0 Bewertungen0% fanden dieses Dokument nützlich (0 Abstimmungen)
27 Ansichten2 Seiten
This document outlines 12 opportunities for analyzing revenue, service retention, and customer contact data for a automotive dealership. The opportunities include analyzing revenue from personal and commercial vehicles in mechanical and body shops, vintage-wise revenue and retention rates, free service coupon redemption rates, body shop turnaround times, revenue contribution percentages, in-warranty opportunities, and contactability rates with valid customer phone numbers and emails. Comparisons to national, zonal, and area office best performers are suggested for many of the metrics.
This document outlines 12 opportunities for analyzing revenue, service retention, and customer contact data for a automotive dealership. The opportunities include analyzing revenue from personal and commercial vehicles in mechanical and body shops, vintage-wise revenue and retention rates, free service coupon redemption rates, body shop turnaround times, revenue contribution percentages, in-warranty opportunities, and contactability rates with valid customer phone numbers and emails. Comparisons to national, zonal, and area office best performers are suggested for many of the metrics.
This document outlines 12 opportunities for analyzing revenue, service retention, and customer contact data for a automotive dealership. The opportunities include analyzing revenue from personal and commercial vehicles in mechanical and body shops, vintage-wise revenue and retention rates, free service coupon redemption rates, body shop turnaround times, revenue contribution percentages, in-warranty opportunities, and contactability rates with valid customer phone numbers and emails. Comparisons to national, zonal, and area office best performers are suggested for many of the metrics.
- Considering total Non Labour & labour revenue generated from personal vehicles in Mechanical shop MS Personal vehicle revenue per RO - Revenue will be Shownn w/o tax with Non Labour & labour break up - RO would exclude PDI, En route, Pre sale & Accidental ROs - Shown comparison with National Best, Zonal best, AO best dealer 1 - Data consider for previous quarter MS Commercial vehicle revenue per - Considering total Non Labour & labour revenue generated from commercial vehicles in Mechanical shop RO with Non Labour & labour break - Revenue will be Shownn w/o tax up - RO would exclude PDI, En route, Pre sale & Accidental ROs - Shown comparison with National Best, Zonal best, AO best dealer - Data consider for last 12 months - Considering total Non Labour & labour revenue generated from Personal vehicles in Bodyshop BS Revenue Personal per RO with - Revenue will be Shownn w/o tax Non Labour & labour break up - RO would exclude PDI, En route, Pre sale - Shown comparison with National Best, Zonal best, AO best from select dealers 2 - Data consider for last 12 months - Considering total Non Labour & labour revenue generated from Commercial vehicles in Bodyshop BS Revenue Commercial per RO with - Revenue will be Shownn w/o tax Non Labour & labour break up - RO would exclude PDI, En route, Pre sale - Shown comparison with National Best, Zonal best, AO best from select dealers - Data consider for previous quarter - Considering total revenue (parts + labour ) generated from Personal + Commercial vehicles in Mechanial shop Vs Bodyshop % Revenue & RO contribution MS 3 - Revenue will be considered w/o tax Vs BS - RO would exclude PDI, En route, Pre sale - Mention total RO in RO contribution graph & Revenue in Revenue contribution graph - RO contribution & revenue/RO data will be Shownn for personal vehicle reported during previous quarter - Coverage period: Veh sold during last 6 yrs (i.e. 2008-09 onwards) MS Vintage wise Personal vehicle - Considering total parts & labour revenue generated from personal vehicles in Mechanical shop revenue per RO Vs RO contribution - Revenue will be Shown w/o tax - RO would exclude PDI, En route, Pre sale & Accidental ROs 4 - RO contribution & revenue/RO data will be Shownn for commercial vehicle reported during previous quarter - Coverage period: veh sold during last 6 yrs (i.e. 2008-09 onwards) MS Vintage wise Commercial vehicle - Considering total parts & labour revenue generated from commercial vehicles in Mechanical shop revenue per RO Vs RO contribution - Revenue will be Shown w/o tax - RO would exclude PDI, En route, Pre sale & Accidental ROs - Overall service retention % of personal vehicles in Mechanical shop based on last 4 yrs retail (i.e. since 20010-11) - Shown comparison with National Best, Zonal best, AO best Overall % Service retention - Vehicle should visit 2 or more times - Report period - as on F14 (till Dec'13) 5 - Model wise retention of Bolero, Scorpio, Verito, Xylo, XUV in Mechanical shop based on last 4 yrs retail (i.e. since 2010-11) - Vehicle should visit 2 or more times Model wise % Service retention Standard retention line will be Shownn for 1st yr at 50%, 2nd Yr at 90%, 3rd Yr at 80% & 4th Yr at 75% - Report period - as on F14 (till Dec'13) # List of opportunity Details - Vehicle retail in last 12 months (excluding reporting Qtr) vs free service coupon redeemed 6 Free service coupon redemption - Unique VIN which are reported for free services are considered redeemed - Models covered : Bolero, Scorpio, Verito, Xylo, XUV - Personal + commercial boodyshop analysis - Avg promised Vs actual TAT as per M1, M2, M3 & M4 category 7 Bodyshop analysis - Repair category would be identified by labour amount i.e. M1: upto 5,000 labour , M2: 5,001~10,000 labour,M3: 10,001~20,000 labour & M4: above 20,000 - % adherenec to promised date for each category - RO would exclude PDI, En route, Pre sale - MS (Personal + Commercial) Free, paid, running repair & others Revenue % contribution in last Qurter - Others will constitute Suvidha & Recall 8 % MS Revenue contribution - Not consider : En route, accidental, Pre sale & PDI RO - Mention total Revenue & % Revenue from within warranty vehicle - Total no. of vehicle within original warranty period e.g. Scorpio 2 yrs & 50,000 km & not having shield 9 Shield Opportunity Loss - Models covered : Scorpio (all variants), Xylo (All variants), Bolero (ZLX/SLX/SLE with m2DiCR Engine) and Verito/Logan (All variants), Quanto - Report period : last Qtr - MS (Personal + Commercial) Free, paid, running repair & others RO % contribution in last Quarter 10 % MS RO contribution - Others will constitute Suvidha & Recall - Not consider : En route, accidental, Pre sale & PDI RO - Previous quarter Personal vehicle ROs with valid mobile no & Email for Mechanical shop & bodyshop - Email ids have been categorized as invalid based on the following criteria. Value should be blank or Null % Contactability Personal Email id should not have a length <=3 before the delimiter @ 11 Certain ids which were repeated more than 10 times by a particular dealer - Noemail@mahindra.com is also not considered - Shown comparison with National Best, Zonal best, AO best - Previous quarter Commercial vehicle ROs with valid mobile no & Email for Mechanical shop & bodyshop % Contactability Commercial - Shown comparison with National Best, Zonal best, AO best