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THE BALANCED SCORECARD

Critical Management Process


Strategic Management System

Dr Hanna Permana Subanegara MARS


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Critical Management Process

Clarify and translate visions and strategy


Communicate and link strategic objectives and measure
Plan, set targets, and align strategic initiatives
Enhance strategic feedback and learning

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Fundamental
for building objectives and measures

PERSPECTIVE GENERIC MEASURES

Financial ROA, Economic Value Added

Customer Satisfaction, retention, market and


account share

Internal Quality, response time, cost, new


product introductions

Learning and Employee satisfaction, Information


Growth system availability

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Improvement Initiatives
Total quality management
Just-in-time (JIT) production and distribution
system
Time based competition
Lean production / lean enterprise
Building customer-focused organization
Activity based cost management
Employee empowerment
Reengineering

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Strategi berbasis pada paradigma dengan 4 perspektif

Perspektif
Perspektif
Peningkatan
keuangan
keuangan
Kesehatan Keuangan

Peningkatan
Sumber biaya Peningkatan
dari penjualan Cost effectiveness
Perspektif
Perspektif Dan donor
Pengguna
Pengguna
Dan
Dan donor
donor Peningkatan
Peningkatan Kepuasan pengguna
Kepercayaan pengguna Dan donor melalui
Dan donor Efisiensi biaya

Perspektif
Perspektif
Proses
Proses
Pelayanan
Pelayanan Peningkatan Pengintegrasian
Kualitas Pelayanan Proses layanan dan
Peningkatan efisiensi

Perspektif
Perspektif
Pembelajaran
Pembelajaran dan
dan
Peningkatan produktivitas
Pertumbuhan
Pertumbuhan
Dan komitmen karyawan
SDM
SDM
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Sejarah Balanced Scorecard

1990 Nolan Norton Institute


mensponsori riset pengukuran
kinerja

Untuk mengukur kinerja di dalam


organisasi masa depan, diperlukan
ukuran komprehensif yang
mencakup empat perspektif:
keuangan, customer, proses bisnis
internal, dan pembelajaran dan
pertumbuhan SDM
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Pengertian Balanced scorecard

Balanced scorecard merupakan Alat


manajemen kontemporer yang
digunakan untuk mendongkrak
kemampuan organisasi dalam
melipatgandakan kinerja keuangan.

Balanced = keseimbangan
Scorecard = kartu score

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Konsep Balanced scorecard
Mulanya merupakan alat untuk
pengukuran kinerja eksekutif internal
yang berfokus kepada kinerja
keuangan

Berkembang menjadi pendekatan


dalam penyusunan rencana strategis

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Balanced scorecard
Pada sistem manajemen strategis dalam
manajemen tradisional hanya berfokus
kepada perspektif kinerja keuangan saja

Pada sistem manajemen strategis dalam


manajemen kontemporer mancakup
perspektif keuangan, pelanggan, proses
bisnis intern dan pembelajaran /
pertumbuhan SDM. Dan koheren, terukur
serta seimbang

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Balanced Scorecard

Memotivasi personal untuk bertindak strategis

Menghasilkan total business plan yang komprehensif

Menghasilkan total business plan yang koheren

Menghasilkan sasaran strategis yang terukur

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Balanced Scorecard Advantages

Comprehensives (Komprehensif)
Coherence (Lekat)
Equity (Seimbang, merata)
Measurable (Terukur)

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Koheren
Menjanjikan 3 hal seperti berikut :

1. Mewujudkan visi melalui kegiatan operasional


yang direncanakan dalam anggaran

2. Tumbuhnya komitmen SDM yang


mengimplementasikan rencana strategis

3. Kecepatan daya tanggap terhadap trend


perubahan lingkungan makro dan lingkungan
industri

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Leadership
Commitment Corporate Planning Vision

Mission
Feasibility
Feasibility study
study
Value

Master Plan Goals

Objective

Master Budget Master Program Block Plan

Financing Systems
Strategic Action Plan Business Plan Strategy
Billing systems

Remuneration

Annual Plan Accountability System


Policy
Good
Good Governance
Governance
Program

Budgeting Activity Building/Tools


Monitoring
Monitoring
&
& Provide
Provide Feedback
Feedback
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Business Plan
System design Strategic Action Plan
Operating
Management
Leadership
Strategic Human resource High performance
Planning Development by Balanced scorecard aproach
Commitment
Financing systems
Development

Physical design

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Strategy dengan pendekatan Balanced Scorecard

PERSPECTIVES STRATEGY OBJECTIVES

FINANCE SHAREHOLDER VALUES

CUSTOMER FIRM EQUITY

INTERNAL ORGANISATIONAL The Real Trigger


BUSINESS CAPITAL of Financing
PROCESS Performance

LEARNING HUMAN CAPITAL


AND GROWTH

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Kapan Pendekatan Bsc
Dalam Penyusunan Business Plan
Sejak Melakukan Analisa lingkungan, SWOT,
TOWS Matrix, BCG Matrix, Business Position
dan lain lain analisa

Jika analisa menggunakan pola pandang


Balanced Scorecard, maka yang akan
muncul adalah bagaimana kondisi SDM,
Proses bisnis, pelanggan dan keuangan.

Akhirnya Misi akan disesuaikan dengan hasil


analisa tersebut, dan secara otomatis,
Tujuan, Sasaran dan Strategi akan berada
pada
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Mental Creation & Physical Creation
Sebagai Bagian dari Manajemen Strategik
Mission, Vision, Believe,
Perumusan strategi Value, Goals and
Objectives

Strategic Planning
Perencanaan strategik Objectives Strategy
Mental
Creation
Process
Penyusunan Program
program Management
Strategic
Systems
Penyusunan Budgeting
(Short Range Profit Plan)
anggaran

Implementation Plan
Implementasi Physical
Creation
Process
Monitoring and
Pemantauan Provide Feedback

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VISI (Vision)
Institusi terpercaya dalam layanan kesehatan di Jawa Barat
TUJUAN (Goals)
Pertumbuhan laba Jasa unggulan Teknologi canggih Profesionalisme dan
komitmen SDM

Perspectives Differentiation Strategy Cost Leader Strategy

Finance Pertumbuhan
Pertumbuhan ROI Berkurangnya
Revenues Biaya

Customer Meningkatnya kepercayaan Kecepatan Quality Relationship


pelanggan Pelayanan Dengan pelanggan

Internal
business Meningkatnya kualitas proses State of the art Terintegrasinya
process Pelayanan thd pelanggan Technology Proses pelayanan

Learning and
Development Meningkatkan kompetensi SDM Meningkatnya komitmen personel

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Process-Centric
Perpektif Perspektif
Bisnis intern keuangan

Proses yang Financial return


produktif yang berlipat
& cost ganda dan
effectiveness jangka panjang

Internal focus External focus

Produk dan jasa


SDM yang yang mampu
produktif dan menghasilkan
berkomitmen value terbaik
bagi customer

Perspektif Perspektif
Pembelajaran & pelanggan
Pertumbuhan People-Centric

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PERSPECTIVES SASARAN STRATEGIK

Shareholder Value
Finance
Menghasilkan Menurunkan
Revenue yang Biaya secara
Berlipat ganda signifikans

Customer Firm Equity =


Brand Equity X Firm Culture

Internal business
process Mengubah Human
Capital menjadi
Firm Equity Organizational Capital

Mengubah Human Menggunakan Human


Capital menjadi Capital untuk membangun
Distinctive Organizatioan Network
Capabilities
Learning and
Leverage diletakkan pada
Development Human Capital = pembangunan human
Emplo Capability X Empl Commitment Capital untuk membentuk
keunggulan competitif

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Corporate strategy Direktur
SAP

Ketua
Komite Wadir Wadir
SAP SAP SAP
Target Strategis SMF KEPALA KEPALA KEPALA
Balanced sorecard Unit INSTALASI BIDANG BIDANG

Themes SAP BUSINESS SAP SAP


PLAN
1. Financial growth
2 .Delight the
Customer
3. Competitiveness
4. Standard quality
5. Differentiation
6. Motivated and
Prepared
7. Learning and
growth
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Strategic Formulation Steps
Macro Analysis of Environment

Industrial Environment Analysis


Business Setting
Mission, Believe, Vision,
Value, and Goals

Internal Analysis External Analysis


Strength, Weakness Corporate Portfolio Analysis Opportunity, Threat

Opportunity & Main Problem

Identification & Evaluation


of Alternative Strategy

Strategic Formulation

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N PERSPEKTIF SUMBER DAYA SCORE
o MANUSIA 1 2 3 4 5

1 Direksi & Staf Direksi


Kepemimpinan
2 Kompetensi
3 Keterampilan
4 Fleksibilitas
5 Kecepatan bereaksi
6 Keramahan
7 Attitude
8 Disiplin
9 Dedikasi
10 Komitmen
11 HAM
JUMLAH
TOTAL SCORE

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No PERSPEKTIF SUMBER DAYA SCORE
MANUSIA 1 2 3 4 5

1 Dokter
Kepemimpinan
2 Kompetensi
3 Keterampilan
4 Fleksibilitas
5 Kecepatan bereaksi
6 Keramahan
7 Attitude
8 Disiplin
9 Dedikasi
10 Komitmen
11 HAM
JUMLAH
TOTAL SCORE

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N PERSPEKTIF SUMBER DAYA SCORE
o MANUSIA 1 2 3 4 5

1 Perawat & Tenaga Setara


Kepemimpinan
2 Kompetensi
3 Keterampilan
4 Fleksibilitas
5 Kecepatan bereaksi
6 Keramahan
7 Attitude
8 Disiplin
9 Dedikasi
10 Komitmen
11 HAM
JUMLAH
TOTAL SCORE

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N PERSPEKTIF PROSES BISNIS SCORE
o INTERNAL 1 2 3 4 5

1 Instalasi Administratif
Pelayanan Bedah Sentral
2 Pelayanan Pembedahan sesuai standar
3 Kecepatan pelayanan
4 Ketepatan pelayanan
5 Kesalahan prosedur
6 Wajtu tunggu Operasi
7 Infeksi pasca bedah/Nosokomial
8 Kematian Pasca Operasi
9 Utilisasi Bedah sentral
10 Kelengkapan status pasine operasi
11 Efisiensi penggunaan bahan, dan obat
JUMLAH
TOTAL SCORE

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N PERSPEKTIF PELANGGAN SCORE
o Instalasi Rawat Jalan 1 2 3 4 5

1 Waktu tunggu poliklinik


2 Ketepatan waktu pelayanan
3 Jumlah komplain pelanggan
4 Tuntutan pelanggan
5 Kepuasan pelanggan
6 Perbandingan Pasien baru lama ( 1 : 1)
7 Market share
8 Analisa pasar
9 Retensi pasar
10
11
JUMLAH
TOTAL SCORE

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N PERSPEKTIF KEUANGAN SCORE
o 1 2 3 4 5

1 Return on Invesment
2 Return on Assets
3 Liquidity Ratio
4 Equity
5 Cost Benefit Ratio
6 Cost Recovery
7 Profit Margin
8 Biaya Akibat Bed debt/Bed debt ratio
9
10
11
JUMLAH
TOTAL SCORE

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Yang dimaksud Balance
Adalah intervensi terhadap SDM, Proses
bisnis internal, pelanggan dan keuangan
seimbang.

Keseimbangan akan terlihat dari nilai dalam


Scorecard

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Terimakasih
Semoga Berhasil

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