The Largest Circulated Telugu Newspaper

Our Presence

Telangana

Andhra Pradesh
Circulations & Readership Details
Readership
EENADU
180
SAKSHI
232 143
1466
ANDHRA JYOTI
5535
DECCAN
CHRONICLE
THE HINDU
3633

THE TIMES OF
INDIA

* Source : ABC (Jul Dec 2014), IRS 2014

 Readership Profile
3500 4000 3766

3000 3500
3000
2500
2500
2000 AP+TG 1968
2000 1798 1769 Male
1500 TG
1500 Female
AP
1000 871 898
1000
500 500
0 0
16-19 20-29 30-39 40-49 50+ AP TG AP+TG

Age Group wise Readership Gender wise Readership

* Source : IRS 2014

 Edition wise details
Greater Hyderabad: Hyderabad
city + Ranga Reddy District
Telangana: Mahaboobnagar District
+ Medak + Karimnagar + Warangal
+ Nizamabad + Adilabad +
Khammam + Nalgonda Districts
Circulation (ABC Jul Dec 2014)
Greater Hyderabad : 4,38,544
Telangana : 4,11,593
Central Andhra: Vijayawada city +
Krishna District + West Godavari District +
Guntur District + Prakasam District +
Nellore District
North Andhra: Visakhapatnam city +
Visakhapatnam District + East Godavari
District(Rajahmundry) + Srikakulam
District + Vizianagaram District
Rayalaseema: Chittoor District(Tirupati) +
Kadapa District + Ananatapur District +
Kurnool District
Circulation (ABC Jul Dec 2014)
Central Andhra : 3,82,721
North Andhra : 3,10,414
Rayalaseema : 2,91,158
FEATURE PAGES
 Siri Page - Friday
Siri means Finance

Investment opportunities without financial jargons.

Editorial content related to Saving instrument, Tax,
Insurance, Stock Market, Investments, MF, Banking.
Carried on every Friday in main edition (LHP Color).
Editorial content of high reader interest & informative.
Perfect brand fit for financial products by enhancing
recall value of the brand.

What does it offers?

Business Page - Daily
Eenadu launched its business section in 1988 to cater
to the needs of the business community.

Eenadu is the first amongst the Telugu dailies to

deliver information about the Stock listings on its
Business page.

Eenadu delivers quality inputs on entrepreneurship,

small & medium enterprises(SMEs), trade, Stock
updates, personal finance, loans, findings of research
on finance & experts opinion.
Champion Page Daily
Every one wants to be a champion in his own field.

This supplement strives to inculcate sportsman spirit among

different sections of the society..

National, International events ,analysis of sports events, profiles

of great sport stars, unforgettable moments in sports, columns by
eminent sports personalities are given prominence in these
pages.
Chaduvu Page - Monday
Since Education and career are inseparable, much space is
allotted to career related issues.

Study and memory techniques, well prepared content for

competitive examinations, latest GK, educational and career
counselling, analysis of the current educational scenario,
introducing latest books - are the ingredients of this
supplement.

In the age of information technology, English language is

playing pivotal role. In consonance with this reality. We
provide English lessons to our esteemed readers.
Sukhibava Page - Tuesday
The main motto of this supplement is to create awareness among
the people about over all health care.

Our main thrust is on the preventive and curative aspects of

health care. But the pages are not confined to this sphere only.

This supplement reflects all the major developments and

innovation in the health care system.

To maintain high standards and authenticity, each item will be

checked by specialist concerned .

The interactive columns of this supplement are very crucial.

Eenadu Page - Thursday
This supplement encapsulates whole gamut of the IT in a lucid
manner. The latest developments in hardware and software sectors,
articles by eminent personalities, interactive columns, news about
internet are the main attractions of this supplement .

The main thrust of these pages is to make common man IT savvy

Bilingual content of this page is a new experiment in language

journalism.

It's main focus is introduce the important concepts that have

revolutionised our thinking in relation to our daily lives.

Interactive column is a highlight in this sections. We involve

experts from different fields to answer the queries from the readers.
Eetharam Page - Saturday
It is the epitome of the youth heart throbs.

It galvanises the energies of youth in a positive direction to

reach highest goals. It's language is youthful, it's layout is
colourful.

It throws light on all youth related happenings from youth

perspective.
 Digital eenadu.net
The Heart and Soul of Telugu People
Alexa Rankings Total Page Avg. Time on CONTINENT WISE VISITORS
Section
Views Page (Mins: Sec)
http://www.bhaskar.com 435 /PAGEVIEWS
Home Page 16,843,149 01:36
http://www.thehindu.com 829 Americas 3,194,043 25.42%
Break news 20,703,847 01:42
http://www.eenadu.net 1178 Main News 5,535,306 02:08 India 7,403,646 58.91%
Cinema 4,031,106 01:34
Asia (Rest Asia
Statistics District 4,619,001 01:43 1,056.347 8.40%
(Rest of India)
Visits 15,797,032 Sports 4,947,919 01:31
Europe 517,837 4.12%
Vasundhara 3,487,613 01:36
Unique Visitors 3,102,762
State news 1,570,577 01:25 Oceania 240,421 11.91%
Page views 72,729,203
Politics 1,307,398 01:29 Africa 115,187 0.92%
Average pages/visit 5.79 Business 1,368,929 01:40
Time on Site 00:07:50:39 Sunday Magazine 1,904,677 01:38 Others 55,072 0.35%

Alexa Rankings & Stats Page Views Traffic breakup

* Source: Google Analytics for the Month of September 2015

 Digital eenadu.net
Eenadu.Net - The Heart and Soul of Telugu Performance Report of Clients
People SI CLIENT GEO IMPRESSIONS AD CTR
The most comprehensive Website on general NO TARGETING UNIT
USA- Fixed
infotainment 1 Xoom
Overlay
6 Million 464x200 0.68%
Richest regional language online content updated 2 PMJDY India 484339 300x250 0.33%
24/7 3 DHFL US, UK & NRI 1000131 300x250 0.14%
Districts news of AP, National and International 4
SBI-General
Fixed-15Days 3352129 6259 0.19%
Insurance
News 5 LIC-Nomura AP+TS 201043 1008 0.50%
Presence felt throughout the world 6 Remit21india Australia 254046 347 0.14%
Events
 Siri Event
Objective: To connect with the people directly to create awareness & break the myths amongst the
common man with respect to complexity in understanding business, investments, savings & trade
related matters.

Snapshots of the Siri event Event Coverage

TG: Sec A+, A & B+
Footfalls till Nov 2015: +30000
Events: Approx 286 events across AP & Telangana
 Siri Event
Brand Association Deliverables Brands Associated with Siri

Two standees at the Venue (to be brought

by the client)
One promo of 30 seconds will be aired on
AV screens (Will be part of their
presentation).
The sponsor can distribute their collaterals
at the venue.
Stall & Kiosk will not be provided.
A copy of the presentation needs to be sent
to Eenadu well in advance & if required
suitable changes needs to be incorporated
 BTL - Events
Amazing Amma Mogulu Poitulu (Sankrati Festival)
A day long event celebrating the spirit of A month long Rangoli competition, held across AP.
Motherhood. Inviting all the women and through This competition starts with regional level moves to
games and activites, one woman is crowned as the district level and the finale is held in Hyderabad i.e.
winner of the title "AMAZING AMMA the state level
One day event in May (1st Sunday) One month event in January
TG All Women TG All Women

Vasundhara Kutumbam Anniversary Celebration Take-A-Break

To celebrate the anniversary of VK club A day long event in high profiled societies in the
One day event in November urban area. To bring all the housewife and working
TG All Women women together, to take a break from their routine life
cycle and enjoy the break.
One day event in August (Any Sunday)
TG All Women
 BTL - Events
Career Sailing Eenadu Chaduvu Education Fair
Career guidance and counselling to children from The right platforms for the college & Higher study
standard 10 +. A one day event wherein Experts will institutions to reach their potential TG. The queries
solve the queries of the aspirants. for the right selection of colleges and institution, are
One day event in July cleared through this event.
TG Students from Standard Two days event in June last week
10th onwards. TG Students from Std 12th onwards.

Eenadu Hai Bhuji Essay Competition Eenadu EAMCET

A school level essay writing competition for std 7th With the onset of upcoming EAMCET exams, mock
to std 10th. exam is held before the actual one. So to help and
One week event in November 3rd week over come the fear for this exam.
TG School Students One day event in April
TG Students appearing for EAMCET exam
 BTL - Events
Summer Camp Eenadu Cricket Club
For the children to engage in various activity during A flagship event conducted across AP. Conducting
their summer holidays. Cricket Tournament under the T20 scheme in colleges
40 days event during End of April to May at intermediate, Under grads, Graduates etc..
TG Children / Students 2 Months event in Nov to Dec
(Aged 4 yrs. to 15 yrs.) TG College students.
The prestigious Guinness World Records for
being the largest cricketing tournament. The
Inter-college cricket tournament made it to the
Pellipandiri highest honours, with participation of as many as
A platform wherein members are given the opportunity 1573 teams.
to come up on to the stage, get introduced to other
members by Moderator, meet other members within
the same community and explore options for a suitable Bomala Koluvu
matrimonial match An event which celebrates the spirit of Navratri.
Across the year 8-10 days event during Navratri
TG Males & Females TG Housewives, Women
 Eenadu Mobile App
Energizing Print Ads The entire newspaper is clickable
Eenadu

The server sends back

News info/Native ads
Sends data to the
Print Advertisements Cloud Server

1 Click on the Ads 2 An Instant 3 Watch videos &

match is found photos, buy, polls
The server sends back
and quizzes.. Brand info
 Eenadu Mobile App
Status as on 30th September 2105
Active users (30 days) - 1 Lakh+
New users/Day 1500 + (non ad days)
App Stickiness- 95.5% or returning users
Screen Views (30 days) 159.2 Lakhs
Screens/ Sessions- 11.2
Average time spent on app 4.53 mins
3D
Experience
Improve conversions with interactive content
Financials
Fixed Price irrespective of the size of the ads.
Possibility of Native ad in the mobile app
Choose up to 5 options: (4+ website)
Video- any length; Photos- Any number
Audio; Review; Direct call; Website;
Material Requirement:
Video: Youtube URL
Images: JPG or PDF
Audio: MP3 format
Direct call: phone number
Reviews and Websites: URLs
 Magazines
Aadhivaram means Sunday
Weekly Telugu magazine, circulated as value
addition to the Sunday issue of Eenadu newspaper
A well rounded magazine having content catering
to all the members in a family
Dedicated pages targeted at women which deal
with food recipes, home beautification and fashion
Bala Vinodhini is a section
of the magazine which has
games, puzzles and a short
story which caters to kids
Movie gossips, short stories
and other current affairs
published in the magazine is
Aadhivaram for everyone in general
TeluguVelugu is a monthly
magazine
With a print run of 1+ lakh copies
Telugu Velugu aims at capturing the
glorious culture of Andhra Pradesh
and language of Telugu
Rich content put forth in the purest of
language with simplest of words Telugu Velugu
Annadata is an unique magazine
for farmers; setup in 1969
Annadata plays a key role in giving
farmers all the info they need right
from the type of seeds they ought to
use to the latest technology
It has a circulation of 2,97,693
(ABC: Jan- June 2014) Annadata
 Magazines
Monthly magazine for family reading
with general interest
It is a compilation of short stories ,
celebrity life experiences, jokes &
book reviews
Has a circulation of 22,254 copies
(ABC: Jan - June 2014)
Vipula
The monthly magazine for family
reading
It is a single story book ,its popularity
is such that often the stories are made
into novels
It has a circulation of 20,573 copies
(ABC : Jan - June 2013)
Chatura
Balabharatam is a 100 page children
entertainment magazine
TG : 5-15 years children
With a print run of 1+ lakh copies
Magazine is filled with fun, interesting
stories, educative reading material,
general knowledge, modern stories,
creative writings, quiz & puzzles Balabharatam
Sitara is a weekly Telugu entertainment
magazine
Has a circulation of 10,081 copies (ABC:
Jan-June 2014)
It brings articles, news and gossips related
to Telugu movies
Gives a sneak peek in the lives of
celebrities, movie reviews, release dates etc Sitara
Lets be a part