Lauren Slater

Mount Pleasant, Michigan, 48858

(248) 891-0765
Slate1lj@cmich.edu

EDUCATION
CENTRAL MICHIGAN UNIVERSITY Mount Pleasant, MI
Advertising Major, Marketing Concentration, Expected graduation, May 2018
GPA: 3.74 / 4.00
Deans List: Fall 2014, Spring 2015, Fall 2015, Spring 2016 , Fall 2016,
Relevant Coursework: Essentail Business Skills, Writing for Mass Media, Introduction to Journalism,
Advertising Account Management, Asian Media Cross Cultural Mass Communication, Public Relations
Principles and Practices, Advertising Principles, Law of Mass Communication, Shaping the Media,
Introduction to Marketing, Advertising and Public Relations Research, Introduction to Graphics and Visual
Communications, Writing for Advertising

WORK EXPERIENCE
R-Logic Waterford, MI
Marketing Intern May 2015 Aug 2015
Responsible for web updates and presentation development related to specific product launches
Researched customers within specific markets and prepared reports
Provided feedback on products being readied through the patent process
Strengthened and maintained social media platforms by increasing networks
Conducted research projects in order to strengthen sales platforms
Participated in customer meetings

Cooper Standard Novi, MI

Marketing and Communications Intern May 2016 Aug 2016
Monitor and reply to emails while organizing various request folders including scholarships, employee
requests, and external organizations
Assist in processing Fall scholarship recipients and employee requests
Support various events tied to the Cooper Standard Foundation
Assist and execute events including "Hockey... The Musical", Working Homes/Working Families, Golf
Outing, Lace-UP Detroit, Careers For Veterans 200 Race at Michigan International Speedway and
miscellaneous fundraisers
Assist with external communications
Promote company events and news through social media
Help proof website content
Assist with internal communications (digital signage, portal articles and newsletter articles)
Employee testimonials
Photo library updating

Pasquali Law Offices Mount Pleasant, MI

Marketing Assistant January 2017 May 2017
Advertising Creative: Design pharmaceutical bag/newspaper advertisements

Bonobo Winery Traverse City, MI

Marketing and Public Relations Intern May 2017 Present
Work closely with the Marketing Manager to monitor social media profiles, create content and schedule posts
Review performance of posts and current trends on social media platforms, looking for ways to boost reach and
engagement
Work with the Marketing Manager on implementing new sales strategies
Build Bonobos social media following
Keep track of Bonobos results for the newsletters and other ads on a large excel sheet
Work with Adobe Creative Cloud to create tasting menus, flyers, and other promotional items

Mount Pleasant, Michigan, 48858 (248) 891-0765 Slate1lj@cmich.edu

 Contribute inspiring visual point of view to projects, helping to develop and execute creative concepts for packaging,
point of sale and other supporting elements
Edit and write text ads for our newsletters
Write and distribute Press Releases to the local media
Photograph events
Create content for Bonobo newsletter and blog
Research digital trends and tactics

VOLUNTEER EXPERIENCE
Mitch Albom Charities Working Homes / Working Families: Encourage the donation of homes in Detroit,
MI that would otherwise go unused, then utilize the efforts of volunteers to refurbish homes so families can
be given a place to live
S.A.Y. Detroit: Donate diabetic medical supplies to the nations first full -time medical clinic for homeless
children and their mothers
American Red Cross: Student donor
Starkey Hearing Foundation: Raise funds to bring the gift of hearing by providing free hearing aids and care
to people in need annually in the U.S. and around the world
The Painted Turtle Camp: Raise funds for children wit h more than 70 medical conditions so they can visit
The Painted Turtle at no cost

AWARDS AND HONORS

Central Michigan University Outstanding Emerging Leader Award
Cooper Standard Foundation Scholarship Award: Awarded to the highest level of selection criteria based on
grade point average, leadership and community involvement
Academic Success Award Scholarship: Awarded to students with exceptional grade point averages
Central Michigan Univeristy Deans List: Fall 2014, Spring 2015, Fall 2015, Spring 2016 , Fall 2016

ORGANIZATIONS
Delta Zeta International Sorority
3rd Vice President of Programming
Oversaw overall strategic and operational responsibility for all program areas within the organization
Obtained weekly reports from Junior Executive Board
Communicated with external organizations in order to conduct events and volunteer opportunities
Created a year-long calendar booked with events
Found an effective way to communicate important dates to members through social media and mobile applications

Public Relations Chair

Utilized two-way communication to form relationships between Delta Zeta and its target publics
Informed publics of activities and events
Administrator for our Tumblr, Twitter, Facebook and Instagram account
Used social media as a creative and innovative method of communication

Advertising Student Development Forum

Active Member
American Advertising Federation
NSAC Campaign Tai Pei Frozen Foods

ADDITIONAL SKILLS
Community Outreach
Microsoft Word, Microsoft Excel, Microsoft Office
InDesign
Digital Signage
Social Media
Organization, Leadership and Teamwork
Internal and External Communication
Proofreading

Mount Pleasant, Michigan, 48858 (248) 891-0765 Slate1lj@cmich.edu