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Unilever
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Agenda
Introduction
1-Company Overview
Unilever mission and Vision.
2-Competitive Environment :
Home and personal Care industry
Competitors
Porter 5 forces analysis
Unilever VS Procter and Gamble
Packaged food and beverage Industry
Competitors
Porter 5 forces analysis
Unilever VS Nestl
3- Unilever Strategies and moves
4-Marketing strategy
5-Innovation strategy
6-Situation of Unilever and SWOT analysis
7- Recapitulation
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Introduction
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Company Overview
Legal Structure
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Company Overview
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Company Overview
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Company Overview
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Mission and Vision
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The competitive Environment
Strategic Groups
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... 5 forces Analysis
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Home and Personal Care Industry 5 forces Analysis
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Home and Personal Care Industry: Competitors
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Unilever vs Procter and Gamble
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Food and Beverage Industry 5 forces Analysis
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Food and Beverage Industry: Competitors
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Food and Beverage Industry: Unilever vs Nestl corp
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Oxfam ranking list of sustainable companies (2013)
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3- Unilever strategies and moves
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How does Unilever drive profitability from this business model?
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4-Marketing strategy
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4-Marketing strategy
leverage bigger brands (The top brands makes up more than 54% of
Unilever business)
Since the arrival of Paul Polman in 2009 Unilever is engaged in a
process of brand rationalization as it reduces its large portfolio by
removing 30% of the number of references in 2013 to focus on the 15
billionaires brands
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4-Marketing strategy
Unilever explore new media opportunities and partnerships to help the reach more consumers.
To wide their ability of going to market and to reach fast and more consumers, Unilever has
developed new channels such as out of home, direct selling, home vending, e-commerce and
segmented the market.
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The innovation strategy:
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The innovation strategy:
open innovation:
Unilever has been in using open innovation for years, and in 2009
established an open innovation unit to work with outside partners.
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The innovation strategy:
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SWOT Analysis
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SWOT Analysis
Weakness:
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SWOT Analysis
Opportunities:
Demographics
Products appeal to wide range of population
Integration of international employees bring broad
cultural and business experience in all processe
Technology
Already using high technology such as digital business
New communication technology to more efficient supply
chain
Environment
Maximize recycled packing materials
Processes environmentally friendly
Products are biodegradable
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SWOT Analysis
Threats
Economic
Internal turmoil in third world countries
Ventures in developing countries are jointly owned
Politics:
Non stable politic situation in some country of emerging
market
Environment
Increased regulations
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Conclusion
Since 2010, Unilever start the Unilever Sustainable Plan and it became
The spirit of its corporate strategy: to double size the business whilst reduce
its environmental impact and increase social impact.
Unilever is one of the first companies to look outside their walls by giving the
opportunity to expert and start ups to collaborate and share Unilever Vision.
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