Project Leader CoCT
Team Members PGWC

Consultants
2 WATER Other
Stakeholders
DWAF
German funders
2.1 Alternative Measurable 50% reduction in consumption of
sources of water for Targets potable water for irrigation of the

Green Point Common
irrigation of the
Green Point Common Indicators Litres of water from alternative
sources (other than potable
water) used for irrigation purposes
Description:

Implement recommendations of feasibility Dates
study to identify alternative sources of
water for the irrigation of the Green Point 1. Feasibility study August
Common, secure funding and construct concluded 2008
infrastructure.
2. Capital budget January
secured 2009
3. Tendering June 2009

complete
4. Construction July 2009

commences
5. Completion February
2010
Legacy project Yes
Green Goal R0
Budget
Other Budgets R 200 000 from

2010 operational
budget
R 15 million required
for construction
14 ACTION PLAN
Project Details:
Project Leader CoCT /PGWC
Team Members Architects

Mechanical Engineers
Other
Stakeholders
2.2 Installation of Measurable

Targets
1. Reduction in consumption of
water saving devices potable water for irrigation of

the Green Point Common
in stadia and
training venues 2. Reduction in operating cost
due to installation of water
saving devices
Description:
Indicators Litres of water from alternative
sources (other than potable water)
Install water saving devices in the Green Point
used for irrigation purposes
Stadium, fan park, PVAs and training venues.
Devices could include low flow shower heads,
duel-flush toilets, tap aerators, etc. Dates
1. MEPD February
specifications 2008
finalised
2. Stadium green April 2008

review completed
3. Installation October
completed 2009
4. Testing and December

commissioning 2009
Green Goal 0
Budget
Other Budgets Included in 2010 infrastructure

and operational budgets
ACTION PLAN 15
Project Details:
Project Leader CoCT
Team Members PGWC

Consultant
Other DEAT
Stakeholders LOC
Environmental Workstream
Waste Working Group
Measurable 20% of waste from stadium, fan park,

Targets PVAs and training venues recycled
Indicators 1. Tonnage of waste from stadium,

fan park,PVAs and training
venues recycled
2. Waste avoided at stadium,

fan park, PVAs and training
venues through agreements
with vendors
3 INTEGRATED WASTE Key Milestones Milestone

Dates
MANAGEMENT 1. Stadium green April 2008
review completed
3.1 Operational waste 2. Approaches, September
minimisation in standards and

practices
2008
stadium, fan park, recommendations

developed and
PVAs and training agreed
venues 3. Stadium operator February

adoption of 2009
Description: approaches,
standards and
Develop approaches, standards and practices
practices to keep operational waste at the
stadium, fan park, PVAs and training venues 4. Implementation of June 2009
waste minimisation
to a minimum.
programme at
stadium, fan park,
PVAs and training
venues
5. Final report August 2010
Green Goal
R 180 000
Budget
Other Budgets Included in CoCT Solid Waste

Management budget
16 ACTION PLAN
Project Details:
Project Leader CoCT
Team Member PGWC
Other DEAT
Stakeholders LOC
Waste Working Group
Measurable 1. 100% of bins used at stadium,

Targets fan park, fan mile and PVAs
branded with waste / recycling
signage
2. No. of recycling signage boards

displayed at the stadium, fan
park, fan mile, PVAs and
training venues
Indicators 1. Bins installed for pilot use

during pre- 2010 events
3.2 Green Goal
Branding of recycle 2. Bins utilised by consumers
bins and waste 3. Waste collected and processed
minimisation signage Key Milestones Milestone

Dates
Description: February
1. Bin branding and
pictogram designs 2009
Develop recycling branding for waste bins developed
located at the stadium, fan park, PVAs and September
training venues. Develop recycling sign boards 2. Pilot installation
2009
for consumer awareness and education during completed
the World Cup event. Promote waste recycling
3. Recycling December
through PR and Media activities.
sign boards 2009
developed
and
manufactured
4. Pilot evaluation February

of bins and 2010
sign boards
5. Full installation April 2010

completed
Legacy project Yes
Green Goal R 400 000

Budget
Other Budgets
ACTION PLAN 17
Project Details:
Project Leader CoCT
Team Members PGWC
Other Recycling Companies

Stakeholders Packaging industry
Recyclers
Collectors
Waste sector
NGOs
Measurable 1. Establishment of Drop off Centre

Targets
2. Tons of recycled material
dropped off before, during and
after 2010 FIFA World Cup
games
3. Cubic metres of landfill space

saved
3.3 Recycling drop-off 4. No. of people using

drop-off centres
centres in CBD and Indicators 1. Awareness generated about
Atlantic Seaboard recycling
2. Participation amongst Central

CBD and Atlantic Seaboard
residents
Description:
3. PR generated for Green Goal
Establish and promote CBD and Atlantic
4. Take up by private sector in
Seaboard drop off centres for post consumer
terms of collections
recyclable material such as glass, plastic (#1;
#2, #4, #5, #6), cans, cardboard, paper and Key Milestones Milestone
organic waste. Dates
1. Site selection and September

business plan 2008
2. Construction September
complete 2009
3. Selection of September
Operator 2009
4. Opening of Drop October

Off Centre 2009
Legacy project Yes
Green Goal R 40 000

Budget
Other Budgets R 1.14 million included in CoCT Solid

Waste Management budget
18 ACTION PLAN
Project Details:
Project Leader CoCT
Team Member PGWC
4 TRANSPORT, MOBILITY Other DoT
AND ACCESS Stakeholders BEN
Measurable 1. No. of kms of new bicycle

and pedestrian lanes
4.1 Development of Targets
provided by 2010
bicycle and pedestrian 2. No. of spectators diverted

from using motorised
facilities transport to NMT
3. No. of Green Goal signs installed
Description:
Indicators Use of NMT by spectators
during 2010 event
Development of bicycle and pedestrian lanes and
crossings to facilitate non-motorised access to the Key Milestones Milestone
Dates
stadium, fan park and PVAs; promote use of NMT
and installation of Green Goal NMT signage 1. Appointment of Completed
consultants to
design NMT /
pedestrian routes
/ lanes
2. Development of December
pilot projects 2008
3. Tendering of NMT December

and pedestrian 2008
focus projects
concluded
3. Construction of April 2010

NMT and
pedestrian focus
projects
completed
5. Install Green Goal April 2010

NMT signage and
media campaign
Legacy project Yes

Budget
Other Budgets R 183 million National, CoCT, PGWC

and DoT budgets for NMT projects
ACTION PLAN 19
Project Details:
Project Leader CoCT /

PGWC
Team Members CoCT /

PGWC
Other DoT
Stakeholders
Measurable 1. No. commuters using public

transport to get to 2010 venues
Targets
2. No. of spectators using rail based

park and ride
Indicators Use of public transport by spectators

during 2010 event

Dates
1. Budget approval September

4.2 Development of for 2010 public 2008
public transport transport projects
infrastructure 2. Construction April 2010

completed
3. Installation of April 2010

Description: Green Goal
public transport
Development of the Airport and Inner City signage
IRT, Klipfonteint BRT, N2 BRT lanes and rail
based park and ride, stadium precinct bus 4. Media campaign June 2010
and shuttle embayments, long distance to promote public
coach terminal, upgrades to public transport transport
infrastructure on various public transport
corridors; promote the use of public transport Legacy project Yes
during 2010 and installation of Green Goal
signage at key locations.
Budget
Other Budgets R1,76 billion in CoCT, PGWC

and DoT budgets
20 ACTION PLAN
Project Details:
Project Leader PGWC
Team Member CoCT
Other DoT
Stakeholders BEN
CTRU
CTT
Measurable No. of bicycles

Targets operational
by June 2010
Indicators 1. Growing and sustainable

turnover of bicycle operator
business
4.3 CBD bicycle 2. Waiting list for operating licenses
services
Dates
Description: 1. Project concept November

document 2008
Facilitate and promote a low-cost non- completed
motorized bicycle service operating within
the CBD. These would be operated by 2. Operating licences June 2009
entrepreneurs and rented out or used for granted
guided tours.
3. Operator November
appointed 2009
4. Media campaign June 2010

to promote bicycle
service
Legacy project Yes
Green Goal R 45 000

Budget
Other Budgets R 1 million included in CoCT, PGWC

and DoT budgets
ACTION PLAN 21
Project Details:
Project Leader PGWC
Team Members CoCT
Other DoT
Stakeholders Taxi operators
Measurable No. of eco-taxis

Targets operational
by June 2010
Indicators 1. Interest in operating such a fleet

from private sector
4.4 Eco-taxis 2. Interest in donating or subsidizing

eco vehicles
3. Operating licenses procured

Description:
Dates
Facilitate the establishment of a fleet of
1. Project concept November
low emission, energy efficient, eco friendly
taxis operating in the CBD for 2010 and document 2008
beyond. The eco taxis would have low fuel completed
consumption and energy efficient technology
thereby reducing emissions that harm the 2. Operating licenses June 2009
environment. The vehicles will be branded granted
to create awareness of Green Goal 2010.
3. Operator November
appointed 2009
4. Media campaign June 2010

to promote eco-
taxi service
Legacy project Yes
Green Goal R 70 000

Budget
Other Budgets Potential private

sector business opportunity
22 ACTION PLAN
Project Details:
Project Leader CoCT
Team Members PGWC
Other SALI
Stakeholders SANBI
Cape Flats Nature
OVP Landscape Architects
Training institutions
Measurable No of trained indigenous

Targets landscapers by 2010
Indicators Existence of training

programme
5 LANDSCAPING AND Key Milestones Milestone

BIODIVERSITY Dates
1. Training institution July 2009

selected
5.1 Indigenous gardening 2. Training material September

training programme developed 2009
for Urban Park staff 3. First trainer trained October

2009
4. First landscaper February

Description: and supervisor 2010
trained
The development of a training programme for
landscaping workers and managers on
sustainability principles and practices in the Legacy project Yes
establishment and care of indigenous gardens
in the Green Point Urban Park.
Budget
Other Budgets Potential donor / corporate

sponsorship opportunity
ACTION PLAN 23
Project Details:
Project Leader CoCT
Team Members PGWC
Other SALI
Stakeholders SANBI
Cape Flats Nature
LAB
Measurable No. of plant

Targets species represented
5.2 Biodiversity Indicators 1. Public awareness of showcase

showcase garden gardens
at Green Point Urban Park 2. Sustainability of ongoing

operations
Description:
Milestone
Key Milestones Dates
Design and construct in the Green Point Urban
Park a showcase garden of indigenous, 1. Garden location November
waterwise plantings that display the regions and layout 2008
biodiversity and demonstrate responsible finalised
environmental gardening/horticultural
practices with the goal of disseminating 2. Plant list agreed April 2009
general and specific practical knowledge as
well as information about the importance of August
3. Construction
biodiversity conservation.
completed 2009
4. Open to public April 2010
Legacy project Yes

Budget
Other Budgets Potential donor / corporate

24 ACTION PLAN
Project Details:
Project Leader CoCT
Team Members UCT

CPUT
Other Murray and Roberts /

Stakeholders WBHO
Measurable 1. No. of competition

Targets entries received
2. No. of attendees at
workshops with students to
create interest in the
competition
3. Acceptance rate of judges

and their support for Green Goal
4. Media coverage
5.3 Student landscape design Indicators 1. Quality of entries received
competition for Mouille Point 2. Competition ideas used

in final design
beachfront and promenade
Milestone
Description: 1. Draft TOR for November

Competition 2007
2. Announce November
A competition to design an upgrade of the
competition 2007
Mouille Point Beachfront and Promenade
adjacent to the Green Point Stadium. The 3. Registration of March 2008
competition, which emphasises the entrants
incorporation of the principles of sustainable
development in the design, is aimed at 4. Submissions April 2008
received
landscape architecture, design and fine art
students at the University of Cape Town and
5. Judging April 2008
Cape Peninsula University of Technology.
6. Announcement May 2008
of winners
7. Liaison with April 2009

landscape
design team for
implementation
Legacy project Yes
Green Goal R 20 000

Budget
Other Budgets
ACTION PLAN 25
Project Details:
Project Leader CoCT
Team Members PGWC
Other DWAF
Stakeholders Media
5.4 City beautification Measurable 1. No. of areas upgraded through

Targets city beautification projects
and tree planting
campaign 2. No. of trees purchased /
sponsored by August 2010
Description: 3. No. of trees planted
Indicators 1. Enquiries about tree planting

Beautification of the City of Cape Town in
line with the undertakings made in the host
2. PR generated
city agreement. Involvement of communities,
NGOs and business in tree planting as part of
landscaping and beautification improvements Key Milestones Milestone
Dates
ahead of 2010.
1. Campaign October
overview and 2008
implementation
plan completed
2. Beautification February
campaign 2009
launched
3. Tree planting July/ August

campaign 2009
4. Preparation and November

maintenance of 2009-
trees, gardens and
infrastructure June 2010
Legacy project Yes

Budget
Other Budgets R4 million from DWAF
Additional budget to be secuared on

CoCT and PGWC budgets
26 ACTION PLAN
Project Details:
Project Leader CoCT
Team Members PGWC
Other Civic / Ratepayers Associations

Donor agencies
Stakeholders Private sector
ESKOM
UNEP
Environmental NGOs
Measurable 1. Completion of business plan

Targets
2. Construction of the ECO Centre
3. No. of visitors
Indicators 1. Interest and participation

from green suppliers, service
providers
2. Impact of the project people

changing their lifestyles
3. Business generated for green

industries

Dates
6 GREEN BUILDING AND 1. Appoint consultant July 2008
SUSTAINABLE LIFESTYLES to draw up
business plan
2. Brief for Urban October

6.1 Green Point Urban Park Park developed. 2008
and ECO Centre 3. Fundraising for

construction
January
2009
of Centre ongoing
Description: 4. Construction of January

Urban Park 2009
commences
Design and construct the Green Point Urban
Park along eco-park principles. Establish an 5. Appointment of July 2009
ECO Centre demonstrating practical ways to operator of Centre
live a more sustainable lifestyle and linking
6. Construction of September
Capetonians to products and service providers.
Centre 2009
Centre provides actual examples of
installations, products for testing, resource 7. Opening of May 2010
material, demonstrations, lectures, and ECO Centre
workshops on how to reduce our carbon
footprint and live more responsibly. The centre
will support the sustainable design concept of
the Green Point Urban Park, for example by
establishing a composting and vermiculture Legacy project Yes
facility for the landscaping associated with the
stadium and Urban Park. Green Goal
R 200 000
Budget
Other Budgets R190 000 from DANIDA for

business plan and fundraising
R 25 million required for construction

and establishment of centre
R180 million CoCT budget for rede-

velopment of Green Point Common
ACTION PLAN 27
Project Details:
Project Leader CoCT
Team Members PGWC

Stadia Consortiums
Other DEAT
Stakeholders Green by Design team
Measurable Implementation of
Targets recommendations
Indicators Recommendations
from green review report
6.2 Undertake and Key Milestones Milestone

monitor Green Review Dates
September
for Green Point and 1. Undertake green
review of Stadia - April 2008
Athlone Stadia 2. Final green stadia June 2008

review report
Description:
completed
Undertake a green review of the Green

3. Monitor stadia Ongoing
Point and Athlone Stadia designs. Monitor
construction
and report on the implementation of the
recommendations of the review.
4. Report on green March 2010
measures
implemented
at stadia
Legacy project No
Green Goal R 25 000

Budget
Other Budgets DANIDA funded the green review

of stadia
28 ACTION PLAN
Project Details:
Project Leader CoCT
Team Members PGWC
Other CTT
Stakeholders CTRU
www.greenmap.org
Measurable 1. No. of maps printed and

Targets distributed
2. No. of facilities, attractions

included in the Map
6.3 Cape Town Green Map Indicators Residents and visitors

using the map

Description: Dates
1. Working group September

Produce an urban green map to chart Cape
established 2008
Towns ecological resources and community
spirit and to encourage a healthy and
2. Funding and November
sustainable brand for the Mother City during
and beyond 2010. Green maps promote a sponsorship 2008
fresh view of the city's environment that remind obtained
residents and visitors to enjoy nature near their
places of residence, and to live, work and 3. Website live February
play in ways that help regenerate the 2009
ecosystems of the mountains, rivers and seas. 4. Green Map printed June 2009
This map will guide Capetonians and visitors and distributed
to Cape Towns wealth of sustainable options
and will encourage behaviour change.
Legacy project Yes

Budget
Other Budgets Potential private sector

business opportunity
ACTION PLAN 29
Project Details:
Project Leader CoCT
Team Members PGWC
Other LOC
Stakeholders DEAT
Training institutions
Measurable 1. Training materials developed

Targets
2. No. of volunteers trained
6.4 Green Goal volunteers and Indicators Trained volunteers
training programme imparting knowledge
to spectators and visitors

Description: Dates
1. Call for proposals April 2009

Develop a Green Goal training module to be
to develop training
integrated into the 2010 Volunteer Programme.
manual
Particular emphasis is on waste, litter,
pollution, biodiversity, sustainable transport,
etc. in relation to the 2010 event and beyond. 2. Volunteers training April 2010
Volunteer training module to be used for completed
future mega-events.
Legacy project Yes

Budget
Other Budgets CoCT 2010 Volunteer budget
30 ACTION PLAN
Project Details:
Project Leader CoCT
Team Members PGWC
Other Youth Unlimited

Stakeholders Grassroots Soccer
German funders
SAFA
6.5 Green Goal Soccer Club Measurable 1. No. of schools / clubs
competition Targets participating
2. No. of youth participating

Description:
Indicators Level of increased awareness of
environmental issues from
Implement a competition amongst schools
participants
and /or soccer clubs that would profile Green
Goal 2010 and encourage the active
participation of students and soccer players
in implementing greening activities in and Dates
around their schools and soccer clubs.
1. Draft TOR for February
Competition 2009
2. Announce June 2009

competition
3. Registration of July 2009

entrants
4. Judging April 2010
5. Announcement May 2010

of result
Legacy project Yes

Budget
Other Budgets Potential corporate / donor funding

opportunity
ACTION PLAN 31
Project Details:
Project Leader CoCT
Team Members PGWC
Other Youth Unlimited

Stakeholders SAFA
LOC
Media Partners
6.6 Soccer and Environment Measurable 1. Green Goal 2010 Poster and
educational poster Targets Teacher Resource Pack compiled
and guide 2. No. of posters distributed to

schools and youth organisations
Description:
3. No. of Teacher Packs
distributed to teachers
To compile a Soccer and Environment
poster and resource pack for teachers to
Indicators 1. Usage of the packs by teachers
educate and inform students about
sustainable development and Green Goal
2. Green Goal awareness
2010 activities in particular, using football as
a metaphor. generated

Dates
1. Draft Brief for Poster October

Resource Pack 2008
2. Select consultant January

2009
3. Poster and April 2009
Resource Pack
completed
4. Design and print May 2009

Posters and
Resource Packs
5. Launch Poster and June 2009

Guide
Legacy project Yes

Budget

opportunity
32 ACTION PLAN
Project Details:
Project Leader CoCT
Team Members PGWC
Other Cape Film Commission

AFDA
Stakeholders
NFVF
1. Films being produced

Measurable
Targets
2. No. of Green Goal events
and projects covered by the film
3. No. of organised and

informal screenings of the
documentary
PR generated by
Indicators
screening of film
6.7 Green Goal short films Milestone
Description:
1. Develop a film October
production 2008
A short documentary film on Green Goal 2010 concept paper
to be used prior to the 2010 FIFA World Cup and feasibility
to raise awareness of Green Goal objectives.
An edited version to be produced after
the 2010 FIFA World Cup as part of the 2. Set up November
legacy report. The first film should motivate documentary 2008
project plan and
Capetonians to reduce energy and water use,
budget for filming
reduce and recycle waste and understand
and editing
and support the objectives of Green Goal.
The second will document the process and 3. Final edit of April 2009
outcomes of Green Goal. documentary
film
4. Launch of film June 2009
5. Edit for legacy August

report 2010
Legacy project No

Budget

opportunity
ACTION PLAN 33
Project Details:
Project Leader CoCT
Team Members PGWC
Other Media Partners

Stakeholders Recycling industry
LOC
DEAT
Indalo Yethu
Measurable 1. Campaign designed

and implemented
Targets
2. No. of people exposed

to anti-littering and
recycling message
6.8 Anti-littering Indicators Increased cleanliness of
and waste City / Province; Increased

interest in waste separation
recycling campaign and recycling
Description: Key Milestones Milestone

Dates
An above-and-below-the-line Green Goal 1. Identify key November

2010 advertising campaign to encourage target audience 2008
and motivate residents and visitors to keep
Cape Town and the Western Cape clean. 2. Develop January
campaign brief 2009
and budget
3. Campaign March 2009

designed
4. Campaign June 2009

breaks
5. Review of January
campaign 2010
6. 2010 event June 2010

roll-out
Legacy project Yes

Budget
Other Budgets CoCT Solid Waste Management

budget
CoCT Communications budget
PGWC Pollution and Waste budget
PGWC Communications budget
34 ACTION PLAN
Project Details:
Project Leader CoCT
Team Members PGWC
Other Media Partners

Stakeholders
Measurable 1. Campaign designed and

Targets implemented
2. No. of people exposed to

drink tap water message
Indicators Reduction of bottled

water bottles in the
6.9 Drink tap water campaign waste stream
Milestone
1. Develop March 2009

Description:
campaign
brief and budget
An above-and-below-the-line Green Goal
2010 advertising campaign to assure and
encourage residents and visitors to drink tap 2. Campaign June 2009
water in order to reduce the energy and waste designed
associated with bottled water.
3. Campaign breaks November
2009
4. Review of February
campaign 2010
5. 2010 event roll-out June 2010
Legacy project No

Budget
Other Budgets CoCT Water Services budget
CoCT Communications
budget
ACTION PLAN 35
Project Details:
Project Leader CoCT
Team Members PGWC
Other Media
Stakeholders CTT
Fair Trade in Tourism
Proudly South African
Tradeworld
Measurable Total spend on green /

Targets fair trade products
Indicators Increase in no. of suppliers

offering green / fair trade
products
6.10 Green Procurement Key Milestones

Milestone
Dates
for 2010 events 1. Identify options September

for green 2008 and
procurement ongoing
Description: for 2010 events
Promote environmentally responsible 2. Establish supplier February

purchasing by integrating environmental & vendor 2009
considerations into purchasing process for database
2010: from avoiding unnecessary purchases for green
and identifying greener products to the procurement
specification for tenders and life cycle for Green Goal
costing. Promote the procurement of local
2010
products made from local materials, to avoid
carbon emissions from imported goods and
3. Ongoing June 2009
materials, stimulate local green industries.
procurement
Support Fair Trade organisations that benefit
local communities and the environment from green
through their products and production suppliers
processes. Implement CoCT and PGWC for events and
policies and principles for green procurement. collateral
Legacy project Yes

Budget
Other Budgets CoCT and PGWC

2010 events budgets
36 ACTION PLAN
Project Details:
Project Leader CoCT / PGWC
Team Members CoCT

PGWC
Other DEAT
Stakeholders LOC
Measurable Publication (print and online)

Targets and distribution of guide
Indicators 1. 2010-related events are

promoted/ marketed as green
6.11 Greening of 2010 events
2. Events organisers promote their
ability to deliver green events
Description: Milestone
Work with events organisers and related

1. Information September
organisations to promote the greening of
session with 2008 and
the 2010 events and exhibitions through
events organisers ongoing
sustainable procurement practices, reduction
in energy use, sustainable waste practices, 2. Distribute DEAT October
reduction in use of water, promotion and guide to greening 2008
protection of biodiversity and sustainable events
transport.
3. Ongoing greening November
of events 2008
ongoing
Legacy project Yes

Budget
Other Budgets CoCT and PGWC

2010 events budgets
ACTION PLAN 37
Project Details:
Project Leader Cape Town Tourism
Team Members CoCT

PGWC
Other UNEP
Stakeholders Tourism bodies

ACSA
DEAT
LOC
Communications Working Group
1. Inclusion of code in official

Measurable
visitors guides
Targets
2. No. of Green Passports
distributed in Cape Town /
Western Cape
7 RESPONSIBLE TOURISM Indicators

1. Increase in number of
accredited sustainable tourism
operators / product owners
7.1 Code of responsible 2. Reduction in number of

irresponsible practices and
conduct for visitors incidents
Milestone
Description:
1. Code drafted April 2009
Develop and promote a code of responsible and finalised
conduct for vistors and tourism product
owners / operators, building on the Cape Town 2. Layout for visitors July 2009
Declaration. Roll out the code in 2009, 2010 guide approved
and beyond, in Cape Town and Western Cape
3. Printing and October
official visitors guides. Participate in the
distribution of 2009
development and implementation of a Green
visitors guides
Passport if implemented.
Legacy project Yes

Budget
Other Budgets CTT / CTRU budgets
38 ACTION PLAN
Project Details:
Project Leaders CTT

CoCT
PGWC
Team Members Industry bodies

DEAT
Other Tourism industry

Stakeholders training providers
Measurable 1. No. of participants in Level 1

Targets training programme by
June 2010.
Indicators 1. Existence of training

programme
7.2 Responsible tourism 2. Accreditation of training
awareness and training programme
Milestone
Description: 1. Training material February

developed 2009
The development of a training programme
for the tourism industry on responsible tourism 2. Accreditation April 2009
principles, practices, experiences and products received
ahead of 2010. Creation of an accredited
certificate for participants who successfully
3. First trainer June 2009
complete the training programme. Link
trained
the programme to the current Cape Town
Tourism service excellence programme.
4. First guide trained August 2009
and certificate
issued
Legacy project Yes

Budget
Other Budgets CTT service excellence

programme budgets
ACTION PLAN 39
Project Details:
Project Leader PGWC/

SEA
Team Members CoCT

CTT
CTRU
Other British High Commission

DEAT
Stakeholders
SEA
Fair Trade in Tourism
Tourism Grading Council of SA
1. No. of accommodation
Measurable
establishments registered with
Targets
CTT and CTRU complying
with Minimum Environmental
7.3 Environmental accreditation Requirements.
system for accommodation 2. No. of accommodation

establishments larger than 10
sector : GreenStaySA rooms to have been graded to
at least Level 1 by June 2010.
1. Accommodation establishments
Indicators
Description: in Cape Town and Western Cape
that are complying with
minimum environmental
requirements
The development of an environmental
accreditation rating system for tourism 2. Website launched with self
accommodation providers in SA, specifically assessment tool and criteria
for hotels, guest houses, B&Bs and others in
Milestone
order to ensure environmental compliance Key Milestones Dates
by accommodation suppliers for the
2010 FIFA World Cup TM. To be piloted in Cape
1. First Steering November
Town and Western Cape and aligned with
Committee 2007
national minimum standards when these Meeting
become available.
2. Launch of August
System 2008
3. Website launched September

2008
Legacy project Yes
Green Goal R0
Budget
Other Budgets R1,37 million from British

High Commission
40 ACTION PLAN
Project Details:
Project Leader CoCT
Team Members PGWC
Other KAS
SEA
Stakeholders LOC
DEAT
Measurable 1. 5 workshops and 2 discussion

Targets sessions hosted successfully
2. No. of delegates
attending the workshops
and discussion sessions
Indicators 1. Awareness of Green Goal

amongst CoCT and PGWC
officials and stakeholders
8 GREEN GOAL 2. Participation of DEAT and LOC
COMMUNICATIONS in Green Goal workshops
Milestone
8.1 Green Goal 1. Development of May 2007

Workshop Series Workshop Series
Proposal
2. Acceptance of June 2007

proposal by the
Description:
Konrad-
Adenauer -
A series of five workshops and two discussion Stiftung (KAS)
sessions to elicit ideas and to inform the
compilation of the Green Goal 2010 Action 3. Workshop series August 2007
Plan that will secure delivery for Cape Town and discussion April 2008
forums hosted
and the Western Capes 2010 Green Goal
initiative.
4. Green Goal October
Action Plan 2008
printed and
launched
No
Legacy project
R 25 000
Green Goal
Budget
Other Budgets R490 000 from Konrad Adenauer

Sitftung (KAS)
ACTION PLAN 41
Project Details:
Project Leaders CoCT
Team Members PGWC
Other LOC
Stakeholders
Media
FIFA
DEAT
Fair Trade suppliers
1. No. of times that

Measurable
Green Goal brand is
Targets
featured
2. No. of product items

that carry Green Goal brand
1. General awareness of Green

Indicators
Goal as a brand amongst
different stakeholders
8.2 2010 Green Goal
brand development 2. Creative use of Green Goal
brand on merchandise, vehicles,
and activation art, etc
Milestone
Description:
1. Green Goal March 2008
Communications
Once a national Green Goal brand is
Workshop
launched by DEAT/ LOC, create marketing
and promotional materials for host city Cape 2. Development and January
Town to support the national Green Goal 2010 acceptance of 2009
brand. Procure host city Green Goal collateral Green Goal brand
for marketing and communications purposes.
3. Brand Roll out February 2009
July 2010
4. Brand activation February

and procurement 2009
of collateral
5. Promotion of CT / October
WC 2010 Green 2008 -
Goal programme July 2010
at local and
international
events in run-up
to 2010.
Legacy project No

Budget
Other Budgets Potential private sector sponsorship

opportunity
42 ACTION PLAN
Project Details:
Team Members PGWC
Other KAS
Stakeholders
Measurable 1. No. of potential sponsors

Targets that attend each of the events
2. Amount of interest generated

and money raised
3. Value of services in kind

obtained
Indicators 1. General Quality of briefing

events
2. Expertise generated in CoCT

and PGWC in preparing for
such briefings
3. Quality of Green Goal funding

brochure produced
4. Quality of relationships built with

8.3 Briefing for potential funders via communication
channels
Green Goal funders Key Milestones Milestone

Dates
1. Prepare concept November

Description: paper on Green 2008
Goal funders
Host a high profile event for potential Green briefings
Goal 2010 funders with the aim of raising 2. Identify potential January
funds for Green Goal project implementation. donors: corporate, 2009
individual, donor
agencies, media
partners
3. Send out invitation March 2009

to first briefing and
follow up
4. Prepare funding March 2009

brochure to ongoing
distribute at briefing
5. Ensure that Green March 2009

Goal funding ongoing
opportunities are on
CoCT /PGWC and
Green Goal websites
and update regularly
6. Follow up on April 2009

contacts
established
7. Host briefing events April 2009

ongoing
Legacy project No
Green Goal R 25 000

Budget
Other Budgets Potential private sector / donor

ACTION PLAN 43
Project Details:
Project Leader CoCT
Team Members PGWC
Other Media
Stakeholders
Measurable 1. Three year GG Marketing

Targets Plan produced
2. Marketing budget compiled
3. No. of target markets

identified
4. No. of partners identified
8.4 Green Goal marketing Indicators 1. Quality of Marketing Plan
and communications 2. Creativity of ideas to reach
roll-out target markets
3. Creativity of positioning

Description: Dates
Create a three year detailed marketing plan 1. Production of Green October

for Green Goal 2010. Establish positioning Goal Marketing 2008
statement. Review target markets and Plan and budget
mechanisms to reach them. Identify messages
to be communicated and projects to 2. Identify and November
be promoted. Assess timeframes for contract media 2008
communication, in line with corporate partners (in line
with corporate
communications messaging. Identify
strategy)
opportunities for competitive positioning of
Green Goal brand. Implement the plan within
3. Develop campaigns Febuary
the framework of the Host City Cape Town in line with events, 2009 -
Communication Strategy. project milestones July 2010
and environmental
days
Legacy project No

Budget
Other Budgets CoCT / PGWC

2010 communications budgets
44 ACTION PLAN
Project Details:
Project Leader CoCT
Team Members PGWC
Other DEAT
Stakeholders LOC
Environmental
workstream
Measurable 1. No. of ambassadors

Targets participating
2. Information packs developed
3. No. of events where Green Goal

ambassadors participate
Indicators PR generated
for Green Goal
Milestone
1. Plan approved March 2009

for use of Green
Goal ambassadors
8.5 Green Goal
Ambassadors 2. Announce first
Green Goal
June 2009
ambassadors
Description: 3. Select additional June 2009

Green Goal
Recruit a group of distinguished Green Goal ambassadors
ambassadors to create awareness of Green
Goal projects before and during the World 4. Briefing of June 2009
Cup. These could be South Africans, Africans ambassadors ongoing
and overseas residents, in various fields e.g. (as they are
environmental, sports, soccer, human rights, appointed)
politics, etc. (Note: This project may be
implemented by LOC / DEAT, in which case
Legacy project No
Cape Town and Western Cape will identify
local ambassadors to participate in the
Green Goal R 80 000
national programme).
Budget
Other Budgets Could be partly funded by LOC

/ DEAT
Potential private sector / donor

ACTION PLAN 45
Project Details:
Project Leader CoCT
Team Members PGWC
Other DEAT
LOC
Stakeholders
Environmental workstream
FIFA.com
1. Website on-line
Measurable
Targets
2. No. of hits
3. Quarterly electronic
newsletters produced
4. No. of people on Green Goal

data base
5. No. of new people subscribing to

8.6 Green Goal project data base after each electronic
newsletter
website, and online 1. Quality of web presence
media resources Indicators
2. Regularity of updates on
the site
3. Quality of electronic newsletters

Description:
4. Quality of information on data
base
Create Green Goal 2010 on-line presence detailing
activities and status of projects. Create Green Goal Milestone
electronic newsletters to draw attention to the Key Milestones Dates
website. Build Green Goal online data base to assist 1. Website designed August
with e-mailing of information and reduce need to and initial content 2008
produce hard copy communication materials. uploaded
Update media releases, strategy documents, action
plan and photos. 2. Initial database November
compiled 2008
3. First electronic February

newsletter sent 2009
out and quarterly
thereafter
Legacy project No
Green Goal R 40 000

Budget
Other Budgets CoCT corporate communications

budget
46 ACTION PLAN
Project Details:
Project Leader CoCT
Team Members PGWC
Other GPS Visitor Centre

Stakeholders
Measurable 1. No. of people who visit the

Targets exhibition
2. No. of comments received

in the comment book
Indicators Increased awareness of Green Goal

and event greening initiatives and
projects

Dates
8.7 Green Goal 1. Design brief January
2010 Exhibition released 2009
2. Exhibition March 2009

manufactured
Description: and delivered
Develop modular Green Goal 2010 exhibition, 3. Updated for November

to be displayed at 2010 events, trade and 2009
Final Draw
consumer shows (e.g. Indaba, Soccerex, etc.)
and at the Green Point Visitor Centre. Include
4. Materials May 2010
transportation and erection at venues as
transferred to
required.
appropriate site
for the Event
5. Materials removed December

and recycled or 2010
repurposed
Legacy project No

Budget

ACTION PLAN 47
Project Details:
Project Leader CoCT
Team Members PGWC
Other DEAT
Private sector
Stakeholders
sponsors
1. No. of Award categories

Measurable
Targets
2. No. of people and activities
that are nominated for the
Awards
3. No. of people attending the

awards
4. No. of media attending the

Awards requirements
1. Quality of Awards event

Indicators
2. PR and awareness generated

for winning actions/ people after
8.8 Green Goal 2010 Awards announcement
Milestone
Description:
1. Prepare concept November
paper on Green 2008
Goal 2010 Awards,
To celebrate and acknowledge the creativity detailing
and diversity of people and actions that led categories, prizes,
to mitigating the environmental costs and Award ceremony
maximising the legacies of hosting the 2010 etc
FIFA World Cup. Host a high profile event
during which the Awards are announced, in 2. Design and write February
order to raise awareness of greening issues sponsorship 2009
connected to the event. proposal for
Awards and send
out
3. Produce Green February

Goal 2010 2009
Awards
entry form
4. Select judges February

and define brief 2009
5. Announce Green June 2010

Goal 2010 Awards
6. Host Green September

Goal Awards 2010
Legacy project No

Budget

48 ACTION PLAN
Project Details:
Project Leader CoCT
Team Members PGWC
Other LOC
Stakeholders Environmental Workstream
DEAT
9 MONITORING, InWent
MEASURING &
Measurable 1. Reporting framework and
REPORTING Targets procedures approved and
communicated to all projects
and stakeholders
9.1 Procedures and
methodologies Indicators 1. Project by Project degree of
compliance with standards
2. Quality of MM&R in individual

projects and for Green Goal
2010 as a whole
Description:
Milestone
Define high-level standards for monitoring,
measuring and reporting (MM&R) across all
1. Development August 2008
Green Goal 2010 projects in order to allow
consolidated reporting and cross-project of standards
comparisons and to minimize redundancy and guidelines
or conflict that would result from multiple, for use
d i v e r s e M M & R , and to ensure accurate
feedback to the public on minimising the 2010 2. Monthly reports Ongoing
carbon footprint.
3. First year report May 2009
for Green Goal
2010
4. Pre-event May 2010

consolidated
status report
5. Post event January

legacy report 2009 / 2010
Legacy project No
Green Goal R 50 000

Budget
Other Budgets
ACTION PLAN 49
Project Details:
Project Leader CoCT
Team Members PGWC
Other LOC
Stakeholders
DEAT
SEA
1. Baseline data gathered for 90%

Measurable
of Green Goal 2010 projects
Targets
2. Quantitative and qualitative

Green targets set for 95% of
projects
1. Projects working toward specific,

Indicators
measurable Green goals
2. Action Plan implementation

9.2 Targets and baseline studies reporting is based on accurate
and comprehensive
information and data
Milestone
Description:
1. Completion of November
baseline studies 2008
Confirm quantitative and qualitative targets
for Green Goal 2010 projects and assist in 2. Review and April 2009
conducting studies to establish baseline data finalization of
against which targets can be measured. Green Goal 2010
project targets
Defining clear targets for minimising Cape
3. First year report May 2009
Towns carbon footprint is important in order
for Green Goal
to communicate clearly to the public and
2010
achieve maximum buy-in from broad
stakeholder groups. May 2010
4. Review for
pre-event
consolidated
status report
5. Review for post December

event legacy 2010
report
Legacy project No

Budget
Other Budgets LOC budget for setting of

national targets
50 ACTION PLAN
Project Details:
Team Members PGWC
Other LOC
Stakeholders
DEAT
1. Baseline data gathered for 90%

Measurable
of Green Goal 2010 projects
Targets
2. Quantitative and qualitative

Green targets set for 95%
of projects
1. Projects working toward specific,

Indicators
measurable Green goals
9.3 Annual reports
and legacy report 2. Action Plan implementation
reporting is based on accurate
and comprehensive
information and data
Milestone
Description: Key Milestones Dates
Prepare interim and legacy reports on the 1. First year report May 2009
implementation of this Action Plan. Develop for Green Goal
a first year report for Green Goal 2010 and a 2010
pre-event consolidated Status Report. Develop
the post-event Green Goal 2010 Legacy 2. Pre-event May 2010
Report. (Also consider translating the consolidated
reports into accessible format for public status report
- e.g. brochures, newsletters, website, etc)
3. Post event December
legacy report 2010
Legacy project No

Budget
Other Budgets Potential private sector / donor

ACTION PLAN 51
52
7. CONSOLIDATED BUDGET
Target area Projects

Green Goal Budget Other Budgets
2008/2009 2009/2010 2010/2011 TOTAL City of Cape PGWC National Grant Grant Comments
Town Government funding funding (to
(secured) be secured)
Energy and Determine the carbon R 150,000 R 250,000 R 400,000 Norwegian Government
climate footprint of the 2010 funding national carbon
change event footprint scoping process
ACTION PLAN
Identify and R 200,000 R 250,000 R 450,000 R 25,000,000 Possible additional funding
implement a carbon from national 2010 carbon
offset project in Cape offset programme
Town / Western Cape
Install energy efficient 2010 R 30,000,000 Donor / Private sector

technologies in stadia infrastructure sponsorship opportunity
and training venues, and
at fan park, PVAs and operational
other facilities budgets
Water Identify alternative R 200,000 R 200,000 R 15,000,000 Estimated figure for

sources of water for implementation (see
irrigation of the Green Feasibility Study Irrigation
Point Common
of Green Point Common)
Installation of water Included in
saving devices in stadium
stadia and training budget
venues
Integrated Operational waste R 80,000 R 100,000 R 180,000 Included in

Waste minimisation in 2010
Management stadium, fan parks, operational
PVA's and training waste budget
venues in the run-up
and during the event.
Green Goal branding R 200,000 R 200,000 R 400,000

of recycling bins and
waste reduction
signage at stadium,
fan parks and
pedestrian areas
Recycling drop-off R 40,000 R 40,000 R 1,14 million

centre in the CBD and in CoCT
Atlantic Seaboard budget
Transport, Development of R 180,000 R 180,000 R 40,100,000 R 49,100,000 R 93,800,000 Private sector sponsorship
mobility and bicycle and opportunity
access pedestrian lanes
Development of R 180,000 R 180,000 R 383,280,000 R 258,280,000 R1,118,970,000

public transport
infrastructure
CBD bicycle service R 45,000 R 45,000 R 300,000 R 700,000
Eco-taxis R 70,000 R 70,000 R 1,000,000 Potential Private sector

business opportunity
Landscaping Indigenous gardening R 50,000 R 50,00 R 100,000
and training programme
biodiversity for urban park staff
Biodiversity Showcase R 150,000 R 100,000 R 250,000

Garden at Urban Park
Student landscape R 20,000 R 20, 000

design competition for
Mouille Point
beachfront and
promenade
City beautification R 250,000 R 250,000 Budgets in Budgets in R 4,000,000 DWAF funding (R 4 million to
and tree planting CoCT line PGWC line (to be
functions departments confirmed) be confirmed)
campaign
Green Building Green Point ECO R 200,000 R 200,000 R 180,000,000 R 190,000 R 25,000,000 Business plan and fundraising
and Centre and Urban strategy - R190 000 funded by
Sustainable Park DANIDA
lifestyles
Estimated R25 million required
for implemenation and
operation of ECO Centre
R180 million budget for

redevelopment of Green
Point Common, including
Urban Park
ACTION PLAN
53
54
Green Building Undertake and R 25,000 R 25,000

and monitor Green Review DANDA has already
Sustainable recommendations for funded Green Review of
lifestyles Greenpoint and Stadia via DEAT
Athlone stadia
ACTION PLAN
Cape Town Green R 200,000 R 200,000 R 200,000 Private sector business
Map opportunity
Green Volunteers and R 380,000 R 380,000 CoCT 2010 Volunteer
training budget
Green Goal Soccer R 150,000 R 150,000 R 300,000 Private sector / donor
Club Competition sponsorship opportunity
Soccer and R 150,000 R 150,000 R 300,000 R 300,000 Private sector / donor
Environment sponsorship opportunity
educational poster
and guide
R 150,000 R 150,000 R 300,000 R 200,000 Private sector / donor
Green Goal short films
Anti littering and waste R 400,000 R 400,000 R 400,000 CoCT/PGWC waste budget
recycling campaign CoCT /PGWC comms budget
Drink tap water R 150,000 R 150,000 CoCT water budget
campaign CoCT comms budget
Green procurement R 200,000 R 200,000 CoCT / PGWC 2010
for 2010 events budget
Greening of 2010 R 100,000 R 250,000 R 100,000 R 450,000 R 1,000,000 Private sector / donor
events sponsorship opportunity
Responsible Code of Responsible R 400,000 R 400,000 R 200,000 Private sector / donor

Tourism Conduct for visitors sponsorship opportunity
Responsible tourism R 300,000 R 300,000 CTT Service Excellence

awareness and
training programme, CTRU budget
Green Stay SA R 1,372,000 Grant Funding from

British High Commission
Green Goal Workshop R 25,000 R 25,000 Grant Funding from Konrad-

Green Goal Series R 490,000 Adenauer-Stiftung (KAS)
Communications
Green Goal brand R 50,000 R 100,000 R 150,000 Private sector sponsorship

development and opportunity
activation
Briefing for potential R 25,000 R 25,000 Private sector sponsorship

Green Goal funders opportunity
Green Goal Marketing R 100,000 R 200,000 R 200,000 R 500,000 Private sector sponsorship
and communications opportunity
plan and roll-out
Green Goal R 40,000 R 40,000 R 80,000 R 100,000 Private sector sponsorship

Ambassadors opportunity
Green Goal project R 40,000 R 40,000 Private sector sponsorship

website and online opportunity
media resources
Green Goal 2010 R 100,000 R 150,000 R 250,000 Private sector sponsorship

exhibition opportunity
Green Goal 2010 R 100,000 R 100,000 R 200,000 Private sector sponsorship

Awards opportunity
Monitoring and Procedures & R 50,000 R 50,000

Measurement Methodologies
and Reporting
Determine R 200,000 R 200,000
environmental Targets
& Baselines for 2010
events
Annual Reports and R 80,000 R 80,000 R 200,00 R 360,000 R 100,000 Private sector / donor
Legacy Report sponsorship opportunity
TOTAL R 1,630,000 R 4,945,000 R 1,425,000 R 8,000,000 R 604,520,000 R 307,680,000 R 1,213,470,000 R2,097.000 R 99,000,000
ACTION PLAN
55
8. RISK MANAGEMENT
Risk Mitigation
Lack of funding would cause delays and gaps in the Ensure funding for the projects is secured as a
implementation of the Action Plan, thereby matter of urgency. In the case of insufficient
compromising delivery of the Business Plan. funding, set deadlines and if not achieved by
those dates, cut projects, or project phases, as
quickly as possible in order to minimize delays,
reduce the chances of projects not being
completed, and eliminate the possibility of poor
quality projects being delivered. Actively manage
expectations around the shortfall in delivery as part
of Green Goal 2010 communications.
Lack of capacity (skills) will manifest itself as a problem when Evaluate tenders based on demonstrated
putting projects out to tender in terms of higher costs for capacity to deliver according to time constraints
scarce skills, reduced availability of these skills (i.e., causing and quality standards. Cost cannot be the sole
delays), and fewer tenders submitted. There is also significant or even primary determining factor for most of
risk that under-capacitated individuals and teams will not the tenders where scarce skills are involved. Also,
be able to deliver on projects up to an appropriate level insist on rigorous project management standards,
of quality or timeously. reporting and oversight of consultants and
implementers of projects. Additional resources
will need to be committed to monitoring overall
delivery and quality so potential shortcomings
or problems can be identified and rectified as
quickly as possible.
Synergy with DEAT and LOC at a national level to ensure Actively collaborate with DEAT and LOC around
optimal Green Goal activation (e.g., brand, carbon offset, Green Goal and be prepared for (i.e., allocate
negotiations with FIFA, etc.). While this will likely strengthen resources for) a sustained communications effort
the Green Goal programme and ensure essential co- to help ensure that these dependencies are met.
ordination of greening programmes from all host cities, it Where the dependencies will not be met, rapid
will put certain deliverable milestones outside the control communication to the local project teams will
of Green Goal Host City Cape Town. This could cause be required, with decisions taken to delay or
cancel projects depending on the
delays. circumstances.
Lack of Green Goal coordination amongst the host cities Work through LOC to promote the establishment
can allow inefficiencies to persist at the local level and of a Green Goal 2010 coordinating mechanism
also increase the burden on the LOC to manage an un- and lines of communication among Host Cities
coordinated set of Green Goal implementation plans. and between the Host Cities and LOC.
This, in turn, would delay decision-making processes and
make communication about Green Goal more complex
and unclear.
9. NEXT STEPS
Implementation of projects will happen through various Primary responsibility for coordinating and resourcing
channels. In some cases projects link with existing initiatives the Action Plan lies with the Green Goal Managers in
either being undertaken by the City of Cape Town, the City and Provincial Government. However, support
Provincial Government Western Cape, or National from various sectors of society is likely to be necessary
Government, thereby achieving the necessary greening to fully achieve the objectives of the Plan. This
objectives. In other cases donors have expressed interest document is intended to provide the framework to
in supporting projects. However, the majority of projects enable all of Cape Towns stakeholders, both public
will be resourced from an allocation from National and private, to use their creativity, to form partnerships,
Government towards the implementation of the Green and to be proactive, to mobilise the necessary resources
Goal programme by Host City Cape Town. for a full-scale greening of the 2010 World Cup required
of a responsible host city.
56 ACTION PLAN
10. DONOR OPPORTUNITIES
IThe City of Cape Town has committed R8 million in direct However, in spite of this spend, there are just under
funding for Green Goal 2010 projects, in addition to R100 million worth of additional projects in the Green
indirect investment from National Government, Western Goal 2010 Action Plan that are important but are
Cape Provincial Government and City of Cape Town in unfunded or underfunded at present. These represent
infrastructure and operations that support Green Goal remarkable opportunities for donors and other funding
objectives. institutions to play a partnership role.
Some of the larger opportunities are highlighted below:
Project Funding Required Project outcomes
1.2 Carbon offset project R 25 million Direct reduction in the net carbon
implementation footprint of the event. One of the
major means of achieving the energy
and climate change goals of Green
Goal 2010
1.3 Energy efficient technologies in R 30 million One of the most important legacy
stadia and training venues, and projects for long-term operational
at fan parks and PVAs efficiency and energy use reduction
over the lifespan of the stadia. This
capital expenditure will contribute
to the greening of every event to be
held using these facilities, and in the
green ratings of the facilities
themselves. Will make the facilities
more competitive in seeking to host
events, the success of which will have
ripple effects in economic
development and job creation.
2.1 Irrigation of the Green Point R15 million The construction of infrastructure to
Common using alternative reduce or eliminate the use of
sources of water potable water for irrigation on the
Green Point Common. The Citys
surface water resources are
conserved in the light of increased
water scarcity expected to result
from climate change and more
frequent droughts. This capital
expenditure will help ensure the long-
term sustainability of the Green Point
Common and Urban Park. A
Feasibility Study has been completed
with recommendations.
6.1 Green Point Urban Park and R 25 million Construction of the Green Point
ECO Centre Urban Park and ECO Centre on the
Green Point Common. The Centre
and eco-park will be an important
showcase, resource and catalyst for
residents and visitors to understand
conceptually and at a practical,
step-by-step level how they can
reduce their carbon footprint and
live more sustainably. It will also
engage with Primary and High
School Students.
ACTION PLAN 57
FUNDIN
11. PRIVATE SECTOR AND OTHER
FUNDING & BUSINESS
OPPORTUNITIES
Green Goal 2010 also presents an opportunity for official
2010 FIFA World Cup commercial affiliates as well as
non-competitive brands and non-commercial
organisations to get involved, demonstrating their
commitment to sustainability while supporting the 2010
FIFA World Cup - and receiving benefit to their business
from the media exposure and promotional opportunities
it presents. It also represents some business opportunities
for the private sector.
The following projects would benefit from additional

private sector investment:
Project Committed Funds Investment Needed Opportunity
4.4 Eco-taxis R70 000 R1 million A fleet of carbon-neutral

eco-taxis, the vanguard of
a new generation of
transportation alternatives
being introduced with 2010
as the catalyst.
6.3 Cape Town Green R 200 000 R 200 000 Branded sponsorship
Map opportunity for Cape Towns
first ever Green Map, with
an estimated 100 000 being
distributed in 2009-2010 to
visitors and residents.
6.5 Green Goal Soccer R150 000 R300 000 Branded sponsorship
Club Competition opportunity to implement a
competition amongst
schools and /or soccer clubs
that would profile Green
Goal 2010 and encourage
the active participation of
students and soccer players
in implementing greening
activities in around their
schools and soccer clubs.
6.6 Soccer and R 300 000 R 300 000 Branded sponsorship

Environment opportunity to help learners
educational poster become educated on
and guide environmental issues through
the excitement generated
by the sport of soccer
generally and the 2010 FIFA
World Cup in particular. To
be distributed to schools in
the Western Cape.
R 300 000 R 200 000 An opportunity for in-kind

6.7 Green Goal Short Films contributions as well as
direct funding. Particularly
suited to the film industry in
the region. Branding in the
film credits as well as the
packaging and distribution
of the film, to be shown at
dozens of meetings,
workshops, media events
and other events before,
during and after 2010.
58 ACTION PLAN
Project Committed Funds Investment Opportunity
Needed
6.8 Anti-littering and waste R 400 000 R 400 000 A branded promotion
recycling campaign opportunity to send a strong
message to residents as
well as visitors regarding
stewardship of the
environment and the
importance of recycling.
Particularly well-suited for
companies in the
packaging industries.
7.1 Code of Responsible R 400 000 R 200 000 A branded promotion

Conduct for visitors opportunity to reach every
visitor arriving in the region
during the 2010 FIFA World
Cup with a powerful,
positive educational
message about the
environment and expression
of the environmental values
of the region.
8.5 Green Goal R 100 000 R 100 000 A branded promotion

Ambassadors opportunity to reach the VIP
Green Goal Ambassadors
themselves as well as the
various audiences they
engage throughout their
tenure, before during and
after 2010.
8.8 Green Goal 2010 R 100 000 R 200 000 An exceptional opportunity
Awards to gain exposure to the key
stakeholders involved in the
Green Goal 2010 projects,
the 2010 FIFA World Cup,
and the most innovative
and passionate people who
are being honoured
through the awards.
9.3 Annual Reports and R360 000 R 100 000 An opportunity to assist
legacy report Green Goal 2010 project
leaders / teams to publish
interim and legacy reports,
including a first year report
for Green Goal 2010 and a
pre-event consolidated
Status Report, as well as the
post-event Green Goal 2010
Legacy Report.
ACTION PLAN 59
Donor organisations interested in further information or seeking
to enter into discussions about the above projects or other
potential opportunities should contact:
Ms Lorraine Gerrans
Manager: 2010 Green Goal
City of Cape Town
2010 FIFA World Cup
18th Floor Civic Centre
Hertzog Boulevard
Cape Town
Tel: +27 21 400-5465

Fax: +27 21 400-4854
Mobile: +27 82 301 5002
E-mail: lorraine.gerrans@capetown.gov.za
Website: www.capetown.gov.za/fifaworldcup
60 ACTION PLAN

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Host City Green Goal Contributors.

Message from the Executive Mayor of Cape Town, Ms Helen Zille

Message from the Premier of the Western Cape, Ms Lynne Brown

Message from the Konrad-Adenauer-Stiftung (KAS), Dr. Werner Bhler

The second legacy opportunity is concerned with

1 Event greening Greening is taken to refer to all three aspects of sustainability,

& BACKGROUND As international recognition of the

The Business Plan also aligned the 2010 event greening

Air quality management:

Social development: Monitoring and evaluation:

undertaken in the preceding years. There

In addition, the local organising committee (LOC) is

1 Energy and climate change

3 Integrated Waste Management

5. PROJECTS AT-A-GLANCE 4 Transport, mobility and access

5 Landscaping and biodiversity

6 Green building and sustainable lifestyles

Target Area Projects Leader Team members Green Goal Other

1.3 Install energy CoCT CoCT / PGWC R0 Private sector/

2. Water 2.1 Identify CoCT PGWC R 200 000 R15m

2.2 Installation of CoCT / Architects R0 Included in

3.2 Green Goal CoCT PGWC R 400 000

3.3 Recycling CoCT PGWC R 40 000 R1,14 million

4. Transport, 4.1. Development CoCT PGWC R 180 000 R183 million

4.2. Development CoCT CoCT / R 180 000 R1,76 billion included

4.3. CBD bicycle PGWC CoCT R 45 000 R1 million included

4.4. Eco-taxis PGWC CoCT R70 000 Potential private

5. Landscaping 5.1. Indigenous CoCT PGWC R100 000

5.2. Biodiversity CoCT PGWC R250 000 Potential private

5.3. Student CoCT CPUT R20 000

5.4. City CoCT PGWC R250 000 Additional budget to be

6.2. Undertake & CoCT PGWC R 25 000 DANIDA has already

R20 000 funded by DANIDA

6.11. Greening of CoCT / R 450 000 Potential donor / corporate

7.2. Responsible CTT CoCT R 300 000 CTT Service Excellence

7.3. Environmental PGWC / CoCT R0 R1.372 milliion

8.2. Green Goal CoCT PGWC R 150 000 Potential private

8.3. Briefing for CoCT PGWC R 25 000 Potential private

8.4. Green Goal CoCT PGWC R 900 000 CoCT / PGWC

8.5. Green Goal CoCT PGWC R 80 000 Potential private

8.6. Green Goal CoCT PGWC R 40 000 CoCT Communications

8.7. Green Goal CoCT PGWC R 250 000 Potential private

8.8. Green Goal PGWC CoCT R 100 000 Potential private

9. Monitoring and 9.1. Procedures & CoCT PGWC R 50 000

Carbon legacy projects

Project Leader CoCT

Team Members PGWC

CLIMATE CHANGE Norwegian Government

Measurable Baseline and final carbon

carbon footprint Cape Town host city

of the 2010 event Indicators Total tons of CO2 (or equivalent)

4. Carbon footprint August 2010

Legacy project Yes

Green Goal R400 000

Other Budgets Norwegian Government funding

Project Leader CoCT

Team Members PGWC

1.2 Identify and implement

3. Funding for November

4. Green Goal April 2010

5. Implementation April 2010

Legacy project Yes

Green Goal R450 000

Other Budgets Potential additional funding from