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Welcome to Cyberia: Notes on the Anthropology of Cyberculture [and Comments and

Reply]
Author(s): Arturo Escobar, David Hess, Isabel Licha, Will Sibley, Marilyn Strathern and
Judith Sutz
Source: Current Anthropology, Vol. 35, No. 3 (Jun., 1994), pp. 211-231
Published by: The University of Chicago Press on behalf of Wenner-Gren Foundation for
Anthropological Research
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CURRENT ANTHROPOLOGY Volume 35, Number 3, June I994
? I994 by The Wenner-Gren Foundation for Anthropological Research. All rights reserved 0OII-3204/94/3503-OOOI$2.50

Significant changes are taking place in both the charac-


ter of technology and our understanding of it. Computer,
Welcome to Cyberia information, and biological technologies are bringing
about a fundamental transformation in the structure and
meaning of modern society and culture. Not only is this
transformation clearly susceptible to anthropological in-
Notes on the Anthropology of quiry but it constitutes perhaps a privileged arena for
advancing anthropology's project of understanding hu-
Cyberculture man societies from the vantage points of biology, lan-
guage, history, and culture. This paper reviews the types
of cultural analysis that are being conducted today on
by Arturo Escobar the social nature, impact, and use of new technologies
and suggests additional contexts and steps toward the
articulation of an "anthropology of cyberculture."'l
As a new domain of anthropological practice, the
study of cyberculture is particularly concerned with the
Significant changes in the nature of social life are being brought
cultural constructions and reconstructions on which
about by computer, information, and biological technologies, to
the extent that-some argue-a new cultural order, "cybercul- the new technologies are based and which they in turn
ture," is coming into being. This paper presents an overview of help to shape. The point of departure of this inquiry
the types of anthropological analyses that are being conducted in is the belief that any technology represents a cultural
the area of new technologies and suggests additional steps for the invention, in the sense that it brings forth a world; it
articulation of an anthropology of cyberculture. It builds upon sci-
emerges out of particular cultural conditions and in turn
ence, technology, and society studies in various fields and on crit-
ical studies of modernity. The implications of technoscience for helps to create new ones. Anthropologists might be par-
both anthropological theory and ethnographic research are ex- ticularly well prepared to understand these processes if
plored. they were to open up to the idea that science and tech-
nology are crucial arenas for the creation of culture in
ARTURO ESCOBAR is Associate Professor of Anthropology at today's world. Anthropologists must venture into this
Smith College (Northampton, Mass. OIO63, U.S.A.). Born in
world in order to renew their interest in the understand-
I95I, he was educated at the Universidad del Valle (Cali, Colom-
bia) (B.S., I975), Cornell University (M.S., I978), and the Univer-
ing and politics of cultural change and cultural diversity.
sity of California, Berkeley (Ph.D., i987). He taught in the Latin
American Studies Program of the University of California, Santa
Cruz, before joining the faculty at Smith in I989. His research in- Modernity, Technology, and the Social
terests are the anthropology of development, of social move-
ments, and of science and technology. Among his publications Sciences
are (coedited with Sonia Alvarez) The Making of Social Move-
ments in Latin America: Identity, Strategy, and Democracy New trends in the social study of technology are dramat-
(Boulder: Westview Press, i992) and Encountering Development:
ically changing conventional notions in the field. In con-
The Making and Un-making of the Third World (Princeton:
Princeton University Press, in press). The present paper was sub-
ventional approaches, technology is narrowly identified
mitted in final form I VIII 93. with tools or machines and the history of technology
with the history of these instruments and their progres-
sive efficacy in contributing to economic development
and well-being. As a form of "applied science," technol-
ogy is held to be autonomous from society and value-
neutral; since it is seen as neither good nor bad in itself,
it cannot be faulted for the uses to which humans put
it.2 The underlying theory is that science and technology
induce progress autonomously-a belief represented by

i. David Hess and Jennifer Terry provided me with useful informa-


tion on aspects of this paper; I thank them for their help and sup-
port. From an etymological perspective, the terms "cyberculture,"
"cyberspace," "cyberocracy," and the like, are misnomers. In coin-
ing the term "cybemetics," Norbert Wiener had in mind the Greek
work for "pilot" or "steersman" (kybernmtes); in other words,
there is no Greek root for "cyber." Given the wide acceptance of
the prefix "cyber," I will use cyberculture here as an element of
analysis.
2. This posture was modified by the technology assessment that
emerged in the early I970S and has since become an important
field. As critics observe, however, more often than not the purpose
of technology assessment is not the reorientation of technologies
but the adaptation of humans to the actual or potentially dangerous
effects the assessment reveals (Sanmartin and Orti i992).

21T1

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2I21 CURRENT ANTHROPOLOGY Volume 35, Number 3, June 1994

the metaphor of "the arrow of progress." The arrow of regulated according to flexible technosocial arrange-
progress, which pervades studies in a variety of disci- ments which, within certain structural constraints, con-
plines, embodies an evolutionary determinism that goes, stitute social closure around concrete developments.
roughly, from science to technology to industry to mar- Some researchers have gone beyond this to assert that
ket and, finally, to social progress. Prominent exceptions nature and machines have become important actors in
to this technological imperative are found in the work the historical processes that determine technological
of radical critics of technological society from Heidegger change.3
and Ortega y Gasset to Marcuse, Illich, Mumford, and Besides the methodological decision to look closely at
Ellul. the technologies themselves and the systems that sur-
Scholars of many persuasions argue that the events of round them-a step with which anthropologists could
the I96os heralded a new understanding of science and certainly sympathize-social constructivism has intro-
technology. The emergence of "big science," the spread duced several suggestive conceptual innovations. One of
of consciousness about the negative effects of nuclear these is the notion of "interpretive flexibility," which
and industrial technologies and the concomitant rise of refers to the fact-long known to anthropologists-that
appropriate-technology movements, and the appearance different actors ("relevant social groups," in the con-
of a class of experts in science and technology policy structivists' parlance) interpret technological artifacts in
and assessment were among the factors that led to a different ways. The purpose of analysis is seen as identi-
new questioning of the traditional view of science and fying the various socially relevant groups, the variability
technology as independent of socioeconomic and politi- in their interpretations of the technical entity in ques-
'cal contexts (Sanmartln and Lujan I992). New views be- tion, and the mechanisms by which such variability is
gan to be crafted both within technoscientific communi- reduced and closure achieved around a given option.
ties and in the social sciences. In the latter arena, an This would explain why particular technologies are
entire field of teaching and research took shape around adopted and not others. The result of all this research
two different but interrelated projects: science and tech- is a multipath and multilevel evolutionary model of
nology studies and science, technology, and society pro- technological change. In Callon and Latour's "ac-
grams. These projects have become institutionalized in tion-network theory," research and development are
various forms, including associations such as the Na- similarly studied in terms of the way in which
tional Association for Science, Technology, and Society actors-human and nonhuman-struggle to identify the
(NAST), the Society for Social Studies of Science (4S), problem to be solved (San Martln and Lujan I992).
and the Society for Philosophy and Technology (all in Despite its importance and visibility, social con-
the United States). structivism has aroused controversy and critique. That
Science, technology, and society programs already ex- the constructivists seek to explain why technologies
ist in many universities of the world, albeit with no arise and certain social constituencies prevail but not
unifying orientation beyond the aim of analyzing sci- the effects of specific technologies on people, power
ence and technology as complex enterprises shaped by structures, and communities is seen by some as an easy
socioeconomic and political processes. Science and tech- and perhaps irresponsible form of relativism; they also
nology studies (STS), more generally, attempt to explain remain silent on the "irrelevant" social groups which
the implications of the constitution of science and tech- are nevertheless affected by technology (Winner I993a).
nology as dominant forms of knowledge and practice in In a more philosophical vein, according to the same
modern culture. The analysis sometimes leads to con- critic, the constructivists take for granted the deeper
sideration of ethical and political questions to "help ori- cultural background that shapes technological interpre-
ent our understanding of the place of technology in hu- tation and practice. To look at interpretive flexibility is
man affairs" (Winner I993a:364). It is widely held that appropriate "up to a point," but without a parallel analy-
science and technology studies have radically altered sis of the meanings that particular technological accom-
past approaches to technology, displacing the linear plishments have for people it "soon becomes moral and
view of technological change and opening up powerful political indifference" (Winner I993a:372). From a dif-
research programs that are resulting in a veritable theo- ferent perspective, it is said that social constructivism
retical renewal. At the heart of this renewal is the meth- underplays the role of science in technological develop-
odology of social constructivism, cultivated especially ment and minimizes the effect of other factors in that
by sociologists and historians; in order to study science process such as the economy, the media, and the public
and technology as social constructs, scholars have taken sector (Sanmartln and Ortl I 992). At the very least, anal-
to research laboratories, technology interest groups, and
historical archives with new eyes. Constructivists dem-
3. This in no way pretends to be an exhaustive account of the
onstrate that, contrary to the technological determinism constructivist approach, whose proponents do not necessarily con-
of past times, contingency and flexibility are the essence stitute a homogeneous group. Among the most-cited works by
of technological change; by showing that social pro- these authors are Knorr-Cetina and Mulkay (i983), Latour and
cesses are inherent to technological innovations, they Woolgar (I979), Bijker, Hughes, and Pinch (i987), Latour (i987,
i988), and Woolgar (i988, i991). Other important names associated
deal a fatal blow to the alleged separation of technology with constructivism are Michael Callon, H. M. Collins, Thomas
from society and of both of these from nature. The gen- Hughes, and John Law. For reviews of these works, see Winner
eral belief is that science and technology systems are (I993a) and Medina (i992).

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ESCOBAR The Anthropology of Cyberculture I 2I3

ysis of technosocial closure must be supplemented with processes of capital and knowledge for the simultaneous
questions about the suitability of the personal and social production of value and life.5 The spread of the written
practices informed by the technologies under consider- word, the preeminence of the machine, the control of
ation-questions that, again, the constructivists seem time and space, and the biological and biochemical revo-
to overlook (Medina I992). lutions of the past ioo years produced unprecedented
Some of the critiques reviewed above are considered biotechnical arrangements which today find new forms
in other anthropological, philosophical, and poststruc- of expression in cybercultural regimes.
turalist studies of science and technology. For anthropol- Although the relation between science, technology,
ogists, inquiry into the nature of modernity as the back- and culture has remained insufficiently theorized (Le-
ground for current understanding and practice of court I992), science and technology or, better, techno-
technology is of paramount importance. In this anthro- science has been central to the modern order. Heideg-
pology is closer to the philosophy than to the new soci- ger's treatment of technology as a paradigmatic practice
ology of technology. Cyberculture is in fact fostering a of modernity remains exemplary in this regard. Science
fresh reformulation of the question of modernity in and technology, for Heidegger, are ways of creating new
ways no longer so mediated by literary and epistemolog- realities, new manifestations of being. Modern science
ical considerations. Whether our era is postmodern or necessarily constructs ("enframes") nature as something
modified modern ("late," "meta-," or "hyper-," as some to be appropriated, something whose energy must be re-
have proposed) is a question that cannot be answered leased for human purposes. This is "the danger in the
prior to investigation of the present status of science and utmost sense" to the extent that enframing leads to de-
technology. To the extent that science and capital still structive activities and, particularly, to the destruction
function as organizing principles of dominant social or- of other, more fundamental ways of revealing the es-
ders, some insist, we have not yet taken leave of moder- sence of being ("poiesis") which Heidegger sees present
nity, despite the unprecedented modes of operation de- in the arts and in certain Eastern philosophies. Technol-
veloped by both of these principles in recent decades.4 ogy for Heidegger also has an important ontological role
According to Foucault (I973), the modern period in that the world becomes present for us through techni-
brought with it particular arrangements of life, labor, cal links of various kinds; it is through technical prac-
and language embodied in the multiplicity of practices tices that the social character of the world comes to light
through which life and society are produced, regulated, (Heidegger i962). More recently, some philosophers
and articulated by scientific discourses. In what ways have judged technical rationality the primary mode of
does cyberculture continue to act on these domains? Are knowing and being, thus reversing the traditional pri-
the systems that account for the production of life (body, macy of science over technology and theory over prac-
self, nature), labor (production, the economy), and lan- tice (Medina and Sanmartln I989, Mitcham I99o).6
guage (discourse, communication, the speaking subject) For these philosophers, the priority accorded science
being significantly modified? Whether Foucaultian bio- and theory over technical creativity has led modems to
politics and disciplinary grids are being superseded by believe that they can describe nature and society ac-
technology and genetic engineering is a matter for cording to laws. Rather than as the effect of practices,
heated debate. Anthropologists might become guests of nature and society appear as objects with mechanisms
honor in this debate. and are therefore treated instrumentally (Medina and
Modernity has been characterized by theoreticians Sanmartln I989). The new technologies seem to deepen
such as Foucault (I973), Habermas (I987), and Giddens these trends in ways that are best visualized by contem-
(I989) in terms of the continuous appropriation of taken- porary science fiction. New science-fiction landscapes
for-granted cultural backgrounds and practices by ex- are populated with cyborgs of all kinds (human beings
plicit mechanisms of knowledge and power. With mo- and other organisms with innumerable prostheses and
dernity many aspects of life previously regulated by technological interfaces) moving in vast cyberspaces,
traditional norms-health, knowledge, work, the body, virtual realities, and computer-mediated environments.7
space, and time-were progressively appropriated by dis-
courses of science and the accompanying forms of tech- 5. This imbrication of capital and life is captured in Foucault's
nical and administrative organization. Organic and me- notion of "bipower," which he explains in terms of two processes:
an anatomo-politics of the human body, effected by the normaliza-
chanical models of physical and social life gave way to tion and disciplining of everyday life, and a bio-politics of popula-
models centered on the production and maximization of tion, effected by planning, regulatory, and administrative mecha-
life itself, including the coupling of the body and ma- nisms (i980:I35-59). See also Guattari (i992) and Deleuze and
chines in new ways in factories, schools, hospitals, and Guattari (i987).
6. The philosophy of technology took off in the seventies and eight-
family homes. There began an intimate imbrication of
ies (see Mitcham i990). Important in this regard were the creation
of Carl Mitcham's Philosophy and Technology Studies Center in
4. That the recent transformations of biological and technological New York, a similar group at the Universidad Polit6cnica de Valen-
arrangements are not the result of a radical shift in cultural and cia (INVESCIT), and the Society for Philosophy and Technology.
epistemological structures but a deepening of the process of mod- 7. A genre of science fiction known as "cyberpunk" has been on the
emization and creation of life-worlds that started in the late i8th rise since the I984 publication of William Gibson's Neuromancer,
century is the point of departure of the recent collection Incorpora- considered the point of origin of the cyberspatial era. For an intro-
tions (Crary and Kwinter i992). The point has also been made by duction to cyberpunk, see McCaffrey (is9i). While some see in
Rabinow (Igg2a). cyberpunk a veiled critique of the Reagan years, the way in which

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2I4 1 CURRENT ANTHROPOLOGY Volume 35, Number 3, June 1994

But while science-fiction writers and technology build- tution of a new order-which we cannot yet fully con-
ers are generally uncritical of these trends, it remains to ceptualize but must try to understand-through the
be seen to what extent and in what concrete ways the transformation of the range of possibilities for commu-
transformations envisioned by them are in the process nicating, working, and being. Modernity constitutes the
of becoming real. This is another task for the anthropol- "background of understanding"-the taken-for-granted
ogy of cyberculture.8 tradition and way of being in terms of which we inter-
pret and act-that inevitably shapes the discourses and
practices generated by and around the new technologies.
The Nature of Cyberculture This background has created an image of technology as
a neutral tool for releasing nature's energy and aug-
While any technology can be studied anthropologically menting human capacities to suit human purposes (Hei-
from a variety of perspectives-the rituals it originates, degger I977). This background must be made explicit as
the social relations it helps to create, the practices devel- a step towards reorienting the dominant tradition. Some
oped around them by various users, the values it fos- see the ultimate purpose of this reorientation as contrib-
ters-"cyberculture" refers specifically to new technol- uting to the democratization of science and technology
ogies in two areas: artificial intelligence (particularly and to the development of technologies and technoliter-
computer and information technologies) and biotechnol- ate practices better suited to human use and human pur-
ogy.9 It would be possible to separate out these two sets poses than the present ones (Winograd and Flores I986,
of technologies for analytical purposes, although it is no Winner I993a, Medina I992).
coincidence that they have achieved prominence simul- Given this brief presentation, anthropological re-
taneously. While computer and information technolo- search might be guided by the following overall in-
gies are bringing about a regime of technosociality quiries:
(Stone i99i), a broad process of sociocultural construc- i. What are the discourses and practices that are gen-
tion set in motion in the wake of the new technologies, erated around/by computers and biotechnology? What
biotechnologies are giving rise to biosociality (Rabinow domains of human activity do these discourses and prac-
I992a), a new order for the production of life, nature, tices create? In what larger social networks of institu-
and the body through biologically based technological tions, values, conventions, etc., are these domains situ-
interventions. These two regimes form the basis for ated? More generally, what new forms of social
what I call cyberculture. They embody the realization construction of reality ("technoscapes") and of negotia-
that we increasingly live and make ourselves in techno- tion of such construction(s) are introduced by the new
biocultural environments structured by novel forms of technologies? How do people routinely engage techno-
science and technology. scapes, and what are the consequences of doing so in
Despite this novelty, cyberculture originates in a terms of the adoption of new ways of thinking and be-
well-known social and cultural matrix, that of moder- ing? In what ways do our social and ethical practices
nity, even though it orients itself towards the consti- change as the project of technoscience advances?
2. How can these practices and domains be studied
the movement has grown and been presented by the media is trou- ethnographically in various social, regional, and ethnic
bling; see, for instance, the lead story on cyberpunk and "the elec- settings? What established anthropological concepts and
tronic underground" in the February 8, I993, issue of Time. See methods would be appropriate to the study of cybercul-
also Mondo 2,000, perhaps the most visible printed medium of
cyberpunk, and its User's Guide to the New Edge (i992). For a
ture? Which would have to be modified? How, for in-
critical analysis of these trends, see Rosenthal (i992). stance, will notions of community, fieldwork, the body,
8. The literature on cyberspace and virtual reality produced by their nature, vision, the subject, identity, and writing be trans-
chroniclers and practitioners is characterized by the grandiosity of formed by the new technologies?
its claims. Two examples, by two prominent designers, Scott Fisher
3. What is the background of understanding from
and Myron Kruger, may suffice: "The possibilities of virtual reali-
ties, it appears, are as limitless as the possibilities of reality. They which the new technologies emerge? More specifically,
can provide an interface that disappears-a doorway to other which modern practices-in the domains of life, labor,
worlds" (Fisher, quoted in Rheingold I99I:I3 I). More interesting, and language-shape the current understanding, design,
from Kruger: "We are incredibly attuned to the idea that the sole
and modes of relating to technology? What continuities
purpose of our technology is to solve problems. It also creates con-
cepts and philosophy. We must more fully explore this aspect of
do the new technologies exhibit in relation to the mod-
our inventions because the next generation of technology will ern order? What kinds of appropriations, resistances, or
speak to us, understand us, and perceive our behavior. It will enter innovations in relation to modern technologies (for in-
every home and office. . . . We must recognize this if we are to stance, by minority cultures) are taking place which
understand and choose what we become as a result of what we
might represent different approaches to and understand-
have made" (quote in Rheingold I99I:II3, emphasis added). Some
liken the current transformation to the industrial revolution, al- ings of technology? What happens to non-Western per-
though this time "fueled not by oil but by a new commodity called spectives as the new technologies extend their reach?
artificial intelligence" (Kurzweil I990:I3). 4. What is the political economy of cyberculture? In
9. It is not apparent why computer and information technologies
what ways, for instance, are the relations between First
both fall under the rubric of artificial intelligence. To the extent
that computers can be thought of as today's dominant intellectual
and Third World restructured in the light of the new
technologies, it is valid to propose that "all informatics may be technologies? What new local articulations with forms
thought of as artificial intelligence" (L6vy i99i:8). of global capital based on high technology are appearing?

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ESCOBAR The Anthropology of Cyberculture 12I 5

How do automation, intelligent machines, and biotech- nization and generalized acculturation, cosmopolitan
nology transform the labor process, the capitalization of science and technology are now viewed in terms of their
nature, and the creation of value worldwide? If different real or potential contribution to the formation of hybrid
groups of people (classes, women, minorities, ethnic cultures and to processes of self-affirmation of their se-
groups, etc.) are differentially placed in new technologi- lective and partially autonomous adoption.'3 There is
cal contexts, how can anthropologists theorize and ex- also hope that advances in biotechnology might be used
plore this ordering of technocultural construction? Fi- by local groups in biodiversity-rich regions of the world
nally, what are the implications of this analysis for a to defend their territories and articulate novel economic
cultural politics of science and technology? and cultural strategies. As David Hess (I993) argues,
however, the effect of cosmopolitan technologies on
Third World groups remains insufficiently understood,
The Anthropological Project particularly from the vantage point of the cultural poli-
tics that they set in motion, including issues of cultural
THEORETICAL FORMULATIONS
destruction, hybridization, and homogenization and the
Interest in science and technology on the part of social/ creation of new differences through forms of connected-
cultural anthropologists has been growing steadily in re- ness fostered by the new technologies-another aspect
cent years. Steps have already been taken towards build- of what Arjun Appadurai (i99i) calls "global ethno-
ing an institutional presence for the anthropology of scapes." Work on these issues is advancing rapidly,
science and technology within the American Anthropo- particularly in connection with the redefinition of devel-
logical Association.'0 Several panels related to science opment (Hess I993, Escobar I994).
and technology issues were held at the I992 and I993 Anthropological reflection on the relation between
AAA meetings." Topics of interest to anthropologists in culture and technology is of course not new. The impact
recent years have included ethnographies of scientists, of Western technologies on cultural change and evolu-
studies of reproductive and medical technologies, topics tion has been a subject of study since the early ig9os.14
in gender and science, ethics and values, and science and Questions of technological control and political econ-
engineering education. The more fashionable studies of omy have been broached. Nevertheless, studies of mate-
computer and biological technologies, virtual reality, rial culture and technology have suffered from depen-
virtual communities, and cyberspace are attracting in- dence on what a reviewer of the field recently called
creasing attention. An effort to theorize the anthropol- "the standard view of technology" (based on a decontex-
ogy of science and technology is also under way.'2 tualized teleology that goes from simple tools to com-
Although most anthropological science and technol- plex machines). Only with modern science and technol-
ogy studies have taken place in highly industrialized ogy studies has the possibility arisen of seeing science
countries, increasing attention to issues in Third World and technology in relation to complex technosocial sys-
contexts can be expected, given that the globalization of tems. This "lays the foundation once again for fruitful
cultural and economic production relies more and more communication among social anthropologists, ethnoar-
on the new technologies of information and life. chaeologists, archaeologists, and students of human evo-
Whether it is in the domains of biotechnology-driven lution" (Pfaffenberger I 992: 5 I 3). It also fosters exchange
development, information, or warfare, the encounter between anthropologists and other disciplines involved
between North and South continues to be heavily in these studies such as philosophy, cognitive science,
mediated by technologies of many kinds. Recently, and linguistics.
the impact of technologies such as television and In the First World, attempts at articulating an anthro-
videocassettes on local notions of development and mo- pological strategy explicitly centered on new informa-
dernity and their effect on long-standing social and cul-tion, computer, and biological technologies have just be-
tural practices have been approached ethnographically gun. An important precursor in this regard was Margaret
(Abu-Lughod I990, Dahl and Rabo I992, Garcia Can- Mead's work in the context of the emergence of cyber-
clini I990). Once seen as producing worldwide homoge- netics during World War II and up to the middle of the
i960s.15 At the beginning of the I99Os, it is possible
io. The first step was taken at the i992 annual meeting of the
Society for the Social Studies of Science, where a group of Ameri- I3. The case of the Kayapo in the Amazon rain forest, who have
can anthropologists (Michael Fischer, Sharon Traweek, Rayna become adept at using video cameras, airplanes, and revenues from
Rapp, David Hess, Lisa Handwerker, Shirley Gorenstein, and David gold mining in their struggle for cultural autonomy, is already be-
Hakken) met to discuss strategies for establishing a Committee on coming legendary.
Science and Technology within the AAA. This process is detailed I4. Among the best-known studies is Godelier's (I97I) work on
in the i992 edition of the Social/Cultural Anthropology of Science the effects of the introduction of steel axes on Australian Aborigi-
and Technology Newsletter, edited by David Hess. nes and the Baruya of Papua New Guinea. For an excellent discus-
i i. Panels at the i 992 meetings included cyborg anthropology, cul-
sion of earlier studies, see Hess (I993).
tural perspectives on computing, cultural barriers to technologicalI5. Mead was an active participant in the Macy Conferences on
innovation, virtual communities, consequences of interactive in- Cybernetics (Mead ig50-56) as well as a central figure in the
formation technology for culture and education, and cyborgs and founding of the American Society for Cybernetics (Mead i968).
women (in honor of Donna HarawayJ. The life of this illustrious "cybernetics group," which included
12. For a directory and bibliography of anthropological science andbesides Mead Gregory Bateson, Heinz von Foerster, Norbert Wie-
technology studies, see Hess (i992), Hess and Layne (i992), Pfaf- ner, and Kurt Lewin, among others, is chronicled in a recent book
fenberger (I992), and Hakken (n.d.). (Heims i99i). It should be pointed out that the Macy Conferences

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2I6 CURRENT ANTHROPOLOGY Volume 35, Number 3, June I994

to identify three different proposals. The first, by the


ginning to be articulated, most notably in visual anthro-
anthropologist David Thomas, builds upon the growing pology. Given the importance of vision for virtual real-
literature on the notions of "cyberspace"'16 and "cy- ity, computer networks, graphics, and interfaces and for
borg"-broadly speaking, a mixture of human and ma- imaging technologies-from satellite surveillance, war-
chine. Arguing that advanced forms of Western technol- fare, and space exploration to medical technologies such
ogy are bringing about a "rite of passage" between as tomography and the visualization of the foetus (Hara-
industrial and "postorganic" societies, between "organi- way I988, de Landa I99I, Cartwright and Goldfarb I992,
cally human and cyberpsychically digital life-forms as Duden I99o)-it is not surprising that the branch of an-
reconfigured through computer software systems," thropology most attuned to the analysis of visuality as
Thomas (I 99 I: 3 3) calls on anthropologists to engage a cultural and epistemological regime has been the first
"virtual worlds technologies during this early stage of to react to uncritical celebration of cyberspatial technol-
speculation and development," particularly from the ogies (e.g., Benedikt i99i, Rheingold i99i). Claims by
point of view of how these technologies are socially pro- cyberspace designers that the new technologies will
duced. From print-based paradigms of visual literacy to "make the body obsolete, destroy subjectivity, create
the virtual worlds of digitized information, we are wit- new worlds and universes, change the economic and po-
nessing a transition to a new postcorporeal stage that litical future of humanity, and even lead to a posthuman
has great promise for creative social logics and sensorial order" are for these critics at best wishful thinking moti-
regimes. Cyberspace affords unprecedented possibilities vated by the seductiveness of virtual reality and like
for anthropologists in terms of realizing this promise. technologies and at worst misguided efforts at engi-
The second project, "cyborg anthropology," formally neering social reality (Gray and Driscoll I992:39). So,
launched with a two-panel session held at the annual they argue, is the seemingly exclusive focus on a cybor-
meetings of the AAA in San Francisco in December gian society mediated by human-machine interactions.18
I992, takes science and technology studies, in particular Rather than suggesting that a whole new anthropologi-
feminist ones, as a point of departure. While its domain cal subdiscipline is needed, Gray and Driscoll prefer to
is the analysis of science and technology as cultural phe- speak of "anthropology of, and in, cyberspace." From
nomena, the main goal of cyborg anthropology is the this perspective, anthropologists would study technolo-
ethnographic study of the boundaries between humans gies in the cultural contexts from which they originate
and machines that are specific to late-2oth-century soci- and in which they operate, including their continued
eties. Believing that "anthropos" as the subject and ob- links to the dominant values of rationality, instrumen-
ject of anthropology must be displaced, the emerging tality, profit, and violence. It is no coincidence, these
cyborg anthropologists argue that human and social real- writers continue, that virtual reality-one of the recent
ity is as much a product of machines as of human activ- developments at the heart of the cyberspatial move-
ity, that we should grant agency to machines, and that ment-has been and is likely to continue to be circum-
the proper task for an anthropology of science and tech- scribed by military and economic interests and that, de-
nology is to examine ethnographically how technology spite its much-touted potential for liberatory and
serves as agent of social and cultural production.'7 humanizing purposes, the military and profit-oriented
Critical positions regarding these two projects are be- applications will undoubtedly remain dominant. Their
prescription is for examining these technologies from
the perspective of how they allow various groups of peo-
took place in the context of the Cold War, the first wave of com-
ple to negotiate specific forms of power, authority, and
puter technology, and the development of general systems theory.
Today's historical and epistemological contexts are quite different. representation.
i6. The term "cyberspace"-first coined by William Gibson ( 1984) The anthropology of cyberculture similarly holds that
and introduced to intellectual, artistic, and academic circles in we can assume a priori neither the existence of a new
Benedikt's collection Cyberspace: The First Steps (i9I (-refers to
era nor the need for a new branch of anthropology. In-
the growing networks and systems of computer-mediated environ-
ments. As a spatialized, computer-mediated network of interac-
deed, the discipline is in principle well suited to what
tions, cyberspace is seen as "enabling full copresence and interac- must start as a rather traditional ethnographic project:
tion of multiple users, allowing input and output from and to the to describe, in the manner of an initial cultural diagno-
full human sensorium, permitting situations of real and virtual sis, what is happening in terms of the emerging practices
realities, remote data collection and control through telepresence,
and transformations associated with rising technoscien-
and total integration and intercommunication with a full range
of intelligent products and environments in real space" (Novak tific developments. However, given that these develop-
i99i:225). For introductions to the concept of cyberspace, see ments are increasingly unprecedented sites of articula-
Rheingold (i99i) and Stone (i99i, i992). For a presentation of tions of knowledge and power, it is also pertinent to
global computer networks, see Dertouzos (i99i) and Cerf (I991).
raise the question of the theoretical adequacy of estab--
A brief review of recent guides to the Internet is found in the
Chronicle of Higher Education, December i6, i992, p. Ag. i8. For Roseanne Stone (I99I, i992), the emphasis on "postcorpo-
I7. This description is based on the paper presented at the panel rality" arises from the traditional male discomfort with the body.
"Cyborg Anthropology i: On the Production of Humanity and Its This bias will be corrected, Stone believes, when more women
Boundaries," by Gary Lee Downey, Joseph Dumit, and Sarah Wil- participate in the design of virtual and cyberspatial technologies.
liams (i992). Papers were presented on such topics as the participa-Although this is beginning to happen, the results remain to be
tion of women in high-energy physics in Japan, medical imaging seen. From another angle, it can be argued that the emphasis on
technology, science-fiction fandom, computer-assisted psychother- transcending the body in the cyber context is another aspect of
apy, "low-tech cyborgs" (cyborgs in the Third World), reproductive disembodied "virtual theorizing" that at times has tenuous links
technology, and cultural constructions of biotechnology. with reality (Tsugawa i992).

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ESCOBAR The Anthropology of Cyberculture 2 2I7

lished concepts in light of their historical and cultural particularly in the areas of artificial intelligence and bio-
specificity. technology. Even the human genome becomes an impor-
One of the most fruitful insights is that technoscience tant area for capitalist restructuring and, thus, for con-
is motivating a blurring and implosion of categories at testation. The reinvention of nature and culture
various levels, particularly the modern categories that currently under way-effected by/within webs of mean-
have defined the natural, the organic, the technical, and ing and production that link science and capital-must
the textual. The boundaries between nature and culture, therefore be understood according to a political econ-
between organism and machine are ceaselessly redrawn omy appropriate to the era of cyberculture. Anthropolo-
according to complex historical factors in which dis- gists need to begin in earnest the study of the social,
courses of science and technology play a decisive role economic, and political practices related to the technol-
(Haraway I991 ). "Bodies," "organisms," and "communi- ogies through which life, language, and labor are being
ties" thus have to be retheorized as composed of ele- articulated and produced.
ments that originate in three different domains with per-
meable boundaries: the organic, the technical (or
ETHNOGRAPHIC DOMAINS
technoeconomic), and the textual (or, broadly speaking,
cultural). While nature, bodies, and organisms certainly As I have said, the general questions to be raised by
have an organic basis, they are increasingly produced the anthropology of cyberculture include the following:
in conjunction with machines, and this production is What new forms of social construction of reality and of
always mediated by scientific narratives ("discourses" negotiation of such constructions are being created or
of biology, technology, and the like) and by culture in modified? How are people socialized by their routine
general. Cyberculture must thus be understood as the experience of the constructed spaces created by the new
overarching field of forces and meanings in which this technologies? How do people relate to their techno-
complex production of life, labor, and language takes worlds (machines, reinvented bodies, and natures)? If
place. For some (Haraway I99I, Rabinow I992a), while people are differently placed in technospaces (according
cyberculture can be seen as the imposition of a new grid to race, gender, class, geographical location, "physical
of control on the planet, it also represents new possibili- ability"), how do their experiences of these spaces differ?
ties for potent articulations between humans, nature, Finally, would it be possible to produce ethnographic
and machines. The organic, these critics suggest, is not accounts of the multiplicity of practices linked to the
necessarily opposed to the technological. Yet it must new technologies in various social, regional, and ethnic
also be emphasized that new knowledge and power con- settings? How do these practices relate to broader social
figurations are narrowing down on life and labor, as in issues such as the control of labor, the accumulation of
the Human Genome project; indeed, the new genetics- capital, the organization of life-worlds, and the global-
linked to novel computer techniques, its promise most ization of cultural production?
eagerly visualized in the image of the biochip-might One can begin to think of these questions in terms
prove to be the greatest force for reshaping society and of possible ethnographic domains and concrete research
life ever witnessed. Nature will be known and remade strategies. Some clues concerning these domains may
through technique; it will be literally built in the same be found in current research projects. Several domains
way that culture is, with the difference that the making of ethnographic investigation can be distinguished as an
of nature will take place through the reconfiguration of initial approximation, to be refined as the research ad-
social life by micropractices originating in medicine, bi- vances:
ology, and biotechnology (Rabinow i992a). Evelyn Fox i. The production and use of new technologies. Here
Keller similarly points out that the relation between na- anthropological research would focus on scientists and
ture and culture is likely to be radicalLy reconceived to experts in sites such as genetic research labs, high-
the extent that molecular biology is creating the sense technology corporations, and virtual reality design cen-
of a "new malleability of nature." This is easily seen ters, on the one hand, and the users of these technolo-
in the discourse on genetic diseases (Keller I992b). The gies, on the other. Ethnographies in this domain would
"right to normal genes" might well become the battle generally follow in the footsteps of the handful of eth-
cry of an army of health experts and reformers deploying nographies of modern science and technology conducted
practices of biosocial transformation of a scope not wit- to date (Latour and Woolgar I979, Martin I987, Visvana-
nessed since "the birth of the clinic" two centuries ago than I985, Latour I988, Traweek I988, Kondo I990),
(Foucault I975). science and technology theorizing, particularly in rela-
The corollary of these analyses is the need to pay at- tion to anthropology (Hakken n.d., Pfaffenberger I992,
tention to the social and cultural relations of science and Hess and Layne I992, Hess I993), and feminist studies
technology as central mechanisms for the production of of science and technology (Haraway I989, I99I; Jacobus,
life and culture in the 2Ist century. Capital, to be sure, Keller, and Shuttlewort 1990; Wajcman 199I; Keller
will continue to play a crucial role in the reinvention of I992a), although they would have to be resituated
life and society. The worldwide spread of value today, within the conceptual space of the anthropology of cy-
however, takes place not so much by the direct extrac- berculture. A handful of ethnographic studies of this
tion of surplus value from labor or conventional indus- kind are already under way.'9
trialization as by the further capitalization of nature and
society through scientific research and development, ig. These include Deborah Heath's study of a molecular biotech-

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2I8 | CURRENT ANTHROPOLOGY Volume 35, Number 3, June I994

A salient aspect of research in this domain is the eth- not only for understanding what these new "villages"
nographic study of the production of subjectivities that and "communities" are but, equally important, for
accompanies the new technologies. That the computer imagining the kinds of communities that human groups
is "an evocative object," a projective medium for the can create with the help of emerging technologies.
construction of a variety of private and public worlds, Again, research in this area is just beginning. We can
has been shown by Sherry Turkle (i984). As the com- anticipate active discussion on the proper methods for
puter culture spreads, Turkle shows in a pioneering studying these communities, including questions of on-
study, more and more people come to think of them- line/off-line fieldwork, the boundaries of the group to
selves in computer terms. Computers are changing no- be studied, interpretation, and ethics.22
tions of identity and the self in ways that are little un- A variant of this line of research is what Laurel (i990:
derstood. Cyberculture is indeed creating a host of 9I-93) has termed "interface anthropology." The cre-
veritable "technologies of the self" that go beyond the ation of human-computer interfaces has been treated
view of self as machine, and the cultural productivity narrowly as a problem of engineering design which at-
of these notions can only be assessed ethnographically. tempts to match the tasks to be performed with the
Virtual worlds, for instance, such as the use of anony- tools at hand. Yet the key question of the distinct user
mous computer role-playing games (MUDs) as therapeu- populations for whom the technologies are intended is
tic media, can be a way of moving out of the self and often ignored or inferred from statistical information,
into the world of social interactions. Although these me- and the critical question of what the technology in ques-
dia are frequently thought of negatively, Turkle's (i992) tion does to users and what it allows them to do is never
recent work indicates that they can become instruments raised. Children, teachers, computer game designers and
for reconstructing identities in interactive ways and users, fiction writers, architects, community activists,
sources of knowledge about other cultures and the out- and others have different needs and approaches regard-
side world. There is also a global component to the pro- ing these basic questions. An "interface anthropology"
duction of subjectivities that needs to be explored. What that addresses this lack would focus on user/context in-
is the meaning of the globalization of Nintendo, for in- tersections, finding "informants" to guide the critical
stance, in youth culture worldwide? How are computer (not merely utilitarian) exploration of diverse users and
games "consumed" in societies that have different cul- contexts.23
tural codes? 3. Studies of the popular culture of science and tech-
To the extent that the reconstruction of space entails nology, including the effect of science and technology
the reconstruction of the body, this also needs to be the- on the popular imaginary (the set of basic elements that
orized. How is the body being reconfigured and reim- structure a given discourse and the relations among
agined through inscriptions at the level of the relation them) and popular practices. What happens when tech-
between body and machine? What would be a post- nologies such as computers and virtual reality enter the
structuralist understanding of the body in cyberspace, mainstream? The emergence of a "technobabble" (Barry
if this understanding is to avoid the trappings both of I992) is only the tip of the iceberg with regard to the
the frontier (the body that can or cannot be transcended)
and of humanism (the body one can "remake")? A fruit-
Whole Earth 'Lectronic Link (WELL), located in the San Francisco
ful theorization of posthumanity might lie in this area Bay area, with subscribers from many parts of the United States.
of inquiry. If new technologies afford opportunities for The WELL maintains ongoing discussions on the meaning of vir-
the reproduction of life through machines, must the tual communities, virtual reality, multimedia, and the like. An
computer be included in the ensemble of reproductive ethnography of the WELL is in progress (Bessinger I993).
22. Questions of ethics are significant in virtual communities, in-
technologies? What would "female body" mean from a cluding the possibility of assuming different personas, the relation-
feminist perspective on these matters?20 ship between "virtual" and "real" personas, the disclosure of one's
2. The appearance of computer-mediated communi- social markers, such as one's gender, race, and class, and the possi-
ties, such as the so-called virtual communities and, gen- bility of "lurking" (observing a community without making one's
presence known to those observed). There is a rich set of concerns
erally, what one of the most creative computer environ-
to be explored here by anthropologists (see Bessinger I993). Ques-
ment designers has called "the vibrant new villages of tions of exchange of information between anthropologists from
activity within the larger cultures of computing" (Laurel various parts of the world and between anthropologists and those
I990:93).21 Anthropological analysis can be important they work with in the field take on a novel dimension with the
advance of electronic networks. In some situations, virtual com-
munities become part of "the field" rather than merely an exten-
nology laboratory (i992), Barbara Joans's ethnography of virtual sion of it. An effort to connect anthropologists and others through-
reality designers (i992), and David West's research in progress on out the world electronically to discuss the kinds of questions,
virtual reality users (personal communication; for informationideas, on books, conferences, etc., that are most relevant for anthropol-
this project, contact David West at "dmwest@stthomas.edu", or ogy is under way under the direction of Arjun Appadurai and Carol
at the WELL). Breckenridge of the journal Public Culture.
2o. These thoughts on the body are Jennifer Terry's (personal com- 23. Walker (X990) distinguishes five phases in the history of user
munication). interfaces: (i) knobs and dials, (2) batch (a specialist computer oper-
.2 I. Virtual communities are formed by groups of people who relate ator running a stack of jobs on punched cards), (3) time sharing, (4)
to each other mainly through a computer medium such as elec- menus, (5) graphics, windows. The next phase will take the user
tronic mail and specialized networks such as Peacenet, Econet, directly "inside" the computer, through the screen to cyberspace,
and a large variety of academic, community, and business-based so to say. This will be a three-dimensional space such as the one
bulletin boards and conferencing systems, usually linked through achieved by virtual reality today. The hope of designers is that it
Internet, Bitnet, and Usenet. A unique on-line community is the will replace more passive viewing with active participation.

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ESCOBAR The Anthropology of Cyberculture 1 .29

changes that are taking place at this level. For the Argen- face-to-face interaction. This might include research on
tinian cultural critic Beatriz Sarlo (i992), the principal talk, interaction, and technology in work (Goodwin and
need in this regard is to examine the aesthetic and prac- Harness Goodwin i992) and leisure contexts and on the
tical incorporation of technology into daily life. At the shaping and reshaping of social and cultural boundaries
level of the popular sectors, the technological imaginary both between a given computer-mediated community
elicits a reorganization of popular knowledges and the and other communities and within such communities.
development of symbolic contents that, while undeni- A particular aspect of this area of research is hyper-
ably modern, differ significantly from those intended by text-a computer text designed to be recreated or trans-
scientists. This has to be taken into account in the study formed through collaborative acts involving one person
of the technoliterate practices that enable people to re- and an original database or many users performing oper-
late actively to new technologies (Penley and Ross ations upon a given text or texts-to the extent that it
i99i). Since the mid-ig8os, ethnographic studies of pop- is the virtual environment of the hypertext that allows
ular culture (Fiske I989, Willis i990) have been grap- a "matrix" of knowledgeable users to interact (Barrett
pling with some of these issues. The imbrication of cul- I989, Piscitelli I99I).25
tural forms with social questions can be studied A barely explored question in this domain is the hy-
ethnographically; it can also be gleaned from literature pothesized transition to a postscriptural society effected
and other popular productions, as the work of Sarlo by information technologies. If writing and its associ-
(i992), Seltzer (i992), and Jenkins (i992) demonstrates.24 ated logical modes of thought replaced orality and its
4. The growth and qualitative development of human associated situational ways of thinking, the information
computer-mediated communication, particularly from age would be marking the abandonment of writing as
the perspective of the relationship between language, the dominant intellectual technology. In the same way
communication, social structures, and cultural identity. that writing incorporated orality, information would in-
While computer-mediated communication shares many corporate writing-but only after an important cultural
features with other forms of mediated communication mutation. Theoretical and hermeneutical knowledge-
well studied by linguists and linguistic anthropologists, so closely linked to writing-would likewise enter into
such as telephone and answering machine messages, it a period of decline or, at least, of conversion to a second-
also differs in important respects. Human interaction ary form. New ways of thinking determined by the oper-
through computers must be studied not only from the ational needs of information and computation would be
perspective of the transcultural/transsituational princi- instituted. Time would no longer be circular (as in oral-
ples and discourse strategies (Gumperz i983) govern- ity) or linear (as with the historical societies of writing)
ing any type of human interaction but also in terms of but punctual. Punctual time and the acceleration of in-
the specificity of the communicative and linguistic prac- formation would entail that knowledge be not fixed, as
tices that arise from the nature of the media involved. in writing, but evolving, as in an expert system (Levy
Three dimensions of the process of construction of com- i99i). Were these momentous changes to take place,
puter-mediated communicative communities are partic- they would pose difficult questions for anthropology, so
ularly relevant in this regard (Celso Alvarez, personal dependent on writing and hermeneutical interpretation.
communication, i992): (a) the relationship between ma- One thing seems certain: despite widespread arguments
chines and social subjects as producers of discourse at to the contrary, electronic communication has effected
the threshold of the birth of an international "cyberliter- basic changes in language experiences and the construc-
ate" society; (b) the question of the creation and distri- tion of events. "What is at stake are new language for-
bution of and access to the "authorized" or "legitimate" mations that alter significantly the network of social
computer-mediated communication codes and lan- relations, that restructure those relations and the sub-
guages whose mastery and manipulation grants particu- jects they constitute" (Poster i990:8). The understand-
lar groups of practitioners symbolic authority and con- ing of these changes demands venturing into unexplored
trol over the circulation of cyberculture; (c) the role domains of analysis.
of computer-mediated communication in establishing 5. The political economy of cyberculture. Anthropolo-
links between, giving cohesion to, and creating continu- gists have paid close attention in recent decades to the
ities in the interactional history of group members, side analysis of communities in historical and global con-
by side with telephone conversations, regular mail, and texts (Wolf i982, Roseberry i992). Cyberculture pre-
sents new challenges for the continued articulation of
24. Seltzer's book examines "the anthropology of boyhood and ado- an anthropological political economy. What has been
lescence at the turn of the century and the social and cultural variously called "the silicon order," "microchip capital-
technologies for 'the making of men"' (p. 5) from the Foucaultian ism," and "the information economy" entails profound
perspective of the production of subjectivities and docile bodies.
Sarlo's book deals with the introduction of modern technologies
in Argentina in the i9.2S and I93Os. One of Sarlo's strongest points 25. Alvarez claims that the characterization of computer-mediated
is that, in historical moments at which new technologies are intro- communicative groups as "virtual" communities is a misnomer,
duced, as in the present, there is the possibility of a certain original since from the perspective of linguistic interaction, they are "real"
popular construction in connection with them. Penley and Ross's communities. A question about the adequacy of the model of con-
book examines the enabling practices of groups such as hackers versation for dealing with computers has been posed by Walker:
and science-fiction fans. Jenkins's advocacy of the study of "textual "When you are interacting with a computer you are not conversing
poaching" by science-fiction writers and by computer users points with another person. You are exploring another world" (I990:443).
in the same direction. Here might lie some challenges for linguistic anthropology.

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2.201 CURRENT ANTHROPOLOGY Volume 35, Number 3, June 1994

changes in capital accumulation, social relations, and biotechnology in the name of efficient and rational use.
divisions of labor at many levels. Local communities and social movements are enticed
What is the relationship between "information" and to participate in these schemes as "stewards" of natural
"capital"? Is it appropriate to postulate, as some do and social capital. Communities (or their survivors) are
(Poster i990), the existence of a "mode of information" finally acknowledged as rightful owners of "the environ-
akin to a mode of production? How can we theorize the ment" only to the extent that they agree to treat it (and
articulation between information, markets, and cultural themselves) as capital (O'Connor I993). The whole issue
orders? The shift to new information technologies of "intellectual property rights" linked to Third World
marked the appearance of more flexible, decentralized natural resources-including the patenting by multina-
labor processes highly stratified by gender, ethnic, class,
tional corporations of seeds and plant varieties and sub-
and geographic factors. This "post-Fordist regime" (Har- stances derived from stocks used by Third World "tradi-
vey i989) elicits novel articulations of global capital tional" societies-is emerging as one of the most
with local cultures; we are witnessing "the production disturbing aspects of the ecological phase of capital
of cultural difference within a structured system of (Shiva I993, Kloppenburg i99i). What are the implica-
global political economy" (Pred and Watts I 992: i 8). Intions of these developments for studies of material cul-
what specific ways are these global processes mediated ture and biological anthropology? Anthropol6gists have
and constituted locally? What happens to local notions maintained that the transformation of ecosystems by
of development and modernity as new mechanisms of capital is mediated by the cultural practices of the spe-
local-global interaction take shape? cific societies in which such appropriation takes place
The appearance of a "society of control" (Deleuze (Godelier i986). Today, genetic engineering, molecular
I993b) and of cyberocracy, or "rule by way of informa- biology, and the new sciences of natural products qualify
tion" (Ronfeldt i99i), calls for institutional ethnogra- the concept of "mediation" in such a way as to make
phies conducted from the perspective of the political established anthropological insights no longer suffi-
economy of information. What are the major institu- cient.26
tional sites within which and from which key informa- Finally, the restructuring of the macroeconomic and
tional categories and flows are created and circulated? political relations between rich and poor countries in
What perspectives of the world do these categories rep- the wake of cyberculture must be considered. As some
resent, and how do they enact mechanisms of ruling argue, high technology is resulting in a "new depen-
that depend on certain groups' relation to the mode of dency" of technology-poor countries on the leaders in
production of information? These ethnographies would the innovation of computer, information, and biological
move from computer-mediated production of informa- technologies (Castells I986, Castells and Laserna I989,
tion to its reception and use, investigating at each level Smith I993). Third World countries, according to these
the cultural dynamics and politics that "information" writers, must negotiate this dependency through aggres-
sets in motion. sive technological modernization coupled with social re-
As is information, science and technology have be- form. From an anthropological perspective, this sugges-
come crucial to capitalism in that the creation of value tion is problematic; it amounts to the continuation of
today depends largely on scientific and technological de- the post-World War II policies of "development" which
velopments. The concrete forms of the scientific appro- have had for the most part deleterious effects on the
priation of life and labor by capital exhibit novel features economies and cultures of the Third World (Escobar
such as the ever-tighter imbrication of academy and in- I994). Like development, technologies are not culturally
dustry in the biotechnological field (Rabinow i992b). neutral.
These new forces are bringing about a "biorevolution" Are there different possibilities for Third World soci-
in the Third World: "New technical forms . . . will sig- eties-other ways of participating in the technocultural
nificantly change the context within which technologi- conversations and processes that are reshaping the
cal change in the Third World is conceptualized and world? How can social movements in Asia, Africa, and
planned. We suggest that the cluster of emergent tech- Latin America articulate policies that allow them to par-
niques generically called 'biotechnology' will be to ticipate in cybercultures without fully submitting to the
the Green Revolution what the Green Revolution was rules of the game? Will most social groups in the Third
to traditional plant varieties and practices" (Buttel, World be in a position even to know about the possibili-
Kenney, and Kloppenburg i985:32). Plant genetics, ties afforded by the new technologies? An especially im-
industrial tissue culture, and the use of genetically portant question is whether Third World govemments
manipulated microorganisms represent unprecedented will be interested in constructing the technological
interventions in the context of Third World develop-
26. It is no coincidence that the World Bank, through its Global
ment. Corporations are already in the lead with regard to
Environment Facility (GEF), is leading efforts for the conserva-
research and development. As the analysis of corporate tion of biological diversity. In Latin America, Colombia, Brazil,
behavior by these researchers shows, the prospects for and Mexico already have GEF projects for their tropical rain forests.
the Third World are ominous, because corporations sim- Other GEF projects are in the making in the most biodiverse envi-
ply do not care about Third World interests. ronments of the world (all of them in the Third World). The strug-
gle between corporations, social movements, and states over the
In the case of regions with high biological diversity, resources of these areas is intense; it is the basis for a multibillion-
the biophysical milieu (nature) is increasingly repre- dollar industry. So is the struggle over the patenting of genes and
sented as a reservoir of value in itself to be exploited by life-forms.

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ESCOBAR The Anthropology of Cyberculture I 22I

"imaginaries" that will be required for access to the new and styles of competence (Medina i992). Whether or not
technologies from the perspective of more autonomous this position is viable or even useful, new languages are
design (Sutz I993): "there will not be a genuine social needed that allow different groups of people (experts,
transformation without transforming the relation be- social movements, citizens' groups) to reorient the dom-
tween society and the technologies it incorporates" (p. inant understanding of technology. Some of these lan-
I38). To start paying attention to Third World techno- guages are being crafted within science itself (ecology,
logical innovation is a first step towards gaining "tech- feminist science, non-Western scientific traditions).
nological self-esteem." A more general question is One such new language which is rapidly achieving pres-
whether the new technologies can be conceptualized in tige is the language of complexity.
ways that do not reduce them to their role in economic According to those devoted to this enterprise, develop-
development, and another is what cybercultures mean ments in thermodynamics and mathematics during the
from different Third World perspectives. past 2o years (the thermodynamics of irreversible phe-
Of special importance in discussing these issues in nomena and the theory of dynamical systems) forced
the Third World is the role of women in the electronics scientists to recognize that the separation between the
industry worldwide. The development of cyberculture physicochemical and the biological worlds, between the
rests, in many ways, on the labor of young women in "simple" and the "complex," and between "order" and
North American, Japanese, and European electronic en- "disorder" is neither as sharp nor as great as was once
claves in Southeast Asia, Central America, and other thought. The discovery that "inert" matter has proper-
parts of the Third World (Ong I987, Mies i986). There ties that are remarkably close to those of life-forms led
is every reason to believe that electronics will continue to the postulate that life is a property not of organic
to be favored in industrial schemes in the Third World matter per se but of the organization of matter and hence
under the aegis of multinational corporations, and there to the concept of nonorganic life (de Landa i992). In a
is also every reason to believe that young women will similar vein, scientists began to pay attention to the fact
continue to be seen as the "ideal" labor force by these that simple systems such as a simple chemical reaction
industries. The effects of this process on the dynamics and a mechanical pendulum can generate extremely
of gender and culture are enormous, as the few studies complex behaviors, while extremely complex systems
of maquiladoras and sweatshops conducted to date have can give rise to simple and easily quantifiable phenom-
shown. Feminist anthropology and political economy ena.27 The realization that events previously considered
have a great deal to contribute to this fundamental as- outside the purview of science because they could not
pect of the construction of cyberculture. be described by systems of linear equations were in fact
Anthropologists can contribute to in-depth studies of central to the universe led this group of scientists to
the class, gender, and race aspects of the making of cy- launch the theorization of complexity as the crucial sci-
berculture and challenges to it, including analyses of entific research program for the last decades of the 2oth
technoscientific elites, on the one hand, and of the po- century and many decades to come.28
tential of individuals, groups, and social movements to Much as the designers of the new technologies believe
articulate parallel or alternative technologies, ways of that they are changing the world, so the scientists work-
knowing, and social relations of science and technology ing on the development of the science of complexity
(Darnovsky, Epstein, and Wilson i99i). Anthropological have no doubt that they are on the threshold of a great
studies of cybercultures can help us to imagine contexts scientific revolution. Instead of emphasizing stability in
in which possibilities for relating to technoculture that nature and societies, they emphasize instabilities and
do not exacerbate the power imbalances in society might fluctuations; in lieu of reversible linear processes, non-
emerge. linearity and irreversibility are placed at the heart of
scientific inquiry. Similarly, "conservative systems"
(physical systems considered in isolation from their sur-
Rethinking Technology? Anthropology and roundings) have given way to "self-organizing" systems,
Complexity static equilibrium to dynamic equilibrium and nonequi-
librium, order to chaos, fixed elements and quantities to
Technological innovations and dominant world views patterns and possibilities, and prediction to explanation.
generally transform each other so as to legitimate and
27. The examples most commonly given are the so-called chemical
naturalize the technologies of the time. Nature and soci-
clock for the first type of system and solitons and tsunamis for the
ety come to be explained in ways that reinforce the tech- second.
nological imperatives of the day, making them appear 28. Research on complexity has been spearheaded by the Santa Fe
the most rational and efficient form of social practice. Institute, established mostly by physicists and economists in the

In the modern age, this mutual reinforcement has re- mid-ig8os. However, some of the basic ideas go back several de-
cades to work done in systems science and systems philosophy in
sulted in the universalization of the European techno-
the I950S and I96os, ecology, biology, mathematics, and the early
scientific imaginary. For some, the visualization of a theories of self-organization (such as Prigogine and Stengers i983).
post-technoscientific society would depend on the abil- Most of these precursors are overlooked in the otherwise informa-
ity to set limits to this technological imperative; it tive account of the history and work of the Santa Fe Institute by
Waldrop (i992). An introduction to complexity for readers with
should be a matter of studying closely the reach of tech- some years of college science is found in Nicolis and Prigogine
noscience, deciding which domains should be defended (i989). Useful introductions to chaos and self-organization are de
from it, and demarcating appropriate technical domains Landa (i992), Hayles (i99i), and Kauffman (i99i).

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222 CURRENT ANTHROPOLOGY Volume 35, Number 3, June 1994

The science of complexity has also replaced i gth- stricted to complexity. Maturana, Varela, and coworkers
(Maturana and Varela I987, Varela, Thompson, and
century physics with modern biology as a model; it stud-
ies physical phenomena as complex biological processes Rosch 1991) have made self-organization (the auto-
and employs kinds of analysis that are based on the con- poiesis of the living) the cornerstone of their theoretical
crete and the heterogeneous rather than on the abstract, biology and epistemology. Foucault's (I972) conceptual-
the homogeneous, and the general. Whereas Cartesian ization of discursive formations can likewise be seen as
epistemology and Newtonian science sought to model a theory of the self-organizing character of knowledge
the order of things according to laws, the science of com- systems. Perhaps the most thorough view of the perva-
plexity-although still searching for a general law of pat- sive character of self-organizing processes is the work of
tern formation for all nonequilibrium systems in the Deleuze and Guattari (I987; Deleuze I 993a). Whether it
universe-espouses a pluralistic view of the physical is in the domains of inert matter (geology), the sciences,
world, webs rather than structures, and connections and political economy, or the self, what these researchers
transgressions instead of neat boundaries isolating pris- find at work is "machinic" processes, stratifications and
tine systems. territorializations that develop into the structures we
The popularity achieved by fractals and chaos theory know.3'
(a relatively small subset of complexity) in the mid- Technology has been essential to the appearance and
I980s helped immensely to put these developments on consolidation of modern structures. Modern structures
the map for the larger public. Chaos became the signifier belong with the line, boundary-making, disciplinarity,
for many things, few of which perhaps had to do with unity, and hierarchical control. Fractals, chaos, com-
the actual scientific work going on. This popularity plexity, nomadology would perhaps dictate a different
raises an important question recently taken up by a dynamics and arrangement of life: fluidity, multiplicity,
group of literary theorists: the extent to which science plurality, connectedness, segmentarity, heterogeneity,
and culture intertwine in the production of popular resilience; not "science" but knowledges of the concrete
imaginaries. Chaos theory, according to these theo- and the local, not laws but knowledge of the prob-
rists (Hayles iggia, b), echoes and participates in lemscul-
and the self-organizing dynamics of nonorganic,
tural currents such as poststructuralist theory and post- organic, and social phenomena. There is some awareness
modernism. The birth of chaos and complexity is not among scientists of complexity that they are reversing
independent of the historical ferment which gave rise to a centuries-old dualistic attitude of the West, the binary
"the postmodern condition": a world that was becoming logic, the reductionist and utilitarian drive. Some have
at once more chaotic and more totalized, with small attempted a link with Eastern thought (Varela, Thomp-
events having great effects on the economy and the so- son, and Rosch i99i). These scientists (in contrast to
cial order and with the worldwide spread of information. the poststructuralist philosophers) still, however, place
"Chaos" must then be seen as a force that is negotiated too much emphasis on order and general laws and have
at diverse sites within the culture, including science, perhaps too quickly joined in the intellectual game of
poststructuralism, and postmodernism; it is part of the applying the ideas of complexity to social phenomena
postmodern condition, whether reflected in literature, such as economies, social orders, evolution, and the rise
the human sciences, or the science of complexity.29 and fall of civilizations. Their tendency to produce over-
Be that as it may, the science of complexity has al- encompassing theories that would link the physical, bio-
ready developed an impressive vocabulary and theoreti- logical, social, and cultural worlds without making ex-
cal corpus (Nicolis and Prigogine i989:5-78). At the plicit the epistemological processes and assumptions
heart of complexity is the idea of self-organizing phe- involved in this endeavor is troubling (see Winner
nomena generated by complex systems under certain g993b).32
conditions.30 The idea of self-organization is not re- Complexity, in other words, needs to be anthropolo-
gized, but at the same time it may offer insights to an-
29. Another attempt at relating complexity (particularly chaos) to
the human sciences is Argyros's (199I) critique of deconstruction. systems thus have a historical dimension (an "ontogeny," in Ma-
30. The concept of self-organization is intuitively simple and theo- turana and Varela's terminology).
retically complex. An initial perturbation might lead certain sys- 3 I. Deleuze and Guattari oppose the tree-the master trope of the
tems into a type of nonequilibrium and chaotic behavior which is modem world-to the rhizome. In contrast to the tree, the rhizome
not, however, total disorder. In fact, recurrent patterns and self- assumes diverse forms, branches in all directions, and forms bulbs
organizing behavior may appear around certain states (attractors),and tubers. It has different principles of connection and heterogene-
turning part of the system's energy into an ordered behavior of a ity; it is multiple, giving rise to its own structure but also breaking
new type (a dissipative structure). This structure is characterized down that structure according to the "lines of flight" it contains.
by the breaking down of previous symmetry and the appearance of "We are tired of trees," they write. "We should stop believing in
multiple choices. In other words, self-organizing systems can de- trees, roots, and radicles. They've made us suffer too much. All of
velop different patterns out of the same initial conditions. Beyond arborescent culture is founded on them, from biology to linguis-
a certain point, these systems can undergo bifurcations towards tics" (I987:I5).
multiple states or solutions; a given solution is dictated by chance 32. See the Santa Fe Institute Studies in the Sciences of Complexity
and cannot be predicted beforehand. Any subsequent evolution of and, for an application of complexity theory to economics, Ander-
the system, however, will depend on the choice made at a bifurca- son, Arrow, and Pines (i988). Work in complexity continues at a
tion point. Bifurcation points mark the system's passage towards rapid pace, including areas such as artificial life, adaptive computa-
complexity: they represent innovation and diversification, since tional models, autocatalysis, neural networks, cellular automata,
they entail new solutions or pathways for change. Self-organizing emergence, and coevolution.

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ESCOBAR The Anthropology of Cyberculture | 223

thropology. Anthropological questions have hardly been again reaching, as in the anthropology of this century,
tackled within the science of complexity, with the ex- premature closure around the figures of the other and
ception of a reformulation in progress of the theory of the same. These questions, and cyberculture generally,
evolution to account for the role of learning and self- concern what anthropology is about: the story of life as
organization (in addition to natural selection) and the it has been lived and is being lived at this very moment.
articulation of a more complex concept of adaptation. What is happening to life in the late 2oth century? What
In fact, the Santa Fe Institute sees a good part of its is coming in the next?
work as the understanding of complex adaptive systems.
Although there is some interest in cultural complexity,
the question has not been broached to any significant
Comments
degree. Anthropologists, it can be argued, have generally
been attuned to the complexity of life and have resisted
reducing it to magical formulas and laws. Nevertheless, DAVID HESS

from the igth century through Malinowski, Boas, Bene- Department of Science and Technology Studies,
dict, and Levi-Strauss to Geertz, the tendency to reduce Rensselaer Polytechnic Institute, Troy, N. Y.
the manifold complexity of cultural reality to neat de- 12180-3 590, U.S.A. 23 XI 93
scriptions of institutions, patterns, structures, or exem-
plars has persisted. Only in recent years has this ten- Escobar's essay is a welcome addition to the rapidly
dency been modified with the development of forms of growing field of anthropological/cultural/feminist/anti-
analysis that emphasize partiality, finally abandoning racist/anticolonialist/etc. studies of science and tech-
any pretense at general laws or objective accounts. nology. In just a few short years, studies of science and
Can the complexity enterprise-seemingly so differ- technology within American anthropology have gone
ent from conventional science, yet so clearly entrenched from a somewhat backwater status to something of a
in scientific culture-help to reorient the prevailing un- fad. At any moment, the predictable backlash/critique
derstanding of technology? The perspective that com- will probably appear, perhaps in this journal. So far, the
plexity scientists are attempting to bring to the scien- field seems to be in the phase of programmatic state-
tific community and the public is indeed powerful, and ments and introductory edited volumes, both of which
its influence is likely to grow. Its implications for the are probably helpful at this point because they serve to
reorientation of technoscience have yet to be explored, connect and position what is still not even, to use the
and this is true of poststructuralist theory at this level STS phrase, a "cocitation cluster."
as well. Is it possible to destabilize (destratify, deterrito- Escobar is in an especially good position to contribute
rialize) modern technosocial, politicoeconomic, and bio- to the process of mapping because of his expertise in
social systems as Deleuze and Guattari (I987) propose? global political economy and development politics. I
The widespread articulation and adoption of technologi- find the sections of his essay on those topics the most
cal understandings and policies that might contribute to exciting, and I look forward to reading his forthcoming
people's autonomous lives and self-organizing experi- book. He has also done a credible job of pointing anthro-
ences are at best many years in the future. If we are to pologists to some of the useful (although, as he and oth-
believe those working on new ways of understanding ers have noted, simultaneously problematic) theoretical
the universe and social life-whether in science or in developments in the more general field of science and
the humanities-a social "nomadology" of technology technology studies beyond anthropology. Those inter-
may be possible. Perhaps the language of complexity sig- ested in exploring this area in more detail might want
nals that it is possible for technoscience(s) to contribute to consult, in addition to reviews already listed, those
to the design of forms of living that avoid the most dead- by Hakken (I993), Heath et aL (I993), Hess (n.d.), and
ening mechanisms for structuring life and the world in- Traweek (I993).
troduced by the project of modernity. It is not a question I wish to build on Escobar's paper by focusing on the
of bringing about a technosocial utopia-decentralized, question of labels, institutionalization, and boundaries/
self-managed, empowering-but one of thinking imagi- exclusions. As I understand it, the various versions of
natively whether technoscience cannot be partially re- "cyborg anthropology" or the "anthropology of cyber-
space" emerged in a historical context in which panels
oriented to serve different cultural and political projects.
on science and technology were being rejected by AAA
program committees. The renaming and repositioning of
Anthropology without Primitives? the field via the cyberpanels, together with legitimation
from increasing numbers of senior people, helped change
Anthropology, it continues to be said (e.g., Trouillot that situation. My understanding from discussions with
I99I), is still enframed within the order of the modern the panel organizers is that the term "cyborg" was
and the savage, the civilized self and the uncivilized meant not only as an ironic oxymoron (an anthropology
other. If it is to "reenter the real world" and "work in of the post- or technohuman) but also as a pointer to-
the present" (Fox I99I), it will have to deal with the ward affiliation with feminist, ethnic, and cultural stud-
steady advance of cyberculture. Cyberculture, moreover, ies perspectives on contemporary technoscience. In
offers a chance for anthropology to renew itself without other words, the term was meant to broaden disciplinary

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224 CURRENT ANTHROPOLOGY Volume 35, Number 3, fune I994

horizons rather than to exclude voices and limit fields logical analysis now being undertaken in the field of
of discourse. I think most participants in this rather spir-social studies of new technologies. Escobar appropriately
ited dialogue on the nature of cyborology would agree points to the paramount importance of inquiry into the
that a narrow focus on cutting-edge science and technol- nature of modernity as the background for the current
ogy (especially when it is defined in disciplinary terms understanding and practice of technology. He identifies
such as computers and biotechnologies) runs the risk of a set of important questions in the political economy
leaving out of the discussion other related areas of cru- of cyberculture, for example, the articulation of global
cial importance: to name a few, the environment and capital with local cultures, local notions of development
the environmental justice movement, religion-science- and modernity, new mechanisms of local and global in-
medicine hybrids, appropriations and counterappropria- teraction, and the restructuring of macroeconomic and
tions in the flows of cosmopolitan culture and local political relations between rich and poor countries in
knowledge (including areas covered in the classical an- the wake of cyberculture. In particular, he calls atten-
thropological studies of ethno-knowledges and material tion to the various possible ways in which Third World
culture), reconstructions and new uses of conventional societies may participate in the technocultural process
technologies (especially in the development context, that is reshaping the world and asks whether social
the so-called low-tech cyborgs), new managerial tech- movements in Asia, Africa, and Latin America can de-
nologies in the workplace, and new reproductive tech- velop strategies that will allow them to participate in
nologies (perhaps included under biotechnologies). Fur- cyberculture without submitting to the rules of the
thermore, discourse on the new can easily eclipse game imposed by the developing countries. In high-
much-needed studies on the very old social technologies lighting these questions, so rarely attended to in the field
of exclusion that continue to operate throughout the pa- of social studies of science and technology, especially in
triarchal, Eurocentric world of cyberspace and techno- Latin America, Escobar suggests that research be under-
science. As all of us know only too well, for many people taken to answer them. From a broader perspective, Esco-
in the world most of Cyberia is a distant Siberia located bar remarks that technoscience is increasingly a point
well above the global glass ceiling. of articulation of power and knowledge and therefore
Largely out of a concern for questions of exclusion, I new concepts are needed to make clear its historical and
have tended to use more inclusive terms such as "the cultural specificity. His ideas on what might constitute
anthropology/cultural studies of science and technol- an anthropology of cyberculture are suggestive and in-
ogy," sometimes even "of knowledge and artifacts." I sightful.
have also helped connect researchers by joining with
others in subdisciplinary institution building, which in
the arcane virtual kinship terminology of the new AAA WILL SIBLEY

now seems to be at a "General Anthropology Division II90 Cedar Ave., Shady Side, Md. 20764, U.S.A.
committee" level rather than a bonafide subdisciplinary 7 XII 93

"section" level. For many of the people who have been


involved in the effort, the development of a disciplinary My comments in response to Escobar's elegantly ency-
site is a troubled but welcome forum for the exchange clopedic article must be viewed as only a modest and
of ideas. Yet, although people may speak in terms of homely complement. The article greatly expands my
an "anthropology of X" or an "X anthropology" or work understanding of recent research and findings by anthro-
on subdisciplinary committees, they are not necessarily pologists. Since I find myself in agreement with the ma-
advocating a specific subdisciplinary program. Many of jor thrusts of the article, my remarks will reflect the
us are more interested in cross-disciplinary coalition small part that my own career development may repre-
building and theorizing, including working as/alongside sent in the direction of goals Escobar proposes.
technoscience activists. I am especially interested in the Escobar notes that until recently few cultural and so-
activist/engaged component in some of the recent proj- cial anthropologists have interested themselves much in
ects, and I hope this direction will continue to receive how technology shapes and is shaped by the societal
prominence in any discussion of the field (e.g., Downey, and cultural context in which it develops and changes.
Dumit, and Traweek n.d.). Escobar, as an engaged, Latin I agree, surmising that the stronger interest in technol-
American intellectual with an interest in development oqgy on the part of archaeologists is in part, at least, a
and political economy issues, promises to play an impor- reflex of the fact that the archaeological assemblage re-
tant role in the ongoing dialogue. veals much about technology but often much less about
the societies and cultures carried by the persons making
the material remains.
ISABEL LICHA Looking backward, I regret now that I did not pursue
Centro de Estudios para el Desarrollo, Universidad more aggressively in print some of my own interests in
Central de Venezuela, Apartado Postal 6622, technology, beginning three decades ago with my study
Caracas, Venezuela. I3 XII 93 in Page, Arizona, of dam builders at the Glen Canyon
site. In a paper presented during the annual meeting of
The major achievement of this article is the overview the American Anthropological Association (Sibley I96I)
that the author has constructed of the kinds of anthropo- I described the ways in which the technologies involved

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E S C O B A R Th e An thropology of Cyberculture | 22 5

in building a major dam influenced the social relation- While there is danger in overselling one's wisdom, I be-
ships developed by the dam builders. The purposive lieve that anthropologists should risk participating more
manner in which dam workers built and maintained fully in public and policy debates about technology and
critical social relationships with key individuals spread its potent role in organizing and shaping human life.
over the broad geographical landscape for dam work was Not all anthropologists need to involve themselves in
quite contrastive with the construction of social nets public engagements and missionizing, but we should
by, for example, urban workers with the same skills. hold those who choose such a route in esteem equal
In the late I970S I worked for more than a year in the to that which we have traditionally accorded to "pure
Facilities Requirements Division of the U.S. Environ- researchers."
mental Protection Agency (EPA) in Washington, D.C.,
as a "sewer anthropologist." The Division managed a
$5 billion fund for assisting municipalities in rebuilding MARILYN STRATHERN

their sewer systems under the provisions of the Clean Department of Anthropology, University
Water Act. In my work for the EPA (described in part in of Cambridge, Cambridge, U.K. 25 XI 93
Sibley I979) I was made aware of the reciprocal linkages
between the development of sewer systems and con- I welcome this plea for an anthropologisation of com-
duits and the residential demography of human popula- plexity. It carries with it the acknowledgement that
tions. I was also introduced to the political side of sew- complexity need be neither denigrated nor praised. Both
ers-the political problems and processes entailed in happen. Anthropologists are castigated for being compli-
putting such technological products in place and into cated (when they should be simple), obscure (when they
use. Somewhat later, I presented a paper (Sibley i982) should be clear), and thus in a world of their own (when
on the retention in a Midwestern county of a "low-tech" they should be in "the real world"). At the same time,
system (septic tanks) to achieve social goals (exclusive- anthropologists would often wish to be subtle (rather
ness, segregation, exclusion of industry and high-density than crass), to have plural perspectives (rather than uni-
housing). More "modern" conventional gravity sewers tary ones), and to follow through interrelations between
were being promoted both by developers and by public phenomena (rather than rely on stereotype). There is
health officers concerned with threats to health re- rhetoric attached to the concept of complexity that per-
sulting from a high rate of failure of septic systems al- haps a "science" of it would clarify.
ready in place. However, and this is Escobar's intriguing tale, a sci-
One other incident may exemplify the recency of cul- ence of complexity already exists, and it is that he would
tural anthropologists' interest in technology-an inter- see anthropologised. Certainly there is an aspect of such
est which I believe is related to and a reflex of the legiti- already formulated concerns that anthropologists would
mating of research within our domestic frontiers. The do well to play back. My own plea would be to reinforce
manifold barriers to research abroad have brought an- the message that we not confuse complexity with scale
thropologists now doing research at home closely in or, if we wish to preserve the hybrid, that we observe
contact with their fellow humans in a society constantly the different workings of each.
confronted by potent and rapidly changing technolo- There is nothing necessarily trivialising or aggrandis-
gies-for example, the computer-based technologies ing about being complicated/subtle. Yet we are accus-
which Escobar discusses at length. The legitimacy of tomed to imagining the complex as itself one end of a
domestic research as a route to the Ph.D. is really quite scale. To think that one can move "from" the simple to
recent. In I970 I guided and encouraged a Ph.D. candi- the complex (as in developmental theories) or that one
date in his study of Alaskan carpenters' social adapta- can reduce the complex "to" the simple (as in appeals for
tions to carpentry work in a physical environment communicational clarity) belong to the same modernist
which caused their work to be intermittent. Had I not rhetoric as imagining a historical move from status to
been a senior faculty member in the department in- contract in the organisation of relationships (anthropolo-
volved, I think it would have been difficult if not impos- gists talk of simple and complex societies) or reducing
sible for the student to pursue this dissertation research. society to the behaviour of individuals (where it is soci-
Today, only two decades later, many students in the ety itself that is complex and individuals seem less so).
most prestigious graduate schools pursue domestic This is not of course to say that scale has no signifi-
work. cance. As John Law has observed (personal communica-
Finally, I offer a comment on a complex set of issues tion), the interesting question is the point at which scale
touched upon gently by Escobar: should anthropological is made significant and thus^ works to sort phenomena/
research about technology simply theorize and describe, knowledge by their different implications. It is one of
or should it be prescriptive? Anthropologists complain the important clarifying devices which Latour (I993) as-
from time to time that their findings are not listened to cribes to a world that thinks itself modern.
by decision makers. Is this not in part because they have But were we to locate complexity not in its effects
failed to resolve for themselves the question of whether (how the world appears) but in the instrument that pro-
they remain "pure" and "scientific" or enter the policy duces that effect (human perception), then the anthro-
arena, offering both their findings and the implications pologist would comment that there is no social life that
of those findings for public policy and social change? is not complex, as indeed might others (see Munro n.d.).

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226 CURRENT ANTHROPOLOGY Volume 35, Number 3, fune I994

We would be dealing with a general organisational fac- ties, from the cyborgs persons everywhere already make
ulty for the production and disposal of detail. Indeed, to out of their dealings with one another; social relations
introduce my own clarification, I would prefer to deploy are hybrid phenomena. Indeed, of the many reasons for
the concept of "complexity" for that property of percep- anthropology to engage with what Euro-Americans per-
tion which conserves the detail of phenomena regardless ceive as science and technology, one is to query the eth-
of scale. We see it in being able to see things close to nocentric rhetoric that celebrates the joining of life
hand and far away at the same time. We inscribe it in (body) and technology (machine) as though humanity
the effort it takes to write an ethnography, an effort that were thereby to be transcended.
cannot be measured by whether the society under study This paper takes up an important critique, but to the
is allegedly small-scale or large-scale. democratising move of asking what effect cyberculture
From that point of view, the vocabulary that imagines will have on "the Third World" I would add a further
the instability and pluralisms to which decriptive effort one: that we do not turn this into another from-simple-
gives rise as "transgressions" belongs to an older purifi- to-complex game. Social life, as Haraway (I988) might
catory impulse, as of course does the very dichotomising have said, only ever moves from the complex to the
of two kinds of science ("sorting" science into new and complex (from the concrete and heterogeneous to the
old). I would rather pursue Escobar's other formula for concrete and heterogeneous). Cyberculture might make
analysis. Insofar as complexity is evident in the concrete this newly evident; but by the same token, and for the
and heterogeneous, then it is ubiquitous, as ordinary as sake of argument, it would follow that there was never
it is extraordinary. We simply make it visible in those any pre-cyberculture.
descriptions/interventions that point to "the concrete"
and to "heterogeneity." Technology is one of the devices
(making the world present for us) that Euro-Americans JUDITH SUTZ

currently use. Technology makes explicit the nature of Comision Sectorial de Investigacion Cientifical
the lived world precisely in terms of the concrete (tech- Coordinadora Academica, Universidad de la
nology works) and the heterogeneous (it brings together Repu'blica, Eduardo Acevedo I494/1OI,
different orders of knowledge, mixes of materials and II200 Montevideo, Uruguay. I5 XII 93
personnel, and so forth [see Mol and Law n.d.]). Thus
the new reproductive technologies make explicit a con- Perhaps the most valuable contribution of Escobar's
ceptualisation of kinship as founded in both nature and "Welcome to Cyberia" is its understanding of technol-
culture (see Franklin I993). Escobar's paper raises the ogy in general and new technology in particular as a
question of the cultural specificity of such devices. cultural construction. This provides good grounds for
Now that we see hybrids everywhere (Latour I993:43), a general anthropological approach to the evolution of
it was probably inevitable to see hybridisation as a technology and to the way in which society, through
higher-order fusing of technology and culture as such. community power, popular concerns, and prevailing val-
My only concern about Escobar's otherwise fascinating ues, shapes the production of technology. This point of
conceptualisation of cyberculture, a concern he himself departure is particularly important with regard to under-
raises with regard to scientists of complexity, is that it developed countries. When it comes to new technologies
is scaled-up. That is, the neologism is presented as an the underdeveloped world imports almost everything-
encompassing summary of concrete and heterogeneous from devices to needs, from technical systems to sys-
events-a gathering together of everything that appears tems of thought. Nevertheless, cultural invention plays
new. Hence his hortation: "Anthropologists must ven- a determinant role in the concrete way in which tech-
ture into this world." Of course, except that, as he also nology is perceived and used.
implies, they are already there. They do not have to buy Many of the questions Escobar raises can be seen as
into the anticipatory effect of imagining that a culture crucial ones for a research program attempting to under-
is about to be "created" by science and technology. That stand the relationship between society and particular so-
is a real-world fantasy (like the real world, culture is cial groups and the intellectual and practical devices
always elsewhere). Rather they might recognise in that permanently alter their routines, their acquired
"technology" (an apparatus that at once makes the wisdom, their hopes, and their sense of belonging to a
workings of things explicit and is identifiable by how it community. It is not easy to foresee whether the an-
works) the same figure they are familiar with in (say) swers to them will be universal or highly specific or
the "participant observer": simultaneously the register whether they will at least clearly distinguish between
of the social life that he/she makes visible and an inter- development and underdevelopment. For some technol-
ventionist in it, for every participant observer must ogies, some features of the recipient society, and some
make social relations work. There is nothing "post- questions, the answers for a highly industrialized coun-
human" about this complex figuration. try and an underdeveloped one will probably be remark-
Escobar argues that the issue is "the realization that ably similar. For others they will probably be very dif-
we increasingly live and make ourselves in techno- ferent.
biocultural environments structured by novel forms of For example, the discourses generated around/by
science and technology." Absolutely. But the realisation computers are probably almost identical around the
can only come from existing organisational complexi- world while practices differ. Elites and bureaucracies

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ESCOBAR The Anthropology of Cyberculture | 227

private and public-everywhere deeply believe that fashion. This is done at several levels: geographical (First
computers are the very embodiment of rationality and World and Third World; regional variations and intensi-
truth. Their discourse of infallibility-ultimately win- ties), technological (information, computer, and biologi-
ning the battle against chaos-is universal. But the prac- cal technologies), and disciplinary (social and human
tice of these same elites could not be more different. sciences approaches, with anthropology somewhere in
In developed situations, computers involved an advance between). This approach has advantages (identifying
from a fairly high level of manual complexity to an auto- connections, effects, and mechanisms that might other-
mated one. Entry into the information era was quite wise remain invisible) and drawbacks (overgeneraliza-
smooth, prefigured by social, economic, and technical tion, lack of depth). Strathern is right, however, when
evolution. In situations of underdevelopment, none of she points out that my account of cyberculture is
these types of evolution heralded the new informatics, "scaled up," too encompassing, thus undermining the
and therefore practice carries a heavy burden reflected very principle of complexity it seems to invoke. The
in the inefficiency and irrationality that persist along- paper does not, however, try to make a statement about
side an impressive amount of computer technology. a "total truth"; it is an attempt to come to terms with
When Escobar asks about the implications of the politi- new technologies from the perspective of the historical
cal economy of cyberculture and the transformation of and geographical effects of present-day capitalism and
values associated with the emergence of information modernity. It is impossible to neglect the universalizing
technologies for a cultural politics of science and tech- force of modern knowledge and of the accumulation and
nology, he is in fact asking us to explore with anthropo- circulation of capital. This force is reflected in techno-
logical tools two types of situation. Perhaps after the logical arrangements as well as in the structuring of so-
questions have been answered for each a synthesis could cial labor. The challenge is to theorize such effects with-
be produced showing an underlying identity. Surely, out overlooking the manifold forms they take and the
however, wide differences would remain. From the par- endless variations in which they operate.
ticularly appealing perspective of the construction of a As one of a handful of participants in the collective
cultural politics of science and technology, one can effort to articulate an anthropology of science and tech-
guess what these differences might be. nology, Hess is in an excellent position to contextualize
When people are too proud, too self-confident, too any contribution to this enterprise. Since I have not par-
close to blind faith in their own technological omnipo- ticipated in the meetings of this group during the past
tence, a cultural politics of science and technology must few years, I welcome his clarifying remarks on my brief
stress the assessment side, reject the motto "What can account of them. These early efforts, he says, were
be done must be done," and raise consciousness about meant to broaden disciplinary horizons rather than cre-
the need for social meaning and usefulness in the activi- ate new fields, and this is still the state of affairs today.
ties of science and technology. When people combine He also warns us not to overlook the need for continued
blind admiration for information technologies with a studies of well-known technologies, particularly in the
deep conviction that there is no room for any creative Third World. I agree. I am less in agreement about the
exercise of them, cultural politics must stress technolog- dangers he sees in focusing on cutting-edge technolo-
ical self-esteem, foster the capacity for innovation wher- gies. On the one hand, a number of computer and biolog-
ever it can be found, and encourage precisely the belief ical technologies are already vastly dispersed; on the
that "What can be done must be done" as opposed to other, there is a cultural particularity about these tech-
"What has been done elsewhere must be bought here." nologies that is important to signal. As he insists, how-
Escobar's challenge, primarily addressed to anthropol- ever, this focus should not be at the expense of anthropo-
ogists, can be taken up by anyone involved in research, logical studies of technologies of other kinds.
reflection, and action on science, technology, and soci- We also need, for instance, more thorough retrospec-
ety in this time of vertiginous change, blurring of the tive looks at anthropological studies of science and tech-
boundaries between nature and artifact, and shifts in the nology. This is one of Sibley's strong points. The exam-
social actors capable of decisively influencing the "com- ple he gives of how sewer systems contribute to the
mon wisdom." It is a work program, and if it is carried shaping of population dynamics in cities raises a more
out the answers may suggest an alternative way of being general question: the relationship between technology
welcomed to cyberculture. and modernity. Rabinow (I989) has demonstrated how
planning practices in French and North African cities
shaped the social production of space, populations, and
subjectivities, becoming instrumental in creating mo-
Reply dernity as a cultural order. To what extent should the
study of "practices of reason"-practices combining
truth and power-be incorporated into the anthropology
ARTURO ESCOBAR of science and technology? Does a physicist, for in-
Northampton, Mass., U.S.A. I5 I 94 stance, constitute a more legitimate focus of science and
technology studies than, say, the planner of a World
One of the features of "Welcome to Cyberia" is its em- Bank-sponsored development project? What view of sci-
phasis on looking at new technologies in an integrated ence and technology would underlie such a belief? There

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228 CURRENT ANTHROPOLOGY Volume 35, Number 3, fune I994

is a relation between the anthropology of modernity and there never was a precyberculture, that social life has
the anthropology of science and technology that needs always been complex and technology has been part of
to be worked out. that complexity-which is not the same as saying that
One of the stronger preoccupations that emerges from the new technologies are not fostering important cul-
the various comments is the differential treatment of tural transformations. As scholarly constructions, the
science and technology in First World as opposed to discourse on complexity and the anthropology of science
Third World societies. Hess's notion of "low-tech" cy- and technology are attempting to catch up with the vi-
borgs is a way of giving form to this difference; people brant creativity of social and natural life. In perhaps un-
in the Third World also "make cyborgs" out of their precedented ways, the new technologies are facilitating
dealings with one another, as Strathern reminds us. this new look into life.
This, of course, takes place through multiple technolo- This latter possibility is adumbrated in the last writ-
gies, "high" and "low" (by which I do not mean more ings of Guattari (I993), particularly in his notion of a
and less complex). The most general point in this regard postmedia society. Although he acknowledges that in-
is made by Sutz. Again, she is in an excellent position formation, computer, and biological technologies still
to speak on this issue as the coordinator of a Latin for the most part reinforce the alienating and retrograde
America-wide research project on technology. The his- systems of capitalist modernity, he sees them as also
torical context, she says, requires that we develop differ- providing grounds for new creative, self-referential sub-
ent ways of looking at technology in the Third World in jectivities. This, for Guattari, is a historical possibility
accordance with the specificity of Latin American mo- that has to be fought for; to become real, it requires the
dernity. Latin American subjectivities and structures- actualization of rights to singularity and alterity, new
from government and business groups to the popular types of North-South relations, and a radical democrati-
classes-dictate different relations to technology. The zation of gender relations. What he calls "ecosophical
conclusion is that critical studies of science and technol- practices" include a profound transformation of econ-
ogy will have to develop different politics in First and omies, urban and rural ecologies, science, and ways
Third World contexts. The dominance of modern tech- of thinking-a question not of simple-minded self-
nological imaginaries in the first case calls for critical management and autonomy but of a social complexity
studies and diagnoses; in the latter case, studies might that undermines the hegemony of techno-capitalist val-
reveal the technological creativity that is always associ- orization.
ated with global technologies as a way of fostering more The development of this complexity can be advanced
autonomous technocultures. by deterritorializations that make possible bifurcations
Strathern elaborates her comments around the ques- of existing and potential singularities and the formation
tions raised in the last part of the paper-the scientific of diverse collective subjectivities. Here may lie yet an-
discourse on complexity. One of the features that I find other way of being welcomed to cyberculture.
most appealing in Strathern's work is her remarkable
ability to expose the ground on which anthropologists
stand. Every anthropological inquiry, as she puts it in
The Gender of the Gift, should be accompanied by "an
ethnography of Western knowledge practices" (I988:xi).
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Calendar

June 12-15. gth Inuit Studies Conference, Iqaluit, October 3-7. 2d International Congress for the Study
N.T., Canada. Write: Inuit Studies Oranizing Com- of Modified States of Consciousness, Lerida, Spain.
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Richman, conference coordinator, 2200 Oakdale Rd., November 17-19. Second United Nations Decade Con-
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