Business

Administration
Business Administration
www.kent.ac.uk/kbs/

Preparing for success in the

global business environment
A degree in Business
Administration (BBA) at
Kent Business School will
give you a strong academic
base and a solid skill set
for a career in business or
management.
At Kent we consider business
and management in its wider
international context. We are well
placed for access to Europe, with
strong European links, and our
internationally renowned academic
staff come from 22 countries. The
BBA at Kent will prepare you for
work in an increasingly volatile
global business environment and
aims to equip you with the
knowledge, tools and techniques to
compete effectively in a global job
market. You will gain a wide-ranging their knowledge with students as
work on projects which have a local
academic education with an well as with the wider academic
impact in our business community.
emphasis on key skills which are and business communities.
On this programme we give you the
highly valued by top employers.
choice of taking specialist options
that reflect your own interests, Kent Business School is research-
Key business ingredients led, with 60 permanent academic
with modules in topics such as
The BBA will give you knowledge of staff and a number of associate
accounting, computing, marketing,
the key areas essential to managing staff who support their classes with
human resource management and
organisations: accounting, business visiting academics from other
international business.
computing, economics, finance, leading universities as well as guest
marketing, human resource speakers from many areas of
World-class learning
management, operations business. As a Business School
environment
management, quantitative methods student, you will be part of a
At Kent you learn from lectures,
and strategic management. As part community which will encourage
seminars, project team work and
of our global focus, you will study you to challenge assumptions, think
presentations. Whether they have a
contemporary business cases critically and creatively. As a result
particular area of expertise or are
which also illustrate worldwide you will receive a distinctive
actively involved in a research, our
business and management issues, business education that allows you
academics are passionate about
such as corporate social to grow your individual
their subjects and about sharing
responsibility or the environment. management potential and make
You will also have the opportunity to you highly employable.

2
 Business Administration
www.kent.ac.uk/kbs/

Did you know?

ten
We are one of the top
for
universities in the UK
the
course satisfaction. In rvey,
7 National Stu den t Su
200
ts were
89% of full-time studen with
ing ly satisfied’
‘overwhelm
rses.
the quality of their cou

One year work placement

The BBA students have the option
of doing a Year in Industry, or a
work placement. This takes place
between your third and final years.
Companies who have recently
participated in the scheme include
British Energy, BP, IBM, KPMG, Sun
Microsystems, Lloyds TSB and
Unilever, as well as corporations in
New York, Kyoto, Dubai and
Barcelona. For many of these
companies, this is an ideal
opportunity to discover new talent,
or to staff one-year projects by
tapping into an international pool of
dynamic students who already have
a consolidated knowledge and
understanding of current business
issues. For our students, it is the
chance to put theory into practice
as well as make a valuable
contribution to an organisation.

Spend a year abroad

Kent Business School has long-
established links with other
business schools in several
European countries, providing
exciting exchange opportunities.
All students can benefit from our
international focus, but if you have
the necessary language ability,
there is also the chance to spend
a year studying at one of our
partner institutions in France,
Germany, Italy or Spain. This gives
you greater insight into other
business and social cultures.

3
Business Administration
www.kent.ac.uk/kbs/

Superb facilities
and location

Based on a scenic campus,

you will also have the
benefits of a multicultural
learning environment.

Kent Business School has its own

modern and businesslike facilities
on campus, a short walking
distance from the popular Park
Wood student village. The main
building has two lecture theatres,
seminar rooms and a large
reception area which is often used
for business networking events.
Behind the main building is the
Undergraduate Office where the
Senior Tutor and the programmes’
support staff are located.

Diverse environment
Our students come from a variety
of backgrounds and all of our
students benefit from the diverse
nature of the Kent Business School.
There are always a number of
mature students who have worked
in industry, as well as an increasing
number of students from overseas.
This mix means you not only learn
from your lecturers but also from
the experiences of your peers.
Sociable campus
The campus is built on 300 acres
of parkland, overlooking the city of
Canterbury. Modern buildings are
surrounded by open green spaces,
courtyards, gardens, ponds and
woodland. It’s self-contained and
all the main facilities are within
walking distance. These include a
sports centre, cinema, nightclub,
restaurants, bars, medical centre
and pharmacy, off-licence and “The campus is so
shop, banks and cashpoints, and beautiful – it’s stunning.
laundry facilities. Also on campus It’s a fantastic place to
are excellent academic facilities
such as the library and support for
learn and meet people,
developing your study skills. and having all the
facilities in one location
Beautiful city is great. And Canterbury
Canterbury city centre is just a is a lovely city.”
20-minute walk or a short bus-ride
from the University campus. It’s Sally Golland,
a small but beautiful city with Business Administration graduate
stunning medieval buildings, lively
bars, pubs, restaurants and cafés,
and a wide range of shops, from
small independent outlets to high
street chains.
At the heart of the city, Canterbury
Cathedral is also the venue for the
University’s degree congregations.

4
5
6

Student
profile
John Wybar is in his final year of
the Business Administration
course. Here, he talks about his
year in industry.
Last year I was given an excellent
opportunity to take a year in
industry with the reputable firm
Lloyds TSB. If you think of Lloyds
TSB you instantly picture the
numerous branches across the
country, and in particular personal
banking. I was pleasantly surprised
to find a massive number of other
strings to this company’s bow,
which is continually expanding.
I was posted to an area within the
corporate side, in particular
business recovery. Our aim was
to take on a portfolio of business
customers who are struggling in
their respective markets and give
them advice to try and turn their
business prospects around. This
is certainly a service I would never
have thought a bank would be
involved with and, as it turns out,
I was actually in the leading
business recovery department of
any UK bank.
I decided on a placement in Lloyds
TSB not only because it is highly
reputable and respected, but also
because I felt that it suited the skills
I had already gained on the BBA
programme – and would help
develop these further.
I have encountered so many
different aspects of business in this
year that it is incredibly difficult to
summarise. But one of the things
I enjoyed most was going to
customer meetings and seeing the
inner workings of a business facing
turmoil. Another fascinating part of
the placement was to see the
numerous functions within the bank.
Other responsibilities I undertook
included managing customers on a
day-to-day basis and ensuring their
needs were satisfied without putting
the bank at risk.
I have had such a varied
experience, and feel I have
developed immeasurably in almost
every area. My ability to read
financial information has improved,
as well as my confidence when
meeting professionals, other
employees and customers, both
face-to-face and on the telephone.
I also think my communication skills
and ability to think under pressure
have been enhanced.
I strongly believe that the
placement year has put me in good
stead for not only my final year of
University, but also my future career.
I feel that I will be able to contribute
far more in lectures and seminars
as I have more experiences to bring
to the fore. My enhanced
communication skills will also help
Business Administration
www.kent.ac.uk/kbs/
me put points across more
effectively. Because I took on the
role of a project manager during
my placement, I also feel more
confident in guiding others during
group tasks. The skills that I have
developed will stay with me for ever
and I will take these into any career
I pursue, not to mention the fact
that a placement year looks
excellent on a CV and provides a
good talking point in interviews.
This has also given me an excellent
springboard, should I choose to
pursue a career in Lloyds TSB,
especially since I have built a
number of contacts within the
business. I would strongly
recommend the scheme to all
BBA students as it is a fun and
interesting way to further your
development and gain invaluable
skills to take into your studies and
life in general.
Did you know?
The University has a
here
cosmopolitan atmosp
with over 139 different
ed
nationalities represent
on cam pus .
7
Business Administration
www.kent.ac.uk/kbs/

Excellent job prospects

The Bachelor of Business

Administration degree
gives you the academic
foundation you need for a
career in business or
management.

Good career prospects

Kent has always enjoyed an
excellent reputation among
employers. Our Business
Administration graduates find work
in public and private sector
management and consultancy both
overseas and in the UK.

BBA graduates from Kent have

gone on to take up positions at a
wide range of companies and
sectors, including Deloittes, KPMG,
PriceWaterhouse Coopers, Lloyds
TSB, Sainsburys PLC, Tesco,
Transport for London, Yahoo! UK,
Thames Valley Police, Heineken,
a wide range of media agencies
and management consultancy
companies. Other graduates began
their own successful business
ventures or start ups.
Romi Arya, now IT Regional
Business Partner – Customer
Development, Marketing and R&D
with Unilever Europe IT, explains
how studying at Kent kick-started
his career.
Graduate Leadership Programme
within the IT Function, after having
Did you know?
a successful third year as an
ay
industrial placement student in
According to The Sund
Unilever IT; this also set me up for es Un ive rsi ty Gu ide ,
Tim
my final year of studies. The one of the top ten
Kent is
ntry
University of Kent has been
universities in the cou
n.
highlighted as a key university for
for jobs after graduatio
Unilever, in particular within the IT
function, and hence it is very
important to us to build and sustain
a relationship.’

‘I graduated in 2007 from the

Business School at the University of
Kent where I was studying Business
Administration with a Year in
Industry. I am now on the Unilever

8

Graduate
profile
Sally Golland is operations
manager at The Gluttonous
Gardener, an on-line and
mail-order gift company. She
gained a BA in Business
Administration from Kent
Business School in 2005
What made you choose Kent?
I loved the sound of the course
because it covered such a variety
of subjects. The flexibility of the
course meant I got a rounded
view of business and could then
choose what I wanted to do.
I started looking at the computing
side of things, then concentrated
purely on business. But I liked the
operations side and marketing,
too, and began to focus on
e-commerce, bringing them all
together. The crossover between
different aspects of the course
was very enjoyable.
What was it like joining
The Gluttonous Gardener?
When I joined, there was just me,
the company owner, and an
accountant who came in once a
week. But even though it was
such a small set-up I felt quite
daunted. I had work experience
but it didn’t prepare me for being
plunged into on-line retailing. You
learn on the job – I had a very
steep learning curve!
There are six of us now – 18 at
Christmas – and I’ve doubled the
turnover. There wasn’t anyone to
focus on the on-line side so I had
a blank canvas.
Are you able to apply what you
learned at Kent to your job?
I use all of it – everything from
strategic management to
operations to e-commerce – and
I think that’s probably quite rare
so early on in your career. I help
design the catalogues and
website, do the PR, make sure
orders go out and generally keep
the customers happy.
Having that teaching was vital;
even if you don’t get a job where
you are involved in several
aspects of the business, you will
be able to understand what other
departments within your
company are doing. It helps you
and you should gain their respect
– it makes a huge difference.
What advice would you give
graduates searching for jobs?
The lecturers taught us that
tailoring your CV to the job you’re
applying for, highlighting relevant
experience, interests, and so on,
is essential.
Also, any relevant experience you
can get gives you the edge, even
if it’s not paid. It gives you
something more to talk about in
Business Administration
www.kent.ac.uk/kbs/
an interview, and you build up
contacts – networking is very
important these days.
I’ve been lucky finding a job I
love, but I think it’s important not
to rush into the first job that
comes along. You might not enjoy
it and be stuck there for a year or
two. So wait if you can.
Do you have happy memories
of your time at Kent?
Oh yes. It’s such an important
three or four years and it
definitely gave me inspiration to
push things and see how far I
could go in my career. And
socially, there’s such a lot to do. I
made a lot of friends and I don’t
think I’ll lose touch with them.
What of the future?
My job’s brilliant, but a bigger
company with bigger budgets
and greater turnover would be a
challenge. And I know people
doing their Masters at Kent; the
thought that you can come back
is very tempting!
Good career prospects
ent
According to employm
tes are
statistics Kent gradua
able
doing well in the change
ma rke t. Six month s after
job
6
graduation in July 200
rsity’s
only 3.2% of the Unive
t a job
students were withou
or stu dy opp ortuni ty.
9
Business Administration
www.kent.ac.uk/kbs/

Choosing your
degree programme

Not sure which programme

to choose? Here’s a guide to
degrees available within
Kent Business School.

Single Honours:
Business Administration
Taking a single honours degree in
Business Administration enables
you to keep the focus on your
chosen subject. However, you can
pursue special interests within this
programme by choosing from the
options offered in Stages 2 and 3.
Or you may choose to slant your
single honours degree towards
marketing or computing by opting
for Business Administration
(Marketing) or Business
Administration with Computing.

Business Administration
(European Management)
This is available if you have an
A level or AS level in German.
French, Spanish or Italian can be
taken from scratch if you have
another European language GCSE.
This is a four-year degree – you
spend your third year studying with
one of our European partner
universities in France, Germany,
Italy or Spain. Students who spend
their third year in France acquire
the French Maîtrise qualification, as
well as the Kent BBA.
What you can study during your Business Administration with
year abroad varies according to the an Optional Deferred Subject
university you choose. Usually you Choosing an Optional Deferred
combine study of the language and Subject allows you to defer your
culture of your host country with a final choice of programme until you
broadening of your studies in arrive at Kent. You have the
business and management. flexibility to change to a joint
honours programme, subject to
Joint Honours entry requirements and timetabling
Joint honours are available with a constraints.
range of other subjects (see page
19). Study will be divided 50:50
between your two honours subjects.
For more information about your
other subject, please order the
relevant subject leaflet from the
Information and Guidance Unit
(see page 19).

10

Studying
at Stage 1
The first year of your
degree programme
introduces you to concepts
and theories of the
business environment.
In a typical week, you spend four
hours in lectures, four hours in
group discussion or classes, and
four hours in seminars. Participation
in group work is encouraged. You
will also have sessions in the
computer labs to develop IT skills.
Most modules involve considerable
periods of individual study using
the resources of the library.
Most modules have an end-of-year
examination which counts for 70%
of the mark; the other 30% is
derived from your coursework. Most
Stage 1 modules are assessed by
a combination of coursework and
examination. Before proceeding
to Stage 2, you must successfully
complete Stage 1.
All single honours students take
the following core modules:
• People and Organisations
• Business Tools
• Economics for Business or a
language module
• Computing for Business and
Accounting
• The Global Business
Environment
BBA with Computing students take
at least two computing modules in
Stage 1 and defer Financial and
Management Accounting to the
second year.
BBA with Marketing students take
Introduction to Social Psychology.
Joint honours students take some of
the above, alongside modules from
their other subject.
Stage 1 modules
People and Organisations
An introduction to the key concepts
and theories of organisational
behaviour and management. It
integrates organisational theory
with practical people management
issues. You also explore how the
management of people and
organisations are shaped by an
increasingly complex and dynamic
business environment, and the
implications for managerial action.
Business Tools
This module aims to equip students
with the key business tools needed
for the academic study of business
and business-related subjects. It
will provide the necessary skills for
successful study, while building a
solid foundation for those students
intending to embark on an industrial
work placement. The module is
designed to integrate academic
study skills pertinent to business
with more practical interpersonal
and work-related skills. It includes
techniques for effective learning,
research and communication as
well as critical thinking, quantitative
methods, presentations and
conceptual frameworks.
Economics for Business
The aim of this module is to
introduce students to economics
Business Administration
Studying at Stage 1
and the use of economics in
analysing business decisions,
behaviour, problems and issues. To
this end, the module covers the key
principles of economics and the
main debates about economic
problems and policies pertinent to
the business environment and
business decision-making.
Please note that as an alternative to
Economics in Stage 1 you can take
a language course in French,
German, Italian or Spanish or make
space for additional computing on
the BBA with Computing degree. If
you choose this option you take
Economics in the second year.
Computing for Business and
Accounting
This module provides you with the
theoretical knowledge and practical
computing skills you need to make
full use of computers and
information technology across other
modules. You do not need to have
any previous knowledge of
computers. Topics covered range
from operating systems to
spreadsheets and databases.
The Global Business Environment
To develop a sound knowledge of
the global business environment,
this module analyses specific real-
world examples of multinational
enterprises and international
organisations such as the World
Trade Organisation, International
Monetary Fund, and the World
Bank. Using analytical tools and
frameworks, students understand
the complexity and diversity of
doing business internationally.
11
Business Administration
Studying at Stage and 3
Studying
at Stages 2 and 3
Stages 2 and 3 represent
the second and final years
of your degree programme.
The structure of Stages 2 and 3
provides a general grounding,
covering all the key aspects of
management. You then have the
opportunity to focus on one area,
such as marketing, international
business or human resource
management and industrial
relations, or to spread your choices
more widely.
Teaching is, as in Stage 1, a
combination of lectures, group
discussion or classes, and
seminars. As the degree
progresses, you make extensive
use of computer-based resources
at the University and elsewhere.
Your second and final year marks
are combined to determine your
final degree class (together with
your marks from your year abroad
if applicable).
All single honours students must
take the following core modules:
• Managers and Organisations
(if People and Organisations was
not taken in Stage 1)
• Economics for Business (if not
already taken)
• Financial and Management
Accounting
• Management of Human
Resources
• Marketing Analysis
• Operations and Services
Management
• Strategic Management.
12
You may also be required to take
other compulsory modules (for
example, language or computing),
depending on your programme.
Students can also take some of the
following optional modules:
• Business/Management Project
• Business to Business Marketing
• E-Commerce and Business
• E-Marketing
• Enterprise
• European Business
• Gender and Organisations
• Industrial Relations
• International Industrial Relations
and Human Resource
Management
• International Business
• International Marketing
• Law of the Workplace
• Marketing Communications
• Marketing Research
• New Enterprise Start-up
• Psychology of the Workplace
• The Rise of the Modern
Corporation
• Techniques and Methods in
Management Science
Those taking Business
Administration (Marketing) must
take four modules from:
• Business to Business Marketing
• International Marketing
• Marketing Communications
• Marketing Research
• E-Marketing
Joint honours students take half of
their modules in their other subject.
Stage 2 and 3 modules
Financial and Management
Accounting
This module provides you with an
awareness of the language of
business accountancy. The work of
accountancy permeates all aspects
of management and the accountant
provides information for both
managers and external parties that
is relevant to the planning and
controlling of their operations and to
the evaluation of their performance.
Management of Human
Resources
Progressing on from the first year
module, People and Organisations,
this looks at people management
policies at the organisational level,
providing a deeper understanding
of the relationships between the
environmental context, people
management and organisational
performance. Themes include
managing people in a competitive
business environment (human
resources management), trade
unions and industrial relations.
Marketing Analysis
This module is structured around
the external and internal aspects
of market and firm, as follows:
• The Market: understanding the
marketing environment; target
marketing; understanding
customers’ and buyers’ behaviour.
• The Firm: marketing strategy and
planning; marketing research;
the marketing mix; new product
development; marketing
communications and channels.

Operations and Services
Management
This module helps you understand
operations management and the
activities of operations managers,
and to appreciate how the
operation’s function contributes to
the organisation’s competitiveness
or strategic direction. You also look
at the main issues surrounding the
design of products, services and
processes, develop teamworking
skills and learn to present and
debate an argument.
Strategic Management
Providing an understanding of
strategic processes in organisations,
this module is taught in three parts,
covering an introduction to strategic
behaviour, structures and systems,
and strategic interaction. Case
studies are used to explore the
relationship between theory and
practice in an organisation and how
this can affect the strategy of a firm.
Business/Management Project
Covering a topic of particular
interest to you, projects can be
based on work for an external client
and/or involve collecting data and
assessing the evidence for a case
study or other applied management
research. Or they can be built on
thorough library-based research.
Business to Business Marketing
This module will enable students to
understand the distinctiveness of
marketing to businesses and/or
organisations as compared to
consumer markets, to have the
ability to analyse and respond to
managerial problems in managing
business markets. It combines
lectures on the theories and practice
of B2B marketing, seminars, and
group discussions on solving
practical problems.
E-Commerce and Business
In this rapidly changing field, the
module content will reflect current
trends. Topics may include enabling
technologies for e-commerce – the
internet, the web, databases and
data warehouses, website design
and management – as well as a
consideration of globalisation and
organisational issues.
E-Marketing
The aim of the module is to enable
you to gain an understanding of the
e-marketing environment and how
the Internet and other technologies
support marketing. Areas covered
include customers in an internet age
– knowing, reaching and retaining
customers; Internet marketing
strategy; data protection and legal
issues. The module will equip you to
work in organisations that are
looking to develop marketing
initiatives using new technologies.
Enterprise
Small businesses make up a very
significant part of the UK economy.
This module examines the role of
enterprise in the economy,
particularly in relation to small
businesses. You consider issues of
business start-up, survival and
growth strategies, government policy
and intervention. You also look at
individual entrepreneurs and how
their businesses have developed.
Business Administration
Studying at Stage 2 and 3
European Business
Globalisation and European
economic integration both have
significant effects upon the business
environment. In this module you gain
an understanding of the impact of
EU policies on European business
and discover the practicalities of
doing business within the 'new'
Europe. You also analyse different
European business cultures and
management styles; specifically the
managing of cultural diversity within
a European business environment.
Gender and Organisations
This module aims to provide a
critical insight into the impact of
gender on individuals’ experience of
work and organisations. It also seeks
to show how gender influences the
way management is practiced and
the shape that organisations take. It
will cover feminist perspectives used
widely within the study of gender
and organisations and highlight how
each perspective conceptualises the
issue of gender differently, presents
a distinct account of gender
inequality and proposes different
“solutions” to the “problem of
gender” in organisations.
Industrial Relations
The module looks at industrial
relations within the broad context of
industrial society, paying particular
attention to the British experience.
The focus is on the economic,
social, legal, historical and political
factors that influence individual and
collective attitudes and behaviour in
industrial relations.
Continued overleaf
13
Business Administration
Studying at Stage 2 and 3
International Industrial Relations
and Human Resource Management
An introduction to comparative
aspects of industrial relations and
human resource management. It
focuses on Germany, Sweden,
France, Italy and the USA. The
module examines a range of areas
from management strategies and the
effectiveness of trade unions to the
EU and the social chapter.
International Business
The internationalisation of
commerce and world capital
markets is the backdrop to this
module, examining the determinants
of national competitive advantage,
and the role of government and
trade regulations in international
business. It covers the marketing,
production, human resource
management, political risk
management and financial
implications, and the development of
global strategic planning. It also
examines the role of pressure
groups concerned with the
environmental and social impact of
international business.
International Marketing
Assessed by a project, this module
will enable you to identify and
evaluate international market
opportunities and design an
appropriate marketing plan, and to
understand the role of international
marketing in organisations.
Law of the Workplace
This module combines analysis and
practical skills with a contextual
understanding of labour law, both
politically and socially. You study
14
various legal aspects of the modern
employment relationship, including
contract of employment, statutory
employment protection provisions,
race and sex discrimination
legislation and provisions for
reconciling work and family life. You
also explore aspects of collective
labour law including the role and
status of trade unions, the legal
regulation of collective bargaining
and regulation of industrial conflict.
Marketing Communications
This module, assessed by a project,
helps develop an understanding
of marketing communications. A
marketing communications plan
enables you to identify and quantify
target audiences, design an
integrated message strategy and an
advertisement, and integrate
different marketing communications
tools and media to deliver the
message to the target audience.
Marketing Research
This module, assessed by a project,
aims to help you develop an
understanding of the role of market
research, its connection to marketing
decision-making and how to use a
number of market research tools.
New Enterprise Start-up
In this module you discover why
firms go bust – the economic,
financial and operational reasons.
You cover the planning necessary to
start up a successful business,
including budgetary planning and
control, cash-flow and working
capital, marketing processes, legal
issues, customer care and quality
standards for business and planning
and employing staff. On completion
of the course you produce a draft
business plan.
Psychology of the Workplace
An overview of what work
psychology is and its relevance and
usefulness in improving our
understanding and management of
people at work. You discover the
best ways to motivate, assess, train,
and lead people in the workplace.
The Rise of the Modern
Corporation
This module deals with British
business history, mainly in the 20th
century. The central concern is with
the growth of large companies, and
with the implications of their
evolution from individual or family
control to complex managerial
hierarchies. These developments are
related to wider processes of
economic and social change, from
conditions of near laissez-faire to
modern circumstances in which
business is a major interest group
influencing public policy, including
the regulation of mergers and
monopolies.
Techniques and Methods in
Management Science
The purpose of this module is to
give students an appreciation of the
quantitative and other analytic
techniques valuable to management.
The syllabus will include most of the
following: PERT/CPM project
management; forecasting; decision
analysis introduction to stock control;
linear programming; transportation
method; assignment method; quality
control and more.
15
16
 Business Administration
Year in Industry

Year in Industry

As part of your degree

programme, it is possible
to go on a year’s business
placement, which is taken
between Stages 2 and 3.
Our students have had
placements with many
major companies both in
the UK and overseas.
Study and career benefits
Employers are very keen to employ
graduates who already have work
experience, so this year can greatly
enhance your job prospects by
providing you with real commercial
experience. It also allows you to
evaluate a particular career path,
and gain knowledge of the working
environment. If your placement is a
success, you may even be offered
a job with the firm after graduation. There are frequent visits to the Monitoring your progress
University of Kent by companies The Business School maintains
The skills and knowledge you who present their placement close contact with you during your
acquire will also help you in your opportunities and also interview year away and you may be
final year at University, and a candidates. expected to return to the School for
placement year can also act as a a day at some point during the year.
springboard for securing good Salary and benefits
opportunities on graduation. Students usually work on placement The work placement year is
for the entire calendar year. Salary assessed by a combination of
Finding a placement and holiday entitlements vary employer feedback and academic
The department provides according to the employer you work evaluation. It contributes over 10%
information and support in finding for. However, many students find to the overall degree mark.
placements, visits you twice during that they earn enough to be able to
your placement year and provides save some of their income, and this
on-line support at other times. On often helps them in their final year
your return to the University of Kent, of studying at Kent.
you provide a reflective report on
your placement.

17
Business Administration
www.kent.ac.uk/kbs/

Visiting our campus

and applying to Kent

Come along for an

Open Day or a UCAS
Visit Day and see for
yourself what it is like
to be a student at Kent.

Open Days
Canterbury Open Days are held
in July and October for potential
students – and their family and
friends – to have a look round the
campus. The day includes a wide
range of subject displays,
demonstrations and informal
lectures and seminars, and the
chance to tour the campus with
current students to view student
accommodation and facilities.
For more information, see
www.kent.ac.uk/opendays/

UCAS Visit Days
Our UCAS Visit Days are held
between January and April each
year. Visit Days include a tour of the
department and the campus, a
talk on the business programmes
and the admissions process.
During the day you have the
chance to talk to current students
and academic staff in your chosen
subject, and discuss any queries
you may have about the course.
For more information see
www.kent.ac.uk/visitdays/
More information You can also write to us at:
Information and Guidance Unit,
If you would like more information
The Registry, University of Kent,
on Kent’s courses, facilities or
Canterbury, Kent CT2 7NZ
services, or would like to order
another subject leaflet, please
For more information about Kent
contact our Information and
Business School, please see
Guidance Unit.
www.kent.ac.uk/kbs/
Tel: 01227 827272
If you are not sure whether the
Freephone (UK only):
BBA is the right programme for you
0800 975 3777
and would like personal advice, you
Email: information@kent.ac.uk
may email the Business School and
request a one-to-one talk with the
Head of Recruitment, Mr. Steve
Robinson, at kbsinfo@kent

Terms and conditions The University reserves the right to make variations to the content and delivery of courses and other services, or to
discontinue courses and other services, if such action is reasonably considered to be necessary. If the University discontinues any course it
will endeavour to provide a suitable alternative. To register for a programme of study, all students must agree to abide by the University
Regulations (available online at www.kent.ac.uk/regulations/ or from the Information and Guidance Unit).
Data protection For administrative, academic and health and safety reasons, the University needs to process information about its students.
Full registration as a student of the University is subject to your consent to process such information.
18

Application facts
Location
Canterbury
Award
BBA (Hons)
Degree programmes
Single honours
• Business Administration (N222)
• Business Administration
(Marketing) (N225)
• Business Administration
(Marketing) with a Year in
industry (N225)
• Business Administration with a
Year in Industry (N224)
• Business Administration with an
Optional Deferred Subject
(N226)
• Business Administration with
Computing (N1G9)
• Business Administration with
Computing with a Year in
Industry (N1GX)
European programme
• Business Administration
(European Management)
(N223)
Joint Honours
Business Administration and...
• Accounting & Finance (NN42)
• Computing (GNL2)
• Economics (LN11)
• English (NQ23)
• French (NR21)
• German (NR22)
• Hispanic Studies (NR24)
• Italian (NR23)
• Law (MN12)
• Management Science (N250)
• Management Science with a
Year in Industry (N201)
• Philosophy (VN52)
• Politics (LN22)
Programme type
Full-time and part-time
Offer levels
A/AS level 300 points (21 units)
including either BC at A level or
BC in 12 unit VCE A level
(AGNVQ), IB 33 points (15 at
Higher)
Required subjects
GCSE Maths level grade C
Business Administration
(European Management): A level
language grade C for German
option, GCSE modern language
Grade C for French/Italian/
Spanish options
Required subjects (joint honours)
For details of any required
subjects for your joint honours
subject, see the leaflet for that
subject, or visit www.kent.ac.uk/
studying/undergrad/
Business Administration
www.kent.ac.uk/kbs/
Year Abroad
Students on a four-year European
programme spend their third year
studying with one of our European
partner universities. These are:
• France (Université Jean Moulin
Lyon 3, with the opportunity to
gain the French Maîtrise)
• Germany (Philipps Universität
Marburg)
• Italy (LIUC Castellanza)
• Spain (Universidad de Oviedo).
Year in industry
Available on all Business
Administration degrees except
Business Administration
(European Management) (N223)
Departmental scholarships
For one full-time student, a
departmental scholarship could
be worth an extra £1,000 a year.
For full details, go to
www.kent.ac.uk/studying/funding/
scholarships/
19
 University of Kent
The Registry, Canterbury,
Kent CT2 7NZ
T +44 (0)1227 764000
E recruitment@kent.ac.uk
Design & Print Centre 105710 5/08

www.kent.ac.uk