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Culture
A stated mission and vision, which defines what we do,
who works here, and how we operate.
Our Mission:
Make connectivity more accessible.
We are a team of hackers and makers joined forces to enable access to the most important
network known to man - the internet. To accomplish monumental task, we have set out on a
mission to be truly transparent, with products that simplify archaic processes and give users
control to make decisions that truly fit their needs in the moment.
CULTURE / OUR PEOPLE 9
Our People
Passionate Efficient
Technical Hungry
Detail-oriented Organized
Scrappy Open Minded
Strategic
We akin ourselves to
Hackers
Makers
Nerds
Culturally, we value
The resurgence of cities.
Local businesses and entrepreneurs.
Total transparency.
Embracing passions.
Communities.
Hacktivity.
Internet culture or as one would say, mms.
Visuals
Guidelines for the use of any visual components
across all mediums.
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The Lunar Logo
There are four variations of the Lunar logo.
Changing any graphic element of the signature will change the impact the mark has.
This page includes some but not all examples of misuse of the Lunar Logo.
X X X
X X X
VISUALS / COLOR 28
Color
Our colors were chosen to convey that Lunar is a vibrant and approachable brand.
These are the main colors used on any application of our brand. Included in this
section are light/dark variants that should be used for accents.
Primary Colors
Secondary Colors
RGB (14, 24, 43) RGB (146, 36, 105) RGB (225, 132, 51) RGB (82, 82, 82)
CMYK (67%, 44%, 0%, 83%) CMYK (0%, 75%, 28%, 43%) CMYK (0%, 41%, 77%, 12%) CMYK (0%, 0%, 0%, 68%)
VISUALS / COLOR 29
Gradients
The Lunar brand uses gradients to add depth and
texture to background elements. The gradient
transition should be smooth/subtle and only used in
illustration purposes.