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PART OF:

5 6 March 2018
Cape Town International Convention Centre, Cape Town, South Africa

FUTURE OF RETAIL, ECOMMERCE


AND PAYMENTS IN AFRICA

200 SPEAKERS
800 DELEGATES
27 AFRICAN COUNTRIES
2500 ATTENDEES

Seamless Africa @Seamless_Africa

www.terrapinn.com/seamlessafrica
The connected shopper is changing the face of retail in Africa.
Seamless Retail will enable African retailers to adapt, grow
and thrive in this new world of connected commerce.
Accelerating African retail with new ideas, exciting
innovations and cutting edge technology.

Bringing together entrepreneurs and innovators from across


the entire ecommerce value chain - from storefront creation,
digital marketing and payment through to fulfilment and
delivery.

Fintech is changing the banking and payments space at an


unprecedented rate. Banks, retailers and merchants alike are
rapidly adapting to the new payments landscape.
Book you pass today. Call Tumisang on +27 11 516 4051 or email Seamless Payments will bring together the entire payments
Tumisang.Thage@terrapinn.com ecosystem to discuss, debate and evaluate alternative payments
strategies and technologies in Africa.
REVOLUTIONISING RETAIL
A world-class experience for innovators across the entire retail throughout the industry. Learn directly from industry leaders,
industry, Seamless Payments Africa is more than just a conference, get big ideas and find the tools to push the boundaries of your
its a catalyst for the growth and development of the entire African business forward.
retail industry.
Leveraging our extensive relationships and experience in the
By bringing together the brightest minds from across the retail field, we can ensure the ultimate experience to ignite and inspire
industry, Seamless Retail Africa ignites new ideas and inspires the change. Underlined by networking, idea forums and cutting edge
audience to think differently. product profiling we aim to push the boundaries of current market
thinking.
Our boundary breaking speakers lead the future of the industry by
bringing the most relevant content to the stage, to inspire change

Book you conference pass today call Tumisang on +27 11516 4051 or email Tumisang.Thage@terrapinn.com
IDEA CHANGE
RENEGADES AGITATORS
THE 9

CONFERENCE
EACH YEAR SEAMLESS RETAIL AFRICA BRINGS
TOGETHER THE GREATEST INTERNATIONAL
THOUGHT LEADERS FROM THE RETAIL
INDUSTRY.
YOU WILL BE STIMULATED BY THE BEST AND
THE BRIGHTEST FROM ACROSS AFRICA AND
AROUND THE WORLD, WHO WILL INSPIRE
CHANGE AND IGNITE TRANSFORMATIONS.

The face of retail is changing.


The way that the increasingly connected consumer is discovering, shopping
and buying continues to evolve at a rapid pace. Retailers need to adapt,
grow and thrive in this new world of connected commerce and changing
consumer expectations.
Seamless Retail Africa brings together retailers, etailers, brands and start-
ups from Africa and beyond to accelerate retail with new ideas, exciting
innovation and cutting-edge technology.
Across 2 days of keynote presentations, panels, case studies, interviews,
roundtables and presentations youll discover trends, disruptors and
innovations that are revolutionising the commerce industry as we know it.

To attend the conference call Tumisang on +27 11516 4051 or email


Tumisang.Thage@terrapinn.com
08:45 Organisers opening remarks
AGENDA OVERVIEW DAY 1
08:50 Chairpersons opening remarks Chairpersons opening remarks

09:00 Sustainable is the new black: Reshaping retail Africa and the globe: A new era in payments

09:20 The rise of the phygital shop and shopper How fintech is taking over the world: why fintech, why now?

09:40 The successful modern multichannel retailer: Thriving in a new world Who and whats powering forward-thinking commerce and payments?

10:00 Keynote Session Reserved For Title Sponsor Keynote Session Reserved For Title Sponsor

10:20 Speed Networking

10:00 Exhibition Opening

10:40 Exhibition viewing, Networking and Refreshments

Track 1 Track 2 Track 3 Track 4 Track 5 Track 6


RETAIL ECOMMERCE ECOMMERCE PAYMENTS PAYMENTS FINTECH

CUSTOMER JOURNEY AND


SHOPPING CENTERS AND MALLS DIGITAL BUSINESS CULTURE MOBILE FIRST DIGITAL BANKING OPEN BANKING
EXPERIENCE

11:20 Mall of tomorrow: How to diversify the shopping hub Kick-starting the customer journey Trailblazing the path for a digital retail business Cant keep your customers waiting: mobile wallets as Its all about apps, content and connectivity Offering an open API to engage and retain digital
make-up model the Netflorist success story part of your product offering customers

11:40 How to staying competitive, relevant and a And the winner is ActionGear and their approach to Aligning your organisation for its digital future Paving the way forward for mobile money The digital bank 3.0: transforming the banking Rise of the collaborative open bank
destination of choice authentic customer service experience

12:00 Shopping malls: Africas investment opportunity The experience revolution making the customer Culture and digital transformation: A new business How to maximise the opportunity of mobile eBanking and digital ID: using innovations to cater to Open banking and how this will shake-up Fintechs
feel like they matter model, a new revenue stream payments for merchants customer demands

ROUNDTABLE DISCUSSIONS ROUNDTABLE DISCUSSIONS

12:20 1. Digital marketing 5. Making RFID work in real life 1. Overcoming challenges for digital banking in an unbanked market 5. Possibilities of mobile banking in the corporate world
2. How to use Artificial Intelligence to increase Online Sales 6. Using tech to enable in- store staff 2. FinTech a banks friend or foe? 6. Contactless payments
3. Re-building the physical in-store experience 7. Encouraging an internal culture of innovation 3. Using blockchain for B2B payments 7. Developing a strategy for card innovations
4. Using smart phones to shop in-store 8. Measuring customer experience through all channels 4. Profiting and improving the customer experience at the same time 8. Is analytics the key to prevent cyber-attacks?

13:00 Networking Lunch and Exhibition Visit

Track 1 Track 2 Track 3 Track 4 Track 5 Track 6


RETAIL ECOMMERCE ECOMMERCE PAYMENTS PAYMENTS FINTECH

STORE DESIGN & O2O MOBILE CONTENT STRATEGY BLOCKCHAIN AND CRYPTOCURRENCIES FINTEGRATION REGTECH

14:20 Using shopper behaviour to design a store concept Understanding the mobile first customer Driving UGC and enabling deeper, two-way Taking blockchain mainstream Collaborating with disruption: How banks and The true power of RegTech
that exceeds expectations engagement fintechs can work together

14:40 New store format strategies: using design and The opportunity of m-commerce in the fight for Search and discovery - targeted, intelligent content Crypto Currency: The reinvention of money? The 2 Fs: Fintech and Financial inclusion Using RegTech to streamline processes
insights to get more out of your physical stores personalisation to really move the needle

15:00 Taking a fresh approach to store design to Mobile apps driving revenue through the self- Building a solid content strategy Boosting adoption of blockchain in Africa Growing market share: Making use of Fintechs to INSURTECH
complement the world of O2O service approach penetrate the unbanked market
The influence of fintech on insurtech disruption

AGILE SUPPLY CHAIN DELIVERY & FULFILLMENT B2B COMMERCE SECURITY, CYBER SECURITY AFRICAN STORIES Opportunities await: how insurtech is reshaping
insurance
15:20 Changing with the times: having a flexible and How to decrease your high delivery costs to The omni-channel B2B commerce experience The biometric future of banking Africa payment stories:
responsive supply chain encourage online sales ROBO ADVISORS
Whats going on in Ivory Coast

15:40 Building a innovative and resilient supply chain to Reserve logistics as a strategic tool TOPIC PENDING FROM SPEAKER Being prepared and preventing cyber fraud Africa payment stories: The real opportunity with robo-advice
support expansion plans
Whats going on in Nigeria

16:00 Building a resilient supply chain What should retailers do to win the online fulfilment Capitalizing Your B2B Business For E-commerce Ensuring secure customer authentication in a digital Africa payment stories: The revolutionary power of robo-advisors - will this
battle? age survive?
Whats going on in Cameroon

16:20 Exhibition Visit, Networking and Refreshments

KEYNOTE PLENARY SESSION

EXPERIENTIAL RETAIL DIGITAL CHALLENGERS

17:00 Retailtainment: The ongoing quest for new forms of experiential retail How challenger banks are transforming the payments space and redefining customer value

17:20 Realising the store of the future how to generate more ROI Internet of Payments (IoP): how tech titans are meeting the ever growing demand for new payment innovations
Keynote Session Reserved For Platinum Sponsor Keynote Session Reserved For Platinum Sponsor

17:40 Chairpersons closing address and close of day one

18:00 Party!
AGENDA OVERVIEW DAY 2
08:50 Chairpersons opening remarks Chairpersons opening remarks

WORLD FIRST INTERVIEW THE 2030 CUSTOMER

09:00 INTERVIEW: Why Mall for Africa and Ebay have partnered up C-Suite Keynote panel: Embracing technology and innovation in a new world order

09:40 IN-STORE INNOVATION Why digi-banks are winning the battle for the born digital customer

Store 4.0 inspiration, fulfilment & a seamless experience

10:00 Tailoring the store experience with instore signage innovations Discoverability unlocked: building a bot experience for payments
Keynote Session Reserved For Platinum Sponsor Keynote Session Reserved For Platinum Sponsor

10:20 Exhibition viewing, Networking and Refreshments

Track 4 Track 5 Track 6 Track 1 Track 2 Track 3


RETAIL ECOMMERCE ECOMMERCE PAYMENTS PAYMENTS FINTECH

MERCHANDISING INNOVATION SECURITY X-BORDER COMMERCE REMITTANCES & X-BORDER PAYMENT INNOVATION AFRICAN STORIES

11:20 The Verimark story: a business model that puts a Neutralising cybersecurity threats Building alliances to launch your products into Top tips to maximize digital potential in x-border Instant payments: Payments at the speed of Internet Africa payment stories:
twist on merchandising challenging markets remittances
Whats going on in Kenya

11:40 Using artistic inspiration to build a global Building customer trust: Securing your checkout and Expanding international: Building your distribution Crypto Currency: The reinvention of money? Frictionless commerce: Scaling social payments in Africa payment stories:
merchandising strategy online payments networks and delivery models Africa
Whats going on in Ethiopia

12:00 Formulating your visual merchandising strategy How merchants should approach fraud Digital strategies to capitalising on the African Boosting adoption of blockchain in Africa What will it take to make alternative payments Africa payment stories:
x-border ecommerce growth rocket mainstream?
Whats going on in Uganda

ROUNDTABLE DISCUSSIONS ROUNDTABLE DISCUSSIONS

12:20 1. Managing digital customer experience 5. How to grow your retail business on Pinterest 1. The disruptive impact of in-app digital payments on cash 5. Are partnerships the way forward?
2. Human Capital: Africa on the Path to Customer-Centric Service 6. Increase for a speedy delivery; how do you deliver? 2. The new digital evolution and how Banks in Africa are adjusting 6. How banks can get their digital customers back
3. Creating a more relevant customer experience 7. Overcoming the main barriers in retail innovation 3. International digital currency and investing into Africa 7. Regulation: Market Regulation and Evolution
4. Using cloud tech in retail stores 8. Automated barcode scanners 4. Customer experience and on-boarding 8. Regulated bank for the digital generations

13:00 Networking Lunch and Exhibition Visit

Track 4 Track 5 Track 6 Track 1 Track 2 Track 3


RETAIL ECOMMERCE ECOMMERCE PAYMENTS PAYMENTS FINTECH

POS INNOVATION PRICING AND DEALS UX & CUSTOMIZATION AFRICAN STORIES P2P INNOVATION MIRCO-FINANCE, CREDIT & LENDING

14:20 A mobile first approach for POS How to run sales, deals and offers without killing Simplifying the UX to decrease cart abandonment Africa payment stories: How P2P innovation will be different in 2020 The future of online & micro-finance
your profits
Whats going on in Morocco

14:40 A seamless and digital POS T.B.A How to attract and retain mobile shoppers its all Africa payment stories: Staying competitive in P2P Fintech credit: Leveraging the disruptive business
about your UX model to attract customers
CLICK AND COLLECT LAST MILE INNOVATION Whats going on in Egypt GOING CASHLESS

15:00 The value of click and collect as part of your retail The urbanisation of shipping: innovating the last mile Customization vs. Personalization tailoring your Africa payment stories: How to change your banking platform to drive a Fintech lending vs. traditional lending
service offering to meet heightened customer expectations approach cashless society
Whats going on in Tunisia

The BOPUS trend: How to succeed Last mile fulfilment models to chop delivery times DATA AND ANALYTICS B2B PAYMENTS INNOVATION AFRICAN STORIES

15:20 The power of data identifying your best formula Old vs new: tracking the digitialization of B2B PRESIDENTIAL DEBATE Africa payment stories:
A cashless society or not!
Whats going on in Mauritius
HUMAN CAPITAL SOCIAL COMMERCE DECONSTRUCTING DATA

15:40 Retention: What it takes to hold onto great retail Smart marketing the priority of smart social Accurately predicting (and influencing) the Its a bright future for blockchain and B2B Protecting the frontlines: Securing online data Africa payment stories:
talent commerce customers next purchase
Whats going on in Zambia

16:00 Designing the organisation to operate with agility: The power of social commerce and what it can do to Taking data analytics to the next level The impact of globalised commerce on B2B Next generation predictive analytics Africa payment stories:
Building a flexible HC strategy your bottom line innovation
Whats going on in Namibia

16:20 Closing Address, Networking and Refreshments


THE INSPIRERS
15

THE SEAMLESS RETAIL


AFRICA SPEAKERS
LEAD THE FUTURE
OF THE INDUSTRY BY
BRINGING THE MOST
RELEVANT CONTENT TO
THE STAGE TO INSPIRE
CHANGE AND IGNITE
TRANSFORMATION IN
THE INDUSTRY.

Our speakers lead the future of retail by


bringing the most relevant content to the
Seamless Africa stage to inspire change to STERLING SAMANTHA LAUREN
drive your business forward.
HAWKINS STARMER KING
From the man at the intersection of A multi-disciplinary digital strategist and
Co-Founder Vice President
online & in store to the partnership that is implementation specialist, Lauren King,
A business leader, entrepreneur and investor With over 15 years of experience in leading
connecting the world through commerce, Executive: eCommerce and Web Services
living at the intersection of in-store and large, customer experience and product
our keynote speakers are perfectly placed for Edcon, has programmed and developed
online, Sterling Hawkins is the man behind the innovation programs from strategy through
to lead our 200+ speaker line-up for code for large digital applications, designed
advancement of retail as we know it. design and execution in a variety of
Seamless Retail Africa 2018. and overseen UX/UI implementations for
companies such as Ralph Lauren, Microsoft
Sterlings legacy is that of a 5th generation digital projects and products, analysed both
and Amazon Samantha Starmer is the
retailer whose family name is synonymous the business and end-consumer needs and
driving force behind digital customer
with supermarket retail with a reputation created online and digital products.
experience.
like this, who better to be the opening keynote
at Seamless Retail Africa?
Dont miss Sterlings session on reshaping the
retail landscape, the hype around digital and
last-mile innovation.

Hear from these boundary breaking keynotes, book your pass today. Call Tumisang on +27 11516 4051 or email Tumisang.thage@terrapinn.com
THE INSPIRERS
17

TOPE FOLAYAN MARYLA MASOJADA


Chief Executive Officer Maryla Masojada is Founding Partner and Managing Director of Trade
Intelligence, South Africas pre-eminent source of retail business
Mall for Africa, Africas award winning global ecommerce and
research, delivering powerful FMCG Retail insight and guidance to the
m-commerce platform and eBay Inc., a global commerce leader,
consumer goods business sector.
have formed a strategic partnership that will further boost the sale of
handmade African products into the United States of America. Maryla progressed to launch MotivationAfrica, partnering with
MotivationAsia to address the B2B communication challenges between
Hear from Tope Folayan, the CEO of Mall for Africa, as he takes us
manufacturers and their retail customers across both formal and
through the ins and outs of the partnership that is revolutionising the
informal independent retail.
traditional retail industry in Africa.

Hear from these boundary breaking keynotes, book your pass today. Call Tumisang on +27 11516 4051 or email Tumisang.thage@terrapinn.com
18
CONFERENCE AGENDA - DAY 1 - 5 MARCH 2017 19
08:45 Organisers opening remarks 12:00 Shopping malls: Africas investment opportunity The experience revolution making the Culture and digital transformation: A new
Developing ahead of demand customer feel like they matter business model, a new revenue stream
08:50 Chairpersons opening remarks Strip malls: planning and building based on Why you should be merging your marketing Targeting new customers, without losing the
unique market characteristics with CX old ones
BIG PICTURE
Using market opportunities to attract Shaping the customers decision making Fostering innovation to address new
09:00 Sustainable is the new black: Reshaping retail international retailers process through omni channel and mobile competitors
The changing retail landscape, consolidation and sustainability The fear of over mallarisation: are we there Applying a generous dash of emotional Investing in change and promoting the value
The battle of the marketplaces continues in certain economies intelligence around customer behaviour Why the digital business model and culture
The hype around digital bots, VR, AR and AI Opportunities and risks Combining data, people and processes needs to constantly change and innovate
How mobile payments are leading the way Why brick and mortar is not dead Data centralisation: Listening and acting on RESERVED FOR SPONSOR
Last-mile innovation and collaboration Vicus Bouwer, Divisonal Director : Retail Leasing customer feedback
Prioritising immersive customer experiences Africa, Broll Property Group (Pty) Ltd, South Engaging out the box
Sterling Hawkins, Co-Founder, Center for Advancing Retail and Technology, United States Africa Lanre Akinlagun, CEO and Founder, Drinks.ng,
Nigeria
09:20 The rise of the phygital shop and shopper
Harnessing the power of phygital innovation 12:10 Reserved for Gold Sponsor Reserved for Gold Sponsor
How to target this generation
ROUNDTABLE DISCUSSIONS
Sensors: tech to woo and customize a personal customer experience
The convenience of ecommerce in store 12:20 Nows your chance to get really interactive! Simply pick one of our roundtable topics and join the debate. Numbers will be limited at each table, to
Changing business models and strategies ensure everybody gets their chance to participate in the discussion.
Effectively merging these two retail spaces 1. Digital marketing
Grant Brown, Managing Director and Chief operating Officer, Zando, South Africa
09:40 The successful modern multichannel retailer: Thriving in a new world
2. How to use Artificial Intelligence to increase Online Sales
Inseparable retail and tech
Marek Zmyslowski, Former: Chief Executive Officer and Founder, Hotel Oga, Nigeria
A digital tipping point and the relentless ecommerce growth trajectory
3. mRe-building the physical in-store experience
Why pure-players are taking on an Omni channel retailing approach
4. Using smart phones to shop in-store
Conversational commerce and convenience
5. Making RFID work in real life
AI as the driver for digital transformation and operational efficiencies
6. Using tech to enable in- store staff
The extraordinary in store and customer experience
7. Encouraging an internal culture of innovation
Apps, services, and third parties to fulfil the needs of modern shoppers.
8. Measuring customer experience through all channels
Maryla Masojada, Managing Director, Trade Intelligence, South Africa
13:00 Networking Lunch and Exhibition Visit
10:20 Speed Networking
Track 4 Track 5 Track 6
10:00 Exhibition opening
RETAIL ECOMMERCE ECOMMERCE
10:40 Exhibition viewing, Networking and Refreshments
STORE DESIGN & O2O MOBILE CONTENT STRATEGY
Track 4 Track 5 Track 6
14:20 Using shopper behaviour to design a store Understanding the mobile first customer Driving UGC and enabling deeper, two-way
RETAIL ECOMMERCE ECOMMERCE
concept that exceeds expectations Building capabilities to quickly respond to engagement
CUSTOMER JOURNEY AND Putting the customer at the heart of the store customer expectations How to integrate UGC into your strategy
SHOPPING CENTERS AND MALLS DIGITAL BUSINESS CULTURE Understanding who the customer is and Designing mobile first services that Building on the trust and authenticity factor
EXPERIENCE
whats important to them customers want to engage with Sourcing content, understanding behaviours
11:20 Mall of tomorrow: How to diversify the Kick-starting the customer journey Trailblazing the path for a digital retail business How design adds real value during the Capitalising on the consumers use of mobile and tapping into consumer opinions
shopping hub make-up Seamlessly connecting digital and physical to model the Netflorist success story shopping experience Taking mobile experiences to the next level Implications for brands when it comes to
Integrating retail, life and entertainment: channel customers into the buying funnel How an experimental floral business boomed Hangout hubs: turning your store into a Investing your time and effort wisely UGC
getting the balance right Using digital to build customer friendships Mobile is no longer a strategic advantage social environment that customers want to Aisha R. Pandor, Co-Founder, SweepSouth.com, Video, contests and micro-influencers
Using digital signage as a platform to attract and effortlessly tie in all digital touch points its a non-negotiable come back to South Africa Sam Wilson-Spath, Head of Social Media &
customers and inspire shopping experiences Launching new digital services and keeping The ecommerce landscape How to design interactive experiences that help Customer Content, Woolworths Pty LTD, South
Using architecture to enhance and brining engagement at a constant high Barriers to entry building to moat you learn more about the customers needs Africa
experiences to life Modernising and enhancing your brand The brand journey and building your identity Frans Van Der Colff, Director for Africa, Fruit
Loyalty: Why its valuable to reward customer offering through customer feedback Ryan Bacher, Managing Director, Netflorist, And Veg City, South Africa
for more than just spend Creating true brand fans with a total retail South Africa
Be brave: concept experimentation, new real experience 14:40 New store format strategies: using design and The opportunity of m-commerce in the fight for Search and discovery - targeted, intelligent
and virtual experiences that go well beyond insights to get more out of your physical stores personalisation content to really move the needle
traditional shopping How to deliver new formats profitably? Setting goals - Tailoring a unique mobile Building your strategy to understand user
Future proofing your design: building stores strategy intent
11:40 How to staying competitive, relevant and a And the winner is ActionGear and their Aligning your organisation for its digital future that evolve as technology does The impact of mobile on elevating the Aligning with the audience to improve
destination of choice approach to authentic customer service Overcoming the digital immaturity stage The increasing importance of creativity in overall CX performance
Next gen mall CRM: personalisation through Applying the 80/20 rule to customer investing from the top down flagship and concept stores Using personalisation for cross-sell and upsell The influence of social media
beacons, location services and offers experience Building your own digital DNA Supporting direct through spaces with tech From mobile satisfaction to loyalty Capitalising on machine learning
Digital tenant services: delivering Delivery is what makes or breaks the How to meet the challenge of multichannel and mobile interaction Tracking user behaviour as the key to Monitoring content to harvest data
infrastructure that enables mobile shopping perception of your service digitisation Quickly scaling successful new formats providing personalised experiences Theunis Muller, Operations Director, CABFoods,
in store Managing expectations and over delivering Risk-taking, agility and collaboration Designing store activities that provide Jonathan Ayache, General Manager, Uber, South Africa
Being smart about spending and leveraging Differentiating your offering Understanding your human capital immersive moments and ultimately drive sales South Africa Elaine Lahoud, Managing Director, CABFoods,
influencers Make a fuss about positive feedback capitalise or risk extinction South Africa
UGC: embracing a critical component for Warrick Kernes, Founder & Managing Director, Tebogo Legodi, Executive: Digital Lead, Sanlam,
encouraging shopper engagement with ActionGear, South Africa South Africa 15:00 Taking a fresh approach to store design to Mobile apps driving revenue through the self- Building a solid content strategy
centres complement the world of O2O service approach Starting with the end in mind conversion
Social listening and response Successfully blurring the line between the Enhancing the shopping experience by Establishing relationships with customised
online and offline consumer journey putting information at the customers content
Boosting sales through designing an fingertips Being effective - more leads, less spend
experience flow between the virtual and Seamless in-app navigation, communication Leveraging video and the AI rage
physical store and conversion Investing in a robust content plan
Localising store design that complements a Personalising the in-app customer journey David Torr, Founder & CEO, uCook, South Africa
mobile first strategy Using API to streamlining in-app payments
Best practise approaches to optimising the
offline part of the experience

15:10 Reserved for Gold Sponsor Reserved for Gold Sponsor


AGILE SUPPLY CHAIN DELIVERY & FULFILLMENT B2B COMMERCE

15:20 Changing with the times: having a flexible and How to decrease your high delivery costs to The omni-channel B2B commerce experience
responsive supply chain encourage online sales Why its vital to deliver a consumer-like
Tailoring your supply chain to match the all- Building a strategy around the trend of free buying experience
channel shopping experience that customer shipping Tailoring your customer engagement at
demand Maximising on offers and deals to drive sales every touch-point
Using real-time supply chain management to and reward customers with what they want Mobile more so in B2B ecommerce!
fulfil your brand promise Learning from global initiatives: Free Creating a single view of the customer and a
How to truly support flexible and immediate shipping memberships seamless transfer of information
operations Upgrade promotions - Free upgrades for Smart personalisation and end-to-end service
Taking your inventory pool virtual second day delivery Roshana Jansen, Ecommerce Lead, Bidvest
Options, options, options Waltons, South Africa
Olumide Olusanya, Chairman and CEO, Gloo.
ng, Nigeria

15:40 Building an innovative and resilient supply Reverse logistics as a strategic tool SPEAKER TO ANNOUNCE TOPIC
chain to support expansion plans Enabling a seamless solution to returns, mis-
Starting from the structure keeping delivered goods and damaged goods Bonnie Smith, General Manager Technology,
customer demands in mind Establishing a strategic advantage over your Flight Centre, South Africa
Partnerships and information sharing how competitors
does this improve efficiency Profitability through recovery and after sales
Approaching supply chain with an Omni support
channel outlook The benefits of a third-party reverse logistics
Leveraging real-time, data driven, cloud provider
based automation networks An extra tool to ensure customer delight
Making your supply chain your competitive
edge
Focussing on the right economies of scale for
small orders
Ranjith Ravindranathan, Chief Operating
Officer, Choppies, Botswana

16:00 Building a resilient supply chain What should retailers do to win the online Capitalizing Your B2B Business For E-commerce
Learning how to better forecast demand fulfilment battle? Going global: thinking bigger and more
Shortening the buying cycle and taking a fast Going head to head in click and collect strategic where to start
replenishment approach Ensuring real time stock visibility Optimise, automate and scale the key to
How quick decision making and centralised Order fulfilment optimisation and reducing success
distribution can have a positive impact operation costs Streamlining and automating the sales
Finding the right partners to help you meet Strive for The Amazon effect one-hour process
customer demands and overcome inventory delivery service The sheer speed, scale and simplicity of
challenges Omar Krakiry, Ceo & Founder, Shopay, Egypt cloud
Balancing brick-and-mortar and ecommerce Incorporating big data, IoT and AI
Defining B2B in the future
Hammad Anwer, CTO, ekuep.com, United Arab
Emirates

16:10 Reserved for Gold Sponsor Reserved for Gold Sponsor Reserved for Gold Sponsor

16:20 Exhibition Visit, Networking and Refreshments

KEYNOTE PLENARY SESSION

EXPERIENTIAL RETAIL

17:00 Retailtainment: The ongoing quest for new forms of experiential retail
The fusion of retail and entertainment is it worth it?
Optimising a premium offering to encourage consumers to linger longer
How to implement immersive experiences and engagement
Reimagining whats possible from a physical store
Small is big what appeals to millennials?
Whos leading the way
Lauren King, Executive: eCommerce and Web Services, Edcon, South Africa

17:20 Realising the store of the future how to generate more ROI
Putting the store back to work sourcing the right kind of design investments
High tech concept stores - remaining agile, adaptive and inspiring
Creating sustainable wow digital experiences
Utilising physical spaces for play, real-life customer interaction and one-to-one service
Striking the right balance between tech and human interaction
Keynote session reserved for Platinum Sponsor

17:40 Chairpersons closing address and close of day one

18:00 Party!

Book your conference pass today to secure your seat. Call Tumisang on +27 11516 4051
or email Tumisang.thage@terrapinn.com
22
SPOTLIGHT ON SPEAKERS 23

STERLING HAWKINS MARYLA MASOJADA VICUS BOUWER GRANT BROWN MAREK ZMYSLOWSKI ZEYAD DAVIDS TOPE FOLAYAN SYLVIE DE WEVER SAMANTHA STARMER MICHAEL VAN CRAIG LUDWIG
Co-Founder, Center for Managing Director, Divisonal Director : Managing Director and Former: Chief Chief Marketing CEO, Mall for Africa, Senior Director: US Vice President, Ralph STRAATEN Chief Operating
Advancing Retail and Trade Intelligence, Retail Leasing Africa, Chief operating Officer, Executive Officer and Officer, Virgin Active Nigeria exports and LATAM, Lauren, USA Chief Executive Officer, Officer, Carrol Boyes,
Technology, United South Africa Broll Property Group Zando, South Africa Founder, Hotel Oga, SA (Pty) Ltd, South Ebay, United States Executive Director, South Africa
States (Pty) Ltd, South Africa Nigeria Africa Verimark, South Africa

FRANS VAN DER COLFF RANJITH LAUREN KING RYAN BACHER WARRICK KERNES HAMMAD ANWER PHUMELELE BEZU BENSON MUKANDIWA NITIN SANGHAVI HAMMAD ANWER JASON PEISL
Director for Africa, RAVINDRANATHAN Executive: eCommerce Managing Director, Founder & Managing CTO, ekuep.com, Managing Director, Customer Service Professor of Retail CTO, ekuep.com, IS Executive, Pick n Pay,
Fruit And Veg City, Chief Operating and Web Services, Netflorist, South Africa Director, ActionGear, United Arab Emirates BeautyClick, South Strategist, Chartered Marketing, Manchester United Arab Emirates South Africa
South Africa Officer, Choppies, Edcon, South Africa South Africa Africa Institute for Customer Business School,
Botswana Management, United Kingdom
Zimbabwe

TEBOGO LEGODI LANRE AKINLAGUN AISHA R. PANDOR SAM WILSON-SPATH JONATHAN AYACHE ELAINE LAHOUD SIMON REY PREETESH SEWRAJ PAUL MALICKI KERRYN GREENE SVEN SCHOOF NICK FERREIRA
Executive: Digital Lead, CEO and Founder, Co-Founder, Head of Social Media General Manager, Managing Director, Group Head, CEO & Chief Innovation Startup Advisor, CEO Business Owner, Kapas Head of Customer Head of Ecommerce
Sanlam, South Africa Drinks.ng, Nigeria SweepSouth.com, & Customer Content, Uber, South Africa CABFoods, South Africa Talent, Learning Analyst, Product of the and Forbes30U30, Baby & Toddler Experience, Spree, & Digital Marketing,
South Africa Woolworths Pty LTD, and Organizational Year, South Africa Flapper, Brazil South Africa Quiksilver, South Africa
South Africa Development,
Ecobank Transnational
Incorporated, Togo

THEUNIS MULLER DAVID TORR ROSHANA JANSEN OLUMIDE OLUSANYA BONNIE SMITH OMAR KRAKIRY JOE FALTER MATTHEW DE FREITAS KENNY MATSENA SCHALK NOLTE SASCHA BREUSS
Operations Director, Founder & CEO, uCook, Ecommerce Lead, Chairman and CEO, General Manager Ceo & Founder, Shopay, Founder & CEO: Jumia Founder, Black Line Visual Merchandising CEO, Entersekt, South Chief Executive Officer
CABFoods, South Africa South Africa Bidvest Waltons, South Gloo.ng, Nigeria Technology, Flight Egypt Food, Jumia,United Sprinting, South Africa Strategist, Timberland, Africa and Managing Director,
Africa Centre, South Africa Kingdom South Africa Zando, South Africa

Book your conference pass today to meet these change agitators! Call Tumisang on +27 11516 4051 or email Tumisang.thage@terrapinn.com
24 CONFERENCE AGENDA - DAY 2 - 6 MARCH 2017 25
08:45 Organisers opening remarks ROUNDTABLE DISCUSSIONS

08:50 Chairpersons opening remarks 12:20 Nows your chance to get really interactive! Simply pick one of our roundtable topics and join the debate.
1. Managing digital customer experience
WORLD FIRST INTERVIEW Phumelele Bezu, Managing Director, BeautyClick, South Africa
2. Human Capital: Africa on the Path to Customer-Centric Service
09:00 INTERVIEW: Why Mall for Africa and Ebay have partnered up
Benson Mukandiwa, Customer Service Strategist, Chartered Institute for Customer Management, Zimbabwe
The value proposition forAfrican e-commerce
3. Retail Operation Optimisation - getting more bang for your bucks
The goal: Connecting the world through commerce
Nitin Sanghavi, Professor of Retail Marketing, Manchester Business School, United Kingdom
What does it take to entering the African market successfully
4. Using the opportunity of e-commerce to grow your business
Embracing tech to provide a unique payments and fulfilment platform
Hammad Anwer, CTO, ekuep.com, United Arab Emirates
The logistics behind an international partnership of this scale
5. mHow to grow your retail business on Pinterest
The opportunity the combined businesses create
6. Increase for a speedy delivery; how do you deliver?
Tope Folayan, CEO, Mall for Africa, Nigeria
7. Overcoming the main barriers in retail innovation
Sylvie De Wever, Senior Director: US exports and LATAM, Ebay, United States
8. Automated barcode scanners
09:40 IN-STORE INNOVATION
13:00 Networking Lunch and Exhibition Visit
Store 4.0 inspiration, fulfilment & a seamless experience Track 4 Track 5 Track 6
The changing role of stores and why tech is the driving force RETAIL ECOMMERCE ECOMMERCE
Getting the basics right to allow for digital integration
AR, VR and IoT co-creating experiences with the customer POS INNOVATION PRICING AND DEALS UX & CUSTOMIZATION
Store design and how this builds a compelling shopping journey
Concept stores and a vision for delivering an incredible product showcase 14:20 A mobile first approach for POS How to run sales, deals and offers without Simplifying the UX to decrease cart
Samantha Starmer, Vice President, Ralph Lauren, USA Adapting to consumer behaviour and killing your profits abandonment
expectations Defining your goals and objective Being clear and organised to attract and
10:00 Tailoring the store experience with in store signage innovations The costs of changing infrastructure the Shopper segmentation and tailoring retain customers
Tactical strategies around digital signage costs of not changing! Using analytics to time and personalise offers Concentrating on your checkout process
Using tech to accurately monitor and overcome customer pain points in store Demand and supply customers want real- Balancing the cost of customer acquisition to Incorporating services that support faster
Striking the right balance between technology and human interaction time enables retail solutions their lifetime value repeat purchases
Why technology can help breed customer loyalty Personalisation at the POS Paul Malicki, Startup Advisor, CEO and Gathering only the necessary data
Keynote session reserved for Platinum Sponsor Taking the checkout process to the store Forbes30U30, Flapper, Brazil Keeping it simply right down to the delivery
aisle how close are we? and fulfilment
10:20 Exhibition viewing, Networking and Refreshments Kerryn Greene, Business Owner, Kapas Baby &
Track 4 Track 5 Track 6 Toddler, South Africa
RETAIL ECOMMERCE ECOMMERCE 14:40 A seamless and digital POS SPEAKER TO ANNOUNCE How to attract and retain mobile shoppers its
MERCHANDISING INNOVATION SECURITY X-BORDER COMMERCE Why POS data is paramount for full customer all about your UX
visibility Using customer behaviour patterns
11:20 The Verimark story: a business model that puts Neutralising cybersecurity threats Building alliances to launch your products into Exploring adaptive technologies that match to customize content and interface
a twist on merchandising Truly understanding the changing threat challenging markets online pricing characteristics
Going from DRTV, to demo booths to physical boosting employee awareness Tapping into local partnerships to gage Assessing the power of tech to help expand Creating an unforgettable and responsive
stores How AI is becoming the newest weapon in market size and opportunity the purchasing decision of customers platform to engage customers
Why a one size fits all merchandising the fight What to look out for when it comes to Adding the final touch to the personalised Tools to enhance storytelling
approach has worked Why online security should form part of your partnering in-store experience Are chatbots the way forward?
Finding the right partners who believe in customer services strategy How to build effective global partnerships How to seamlessly upgrade to cloud based Differentiating from competitors but gaining
your merchandising strategy: Working with Dont forget the back door: creating regular Leveraging data to guide your expansion POS solutions premium insights
retailers and mall owners patching routines strategy Jason Peisl, IS Executive, Pick n Pay, South Africa Sven Schoof, Head of Customer Experience,
Taking an omnichannel approach Segmented networks, strong domains and Joe Falter, Founder & CEO: Jumia Food, Jumia, Spree, South Africa
Innovations and trends what can we strict password policies United Kingdom
expect? CLICK AND COLLECT LAST MILE INNOVATION Customization vs. Personalization tailoring
International influences to learn from your approach
15:00 The value of click and collect as part of your The urbanisation of shipping: innovating the last Having a clear goal and implementation
Michael Van Straaten, Chief Executive Officer, retail service offering mile to meet heightened customer expectations
Executive Director, Verimark, South Africa process
Understanding how click and collect Finding the right partners cheaper, fast Data insights to help you decide which one
11:40 Using artistic inspiration to build a global Building customer trust: Securing your checkout Expanding international: Building your complements offline shopping delivery even for small retailers works best
merchandising strategy and online payments distribution networks and delivery models Preparing your supply chain for the change In territory delivery optimising your Enhancing the experience by using your
How to bring online product descriptions into Partnering with a processor who knows How volume and speed expectations will in sales patterns delivery zone planning brand and brand culture to create a unique
the offline space online payments drive your strategy Leveraging store infrastructure as How the ever-changing role of IoT impacts platform
How to mirror the store and site Putting privacy and data protection front of Creating an optimal distribution network distribution centres e-commerce Keeping the costs in check and adding the
merchandising experience mind from the start Diversifying your offering to capitalise on the Robots, drones and driverless cars is this nice to haves
Store-specific assortments and localising Earning the customers trust through Technology enabled distribution networks to changes in customer buying behaviour too far-fetched? Incorporating the maintenance element
your merchandising engagement ensure optimisation Keeping customer satisfaction and retention
Optimising your merchandising strategy to Building confidence in the checkout process Thinking out the box when it comes to new front of mind
deliver an all channel shopping experience Schalk Nolte, CEO, Entersekt, South Africa delivery costs
How well do traditional strategies hold up in Expanding your network through regional 15:10 Reserved for Gold Sponsor
an age of multichannel retailing? acquisitions
Craig Ludwig, Chief Operating Officer, Carrol Matthew De Freitas, Founder, Black Line 15:20 The BOPUS trend: How to succeed Last mile fulfilment models to chop delivery DATA AND ANALYTICS
Boyes, South Africa Sprinting, South Africa Perfecting the art of click and collect times
perfect order fulfilment Reshaping the rules of accountability in the The power of data identifying your best
12:00 Formulating your visual merchandising strategy How merchants should approach fraud Digital strategies to capitalising on the African Ensuring that your customer services strategy supply chain formula
Taking a tech driven approach Incorporating a portfolio of techniques to x-border ecommerce growth rocket extends to BOPUS customers Who truly owns the last mile of delivery with The usability of data
Shop fronts with personality - Incorporating identify fraud The impact of new digital marketing Planning for returns and avoiding the the customer? A data driven customer experience
a story Using data as a combatant technologies headaches The role of packaging integrity in the Insights into customer behaviour to build
How data is helping unlock a new level of Machine learning and behavioural analytics How the rise of mobile wallets is Collections: In store vs. lockers and collection customer experience lifetime loyalty
merchandising optimisation as a fraud prevention solution encouraging growth points Smart, scalable automation models to drive Capitalising on information for cross sell and
A focus on the 5 senses - Building sensory Losses relating the chargebacks and how this Contextual data and the power of real-time Thinking smart and finding the balance volume growth up sell
experiences to drive conversion can be controlled inventory between costs and customer service Forget brand loyalty? Its all about the price Using data to guide new market
Going digital: Having the flexibility to change Fraud in 2020 Efficient tech that enable instant delivery Does this give retailers a competitive opportunities
with market demands advantage? Annie Symington, HOD: Analytics, Multichoice
Kenny Matsena, Visual Merchandising Strategist, Africa (Pty) Ltd, South Africa
Timberland, South Africa

12:10 Reserved for Gold Sponsor Reserved for Gold Sponsor Reserved for Gold Sponsor
27
HUMAN CAPITAL SOCIAL COMMERCE

15:40 Retention: What it takes to hold onto great Smart marketing the priority of smart social Accurately predicting (and influencing) the
retail talent commerce customers next purchase
Leveraging your brand, training and skills Using social to make shopping as simple as Predictive analytics: Knowing customers
development initiatives possible better than they know themselves
Combining traditional and technology based Selecting the right implementation strategy Taking an analytical approach to boosting
training Tapping into the power of live, shop-able sales
Incentivising staff to provide better customer videos Implementing this in the B2B space too
experiences Chat apps a new age in engagement Why predictive analytics helps reduce the
Building brand champions Reviews and ratings sales cycle
The role of in store technology as a staff Where to from here? Using data to segment and approach
empowerment tool customers differently
Simon Rey, Group Head, Talent, Learning Preetesh Sewraj, CEO & Chief Innovation
and Organizational Development, Ecobank Analyst, Product of the Year, South Africa
Transnational Incorporated, Togo

16:00 Designing the organisation to operate with The power of social commerce and what it can Taking data analytics to the next level
agility: Building a flexible HC strategy do to your bottom line Integrating with third parties for more
Treating digital as a fundamental component Integrating conversion marketing into your visibility
of the retail organisation social media engagement Real-time inventory manoeuvring and what
Building a culture and brand that resonates Using social to overcome the obstacle of this means for sales
with the workforce uncertainty around online shopping Integrating tests and experiments on
Investing in employees over the long-term Nurturing customer trust and overcoming different products
Changing perception: Using HC initiatives to privacy issues Identifying critical data and dealing with it
promote retail as a career, not a job Creating a consistent brand experience separately
across all channels
Using the power of recommendations
Leveraging data-as-a-service

16:10 Reserved for Gold Sponsor Reserved for Gold Sponsor

16:20 Closing Address, Networking and Refreshments

Book your conference pass today to secure your seat. Call Tumisang on +27 11516 4051
or email Tumisang.thage@terrapinn.com
THE CONFERENCE WAS VERY BENEFICIAL FOR THE
TEAM AND I
Nick Ferreira, Head of Ecommerce & Digital Marketing, Quiksilver, South Africa

I RECOMMENDED IT TO ALL MY COLLEAGUES!


Keith Davids, HR Manager, The Foschini Retail Group Pty Ltd, South Africa
30

CONFIRMED ATTENDEES 31

The most successful innovators, disruptors and change agitators from around the world have chosen Seamless Africa as their go-to conference.

Network with these attendees and book your conference pass today call Tumisang on +27 11516 4051
32
NETWORKING
WITH A WORLD-CLASS REPUTATION OF
ATTRACTING ALL SECTORS OF THE AFRICAN
RETAIL INDUSTRY, FROM SENIOR DECISION
MAKERS, VENDORS AND MANUFACTURERS, TO
END USERS, WE ARE DEDICATED TO CREATING A
MEETING PLACE FOR THE ENTIRE INDUSTRY.

Thats why we build hours of networking into the conference and the exhibition because when we
know youre meeting the right people to learn from and do business with, were happy.
Heres a few ways to make invaluable connections at Seamless Africa 2018:

ROUNDTABLES
Where else can you sit down with senior executives of banks from across Africa and around the world?
These interactive sessions are designed to discuss innovative trends and technologies, as well as learn
about the latest developments in payment technologies.

SPEED NETWORKING
With hundreds of potential customers and partners to meet, this is your chance to network with
everyone in one room.
Quick, efficient and fun, speed networking is a great opportunity to establish valuable relationships in
a crowd of like-minded professionals.

NETWORKING PLATFORM
Take control of your time at the show by proactively contacting fellow attendees and arranging
meetings in advance with our online networking platform. Pre-arrange vital meetings in the
networking area, over lunch or while enjoying a drink after day one comes to an end.

COCKTAIL PARTY
After a busy day of networking and doing business at the show, we like to build in a bit of time to
unwind, in a beautiful location surrounded by good food and better company. Its a good opportunity
to make connections in a more informal setting, and enjoy what South Africa has to offer.

Network with the industry game-changers! Book your conference seat today, call
Tumisang on +27 11516 4051 or email Tumisang.Thage@terrapinn.com
FACTS &
34 READY TO 35

WHO SPONSORS AND EXHIBITS AT SEAMLESS AFRICA


STATS
WHO WILL YOU MEET?
Companies who provide:
CDO CMO CEO COO CIO CTO Chairman Vice- Head of Retail Head of
President Operations Merchandising

Delivery and logistics Digital marketing Mobile Commerce Ecommerce


Solutions platforms

Head of Head of Head of Head of Head of Head of Head of Head of Head of


Marketing Digital Innovation Security Online Sales Head of CRM Africa Ecommerce Payments
ID and security Payment Platforms Implementation Store design
partners consultants

SEAMLESS AFRICA BY INDUSTRY:

POS , Omni-channel In-store technology Supply chain, ERP Merchandising


Solutions solutions

CRM, Loyalty Analytics and data Banks Financial Retailers eTailers Government Telcos
Institutions
solutions

To book your stand contact Ryan Sandham on +27 11516 4031 or email Ryan.Sandham@terrapinn.com
36
SPONSORS AND GROUP 37

EXHIBITORS BOOKINGS
PLATINUM SPONSOR
THE EARLIER YOU BOOK, THE MORE YOULL SAVE AND NOW ITS EVEN
EASIER TO BRING YOUR TEAM WHEN YOU BOOK ONLINE.
WITH SO MUCH CONTENT TO COVER, ITS ONLY FAIR TO MAKE IT
CHEAPER FOR YOU TO BRING YOUR COLLEAGUES TO SEAMLESS
GOLD SPONSORS AFRICA 2018.
TAKE ADVANTAGE OF THE SPECIAL GROUP PACKAGES AVAILABLE AND
SAVE UP TO 25% (THESE ARE ALSO CHEAPER THE EARLIER YOU BOOK!):

SILVER SPONSORS
BASE PRICE R12 995

Early Bird Expiry Price for a Group


Discount Individual Price
Date of 3+
EXHIBITORS
BLACK FRIDAY
24 November 2017 40% R8 577 R7 719
SPECIAL

CHRISTMAS
22 December 2017 30% R10 006 R9 005
SPECIAL

EARLY BIRD 1 26 January 2018 10% R12 865 R11 578

EARLY BIRD 2 16 February 2018 5% R13 580 R12 221

FINAL PRICE 5 March 2018 0% R14 295 R12 865

*Prices subject to change

BOOK ONLINE NOW AT WWW.TERRAPINN.COM/SEAMLESSAFRICA

To become a sponsor or exhibitor, contact Ryan Sandham on +27 11516 4031 or


email Ryan.Sandham@terrapinn.com
THE FLOORPLAN
BOOK YOUR
STAND EARLY

LEVEL 1

CONFERENCE
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SOLD

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9m2 9m2Cu 9m2 12m2 9m2 15m2 FH 12m2

FH
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12m2
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12m2 9m2 UL
Bixolon

18m2 OT
To secure your stand, call Kemantha 18m2
48m2
Bluechain/Rambus
36m2 NEXGO
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24m2
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Union Pay OR 21m2
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international NCR/By GTP(-2)
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LGE RETAIL SEMINAR
12m2
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MEETING
ROOM 1 4m2 4M2 4M2 12m2
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30m2 24m2 16m2 24m2
USP/Wi Happy 15m2 Mahindra Comviva
openw cash
MEETING Connecting Citizen Ingenico/Wireca 12m2
secard ROOM 2 or not ay system
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MEETING Geck/4
ROOM 3 C 9m2
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VISITOR CATERING AREA

DELEGATE CATERING AREA DELEGATE AND VISITOR LOUNGE AREA

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BEING IN CAPE TOWN HAS GIVEN US MUCH
BETTER EXPOSURE TO A WIDER RANGE OF
PROSPECTS FROM THE RETAIL INDUSTRY.
David Marshall, Manager, Toshiba Global Commerce Solutions
PRACTICAL
INFORMATION
DETAILS CONTACTS
VENUE: PROJECT DIRECTOR:
Cape Town International Convention SPONSORSHIP & EXHIBITION
Centre, Cape Town, South Africa Kemantha Naidoo
+27 (0) 11 516 4077
DATES:
Kemantha.Naidoo@terrapinn.com
5-6 March 2018

BUSINESS DEVELOPMENT MANAGER


HOTELS:
Ryan Sandham
Accommodation Partner
+27 (0) 11516 4031
Joline van Niekerk
Ryan.Sandham@terrapinn.com
Tel: +27 (0) 21 975 8192
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Ashleigh Hunt
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