FACULTY OF BUSINESS AND MANAGEMENT

UNIVERSITI TEKNOLOGI MARA, MALAYSIA

A1: CASE STUDY RUBRICS [20%]

Course Name:
TECHNOLOGY ENTREPRENEURSHIP Students Name: Lecturers Name:

Course Code: ENT600 Students ID: Group:

Weighted
Marks Marks
Criteria
Allocated
Poor Moderate Satisfactory Good Excellent C P A
Obtained
(%)
0 - 5 marks 6 - 10 marks 11 - 15 marks 16 - 20 marks 21 - 25 marks
Identification
Unable to identify Able to slightly Able to identify and Able to identify Able to identify and
of Main
Issues
25 and understand the identify and understand some of and understand understand all of the A3
issues in the case understand the issues the issues in the most of the issues in main issues in the
Problems case study.
study in the case study case study. case study.

Analysis Of 0 - 5 marks 6 - 10 marks 11 - 15 marks 16 - 20 marks 21 - 25 marks

The Moderate analysis Satisfactory analysis Good analysis of Excellent analysis of
Issues Using No analysis of of the Issues of the issues the issues. the issues.
the issues. Key elements of Key elements of Excellent
SWOT 25
No SWOT Key elements of SWOT is
A3
Analysis SWOT is SWOT is well presentation on key
analysis being satisfactorily presented. elements of SWOT.
Tool moderately
employed presented
presented
0 - 5 marks 6 - 10 marks 11 - 15 marks 16 - 20 marks 21 - 25 marks
Little
Provide Relevant Well
suggestions and Adequate
suggestions No suggestions suggestions and documented
slightly Suggestions and
on 25 for solutions to the
Appropriate solutions
Appropriate and appropriate A3
appropriate
appropriate issues in the case solutions to the solutions to the
solutions to the to the issues in
solutions study. issues in the case issues in the
issues in the the case study.
study case study
case study

Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 Weighted
Marks Marks
Criteria
Allocated
Poor Moderate Satisfactory Good Excellent C P A
Obtained
(%)
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Relate to Significant
No effort to Inadequate efforts to Exceptional
Theories / 15 relate to theories relate to theories /
Adequate adaptation adaptation to
adaptation to relate to
A3
Concepts to theories / concepts. relate to theories
/ concepts. Concepts. theories / concepts.
/ concepts.
0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks

Usually Routinely contribute

Teamwork
Never contribute Rarely contribute Occasionally contribute ideas, Constructive ideas,
(Group 10 ideas and ideas and perform perform all tasks, high
A3
contribute ideas and perform tasks,
Work)
perform tasks. Tasks. Perform tasks. tolerant and fair tolerance and
decision. outstanding decision.

Total: 100 /100

TOTAL:
(20%)

Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

A2a: NEW PRODUCT DEVELOPMENT RUBRICS WRITTEN REPORT (GROUP) [30%]

Course Name:
TECHNOLOGY ENTREPRENEURSHIP Students Name: Lecturers Name:

Course Code: ENT600 Students ID: Group:

Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Allocated Obtained
(%)
1 mark 2 marks 3 marks 4 marks 5 marks
Preliminary Materials:
Good Excellent
Cover & Title Page Poor understanding Moderate Satisfactory
5 understanding of understanding of the A3
Executive Summary of the preliminary understanding of the understanding of the
the preliminary preliminary
Table of contents materials. preliminary materials preliminary materials.
materials. materials.
Introduction 0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
Problem
Statement/Issues Introduction is Good Excellent
10 Introduction is Introduction is A3
satisfactorily presentation on presentation on the
Objectives of Report poorly presented moderately presented
presented. the introduction introduction
Methodology
NPD Process: 0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks
Research &
Development
Identify Innovation Moderate at Satisfactory at Good at Excellent at
20 Poor at illustrating A3
potential (product/ illustrating the R&D illustrating the R&D illustrating the illustrating the R&D
the R&D process
service using process process R&D process process
Consumer Trend
Canvas (CTC)
0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks
NPD Process:
Poor at Moderate at Good at Excellent at
Product /Service 20 Satisfactory at A3
product/service product/service product/service product/service
Design product/service design
design design design design
0 - 4 marks 5 - 8 marks 9 - 12 marks 13 - 16 marks 17 - 20 marks
NPD Process: Poor at illustrating Moderate at Satisfactory at Good at Excellent at
20 A3
Concept Testing the Concept Testing illustrating the illustrating the illustrating the illustrating the
Concept Testing Concept Testing Concept Testing Concept Testing
NPD Process: 0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
Build Prototype 10 Satisfactory Excellent A3
Poor prototyping Moderate prototyping Good prototyping
(2D/3D) prototyping prototyping
Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 Weighted
Marks Marks
Criteria
Allocated
Poor Moderate Satisfactory Good Excellent C P A
Obtained
(%)
1 mark 2 marks 3 marks 4 marks 5 marks
NPD Process: Excellent at Test
5 Poor at Test Moderate at Test Satisfactory at Test Good at Test A3
Test Marketing Marketing
Marketing Marketing Marketing Marketing
1 mark 2 marks 3 marks 4 marks 5 marks
Sentences were
Writing Style, The writing lacks Sentences were
somewhat varied, and Sentences were Sentences were
Spelling & 5 sentence variety and correctly
some were inappropriate correctly well written and A3
Grammar few grammatical constructed and
with minimal constructed expressed
errors well-articulated
grammatical errors
1 mark 2 marks 3 marks 4 marks 5 marks
Routinely
Occasionally Usually
Rarely contribute
Teamwork Never contribute contribute contribute ideas,
(Group Work)
5 ideas and
contribute ideas constructive ideas, A3
ideas and perform tasks,
and perform perform all tasks,
perform tasks perform tolerant and fair
tasks high tolerance and
tasks decision
outstanding decision

Total: 100 /100

TOTAL:
(20%)

Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

A2b: NEW PRODUCT DEVELOPMENT PRESENTATION RUBRICS

(INDIVIDUAL ASSESSMENT) [10%]
Course Name:
TECHNOLOGY ENTREPRENEURSHIP Students Name: Lecturers Name:

Course Code: ENT600 Students ID: Group:

Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Obtained
Allocated
(%)
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
The Introduction is
Introduction is less Introduction is Interesting Very interesting
not interesting, The
Introduction 15 interesting and appropriately introduction, introduction, A3
audiences are not
addressed the interesting, addressed addressed audience addressed audience
addressed and poor
audiences the audiences well well
presentation
5 marks 10 marks 15 marks 20 marks 25 marks
Information and
examples are Information and
Information and Information and
Information and appropriately examples are
examples are lacking examples are lacking
examples are less than organized appropriately
or not well chosen or not well chosen for
adequate for systematically, organized
for the topic. Not the topic. Less
Content 25 assignment. Slightly accurately, relevantly systematically, A3
systematic complete and
complete and and completely. accurately,
organization and systematic
systematic However the content relevantly and
incomplete. organization and
organization. Average is just adequate for completely. Clear
The summary is not incomplete. Minimum
summary is provided. assignment. A summary is
provided. summary is provided.
summary is provided. provided.

0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks

The student is able
The student is able to The student is able to
The student is able The student is able to to answer questions
answer questions, but answer questions
Defence Ability 15 to answer questions, answer questions, but very well and A3
with a little well and slightly
not prepared, and not prepared and slightly confidently.
preparation and confidence and well
confident at all. confidence Very well prepared
confidence prepared.

Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 Weighted
Marks Marks
Criteria
Allocated
Poor Moderate Satisfactory Good Excellent C P A
Obtained
(%)
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
The student is slightly The student t is fluent The student is
Fluency and The student is not The student is fluent
15 not fluent and voice is and voice is slightly fluent and voice is A3
Clarity fluent and voice is and voice is slightly
quite difficult to be easier to be heard easy to be heard
not clear. not clear.
heard clearly. clearly. clearly.
0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
Very little or poor Very little or poor Visual are adequate, Visual aids are
use of visual use of visual but do not inspire Visual aids are well well used and the
Effective Audio materials. materials. engagement with the usage and student is student is able to
10 A3
Visual The student However the student material and the able to make the make the
unable to do is able to make student is able to presentation interesting presentation more
interesting interesting make the presentation and meaningful. interesting and
presentation. presentation. interesting. meaningful.
0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
The student makes
minimum body
The student makes The student makes an
The student is language
minimum body acceptable body
unable to use body The student is unable to (appearance, eye
language (appearance, language (appearance,
Non-Verbal language use body language contact and
10 eye contact and eye contact and A3
Communication (appearance, eye (appearance, eye gestures) towards
gestures) towards the gestures) may focus
contact, gestures) contact, gestures) the audience but
audience but happens on only one member
towards the towards the audience. happens only a
only a few times in a of the audience or a
audience. few times in a
short period of time. select few members.
short period of
time.
0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
The student starts the
The student gets many The student is
The student gets only presentation slightly
The student never of the things done. able to start and
Time a few things done before scheduled. Time
10 gets things done on Time is appropriately complete the A3
Management within the time frame is appropriately used,
time and time is not used, but may run presentation
and time is not but may run slightly
appropriately used. slightly over or under within the time
appropriately used. over or under allocated
allocated time. frame.
time.
Total: 100 /100

TOTAL:
(10%)

Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

A3a: TECHNOLOGY BLUEPRINT (WRITTEN REPORT) RUBRICS (GROUP) [20%]

Course Name:
TECHNOLOGY ENTREPRENEURSHIP Students Name: Lecturers Name:

Course Code: ENT600 Students ID: Group:

Weighted
Marks Poor Moderate Satisfactory Good Excellent
Criteria C P A Marks
Allocated
Obtained (%)
Preliminary 0 - 2 marks 3 - 4 marks 5 - 6 marks 7 - 8 marks 9 - 10 marks
Materials:
Cover & Title Page Satisfactory
Good Excellent
Poor understanding Moderate understand on understanding
Cover Letter 10 understanding on understanding on the
on the preliminary the preliminary on the A3
Executive the preliminary preliminary
materials. materials preliminary
Summary materials. materials.
materials.
Table of Contents
Main Body of Blueprint: 0 - 10 marks 11 - 20 marks 21 - 30 marks 31 - 40 marks 41 - 50 marks
The Industry & The
company
Product/Service The main body The main The main body
Description of the The main body of the body of the of the Blueprint The main body of
Technology Description Blueprint is Blueprint is Blueprint is is highly the Blueprint is
Market Analysis & poorly moderately satisfactorily satisfactorily excellently
50 A3
Strategies presented. presented. presented. presented. presented.
Manufacturing &
Operations Many key Few key elements Fairly Good in Key elements are
Management Team elements are not are highlighted highlight key highlighting key excellently
Financial Estimation highlighted elements elements highlighted.
Project Milestones
Appendices
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Satisfactory Excellent
Conclusion 15 Unclear conclusion Moderate conclusion on Good conclusion A3
conclusion on conclusion on the
on the Blueprint the Blueprint on the Blueprint
the Blueprint Blueprint
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Sentences were
Writing Style, Spelling & The writing lacks Sentences were
somewhat varied, and Sentences were Sentences were
Grammar 15 sentence variety correctly A3
some were inappropriate correctly well written and
and few constructed and
with minimal constructed expressed
grammatical errors well-articulated
grammatical errors.
Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).
 Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Allocated Obtained
(%)
0 - 3 marks 4 - 6 marks 7 - 9 marks 10 - 12 marks 13 - 15 marks
Occasionally Usually Routinely contribute
Rarely
Teamwork Never contribute contribute contribute ideas, constructive ideas,
(Group Work)
10 ideas and
contribute ideas
perform all tasks, high
A3
ideas and perform tasks,
and perform
perform tasks perform tolerant and fair tolerance and
tasks
tasks decision outstanding decision
Total: 100 /100

TOTAL:
(20%)

Note:
Student(s) MUST complete relevant information and attach the RUBRIC template during submission. 1 copy for each group (for Group Evaluation) and 1 copy for each student (for Individual
Evaluation).