Canback

INTRODUCTION TO CANBACK

2017

PREDICTIVE CANBACK
ANALYTICS Boston, Massachusetts
INTEGRATORS www.canback.com
+1-617-399-1300

A member of The Economist Group

Canback is a global management consulting firm advising mainly consumer-facing clients

Founded by Dr. Staffan Canback, we are an elite

management consulting firm anchored in predictive
analytics and consumer knowledge.

We serve clients through five practices: Commercial

Strategy, Sources of Growth, M&A Due Diligence,
Corporate Finance, and Organizational Performance.

We operate globally with the worlds largest companies as

clients. This has taken us to 84 countries since our
founding in 2004.

We also offer analytic services with the Canback Global

Income Distribution Database (C-GIDD) as our cardinal
product.

Canback is a subsidiary of The Economist Group since

2015.

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Canback is the leader in management consulting based on predictive analytics

MANAGEMENT CONSULTING INDUSTRY S-CURVE

- Datasets at the
center of problem- Predictive
solving A new approach
analytics
- Repeatability and with higher
management
scalability for performance
consulting
efficiency
Performance

- Conceptually based
problem-solving Traditional Few, if any, break-
- Experience preferred management throughs since the
over hard analysis consulting early 1990s

1900 1960 1990 2017

The future is already here, it is just unevenly distributed

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Canback practical and fact-based approach is appreciated by clients

In the words of Mauricio Leyva, CEO AB InBev Middle Americas, 45,000 employees

Focus on issues that Hands on approach: You

make a difference vs Impactful Hands-on always do trade visits, get
boiling the ocean insights approach dirty

Identify gaps in markets Actionable outcomes and

(through disciplined Gap Actionable not decks of theory and
benchmarks) and initiatives Identification outcomes graphs for the business to
to close them interpret how to land

Top-line
expertise

Market, consumer, and top

line expertise vs just processes
or analysis of hard variables

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Canback is often cited in the press, research reports, annual reports, and investor presentations

Quarterly divisional seminar: Africa (2015)

CiMi.COM Award: Global Savory Category
Quarterly divisional seminar: South Africa (2014)
Growth & Mix Influencer Analysis (2017)
Quarterly divisional seminar: Asia-Pacific (2013)

Year-End Results Presentation (2015)

Mapping the Path to Future Prosperity:
Emerging Markets Growth Index (2014) How being sceptical paid off for
Massmart (2017)

Abuja +12: Shaping the Future of Health

in Africa (2013) 2014 New York Analyst Day (2014)

Contextualising the Mass Market

Banking Opportunity (2011) Consolidated Annual Report (2012)

The Shifting Urban Economic Landscape: The Future of Retailer Brands (2010)
What Does it Mean for Cities? (2013)

Chinese politics: A crisis of faith (2016)

Annual Results Presentation (2013) Hot spots: Benchmarking Global City
Competitiveness (2012)

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Canback has worked on the ground in 84 countries

GLOBAL FOOTPRINT
Europe 8%
Global projects 21%

United States 7%

Africa 25%

Mid America 8% Asia-Pacific 8%

South America 23%

Offices

Country projects

Consultants work travel

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Canback has worked on a large variety of projects, usually with a commercial focus

CANBACK PRACTICES

Project split Overview

Addressing where and how to play across geographies and categories

Commercial Strategy 52%
based on market attractiveness, consumer responses, and financials

Managing the operational due diligence process across functional teams

M&A Due Diligence 17%
while completing the commercial evaluation

Using a proven, powerful framework, identifying, quantifying, and capturing

Sources of Growth 17%
new growth opportunities around the world

Evaluating board effectiveness and designing new organizational structures

Organizational Performance 9%
to improve performance

Building company and project discounted cash flow models including

Corporate Finance 2%
currency risk evaluations, often in M&A situations

4% Analyzing economic and socioeconomic trends using the Canback Global

Other
Income Distribution Database (includes subscriptions)

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Canback works mainly in five consumer-facing sectors

Alcoholic beverages
Soft drinks and dairy
FOOD & BEVERAGE
Packaged products
Artisanal foods and beverages

Personal care
Beauty products
HEALTH & BEAUTY
Home care
Over-the-counter drugs

Traditional trade
Modern trade
RETAIL
E-commerce
Informal markets

Social media
TECH & MEDIA Traditional media
Cellular and cable operators

Retail banking
FINANCIAL Savings
SERVICES P&C insurance
Payments & remittances

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We aim to make our deliverables VRIO

PROJECT CHECKLIST

V Valuable Is the project of material valuable to the client?

R Rare Is what we have to offer rare? Do our specialized skills stand

out?

I Inimitable Can what we do be easily imitated by others, including our

competitors?

O Organized Is the client organized to receive our findings? Is there a plan for
knowledge transfer?

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Beyond consulting, we offer the Canback Global Income Distribution Database (C-GIDD)

C-GIDD COVERAGE EXAMPLES OF C-GIDD USES

The world's only database with complete Quantify number of households at
subnational data series specific income or socioeconomic levels
GDP, household income, size of income Compare consumer market sizes across
brackets, size of socioeconomic classes, geographies in a uniform way
population
Merge with category or sales data to spot
213 countries, 697 subdivisions and 997 cities new or under-developed opportunities
Subnational: 2002-2027
National: 1970-2037
EXPLANATORY POWER OF C-GIDD
Demand variance explained by income above
C-GIDD MODULES category-specific thresholds

Televison sets
Oil consumption
C-GIDD
Cellphone subscribers
income C-GIDD
economic, Internet users
distribution
data demographic, C-GIDD Personal computers
social and benchmark McDonald's restaurants
Available as a psychographic products and Milk consumption
commercial data services data Cash machines (ATMs)
service at Insurance premiums
cgidd.com Internal to Internal to
Canback Bank deposits
Canback
Electricity consumption
Airline passengers
0.00 0.50 1.00
R2

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C-GIDD customers include a cross-section of large companies

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Canback contact information
AMERICAS
Boston Canback Headquarters
210 Broadway, Suite 303
Cambridge MA 02139
+1-617-399-1300
Chicago Canback USA
500 N. Michigan Ave.
Suite 1925
Chicago IL 60611
+1-312-853-3716 or 3823
EUROPE, MIDDLE EAST AND AFRICA
London Canback Europe
20 Cabot Square
London E14 4QW
+44-20-7576-8181
ASIA
Beijing Canback China
Unit 1711, 17/F, Block 1
Taikang Financial Tower
38 East 3rd Ring Rd. North
Chaoyang District 100026
+86-10-8571-2188
Shanghai Canback China
Rm 2508A, 25/F, Rui Jin Bldg
205 Mao Ming South Rd,
Shanghai 200020
+86-21-6473-7128
Alyssa Vergun
avergun@canback.com
Ivan Izus Torossian
itorossian@canback.com
Caleb Darsch
cdarsch@canback.com
Alex van Kemenade
alexandervankemenade@eiu.com
Shuyuan Hu
shu@canback.com
Mexico City Canback Mexico Francisco Maciel Morfin
Bosque de Ciruelos 194, PH3 fmaciel@canback.com
Bosques de las Lomas
11700 Ciudad de Mxico, D.F.
+52-55-4164-8500
Johannesburg Canback SA & SSA Arshad Abba
Inanda Greens Business Park arshad_abba@canback.com
Building 8
54 Wierda Road West
Wierda Valley, Sandton, 2196
+27-83-786 2450
Jakarta Canback SE Asia Teddy Purnomo
Jl. Tiang Bendera 5 no. 2A tpurnomo@canback.com
DKI Jakarta 11230
+62-812-8743 7578
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