Ravi Bhushan (071/47)

ACADEMIC QUALIFICATIONS

Examination Year Board/University %/CGPA Rank

(optional)
B.Sc. Information 2008 Singapore 3.57/4.0 Graduated
Systems Management, Management Cum Laude
B.B.M Marketing (Dual University
Degree Program)
Indian School Certificate 2004 Council for the Indian 87%
Examinations (I.S.C) School Certificate
Examinations
(C.I.S.C.E)
Indian Certificate of 2002 Council for the Indian 93.2% 3rd
Secondary Education School Certificate
(I.C.S.E) Examinations
(C.I.S.C.E)
ACADEMIC DISTINCTIONS

 Graduate Management Admission Test (GMAT) – 730/800, 96th percentile overall. SAT
Reasoning Test: 1490/1600. Breakdown was as follows: 760/800 (98th percentile in
Math), 730/800 (97th percentile) in Verbal.
 TOEFL Score: 290/300. 29/30 – Listening. 28/30 – Structure/Writing 30/30 - Reading

Undergraduate:
 B.Sc. Information Systems Management and B.B.M (Marketing) from Singapore
Management University (SMU), Singapore. Completed the double degree within 4
years.
 Dean’s List Student for the Academic Year 2007-2008. The requirement for Deans List
is to ensure that, the GPA for 2 consecutive semesters is above 3.7. One of 11
students out of a total of 150 students to receive the Dean’s list for that year.
 Awarded the SMU Scholarship, commencing from Academic Year 2004-2005 to
Academic Year 2008-2009. The scholarship covered full tuition fees, amounting to SGD
40000, a term allowance of SGD 5000 and a laptop worth SGD 3000. The scholarship
is tenable for the entire duration of the course, subject to a minimum GPA of 3.4 every
semester. It is awarded to 40 students out of a cohort of 1500 (2.67%) every year.
 Developed a product called Mobisub for my Final Year Project in 2008.
○ Mobisub was a solution designed by me to collate a user’s Real Simple
Syndication (RSS) feeds on a Single page and transfer RSS updates to a
user’s mobile via SMS.
○ One of a small number of teams to sponsor our own project.
○ Used Ruby on Rails, a new development platform.
○ Was rated as being in the top third of FYP projects in my batch. I was
awarded an A grade for the course.

Email: bhushanr2012@email.iimcal.ac.in
Indian Institute of Management, Calcutta
 In Term 1, 2006-2007, successfully completed a term project inspired by the 2008
Beijing Olympic Games and developed in collaboration with Atos Origin, the official IT
partner for the Beijing Games.
○ As part of this project, I designed a system architecture that exceeded all of
the requirements given. For this project, we earned a score in the top third
of our section.
○ I earned an A grade in the course (top quarter of my section).
 Took a course in Advertising in Term 2, 2006-2007.
○ My project was to develop an integrated advertising strategy for a Korean
Tyre brand, Kumho tyres that was looking to gain market share in the
Singapore Market.
○ I developed an innovative strategy that included decals, radio advertising
and a print campaign for motor enthusiasts. My presentation was selected as
the best from amongst 10 other teams that participated.
○ Some of the advertising strategies outlined by me and my team were later
adopted by Kumho Tyres as part of their advertising campaign for the
Singapore market.

 GPA of 3.58 in Marketing Courses which were as follows: Marketing , Marketing

Research, Pricing, Marketing Information Systems, Advertising and Consumer Behavior
 GPA of 3.62 in Information Systems Courses which were as follows: Seminar for ISM
Majors, IS Design Foundations, Data Management , Object Oriented Systems,
Information Security and Trust, Enterprise Integration, Software Engineering, ,
Enterprise Information Systems, IS Application Project, Process Modeling and Solutions
Blueprinting.
 The degree program covered 39 courses which included: Introductory Economics,
Leadership and Team Building, , Communication, Analytical Skills, Business
Government and Society, Creative Thinking, , Introductory Statistics, Career Skills,
International Economics, Networking, Technology and World Change, Computer as an
Analysis Tool, Finance, Architectural Analysis, Business Processes, Management of
People at Work, Ethics, Conflict Resolution, Italian, World Travel and Tourism, Business
Law, Strategy, Management Accounting, Financial Accounting and Management
Science.

School
 Received a scholarship from Hope College in Michigan that was worth USD 18000 in
2004 to pursue a degree in Computer Science.
 Scored 93.2% aggregate in the I.C.S.E Examination with an average of 94% in Science
and Mathematics. 3rd in School and among the top 2% in the city.
 Consistently amongst the top two students in class from Class 2 to Class 10 through
school from among 160 students. Scores available for the following classes:
○ Class 2: 98.5% aggregate – Higgins School, Kolkata
○ Class 4: 96.1% aggregate – Higgins School, Kolkata
○ Class 7: Highest grade in 10 out of 11 subjects, La Martiniere for Boys
School, Kolkata
○ Class 9: Highest grade in 4 subjects out of 6, La Martiniere for Boys School,
Kolkata

Email: bhushanr2012@email.iimcal.ac.in
Indian Institute of Management, Calcutta
CO-CURRICULAR ACHIEVEMENTS
 Graduate
○ One of 46 students selected from 136 applications to be a part of INCA
(Initiative for Community Action).
○ 1 of 40 students selected from a total of 90 who applied to the dramatics
club. Was responsible for the Production Work of the first productions of the
Dramatics Cell for the Academic Year 2010-2011.
○ 1 of 28 students selected from a total of 58 people who applied to the
Photography Club of IIM Calcutta, Lakeside Lens Lovers. Covered the
basketball event during the IIM Calcutta – XLRI sports meet.
○ 1 of 15 teams out of 55 teams that participated in Brandwitch 2010 at IIM
Kolkata to clear the first round which involved a brand recognition and
general awareness quiz.

 Undergraduate
○ Winner of the Citibank Case Challenge in 2007.
 Our 4 member team competed against 103 other teams from
universities across Singapore.
 We were asked to present our solution to senior management at
Citibank on the credit card penetration issues that the company was
facing in Singapore.
 Took 20 hours to come up with a comprehensive presentation on the
above solution.
 Recommendations made by the team included tailoring credit cards to
suit different personality types. This was highly recommended by
Citibank Singapore CEO, Mr. Jonathan. Recommendations were also
presented to the Senior Management Team of Citibank.
 Won SGD 1500 in vouchers and internships with Citibank. Decided to
decline the offer to take up an internship with the Tata International
Internship Program instead.

 We were covered by the Business Times, a paper by the Straits times,

which is the newspaper with the largest circulation in Singapore.

○ Completed a Community Service Project with Campus Impact from May

2008- June 20008.
 Campus Impact is a newly established voluntary welfare organization,
which provides a holistic approach to the character building of youths
as they transit from childhood to adulthood, so that they become
useful citizens to the community, serving as pillars of strength for the
Singapore.
 Was helping us build the prototype of a cyber-counseling service which
would assist troubled school children to speak to seasoned counselors
about issues they face in a non-intimidating environment.
 Dealt effectively in my communication with the various stakeholders
of the project with respect to understanding their requirements

Email: bhushanr2012@email.iimcal.ac.in
Indian Institute of Management, Calcutta
  Was able to provide them with a satisfactory working prototype of
what the online solution would look like within my 8 weeks with the
organization.

○ Selected by the Office of Undergraduate Admissions (SMU) from a cohort of

60 Overseas students from India to be part of the select team of SMU
Admissions Ambassadors.
 Selected for sharpness in wit, passion for SMU, and articulateness in
speech. Most of all, quiet and assuring confidence that inspired many
of the prospective students.
 My ability to engage and advise these prospects played a significant
part in SMU’s successful recruitment process in India.
 Represented SMU Office of Undergraduate Admissions and participated
in conferences organized by the Government of Singapore in Mumbai
and Delhi to help spread awareness
about SMU's degree programs in Schools and Junior Colleges in Indian
cities. This gave prospective students and their parents an insight into
and the attraction of studying in Singapore, particularly at SMU.
 Made compelling presentations and engaged students in 5 top,
reputable institutions in Delhi and Mumbai each.
 Regular ambassador at SMU hosting visiting students – both overseas –
including India – and local and never failed to create a favorable
impression on these listeners.

○ Was a member of SMU Ventures, the Entrepreneurship Society from 2004-

2005. SMU Ventures as a society worked very closely with the SMU Institute
of Innovation and Entrepreneurship (IIE) and previously SMU Business
Innovations Generator (BIG) to foster a spirit of entrepreneurship in SMU.
 Was elected Director of Incubation for the Club from 2005-2006, after
just 1 year with the club. In this capacity, I organized “ideation”
sessions with the members of the club. My role was to discuss
numerous industries/sectors and the business opportunities in these
sectors. I was also closely involved with events organization.
 Was elected Vice President of SMU Ventures from 2006-2007. In this
capacity I was instrumental in mentoring 5 teams to the Asian Student
Ventures Forum where the teams took both the 1st and 2nd position.
 Organized YESCOM, a competition that saw the participation of over
500 students from schools and Junior Colleges all over Singapore.
 Helped double the membership of the club and was closely involved in
recruitment drives.

○ Selected to be a Teaching Assistant for the course in Management

Communication from a class of 45 students. Assisted the professor in
teaching communication strategies to around 135 students in 2006.

 School
○ Represented India in a Cultural exchange program to Japan on invitation of
the Ministry of Foreign Affairs (MOFA) of Japan in 2003.Was 1 of 4 students
selected from reputable institutions all across the country. The program was
Email: bhushanr2012@email.iimcal.ac.in
Indian Institute of Management, Calcutta
 all expenses paid and included 16 other students from countries in South
Asia including Bangladesh, Nepal, Sri Lanka & Pakistan.
○ Scripted a play depicting Macbeth in a modern setting for the British Council,
Kolkata in 2004. Also scripted the play for the Inter-House Dramatics
Competition that won the award for the best play in 2003.
○ School House Captain for the Year 2003-2004. Represented the house in
Athletics, Chess, Debating and Elocution.
○ School Captain for the Year 2005. Represented the school in Essay
Competitons, Quizzing, Inter-School Fests.

WORK EXPERIENCE

 Oracle CAPAC Services Pte. Ltd. (Singapore Branch)

○ Was recruited to the Oracle Graduate Development Program (GDP) for the
Sales & Licensing Organization in June 2008. Was 1 of 12 Graduates
Recruited to the program from Singapore and 1 of 44 recruited from across
all universities in the ASEAN region. For the year in which I was recruited,
Oracle received 350-400 applications for the Graduate Program from
Singapore.
○ Underwent a 2 month training program in Kuala Lumpur, Malaysia where we
were exposed to all aspects of the Oracle business as well as soft skills
training. Was the team leader for my group which won the best presentation
award at the end of the training program.
○ Recruited to the Business Development team, taking care of business
development activities for the SME business in Oracle Singapore.
○ Transferred to the Product Lifecycle Management (PLM) team for Oracle
ASEAN. Was taking care of business development activities for the entire
ASEAN region and Australia. Worked very closely
with the sales team to map territory, identify prospects, speak to C-Level
executives and deliver the value proposition of Oracle’s Value Added
Products to them. Also closely involved with conducting events to spread
awareness.
○ Was instrumental in uncovering a deal worth USD 150,000 for a large F&B
company in Australia. The company was piloting a project with another
software solution when we entered the fray and were thus averse to using
another product. I was able to communicate our product’s value proposition
to him and secure a meeting with the sales representative.
○ Was offered a fulltime role with the Business Development team within one
year of joining the program and asked to take care of business development
activities for Oracle’s specialty products
which included Product Lifecycle Management, Oracle Transportation
Management (OTM) and Demand Planning (Demantra). I was able to create
pipeline of USD 1,300,000 in 1 quarter. My territory included – Singapore,
Philippines, Malaysia, Indonesia, Pakistan, Thailand and Vietnam.
○ Was given complete responsibility of handling business development
activities for Oracle’s applications, across all sectors for the Philippines
territory. Created USD 4 million in pipeline over 3 quarters. Role involved
connecting with C-Level executives across the Philippines, understanding
their issues and putting forth Oracle’s value proposition to the business. I
was also instrumental in organizing numerous events across Philippines to
create an interest in Oracle’s products and solutions.

Email: bhushanr2012@email.iimcal.ac.in
Indian Institute of Management, Calcutta
 ○ Industries covered included: F&B, Automobiles, Industrial Manufacturing,
Retail, Education, Government, Logistics and High Technology.
○ Pioneered a training program for partners on Sales Strategies which would
enable them to conduct demand generation activities on their own. This
resulted in a multiplier effect and incremental pipeline for Oracle’s
Application products in the Philippines.

○ I along with another graduate, pioneered the Oracle Ambassadors program

which was a vehicle to showcase the work being done by graduates in Oracle
ASEAN to prospective applicants to the program. This included having
informal sessions with students from 3 universities in Singapore and 15
universities across the ASEAN region.
○ I also maintained the Oracle Ambassadors blog where the graduates detailed
their experience of working at Oracle. The blog saw close to 100,000 hits. As
a result of the efforts of the Oracle Ambassadors Program, applications from
almost all ASEAN countries, doubled the following year.
○ I was also responsible in collecting and providing feedback for the Oracle
Graduate Development Program website worldwide. This was an extension to
the project that his team completed at the end of their 2 month training
program in Kuala Lumpur, Malaysia.
○ Promoted to Individual Contributor (IC2) level within one year of being made
a permanent member of the Business Development team. Was the first
person in the Graduate Development Program in my batch to be promoted
and fast tracked out of the program to a permanent role in the team.

ENTREPRENURIAL VENTURES

 You-At India Pvt Ltd.

○ Co-founded, You-At India Pvt. Ltd with Sumit Shah, in May 2007. The
company was based out of Kolkata. Its initial aim was to develop end to end
online learning management solutions for educational institutions across
India.
○ The development of the email client and customization of open source
Learning Management Solution, Moodle was outsourced to a third party. We
were able to get 5 clients within the space of 3 months. These included La
Martiniere for Boys Calcutta, La Martiniere for Girls Calcutta, St. James School
Calcutta and Bhawanipur Educational Society, Kolkata.
○ The company changed focus in 2008 to develop an online application,
Locomi that would accurately map points of interest across cities in India for
easy access via mobile phones with GPS. Users could then share their
experiences at these points of interest with others.
○ For the new application, the company raised a total of Rs. 10,00,000 in seed
funding from friends and family.
○ The team employed a total of 7 people including us 3 co-founders, 2
developers and 2 data analysts. The development and data analysis team
was based in Kolkata while the founding team was based in the USA,
Bangalore and Singapore. As head of product development I co-ordinated
across an international design and development team of 5 people. I ensured

Email: bhushanr2012@email.iimcal.ac.in
Indian Institute of Management, Calcutta
 a strict adherence to the development timetable while ensuring a quality
product.
○ My role also included blogger relations. The application received coverage
from reputed Indian blogs such as www.Pluggd.in as well as blogs in
Singapore like www.youngupstarts.com. www.startupdunia.com
○ In order to expand we required additional funding. To this end, we had to
make product pitches and business plan presentations to 5 Venture
Capitalists and angel investors. I was responsible for the same. I was also
responsible for writing the business plan for 3 prestigious business plan
competitions that we participated in, one of which was organized by IIM
Ahmedabad. Locomi was invited by the Center of Innovation, Incubation and
Entrepreneurship (CIIE) at IIM Ahmedabad to join their Incubation Program.
○ I was also able to secure projects for You-At on the side. I brought in 3 web
development projects from companies in Singapore. I also managed these
projects on the side. This brought in much needed cashflow worth close to
Rs. 5,00,000 to the company.
○ In time, my role also expanded to taking care of Business Development
activities. To this end, I was able to establish a partnership with
buzzintown.com an events information provider and integrate their data with
our application.
○ Locomi collected data on 200,000 points of interest including their geo-coded
location which was one of the largest databases of its kind in the country.

○ When we were looking to exit, I was able to approache a number of buyers

and pitch them Locomi's value of proposition. I was able to elicit interest
from 2 companies. The company’s assets were sold to Buuuk Pte. Ltd, a
Singapore based company that wanted to move into the Indian market. The
company was able to recover its costs, make a profit on the sale and find
alternate employment for all 4 non founding members of the team.

INTERNSHIPS

 Synesi Consulting Services, Singapore

○ Interned at the company from June 2005 to August 2005 in the Consulting
Division of the company. Synesi Consulting primarily provides consulting
services for Small & Medium Enterprises in Singapore.
○ During my 3 months with the company, I worked on 4 projects in 4 different
industries in parallel. The industries I dealt with were as follows: security
agency, software development, retail and oil investment. For the above 4
projects, my roles were as follows:
 Research on the industry, landscape, opportunities and threats
 Analyzing the company’s performance and challenges and ideate
solutions for the same drawing from industry best practices.
 Making presentations on final recommendations to the directors of the
companies. My recommendations on changing firm licensing structure
has been adopted by 1 of the companies.

Email: bhushanr2012@email.iimcal.ac.in
Indian Institute of Management, Calcutta
  In addition I also helped organize corporate events and in the
preparation of workshop materials.

 UBS AG, Investment Banking, Data Management Department, Singapore

○ As a part of this internship, I was required to:
 Understand the various transactions that the department handles for
the investment bank.
 Produce a process flow of all the processes in the department and
document them
 Identify the bottlenecks, suggest recommendations and automate the
manual processes.
 Prepare a database that would record the utilization of the members
within the team for easier reporting.
○ By the end of my internship, I was able to achieve all the aforementioned
objectives and reduce the time taken to process transaction requests by 7%,
much to the satisfaction of my department.

 Tata Consultancy Services, Mumbai

○ Was recruited to the Tata International Internship Program, under the TATA
SONS umbrella an Initiated in 2006, this group level internship programme
intends to bring in management students from international business schools
and build the Tata brand on campuses abroad.
○ Was placed with TCS, at the Corporate Technology Office (CTO) in Chennai
and then transferred to the office in Mumbai. My project brief was to identify
co-innovation opportunities for TCS with 4 of TCS’ partners: SAP, Oracle, HP
and Microsoft.
○ Presented a set of recommendations to the CTO office, outlining possible
avenues of collaboration in 5 emerging technologies.

OTHER INFORMATION

 Email: bhushanr2012@email.iimcal.ac.in

Email: bhushanr2012@email.iimcal.ac.in
Indian Institute of Management, Calcutta