Polytechnic University of the Philippines

College of Business Administration

Department of Marketing Management
BSBA-MM 2-5N

Dulce

Proposed by: Submitted to:

Delmas Ibera Prof. Estelita Medina

Jules Mikaela Santiago
Rich Day Catubig
Angelica Fernandez
Anne Victoria Lapuz
Maico Maligat
Marvin Dayandan
Christian Carl Gastardo
Ma. Crislyn Palomar Gawat
Erica Joy Israel Panlilio

Delicioso
Vision
To build on our success a high standards in the sweet delicacies industry. To bring happiness to celebrations
nationwide.

Mission
We are dedicated to our promise of delivering the best quality products to consumers and we are committed in
creating sweet delicacies to suit local tastes as well as international standards. Through each bite we strive to
provide a top -quality customer experience with our sweet delicacies.

Product
1. Ciccolato ricoperto polvoron
Our chocolate polvoron is more unique than the usual polvoron
because it was coated with pure melted chocolate for better
satisfaction. This polvoron will surely linger in your tongue in each
bite you make. Its milky flavor will surely make you crave for more
and more for a very affordable price!

2. Pastillas cremosi
Fond of eating sweets with your love ones or all by yourself? No
problem! By tasting our pastillas, you will sure crave for more! Made
tastier, sweeter and milkier for a very affordable price! Made with
sugar, condensed milk and many other secret ingredients that will
surely give you the urge to bite more. Its unique packaging makes it
more stands out than other pastillas! So what are you waiting for?

3. Choco plisse
Stop eating the usual chocolates for February! Have a taste on our
chocolate crinles that will surely give you satisfaction for a real
chocolate! Made tastier, chocolatier, and more affordable for gifts to
your love ones. Made even more attracting in your eyes with love, so
what are you waiting for? Grab now and have some bites!

4. Yema gustoso
So done with the usual yemas out there? Heres our new version of
yemas that you will surely love! Made tastier, sweeter and more
caramelize youll surely get to love for a very affordable price!
Made even more presentable for your love ones as presentable as
our love for our consumers. Have some fun with our yema!
 5. Graham voye boul
Its not just for Christmas, friends! Its all yours if you want it now! Made
even chocolatier with flavored fillings inside for you and your loved ones at
very affordable price. This will surely satisfy your cravings for other
chocolates at low price and delicious taste. Made with crushed grahams,
condensed milk and other secret ingredients that will urge you to have
some. So, what are you waiting for? Grab now!

Place
Filipinos love to eat and the trend, nowadays are concept food fairs. So the business decided to have
our stalls in those food fairs to have immediate sale. Also, the business will have stalls inside malls; specifically
SM for it has many branches.

Promotion
People nowadays are into social media so the business decided to have a page and an instagram
account for us to catch the attention of the consumers. Also, the business will be giving flyers inside and
outside malls.

Price
Php.

Sales Promotion
Opening Promo
o In every succeeding box that the customer will purchase they will have a 25%
off to the second box and 30% off to the third box. The duration of this promo is
from November 14, 2016 until November 30, 2016.
Peel off promo
o Every time that the customer will avail any of the product they will have free peel
off sticker and they can win free assorted box of 20, box of 15, box of 10, box of
5.
DCoupon and Product Giveaway
o These coupons are attached in the calendars that will be given to customers who
will have a P250 worth of purchased.
Buy more, save more, LOVE more
o If the customer exceed with 100 worth of price they can have % off depending
on how much they purchased.
 Free Shipping in Metro Manila
Personalized or customized online orders
o Online customers can send us the picture of what kind of design they want
through our Facebook page.

Seasonal Promo:
o Ramo San Valentin (Valentines Day Promo)
Customers may only avail the promo in the whole month of February.
Bouquet of pastillas, graham balls, yema or assorted sweets will be
available for consumption.
o Primeros Veinticinco (Christmas Promo)
First 25 customers on December 25 can avail the 2nd box for 50% off.

o Coniglio e Pois
Customers who are wearing printed rabbit, eggs or polka dots can only
avail this promo.

o Disfraz de Halloween
Every October 31 of the year, from 3pm until 9pm the kids with their fancy
costumes can only avail this promo.