INSTITUTIONAL STUDENT RESEARCH/THESIS GUIDELINES

Basic Thesis Format Considerations:

Left Margin : 1.5 inches
Right Margin : 1 inch
Top : 1 inch
Bottom : 1 inch
Pagination : Upper right side corner
(No pagination on chapter pages)
Spacing : Double (text)
Single (tabular titles and presentations)
Paragraph Indention : 0.5 inch
Text Alignment : Justified
Style : Normal
Font Size : 12 (body of text)
: 10 (legends placed under tabular presentations)
Font Type: : Arial
Titles & Sub-headings : Bold

Verb Tense
Proposal Paper Use Future Tense
Final Paper Past Tense is usually appropriate for the literature review, research design,
and procedure; Present Tense to describe and discuss results or findings i.e. tables,
illustrations.
Pronouns
Third Person point of view (particularly in Quantitative)
Page Content
No hanging pages and tables
An ideal paragraph is five to eight sentences long.
Avoid one liners and one paragraph for the whole page.

Type of Documentation
Source-Citation-in-Text Format (Parenthetical)
American Psychological Association (APA)
[Author (Year) if part of sentence- e.g. Tiglao (2017)]
[(Author, Year) if at the end of sentence or paragraph e.g. (Tiglao, 2017)]
1. The title page should be consistent with the cover page
 BUSINESS PLAN FOR ABC COMPANY

An Undergraduate Business Plan

Presented to
The Faculty of the College of Arts and Sciences
SAN BEDA COLLEGE - ALABANG
Muntinlupa City

In Partial Fulfillment
Of the Requirements for the Degree
BACHELOR OF SCIENCE IN ACCOUNTANCY

Juan C. Dela Cruz

Edgar Reyes
Maria Santos

October2017
 TABLE OF CONTENTS

Acknowledgment iii
Table of Contents vii
List of Tables ix
List of Figures xi
List of Appendices xii
CHAPTER
1 EXECUTIVE SUMMARY
(this highlights the type of business, management highlights, technical
highlights, marketing highlights, financial highlights and socio-economic
contributions, should be not more than 1 page long)

2 INTRODUCTION
Introduction (nature of the industry where the business will go)
Research Methodology
(what research methods will be used, what are the sources of data, how
will data collection be done, include methods in market research survey )
3 MANAGEMENT ASPECT
Type of Business Organization
Organizational Structure
Job Descriptions
Salaries and Benefits
Recruitment Method and Selection
Performance Evaluation
4 MARKETING ASPECT

Industry Analysis
(using 5 forces model by Porter )
 Competitive Analysis
(summary of direct competitors related to Product, Price, Placement and
Promotion)

Demand Study

Historical Demand (last three years)

Projected Demand (projected three years)

Supply Study
Historical Supply (last three years)
Projected Supply (projected three years)

Target Market Analysis

Include results of survey, profiling of target market such as demographic
profile, traits and buying behavior)
Product
(include brand name and logo, packaging, unique selling proposition
describe and justify the design of packaging and logo, discuss strategies)
Pricing
(include pricing scheme, justification for the pricing scheme, discuss
strategies)
Place
(channels of distribution, justification for choice of channels, discuss
strategies)
Promotion
(type of promotion to be used, program and budget)

5 TECHNICAL ASPECT

Product Concept

Plant Location and Layout

 Raw Materials
(includes suppliers as sources)
Production Process

Production Schedule

Machinery and Equipment

Office Supplies and Equipment

Utilities
Warehousing and Delivery
6 FINANCIAL ASPECT
Financial Assumptions
Pre-Operating Income Statenent and Balanced Sheet
(prior to actual operations)
Projected Income Statement
(3 year projection)
Projected Balanced Sheet
(3 year projection)
Projected Cash Flow
(3 year projection)
Financial Ratios
7 SOCIO ECONOMIC ASPECT
(such as taxes, income to local government, jobs generation, contribution
to gross domestic product, etc.)
8 BENEDICTINE LEARNINGS
(individual personal reflection on Ora et Labora and Benedictine Hallmark
of prayer and discipline)
REFERENCES
APPENDICES
Note: The sub parts of each chapter are those written in small caps, bold)