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Introduction
100% pure coffee
Grown and produced under the standards of Fair Trade, the coffee beans are
processed in traditional methods, keeping fully the best fragrance and taste. The
product line is based on the perfect combination of Robusta and Arabica, which is
a combination of intense bitterness of Robusta and rich aroma of Arabica creating
a comfortable relaxed feeling.
Ground Coffee
Taste Bitter
Price 100.000
About CUDLIEMONG
The central highlands region of Vietnam consists of the five provinces; Lam Dong,
Dak Nong, Dak Lak, Gia Lai and Kon Tum, covering a total area of 54,700 square
kilometers, equal to 16.5 percent of the countrys land mass. The region has a
population of more than 5.1 million. Located on a plateau at an average altitude of
500-600 meters, the region has more than two million hectares of basalt soil
suitable for growing Robusta coffee, rubber, pepper and tea. It has a total of
434,000 hectares of coffee plants, 80 percent of the countrys total coffee growing
area. Cud Lie Mnong consists of 14 villages. The main crops in this area are coffee
(mainly robusta), pepper and rubber.
In early 2008, the Dakman Company (a coffee processing company) began to work
on improving the quality of coffee from the farmers in this area. They organised
and provided training on 4C (Common Code for the Coffee Community
Association) standards and GAP (Good Agriculture Practice). Then Dakman
helped the farmers from the area to set up the producer group, CUDLIEMNONG.
The cooperative received Fairtrade Certification in 2009 and currently has 84
members.
The investment for the coffee production (such as fuel for water pumps and
fertilisers) comes mainly from the sales of coffee which the farmers store after
harvest season and sell when they need cash for expenses. The cooperatives annual
production capacity of Robusta green bean is approximately 346 tons but during
the 2011/12 harvest productivity increased to 398 tons, 369 of which was sold as
Fairtrade. Members have on average 0-4 hectares of land each for growing coffee.
Benefits of Fairtrade
Direct support to members to help them increase productivity and quality (28%
of the premium)