AMA Annual Report 2016-2017

Ferris State University

AMA Ferris Annual Report 2016-2017 | 1
Table of Contents
1 Summary
2 Chapter Goals
3 Professional Development
9 Community and Social Impact
13 Fundraising
15 Membership
17 Social Engagement
17 Communications
18 Chapter Operations
20 Financial Statement

AMA Ferris Annual Report 2016-2017 | 2

SUMMARY
Letter from the President
This has been a great year to be a part of AMA Ferris! Our organization has always prided itself on delivering
value to all students and this year we have continued that trend. Our theme, The Power of Professionalism, inspired us
as we planned and delivered over seventy events and activities. By keeping our focus on professional development, we
were able to engage our members from eleven majors. In addition, we collaborated with other student organizations on
over twenty events. We have been a Five Star (Top 5) student organization at our university for the past four years, and
we are looking forward to earning this award for five straight years. Also, our 6th Annual Regional Conference was the
most successful one ever held at Ferris State University. Nine colleges and universities traveled to Big Rapids to learn from
our diverse group of speakers and to compete in our sales and marketing strategy competitions. Finally, our eBay Case
Competition Team has been named as a finalist and is going to present at the AMA International Collegiate Conference.
Our members have made a positive impact on our community. By putting in 1,201 hours of community
service, we have used our marketing skills to promote local nonprofits and small businesses. Our member-led marketing
firm, Crimson Consulting, worked on several projects that have benefited the community, including the Wesley House
Emergency Food Pantry and the Winter Clothing Drive. Not only did our members grow as professionals, but they learned
how to make a difference within their own community.
I am proud to say that this year we have had more members actively involved than ever before. We do
not require our members to attend any event or activity, but we have developed a system that encourages member
involvement. By participating in professional development opportunities, serving our community, raising funds for AMA
Ferris, or attending any other event we host, we award our members points. By accumulating points, our members can
ascend through five different membership ranks, earning more valuable rewards the higher they go. This year, I am
excited to say that have had over forty members reach our mid-level involvement rank, a number that we have never seen
before. I am even more pleased to say that we have a record-breaking number of members attending this years AMA
International Collegiate Conference. We have worked hard to make this conference as accessible as possible for all 31
members that are going, and our involvement incentives have helped to significantly reduce their out-of-pocket costs. Our
members are inspired to be a part of AMA Ferris, making a positive impact not only at our university but in their lives.

Sincerely,

Dominic Hasbrouck
President, 2016-2017

Dominic Hasbrouck Tyler Luptowski Shelby Washkevich

President Executive Vice Vice President of
President Social Affairs

AMA Ferris Annual Report 2016-2017 | 1

CHAPTER GOALS
This was a great year for AMA Ferris. Almost every major chapter goal was exceeded. We used our marketing expertise
to collaborate with organizations to put on exceptional events. We have also tripled our sponsorship income over last
year with fewer sponsors.
GOALS RESULTS
Providing valuable opportunities for students to Provided over 65 opportunities for students
grow professionally and have a positive impact on to grow as professionals and impact their
their community. community.

Empowering our members to become leaders by Developed leaders by providing 3 Director

providing at least 3 Director role opportunities roles and 20 Project Manager roles to general
and 15 Project Manager role opportunities. members.

Collaborating with other student organizations, Collaborated with other student organizations,
university departments, and businesses for at university departments, and businesses on 21
least 10 events and professional development different events.
opportunities.

Increasing our average member participation in all Increased our average member participation by
events by 10% over our previous year. 12% over our previous year.

Remaining competitive by participating in at Remained competitive by participating in 15

least 7 marketing competitions with an emphasis marketing competitions and placing as a finalist in
on presenting our Case at the International the eBay Case Competition.
Collegiate Conference.

Returning to our international status as a Top 5 We are competing in this competition, and the
Chapter. results are to be determined at the International
Collegiate Conference.

For the fifth consecutive year , maintaining our We are also competing in this competition and
premier status as a Five Star RSO at Ferris State will learn the results in April.
University.

Securing at least 10 sponsors from local and We have secured 7 corporate sponsors so far
national businesses. and are in talks with 2 more; however, we have
secured more sponsors and raised more revenues
than in any previous year.
Evaluation Criteria
AMA Ferris is committed to critically evaluating its performance and learning how to continuously improve. To provide
an easy-to-follow visual model for assessment, the following indicators are used throughout this report:

The goal for this event or activity was exceeded. This event demonstrated excellence within AMA
Ferris and serves as a model for planning and execution.

The goal for this event or activity was met or nearly met. This event generally went as planned,
provided value to members, and is worth doing again.

The event or activity fell short of its goal. This event provided a learning experience for the chapter. If
this event is held again, it will be conducted differently.

The event or activity occurred during Marketing Week.

AMA Ferris Annual Report 2016-2017 | 2

PROFESSIONAL DEVELOPMENT
Every AMA Ferris member had the chance to experience the Power of Professionalism this year. Thanks to advanced planning and
coordination, our members enjoyed visiting 3 marketing firms, listening to 6 featured professional speakers, participating in 8
workshops, attending 3 major Regional Conferences, and much more. In addition, our own Regional Conference this year exceeded its
goals, proving to be the most successful one yet at Ferris State University.

OVERALL GOAL: Plan 20 Professional Development events each semester.

RESULT: 24 events were hosted in the fall semester. 9 events have been held in the Spring semester with 11 more currently planned.

CRIMSON CONSULTINGEXCEEDED
It has been a pleasure to work the creative Crimson Consulting team as
they developed a marketing campaign designed to meet my specific
objectives for the RMI program at Ferris State. Execution of the marketing
plan is underway and I look forward to positive results. - Dr. David Brown

GOAL: To provide paid, as well as pro bono marketing consultation to 4 different clients throughout the year.
RESULT: The group has worked with 8 clients.
SUMMARY: Crimson Consulting, formerly known as the F.I.R.M., is our student-led marketing firm, that meets weekly to
help complete marketing research, marketing plans, budgeting, and graphic design work for multiple clients. The group
has exceeded its goal by taking an 8th client this year.
Brooks Security Risk Management and Insurance Program (RMI)
Developed an IMC plan that included social media, a Created a marketing plan targeted towards Michigan
website, and printed mailers. high schools.

CROP Hunger Walk Winter Clothing Drive

Promoted the event to the campus community in order to Created and distributed promotional materials for use by
recruit students to attend. the Reed City Ministerial Association for this important
community event.

Ferris Media Festival Professional Greek Council

Created a plan to promote this TDM sponsored event to Developed a plan and created promotional materials for
the entire campus. their speaker.

Center for Leadership, Activities, and Wesley Emergency Food Pantry

Career Services Promotional products were created and campus
Developing a marketing plan for the upcoming University promotional activities were executed to bring awareness
Leadership Conference. to this organization.

CONFERENCES

6th Annual Ferris State University Regional Conference - November 4, 2016

GOAL: Have 30 members attend, 35 students from surrounding AMA chapters.
RESULT: There were 413 total attendees spread across all 7 speakers, including 31 AMA members and 46 students from
other colleges and universities . [Event Rating: 4.4 / 5.0.]
SUMMARY: This conference far exceeded its goal, making it the most successful Regional Conference to date with the
assistance of the chapters 6 sponsors. The conference featured 7 speakers from Facebook, Universal Mind, HanleyStory
LLC., Cull Group, New Holland Agriculture, The Hershey Company, and Chevy Racing. A sales and marketing strategy
competition was also hosted. The conference allowed students to network with other young professionals all while
learning, competing, and having fun.
AMA Ferris Annual Report 2016-2017 | 3
Regional Conference: Aurora University - October 1, 2016
GOAL: Have 5 members attend.
RESULT: 5 members attended and won 2 awards.
SUMMARY: Attendees took First Place in the Digital Marketing Simulation Competition and Third Place in the Marketing
Strategy Competition. In addition, the members listened to a variety of speakers, including presentations from the Chicago
Blackhawks and Chicago Cubs.

Regional Conference: University of Wisconsin-Whitewater - October 14, 2016

GOAL: Have 5 members attend.
RESULT: 5 members attended and won 1 award.
SUMMARY: Attendees competed and placed in the Digital Marketing Strategy competition, listened to speakers from the
Green Bay Packers and Harley Davidson, and learned more about career and internship opportunities.

AMA: International Collegiate Conference - March 16-18, 2017

GOAL: Have 24 members attend.
RESULT: 31 members are currently registered and planning to compete at the conference.
SUMMARY: Contestants are entered in the eBay Case, SABRE Business Simulation, Chapter Exhibit, Perfect Pitch,
Marketing Strategy, and International Sales Competition. We plan to enter the Chapter T-Shirt Competition, and will
receive the results of the Chapter Plan and Annual Report. Overall, we have exceeded our expectations and have a record
number of members attending, the cost of attendance is based off a members level of involvement in AMA Ferris.

NETWORKING
Internship Awareness Day - September 22, 2016
GOAL: Have 10 members participate.
RESULT: 15 members participated.
SUMMARY: Ferriss Internship Coordinator invited 15 employers to the university to meet students and discuss internship
and career opportunities. Our members assisted with the event, but conflicts with class times limited our members ability
to volunteer.

Professor Appreciation Day - October 11, 2016

GOAL: Have 50 members attend.
RESULT: 41 members attended. [Event Rating: 4.7 / 5.0]
SUMMARY: 6 professors shared advice and informed members of the classes they taught. We did not meet total
attendance goals due to scheduling the event during mid-terms.

Internship Panel - October 13, 2016

GOAL: Have 25 members attend and have 8 members participate on the panel.
RESULT: 55 people attended, including 17 AMA members, 4 of which participated.
SUMMARY: AMA Ferris, partnering with Public Relations Student Society of America, hosted this event. Rather than
occupying all 8 spots on the panel, PRSSA was given 4 spots.

Career Fair - October 17, 2016

GOAL: Have 25 members attend.
RESULT: 18 members attended.
SUMMARY: This event is put on by the university and gives students the opportunity to meet employers for careers and
internships. This event was promoted to AMA Ferris members through social media channels and in general meetings. The
goal for members to attend was nearly achieved, and those that attended made valuable connections with employers.

AMA Ferris Annual Report 2016-2017 | 4

Ferris State University Networking Night - November 3, 2016
GOAL: Have 25 members attend the event and have 10 sponsors in attendance.
RESULT: 51 total, 21 members, and 6 sponsors attended. [Event Rating: 4.0 / 5.0]
SUMMARY: AMA Ferris hosted a networking night with 6 sponsors from Staples Business Advantage, Northwestern
Mutual, Aflac, TEKsystems, Quicken Loans, and New York Life. This event provided attendees with the opportunity to hear
from each sponsoring company and network one-on-one with employers.

Lunch and Learn - November 10, 2016

GOAL: Have 10 members volunteered.
RESULT: 10 members volunteered.
SUMMARY: We worked alongside Ferris State University to host an event where members ran a panel that informed
attendees about leadership and the factors behind running a successful student organization.

Mark Sellers - CEO/Founder - BarFly Ventures - January 24, 2017

GOAL: Have 10 members attend.
RESULT: 13 members attended.
SUMMARY: In partnership with the professional AMA West Michigan Chapter, members headed to Grand Rapids to hear
Mark Sellers speak about the Michigan brewing industry. Members were excited to visit the professional chapter and our
goal was exceeded.

Career Opportunities and Networking Summit (CONS) - January 26, 2017

GOAL: Have 30 people attend.
RESULT: 22 total, 17 members attended.
SUMMARY: AMA Ferris hosted a networking conference with 4 different sponsors including Staples Business Advantage,
Northwestern Mutual, TEKsystems, and Aflac. Attendees listened to informative presentations about the respective
companies and were then given a chance to network with representatives.

COMPETITIONS
Regional Conference: Aurora University - October 1, 2016
GOAL: Have members compete in 2 competitions.
RESULT: Members won awards in 2 competitions.
SUMMARY: 3 AMA Ferris members took home two awards: First Place in Digital Marketing Simulation and Third Place in
the Marketing Strategy Competition.

Regional Conference: University of Wisconsin-Whitewater - October 15, 2016

GOAL: Have members compete in 2 competitions.
RESULT: Members won Second Place in Digital Marketing Strategy.
SUMMARY: 3 members participated in the Digital Marketing Strategy Competition.

Regional Conference: Ferris State University - November 4, 2016

GOAL: Have members compete in 2 competitions.
RESULT: Members competed in both competitions, winning 3 awards.
SUMMARY: Overall, 12 members competed in the Marketing Strategy and Sales Competitions. Members placed in both
competitions, earning First and Second Places in Marketing Strategy, and placing as a Finalist in the Sales Competition.

Case Competition - March 16th, 2017

GOAL: Have at least 10 students consistently work on the case and place within top 10.
RESULT: 28 members worked on the Case Competition, 13 members worked consistently, and we are a Top 10 Finalist.
SUMMARY: We exceeded our participation goal. The team met weekly and exceptional leadership from the case
competition team encouraged higher member participation than previous years.

AMA Ferris Annual Report 2016-2017 | 5

Website Competition - March 17th, 2017
GOAL: Place within the top 5.
SUMMARY: The competition is in progress.

Best Community and Social Impact Video Competition - March 17th, 2017
GOAL: Place within the top 10.
SUMMARY: AMA Ferris submitted a video promoting Feed Americas mobile food pantry.

AMA: International Collegiate Conference - March 15th - March 18th, 2017

GOAL: Win or place in 5 competitions.
IMPLEMENTATION: Teams are preparing and training to compete in the Chapter Plan and Annual Report, Case
Competition, SABRE Business Simulation, Chapter Exhibit Competition, Perfect Pitch Competition, International Sales
Competition, and Chapter T-Shirt Competition.

WORKSHOPS
Google Workshop: Part I - September 28, 2016
GOAL: Have 15 members attend.
RESULT: 13 members attended. 23 people total attended. [Event Rating: 3.8 / 5.0.]
SUMMARY: An advertising professor presented on Google AdWords and Google Analytics. For the event we partnered with
AdGroup, an advertising student organization. Participants wanted a more interactive presentation and a second Google
Workshop was planned.

Google Workshop: Part II - January 25, 2017

GOAL: Have 20 members attend.
RESULT: 30 members attended.
SUMMARY: Katie Milbourne, a project manager from Cull Group, came to campus to teach students the basics of Google
AdWords with an interactive session. In addition she offered her own personal tips and examples on how to run a
successful campaign.

UPCOMING WORKSHOPS
Public Speaking Workshop - February 16, 2017
GOAL: Have at least 10 members attend.
STRATEGY: Invite Donna Smith, Professor of Communications at Ferris State, to host an educational workshop that will
help attendees improve their public speaking skills.

Etiquette Dinner - March 23, 2017

GOAL: Have 25 members attend.
STRATEGY: Promote the event in general meetings, as well as using flyers posted around campus. This event teaches
students proper dining etiquette for business networking.

Adobe Workshop - April 5, 2017

GOAL: Have 15 members participate.
STRATEGY: Members will be encouraged to attend in order to learn about graphic design.

Cover Letter Workshop - April 20, 2017

GOAL: Have 40 members attend.
STRATEGY: Hold this workshop in a general meeting.

AMA Ferris Annual Report 2016-2017 | 6

 GETTING HIRED SERIES
Elevator Pitch - September 20, 2016
GOAL: Have 10 members attend.
RESULT: 49 members attended.
SUMMARY: The goal for this elevator pitch presentation was exceeded since the event was re-scheduled to occur
immediately after a general meeting, allowing more members to attend.

New - Behind The Desk - September 27, 2016

GOAL: Have 40 members attend.
RESULT: 48 members attended. [Event Rating: 4.3 / 5.0]
SUMMARY: Members had the chance to review fake resumes as if they were making a hiring decision, giving a fresh
perspective on what a good resume looks like. This goal was exceeded.

Resume Review - September 29, 2016

GOAL: Have 10 members attend.
RESULT: 16 people attended. [Event Rating: 4.3 / 5.0]
SUMMARY: 5 professors participated in a Resume Review session. The event was a success, was well received, and
exceeded its goal.

Professional Dress Workshop - November 8, 2016

GOAL: Have 10 members attend.
RESULT: 45 members attended.
SUMMARY: This attendance goal was exceeded with members staying after our regular meeting to learn about proper
business professional and casual dress in the work environment.

LinkedIn Essentials Workshop - November 10th, 2016

GOAL: Have 10 members attend.
RESULT: 7 members attended.
SUMMARY: Unfortunately, many members already have LinkedIn accounts and did not feel this was critical for their
success, resulting in fewer than expected attendees.

Interview and Follow-Up - November 29, 2016

GOAL: Have 10 members attend.
RESULT: 44 members attended.
SUMMARY: A professor presented on the S.T.A.R. interviewing approach. The goal was exceeded by holding the event
immediately after a general meeting.

PROFESSIONAL TOURS
Agency Tours
GOAL: Have 2 agency tours each semester, with 10 members attending each tour.
RESULT: Exceeded our goal with 3 completed tours and 2 scheduled tours for the remaining semester.

Universal Mind Tour - October 7th, 2016

RESULT: 19 members attended.
SUMMARY: Students visited the Universal Mind Grand Rapids
office and participated in a hands on learning experience. As
part of the tour, teams were assembled to tackle a marketing
scenario in an environment similar to a real firm.

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GTB Tour - December 2, 2016
RESULT: 12 members attended.
SUMMARY: Members traveled to Dearborn to tour GTB, an advertising agency whose clients include Ford Motor Company,
Purina, and Johnson Controls. The tour included a presentation with an opportunity to network and a walk-through of the
ad agencys facilities.

MINDSCAPE Tour - February 3rd, 2017

RESULT: 12 members attended.
SUMMARY: By meeting with the CEO of MINDSCAPE, members learned about inbound marketing and what it takes to
work in an innovative marketing firm.

UPCOMING TOURS
Red Wings Tour - March 26th, 2017
STRATEGY: Members will travel to the Joe Louis Arena during its final season for a tour of the facilities and the chance to
meet the professionals behind the team.

PRSSA Agency Tour - March 30th, 2017

STRATEGY: In cooperation with another business RSO, members will travel to Chicago to tour Alisson + Partners, Weber
Shandwick, and MOT1ON PR.

SPEAKER OF THE MONTH

Lauren Berger - CEO/Founder - Intern Queen - September 13, 2016
GOAL: Have 15 members.
RESULT: 19 members attended.
SUMMARY: Lauren Berger, known as the Intern Queen and best-selling author, presented to students how to gain
internships to further their professional skills. While this event was hosted by Ferris State University, we made it a Speaker
of The Month event because we felt like our members would benefit from this speaker.

Pete Brand - CEO - MINDSCAPE - October 6, 2016

GOAL: Have 10 members attend.
RESULT: 10 members attended.
SUMMARY: Ferris State University hosted an All Majors Meeting and brought in Pete Brand to discuss the fundamentals of
Inbound Marketing to students. This event was hosted by the university and turned into a Speaker of The Month.

Curt McAllister - PR Manager - Toyota - November 17, 2016

GOAL: Have 20 members attend.
RESULT: 10 members attended.
SUMMARY: Curt McAllister from Toyotas mid-western Michigan division, traveled to Ferris to speak to students about his
experiences working for the automotive titan. The late night timing and last minute changes led to lower attendance.

Luke Wyckoff - CEO/Founder - Social Media Energy - December 5, 2016

GOAL: Have 20 members attend.
RESULT:12 members attended. [Event Rating 4.85/5.0]
SUMMARY: Luke Wyckoff, Ferris alumnus, was brought in via Google Hangouts. Timing of the event led to a lower turnout,
however those who attended learned how to use social media to enhance customer experiences.
AMA Ferris Annual Report 2016-2017 | 8
 Carlvin Dorvilier - Account Manager - Tumblr
February 2, 2017
GOAL: Have 60 people attend.
RESULT: 101 people attended with 550 Facebook Live views.
SUMMARY: This high energy alumnus spoke on campus about
his life struggles and the success he has experienced in the
business world. Our marketing efforts led to us exceeding
our attendance goal. The event was co-sponsored by two other
business organizations and was originally planned as Januarys
speaker.

Luke Wyckoff - CEO/Founder - Social Media Energy - February 23, 2017

GOAL: Have 30 members attend.
SUMMARY: This special Five Star event on campus will teach students how to use social media offensively to land jobs
and professionally promote themselves. By promoting this to our members, we look forward to meeting this goal.

John Sims - Sales Representative - Roche - March 14, 2017

GOAL: Have 30 people attend.
STRATEGY: A Ferris State alumnus and 2016 Case Competition presenter, John Sims, will be talking about competing at
the international level and life after graduation.

Thomas Bell - Executive Director - Hitachi Metals - April 6, 2017

GOAL: Have 50 people attend.
STRATEGY: A 1987 Ferris State alumnus and seasoned professional will be speaking about marketing in todays world.
This last Speaker of The Month will be promoted through posters, social media, and class announcements.

COMMUNITY AND SOCIAL IMPACT

AMA Ferris made an impact on our campus and our local community. Equipped with marketing know-how and driven by
the passion to make a difference, AMA Ferris members promoted and participated in events that positively affected our
community. By sponsoring a Feeding America mobile food pantry, promoting the value of Ferris State University to high
school students, assisting in our local city, and more, our members realized how it feels to make an impact.

GOALS RESULTS
1,200 hours of Community Service with 75% of 1,201.3 hours of Community Service with 70% of
them being Marketing-Related them being Marketing-Related

50% of members participate in at least 5 65.7% of members participated in at least 5

Community Service hours Community Service hours

30% of members participate in at least 10 58.9% of members participated in at least 10

Community Service hours Community Service hours

15% of members participate in at least 15 50.6% of members participated in at least 15

Community Service hours Community Service hours

AMA Ferris Annual Report 2016-2017 | 9

 MARKETING-RELATED

Wesley House Emergency Food Pantry - August 30, 2016, and September 2, 2016
GOAL: Have 10 members participate.
RESULT: 10 members participated.
SUMMARY: We met this goal. Members helped promote a new emergency food pantry on campus available to students
through promotional materials and social media.

Conversations on Inclusion - September 16, 2016

GOAL: Have 15 members volunteer.
RESULT: 10 members volunteered.
SUMMARY: Members helped promote a panel discussion on inclusion in the workplace. Since the event occurred early in
the semester, the volunteer goal was not met, although 268 people attended the event.

Internship Awareness Day - September 22, 2016

GOAL: Have 10 members volunteer.
RESULT: 15 members volunteered.
SUMMARY: Members assisted 15 employers with the setup for this
event. The goal was exceeded after members were told about the
value of networking with these professionals.

Homecoming Tailgate - September 24, 2016

GOAL: Have 10 members volunteer.
RESULT: 9 members volunteered.
SUMMARY: Members collaborated with our Hospitality Management student organization to work a homecoming tailgate
booth for the College of Business before the Ferris State football game. We provided as many volunteers as needed.

CROP Hunger Walk - October 9, 2016

GOAL: Have 20 members promote and 100 students attend the event.
RESULT: 25 members promoted and 55 students attended total.
SUMMARY: Members promoted this event and walked to raise money and
awareness for those who are struggling to provide food for themselves and
their families. Due to a delay in promotional efforts, this event did not meet
expectations, but a lesson was learned.

International Wine, Beer, and Food Festival - October 17-19, 2016

GOAL: Have 25 members participate.
RESULT: 37 members participated.
SUMMARY: We exceeded this goal. Members assisted vendors in distributing their products to event guests, while using
customer service and marketing skills to promote each brand.

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Day of Discovery - October 19, 2016
GOAL: Have 10 members volunteer.
RESULT: 12 members volunteered.
SUMMARY: High school students came to Ferris State University and heard about programs offered by the College of
Business. Members presented information about marketing careers.

Hat and Mitten Drive - November 3, 2016

GOAL: Have 5 members participate.
RESULT: 7 members participated. 22 members promoted.
SUMMARY: Members handed out clothes to those in need in the local community. Overall, 41 hours were spent
volunteering and 44 total items were donated towards the clothing drive. Thanks to Crimson Consultings promotion, this
event was exceeded.

Holiday Food Drive

GOAL: Have 25 members participate for a total of 75 hours
RESULT: Replaced with alternative event.
SUMMARY: The decision was made to replace this event with a Feeding America mobile food pantry, so that a bigger
impact would be made in the community.

DECA Conference - January 4, 2017

GOAL: Have 10 members volunteer.
RESULT: 24 members volunteered.
SUMMARY: Members assisted in running the high school DECA Conference at Ferris. Since it happened during winter
break, a discount to the International Collegiate Conference was offered for those who volunteered, allowing us to exceed
our goal.

Be The Match - February 9, 2017

GOAL: Have 15 members participate with 20 total students registering.
RESULT: 15 members participated and 16 students registered.
SUMMARY: Members helped promote Be The Match in an effort to increase donors for the national bone marrow registry.
Due to the poor location of the sign up table, reaching our registry goal was difficult.

Spring Food Drive - March 22 - 23, 2017

GOAL: Have 25 members participate for a total of 60 hours.
STRATEGY: Members will collect and donate non-perishable food items to a local food pantry.

Reeths-Puffer Middle School Visit - April 12, 2017

GOAL: Have 15 members participate
STRATEGY: Have members volunteer for a day in which middle schoolers visit campus to learn about Ferris States
marketing program and its career opportunities.

Walk for Warmth

GOAL: Have 15 members participate.
RESULT: Replaced with alternative event.
SUMMARY: This event was canceled for our area; we instead are planning a Dodgeball Tournament to raise funds for a
local charity.
AMA Ferris Annual Report 2016-2017 | 11
 OTHER COMMUNITY SERVICE

Feeding America Mobile Food Pantries - September 30; October 29; December 3; January 20
GOAL: Have 5 members participate each month, 15 members participate at the AMA Ferris sponsored mobile food pantry.
RESULT: A minimum of 5 members participated at each event with an average of 13.
SUMMARY: Mobile pantries were hosted in 3 different communities. The goal was met, except for a holiday conflict in
November.
Rake N Run - November 6, 2016
GOAL: Have 10 members volunteer.
RESULT:12 members volunteered.
SUMMARY: AMA Ferris members raked and cleaned the
yards of Big Rapids residents.

Holiday Bell Ringing - December 7, 2016

GOAL: Have 15 members participate
RESULT:17 members participated.
SUMMARY: Members volunteered to collect donations for the
Salvation Army by operating a station outside of a local business.

UC Anniversary Party - January 22, 2017

GOAL: Have 10 members volunteer.
RESULT: 12 members volunteered.
SUMMARY: Members volunteered their time to help the university by running a mechanical bulldog attraction that
generated excitement on campus.

Adopt - A - Campus - September 5, 2016 - November 8, 2016

GOAL: Have at least 20 different members participate.
RESULT: 25 members participated.
SUMMARY: Members helped improve our campus by picking up trash
on a weekly basis.

Adopt -A- Highway - September 29, 2016

GOAL: Have 12 members participate in the fall and spring.
RESULT: 15 members volunteered in the fall. Spring event upcoming.
SUMMARY: Members cleaned up a local highway located in Big Rapids.

Relay For Life - April 1, 2017

GOAL: Have 20 members participate and raise $250.
STRATEGY: Members will host a table and raise donations to support the American Cancer Societys local Relay for Life.

The Big Event - April 22, 2017

GOAL: Have 20 members participate.
STRATEGY: Members participate in this annual event that helps give back to the community by assisting community
members in completing home improvement projects.
AMA Ferris Annual Report 2016-2017 | 12
Safe Ride
GOAL: Have 10 members participate in the spring semester.
STRATEGY: Members will assist local bus drivers taking students home from the local bars on weekend nights.

FUNDRAISING
Raising money for AMA Ferris is a key for our success. In order to make events such as the AMA International Collegiate
Conference accessible to our members, we have either held or planned over ten fundraising events. While some events,
such as Krispy Kreme, were found to not be feasible, we changed our strategy to focus on larger fundraisers, such as
our planned 5K Fundraiser in the spring. In addition, we encourage members to participate in fundraisers by allocating
50% of all proceeds to their AMA Account and that money can be used to pay for any AMA-related expense. Using this
strategy, our members are always excited to help raise money for AMA Ferris!

OVERALL GOAL: Raise $17,720 to augment our chapter budget.

RESULT: $15,292.06 has been raised through fundraising efforts thus far.

Corporate Sponsorships
GOAL: Raise $4,000.00 from corporate sponsors.
RESULT: $5,100.00 has been raised from corporate sponsors.
SUMMARY: This goal has been exceeded. Staples Business Advantage, Aflac, TEKsystems, Northwestern Mutual, Quicken
Loans, Social Media Energy, and New York Life have all been signed as corporate sponsors. Additional sponsors are still
being pursued and we have more than tripled sponsorship income, with fewer sponsors, from last year.

University Sponsorship
GOAL: Raise $2,000 in university sponsorships.
RESULT: $2,955 was raised.
SUMMARY: This goal was met by preparing a detailed proposal and formally requesting $2,000 (maximum amount for
travel) and an additional $955 to bring in a speaker.

Yankee Candle and Cherrydale Made in America - October 18 - January 15

GOAL: Raise $400 in profit from member sales.
RESULT: Revenues were $2,251.48 ($745.54 in profit), revenues were $466.00 ($59.07 in profit).
SUMMARY: 31 members participated in these catalog sales fundraisers, exceeding expectations. Due to low profits, the
Cherrydale fundraiser will not happen in the future.

AMA Ferris Annual Report 2016-2017 | 13

 Cedar Point - October 21 - 23, 2016
GOAL: Have 30 members participate, raise $2,000.
RESULT: 29 members participated and raised $5,673.83 in
revenue ($3,013.83 in profit).
SUMMARY: Members worked at Cedar Point for a
weekend. This included entertaining guests and
running childrens attractions, while providing a positive
image for the park. This fundraising goal was
exceeded due to everyones hard work at the park.

Food Chain Fundraisers - Panera - October 24; Biggby - November 15 and January 20
GOAL: Host twice each semester, raise $100 each time.
RESULT: Currently, Biggby raised $67 in profit and Panera raised $119.57 in profit.
SUMMARY: We hosted fundraising events at Biggby and Panera. We decided against hosting more of these in the future
because of low profit margins and we will instead focus on larger fundraisers.

College of Business Bowling Tournament - October 27, 2016 | February 16, 2017
GOAL: Have 5 RSOs participate each semester, raising $500.00
each time.
RESULT: 9 RSOs participated with $1965.00 in total revenues
and $1,126 in net profit.
SUMMARY: This goal has been exceeded. The first tournament
resulted in more-than expected revenues due to strong turnout by
students, other organizations, and faculty. The second tournament
is already planned and has 12 teams registered.

International Wine, Beer, and Food Festival - November 17 - 19, 2016

GOAL: Raise $1,500.
RESULT: $1,757.00 in revenues was raised and net profit was $792.00.
SUMMARY: This fundraising goal was not met, but this was due to a projection error that did not account for the monies
transferred into members individual accounts. Despite the projection error, the event was a large success that allowed
AMA Ferris and the members to raise money.

Buffalo Wild Wings and Blazin Wings Challenge - November 30 | March 1

GOAL: Have 15 members participate, host twice a year, and raise $150.00 each time.
RESULT: 23 members participated and $350.00 has been raised for the fall semester.
SUMMARY: To raise funds, AMA Ferris earned a percentage off the sales it generated. To drive people to the fundraiser, a
Blazin Wings Challenge was also held. This event has been offered once so far, and is scheduled for March 1st.

AMA Ferris Gala Planned - April 22, 2017

GOAL: Have 60 attendees and raise $2,500.
STRATEGY: Host an event for both members and invited faculty and family to reflect on the past year and participate in a
Silent Auction.

AMA Ferris Annual Report 2016-2017 | 14

Bottle Recycling - Weekly
GOAL: Raise $200.00 by the end of the year.
RESULT: $150.80 has been raised so far, still ongoing.
SUMMARY: This goal is on track of being exceeded. Each week, a Project Manager from the membership collects cans
from faculty in the College of Business collection bins and receives the return deposit money.

5K Fundraiser - April 9, 2017

GOAL: Raise $500.00 total and then give $250.00 towards charity.
RESULT: Forthcoming.
SUMMARY: Utilize various traditional marketing skills by posting around the campus as well as the community, and team
up with the ARC (Animal Rescue Coalition) to support a great organization. This support will draw in more people who
will enjoy supporting a great cause.

New - Dodgeball - March 25, 2017

GOAL: Raise $100.
STRATEGY: Advertise the opportunity to participate in the tournament to members, their peers, and other RSOs in the
College of Business through TVs, fliers, and over social media.

MEMBERSHIP
Our fun, friendly, and professional membership base is the true heart of AMA Ferris. Over the past seven years, the
number of members has been trending upwards, leveling off over the past two. Although this year the goal for total
membership was not reached, we have seen a more involved membership base than previous years. We offer a
membership ranking system as a way of encouraging involvement, and this year we broke records with 41 of our members
reaching at least the Manager level of membership and a record high 12 members at the CEO level. This was a 12%
increase over previous years involvement rate.

RECRUITMENT

Officers from the executive board attended 72

total classes to recruit new members between
2016 and 2017. In addition, the executive board
hosted two new member meetings each semester
with the purpose of orienting new members to
AMA Ferris. Overall, class recruitment and
the new member meetings resulted in 95 potential
new members and 33% of those potential new
members followed through by becoming
members.

AMA Ferris Annual Report 2016-2017 | 15

 GOALS
Maintain at least 75% of last years active
members
Have 83 members by the end of the Fall semester
Have 90 members by the end of the Spring
semester
Have membership consist of 12 majors other than
Marketing
Have 65% of the membership consist of
underclassmen
Have 65% of membership attend regular
meetings
Have 55% of membership reach the Employee
level
Have 25% of membership reach the Manager
level
Have 10% of membership reach the Vice
President level
Have 10% of membership reach the CEO level
RESULTS
67% of eligible returning members were
maintained
66 members by the end of the Fall semester
80 members at the time of this report
Business Administration, Public Relations,
Advertising, Human Resource Management,
Communications, Music Industry Management,
Accounting, Finance, Marketing Data Analytics,
Graphic Communication, and Mechanical
Engineering are all represented in AMA Ferris
56% of membership consisted of underclassmen
71% of members regularly attended general
meetings
69% of membership reached the Employee level
62% of membership reached the Manager level
43% of membership reached the Vice President
level
18% of membership reached the CEO level
AMA Ferris Annual Report 2016-2017 | 16
SOCIAL ENGAGEMENT
GOAL: Keep members engaged through a diverse variety of social events.
RESULT: Most events exceeded their attendance goals. 80% of members attended at least 1 social event and 45% of
members attended 3 or more social events.
IMPLEMENTATION: Several successful social events, including SkyZone, Caberfae Ski Trip, Karaoke Night, Buffalo Wild
Wings, Outdoor Picnic, and more were held to provide a social aspect to AMA Ferris. Running an award-winning chapter
requires excellent communications, both within and without the organization. Our public image this year has been
better than any year previous with regular updates on all social media platforms and over 5,000 people reached just on
Facebook alone within the past 30 days. Internally, our organization has kept members engaged and up-to-date with
easy-to-access meeting minutes, a private Facebook group, and a Google Calendar of events.

COMMUNICATIONS
OVERALL GOAL: Utilize 10 forms of communications
RESULT: 10 forms of communication were used as highlighted below.

EXTERNAL
GOALS RESULTS
WEBSITE - Update content twice a week. Updated after each event.

FACEBOOK - Reach 700 likes. Currently have 723 likes.

TWITTER - Reach 750 followers. Currently have 704 followers.

INSTAGRAM - Post two or more picture weekly. Average of 2.64 posts a week.

SNAPCHAT - Post one snap from each event. A snap was posted at every event.

ALUMNI FACEBOOK PAGE - One update post The goal was not met, however the public
a month. Facebook page proved to be a more effective way
to communicate with alumni.

AMA Ferris Annual Report 2016-2017 | 17

 INTERNAL

GOALS RESULTS
MEETING MINUTES - Post meeting minutes for Utilized a meeting minutes template that was
members a day after each general meeting. updated each week.

GOOGLE CALENDAR - Create and update a A Google Calendar was created and filled with
Google Calendar that includes all AMA Ferris events, updated as needed.
events.

LINKEDIN - Link with all AMA Ferris members, All members linked with the profile, stories and
post updates once a month. event details were posted.

ORGSYNC - Use the college student organization All members joined the Ferris AMA OrgSync group.
database to stay connected on campus.

CHAPTER OPERATIONS
Consistent and focused executive board operations are essential to running AMA Ferris. Despite starting the year
as an almost entirely new executive board, our officers overcame the learning curve and steadily developed into a
high-performing team. By holding numerous regular meetings each week, using Google Drive, and following a strict
organizational structure, we were able to achieve and exceed our Chapter Operations goals.

OVERALL GOAL: Create an easy-to-follow model to guide the future executive board in order to ensure successful chapter
operations.
RESULT: Chapter operations were initially challenging for the new executive board, but with experience the operations
were systematized through a variety of guidelines, policies, and procedures.

AMA Ferris Annual Report 2016-2017 | 18

Meetings
GOALS: Hold a weekly general meeting, have a weekly presidents meeting with the advisor, and have weekly executive
board meetings.
RESULT: All of the goals were met or exceeded.
SUMMARY: Every Tuesday, during a no-class period, a value-driven general meeting was held for all members. After each
weekly general meeting, the president regularly met with the primary faculty advisor to discuss the chapters progress
towards its goals, as well problems within the chapter. The entire executive board met for two hours every week to discuss
officer reports, chapter operations, and upcoming events.

Executive Operations
GOALS: Successfully communicate through Facebook, have a centralized digital file system, have an officer accountability
policy, and have 360 degree performance evaluations for officers.
RESULT: All of the goals were met or exceeded.
SUMMARY: All of the chapters communications were handled through Facebook. Google Drive was used to store, create,
and collaborate on chapter files. A three strike disciplinary policy was created early in the semester to hold officers
accountable. Lastly, 360 degree performance evaluations for the executive board were used to assess each officers
performance and the results were individually shared with each officer.

Chapter Reporting
GOALS: Submit a professional and competitive chapter plan, as well as completing 90% of the goals outlined in the
chapter plan.
RESULT: 83% of the chapters goals were accomplished at the time of this writing.
SUMMARY: Officers submitted their goals to the president for review and progress on each major goal was evaluated
during the weekly executive board meeting. Overall, 83% of the years goals have been completed so far. There were
numerous unforeseen circumstances that affected goal completion, including the loss of a key faculty member and having
the former Vice President of Fundraising resign from his position.

Officer Transitions
GOALS: Create a detailed operations manual and empower the new executive board run a powerful AMA chapter.
RESULT: The officer transition has yet to take place.
SUMMARY: Over winter break, each officer documented their duties and responsibilities into a detailed operations
manual. The manuals continue to be updated up until the time the new officers are elected. After elections take place,
the operations manuals, account passwords, bank account, and all other files of the chapter will be turned over to the new
executive board. In addition, several one-on-one meetings are planned to help facilitate the transition.

AMA Ferris Annual Report 2016-2017 | 19

FINANCIAL STATEMENT
Expected Revenues Budget Actual Expected Expenses Budget Actual

Professional Development Professional Development

AMA Regional Conference - Registration $2,500.00 $1,175.00 AMA Regional Conference
Fundraising Gifts $1,000.00 $291.16
Buffalo Wild Wings* $300.00 $234.46 Prize for competitions $1,000.00 $925.00
College of Business Bowling Tournament $1,000.00 $1,965.00 Catering $1,600.00 $491.70
Bottle Returns* $200.00 $150.80 Promotions $200.00 $108.50
Cedar Point $2,000.00 $3,013.83 Speaker Expense $200.00 $0.00
International Wine, Beer & Food Festival $1,500.00 $792.00 Etiquette Dinner
Annual Gala Event* $2,500.00 -- Food & Supplies* $650.00 --
Biggby Coffee $400.00 $67.00 Promotions* $100.00 --
Cherrydale $400.00 $59.07 Marketing Week
Yankee Candle $400.00 $745.54 Promotions $50.00 $0.00
Marketing Week $100.00 $0.00 Agency Tours
Krispy Kreme $520.00 $0.00 Travel Expenses $200.00 $0.00
Panera $200.00 $119.57 Aurora Conference $100.00 $77.02
Sponsorships UWW Conference $11.00 $108.45
Corporate Sponsors* $4,000.00 $5,100.00 AMA West Michigan $100.00 $0.00
University Sponsors* $2,000.00 $2,955.00 New Orleans International Conference
Awards and Grants $2,200.00 $89.79 Travel/Lodging Expenses* $12,000.00 $11,902.24
Membership Case Competition* $200.00 $28.83
National Dues $4,230.00 $3,482.00 SABRE Competition $25.00 $25.00
Chapter Dues $4,320.00 $3,119.00 Exhibit Booth* $125.00 $45.00
Career Opportunities/Networking Summit
Total Revenues $28,770.00 $23,068.06 Promotions $50.00 $0.00
Carlvin Dorvilier: No Limits -- $983.85
Community Service
Feeding America Food Trucks $750.00 $675.00
Crop Hunger Walk $25.00 $25.00
Walk for Warmth* $25.00 --
Relay for Life* $100.00 --
Communications
* Indicates item is still occurring or yet to happen Website Fee $90.00 $116.05
Fundraising
Buffalo Wild Wings
Prizes and Promotion $200.00 $50.00
Bowling Tournament
Building & Lane Rentals $1,000.00 $815.00
Prizes and Promotion $200.00 $24.00
Annual Gala
Room Reservations $200.00 $500.00
Invitations* $200.00 --
Meals* $1,000.00 --
Promotions* $200.00 --
Membership
Promotions $1,000.00 $297.08
T-Shirts Expense $1,200.00 $709.00
National Dues $4,230.00 $3,482.00
Social
Food and Miscellaneous $250.00 $323.62
Total Expenses $28,370.00 $22,003.50

AMA Ferris Annual Report 2016-2017 | 20