Floriculture Monthly M02 12

BULLETIN
MNS, February 2012
CUT FLOWERS AND ORNAMENTAL

PLANTS
MARKET NEWS SERVICE (MNS)
MONTHLY EDITION
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2 Market News Service

Cut Flowers and Ornamental Plants
Market News Service: Floriculture Products
Report prepared by Mr. Jan Plasmeijer and Mr. Chumi Yanai
Issue No. M02, of 3 February 2012
The Market News Service (MNS) Cut Flowers and Ornamental Plants Monthly Report presents informative
notes and statistical analysis on Cut Flowers and Plants traded in major European and international
markets.
The MNS objective is to provide indications on market trends to support exporters, producers, sector
associations and other private or public organizations in their export marketing decisions.
MNS information providers for floriculture products include major importers, wholesalers, auctions and
organizations in 11 European countries and 2 Asian countries. Market information is collected throughout
the year and is available for transmission to subscribers on a monthly basis.
We welcome new sources of information, news that subscribers and readers might have on their specific
products or areas, inquiries or information requests on the products and markets covered by the report as
well as suggestions, remarks and indications on the report content.
For these purposes or for other information about the report and the Market News Service, please contact
mns@intracen.org. The authors can be contacted at jan@plasmeijer.biz or chumi_y@netvision.net.il
To subscribe to the report or to access MNS reports directly online, please contact mns@intracen.org or
visit our website at: http://www.intracen.org/exporters/market-news-service or
http://www.intracen.org/trade-support/market-news-service
The Market News Service is made available free of charge to all Trade Support Institutions and enterprises.
Copyright MNS/ITC 2012. All rights reserved
2
Market News Service 7
INDEX
MARKET TRENDS .............................................................................. 5
CUT FLOWERS MARKET IN EUROPE ............................................................................... 5
PLANTS MARKET IN EUROPE .................................................................................... 10
SELECTED FLORICULTURE WORLD INFO..................................... 13

SWISS FLOWER INDUSTRY IS NO BED OF ROSES ..................................................................13
CICCOLELLA TAKES OVER SPRING FLOWER GROUP ..............................................................14
ORCHID - STILL THE NUMBER ONE PLANT IN EUROPE ...........................................................14
NUMBER OF DUTCH EXPORTERS CONTINUOUSLY DROPS .........................................................15
INNOVATIVE SALES PROMOTION: TULIPS AT THE DAM SQUARE ..................................................15
KENYAN 2011 FLOWER EARNINGS - HIGHER ON FOREX GAINS .................................................15
HORTEC KENYA 2012 TO BE POSTPONED .......................................................................16
KENYAS LOCAL MARKET IS EMERGING ..........................................................................16
KENYA: PRIVATE PLANT INSPECTORS MAY OFFER SERVICES ....................................................17
BAD WEATHER AFFECTS ETHIOPIA'S FLOWER EXPORT FOR VALENTINE .........................................18
SOUTH AFRICA TO DEVELOP INDIGENOUS SPECIES ...............................................................18
FLOWER EXPORT REACH RECORD HIGH IN TAIWAN..............................................................19
SOPHISTICATED, WELL-ORGANIZED FLOWER PRODUCTION IN JAPAN ...........................................19
AUSTRALIA: DARK SUMMER HITS ROSE PRODUCTION ............................................................20
VIETNAM: DA LAT FLOWERS MUST INCREASE EXPORT ..........................................................21
INDIAS ROSE EXPORTS BLOOM THIS VALENTINE'S DAY .........................................................22
COLOMBIANS HAVE HAD POSITIVE VALENTINE ...................................................................22
US ORNAMENTAL GROWERS EXPECT SALES INCREASE ...........................................................23
PROFILING THE GROWER OF THE FUTURE .....................................................................23
VIAGRA PROLONGS VASE LIFE OF FLOWERS ......................................................................24
EVENTS CALENDAR ........................................................................ 25

FLOWER DAYS CALENDAR........................................................................................25
EXHIBITIONS AND CONFERENCES .................................................................................26
STATISTICAL INFORMATION .......................................................... 27

2011 EXPORT OF FLORICULTURE PRODUCTS FROM THE NETHERLANDS ........................................27
SOURCES OF CUT FLOWERS SUPPLY TO EU......................................................................31

Market Trends
Cut Flowers Market in Europe
The Netherlands
Flower Auctions Notes
The first month of the new year turned out to be a week of February a severe winter attack took
reasonably satisfactory month for cut-flowers place, with very clear and very cold weather and
sales and prices. In general, supplied quantities temperatures as low as minus 12. Luckily, there
were slightly higher (4.4%) than last year, while was no snow fall, so transport and logistics could
prices were just slightly higher for nearly all be operated normally. Street vendors had to
products, except for tulips, narcissus and other protect their booths against the extreme cold and
bulb flowers. The major reason for this price fall consumers were buying lower quantities, because
for tulips was the overproduction- and supply they did not get out of the houses much. The final
(some 20% more than last year during the Valentines turnover and prices were slightly
comparable month), while the general quality level disappointing. It was the extremely cold weather
was not so good. Therefore prices were much in the Netherlands, but even more importantly - in
lower, by 3040%, a really big difference. It was most of the other European countries, as well as
said that the price cost was not even covered. On in the south of Europe. Due to the cold, the streets
the other hand, some products such as: sales were absolutely minimised. Another given
chrysanthemums (sprays, single headed ones reason was the continuous economic and
and santinis), gerberas (minis as well as the big financial crisis, especially in the southern
headed ones), lilies and amaryllis were very European countries. Disappointing were the
expensive, in some cases some 4060% higher prices of the two biggest products - roses and
than last year. Rose supplies and prices were tulips, which represent about 60% of all supplied
more or less normal and equal to last year. The flowers during that period. Better prices were paid
total turnover increase of roses during the first for the so-called filler products, such as: mini
month of the year was 1.4%, realised by 1.7% gerberas, chrysanthemums, trachelium,
lower supplies, resulting in a very slightly higher gypsophila, asters, leucadendron, wax flowers
total average price for all flowers together. and many others.
Throughout the last days of January and the first
Importers and Traders Notes

The January 2012 export figures for cut-flowers whole month of January. However, throughout the
from the Netherlands are published by HBAG first half of the month all was slightly better than
(Exporters Union) as follows. The January 2012 during the second half of the month. Still, for a
export has increased by 1% when compared to winter month all could be called good and positive,
the same month of last year. An enormous partly also due to the very mild winter weather. In
increase of 62% was realised to Russia. Other fact, the weather was very autumn-like, without
very positive increases were noted to countries any night frost or any snowfall. All products were
like: United Kingdom (19%), USA - very not really oversupplied, except for tulips, which
remarkable and back in the top-ten list on rank were only domestically cultivated. Prices of nearly
number 7 (13%), and other countries (9%). Much all products, domestic and imported, achieved
worse results were to countries like: Germany (- very good prices, except for tulips, of course.
9%), France (-10%), Italy (-12%), Denmark (-15%) During the last week of January and the first week
and Poland (-21%). of February the prices of roses slowed down.
The year 2011 ended very positively and with Finally, the real winter weather arrived on the very
good results. The Christmas demand and sales last two days of January. Night temperatures
turned out to be very good, much better when dropped to minus 610C and even during
compared to many previous years. Also daytime temperatures remained below zero.
throughout the very last week of the year all Luckily, there was not much snow on the roads,
remained positive. The same could be said for the so that logistically all could be moved smoothly.
5
Market News Service
During the first two weeks of February the cold cheap, except for the red coloured varieties. On
weather continued and temperatures dropped to the other hand, many so-called 'fillers' fetched
as low as -22C during some nights. This had very good prices, especially products like
quite a negative impact on the Valentines hypericum, eryngium, white asters, gypsophila,
demand, sales, prices and results; it all turned out leucadendron safari sunset, red coloured
not very special. In fact, the final Valentines leucospermum cordifolium, but also cape greens,
results turned out slightly worse than last year. albiflora and others. Lower prices were fetched for
Roses did not fetch the same top prices, and solidago.
import small and medium roses were relatively
Austria
January was never a very good month for cut- negatively. Many tulips are lighter of weight, with
flowers' demand and sales, and so it was this year; thinner stems and smaller buds this year. From
it was even worse when compared to the same the very beginning of February the winter really
month of previous years. Only during the first 10- took off, with very low temperatures even during
12 days the market was very reasonable, daytime. Flowers could hardly be moved without
particularly for all the products used to prepare strong protection, and street sales slowed down to
mixed bouquets. From mid-January until the very a very minimum. The cold weather lasted until two
end of the month the cut-flowers business was days before Valentines Day, just on time to avoid
marginal, even though prices of many products a disaster. Eventually, florists did sell lots of
were not particularly high. Tulips and other bulb flowers and consumers did buy quite generously,
flowers were even very cheap this year, but and Valentines results turned out to be normal;
nobody was really interested in buying them. It not better, but also not worse than last year.
has to be said that the few tulips that were traded During the post Valentines week the market was
were not of super or extra quality. It seems that very slow and very quiet, which is considered
new cultivation techniques on the flower farms normal after such a special cut-flowers event.
have influenced the quality of the products
France
During all of January the cut-flowers market was temperate flowers such as: gypsophila, solidago,
not bad, though it was also not very good. Luckily, phlox, asters and others. Cut-foliage originating
total supplied quantities from domestic production from Central America was reasonably plentiful
as well as from imports were not overdone. It was and prices were more or less normal. Plentiful
just enough to meet the demand during that were also the quantities of roses from Kenya and
month. As of the end of January and the Ethiopia, while quantities originating from Ecuador
beginning of February the weather changed and Colombia were scarcer and more expensive.
drastically from very mild into severe winter Eventually sufficient quantities, especially of roses,
weather. In most of the regions the cold came with could be imported. Also the final demand and
night frost and very low temperatures, and in other sales for Saint Valentines Day were rather good
regions there was snowfall, in certain cases very and satisfactory. The cold weather ended just on
heavily. That did not have any positive effect on time to be able to sell nearly all the flowers. Of
the market; on the contrary, all was very slow and course, as always roses were most popular,
quiet, especially for the sensitive products, such particularly the red coloured ones. During the post
as the exotic flowers and cut-foliage. Meanwhile, Valentines week the market was gradually
importers and wholesalers began to prepare for improving again towards Grandmothers day,
the approaching Valentines Day. Nice quantities taking place on the 4th of March. For that even
of various cut-foliage types, such as: ruscus mostly smaller types of flowers were demanded
leaves, pittosporum, aspidistra and aralea were and used; flowers like: narcissus, anemones,
already being imported from Israel; also ranunculus and also small sized roses.
Germany
The January cut-flowers demand and sales have month were ideal, and street sales could be
been rather good and satisfactory. Turnovers operated all the time. It was different last year,
have been more or less identical to last year, even certainly during the first two weeks of the year,
though the weather was much better and milder. when it was really heavy winter weather. All in all,
In fact, the weather conditions throughout the importers and traders reported of satisfactory

results this year, even though smaller quantities country. At the beginning of February the
were moved, except of tulips, which were Valentines business was really taking off; first
oversupplied all the time, with, of course, a with greens and fillers, later on with roses,
negative impact on the prices. Traders reported carnations and many other products. The
that they purposely agreed to work with slightly extremely cold weather, with temperatures as low
smaller quantities, so as no to be stuck with as -20C, lasted until the weekend just before
leftovers, and therefore to maintain a better price Valentines Day. Street- and open market sales
level. That seemed to have worked out positively, were impossible, because flowers could not stand
which was seen in slightly higher margins. In the the cold of the open air. Only during the very last
past the policy was always that one should never two days, when the extreme winter weather was
say no, but now they worked with slightly smaller over, some extra demand and sales could be
quantities, for the result of no leftovers. From the generated. Eventually, the Valentines sales and
very end of January the weather really changed results ended up slightly disappointing. Much
drastically from very mild winter to extreme cold worse than what was expected. Throughout the
and very lower temperatures, as low as -15C, post Valentines week the market was more open,
depending on the region. In the eastern provinces as the weather was much milder, but still the cut-
it was much colder than in the western part of the flowers market was reasonably slow and quiet.
Italy
January was never a very special month for sufficient quantities and arranging enough air
selling cut flowers, and so it was this year. It was freight capacity. During the two weeks before
reported that the major reason for this was the Valentines Day the weather all over the country
economic and financial situation in the country, was very winter-like, with snow and very low
which hasn't been very good. In addition, the temperatures, even during daytime. That had
weather during the last week of January and the quite some impact on the local production, even in
first week of February was very winter-like, with the south. Frost damage killed many outdoors-
very cold and low temperatures in the northern cultivated products and quantities. Just on time,
and central regions of the country - cold and on Sunday the 12th, the weather became much
snowy, with all the disturbances on the roads that milder and the winter weather situation was over.
come with it. It made transport and movement of Just on time for good cut-flowers sales for Saint
fresh products very difficult or even impossible. Valentines market. Eventually all imported flowers
Street-sales in the mentioned regions were were sold on time. Wholesalers and florists were
reduced to almost zero, and people came out of also almost entirely sold out. Final Valentines
their houses only for necessities, such as food; results turned out like last year. Not better, but
not for flowers and plants. Nevertheless, importers also not worse. Now all efforts and hopes are
and wholesalers had to prepare for the placed on the approaching International Womans
approaching Valentines Day, by ordering Day, taking place on the 8th of March.
Norway
As during most of the previous years, January still not very low, but at least there is a strong
was not a very special month for cut-flowers difference with the past situation. Towards the end
demand and sales. After the end-of-the-year of January and at the beginning of February the
celebrations people are not very interested in market did improve quite considerably as a result
buying flowers. On the other hand importers and of higher demand for the approaching celebration
wholesalers were reporting that their total of Mothers Day, on the 12th, and of Valentines
turnovers did not really shrink. In the past few Day, on the 14th of February. The fact that both
years and even more so this year, continuously events were taking place on different dates was
smaller quantities of domestically produced very positive. In many previous years the events
products are available, due to the fact that flower were on the same day, and in some cases
cultivation in the country is not so economic consumers did not buy twice the quantities of
anymore and alternative (import) products are flowers. Final Mothers Day and Valentine Days
offered for lower prices. Meanwhile more flowers sales and results were satisfactory and rather
and bigger quantities have to be imported, just to good. Cut-flowers have been sold equally well
maintain the cut-flowers branch lively and when compared to last year, but plants have been
competitive. Therefore the heavy import duties for sold in bigger quantities, with as absolute number
certain products were adjusted, sometimes even one - the phalaenopsis orchids.
to half of what they were before. Import duties are

Spain
During the entire month of January the cut-flowers purchases of cut flowers were very, very marginal.
market was extremely quiet and slow. Traders People were saving money for the necessary
said that January is always a calm month, but this products and items needed for daily consumption.
year it was much quieter than normally, as well as The Valentines cut-flowers demand and sales
in comparison to many previous years. The major ended up not so satisfactory. People were very
given reason was the economic and financial anxious and cautious in buying. Also from the
crisis, especially in Spain, more than in many supply side things did not move smoothly.
other European countries. Towards the end of the Ecuadorian roses were not plentiful and the
month and throughout the beginning of February general quality level was not as it used to be.
all interest was focussed on the approaching Saint Instead, bigger quantities of roses were imported
Valentines Day. However, with the very few or from Colombia, and these roses were of excellent
even no pre-sales, it was very difficult to plan and quality. During the post Valentines week the
order the airfreight capacity needed to transport market went back to the very normal, low level.
the products. Also consumers' interest and
Sweden
December's cut-flowers sales and results turned January and throughout the first week of February
out to be excellent and much better when a very serious winter attack took place, with
compared to many previous years. January was extremely low temperatures. Luckily there was
also a good and satisfactory month. Normally any snow, so that the cut-flowers business was
January is a slow and quiet month, though not this not affected very negatively. Street vendors only
year. Traders sold and consumers bought rather had to protect the good against the wind and the
good quantities of all types of flowers. Best cold. The Valentines cut flowers demand, sales
business was made with tulips, which were more and results were very good and satisfactory.
than plentifully available this year. At the same Importers and wholesalers were totally sold out.
time, many tulips were also offered from the Florists were also selling very well, and finally sold
Netherlands, where these flowers were extremely almost everything, leaving them with very minor
cheap. However, as traditionally, plenty of leftovers. During the post Valentines week the
domestically produced tulips were available. Only market, slowed down quite considerably, of
the special and the newest varieties from the course, mainly due to lower demand, because of
Netherlands were used. As of the very last days of the first week of the spring holidays.
Switzerland
The cut-flowers market of January was, in general, and the Ecuadorian roses was very good.
not very special. During the first half of the month Throughout the last week of January importers
demand and sales were slightly disappointing, were busy with ordering sufficient quantities for
while throughout the second half of the month all the approaching Valentines Day. Availability of
was slightly better when compared to the same quantities was more or less sufficient this year.
period of last year. All in all, the final January Whether the very cold and freezing weather,
results turned out very similar to the results of which started at the beginning of February, will
2011.The market was suffering a bit from the influence the market and the prices, still needs to
huge oversupply of tulips and other bulb-flower be seen. On the first week of February the
products, mostly originating from the Netherlands. weather was very cold and a lot of snow fell. That
Prices of these mentioned products were far influenced the flower business negatively. Also
below the normal level, while the general quality Valentines Day was slightly influenced by the cold
level was not the very best this year, particularly weather, and therefore final sales and results
that of the tulips. Rose supply and quantities were not very special and slightly worse than last
originating from the African production countries year. During the post Valentines week the market
were rather plentiful, while the Ecuadorian roses was very slows and calm, while during the last
were just sufficiently available. Only the special week of the month it all improved again. The
and new varieties were not really plentiful; on the general quality level of the roses originating from
contrary, there was some shortage of those Ecuador and the African countries was good and
varieties. The general quality level of the African satisfactory this year.

United Kingdom
The Christmas cut-flowers market in December of cause a shortage in a few weeks time, when
last year has been rather good, without being very spring will start and Mother's Day will take place
special, and more or less normal when compared on the 18th of March. As of the beginning of
to previous years. During the first two weeks of February importers and wholesalers began to
January the market remained reasonably prepare for Saint Valentines Day. Throughout the
satisfactory, but throughout the other weeks of first week clients were very cautious in buying,
January the whole market slowed down just because of the cold weather. With the very
dramatically to a lower level than normally. cold weather until Sunday the 12th, the real
Throughout the first week of February the weather Valentines flower business took off only as of
really changed drastically into real severe winter Monday and Tuesday, the actual Valentines Day.
weather, with very low temperatures. Luckily, the The final Valentines Day results were not bad,
weather was very cold but also very sunny, and though not as good as expected. Prices for most
with no snow. As traders said, one can dress up of the flowers, particularly for the purchased roses,
against the cold, but it is a different story when it were not too high. Most roses used were the
comes to ice and snow on the roads. Sufficient African small and sweetheart roses. The general
flower quantities were available all the time, and quality level has been positive, except for some
an oversupply of tulips, narcissus and other bulb quality problems due to cold/frost damage. Now
flowers was noted. Prices of those products were everyone is focussing on the approaching
therefore very low. The fear of many traders is Mothers Day, taking place on the 18th of March.
that the current big quantities of bulb flowers will

Market Trends
Plants Market in Europe
The Netherlands
FloraHolland Aalsmeer Auctions Notes
Normally in January the winter rules the market. to the same month of last year, realised with a
So it was last year, but not this year. There was supply decrease of 0.2%, resulting in a 5% higher
no real winter weather at all, until the very last two total average price for all plants together. Lower
days of the month. However, it became very prices were for: primroses, bulbs on pot, dracaena
serious and severe during the first half of and other orchids on pot. Prices were better for
February. Temperatures went down to -22C in phalaenopsis orchid plants, hyacinths, anthurium,
certain parts of the country. On the other hand kalanchoe, ficus and pot roses. The garden- and
there was only very slight snowfall, which meant bedding plants market was of minor importance,
that transport and logistics were not affected. which was considered normal, given the period of
Street sales became very difficult and only the the year. During the whole month of February the
street vendors who could protect themselves and fully-grown plants market was not very special, as
their products had a chance to survive. Export to said - mainly due to the cold weather during the
other countries was also very minimally affected, first half of the month. Prices for most of the
luckily, so that prices of most products could products were low, especially for the mentioned
maintain a very reasonable level. Only primroses primroses, bulb flower products on pot, and also
and bulb products on pot were facing very low for phalaenopsis orchids, which fetched much
prices, mainly due to a certain oversupply. The lower prices, sometimes one Euro less per plant
green-plants market was not very special, nor was when compared to the same month of last year.
it very bad. In January all could be called very One of the reasons was the (again) strongly
reasonable. The January total house-plants increased production/supply.
turnover has decreased by 5.3% when compared
Importers and Traders Notes

The January 2012 export figures of house- and the winter was really severe, with ice, snow and
garden-plants from the Netherlands are published temperatures below zero, as low as minus 22C.
by HBAG (Exporters Unions) as follows. The The Valentines flowers and plants business was
January 2012 export turnover has increased by mainly focussed on the cut flowers and only on
10% when compared to the same month of last certain types of red coloured pot roses and
year. Very good and positive results have been kalanchoe. Phalaenopsis orchids, which are very
obtained of exports to countries like: Germany sensitive to extreme cold, suffered from the
(18%), United Kingdom (26%), Sweden (47%), circumstances. Prices became much lower than
Russia (53%), and other countries (16%). normally. However, it is expected that demand,
Negative results were to countries like: Italy (-16%) sales and prices for the mentioned products will
and Belgium (-20%). be better later on, in spring.
The fully grown plants market did not improve In the tropical ornamental young-plants sector
very much, when compared to many previous demand and sales normally increase during the
years. The slogan 'finish with the Christmas tree first weeks of the new year; so it did this year,
and start with green-plants' was not really though at a slower rate, due to the cold. The
materialised positively this year. The major reason extremely cold weather disappeared during the
could be the very cold weather, which started at end of the second week of February, and now it is
the end of Januarys and further continued, even expected that all will gradually improve during the
worsened, during Februarys. During that period weeks and months to come.

Denmark
The normal recovery of the green-plants market which made it feel even colder, due to the strong
as of the beginning of January was this year as in eastern winds, coming straight from Russia. That
the old days. In the past few years this recovery severe cold during the first two weeks of February
did not materialise most of the times. Surprisingly had quite some impact on the total demand and
positive was the improvement of position of the sales of all plats, flowering as well as green.
big sized green-plants, so much used for indoor However, as of the third week of the month the
landscaping. It was not expected and therefore weather became milder and normal again, and the
even more satisfactory. For the medium sized market gradually slightly improved.
green-plants all was considerably slower, as In the tropical ornamental young-plants sector
during the last few months of last year. In the plenty of new young plant-material was available
small green-plants sector all was moving and offered all the time. However, most of the
reasonably well, without being very special. In the domestic growers were still holding their orders of
flowering plants sector the development was very new plantings. They are expected to order more
different, depending on the type of plant. For Saint as of the end of February or the beginning of
Paulias the market was relatively poor, while for March, depending on the weather. Importers were
kalanchoe it was much better. As of the very last also careful not to order too much material, so as
days of January the winter returned, with very cold to avoid disappointment or cancelations and
weather, with temperatures as low as -12C. Even eventual quality problems. So far the quality of the
during daytime temperatures remained below zero, imported goods was satisfactory.
Germany
Throughout December, including the Christmas the fully-grown plants market gradually improved.
period, the fully grown plants market was rather Prices for many plants - flowering- and green -
good and satisfactory. Prices were very increased, however not for all the types and
reasonable, much higher than last year during the varieties. Prices remained poor for primroses and
comparable month, and final results were positive. bulb flowers on pot, but also for many types of
Also in January growers and traders were rather dracaenas. For instance, dracaena tufts were
satisfied, because with the mild weather plants about 2 per plant set lower than normally. The
could be moved and sold all the time, also same could be said for phoenix roebelinii. Some
outdoors in the streets. However, from the very extra demand and sales were noticed for some
last days of January and throughout the first two Valentines products such as pot roses and small
weeks of February severe winter weather turned mixed plants arrangements.
up. Snow and ice with temperatures as low as - In the tropical ornamental young-plants sector
20C did not do much good to the whole things moved along the results of the fully-grown
perishable goods market. Immediately the street plants. Meanwhile, plenty of new young plant-
sales were minimised to almost zero, which had a material was offered all the time by importers and
great impact on the prices, of course. The impact wholesalers, even for bargaining prices for many
was biggest on the whole range of green-plants, products. A positive exception could be made for
but also on the flowering plants. The market for all the palm types and varieties. Some more
certain flowering plants was already not the very prices for the respective products: dracaena
best, especially not for primroses and the whole compacta branched with 10-12 sprouts for 6.00
assortment of the bulb flowers on pot, particularly (normally 8.00); 6" rooted dr. marginata for 0.20;
the tulips and the narcissus. Amaryllis on pot dr. warneckei and deremensis 4" rooted canes for
could not be sold anymore. Consumers were not 0.35; areca palms 1.20m high in a pot size 24 for
interested in the typical Christmas products 6.50; areca palms 1.60m high in a pot size 27 for
anymore. The cold weather was over at the end of 11.00.
the second week of February. As of the third week

Sweden
The final December and Christmas fully-grown Valentines Day. This event is, however, not really
plants' demand and sales results turned out to be special for pot plants, it is just a cut-flowers event,
good and satisfactory. So was the month of was reported. As of the end of January and the
January, making it a good start of the new year. beginning of February a very serious and severe
Major sales were made with flowering plants, winter attack took place, which eliminated the
particularly with the bulb flowers on pot, especially street sales totally. Only very small quantities of
of tulips, hyacinths and narcissus. As of the green-plants were used in February, and only the
beginning of February there was also some extra smaller sized plants. For the medium and binger
demand for the primroses, a typical spring product. sized plants demand is expected to increase
However, due to the - probably temporary - when spring starts. As of mid-February the severe
oversupply of the primroses, prices were very low. cold was over, and a slight improvement of the
Hardly any profit/margin could be made with those plants market could be noticed.
plants. Traders hope for better times after Saint

Selected Floriculture World Info
Swiss Flower Industry is No Bed of Roses

The Swiss splash out around SFr125 ($136) each Greenpeace and the WWF. The initiative is said
a year on cut flowers, more than any other to have borne fruit and consumers are now more
European nation. Sales reach their peak on familiar with fair trade flowers and premiums
February 14 Valentines Day. imposed on the Swiss retail price. Around 20 per
Yet seven out of ten flowers bought in cent of our customers usually order roses
Switzerland are grown abroad and Swiss growers carrying the Max Havelaar [fair trade] label. This
struggle to compete in the tough market dictated is a sign that they are ready to pay a little bit
by low prices. more to promote fair trade, said Hophan.
Producing flowers in Switzerland is more and However, Only 10% of imported flowers have fair
more complicated. To compete its essential to trade labels, unlike bananas, where it rises to
produce cheaply and this entails investing in air- 25%.
conditioning, heating and greenhouses, Beat However, flower growers do not share this vision:
Thomann, director of the Zurich Flower Exchange, Of course customers prefer to buy flowers that
told. The association, which brings together 200 promote fair trade, but they are not prepared to
flower growers, promotes homegrown flowers. Its pay for it. Swiss buyers are not ready to pay more
philosophy is that only when local producers are than before and this wont change in the future.
unable to offer what the market demands will it said Thomann
turn to flower importers. The big distributors play a key role in the ongoing
According to the Zurich Flower Market, 30 per price war. Flower sellers often lose out to Coop,
cent of cut flowers are grown in Switzerland; Landgard and other big firms, which sell
customers seek quality, freshness, flowers that arrangements at very low prices. Over the past
last and appreciate certain Swissness, it says. year, for example, prices have fallen by 12-15 per
Of the remainder, 40 per cent come from the cent due to fluctuations in the Swiss franc-euro
Netherlands, 14% from South America, 11% from exchange rate. And I think they will stay at this
Italy and five per cent from Africa. low level, or they could drop even further.
Switzerlands robust economy has allowed it to In the face of lower prices, the Swiss can only
hold its head above water during Europes recent compete on quality, or Swissness, say specialists.
troubles. In 2010 the flower trade grew by five per There is a group of very competitive Swiss
cent and it is thought that 2011 also saw progress. producers, especially in the rose market. But
Gabi Hophan, marketing director for Fleurop, national roses are only grown between May and
which has 430 members with shops dotted October because the necessary heating systems
around the country, was generally optimistic are very expensive, said Thomann.
about business. We are satisfied with the way But people are constantly on the look out for new
things have been going and last year we saw a opportunities. Agricultural specialists from
small but steady increase in sales, which was Agroscope Changins-Wdenswil Research
down to innovative promotional offers around Centre in Conthey spent ten years cultivating the
Valentines Day, Easter and Mothers Day, she seeds of a new flower called Helvetia, a variety of
said. the legendary edelweiss, but bigger and more
In the area of fair trade Switzerland has been a resistant. And a similar process has been carried
pioneer in raising awareness. In 1990 the group out with Swiss daisies. Around 70% of all flowers
Flower Coordination Switzerland launched a bought in Switzerland are from three types: rose,
flowers of death campaign, together with chrysanthemum and lily.
Source: Swissinfo.ch 14/02/2012

Ciccolella Takes Over Spring Flower Group
Ciccolella Holding International (CHI), a company
entirely controlled by Ciccolella SpA, entered into
an agreement to take over the Springflower
export activities, which includes flowers and
plants export. The perspective is a potential
integration.
This agreement is fully consistent with the
Ciccolella vision to build market leadership
through partnerships and external acquisitions.
Ciccolella is one of the largest players in trading

flowers and plants on the European market with a
turnover of 346 million in 2010; it is active in
both the retail and wholesale segments of the
market. Its parent company is listed at the stock
exchange of Milan.
Ciccolella is specialized in the production of
protected crops of rose and anthurium. It Springflower Holding is a Dutch group of
currently has about 100 hectares of greenhouses companies trading flowers and plants based in
at its production sites in Italy. In the coming years Aalsmeer with leading market positions in
a significant increase in production capacity will Scandinavia, Germany and France. Consolidated
be and the available space will exceed 200 revenues amount to about 50 million per year.
hectares. Movrie is the subsidiary of Springflower, focused
Ciccolella has companies in the Netherlands mainly on serving supermarkets and chain stores.
highly specialized in the sale and distribution of Hiljo is the subsidiary focused on the total service
garden products throughout the European to wholesalers and smaller chains, from
continent. In 2006 it acquired the leading trading Scandinavia to central and southern Europe.
company Zurel. Since then it took over also Summer Flower is the subsidiary providing large
Sierex, Diskoflora, and Disva. quantities at very competitive prices.
Sources: Vakblad vd Bloemisterij 13/01/2012 + Ciccolella Web site
Orchid - Still the Number One Plant in Europe

Also in 2011 the orchid kept its number one Dutch Horticulture Board PT finds this out trough
position in the European indoor plant market. The research.
Popular colours were white, purple and pink. In

many European countries, one out of ten sold
orchids is white.
In the Netherlands this is even the case at one
out of two sold orchids; while one out of three of
the sold orchids is white in Germany.
There are also big differences between the

European countries in the distribution of orchids.
Supermarkets are important in the orchid sales in
the United Kingdom and florists in Russia. In the
Netherlands there is a major role for garden
centres, and in Germany for DIY shops.
Source: HortiBiz / PT 27/01/2012

Number of Dutch Exporters Continuously Drops
The +2% increase of the flower and plants export The mix of large and small companies is a
value from the Netherlands to 5.2 billion strong point of the Dutch wholesale'' said Tom
achieved last year by -5% fewer wholesalers. Bijleveld, So all market segments, from
This was published by the Wholesale discounters to specialty in the highest segment,
Horticultural Products HBAG Flowers and Plants enjoy optimum service'', he explains. Of the 724
in Aalsmeer. The scale that is taking shape for active exporters, still 541 were companies with
years, set by'' concludes HBAG. annual business turnover of less than 5 million.
In 2008 there were still 857 active exporters, over
801 in 2009, and 765 in 2010. The number
shrank last year by -5% to 724.
This is a decrease of -16% in 3 years, while the
turnover value increased. Scale is an obvious
trend'' says Tom Bijleveld of HBAG Flowers and
Plants. The average annual turnover per exporter
was 7.2 million, while it was just 6.2 in 2008.
Fourty companies, just 5.5% of the total number

of exporters, are responsible for 50% of the
export turnover in 2011. The number of export
companies with a turnover above 40 million
increased from 24 to 28 in the last four years.
Source: HBAG 06/02/2012
Innovative Sales Promotion: Tulips at the Dam Square

The Dutch tulip growers initiated a unique and January, they have placed 200,000 tulip flowers,
impressive promotion event. Last Saturday, 21 of 10 different colours, at the central square of
Amsterdam, the Dam.
The public were invited to pick a bunch of tulips,
free of charge, for decorating their homes.
This was the opening of the National Tulip Day,
planned to take place every year at the third
Saturday in January.
The event was initiated by the growers
organization Tulips4all, in collaboration with
Tulips Promotion Netherlands (TPN), and the
Flower Council Holland (BBH).
Amsterdams Mayor has officially opened the
event.
Source: Bloembollen Visie 20/01/2012
Kenyan 2011 Flower Earnings - Higher on Forex Gains

Kenya's flower earnings for 2011 are seen rising exchange at 78 billion shillings ($932.7 million) in
thanks to a favourable exchange rate for most of 2010, after tea.
the year, despite earlier warnings they could fall Kenya exported estimated 109,950 tons of
below target due to the euro zone crisis. flowers in 2011, down 9.3 percent on a year
Flower exports account for nearly half of the earlier. Flowers earned the country 30.6 billion
country's horticulture export earnings, which were shillings ($365.4 million) in 2010. "Although
Kenya's second biggest source of foreign actual figures on the value have not been
released, we expect to see a gain in income from

the weakened shilling against the euro," Jane Last July Ngige said that Kenya was unlikely to
Ngige, chief executive officer of the Kenya Flower do better last year than in 2010 due to high input
Council told. costs and the prevailing euro zone crisis. The
county's flower exports in 2010 fell 15 percent
from 2009 as the sector suffered from the impact
of global financial turmoil on key export markets.
Ngige said flower growers have made progress in

their push into new markets in Asia and eastern
Europe to drive growth, diversifying away from
their core buyers in western Europe. "We have
managed to break into the Japanese market very
well. We already are commanding about 20
percent of their (flower) import market share,"
Ngige said. "We have also broken into the
Kenya's shilling collapsed last year, losing 25 Russian market and we are making good strides
percent against the dollar before the central bank into other countries in the region."
hiked rates and triggered a rally in the last quarter
of the year. As well as exploring new frontiers, Kenya is
High input costs, soaring lending rates and labour encouraging growers, in particular small-scale
unrest, however, are still expected to have producers, to create and export finished products,
squeezed profit margins for flower growers. "The such as bouquets, rather than bundles of cut
high cost of inputs such as fuel and high bank stems, to add value.
interest rates have put pressure on the industry," Producers were also turning to new types of
said Ngige. flowers, although roses, the mainstay of Kenya's
flower sector, still account for 60% of production,
Ngige said.
Source: AllAfrica.com / Nairobi Star 07/02/2012
Hortec Kenya 2012 to be postponed

The Hortec 2012 fair, scheduled to take place However, the new I.F.T.Ex., organized by HPP,
from 14 to 16 March 2012 in Nairobi, Kenya, has will take place from 21 to 23 March 2012 at
been postponed till further notice. Oshwal Centre (Westlands), Nairobi.
Hortec was started in 1994 as an opportunity for
suppliers to exhibit to the many established
growers in the region.
Source: Hortfresh Journal 20/01/ 2012
Kenyas Local Market is Emerging

A vibrant wedding industry in Kenya is giving a
major boost to the country's local flower sector.
Kenya is a big flower exporter to Europe and
other countries across the world, but for many
years, its flowers hardly had market locally. Over
the years, while Kenya earned millions of dollars
from flower exports, the local flower industry
remained lacklustre, with Kenyans scarcely
consuming flowers.
However, this is changing gradually, thanks to the

fast-rising Kenyan wedding industry that is
increasing demand for fresh flowers. "Things are
changing for the better. Demand for flowers
locally is rising because of the wedding industry.

Couples want to make the occasion memorable, Ngunyo notes that the demand for flowers locally
flowers help them to do so," Gladys Ngunyo, a in Kenya is on the increase. "It is not only
florist in Nairobi said. The florist noted that weddings that are pushing up the demand for
flowers are a major part of a wedding because flowers, Kenyans are changing their attitude
they add beauty, fragrance and elegance to an towards them, especially women, and they are
event. buying them," she said.
Most of her clients are couples planning their
weddings. However, there are also people The growing demand is also evident in the
organising birthdays, funerals and corporate number of people venturing into flower business
functions. in Kenya. In Nairobi, several entrepreneurs have
Of all the events, however, there is none that started flower businesses mainly in shopping
uses flowers elaborately than weddings. malls and high-end residential areas. At least
"Wedding flowers come as a package. In other every mall in the capital has a flower shop, some
events, people order for flowers in small having more than two. At a shop at Prestige
quantities since they can do without them, as Plaza, the cost of flowers ranges between 92 and
many prefer, but in weddings, it is a whole set," 141 dollars.
she explained. "We have various categories that include
To satisfy her clients' needs, Ngunyo, like many unwrapped, those arranged in containers, for
other florists in the business, has several gardens and funeral wreaths, which go for
packages from which clients can select what they between 127 and 141 dollars," said an attendant.
want. "Bronze-package is the cheapest since not
many flowers are used. This goes for 252 Demand for flowers has also made many people
dollars," she explained. The more expensive venture into the industry as flower farmers. "I buy
Silver-package costs 298 dollars. "The diamond my flowers from a farmer on the outskirts of
package is the most elaborate and expensive. It Nairobi. I prefer buying from him than outside
costs 747 dollars. Nairobi because of the distance. Flowers are
December is the time most florists do booming highly perishable, most of the time I take my
business because it is peak time for Kenya's orders a night before the event, particularly, for
weddings. "Last December I had a hectic time weddings so that they do not spoil," said Ngunyo.
trying to satisfy my clients' needs. The demand
was higher than the previous years," she noted.
Source: In2EastAfrica.net 20/01/2012
Kenya: Private Plant Inspectors May Offer Services

Private plant specialists could win major
concessions if Parliament endorses proposals by
the Ministry of Agriculture to liberalise inspection
services as part of efforts to boost productivity.
Currently, the task of plant or seed inspection is
solely handled by the State-run Kenya Plant
Health Inspectorate Service (Kephis), which has
often been faulted for lacking sufficient workers to
handle the job.
The proposal to incorporate other experts other
than those working at Kephis is noble because it
will boost the capacity of the industry, Dr Evans
Sikinyi, executive officer of the Seed Trade
Association of Kenya told. Kephis is currently
constrained in terms of staffing yet the demand for
inspection services is growing. The names of those appointed would be
In a bid to reverse this anomaly, Agriculture published in the national Gazette and their
minister Sally Kosgei proposes to open up the activities monitored from time- to- time by Kephis
service to qualified experts serving outside Kephis. to ensure high standards are upheld.
According to the proposed measures Kephis shall We have many qualified seed and plant experts
appoint seed inspectors, seed analysts and plant out here and allowing them to help with the job will
examiners and may authorise competent private boost the agriculture sector, said Dr Sikinyi.
or public persons to perform specified functions.

Kephis currently enjoys good ratings in the region, the union unlike in the past when such
with its test laboratories in Nairobi being Africas consignments were subject to counter-inspection
main focus point outside South Africa. at their destination markets.
The institution scored big in March 2006 when the The proposals envisaged to help Kephis re-invest
European Union accredited it to inspect all import earnings from service fees into key development
consignment of fresh fruit and vegetables entering and expansion projects.
into its market. The accreditation has also made it To ensure high standards in seed and plant health
easier for Kenyan exporters to facilitate trade in the ministry proposes hefty penalties for any
the EU because once certified by Kephis their persons found contravening laid out rules and
produce is readily accepted in all markets within standards.
Source: Business Daily 10/01/2012
Bad Weather Affects Ethiopia's Flower Export for Valentine

A recent spell of inclement weather in some of the In the past six months, Ethiopia has earned
main horticultural areas proved devastating for US$156 million and is expecting to get more than
Ethiopia's Valentine's Day flower exports. US$ 300 million from annual exports.
Officials at the Ethiopian Flowers and Vegetables
Exporters Association say that cold weather saw
the late harvesting of flowers, affecting exports to
European market for Valentine's Day.
The association said that the country failed to
reach an expected 30 percent increase in exports,
as the bad weather delayed flower cutting by up to
15 days.
"This year, the flower price was up in Europe and

we were expecting to get more income from the
sector. But we are unable to achieve the goal,"
the association said in a statement.
Prices of flowers in Europe have risen significantly.
Last year, the country made US$ 220 million from
Ethiopia began exporting flowers in 2001-02. the horticulture industry, making it one of
Exports soared to US$ 2.9 million the following Ethiopia's biggest foreign currency earners.
year.
Source: The Africa Report 15/02/2012
South Africa to Develop Indigenous Species

flower and plant species is necessary for South
Africa to increase its global market share.
After about 50 years of commercial farming, South
Africa still holds only about 0.5% of the world
flower-market. According to SAFEC CEO Jac Duif,
growth of the floriculture industry depended on the
export of "niche" products. For this to happen,
however, the government needed to fund
research and development to get indigenous
species to a level where they can be commercially
farmed, Duif said.
John Meijer, MD of one of South Africa's biggest

flower farms, Finlays Horticulture, said Australia
The South African Flower Export Council (SAFEC) was working to commercialise a hybrid of South
says that the commercialisation of indigenous Africa's national flower, the king protea. "It is
important for South Africa to start protecting its

natural wealth," he said. Among the best-selling regulatory issues were putting additional stress on
flowers in the world is a South African species, the South Africa's high-volume, low-margin flower
Gerbera (or Barberton daisy), which was taken to industry.
commercial production on a massive scale Meijer said Finlays Horticulture wanted to expand
through research carried out in other countries. its operations and assist small, independent
Duif admitted that the Agricultural Research farmers to set up their own operations, but had
Council did not at present have the budget and been struggling to get the necessary permits and
capacity required to farm indigenous species water licences to proceed. "We plan to provide
commercially and that, as a result, many small farmers with the necessary expertise and
indigenous species had been "stolen" and are access to markets to start up their own farming
now being mass-produced in other countries such operations on a contracted-out structure. This is
as the Netherlands, New Zealand, the US and one of the easiest and least expensive ways to
Japan. create new jobs," Meijer said.
According to Meijer, inflationary pressures, tariffs,
a volatile Rand and restrictive, slow-moving,
Source: Business Live ZA 28/01/2012
Flower Export Reach Record High in Taiwan

Taiwans flower exports rose 18 percent year on effect, bringing about an increase in both quality
year to hit a record high of NT$5.18 billion and production, the agency said.
(US$173.4 million) in 2011, thanks in large part to To promote Taiwan flower sales overseas, the
special floral production zones established in agency began setting up export demonstration
recent years, the Agriculture and Food Agency zones in major flower production areas in 2007,
said. before expanding them to special flower
The agency noted that the special zones it helped production zones from 2009, assisting 10 to 20 of
set up in Taichung City and six other the zones each year in upgrading their production
municipalities and counties for the production of facilities.
dancing-doll (oncidium) orchids, eustoma, According to the agency, cooperation among
chrysanthemums, flamingo lilies (anthurium) and government, industry and academia in the zones
several other new flower varieties exported a total has helped to solve sales bottlenecks by
of 40.82 million flowers last year with a combined establishing an export supply chain and stable
value of NT$650 million. quality control.
These figures demonstrate that the establishment Despite major shocks such as the global financial
of the special zones has had an industry cluster crisis of 2008 and last years earthquake and
tsunami in Japan, Taiwan has continued to
smoothly export flower products to 68 countries
and regions around the world, with the value of
these exports jumping roughly 1.9-fold in the last
decade, the agency explained.
The special production zones are also enhancing
their collection of international flower industry
information to consolidate Taiwans market share
in major export destinations, including Japan, the
Netherlands, South Korea and the U.S., while also
working to expand sales in emerging markets
such as mainland China and Russia, according to
the agency.
Source: Taiwan Today 11/01/2012

Sophisticated, Well-Organized Flower Production in Japan
In Northern Japan, a farmer's collective has found If breeders didnt have protection - it would be
an innovative way to prosper; and their creativity possible for other people to reproduce it without
has become a model for growers worldwide. any form of compensation for the breeder.
By 1971 Mr. Kudo and other Ashiro farmers tried
growing a different crop blue gentians - starting Through this link one can watch the UNs short
with a variety that grew wild in the nearby hills. video, showing the activity of this successful
Gentian flowers are highly prized in Buddhist group of growers:
Japan, where families place Gentians on their http://www.unmultimedia.org/tv/webcast/2011/11/j
ancestors graves. apan-booming-flower-industry.html
Transcript (pdf):
The Kudos are part of a farmers collective that http://www.un.org/webcast/pdfs/unia1321.pdf
has created an industry of cut flowers and potted
plants worth more than 13 million US$, largely by
developing dozens of new Gentian varieties in
partnership with the city governments Research &
Development centre.
Their decades-long efforts paid off. Ashiro now
licenses the production of their ten most
successful Gentian varieties to flower growers as
far away as Chile and New Zealand.
Ashiro gentians are sold not just in exclusive
Tokyo shops but also in New York City and
Brussels.
Their unique varieties are registered, and their
breeding rights are protected. Its a promising
trend that could ensure a future for Ashiros next
generation.
Peter Button is the Vice Secretary-General of

UPOV, the International Union for the Protection
of new plant varieties, affiliated with the UNs
World Intellectual Property Organization. WIPO. Source: UN Multimedia 18/11/2011
Australia: Dark Summer Hits Rose Production

Australian flower crops, struggling to bloom ''Most guys almost always opt for the Colombians
through a dark and damp summer, are under because the bud is about 3-4 centimetres across
threat this Valentine's Day from foreign imports. and the local is about 2.5. ''When you multiply
''It's just about impact,'' said Tim Baber, of PoHo across a dozen stems it makes a big difference''.
Flowers in Potts Point, who would stock more ''The local growers are going to lose out,'' said Mr
Colombian roses this year. Baber.
An overcast La Nina summer has made flowers
bloom more slowly and produce smaller buds.
Wet and humid weather also exposes maturing
flowers to mould and rot. ''Half our crop didnt
manage to flower in time for Valentine's Day,''
said Gabriella Zaia, of T&G Growers in Horsley
Park. ''We've had constant rain. We're spraying
for fungicide and pesticide. It's been a really tough
time.''
The poor weather has given Colombian exporters
a greater foothold in the local flower market over
the past year despite their higher price.
Colombian roses grow fat in the high altitude of
the Andean mountains. The greater exposure to

sunlight allows them to bloom over four months, Australian product down and it's very hard to
compared with an Australian average of three. compete''.
Cos Demasi, of Demasi Flowers in Cecil Parks, The forecast does not hold much cheer for
reckons he's lost about 20 per cent of this year's farmers. According to the Weather Channel,
crop to the weather. ''Imports have had a big Sydney has received three fewer hours of daily
impact,'' Mr Demasi said. ''They're driving the sunshine than usual this February.
Source: Sunday Morning Herald 13/02/2012.
Vietnam: Da Lat Flowers Must Increase Export

Ten years ago, five percent of the total Da Lat The growers do not have high skills, while
flowers was exported to different countries in the commercial flowers do not have high quality
world. In 2011, the proportion remained the same. because of the degeneration. The new high
According to Nguyen Van An, Director of the Lam quality flower varieties cultivated in Da Lat have
Dong provincial Department for Agriculture and overly high production costs; therefore, they prove
Rural Development, the flower growing area in to be uncompetitive in the world market.
Lam Dong province increased rapidly from 1731
hectares in 2003 to 3500 hectares in 2010. The
output and the turnover have been increasing
accordingly. In 2010, Lam Dong put out 1.5 billion
stems of flowers and exported 16 million US$
worth of products. Da Lat alone accounts for 50
percent of the total growing area and 70 percent
of the output.
There are over 400 floral varieties grown in Da Lat,

which are traditional local flowers, and the ones
sourced from Europe.
Though the growing area and the revenue have
been increasing, local gardeners still feel worried
about the Da Lat flower industry. The problem is
that the consumption of the products much As a result, Da Lat flowers have been relying on
depends on the domestic market, especially HCM the domestic market. It happens that when
City and the provinces in the central region. harvesting bountiful crops, the flower prices drop
Tran Huy Duong, Chair of the Da Lat Flower dramatically, and when the prices go up, growers
Association, said that the market has become do not have products to sell. Local residents said
narrower for Da Lat flowers because of the sharp that some years ago, the flower price once
increases in the supply. The flower growing area plummeted so dramatically that growers had to
in Da Lat increases by 30 percent every year. pull up the plants and burn them.
Meanwhile, other localities have also been striving
to grow flowers and targeting the domestic market. Export or die is the motto set up by the local
authorities. Da Lat growers well understand that
While Da Lat has bigger advantages than other they need to strive to export flowers instead of
land areas in the region, its export volume is much relying on the domestic market.
lower. There are only 600 hectares of daisy Pham Ngoc Trung, Deputy Director of the
growing area on Cameron highland of Malaysia, Agricultural Expansion Encouragement Centre of
while the total export volume to Japan accounts the Lam Dong province said that Da Lat flowers
for up to 60 percent of the total output. should reach out to the new and choosy markets
Meanwhile, Da Lat flowers have been mostly such as the US, Japan and European countries.
consumed in the domestic market, and only a And in order to do so, it is necessary to improve
small proportion has been exported to Japan, the quality of Da Lat flowers by re-programming
Australia, the US and Europe. The problem is that the flower growing area, applying new
Da Lat flowers still cannot satisfy the high technologies in cultivation. Especially, Duong said
requirements of the world market. that it is necessary to develop the Da Lat flower
brand and register the brand immediately.
Source: VietNamNet Bridge 12/01/2012

Indias Rose Exports Bloom This Valentine's Day
For this year's Valentine's Day, rose shipments major production areas for cut flowers like roses
from India have grown by up to 15%, owing to the and carnations.
rise in demand and increase in production from Exports from Bangalore this Valentine's Day
new areas around Pune and South Gujarat. were around 4 million stems, about 10-15 per cent
Going by the shipment trends, total exports for the more than last year, said Dr Jayaprakash Rao,
season could be around 13 million stems, says Mr General Secretary, of South India Floriculture
Praveen Sharma, President of the Pune-based Association (SIFA). The weather was good for
Indian Society of Floriculture Professionals. production and so also the demand, he added.
However, Mr Prasad feels that the intense cold
wave in Europe could possibly affect distribution
of flowers headed to the auction centre in the
Netherlands. Majority of the exporters have
established their links with buyers in all the major
markets and ship the flowers directly.
SIFA's Mr Rao said the realisations are good this
year, as orders have been booked at prices higher
by 10-15 per cent. Besides, a weaker rupee will
also boost the realisations this year, he said. He
estimates that growers' realisations could range
from Rs 12 to Rs 25 (US$ 0.24 0.50) per stem,
depending on the quality and length.
The quality of Indian roses is better this year,
aided by favourable weather conditions around
Exporters have seen improved orders as Pune, Mr Sharma said. This, in turn, has helped
Valentine's Day this year falls on a working day, fetch better prices. He said that around 100 acres
triggering higher sales. For a seasonal industry of new area has come up under floriculture
like floriculture, demand mainly spurts during around Nashik and Kolhapur in Maharashtra and
Christmas, Valentine's Day and Mothers Day. in South Gujarat.
The demand has come from traditional markets However, things are all not that rosy for the cut
such as Europe, Australia, West Asia and Japan. flower growers, especially around Bangalore, who
Besides, some exporters, like Mr V.H. Prasad of continue to reel under the impact of high input
the Bangalore-based Blooms and Greens Pvt Ltd, costs such as power and freight charges. Besides,
have tried to tap the US market for the first time. the rising labour costs are compounding the woes
Regions around Bangalore and Pune are the for the growers.
Source: Business Line 10/02/2012
Colombians Have Had Positive Valentine

The pre-Valentines Day ritual, which sends 12
percent of Colombias annual flower output
abroad in less than two weeks, mostly to the U.S.,
is running more smoothly than in past years.
Valentines 2012 left a generally positive feeling
for Colombian flower exporters. Although the US
dollar weakened significantly (again) when least
needed reducing the seasons income, the climate
was in the end benign and the feared frosts did
not occur reports Jairo Cadavid communications
manager at Asocolflores (the Colombian
Association of Flower Exporters).
An estimated, 500 million stems have been
exported, mainly to the USA, the United Kingdom
and several countries in Europe.
Colombian exporters now prepare for Some exporters reported that there was an
International Womens Day (March 8), an abundance of flowers, particularly roses, (and
increasingly important Russian celebration for interestingly not carnations), and that this led to
long-stemmed large-headed roses, he adds. low prices, and reduced last minute orders (which

often fetch better revenue) to a minimum. Warm source flowers from external suppliers. Life is
and exceptionally bright days posed a risk of getting even more difficult for small, independent
flowers opening ahead of time and had growers growers, one such producer said, who in the past
scrambling to ensure good ventilation in would round up sales through larger companies
greenhouses to prevent this from happening. needing extra flowers at short notice.
Consolidation of large groups has continued in the Overall, however, a positive atmosphere is in the
industry and it is evident that as companies merge air. Sales were satisfactory, the weather behaved
together they become self-supporting. That is the (no floods, no frozen flowers), and its time to look
group itself is capable of filling all orders often ahead with optimism.
including of bouquets and there is no need to
Sources: HortiBiz 09/02/2012 +Bloomberg 12/02/2012
US Ornamental Growers Expect Sales Increase

Setting a lofty goal to boost sales by more than 10 point of contention for growers. Some argue the
percent this year? Youd be in the minority judging weather is the most critical factor and always is
from results of a recent Greenhouse Grower while others say the economy has had a huge
survey, in which 29 percent of growers indicate impact on the greenhouse floriculture industry
they expect sales to be up 10 percent or more. these last three years.
The largest percentage of growers surveyed (34 These days, growers are again divided between
percent) expects sales increases to range the weather and the economy as the factor thats
between 5 and 10 percent next year; about 16 most critical to their success. About 42 percent of
percent expect sales to be up less than 5 percent growers say the weather is the key factor for their
while 12 percent expect flat sales. success in 2012, while 38 percent say its critical
Only a handful of growers are forecasting sales the economy continue to turn the corner. Labor
declines in 2012. costs, energy costs, competition and
transportation costs were other answers growers
Greenhouse Grower also recently asked growers could choose from, but weather and the economy
about the factor thats most critical to their 2012 as always won out.
success. In recent years this question has been a
Source: Greenhouse Grower 06/12/2011
Profiling The Grower of the Future

To have a future you must select a market You better select your customers, rather waiting
segment that suit your business and your for them to select your products. Ask yourself
personality declares the consultant Arjan Bakker critical questions during the selecting process;
of Bureau Bolwerk in his presentation to flower dont go for the first answer you would think of.
and bulb growers in the Netherlands. Accordingly, Try to understand who is your client, how does he
you need to select your business partners. choose his assortment. The right answers would
direct your future. If you dont choose the market
Based on this assumption, there are four will choose for you.
competitiveness stategies to consider:
Costs driven being an efficient supplier of Bakker suggests to study the specific value chain
cheap basic assortment. related to your specific product, and to think
Service provider adding value to products together with the traders about the customer
through extra logistic services. preferences, and to set your assortment and
Innovativeness specialising in the introduction services accordingly. You need to profile your
of new products and products appearance. end-users, to know for whom you are producing.
Co-producer real partnership with clients, to Traders expect theirsuppliers to be more than just
develop concepts together. a producer of good product for low price, but to
The one who does not choose would find himself provide also support by providing solutions.
as a price fighter. When you know for whom you are producing, you
Also retailers are choosing; utilising the may adapt your assortment and services exactly
knowledge which end-users, in order to select the to the real needs, and by this to become more
suitable supplier (usually wholesaler). efficient and competitive is the conclusion.
Source: FloraHolland Magazine #1, 2012

Viagra Prolongs Vase Life Of Flowers
Keeping cut flowers perky for longer is probably
the last thing a man taking Viagra would think of. Mr Domoney, now hosting Garden ER on Channel
But the drug designed to help revive his love life 5, also claims a range of other unlikely products
can have the same effect on a wilting bouquet. though none quite as unlikely as Viagra can
Apparently just one milligram of Viagra can give improve the health of plants. They include:
cut flowers another week of life. The handy tip Vodka: A shot of the spirit in a vase stops the
comes from TV gardener David Domoney. water going green with algae.
According to Domoney, you only need a tiny Sugar: Use it to feed houseplants.
amount of Viagra to stiffen things up nicely. Just Tea: A great food for azaleas and other plants
1mg there are 50mg in a single tablet and good for fertilising hanging baskets.
dissolved into water with your plants will make Banana skins: Put them fleshy side down on
them last a week longer. He says nitric oxide, the flowerbeds to feed the roses.
chemical in the drug that relieves impotence by Cola: The fizzy drink is a good fertiliser for pot
relaxing the muscles on blood vessels, causing plants but be sure to use the regular variety
them to dilate, also slows down the dying process rather than the sugar-free
in plants. Beer: Works brilliantly as a slug trap bury
Mr Domoney adds: Now scientists are working on half a cup in the soil near plants that have
ways to market a gardeners version of Viagra for been attacked by the pests.
plants. Soluble aspirin also works in the same way, Deep Heat muscle relaxant: Spray it on a tea
too. Put one tablet into some wilting flowers and bag and place it around the garden to provide
the effervescence will prolong their life. a harmless cat repellent.
Scientists in Australia originally discovered Soap: Grate it into the holes where you are
Viagras plant preserving qualities and the planting bulbs and it will stop squirrels coming
research was published in the British Medical to eat the bulbs later on.
Journal, which said: Viagra can double the shelf
life of cut flowers.
Source: MailOnline 26/01/2012

Events Calendar
Flower Days Calendar

Exhibitions and Conferences

STATISTICAL INFORMATION
2011 Export of Floriculture Products from the Netherlands
Cumulative
Graph Total Export (Flowers and Plants)
Jan Dec.
Top 20 export countries Flowers and Plants

Total Flowers & Plants Export Value in Change in %
Country 2011 2010 2009 2011-10 2011-09
Germany 1,572,534,885 1,599,064,837 1,527,754,794 -1.7% 2.9%
United Kingdom 744,058,208 703,446,925 655,951,295 5.8% 13%
France 682,483,694 671,177,001 645,863,502 1.7% 5.7%
Italy 321,985,637 330,881,516 323,257,090 -2.7% -0.4%
Belgium 227,231,534 237,877,654 212,076,486 -4.5% 7.1%
Russia 198,808,193 155,332,151 136,515,769 28% 46%
Switzerland 153,513,473 147,741,546 135,419,207 3.9% 13%
Austria 146,247,529 141,983,112 133,079,480 3.0% 10%
Poland 137,135,351 138,422,849 127,606,919 -0.9% 7.5%
Sweden 129,107,359 110,583,794 98,303,253 17% 31%
Denmark 116,334,750 118,535,536 135,052,827 -1.9% -14%
Spain 98,006,563 102,492,177 100,310,938 -4.4% -2.3%
Czech Republic 89,635,834 83,562,843 70,150,506 7.3% 28%
Norway 64,817,676 49,943,798 48,194,901 30% 34%
United States 59,508,394 59,528,803 61,391,518 0.0% -3.1%
Finland 50,809,994 45,858,975 39,026,491 11% 30%
Ireland 46,761,568 50,491,344 53,748,896 -7.4% -13%
Hungary 42,735,044 43,891,648 39,709,221 -2.6% 7.6%
Romania 41,652,234 42,254,628 43,594,121 -1.4% -4.5%
Slovakia 36,176,477 24,564,431 24,564,431 47% 47%
Other Countries 283,281,731 286,502,741 268,197,411 -1.1% 5.6%
Total All Products 5,242,826,128 5,144,138,309 4,879,769,056 1.9% 7.4%

Graph Cut Flowers Cumulative
Top 25 export countries - Cut Flowers
Cut Flowers Export Value in Change in %

Country 2011 2010 2009 2011-10 2011-09
Germany 910,620,116 926,289,990 871,256,857 -1.7% 4.5%
United Kingdom 570,152,124 544,311,418 517,681,940 4.7% 10%
France 434,542,563 427,449,268 415,868,559 1.7% 4.5%
Italy 158,659,277 162,215,746 161,490,845 -2.2% -1.8%
Russia 147,726,316 111,656,310 99,817,767 32% 48%
Belgium 105,766,328 109,185,296 100,516,291 -3.1% 5.2%
Switzerland 87,245,666 86,973,992 79,179,763 0.3% 10%
Poland 82,097,325 84,987,181 74,159,419 -3.4% 11%
Denmark 73,264,448 72,170,579 78,664,960 1.5% -6.9%
Austria 70,009,782 71,089,568 70,831,744 -1.5% -1.2%
Sweden 60,441,753 57,291,546 52,570,131 5.5% 15%
United States 59,377,496 59,436,849 61,189,888 -0.1% -3.0%
Czech Republic 54,510,036 51,348,894 43,126,360 6.2% 26%
Spain 49,431,803 52,355,915 49,073,142 -5.6% 0.7%
Norway 38,618,587 34,075,179 32,743,386 13% 18%
Ireland 36,330,528 41,284,586 43,257,073 -12% -16%
Finland 29,858,140 28,090,373 23,873,828 6.3% 25%
Romania 24,448,978 26,271,147 27,525,714 -6.9% -11%
Slovakia 21,988,608 15,053,490 10,700,931 46% 105%
Hungary 19,600,715 19,821,678 18,345,130 -1.1% 6.8%
Greece 18,474,494 20,809,975 22,683,168 -11% -19%
Ukraine 14,520,831 12,990,596 11,859,584 12% 22%
Portugal 14,473,520 20,212,133 18,636,702 -28% -22%
Lithuania 11,417,711 8,802,543 8,803,243 30% 30%
Slovenia 10,227,865 10,293,533 9,546,423 -0.6% 7.1%
Other Countries 100,398,659 96,297,560 87,969,415 4.3% 14%
Total Cut Flowers 3,204,203,669 3,150,765,345 2,991,372,263 1.7% 7.1%

Cumulative
Graph Potted Plants
Jan. Dec.
Top 20 export countries Potted Plants
Potted Plants Export Value in Change in %

Country 2011 2010 2009 2011-10 2011-09
Germany 661,914,769 672,774,847 656,497,937 -1.6% 0.8%
France 247,941,131 243,727,733 229,994,943 1.7% 7.8%
United Kingdom 173,906,084 159,135,507 161,766,245 9.3% 7.5%
Italy 163,326,360 168,665,770 138,269,355 -3.2% 18%
Belgium 121,465,206 128,692,358 111,560,195 -5.6% 8.9%
Austria 76,237,747 70,893,544 62,247,736 7.5% 22%
Sweden 68,665,606 53,292,248 45,733,122 29% 50%
Switzerland 66,267,807 60,767,554 56,239,444 9.1% 18%
Poland 55,038,026 53,435,668 53,447,500 3.0% 3.0%
Russia 51,081,877 43,675,841 36,698,002 17% 39%
Spain 48,574,760 50,136,262 51,237,796 -3.1% -5%
Denmark 43,070,302 46,364,957 56,387,867 -7.1% -24%
Czech Republic 35,125,798 32,213,949 27,024,146 9.0% 30%
Norway 26,199,089 15,868,619 15,451,515 65% 70%
Hungary 23,134,329 24,069,970 21,364,091 -3.9% 8.3%
Finland 20,951,854 17,768,602 15,152,663 18% 38%
Romania 17,203,256 15,983,481 16,068,407 7.6% 7%
Portugal 15,772,377 20,611,858 20,971,255 -23% -25%
Slovakia 14,187,869 9,510,941 7,829,919 49% 81%
Ukraine 13,784,449 14,332,595 13,187,503 -3.8% 4.5%
Other Countries 94,800,834 91,488,189 91,267,835 3.6% 3.9%
Total Pot Plants 2,038,649,530 1,993,410,493 1,888,397,476 2.3% 8.0%
Source: HBAG Bloemen en Planten

Notes
All products
The total 2011 exports of all floricultural products increased by +1.9% (= 98 million ) when
compared to the previous year, while in 2010 it was a decrease of -5.4%, compared to 2009.
Exports were most positive with the best results to: United Kingdom, Russia, Sweden, Czech
Republic, Norway, Finland, and Slovakia. Most negative results to: Italy, Belgium, Spain, Ireland
and Hungary. Remarkable was the poor result to Germany, the export country number one, with a
loss of 27 million . However, this loss was compensated by country number two, United Kingdom,
with +5.8%, and France as number three with +1.7% increase, = 41 and 11 million respectively.
Russia became a very important player in the export market, with a huge increase of +60%, which
became to 43 million . Russia did climb in the rank order list to the 6th place and it is expected that
this growth will further continue during the coming year.
In general, exporters do reckon with a consolidation of the exports in 2012. They did see chances in
cooperation/clustering with other exporters, in the development of market-oriented concepts in the
retail sector and in the sector of professional florists with a wide and high value assortment. Also
cooperation and direct deals with growers/producers are expected to increase in 2012.
Cut flowers
The total 2011 cut flower exports increased by +5.3% (=159 million ) when compared to 2010. Last
year the export value increased by +5.3% compared to 2009.
Strongest increasing exports, out of the top 20 countries: UK (+4.7%), Russia (+32%), Sweden
(+5.5% ), Czech Republic (+6.2%), Norway (+13%), Finland (+6.3%), Slovakia (+46%), Ukraine
(+12%) and Lithuania (30%).
Most regressive export results to: Italy (-2.2%), Spain (-5.6%), Ireland (-12%), Romania (-6.9%),
Greece (-11%), and Portugal (-28%).
Plants
The total export value of house- and garden plants increased during the year 2011 by +2.3% (= 45
million ), while in 2010 the exports increase was +5.6% compared to 2009.
Positive export results were obtained to: United Kingdom (+9.3%), Austria (+7.5%), Sweden
(+29%), Switzerland (9.1%), Russia (+17%), Czech Republic (+9%), Norway (+65%), Finland
(+18%), Romania (+7.6%), and Slovakia (+49%).
Negative export results were obtained to: Italy (-3.2%), Belgium (-5.6%, Spain (-3.1%), Denmark (-
7.1%), Portugal (-23%) and Ukraine (-3.8%).

Sources of Cut Flowers Supply to EU
All Cut Flowers Supply to EU Cut foliage not included
Value in Euro x 1000 Source: AIPH
A) From Non-EU Countries
Exporting country 2006 Rank 2009 Rank Change 2010 Rank Change
Kenya 312,841 1 328,858 1 5.1% 328,133 1 -0.2%
Ecuador 100,138 3 120,649 2 20% 131,392 2 8.9%
Colombia 114,109 2 109,012 3 -4.5% 114,473 3 5.0%
Ethiopia 21,782 6 90,313 4 315% 110,411 4 22%
Israel 78,541 4 63,535 5 -19% 65,047 5 2.4%
Uganda 20,481 7 25,117 6 23% 22,715 6 -10%
Thailand 20,058 8 20,148 7 0.4% 19,676 7 -2%
Zambia 12,336 11 16,772 8 36% 17,617 8 5.0%
South Africa 13,987 10 14,096 10 0.8% 15,796 9 12%
Zimbabwe 23,383 5 14,971 9 -36% 15,688 10 4.8%
Turkey 14,606 9 12,722 11 -13% 15,211 11 20%
Tanzania 5,929 12 10,417 12 76% 8,847 12 -15%
Morocco 3,018 15 3,145 13 4.2% 3,146 13 0.0%
Ivory Coast 2,713 17 2,623 14 -3.3% 2,961 14 13%
Egypt 1,745 19 2,303 16 32% 2,783 15 21%
India 2,779 16 1,789 18 -36% 2,471 16 38%
Costa Rica 3,488 13 2,344 15 -33% 2,117 17 -10%
Peru 3,335 14 2,235 17 -33% 2,063 18 -7.7%
Malaysia 1,036 25 1,449 19 40% 1,362 19 -6.0%
Cameroon 1,338 23 935 21 -30% 865 20 -7.5%
Chile 1,476 22 1,066 20 -28% 846 21 -21%
Ghana 0 671 26 +++ 799 22 19%
Australia 936 26 851 22 -9.1% 662 23 -22%
New Zealand 1,706 20 712 24 -58% 651 24 -8.6%
Mauritius 1,106 24 678 25 -39% 574 25 -15%
Brazil 2,241 18 836 23 -63% 427 26 -49%
China 759 27 351 29 -54% 371 27 5.7%
Guatemala 239 29 304 30 27% 355 28 17%
Gaza + Jericho 1,689 21 0 332 29 +++
Tunesia 0 0 249 30 +++
Sri Lanka 0 172 33 +++ 216 31 26%
Serbia 0 0 177 32 +++
Japan 0 216 32 +++ 161 33 -25%
USA 371 28 243 31 -35% 149 34 -39%
Other countries 4,081 2,294 -44% 1,341 -42%
Total to the EU 772,246 851,827 10% 890,083 4.5%

To Norway
& Switzerland 33,618 46,901 40% 53,378 14%

B) From EU Countries
Exporting country 2006 Rank 2009 Rank Change 2010 Rank Change
Netherlands* 2,272,065 1 2,023,877 1 -11% 2,240,494 1 11%
Belgium/Luxemburg 25,438 4 50,469 2 98% 50,901 2 0.9%
Italy 40,893 3 39,313 3 -3.9% 43,691 3 11%
Germany 24,342 5 30,639 4 26% 30,094 4 -1.8%
Spain 47,239 2 18,825 5 -60% 19,167 5 1.8%
United Kingdom 17,109 6 12,796 6 -25% 11,999 6 -6.2%
EU-Others 6,865 9 7,456 7 8.6% 8,483 7 14%
France 8,488 7 6,525 9 -23% 7,907 8 21%
Poland 6,971 8 6,985 8 0.2% 6,187 9 -11%
Austria 1,848 11 3,283 10 78% 3,274 10 -0.3%
Denmark 3,712 10 1,429 12 -62% 2,052 11 44%
Czech Republic 1,613 12 1,471 11 -8.8% 1,937 12 32%
Hungary 33 15 951 14 +++ 1,626 13 71%
Sweden 759 13 1 13 -100% 992 14 +++
Finland 59 14 185 15 214% 463 15 150%
Other countries 0 0 0
Total to the EU 2,457,435 2,205,261 -10% 2,429,265 10%

To Norway
& Switzerland 128 122,311 +++ 129,846 6.2%
* Netherlands' export includes significant share of re-exported flowers, originated from other countries
Notes:
The total cut flower imports 2010 into the EU are available only in value and not in volume anymore.
The total imports 2010 into the EU increased by +8.6%, compared to 2009, while in 2009 it
decreased with -5.6 % when compared 2008.
Imports of from Non-European countries

2010 Imports from non-European countries increased by +4.4%, compared to 2009. It has to be
explained that in absolute amounts the import share in the EU from nonEU countries is about one
third of the total trade. There were not many changes in the ranking order of the top fifteen
importers, compared to many past years.
The increase in absolute value from a country like Ethiopia (the fastest growing country of the past
5 years) was some 20 million Euro which is +22% (last year +35 %, and the year before +66%). It
is still a significant growth, but compared to some 45 years ago the growth-rate is digressive.
Other countries that booked positive results and increased exports were: Ecuador, Zambia, South
Africa, Turkey, Egypt and Ghana. Stable was the import from: Kenya, Colombia, Israel, Thailand,
Morocco and Malaysia. Further strongly decreased imports into the EU from: Zimbabwe, Tanzania,
Costa Rica, Peru, Cameroon, Chile, Australia, Brazil, New Zealand and Mauritius.
Imports from EU-countries

2010 imports from the 27 EU-members increased by +10% compared to the year 2009. Hardly any
change in the ranking order from the major countries. A strong increase was realised from the
Netherlands; by far the biggest exporting country (in absolute terms), with an increase of 220 million
Euro (= +10.7%). Another significant increase is noticed in Belgium/Luxemburg, all due to more
landed imports for transit to other countries, especially to the Netherlands. Also significant is the
strong decreased amounts of Spain during the past years. The absolute value is more than half
compared to 5 years ago. The situation in most other countries can be called stagnant.

HANDBOOK
Ver. 5.3
SHAPE THE FUTUR OF YOUR

SECTORS SUCCESS
HOW TO DEVELOP A SECTOR STRATEGY
Street address P: +41 22 730 0111 Postal address

International Trade Centre F: +41 22 733 4439 International Trade Centre
54-56 Rue de Montbrillant E: itcreg@intracen.org Palais des Nations
1202 Geneva, Switzerland www.intracen.org 1211 Geneva 10, Switzerland
The International Trade Centre (ITC) is the joint agency of the World Trade Organization and the United Nations.

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BULLETIN

MNS, February 2012

CUT FLOWERS AND ORNAMENTAL

2 Market News Service

Copyright MNS/ITC 2012. All rights reserved

SELECTED FLORICULTURE WORLD INFO..................................... 13

EVENTS CALENDAR ........................................................................ 25

STATISTICAL INFORMATION .......................................................... 27

4 Market News Service

Importers and Traders Notes

6 Market News Service

Market News Service 7

8 Market News Service

Market News Service 9

Importers and Traders Notes

10 Market News Service

Market News Service 11

12 Market News Service

Swiss Flower Industry is No Bed of Roses

Source: Swissinfo.ch 14/02/2012

Market News Service 13

Ciccolella is one of the largest players in trading

Sources: Vakblad vd Bloemisterij 13/01/2012 + Ciccolella Web site

Orchid - Still the Number One Plant in Europe

Popular colours were white, purple and pink. In

There are also big differences between the

Source: HortiBiz / PT 27/01/2012

14 Market News Service

Fourty companies, just 5.5% of the total number

Source: HBAG 06/02/2012

Innovative Sales Promotion: Tulips at the Dam Square

Source: Bloembollen Visie 20/01/2012

Kenyan 2011 Flower Earnings - Higher on Forex Gains

Market News Service 15

Ngige said flower growers have made progress in

Source: AllAfrica.com / Nairobi Star 07/02/2012

Hortec Kenya 2012 to be postponed

Kenyas Local Market is Emerging

However, this is changing gradually, thanks to the

16 Market News Service

Source: In2EastAfrica.net 20/01/2012

Kenya: Private Plant Inspectors May Offer Services

Market News Service 17

Source: Business Daily 10/01/2012

Bad Weather Affects Ethiopia's Flower Export for Valentine

"This year, the flower price was up in Europe and

Source: The Africa Report 15/02/2012

South Africa to Develop Indigenous Species

John Meijer, MD of one of South Africa's biggest

18 Market News Service

Source: Business Live ZA 28/01/2012

Flower Export Reach Record High in Taiwan

Source: Taiwan Today 11/01/2012

Market News Service 19

Peter Button is the Vice Secretary-General of

Australia: Dark Summer Hits Rose Production

20 Market News Service

Source: Sunday Morning Herald 13/02/2012.

Vietnam: Da Lat Flowers Must Increase Export

There are over 400 floral varieties grown in Da Lat,

Source: VietNamNet Bridge 12/01/2012

Market News Service 21

Source: Business Line 10/02/2012

Colombians Have Had Positive Valentine