scale

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D E S IG N • M E DI A • M A R K E TI N G

THE ART OF GROWING YOUR BUSINESS.™

CASE STUDIES
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 scale
creative
D E S IG N • M E DI A • M A R K E TI N G
THE ART OF GROWING YOUR BUSINESS.™

CASE STUDY
CLIENT
SolarWrights & WindWrights

CHALLENGE
SolarWrights, a solar energy company, and their
sister company WindWrights, were struggling with
marketing demands coming in to their company
headquarters from a handful of regional offices
throughout the Northeast. We worked with them
to develop a strategy for managing these requests
and empowering the marketing staff in the regional
offices with easy to use, editable templates and print-
on-demand functionality.

SOLUTION
Challenged by having a number of different regional
offices with individual marketing demands, we
worked with the marketing team to develop a
series of high quality, editable, and visually effective
marketing pieces and worked with a printing company
that helped us to implement a print management
and distribution system so that each office could edit,
check inventory, and re-order marketing materials
direct from the warehouse as needed. All of the
paper items were printed on recycled, FSC certified
paper using vegetable based inks and offset with
renewable energy credits. We then redesigned the
existing e-mail marketing template and conducted
staff training in e-mail marketing best practices and
use of e-mail marketing software.

www.scalecreative.com | 401.855.5218
 scale
creative
D E S IG N • M E DI A • M A R K E TI N G
THE ART OF GROWING YOUR BUSINESS.™

CASE STUDY
CLIENT
Confident Captain/Ocean Pros
www.confidentcaptain.com

CHALLENGE
Confident Captain/Ocean Pros, a training facility
for professional mariners from across the globe,
needed an image update. With the addition of
several new programs and having recently moved to a
sophisticated new facility, it was time to refresh their
identity.

SOLUTION
After freshening up the existing visual identity to
better convey the professional level of the training
programs, we worked to redesign their website to
communicate the range of training offerings and
promote their new programs. We developed “The
Captain’s Weekly Dispatch”, a highly successful
weekly e-newsletter featuring maritime news and
industry developments. We then conducted staff
training in e-mail marketing best practices and use
of a low-cost e-mail marketing program so that the
e-newsletter could be maintained and distributed
by company staff. Other projects included design
of custom web graphics for e-mail marketing, staff
blogs, and print/online advertising.

www.scalecreative.com | 401.855.5218
 scale
creative
D E S IG N • M E DI A • M A R K E TI N G
THE ART OF GROWING YOUR BUSINESS.™

CASE STUDY
CLIENT
Affordable Concrete Cutting
www.affordableconcretecutting.com

CHALLENGE
Affordable Concrete Cutting was looking for a new
way to communicate with their audience. Having
produced a number of high quality videos and needing
a place to showcase their work, they decided that
Facebook was where they needed to be.

SOLUTION
We set up a business Facebook page for Affordable
Concrete Cutting and populated the page with videos,
photos, a discussion board and links. Armed with
our Quick-Start Guide, a freebie with any new social
media account that we set up, the team at ACC
was able to get up and running with social media
without breaking the bank! To keep the page current
and running smoothly, ACC enrolled in a monthly
maintenance plan so that for a small fee, we post
status updates, photos, videos and links as well as
keeping an eye on the statistics and overall success of
the page.

www.scalecreative.com | 401.855.5218
 scale
creative
D E S IG N • M E DI A • M A R K E TI N G
THE ART OF GROWING YOUR BUSINESS.™

CASE STUDY
CLIENT
The Law Office of Silva, Thomas, Martland &
Offenberg
www.silvalawgroup.com

CHALLENGE
Lacking a visual identity and feeling behind the times,
Silva, Thomas, Martland & Offenberg were looking to
update their brand.

SOLUTION
Inspired by their community involvement, we
developed a logo and branding theme that revolved
around imagery from the Newport area, emphasizing
their commitment to the place the partners all live,
work and play.

www.scalecreative.com | 401.855.5218
 scale
creative
D E S IG N • M E DI A • M A R K E TI N G
THE ART OF GROWING YOUR BUSINESS.™

CASE STUDY
CLIENT
Alteris Renewables rights =
www.alterisinc.com
Solar Works + SolarW

CHALLENGE Two of the Northeast’s leading solar

installers have recently merged to

Manage the birth of a new brand following the become Alteris™ Renewables.
We look forward to offering

merger of two successful solar energy businesses, the same quality and service that you’ve come
to know, from the same familiar faces.

SolarWrights & Solar Works. SAM E QUALI T Y . S A M E P E O P L E .

NEW P OSSIBILITIES.
visit us online at www.alterisinc.com or call toll-free1-866-682-0514

SOLUTION
We created a strategy for informing clients,
vendors, employees and the world of the merger of
SolarWrights and Solar Works, and announced the SolarWrights, Inc. and Solar Works, Inc. are now
Alteris™ Renewables

new business name and logo. Our work included

working closely with the marketing departments
to develop marketing materials and messaging to
communicate that in spite of the merger of the
two companies, they could rely on the continued
commitment to quality and customer service they’d
come to expect. We worked on both internal and
external press releases, direct mail, graphics, e-mail
blasts and updated the existing marketing library to
reflect this momentous change.

www.scalecreative.com | 401.855.5218
 scale
creative
D E S IG N • M E DI A • M A R K E TI N G
THE ART OF GROWING YOUR BUSINESS.™

CASE STUDY Sa

CLIENT
Sightsailing
www.sightsailing.com

CHALLENGE
With the addition of a new vessel to their charter
fleet, Sightsailing contacted us to design marketing
collateral and advertisements to reflect the growth of
their business- and to show off their new schooner!

SOLUTION
We developed a branding theme for the Schooner
Aquidneck and designed marketing pieces,
advertisements and a backlit display for the Newport
Visitor’s Center lobby.
SCHOONER AQUIDNECK
Day & Sunset Sails
Private Charters and Small Boat Charters
Depar ts Bowen’s wharf
849-3333
www.sightsailing.com

$2.50 OFF WITH THIS COUPON • not VaLID on aM saILs or Charters

schooner aquidneck
May 3-June 21: 11:30, 1:45, 4:00, 6:45*
June 22-August 30: 10:00, 12:10, 2:15, 4:20, 6:45*
August 31-September 26: 11:15, 1:30, 3:30, (6:15/5:45/5:30)*
September 26-October 12: 10:30, 12:45, 3:00, 5:15*
October 13-November 1: 11:30, 1:45, 4:30*
Sails are approximately 1 ¾ hours
*Sunset sail time seasonally adjusted
RAteS:
Daysails: $27.50/$30.00 (in/out of season)
Sunset Sail: $35.00 (includes complimentary beverages)
Children 6-12: $20. Seniors/Active Military; $5.00 off

sightsaiLer
May 23-June 21 (Weekends only/Weekday Private Charters):
10:45, 12:45, 2:45, 5:15, 7:00*
June 22-August 30 (Monday-Sunday): 11:15, 1:15, 3:15, 5:15, 7:00*
Aug 31-October 12: 12:00, 2:00, 4:00, 6:00 (Weekends only/Weekday
schooner aquidneck
Private Charters):
Sails are approximately 1 ½ hour scenic sailing cruises & charters
*Sunset sail time seasonally adjusted
RAteS: $35.00 per person. Complimentary beverages on Sunset Sail

starLight
Available only for private charter (2-6 guests)
May 23-June 21 (Weekends only/Weekdays on call):
10:30, 1:00, 3:30, 6:00
June 22-August 30: (Sailing thursday-Monday):
10:30, 1:00, 3:30, 6:00
August 30-October 12: 10:30, 1:00, 3:30, (6:00/5:30/5:15)*
RAteS:
Private 2 hour charter: $240
Private 4 hour charter (1/2 day):$440
*Sunset sail time seasonally adjusted
Schedules subject to change due to private charters and special events.
teLephone Bookings accepted with mc/Visa

401.849.3333 (in ri) 800.709.saiL (outside ri)

32 Bowen’s wharf newport, ri 02840 sightsailer starlight

www.sightsaiLing.com 32 Bowen’s wharf 401.849.3333

www.scalecreative.com | 401.855.5218