Dr Adedayo OSHOLOWU

Job Title: Chief Executive Officer and Chairman of the Board

Email – dayo@ajala.biz
Mobile - +2348037080031
Ajala Work Space
P.O Box 52259
Falomo Ikoyi
Lagos NIGERIA

Experience Summary

Dayo Osholowu is the founder of the Ajala Travel Company, an avid traveler and travel journalist with a
track record of working to position the Ajala brand at the forefront of the African Tourism industry in his
new role as Chief Executive Officer of the Ajala Travel Company. In 2010 he was selected as panelist
with other African Tourism industry experts at the 2010 Africa Investor (Ai) Tourism Summit. In 2009 he
was also invited to participate at the United Nations World Tourism (UNWTO) Think Tank hosted by Mr.
Taleb Rifai UNWTO Secretary-General as part of the 2009 World Tourism Day Celebrations. Since 2009
he also has lead a strategic partnership between the Ajala Travel Company and the Zimbabwe Tourism
Authority to promote Zimbabwe as a tourism destination in Nigeria and Ghana.
Before founding the Ajala Travel Company, Dayo has held several executive leadership positions in
TM
Africa including roles with the FIFA 2010 South Africa World Cup Medical Management Team and the
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Special Olympics International Healthy Athletes Program in Africa.
After graduation from medical school he joined the Nigerian Basketball Professional League and served
as a Medical Officer. In 2008 he was appointed Chief Medical Officer of the Federation of International
Basketball (FIBA Africa) African Club Championships in Lagos. Following this he also served as a Chief
Medical Officer of the Nigerian National Team to the 2009 African Hockey Cup of Nations and with
Nigerian Lagos Islander 1st Division Professional Basketball Team during the 2008/2009 Season. He has
also served as the Medical Officer of the 2009 International Tennis Federation ITF F2 Futures Lagos
Governors Cup, Medical Officer African Hockey Cup of Nations Accra Ghana and 2008 African Cup of
Nations Accra Ghana. As well as the Medical Officer at the 2008 and 2009 Lagos International Half
Marathons and Lagos Triathlon.
In October 2009 he was appointed by the Board of Special Olympics Nigeria as a Director of the Special
Olympics Healthy Athletes Program in Nigeria. In June 2010 he was appointed a Member of the Medical

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Team of Africa’s first World Cup by the FIFA South Africa 2010 World Cup Organizing Committee
evidence of his exceptional career serving as a leader in the field of Sports Medicine in Africa.
Dr Osholowu was honored in 2009 with the Nigerian Young Professional award and was again nominated
for this recognition in 2010. In 2010 he was formally recognized by the President of the Federal Republic
of Nigeria Jonathan Goodluck, Vice President of the World Bank for Africa Obiangeli Ezekweseli and
Director of the Lagos Business School Prof Pat Utomi for his exceptional professional career. Dayo has
taken a break from his medical career to realize the potentials of the ajala brand in the travel and tourism
industry in Africa.
Dayo Osholowu is a columnist for Business Day Nigeria’s most influential business paper and is a Visiting
Lecturer at the College of Medicine University of Lagos. In 2006 he was appointed a Partner with Iheoo: a
healthcare industry professional services partnership established by Dr. Gbenga Adetimehin in Lagos
Nigeria drawn from his background in Healthcare economics, Health systems planning, Health Policy,
Health management and Healthcare marketing communications. Dr Osholowu earned a Bachelors of
Medicine and Surgery from the College of Medicine Idi-Araba Lagos Nigeria and completed the Health
Management and Planning Course at the same institution in 2006. He is a citizen of the Federal Republic
of Nigeria.

Current Role Description

As the Chief Executive of the Ajala Travel Company, Dayo’s job is to lead the vision of the Ajala Travel
Company and make it plain to Investors, Trade partners and the employees of the Ajala Travel Company.
He is responsible for developing a strategic plan to advance the companies mission and objectives and to
promote revenue, profitability and growth as an organization. He is also responsible for overseeing the
management and functioning of the 3 Ajala businesses Unit’s: Tour operations, Media and Intellectual
property. He oversees the company operations to ensure production efficiency, quality, service and cost
effective management of resources. He also monitors the performance of all team members while
ensuring they have all the tools and resources they need to build ajala into the most useful brand helping
Africans travel all over Africa and the world.

Primary Responsibility

1. Development of a strategic plan to advance the company’s mission and objectives and promote
revenue, profitability, and growth as an organization.
2. Oversee company operations to insure production efficiency, quality, service and cost effective
management of resources.
3. Plan, develop, and implement strategies for generating resources and/or revenues for the
company.
4. Identify acquisition and merger opportunities and direct implementation activities.
5. Approve company operational procedures, policies, and standards.
6. Review activity reports and financial to determine progress and status in attaining objectives and
revise objectives and plans in accordance with current conditions.
7. Evaluate performance of executives for compliance with establishing policies and objectives of
the company and contributions in attaining objectives.
8. Promote the company through written articles and personal appearances at conferences and on
radio and TV.
9. Represent the company at legislative sessions, committee meetings and at formal functions.
10. Promote the company to local, regional, national and international constituencies.
11. Build a fundraising network using personal contacts, direct mail, special events and foundation
support.
12. Present a company report at Annual Stockholder and Board of Director meetings.
13. Direct company planning and policy making committees.
14. Oversee foreign operations to include evaluating operating and financial performance.

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Experience Profile - Key Functions
Function/Process
Leadership management
Strategic Management
Business Management
Performance Management
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Role & Experience Details
In his role as Director of the Special Olympics International Healthy
Athletes Program in Nigeria, he developed a plan, in conjunction with
the Special Olympics Africa Healthy Athlete Program Coordinator, to
implement and expand the Healthy Athletes program in the 36 States
of Nigeria. He coordinated the Healthy Athlete programs at State and
local levels and worked Special Olympics Nigeria staff to identify
sponsors and donors for the program. Duties involved administrative,
personnel and financial management of medical services including
liaising with the Special Olympics Nigeria Board coordinate the
implementation, development and delivery of medical services and
facilities for athletes.
As a member of medical team of the FIFA 2010 South Africa World
TM
Cup Medical Management Team and 2008 African Football Cup of
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Nations Medical Team, duties included onsite medical coverage and
coordination of emergency medical services at event. Present on site
to render emergency care to a stricken participants, prompt medical
evaluation of the situation, when warranted. Coordinating access to
remote medical facilities, including communication and transportation
between pitch side and the medical facility for prompt medical services,
when warranted.
In April 2007 he joined Nigerian Health Industry Advisory Professional
Services partnership: Iheoo as a Director. Projects he has lead include
market research, business model design and brand design for primary
health care provider in Victoria Island Lagos (for Wilmer Clinics);
proposals for health policy design for a donor funded agricultural
project in Benin Republic; research on Social Health Insurance in
Accra Ghana, primary health care business models, work site clinic
business models, social health insurance business models and
occupational health schemes. Dayo’s practice was focused on in
Healthcare economics, Health systems planning, Health Policy, Health
management and Healthcare marketing communications. He is also a
Columnist for the Health industry for BuisnessDay Nigeria
As a Medical Officer of the 2008 Lagos International Half Marathon he
performed an audit of morbidity, mortality and medical services during
event, in a bid to generate data to guide planning of future events.
Results of which were presented at the Presented at the Annual
Scientific Conference of the West African College of Physicians 2008.
He also lead the review of the policies, protocols and standard
operating procedures for provision of essential medical services at the
Ghana 2008 MTN African Football Cup of Nations and was invited to
present his findings at the 3rd International
FIFA Football Medicine Conference, Sun City South Africa.
Employment Summary
Dates
1st February 2009 -Present
Jun 2010 – July 2010
Nov 2008 - Present
Nov 2009- Present
Jan 2008 – October 2009
Jan 2007 – Nov 2007
Education Summary
Degree and Date
MBBS (2006) College of Medicine University
of Lagos NIGERIA
Related Training, Courses and Seminars
Program or Course
Health Management,
Planning and Policy
(College of Medicine,
University of Lagos NIGERIA)
Tourism, Image and the
Media (UN World Tourism
Organisation)
Personal Details
Date of Birth
Nationality
Passport Details
Name as on
Relationship
Passport
Adedayo
Gbolahan
OSHOLOWU
Ajala Travel Company 2010 ©
Organization Role
Ajala Travel Company Founder and Chief Executive
Officer
TM
South Africa FIFA World Cup 2010 Medical Officer
Special Olympics International Nigeria Director (Clinical)
Iheoo: Health Industry Practice Director
st
Lagos Islander 1 Division Professional Chief Medical Officer
Basketball Team
Lagos Premier Basketball League Venue Medical Officer
Institute Major and Specialization
Medicine and Surgery
Coverage Dates
Received training in health policy analysis, Jan- April 2006
development of policy plans and their monitoring
and evaluation. Analysis of the different options
of financing healthcare and the organization of
health systems. Particular attention was given to
the health planning process, management
structures, healthy systems research, information
systems and health program implementation
monitoring and evaluation.
Gained a firm understanding of the challenges
faced by health planners, managers and policy
makers in resource limited settings.
th
Received training on the impact of tourism on 27 September 2009
local economies. Particular focus on the role of
the international media on Tourism in individual
destinations in the context of the world travel
market. Training in the competitive analysis of
destination and development of strategy for
destinations to market countries tourism assets
to the world using the media.
01-06-1982
Nigerian
Passport Date of
Expiry Date Place of Issue
Number Issue
A01668252 14-01-2010 13-01-2015 Lagos NIGERIA
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