A Project Report On Final

A STUDY ON RETAILER SATISFACTION TOWARD IDEA CELLULAR LTD IN HUBLI-DHARWAD
Chapter 1
INTRODUCTION
India has been quickly developing mobile services market with excellent potential for the future.
With almost 5 million subscribers amassed in less than 2 years of operation, India's growth rate
has far exceeded that of numerous other markets, such as China & Thailand, which have taken
more than 5 years to reach the figures India currently holds. The number of mobile phone
subscribers in the country has exceeded 300 million by 2016 & cross 5500 million by 2020,
according to Cellular Operators Association of India. According to recent strategic research by
Frost & Sullivan, Indian Cellular Services Market, such development rates can be greatly
attributed to the drastically falling price of mobile handsets, with price playing a fundamental
role in Indian subscriber requirements. Subscribers in certain regions can acquire the handset at
almost no cost, thanks to the mass-market stage these technologies have reached internationally.
The Indian consumer can buy a handset for $150 or less. This should lead to increased
subscribership. This market is growing at an extremely fast pace and so is the competition
between the mobile service providers. With the presence of a number of mobile telephony
services providers including market leaders like Airtel, Reliance, Idea Cellular, BSNL etc. who
are providing either of the two network technologies such as Global System for Mobile
Communications (GSM) and Code Division Multiple Access (CDMA).
In cellular service there are two main competing network technologies: Global System for
Mobile Communications (GSM) and Code Division Multiple Access (CDMA). Understanding
the difference between GSM and CDMA will allow the user to choose the preferable network
technology for his needs. Global System for Mobile Communication (GSM) is a new digital
technology developed by the European community to create a common mobile standard around
the world. It helps you achieve higher sell capacity and better speech quality and one can enjoy
crystal clear reception on ones mobile phone. It automatically solves the problem of
eavesdropping on ones calls.
DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 1

Licensing framework has been an integral part of Indias telecommunication law. Under the
Indian Telegraph Act, 1885, section 4 gives power to the government to grant license to any
person to establish, maintain or use a telegraph. Code Division Multiple Access (CDMA)
describes a communication channel access principle that employs spread spectrum technology
and a special coding scheme (where each transmitter is assigned a code). It is a spread spectrum
signaling, since the modulated coded signal has a much higher bandwidth than the data being
communicated. CDMA is the current name for mobile technology and is characterized by high
capacity and small cell radius. It has been used in many communication and navigation systems,
including the Global Positioning System and the omnitracs satellite system for transportation
logistics.
Hence, it can be seen that Indian mobile telephony market is increasing day by day and there is
more to happen with technological up gradations occurring nearly every day and the ever-
increasing demand for easier and faster connectivity, the mobile telephony market is expected to
race ahead.
NEW TELECOM POLICY 1999 (NTP 1999)
In recognition of the fact that the entry of the private sector, which was envisaged during NTP-
94, was not satisfactory and in response to the concerns of the private operators and investors
about the viability of their business due to non-realization of targeted revenues the government
decided to come up with a new telecom policy. The most important milestone and instrument of
telecom reforms in India is the New Telecom Policy 1999 (NTP 99). The New Telecom Policy,
1999 (NTP-99) was approved on 26th March 1999, to become effective from 1st April
1999.Moreover, convergence of both markets and technologies required realignment of the
industry. To achieve Indias vision of becoming an IT superpower along with developing a world
class telecom infrastructure in the country, there was a need to develop a new telecom policy
framework. Accordingly, the NTP 1999 was framed with the following objectives and targets:

Availability of affordable and effective communication for citizens was at the core of the
vision and goal of the new telecom policy
Provide a balance between provision of universal service to all uncovered areas, including rural
areas, and the provision of high-level services capable of meeting the needs of the economy
Encourage development of telecommunication facilities in remote, hilly and tribal areas of the
nation
To facilitate Indias journey to becoming an IT superpower by creating a modern and efficient

telecommunication infrastructure taking into account the convergence of IT, media, telecom and
consumer electronics
Convert PCOs, wherever justified, into public telephone information centers having
multimedia capability such as ISDN services, remote database access, government and
community information systems etc.
To bring about a competitive environment in both urban and rural areas by providing equal
opportunities and level playing field for all players
Providing a thrust to build world-class manufacturing capabilities and also strengthen research
and development efforts in the country
Achieve efficiency and transparency in spectrum management
Protect the defense and security interests of the country
Enable Indian telecom companies to become global players. In line with the above objectives,
some of the specific targets of the NTP 1999 were:
Make available, telephone on demand by 2002 and achieve a teledensity of 7% by 2005 and
15% by 2010
Encourage development of telecom in rural areas by developing a suitable tariff structure so

that it becomes more affordable and by also making rural communication mandatory for all fixed

service players and thus to achieve a rural teledensity of 4% by 2010 and provide reliable
transmission o media in all rural areas. Players in the market
BSNL is the market leader with a 67.7 per cent share followed by MTNL with 11.5 per cent
market share. Next is Bharti Airtel at 10.9% followed by Tata and Reliance at 5% and 4.1%
respectively.
BSNL as a company is growing and showed annual revenues of approximately $4.5 billion as
of 2014. BSNL is serving more than 125 million customers across the country and is catalyst in
checking the price point for telecom services.
Also, with the government intensifying its rural focus, only BSNL can turn into reality the next
wave of rural telecom penetration.
BSNL is a 100% Central Government entity and employees with BSNL are entitled to get
salaries and perks as decided by Government of India and not by BSNL
However both, MTNL and BSNL are plagued by declining revenues coupled with high costs.
BSNL has massive infrastructure, manpower, systems, and 80 per cent of landlines and 90 per
cent of broadband connections in India are operated by it.
Vodafone is investing nearly US$ 3 billion over the next two years in India in expanding its
network infrastructure and distribution channel in the country, as per Vittorio Colao, CEO,
Vodafone Plc.
BlackBerry plans to set up enterprise solutions centers to educate corporate customers about
various BlackBerry Enterprise Service (BES) 10 solutions. "India is one of the fastest growing
markets in terms of smartphone and mobile data adoption, said according to Sunil Lalvani,
Managing Director (MD), and BlackBerry India.
Tata Teleservices plans to set up nearly 4,000 wi-fi hotspots in nine cities across the country in
the next two years.
Booming sectors

The tide has turned for the telecom sector in India, as growth and profitability has accelerated
in recent times. Tower companies are reaping benefits of a turnaround in the sector as operators
have started investing in networks to boost data penetration.
However it is in the countrys booming mobile segment in which the major battles are being
fought. Three major private players Bharti Airtel, Reliance and Vodafone - with a formidable
54% share of the market between them, lead a large field of mobile operators. State-owned
enterprises BSNL and MTNL have also been making their presence felt with a combined
market share of 12%.
A look ahead
According to Craig Wiggin ton, vice chairman and U.S. Telecommunications leader, Deloitte
&Touch LLP, the big challenge for the telecom industry in 2016 which also presents a major
growth opportunity for the sector is that consumers are getting addicted to connectivity and
high speed.
The ongoing expansion of the mobile ecosystem, coupled with demand for high- bandwidth
applications and services such as video and gaming, is keeping pressure on the industry to
increase the availability and quality of broadband connectivity.
What does this mean for players in the sector?
Companies will continue to pursue technological advancements to handle demand, including

offloading some mobile bandwidth needs to Wi-Fi, which is proving an effective complement to
mobile networks. At the same time, long-term spectrum availability, spectrum efficiency, small
cells and continued backhaul improvements are likely to be a key focus to assure continued
mobile broadband momentum.
Market share of mobile network operators as on 1 March 2017
Airtel: 256.8 million (22.6%)

Vodafone: 199.7 million (17.6%)

Idea: 176.49 million (15.5%)
Jio: 105 million (9.2%)
Reliance Com: 95.46 million (8.4%)
BSNL: 90.71 million (8.0%)
Aircel: 89.33 million (7.9%)
Tata DoCoMo: 58.67 million (5.2%)
5.20% Airtel
7.90% Vodafone
22.60%
8.00% Idea
8.40% Jio
17.60% Reliance com
9.20%
BSNL
15.50%
Aircel
Tata docomo
Bharti Airtel Limited:
Airtel is an Indian global telecommunications Services Company based in New Delhi, India. It
operates in 18 countries across South Asia and Africa. Airtel provides GSM, 3G and 4G
LTE mobile services, fixed line broadband and voice services depending upon the country of
operation. It is the largest mobile network operator in India and the third largest in the world with
400 million subscribers. Airtel was named India's second most valuable brand in the first ever
Brandz ranking by Millward Brown and WPP plc.
Vodafone India:
Vodafone India is the second largest mobile network operator in India by subscriber base,
after Airtel with a market share of 18.42%.It is headquartered in Mumbai, Maharashtra.It has

approximately 200 million customers as of August 2016. It offers both prepaid and
postpaid GSM cellular phone coverage throughout India with better presence in the metros.
Vodafone India provides services on basis of 900 MHz and 1800 MHz digital GSM technology.
Vodafone India launched 3G services in the country in the JanuaryMarch quarter of 2011 and
plans to spend up to $500 million within two years on its 3G networks. It has launched its 4G
services in India starting from Kochi in Kerala in December 2015 and plans to expand its
network to various other cities in the country. In March 2017, it was announced that the company
will merge with Idea in an all-stock deal. The combined entity will be India's largest
telecommunication company
Idea Cellular:
Idea cellular is an Indian mobile network operator based in Mumbai, Maharashtra. Idea is a pan-
India integrated GSM operator offering 2G, 3G and 4G mobile services. Idea is
Indias third largest mobile operator by subscriber base. Idea has 191 million subscribers as of 31
December 2016.
Idea Cellular Infrastructure Services is a wholly owned subsidiary of Idea Cellular which
maintains the tower assets and network infrastructures
Reliance Communications Ltd. (RCom)
Reliance communication is an Indian access and telecommunications company headquartered

in Navi Mumbai, India. It provides GSM (Voice, 2G, 3G, 4G) mobile services, fixed line
broadband and voice services, DTH depending upon the areas of operation. Reliance
Communications is the fifth largest telecom operator in India with 98.70 million subscribers as
of June 2016.
Established in 2002, it is a subsidiary of Reliance Anil Dhirubhai Ambani Group. Reliance

Communication IT Support is provided by Reliance Tech Services and Telecom network is
maintained and operated by Ericsson, transmission towers are maintained by its subsidiary
Reliance Infratel. Reliance Infocomm laid the largest Optic Fiber Cable network in the country
in 2003 to 2005, approximately 135,000 km, and touched almost all top broadband cities with the
help of their Franchisee's - Local Cable Operators (LCO's).

Reliance Jio Infocomm Limited,
Jio, is a LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance
Industries headquartered in Navi Mumbai, Maharashtra that provides wireless 4G LTE service
network (without 2G/3G based services) and is the only 'VoLTE-only' (Voice over LTE)
operator in the country which lacks legacy network support of 2G and 3G, with coverage across
all 22 telecom circles in India.
The services were first beta-launched to Jio's partners and employees on 27 December 2015 on
the eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance Industries, and
later services were commercially launched on 5 September 2016
Bharat Sanchar Nigam Limited
BSNL is an Indian state-owned telecommunications company headquartered in New Delhi. It

was incorporated on 15 September 2000 and took over the business of providing of telecom
services and network management from the erstwhile Central Government Departments of
Telecom Services (DTS) and Telecom Operations (DTO), with effect from 1 October 2000 on a
going concern basis. It is the largest provider of fixed telephony and broadband services with
more than 60% market share and Fifth largest mobile telephony provider in India. However, in
recent years the company's revenues and market share have plummeted into heavy losses due to
intense competition in the Indian telecommunications sector. BSNL is India's oldest
communication service provider and had a customer base of 93.29 million as of June 2015. It has
footprints throughout India except for Mumbai and New Delhi, which are managed
by Mahanagar Telephone Nigam (MTNL)
Growth of Telecom Industry on Subscriber Base

What is Retailer satisfaction?
Retailer markets and shops have a very ancient history, dating back to antiquity. Retailing
involves the process of selling consumer goods or services to customers through
multiple channels of distribution to earn a profit. Retailers satisfy demand identified through a
supply chain. Some of the earliest retailers were itinerant peddlers.
Modern retailers typically make a variety of strategic level decisions including the type of store,
the market to be served, the optimal product assortment, customer service, supporting services
and the store's overall market positioning. Once the strategic retail plan is in place, retailers
devise the retail mix which includes product, price, place, promotion, personnel and presentation.
In the digital age, an increasing number of retailers are seeking to reach broader markets by
selling through multiple channels, including both bricks and mortar and online retailing. Digital
technologies are also changing the way that consumers pay for goods and services. Retailing
support services may also include the provision of credit, delivery services, advisory services,
stylist services and a range of other supporting services.
The term "retailer" is typically applied where a service provider fills the small orders of a large
number of individuals, who are end-users, rather than large orders of a small number
of wholesale, corporate or government clientele. Shopping generally refers to the act
of buying products. Sometimes this is done to obtain final goods, including necessities such as
food and clothing; sometimes it takes place as a recreational activity. Recreational shopping

often involves window shopping (just looking, not buying) and browsing: it does not always
result in a purchase.
GOVERNMENT INITIATIVES
The government has fast-tracked reforms in the telecom sector and continues to be proactive in
providing room for growth for telecom companies. Some of the other major initiatives taken by
the government are as follows:
The Government of India has allocated Rs 10,000 crore (US$ 1.5 billion) for rolling out
optical fibre-based broadband network across 150,000 cumulative gram panchayats (GP)
and Rs 3,000 crore (US$ 450 million) for laying optical fibre cable (OFC) and procuring
equipment for the Network For Spectrum (NFS) project in 2017-18.
The Ministry of Communications & Information Technology has launched Twitter Sewa,
an online communications platform for registration and resolution of user complaints in
the telecommunications and postal sectors.
The TRAI has released a consultation paper which aims to offer customers free Internet
services within the net neutrality framework and has proposed three models for free data
delivery to customers without violating the regulations.
The Government of India has liberalised the payment terms for spectrum auctions by
allowing two options of payments to telecom companies for acquiring the right to use
spectrum, which include upfront payment and payment in instalments.
The Department of Telecommunications (DoT) has amended the Unified Licence for
telecom operations which will allow sharing of active telecom infrastructure like antenna,
feeder cable and transmission systems between operators, thereby lowering the costs of
operations and leading to faster rollout of networks.
The TRAI has recommended a Public-Private Partnership (PPP) model for BharatNet, the
central governments ambitious project to set up a broadband network in rural India, and
has also envisaged central and state governments to become the main clients in this
project.
The Ministry of Skill Development and Entrepreneurship (MSDE) signed a
Memorandum of Understanding (MoU) with DoT to develop and implement National

Action Plan for Skill Development in Telecom Sector, with an objective of fulfilling
skilled manpower requirement and providing employment and entrepreneurship
opportunities in the sector.
The TRAI has directed the telecom companies or mobile operators to compensate the
customers in the event of dropped calls with a view to reduce the increasing number of
dropped calls.
Need of study:
This study aims to find out the retailers satisfaction level in Idea cellular with comparison to
other competitors like Airtel, Vodafone, BSNL, Jio etc. So for this the study is conducted in
various retailers shop through questioner method and found out the conclusion with their
responses.
Theoretical background
Retail is the sale of goods to end users, not for resale, but for use and consumption by the
purchaser.
Retail involves the sale of merchandise from a single point of purchase directly to a customer
who intends to use that product. The single point of purchase could be a brick-and-mortar retail
store, an Internet shopping website, a catalog, or even a mobile phone.
The retail transaction is at the end of the chain.
Manufacturers sell large quantities of products to retailers, and retailers attempt to sell those
same quantities of products to consumers.

Meaning of satisfaction
Satisfaction is the act of fulfilling a need, desire, or appetite, or the feeling gained from such
fulfillment. Satisfaction means you've had enough in a good way. When a product says
"Satisfaction guaranteed" it means you'll like it or they'll give you your money back
Definition
Customer level of approval when comparing a product's perceived performance with his or her
expectations. Also could refer to discharge, extinguishment, or retirement of an obligation to the
acceptance of the obligor, or fulfillment of a claim. While satisfaction is sometimes equated with
performance, it implies compensation or substitution whereas performance denotes doing what
was actually promised. See also accord and satisfaction.
Why Is Retailing Is Important?
Retailers are the final link in the supply chain between manufacturers and consumers. Retailing
is important because it allows manufacturers to focus on producing goods without having to be
distracted by the enormous amount of effort that it takes to interact with the end-user customers
who want to purchase those goods.
Retailers should make the purchase of goods easy for the consumer. That's why retail stores have
salespeople, why Internet shopping websites have customer service instant chat popups, and why
catalogs have descriptions, photos, and toll-free phone numbers.
Retailing is about displaying products, describing the features and benefits of products, stocking
products, processing payments and doing whatever it takes to get the right products at the right
price to the right customers at the right time.

Some retailers offer additional services to the retail transaction like personal shopping
consultations, and gift wrapping to add something extra to the retail customer experience and
exceed the retail customer experience.

Chapter 2
REVIEW OF LITERATURE AND RESEARCH DESIGN
Dr. Ramesh Sardar (2012) on his article Brand Preference of Passenger Cars in
Aurangabad District detailed that the analysis of marketing, a consumer behavior and
brand preference of passenger car is carried out in Aurangabad district of Maharashtra
state. As a result, focusing on an industry where brands, marketing knowledge and
distribution networks have been important determinants in the growth and survival of
firms. It reaches distinct conclusions.
Dr.Shendge (2012) on his study A Comparative Study of Consumer Preference towards

Cadbury and Nestle Chocolates with Special Reference to Navi Peth Area in Solapur
City viewed that Chocolate is liked and eaten by all age group of people.
Attiya Kanwal (2011) on his study Consumer preference of International brands over
local brands aimed at determining consumer preference of international brands instead if
national or local brands. Consumer evaluates products based on information cues, which
are intrinsic and extrinsic. If a consumer is satisfied with a product, he will buy it again,
become loyal and over time develop a relationship with the brand. There are various
factors which influence consumer purchase decision.
Prof. R.C.S. Rajpurohit and Dr. M.L. Vasita (2011) on their study Consumer
Preferences and Satisfaction towards Various Mobile Phone Service Providers an
Exploratory Study in Jodhpur City, Rajasthan conducted that on 250 mobile phone users
of various mobile phone service providers such as Vodafone, Airtel, BSNL, Reliance,
Idea, Tata Indicom and few other players. The results derived from the study indicate that
the factor that induces the consumers to buy a particular mobile phone operator is call
tariffs followed by network coverage and brand image.

Dr. Shrinivas Patil (2011) on their article A Relative Analysis on Customers

Satisfaction of Microwave oven: Study on Select Companies pointed out that the
customer satisfaction is the key for companys boom and sustainability of todays
competitive marketing world. A company ought to know their customers sense towards
products and services. The study enables firms to scrutinize the changes in customer
satisfaction, so that company can act swiftly to satisfy them. Appraisal of customer
satisfaction for unrelenting perfection is a prerequisite for any company.
M.Sathish, K.Santhosh Kumar, K.J.Naveen and V.Jeevanantham (2011) A Study on

Consumer Switching behavior in Cellular Service Provider: A Study with reference to
Chennai Far East Journal of Psychology and Business Vol. 2 No 2. 24 statistical tools
like standard deviation, arithmetic mean and testing hypothesis with chi-square test.
RESEARCH DESIGN:
STATEMENT OF THE PROBLEM:
Retailer Satisfaction of Idea Cellular Services In Comparison To Competitors, In Hubli

District
Retailers play an important role in recommending products to customers and pushing sales.
However, retailers selling SIM cards usually will be dealing with products of more than one
company. Hence, a companys relationship with its retailers has a huge influence on the sale
of its products. The problem with this company is retailers are unwilling to sell Idea SIM
Cards while they are selling competitors.
OBJECTIVES:
To examine factors that lead to retailer satisfaction.

To examine how idea cellular SIMs are faring in the market compared to competitors.
To study the satisfaction level of retailer with respect to idea cellular SIMs.

RESEARCH METHODOLOGY :
Sampling
sample frame retailers selling idea cellular SIMs in Hubli district.
Sample size - 100 Retailers selling SIMs in Hubli town.
Sampling technique convenience sampling technique has been used.
SOURCES OF DATA:
Data sources are broadly classified into two types namely:
Primary source: The primary data has been collected from the respondents (retailers)
through survey method.
Secondary source: The secondary data has been collected from various sources like
published journals, magazines, records, documents of the company, publications of
government.
TOOLS FOR DATA COLLECTION:
Data has been analayzed and interpritation from respondents through a structured
questionnaire.
PLAN OF ANALYSIS:
The data collected will be analyzed and interpreted in the form of tables, charts, graph.
Limitation of the study
Many respondents (retailers) did not agree to the need and utility of the project and hence
did not agree to provide the researcher with valuable information
The accuracy of the study is totally based upon the respondent response
Short span of time for conducting the survey

Chapter 3
Company profile
Overview
Idea Cellular is an Indian mobile network operator based in Mumbai, Maharashtra. Idea Cellular
is an Aditya Birla Group Company, India's first truly multinational corporation. Idea is a pan-
India integrated GSM operator offering 2G, 3G and 4G services, and has its own NLD and ILD
operations, and ISP license. Idea is one of the top three mobile operators in India, with annual
revenue in excess of USD 5 billion and a revenue market share of 19 per cent. With nearly 200
million subscribers, Idea ranks sixth in the global rankings of operators in subscriber terms, for
single country operations.
History of the company

During its inception in 1995, Aditya Birla Group, Tata Group and AT&T Wireless each held
one-third equity in the company. Following AT&T Wireless' merger with Cingular Wireless in
2004, Cingular decided to sell its 32.9% stake in Idea. This stake was bought by the remaining
two stakeholders equally. Tata forayed into the cellular market with its own subsidiary, Tata
Indicom, a CDMA-based mobile provider and in April 2006, Aditya Birla Group announced the
acquisition of the 48.18% stake held by Tata Group at INR 40.51 a share amounting to INR
44.06 billion with 15% of the stake acquired by Aditya Birla Nuvo and the remaining by Birla
TMT holdings Private Ltd. both AV Birla family owned companies. Malaysia
based Axiata bought a 19.96% stake in the company in 2009.

VISION MISSION AND THE VALUES
Vision:
To be a premium global conglomerate, with a clear focus on each of the businesses.
Mission:
To deliver superior value to our customers, shareholders, employees and society at large.
Values:
Integrity: Acting and taking decisions in a manner that is fair and honest. Following
the highest standards of professionalism and being recognized for doing so. Integrity for
us means not only financial and intellectual integrity, but encompasses all other forms as
are generally understood.
Commitment: On the foundation of Integrity, doing all that is needed to deliver value
to all stakeholders. In the process, being accountable for our own actions and decisions,
those of our team and those in the part of the organization for which we are responsible.
Passion: An energetic, intuitive zeal that arises from emotional engagement with the
organization that makes work joyful and inspires each one to give his or her best. A
voluntary, spontaneous and relentless pursuit of goals and objectives with the highest
level of energy and enthusiasm.
Seamlessness: Thinking and working together across functional groups, hierarchies,
businesses and geographies. Leveraging diverse competencies and perspectives to garner
the benefits of synergy while promoting organizational unity through sharing and
collaborative efforts.
Speed: Responding to internal and external customers with a sense of urgency.
Continuously striving to finish before deadlines and choosing the best rhythm to optimize
organizational efficiencies.

Organization Structure

Idea cellular ltd route the market start from the company unite which are located in
Maharashtra(Mumbai) and Gujarat all the manufacturing of SIM card and other related
product this two service flow units only
Once service flow started they are shipped to different distributors in the different cercal
of the country
The sales officers from different region in the state. place the order for requirement of
the SIM are dispatched to the specified location
The distributors (idea point) appointed from the zonal office where more than 300,000
SIM card sale
The distributors take care of the retailers order as per requirement
SIM card or other related products\services eventually reached to the consumers from the
retailers and distributors
ZONAL OFFICE PROFILE (HUBLI-DHARWAD)
Name of the company Idea cellular ltd, zonal office
Year of found 1987
No of the employees Zonal Head 1
ASM(pre-paid) 4
ASM (post-paid) 1
ZTM(zonal technical manager) 2
Sales 30
Network 10
Tele-caller 30
Cercal coverage HUBLI-DHARWAD

Gadag
Haveri
Uttar Kannada
Franchisee Hubli 5
Dharwad 1
Location Idea cellular ltd, zonal office ,Akshay center

,Gokul Road Hubli
Web site www.ideacellular .com
Every 4 district have one Zonal office (cercal) which are managed whole zonal area
Every zonal office have one Zonal Head

Zonal Head take care of whole hierarchy and assigning responsibility of all the team
member
In Hubli-Dharwad region have one postpaid ASM and four prepaid ASM two ZTM one
sales manger
Every prepaid ASM to take care of sales people, TSM, sales manager and my idea point
Zonal sales manager take care of whole service division and the costumer point
ZTM(zonal technical manager) take responsibility of whole network system of his cercal
Zonal technical manager take care of sufficient working condition of towers

CHAPTER: 4
DATA ANALYSIS AND INTERPRETATION
For the purpose of this study, retailers selling SIM cards in Hubli-Dharwad were chosen.
1) Which operator SIM card do you sell?
a) Idea b) Airtel c) Vodafone d) reliance e) Tata DoCoMo f) BSNL g) all of above
Table:1
Frequency Percent
yes 100 100

System 100 100
Total 100 100.0
Analysis:
From the above table it can be analyzed that out of 100 respondents the number of retail seller were
100 so all the retailers are selling the all kinds of sim.

Interpretation:
From survey which SIM card (service operator) retailer wants to sell as per my survey we found
that 100 retailer want to sell all SIM card.
As per above statistics clearly shown that 100% retailer want to sell all the SIM card which
are availability in Hubli-Dharwad remaining out of the retailer want to sell only two or three service
operator in Hubli Dharwad.

2) Which operator SIM card do you sell?
a) Airtel b) Vodafone c) Idea d) Docomo e) BSNL f) other
Table 2:
Frequency Percent
airtel 32 30.8
vodafone 10 9.6
idea 14 13.5
docomo 27 26.0
bsnl 7 6.7
other 10 9.6
Total 100 100
Total 104 100.0
Analysis:

From the above table it can be analyzed that out of 100 respondents. 32% respondents are using
airtel followed by Vodafone which as a 10% and idea 14% docomo 27% bsnl 7% and
others(jio) 10 respondents.
Interpretation:
Above statistics clearly shown that Airtel SIMs are sold the most in Hubli-Dharwad city. This is
because of good network and various VAS that attract the costumer to activate the services.
Other than Airtel, DoCoMo has been competing for a good share of the market through mobile
number portability.

3) Which operator SIM customers mostly ask for?
Table 3:
Frequency Percent
Airtel 33 31.7
Vodafone 25 24.0
Idea 16 15.4
Docomo 21 20.2
Bsnl 5 4.8
Total 100 100
Analysis:
Form the above study conducted, amongst all the respondents airtel with the rating (31.7percent)
is the highest then followed by the Vodafone (24.0percent).
Interpretation:
From the above bar graph it can be inferred that Airtel is most frequent brand which customers
mostly asked for followed by other brands.

4) Reason for selling the specific operator SIM?
1. Network 2.Commission 3. Service by company SE 4. Service by Dist. /DSE.
Table 4:
Frequency Percent
Network 32 30.8
commission 10 9.6
service by company 14 13.5
service by distr 12 11.5
customer demand 32 30.8
Total 100 100
Analysis:
Form the above study conducted, amongst all the respondents 32(30.8%) respond that network
and customer demand are the reason for selling the specific operator sim, followed by other
brands.

Interpretation:
From the above bar graph it can be inferred that reason for selling particular operator sim is
network and customer demand which is followed by commission etc.
5) which SIM operators do you feel are the most customers friendly?
a) Airtel b) Vodafone c) Idea d)Docomo e)BSNL g)other
Table 5:
Frequency Percent
airtel 38 36.5
vodafone 5 4.8
idea 14 13.5
docomo 11 10.6
bsnl 8 7.7
other(jio) 24 23.1
Total 100 100
Analysis:
Form the above study conducted, amongst all the respondents Airtel is mosre customer friendly
because 38(36%) prefer Airtel and 24(23.1%) prefer jio,followed by other brands.

Interpretation:
From the above bar graph it can be inferred that Airtel brand is most customer friendly compared
to other brands like idea jio others.
6) Does the company provide prompt services to you?
a) Always b) Sometimes c) Never
Table 6:
Frequency Percent
Airtel 37 35.6
vodafone 15 14.4
Idea 23 22.1
docomo 18 17.3
Bsnl 7 6.7
Total 100 100

Analysis:
Form the above study conducted, amongst all the respondents 37 retailers responded that Airtel
provide prompt services which is 35.6% then idea with 22.1% followed by others.
Interpretation:
From the above bar graph it can be inferred that Airtel provides prompt servies to the customer
which is followed by idea and other brands

7) Have you ever faced the problem related to service operators?
Table 7:
Frequency Percent
airtel 36 36.0
vodafone 9 9.0
idea 26 26.0
docomo 18 18.0
bsnl 11 11.0
Total 100 100.0
Analysis:
Form the above study conducted, amongst all the respondents 34(34.6%) respondants respond
that customer face the broblem with Airtel brand followed by other brands.
Interpretation:

From the above bar graph it can be inferred that customer face their problem mostly with the
Airtel brand followed by other brands.
8) Does the retailer support desk identify the retailers problem effectively?
Table 8:
Frequency Percent
Airtel 8 7.7
vodafone 15 14.4
Idea 19 18.3
Docomo 16 15.4
Bsnl 13 12.5
other(jio) 29 27.9
Total 100 100
Analysis:
Form the above table it can be analysed retailers responses says jio and other brands are more
supportive in identifying retailers problem effectively with 29 responses out of 100 (27.9%)
followed by idea and other.

Interpretation:
From the above bar graph it can be inferred that jio and other brands are more supportive in
identifying retailers problem effectively which is follow

9) Do the company executives visit your shop regularly to convey schemes?
a) Yes b)No
Table 9:
Frequency Percent
yes 75 72.1
no 25 24.0
Total 100 100
Analysis:
Form the above table it can be analysed retailer response that out of 100 respondants 75(72.1%)
of company executives visit the shop regularly to convey the schemes.
Interpretation:
From the above bar graph it can be inferred that most of the retailers given the positive response
that the company executives visit their shops to convey the schemes.

10) How frequently does the companys sale executive visit?
Airtel:
Table 10 a:
Frequency Percent
Daily 68 65.4
weekly once 16 15.4
weekly twice 16 15.4
Total 100 100
Analysis:
Form the above table it can be analysed retailers response that 68(65.4%) Airtel sales executives
visit their shops regularly, and 16(15.5%) visits weekly once and same percent weekly twice.

Vodafone:
Table 10 b:
Frequency Percent
Daily 33 31.7
weekly once 49 47.1
Total 100 100
Analysis:
Form the above table it can be analysed retailers response that 33(31.7%) Vodafone sales
executives visit their shops regularly, and 49(47.1%) visits weekly once and 18(17.3%) weekly
twice.

Idea:
Table 10 c:
Frequency Percent
daily 20 20.4
weekly once 39 38.0
rarely 6 5.7
Total 100 100
Analysis:
Form the above table it can be analysed retailers response that 20(20.4%) Idea sales executives
visit their shops regularly, and 39(38.0%) visits weekly once and 34(35.2%) visit weekly twice
and 6(5.7%) visit rarely to the shop.

DoCoMo:
Table 10 d:
Frequency Percent
Daily 15 14.4
weekly once 56 53.8
Rarely 8 7.7
Total 100 100
Analysis:
Form the above table it can be analysed retailers response that 15(14.4%) Docomo sales
executives visit their shops regularly, and 56(53.8%) visits weekly once and 21(20.2%) visit
weekly twice an only 7.7% visit rarely.

BSNL:
Table 10 e:
Frequency Percent
Daily 1 1.0
weekly once 17 16.3
Rarely 51 49.0
on call 31 29.8
Total 100 100
Analysis:
Form the above table it can be analysed that 1(1.0%) BSNL sales executives visit their shops
regularly, and 17(16.%) visits weekly once and 51(49.0%) visit rarely and 31(29.8%) reach on
the call.

OTHER JIO:
Table 10f:
Frequency Percent
daily 48 46.2
weekly once 2 1.9
Total 100 100
Analysis:
Form the above table it can be analysed that 48(46.2%) other Jio sales executives visit their
shops regularly, and 2(1.9%) visits weekly once and 50(48.1%) visit weekly twice to the shop.

Interpretation:
From the above analysis it can be inferred that out of all major sim operators all sales executives
visit the shops every day except BSNL.
11) Does the company sales executive gives sufficient information about new tariff plan,
scheme and services?
Airtel:
Table 11.a :
Frequenc Percent
y
yes 88 84.6
no 12 11.5
Total 100 100
Analysis:

Form the above table it can be analysed that out of 100 respondents 88 retailers giving positive
response that the Airtel company sales executive gives sufficient information about new tariff
plan, scheme and services. And the remaining 12 giving negative response.
Vodafone:
Table 11.b:
Frequency Percent
yes 92 88.5
no 8 7.7
Total 100 100
Analysis:

response that the Vodafone company sales executive gives sufficient information about new
tariff plan, scheme and services. And the remaining 8 giving negative response.
Idea
Table 11.c:
Frequenc Percent
y
yes 77 77.6
no 23 22.4
Total 100 100

Analysis:
response that the Idea company sales executive gives sufficient information about new tariff

Docomo:
Table 11.d:
Frequency Percent
Yes 42 40.4
No 58 55.8
Total 100 100
Analysis:
response that the Docomo company sales executive gives sufficient information about new tariff

BSNL:
Table 11.e:
Frequency Percent
yes 18 17.3
no 82 78.8
Total 100 100
Analysis:
response that the BSNL company sales executive gives sufficient information about new tariff

Jio:
Table 11.f:
Frequency Percent
Yes 88 84.6
No 12 11.5
Total 100 100
Analysis:
response that the Jio company sales executive gives sufficient information about new tariff plan,
scheme and services. And the remaining 12 giving negative response.

Interpretation:
Form the above analysis it can be inferred that almost all sales executives of all sim operators
give sufficient information about new tariff plan, scheme and services other than BSNL with
negative responses.
12) Indicate your satisfaction level with the companys sales executives response level for
any query you raise.
Airtel:
Table 12.a:
Frequency Percent
highly satisfied 79 76.0
satisfied 21 20.2
Total 100 100
Analysis:
Form the above table it can be analysed that out of 100 respondents 79 were highly satisfied with
the level of responses that the company executive gives to the retailer, followed by 21
respondents are satisfied.

Vodafone:
Table 12.b:
Frequency Percent
Satisfied 58 57.2
neutral 28 27.8
Total 100 100
Analysis:
respondents are satisfied, 28 are neutral.

Idea:
Table 12.c:
Frequency Percent

satisfied 51 49.0
neutral 30 28.8
dis satisfied 7 6.7
Total 100 100
Analysis:
respondents are satisfied, 30 are neutral and 7 were dissatisfied.

Docomo:
Table 12.d:
Frequency Percent

satisfied 20 19.2
neutral 45 43.3
dis satisfied 13 12.5
Total 100 100
Analysis:


BSNL:
Table 12.e:
Frequency Percent
satisfied 7 6.7
neutral 24 23.1
highly dis satisfied 18 17.3
Total 100 100
Analysis:

Jio:
Table 12.f:
Frequency Percent
satisfied 29 27.9
natural 8 7.7
Total 100 100
Analysis:

Interpretation:
From the above analysis it can be inferred that almost all the retailers are satisfied with the
response level of companies sales executives regarding the queries if the retailers rises. Only the
BSNL operator sim is giving negative response.

13) How do you rate the brand awareness among customers of various SIM operators?
Airtel:
Table 13.a:
Frequency Percent
satisfied 54 51.9
Total 100 100
Analysis:
Form the above table it can be analysed that out of 100 respondents 46 are highly satisfied with
the brand awareness of Airtel sim operator, followed by 54 respondents are satisfied.

Vodafone:
Table 13.b:
Frequency Percent
satisfied 51 49.0
average 28 26.9
Total 100 100
Analysis:
brand awareness of Vodafone company executive gives to the retailer, followed by 51
respondents are satisfied, 28 are average.

Idea:
Table 13.c:
Frequency Percent
Satisfied 39 37.5
Average 41 39.4
dis satisfied 3 2.9
Total 100 100

Analysis:
brand awareness of the Idea company executive gives to the retailer, followed by 39 respondents
are satisfied, 41 are Aevrage

Docomo:
Table 13.e:
Frequency Percent
satisfied 47 45.2
Average 25 24.0
Total 100 100
Analysis:
brand awareness of the Docomo company executive gives to the retailer, followed by 47

BSNL:
Table 13.f:
Frequency Percent
Average 27 26.0
Total 100 100

Analysis:
Form the above table it can be analysed that out of 100 respondents 37 were highly dis satisfied
with brand awareness of the BSNL company executive gives to the retailer, followed by 37
respondents are highly dis satisfied, 27 are neutral.

Jio:
Table 13.g:
Frequency Percent
satisfied 25 24.0
natural 2 1.9
Total 100 100
Analysis:
brand awareness of the Jio company executive gives to the retailer, followed by 25 respondents
are satisfied, 2 are neutral

Interpretation:
From the above analysis it can be inferred that almost all the retailers are satisfied with brand
awareness of various sim operators. Only the BSNL operator sim is giving negative response.

14) Please Rate the operator based on below mentioned parameters.
Retailer support
14.a:
Frequency Percent
Airtel 53 51.0
Vodafone 13 12.5
Idea 12 11.5
others (jio) 21 20.2
BSNL 1 1.0
Total 100 100
Analysis:
Form the above table it can be analysed that out of 100 respondents Airtel is giving high retailer
support with 53)(51.0) responses, followed by Vodafone 13(12.5%), Idea 11.5% and other with
20.2%.


Payment norms
14.b:
Frequency Percent
airtel 23 22.1
vodafone 17 16.3
idea 17 16.3
docomo 4 3.8
Total 100 100

Analysis:
Form the above table it can be analysed that out of 100 respondents Airtel is high in payment
norms with 23(22.1%) responses, followed by Vodafone 17(116.3%), Idea 16.3% and other

with37.5%2
Problem sloving
14.c:
Frequency Percent
Airtel 44 42.3
vodafone 20 19.2
Idea 20 19.2
Docomo 3 2.9
Total 100 100

Analysis:
Form the above table it can be analysed that out of 100 respondents Airtel is highly problem
solving operator sim with 4442.3%) responses, followed by Vodafone 20(19.2%), Idea 19.2%
and other with 12.5%

credit policy
14.d:
Frequency Percent
airtel 30 28.8
vodafone 11 10.6
idea 16 15.4
docomo 15 14.4
BSNL 2 1.9
Total 100 100
Analysis:
Form the above table it can be analysed that out of 100 respondents Airtel is giving high credit
support with 30(28.8%) responses, followed by Vodafone 11(10.6%), Idea 15.4% and other with
24.0%

Customer influence
14.e:
Frequency Percent
Airtel 39 37.5
Vodafone 21 20.2
Idea 2 1.9
Docomo 13 12.5
BSNL 3 2.9
Total 100 100

Analysis:
Form the above table it can be analysed that out of 100 respondents Airtel is high customer
support sim with 39(37.5%) responses, followed by Vodafone 21(20.2%), Idea 1.9% and other
with 21.2%

Discount offered
14.f:
Frequency Percent
airtel 41 39.4
vodafone 12 11.5
docomo 7 6.7
Total 100 100
Analysis:
Form the above table it can be analysed that out of 100 respondents Airtel is giving high discount
with 41(39.4%) responses, followed by Jio 40(38.5%), and Vodafone with 11.5%

Interpretation:
Form the above analysis it can be inferred that Airtel is leading with high satisfaction level of
customers with almost all the parameter, followed by Vodafone and Jio with other sim operators.
15) Rate your overall satisfaction with the services provided by various SIM card
operators?
Airtel:
Table 15.a:
Frequency Percent
satisfied 22 21.2
Average 13 12.5
Total 100 100
Analysis:
Form the above table it can be analysed that out of 100 respondents 58(55.8%) of the retailers are
highly satisfied with the services provided by Airtel SIM card operators, and 21.2% are
satisfied,12.5% are neutral and 7(6.7%) are highly dissatisfied with the services.

Vodafone:
Table 15.b:
Frequency Percent
satisfied 43 41.3
Average 43 41.3
Total 100 100

Analysis:
highly satisfied with the services provided by Vodafone SIM card operators, and 41.3% are
satisfied, 41.3% are neutral with the services.

Idea:
Table 15.c:
Frequency Percent
Satisfied 10 9.6
Average 61 58.7
dis satisfied 6 5.8
Total 100 100
Analysis:
highly satisfied with the services provided by Idea SIM card operators, and 9.6% are
satisfied,58.7% are average and 6(5.8%) are highly dissatisfied with the services.

Docomo:
Table 15.d:
Frequency Percent
satisfied 47 45.2
Average 27 26.0
dis satisfied 9 8.7
Total 100 100

Analysis:
highly satisfied with the services provided by Docomo SIM card operators, and 45.2% are
satisfied,26.0% are neutral and 9(8.7%) are highly dissatisfied with the services.

BSNL:
Table 15.e:
Frequency Percent
satisfied 7 6.7
Average 15 14.4
Total 100 100
Analysis:
highly satisfied with the services provided by BSNL SIM card operators, and 6.7% are satisfied,
15(14.4%) are neutral and 25(24.0%) are highly dissatisfied with the services.

JIO:
Table 15.f:
Frequency Percent
satisfied 31 29.8
natural 15 14.4
Total 100 100
Analysis:

highly satisfied with the services provided by Jio SIM card operators, and 29.8% are satisfied,
15(14.4%) are neutral with the services.
Interpretation:
Form the above analysis it can be inferred that most of the retailers are highly satisfied with the
services provided by the sim operators and few are satisfied and in less cases the the retailers are
dis satisfied with the services.

Chapter 5
Findings
Majority of retailer preferring to sell Airtel service provider sim Hubli Dharwad region.
Idea cellular second largest competitor in Hubli-Dharwad.
Idea cellular does not much concentrating on rural market.
Maximum retailers are satisfied with problem solving and credit policy of idea that is of
60%.
On the basis of competition level idea is good in customer acquisition level than Airtel.
Comparing the demand of the service Airtel is a one of the leading service provider in
Hubli-Dharwad. And the BSNL is having too low service providing capacity.
Most of the retailer prefer to sell idea cellular services because of company good services
On the basis of margin reliance Jio is highly satisfied for retailer in Hubli-Dharwad
Retailers are highly satisfied with Airtel and only satisfied with idea cellular.
Conclusion
Pre-dominantly family and friends are the major source of influence, as provider are offering
low tariff plans on the same network ( For Instance combo pack for friends in Vodafone, Idea
to Idea free for families)
Vodafone India marge with idea cellular its help to create largest telecom company in India
by subscriber base and revenue base. Idea cellular has launch Idea payment bank.
Most of the retailer prefer to sell Airtel only because of its network strength and service by
company.
As per our survey to know about retailer satisfaction level toward idea cellular in Hubli-
Dharwad. As per analysis we found that the retailer are highly satisfied with Airtel and
satisfied with idea

We can conclude that reliance Jio offering more margin comparing to other service operator
for penetrating the marketing.
SUGGESTION
Advertisement plays very important role in capturing market share. Idea cellular like to
improve the advertisement using advertisement tool like Holding, banner, visual
advertisement etc.
If any business wants to be successful its only when they have good relationship
between company and channel member. Idea should more concentrate on the services to
retailer. Service activity like problem solving, credit policy and regular visiting of
executives etc.
Idea cellular must focus on rural area.
Idea cellular must improve network strength in rural area.
Idea cellular must improve on tariff offer and call rates
Idea cellular should concentrate more on the margin rate for retailer.
Bibliography
Web site
https://www.thebalance.com/what-is-retail-2892238
hattp://www.businessdictionary.com/definition/satisfaction.html
www.ideacellulare .com
www.wikipedia/telecomeindustry/majorplyer
www.ideacellualer/overvew

Text books
Title Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related

Techniques
Volume 1 of Legends in marketing: Naresh K. Malhotra, Naresh K. Malhotra series
editor: Jagdish N. Sheth
Author Naresh K. Malhotra
Publisher Sage, 2011
Length 269 pages

Annexure
Questionnaire
Im PRAMOD V studying MBA 2st year in DAYANANDA SAGAR COLLEGE OF ARTS,

SCIENCE & COMMERCE Bangalore for the partial fulfillment of MBA I have taken up
RETAILER SATISFACTION OF RELATED SIM SALES IN COMPARISON TO
COMPETITORS, IN HUBLI DISTRICT I hereby request you to kindly spare a few minutes of
your valuable time in answering the questionnaire, which will help me to know your opinion
towards TSS super market. I assure you that, this is used exclusively for academic purpose only
and the information will be kept confidential.
Kindly fill the details below.
Name of the respondent:
Address of shop:
.
.
.
Contact No:
Email ID:
1. Do you sell SIM Cards?
a) Yes
b) No
2. If yes, which operator SIM card do you sell? (please tick multiple options if applicable)
a) Airtel b) Vodafone c) Idea d) DoCoMo e) BSNL

g) Others
3. Which operator SIM customers mostly ask for?


g) Others
4. Reason for selling the specific operator SIM?
1. Network 2.Commission 3. Service by company SE 4. Service by Distr/DSE
5. Customer demand
5. Which SIM operators do you feel are the most customers friendly?

g) Others
6. Does the company provide prompt services to you?
a) Always
b) Sometimes
c) Never
7. Have you ever faced the problem related to service operators?
a) Always
b) Sometimes
c) Never
8. Does the retailer support desk identify the retailers problems effectively ?
a) Always
b) Sometimes
c) Never

9. Do the company executives visit your shop regularly to convey schemes?
a. Yes
b. No
10. How frequently does the companys sale executive Visit?
SIM operators Daily Weekly once Weekly twice Rarely On call

Airtel
Vodafone
Idea
Docomo
BSNL
Other.(Specify)
..
11. Does the Company sales executive give sufficient information about new tariff plan, scheme and
services?
SIM Airtel Vodafone Idea Docomo BSNL Other

Operators specify.
YES
NO
12. Indicate your satisfaction level with the Companys sales executive response level for any query you
raise

SIM operators Highly Satisfied Neutral Dissatisfied Highly

satisfied dissatisfied
Airtel
Vodafone
Idea
Docomo
BSNL
Other.(Specify)
..
13. How do you rate the brand awareness among customers of various SIM Operators?
SIM operators Highly Satisfactory Average Dissatisfactory Highly

satisfactory dissatisfactory
Airtel
Vodafone
Idea
Docomo
BSNL
Other.(Specify)
..
14. Please Rate the operator based on below mentioned Parameters (1-highly satisfied, 5- highly
dissatisfied)
Other.
Ratings Airtel Vodafone Idea Docomo BSNL Specify
..
Retailer support
Payment norms

Problem solving
Credit policy
Costumer influence
Discount offered
15. Rate your overall satisfaction with the services provided by various SIM card operators?
SIM operators Highly Satisfactory Average Dissatisfactory Highly

satisfactory dissatisfactory
Airtel
Vodafone
Idea
Docomo
BSNL
Other.(Specify)
..
THANK YOU FOR GIVING YOUR VALUABLE TIME.


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A STUDY ON RETAILER SATISFACTION TOWARD IDEA CELLULAR LTD IN HUBLI-DHARWAD

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 1

NEW TELECOM POLICY 1999 (NTP 1999)

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 2

To facilitate Indias journey to becoming an IT superpower by creating a modern and efficient

Achieve efficiency and transparency in spectrum management

Protect the defense and security interests of the country

Encourage development of telecom in rural areas by developing a suitable tariff structure so

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 3

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 4

What does this mean for players in the sector?

Companies will continue to pursue technological advancements to handle demand, including

Market share of mobile network operators as on 1 March 2017

Airtel: 256.8 million (22.6%)

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 5

Vodafone: 199.7 million (17.6%)

Bharti Airtel Limited:

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 6

Reliance Communications Ltd. (RCom)

Reliance communication is an Indian access and telecommunications company headquartered

Established in 2002, it is a subsidiary of Reliance Anil Dhirubhai Ambani Group. Reliance

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 7

Reliance Jio Infocomm Limited,

Bharat Sanchar Nigam Limited

BSNL is an Indian state-owned telecommunications company headquartered in New Delhi. It

Growth of Telecom Industry on Subscriber Base

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 8

What is Retailer satisfaction?

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 9

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 10

The retail transaction is at the end of the chain.

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 11

Why Is Retailing Is Important?

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 12

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 13

REVIEW OF LITERATURE AND RESEARCH DESIGN

Dr.Shendge (2012) on his study A Comparative Study of Consumer Preference towards

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 14

Dr. Shrinivas Patil (2011) on their article A Relative Analysis on Customers

M.Sathish, K.Santhosh Kumar, K.J.Naveen and V.Jeevanantham (2011) A Study on

Retailer Satisfaction of Idea Cellular Services In Comparison To Competitors, In Hubli

To examine factors that lead to retailer satisfaction.

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 15

sample frame retailers selling idea cellular SIMs in Hubli district.

Sample size - 100 Retailers selling SIMs in Hubli town.

Sampling technique convenience sampling technique has been used.

Data sources are broadly classified into two types namely:

TOOLS FOR DATA COLLECTION:

Limitation of the study

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 16

History of the company

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 17

VISION MISSION AND THE VALUES

To be a premium global conglomerate, with a clear focus on each of the businesses.

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 18

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 19

ZONAL OFFICE PROFILE (HUBLI-DHARWAD)

Name of the company Idea cellular ltd, zonal office

Year of found 1987

No of the employees Zonal Head 1

ZTM(zonal technical manager) 2

Cercal coverage HUBLI-DHARWAD

DAYANANDA SAGAR COLLEGE OF ARTS, SCIENCE AND COMMERCE Page 20