Beruflich Dokumente
Kultur Dokumente
The stated questions are about cosmetic online stores in general. In this study
cosmetic products is referred to products such as: skincare products, hair care
products, make-up products, fragrances and personal hygiene products.
Best regards,
Shirin Aliyar and Clara Mutambala
3. In what purpose do you visit cosmetic online stores? (Fill in all the alternatives that
suits well with your visits)
o Browse with no special intention
o Gain information about cosmetic products
o Purchase cosmetic products
o I dont visit cosmetic online stores
92
Hereunder several statements are presented, please read the statements carefully and
fill in that alternative that suits you best at a scale from 1-7. The alternative 1 =
strongly disagree and 7= strongly agree.
5. It is likely that I will purchase cosmetic products from cosmetic online stores in the
near future (i.e. the next three months)
Strongly disagree 1 2 3 4 5 6 7 Strongly agree
8. I believe that cosmetic online stores keep their promises and commitments.
Strongly disagree 1 2 3 4 5 6 7 Strongly agree
9. I believe that cosmetic online stores would not behave opportunistically (i.e. take
advantage of a situation)
Strongly disagree 1 2 3 4 5 6 7 Strongly agree
13. I am concerned that cosmetic online stores will collect too much information
about me
Strongly disagree 1 2 3 4 5 6 7 Strongly agree
14. Cosmetic online stores usually ensure that transactional information is protected.
18. I perceive the technical quality (i.e. the navigation) on cosmetic online stores
websites appealing
19. I perceive the content quality (i.e. the information) on cosmetic online stores
websites appealing
20. I perceive the appearance quality (i.e. the overall graphical look) on cosmetic
online stores websites appealing
94
Strongly disagree 1 2 3 4 5 6 7 Strongly agree
Gender:
o Male
o Female
Age:
o 18-30
o 31-50
o 51+
95