S T A T E M E N T O F Q U A L I F I C A T I O N S

GRAPHIC DESIGN
C I T Y O F C A R M E L - B Y-T H E - S E A

CITY OF CARMEL
P U B L I C W O R K S D E PA R T M E N T
A T T N : R O B E R T M . H A R A R Y, P. E .
DIRECTOR OF PUBLIC WORKS
J U N I P E R O 2 S E O F 4 T H AV E N U E
CARMEL, CA 93921

SEPTEMBER 29, 2017

September 29, 2017

City of Carmel
Public Works Department
Attn: Robert M. Harary, P.E., Director of Public Works
Junipero 2 SE of 4th Avenue
Carmel, CA 93921

RE: SOQ Graphic Design Services

Dear Mr. Harary,

Gates + Associates is pleased to submit our qualifications. As you can see in the attached
materials, we have extensive experience providing high quality professional services for the
public sector.

We feel Gates + Associates, with our selected team, is uniquely qualified to provide the diverse
range of services you may need over the next two years including, graphic design services and
community outreach.

Our graphic capabilities are essential in our communication of design concepts, spatial
relationships, project information and public awareness. We have specialized in the art of
presenting graphic information to the public that can be informative and understandable, even if
it is complex in nature.

We pride ourselves in our branding efforts for every project. We have the ability to create logos,
signage programs and wayfinding elements that all demonstrate an overall theme. This technique
helps to create unity of concepts and spaces.

As a 34 person firm we are able to utilize a breadth of resources to respond in a timely (or
immediate) basis. Gates + Associates is located in San Ramon, California where services will be
performed. We have the ability to use technology to facilitate communication, but do not see the
two hour commute as an obstacle to successful coordination.

We feel we can be a strong asset to your project teams and look forward to working with you.
Should you have any questions please feel free to contact me at 925.736.8176 x 230, or at
Casey@dgates.com.

Sincerely,

Casey Case
Partner
 Gates + Associates

2671 Crow Canyon Road

San Ramon, CA 94583

X X
X
1977

2006

David Gates Co-Founder 925.736.8176 x206 David@dgates.com

Casey Case Principal 925.736.8176 x230 Casey@dgates.com

N/A

34 34

2,000,000 Claim

The Hanover Insurance Company

 Sr. Visual Communications Graphic Design Services for
Ana Dominguez Designer On-call Needs
Outreach Facilitation Services for
Kelley Lotosky Community Outreach Facilitator
On-call Needs

N/A
 GATES + ASSOCIATES
Landscape Architects

SR. VISUAL COMM. DESIGNER OUTREACH FACILITATOR

Ana Dominguez Kelley Lotosky

SUBCONSULTANTS
AS NEEDED

Civil Engineering
Structural Engineering
Electrical Engineering
Geotechnical Engineering

Architectural Services

SUBCONSULTANTS
Gates + Associates has vast experience working as part of a team and has developed lasting relationships with
many California firms capable of providing services such as civil engineering, structural engineering, geotechnical
engineering and other various disciplines. Depending upon the project scope and our experience collaborating on
similar projects, we may suggest the use of certain firms. Detailed staffing will be determined as their services are
required.
 Ana Dominguez

Senior Visual Communications Designer

20+ 12

Bachelors of Art, Illustration, Academy of Art, San Francisco, 1980

N/A

N/A

Pismo Beach Signage Program

2011
N/A
The City of Pismo Beachs campaign began
with a 1950s Classic California. They chose to display an art sculpture at their main entry of 1950s
style longboard surfboards. A retro entry sign with similarly designed wayfinding signs will occupy other
locations throughout this beach town.
X

Turlock City Sign Program

2011
N/A
The City of Turlock desired an identification
and wayfinding program that both honors their rural history and expresses their contemporary idenity.
Drawing upon their rich agricultural history and beautiful historic blond brick building, a palette of icons
and materials were selected.
X

Carmel Plaza
2005
2005
Signage design for Carmel Plaza, an
80,000 square foot mall included main identification, directories, parking signs, tenant brackets and iden-
tification.

X
 Kelley Lotosky

Community Outreach Facilitator

13 13

Bachelors of Arts, Visual Communications, University of Arizona, 2004

Womens Presidential Organization - Greater Bay Area Chapter, 2014 - Present, Professional Women in
Building Council, Communications Chairsperson, 2008 - 2012

Neighborhood Street Enhancements

2017
N/A
Stakeholder involvement, public outreach
and community workshops are integral to the project. Multiple community meetings have been made to
reach out to the three neighborhoods, Friendly Acres, North Fair Oaks and Rewood Village to build on
existing efforts
X

Quarry Park Master Plan Community Outreach

In Progress
N/A
3 Community Meetings, an online survey
and stakeholder interviews are currently underway to create a shared vision for preservation of the be-
loved natural resources, additional uses to support the changing needs of demographics, a wider range
of user groups and long term maintenance strategies.
X

South San Francisco MP Community Outreach

2016
N/A
With extensive outreach, a statistically valid
community survey and interactive web presence, Gates assisted the City in identifying future needs, prioritiz-
ing desired improvements and creating a strategy for implemenating those recommendations. Additionally, we
evaluated deferred maintenance needs in all existing parks and open spaces, providing costs for each site.
X
 X

City of Turlock Sign Program

Turlock, CA

2011

N/A

City of Turlock

Debbie Whitmore

(209) 668-5640

dwhitmore@turlock.ca.us

The City of Turlock desired an identification and wayfinding program that both honors their rural histo-
ry and expresses their contemporary identity. Drawing upon their rich agricultural history and beautiful
historic blond brick buildings, a palette of icons and materials were selected. The background for the
wayfinding panels are monochromatic graphics from vintage fruit crate labels.
 X

Old Alvarado Signage

Union City, CA

2015

N/A

City of Union City

Carmela Campbell

(650) 675-5316

ccampbell@unioncity.org

The Historic Alvarado Districts goal was to revitalize the zone. A seal was created as their mark along
with a wayfinding system that uses historic shapes and colors. Two overhead gateways mark the main
entries, and wayfinding assists the visitor.
 X

Windsor Park and Recreation Master Plan Community Outreach

Windsor, CA

2017

N/A

Town of Windsor

Donna Legge

(707) 838-5307

dlegge@townofwindsor.com

Gates + Associates developed the Parks and Recreation Master Plan for the Town of Windsor. To ensure
the Master Plan meets the needs of the community, we are conducting an extensive outreach process.
Gates facilitated multiple community workshops with the interactive process of voting dot boards. Social
media branding was also created to encourage the community participation in community engagement.
 X

Flood Park Renovation Community Engagement

Menlo Park, CA

2017

N/A

County of San Mateo

Sam Herzberg

(650) 363-1823

sherzberg@co.sanmateo.ca.us

Gates + Associates facilitated community workshops and an online survey collected public input on
existing and new uses, design character and overarching goals and values.Three site plan alternatives
reflecting this input were presented to the community.
Ana Dominguez Sr. Visual Communications
X X
Designer
Kelley Lotosky Community Outreach X X
Facilitator

City of Turlock Sign Program Windsor Park and Recreation Master Plan
Community Outreach
Old Alvarado Signage Flood Park Renovation Community Engagement
Adobe Suite, SketchUp
Ana Dominguez Sr. Visual Comm. 125 125 130

Kelley Lotosky Comm. Outreach 125 125 130

X X
X X
X X
Gates + Associates is a 34-person Landscape Architecture, Urban Design and Land Planning firm lo-
cated in San Ramon. Established in 1977, we became a Women-Owned Business Enterprise (WBE) in
2008. Our lasting success is due to our unique blend of strong design skills, sensitivity to the influence
of environmental and cultural settings, understanding of construction realities, and true commitment to
consensus building.

Communication, Facilitation, Outreach & Coordination

Our team has extensive experience working with diverse stakeholders who bring a variety of perspectives
to a planning process. Over time we have mastered the art of drawing out key spatial, experiential and
programming elements from participant comments in a range of settings -meeting, interview or workshop.
We have a carefully developed, process-oriented approach that highlights the talents of our graphics
team, as well as group facilitation techniques, to effectively communicate messages, elicit feedback and
work toward consensus building. We believe in building the support of stakeholders through inclusion.
Our communications and facilitation skills also encompass coordination with various agencies with inter-
ests in a project. Frequently different City departments and outside agencies may have differing view-
points or priorities. Police and fire departments needs must be considered and integrated, and CEQA
requirements must be addressed. Gates is frequently asked to facilitate these processes because of our
strength in articulating the issues. We are comfortable making presentations to public Boards and Com-
missions. Our staff has the graphic compatibilities to develop materials which clearly illustrate the issues.

Signage & Wayfinding Expertise

Gates + Associates is committed to placemaking through innovative, high quality, and environmentally
sensitive design. To each design, we bring an understanding of the way in which a space is experienced
in order to conceive a design that is memorable and unique. Our wayfinding specialist has extensive
experience in the design of signage systems for local municipalities, campuses, resorts and commercial
projects. She brings with her a history of working on large international projects, including Mall of the
Emirates in Dubai, Kiley Ranch in Sparks, Nevada, impressive retail centers including San Joses Santa-
na Row and rural cities like Turlock, California. Our in-depth experience with the wayfinding development
process, from the design phase through the sign fabrication, provides a real world understanding of the
cost, implementation and maintenance implications of design decisions. Our in-house artistic expertise
allows us to propose innovative cost-saving measures, such as using off-the-shelf materials customized
with our own artwork.
Gates + Associates has developed themes and brands for a range of small to large-scale projects -
from pocket parks to mixed-use developments to entire municipalities. This experience provides a wealth
of resources to support and facilitate this project.

Casey Case

Principal