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make a startup . com

makeastartup.com

make a startup . com
make a startup . com

makeastartup.com

about me

Cooking

Sales

Financing

Digital art

Snowboarding

Startup

Tech

Espresso

Digital media

Soccer

Operations

Travel

Telecommunication

Digital media Soccer Operations Travel Telecommunication Venturing 1. FC Kaiserslautern Inline Skating Marketing

Venturing

1. FC Kaiserslautern

Inline Skating

Marketing

Business Development

Entrepreneurship

Professional

Private

Benjamin Rohé Born 1981 13 yrs work experience

Berlin Stockholm soon married

fingers crossed :)

Benjamin Rohé Born 1981 13 yrs work experience Berlin Stockholm soon married fingers crossed :) make

makeastartup.com

The way to today
The way to today
The way to today make a startup . com

makeastartup.com

why am I here today?

associate professor at #ZeppelinUniversity #ZeppelinUniversity

4 months ago from Berlin/ Friedrichshafen in the age of 28

advising # DeutscheTelekomAG and investing in #startups #DeutscheTelekomAG and investing in #startups

13 months ago from Berlin in the age of 27

founded a small startup #incubator #incubator

3

years ago from Berlin in the age of 25

lead 30 people team in 3 locations as director #operations team in 3 locations as director #operations

5

years ago from Berlin in the age of 24

#headhunted by media group by media group

8

years ago from Berlin/Frankfurt in the age of 22

joined a #mobile startup #mobile startup

8

years and 6 months ago from Mainz in the age of 21

prepared an #IPO #IPO

9

years and 6 months ago from Ludwigsburg in the age of 20

co-founded on-web #AG and dropped out of school on-web #AG and dropped out of school

10

years and 2 months ago from Ludwigsburg in the age of 19

founded my first #company first #company

12

years ago from Kaiserslautern in the age of 17

slipped into digital #media digital #media

13

years ago from Kaiserslautern in the age of 15

in the age of 17 slipped into digital #media 13 years ago from Kaiserslautern in the

makeastartup.com

and today I’m here!
and today I’m here!
and today I’m here! make a startup . com

makeastartup.com

rewind to 1996
rewind to
1996
rewind to 1996 make a startup . com

makeastartup.com

slipping into digital media

slipping into digital media web & screen-design make a startup . com

web & screen-design

slipping into digital media web & screen-design make a startup . com

makeastartup.com

finding what you are strong in
finding what you are strong in
finding what you are strong in make a startup . com

makeastartup.com

and create something unique
and create something unique
and create something unique make a startup . com

makeastartup.com

driven by passion building germanys first free email AND free sms portal in 1997 make

driven by passion

building germanys first free email AND free sms portal in 1997

driven by passion building germanys first free email AND free sms portal in 1997 make a

makeastartup.com

driven by passion

Surfway.de ist der beste kostenlose POP3 - Account den ich kenne. Ich nutzte den Account von Surfway seit fast 3 Jahren und ich bin damit sehr zufrieden. (User Feedback from

2000)

Ich benutzte fast 1Jahr lang schon den Pop3-Account von Surfway und kann ihn nur loben, bei ungewähr 600Mails im Monat ist er wirklich eine Hilfe und läst mich auch nicht im Stich bei 60Mails auf einmal. Da kann sogar manchmal mein Provider nicht mit halten mit seinen Pop3-Account oder der von dem Grossen Deutschen Anbieter. (User Feedback from 1998)

Um mal eine Alternative unter den vollwertigen POP3-Anbietern zu nenne, empfehle ich Surfway (www.surfway.de). Dieser Anbieter ist nicht nur kostenlos, er bietet noch einen hervorragenden Service mit weiteren Leistungen, wie Free SMS, Mail2Fax und anderen sehr nützlichen Sachen (User Feedback from 1999)

Ein weiterer Vorteil war der gute Ruf von Surfway. Hatten verschiedene kostenlose Dienste 'Free-Email Adressen' wie Hotmail oder GMX von ihren Diensten ausgeschlossen, so war Surfway von solchen Beschränkungen nicht betroffen. (Review 2001)

ausgeschlossen , so war Surfway von solchen Beschränkungen nicht betroffen . (Review 2001) make a startup

makeastartup.com

not by monetary interests, driven by passion
not by monetary interests,
driven by passion
not by monetary interests, driven by passion make a startup . com

makeastartup.com

but how can we make mon€ y, too?
but how can we make mon€ y,
too?
but how can we make mon€ y, too? make a startup . com

makeastartup.com

optimizing and scaling business

figured out that advertising went welloptimizing and scaling business considered “how to scale” leveraged already existing IT acquired passionate people

considered “how to scale”and scaling business figured out that advertising went well leveraged already existing IT acquired passionate people

leveraged already existing ITout that advertising went well considered “how to scale” acquired passionate people scaled business make a

acquired passionate peopleadvertising went well considered “how to scale” leveraged already existing IT scaled business make a startup

scaled businesswent well considered “how to scale” leveraged already existing IT acquired passionate people make a startup

“how to scale” leveraged already existing IT acquired passionate people scaled business make a startup .

makeastartup.com

ideal cost & profit chart

H1 ‘99

H2 99

H1 00

cost & profit chart H1 ‘99 H 2 ‘ 9 9 H 1 ‘ 0 0

IT & Staff

H2 ‘00

cost & profit chart H1 ‘99 H 2 ‘ 9 9 H 1 ‘ 0 0

Profit

cost & profit chart H1 ‘99 H 2 ‘ 9 9 H 1 ‘ 0 0

makeastartup.com

identifying your strength, leverage on them SCALE
identifying your strength,
leverage on them
SCALE
identifying your strength, leverage on them SCALE make a startup . com

makeastartup.com

the never loved “profit” chart

H1 ‘99

H2 99

H1 00

chart H1 ‘99 H 2 ‘ 9 9 H 1 ‘ 0 0 H 2 ‘

H2 00

IT & Staff

H1 ‘01

chart H1 ‘99 H 2 ‘ 9 9 H 1 ‘ 0 0 H 2 ‘

Profit

chart H1 ‘99 H 2 ‘ 9 9 H 1 ‘ 0 0 H 2 ‘

makeastartup.com

money is not an unlimited resource
money is not an unlimited
resource
money is not an unlimited resource make a startup . com

makeastartup.com

take chances jumping into a bad payed startup with no guarantees vs. taking a good

take chances

jumping into a bad payed startup with no guarantees vs. taking a good payed corporate job

take chances jumping into a bad payed startup with no guarantees vs. taking a good payed

makeastartup.com

be willing to risk & commit > there is no perfect plan!
be willing to risk & commit
> there is no perfect plan!
be willing to risk & commit > there is no perfect plan! make a startup .

makeastartup.com

conquer new or niche markets

focus on customer acquisition customer acquisition

try to deliver 80% with 20% efforts deliver 80% with 20% efforts

build your product with customer feedback product with customer feedback

acquisition try to deliver 80% with 20% efforts build your product with customer feedback make a

makeastartup.com

in less than 12 months more than 150 clients (TV Stations, Radio Stations, medium- and
in less than 12 months
more than 150 clients
(TV Stations, Radio Stations,
medium- and large websites)
than 12 months more than 150 clients (TV Stations, Radio Stations, medium- and large websites) make

makeastartup.com

Try to become an expert
Try to become an expert
Try to become an expert make a startup . com

makeastartup.com

entrepreneurial thinking

building a teamentrepreneurial thinking on low budget to operate services which are already sold , and not existent

on low budget to operate services low budget to operate services

which are already sold , sold,

and not existent , not existent,

based on new technologies , new technologies,

with no experience , no experience,

and high customer expectation high customer expectation

and not existent , based on new technologies , with no experience , and high customer
and not existent , based on new technologies , with no experience , and high customer

makeastartup.com

Hire smart: people whom you can trust and who are good enough to manage themselves.
Hire smart: people whom you can
trust and who are good enough to
manage themselves.
be sure of their enthusiasm and
ability to learn and execute
are good enough to manage themselves. be sure of their enthusiasm and ability to learn and

makeastartup.com

new challenges ahead
new challenges ahead
new challenges ahead make a startup . com

makeastartup.com

investing time and money

decided to dedicate time and money into startup time and money into startup

motivated 6 Friends , Co-Workers and Investors to support 6 Friends, Co-Workers and Investors to support

time and money into startup motivated 6 Friends , Co-Workers and Investors to support make a

makeastartup.com

try to achieve support by mentors with complementary skills
try to achieve support by
mentors with
complementary skills
try to achieve support by mentors with complementary skills make a startup . com

makeastartup.com

suddenly, you become an expert yourself
suddenly, you become an
expert yourself
suddenly, you become an expert yourself make a startup . com

makeastartup.com

corporate entrepreneurship

corporate entrepreneurship “When you go through a major disruptive project, you have to go outside of

“When you go through a major disruptive project, you have to go outside of normal business processes.” - Pete Distler, Sprint Nextel

project, you have to go outside of normal business processes.” - Pete Distler, Sprint Nextel make

makeastartup.com

makemake aa startupstartup comcom

makemakeaastartupstartup comcom

make a startup . com
make a startup . com

makeastartup.com

Thank you!

Thank you! make a startup . com
Thank you! make a startup . com

makeastartup.com

contact information

contact information Benjamin Rohé e: me@ make a startup .com w: make a startup .com m:

Benjamin Rohé e: me@makeastartup.com w: makeastartup.com m: +49 173 975 10 21 follow me @ twitter.com/benjaminr

proud member of: ! !
proud member of:
!
!
a startup .com m: +49 173 975 10 21 follow me @ twitter.com/ benjaminr proud member

makeastartup.com