PROFIJ

Tcnico Comercial
Ficha de avaliao sumativa Ano Letivo

2014 / 2015

UFCD: 0364 Marketing Comercial Principios e Fundamentos Data: ________________

Nome:___________________________________________________________________ N_______
Classificao:___________________________________Ass.Prof:____________________

1. Define Marketing

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2. Apresente 6 decises s quais a atitude de marketing se aplica.

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3. Distingue objectivo de estratgia.

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4. Quais as caractersticas dos objectivos?

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5. Completa o esquema seguinte tendo em conta as fases do marketing.

1 fase
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2 fase
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3 fase
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6. Indica as dcadas a que dizem respeito os seguintes acontecimentos:

Acontecimento Dcada
Orientao de gesto para o marketing social
Primeiros passos para a difuso do Marketing dados por Peter Drucker
"Em Busca da Excelncia", de Tom Peters e Bob Waterman inaugurou
a era dos gurus
A proliferao do CRM (Customer Relationship Management)
Pesquisas e publicaes sobre webmarketing e comrcio electrnico
generalizam-se
Philip Kotler, lana o livro "Administrao de Marketing",
O governo, organizaes civis, entidades religiosas e partidos polticos
passaram a utilizar estratgias de marketing
Theodore Levitt publica a "Miopia de Marketing"
7. Define mercado.

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8. A evoluo dos mercados d-se por diversos factores. Completa a tabela

seguinte:

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Fatores

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9. Em que consiste a segmentao do mercado?

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10. Enumera as etapas dos estudos de mercado.

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11. Distingue dados primrios de dados secundrios enumerando as respectivas

fontes.

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Questo 1 2 3 4 5 6 7 8 9 10 11
Cotao 1,5 2 2 1,5 2 2 1,5 2 1.5 2 2

Bom trabalho
Leonor Faustino