Beruflich Dokumente
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Marketing
Program
Syllabus
The Advanced Marketing Program is set up to release a new module every week, over the course
of 45 weeks.
This is a broad overview of everything thats included in the modules of AMP. Please note that the
order of the modules may change based on feedback. The content may also change based on
feedback that we receive from program members.
To begin AMP, we want to get you in the right mindset and set up some benchmarks. Having the
right mindset can be everything as you face adversity and challenges in your business. Its
important to set benchmarks for where you are now, so you can look back at your progress in the
future and see how far youve come. You also want to note down how much you know about your
target marketsince this is what your product/service should revolve around and cater to! If you
dont know the answers to some of the questions in the exercises for this module, thats okay! As
you progress forward in the program youll gain deeper insight and be able to answer those
questions with more clarity.
How well do you know your direct competitors? How about the competitors that seem light years
ahead of you? In this module, we go over several different tools that will help you gain the
competitive edge and learn important information about your competitors. Remember: there is
no one-size-fits-all tool to use. All of these tools have unique strengths and weaknesses. The best
2015, by I'm Kind of a Big Deal, LLC
thing you can do is try the tools with the free trials, and decide which one you like the most! (Neil
Patel personally loves SEMRush, which we will cover in an updated version in this module.)
We continue with building your competitive intelligence, by creating swipe files full of ads,
landing pages, and figuring out the buying pattern of the people our competitors are targeting.
Also, if youve ever wondered how a competitor built their website, we have a tool in this module
that helps you uncover how you can reverse engineer technology.
Can you identify the most powerful and persuasive asset of your business? Its your brand. And
there is a scientifically proven method of building your brand for deeper connections with your
audience. In this module, we cover the essentials of crafting a brand, telling your brand story,
naming products, and creating a UVP and USP.
In this module we cover what ethical persuasion is, and why its important to your business. This
includes the fundamentals of understanding persuasion as a psychological selling tool, why you
should care more about what your client is experiencing and saying than what you have to say,
and how you can set yourself up to be a leader in your industry. These are all tools we use in later
modules having to do with sales writing and content marketing.
Continuing from Module 5, we learn a little bit more about advanced persuasion techniques, What
NOT to do, and some time-tested persuasive sales techniques. This gives you a well-rounded
foundation for being a better persuader and communicator with your target market.
Section 6.3 : What NOT To Do! (Persuasion and Hypnotic Sales Techniques)
Do you have a well-thought out and engineered sales process? This is a MAJOR step towards
growing your business and being more successful. In this module we give you a walk through the
sales process that we recommend, re-review competitive analysis as it pertains to your sales
process, and help you begin to define your own sales process.
Grab yourself a cup of coffee, these lessons dive deep! Were going to give you the fastest possible
lessons on copywriting for your business. Before you can even begin to formulate your sales pages
and funnel, you need to know the process for writing effectively. Youll want to download the
lesson MP3s on this one, and listen to them over and over again. Copywriting has the biggest
effect on how your sales funnel converts.
Section 8.1 : How to Create Copy that Compels and Converts, Part 1
Section 8.2 : How to Create Copy that Compels and Converts, Part 2
Section 8.3 : How to Create Copy that Compels and Converts, Part 3
The best asset you can collect from your target audience is their contact information. In this day
and age, the majority of internet users wont freely give you their contact information without
Now that youve gotten your target markets contact information The next step is to transform
them from a simple opt-in, into a buyer. This actually changes the psychology of your buyer!
Which is why its important you do this sooner rather than later. In this module, we talk about
that first initial offer you make to your clientyour tripwire. And we even provide you with a zip
file full of examples you can look at!
At the center of your sales funnel, is your core offer. This could be a product, a bundle of products,
a service, or an info-course. This module offers you some guidance on formulating your core offer,
making it irresistible, and optimizing it for the best possible conversion.
This short module will give you pointers on creating landing and sales pages and refining your
pitch. We also include a guide that breaks down 6 of the greatest performing direct mail letters.
Do you know the best time to sell your next offer? Right after someone has purchased your core
offer! Having a set of profit maximizers on hand is a great strategy to improving the ROI of your
sales funnel, and offering additional value to your list of buyers. We cover profit maximizers in
this module, including using a CPA or JV offer as a profit maximizer in your funnel.
As weve stressed through this course so far, having a list of emails is an integrally important part
of your marketing plan. In this module, we cover the foundation of creating email sequences that
draw your email list closer to your brand, entice them to buy your offers, and take them from the
psychology of a simple opt-in, to actually using your product/service.
What gets measured gets managed, is an often repeated sayingone that the team behind AMP
firmly believe in. So for this module, we give you the basic foundation for setting up key
performance indicators of your email campaigns. You will also learn how to measure different
aspects of your campaign to track how its performing. We include quite a few different tools in
this module, so make sure you grab them all!
Now that you understand the foundation of email marketing, we can dive into some fast-track
email conversion sequences. In this short module, we share the conversion sequence that Neil
Patel uses, and how you can use it in your business too. Dont forget to catch the email
Webinars are being used more now, than ever, by online marketers. Heck, even Neil used one to
promote his AMP program! In this module, we walk you through each step of writing an effective
converting webinar. We also include guides for tools you can use to set up your webinar.
Section 17.1 : Overview
Video Sales Letters (VSLs) are a middle ground between a long-form written sales letter and a
webinar. They have to be short and punchy (no more than 24 minutes), but they also must
convince the viewer to buy. How do you do both? Watch this lesson to learn the essential steps to
writing an effective VSL, as well as how to set it up for your funnel.
Does the idea of pitching or selling to someone make you nervous? Does it make you feel like a
fraud? Does it make you feel uncomfortable? You arent alone. Most people are incredibly
uncomfortable with the idea of actively selling their offers to their audience. There is a way of
changing your mindset and the method by which you sell so that you dont feel this nagging
insecurity. And in this module, we talk about how to make that changebecause many of you will
be consulting with your potential clients on the phone or in a strategy session, as part of your
sales funnel.
As we said before, What gets measured gets managed. This module begins our deep dive into
tracking the progress of your sales funnel. This includes lead source tracking and optimization,
metrics, data, and KPIs, the math to tracking conversion, and user tracking (via Google and a few
other tools).
While we covered the basics before, this module dives deeper into tracking your email sequences
for performance. This includes link tracking, a review of segmentation, google analytics for email
tracking, tracking the overall campaign for performance, lead tracking (both active and inactive
leads), and a few resources you may find handy.
What budget should you start with? Where can you look for initial targeting ideas in an ad
campaign? How can you troubleshoot a promotional campaign that has bad ROI? And when do
you know to cut off a campaign because it isnt performing well enough? This module answers
each of these questions.
Section 22.2 : Looking at existing SEO and Social Data for Test Markets
Are you ready to start setting up some ads and promotions? Were finally diving into the art of
advertising online! In this module, we cover some basic overview information and suggested
swipe tactics before you get started with your advertising campaigns.
This module is devoted to, what we believe, is a cornerstone of online marketing today: Facebook
advertising. Its affordable, has precise targeting, and is accessible to just about every market
today. Were going to go through each type of ad, and 3 different strategies you can use to go from
cold leads to red-hot buyers, all with Facebook ads.
In this module, we cover the foundations behind a plethora of social media advertising channels.
This includes Linkedin, Pinterest, Periscope, Instagram, Youtube, and Twitter ads.
For this part of the AMP Paid Media modules, youre going to learn about PPC ads, ad networks,
offline ads, and affiliate networks.
In the last module devoted to paid media youre going to learn about CPA networks, traffic
agencies, mobile ads, and google ad word content networks. This will conclude our paid media
modules, and give you a broad understanding of the many ad types available to your business
today.
What is content marketing? Why should it matter to your business? And how do you get started?
In this module, we answer these questions and get the gears in your mind moving ideas around
for your content marketing plan.
But wait, Im not a writer! Thats what every blogger said when they first started. Thankfully,
you dont have to go down the long hard road that bloggers of the past have gone down. Instead,
you can use this module to learn how to write like a pro, grab a few writing templates, overcome
your roadblocks, and revisit crafting a winning headline.
Youve gotten into your writing mojo. Now its time to learn about publishing content, managing
your content, and creating a long-term editorial calendar. This is the secret behind most major
blogs that convert visitors into buyers! It really comes down to planning, testing, and optimizing
over and over again.
Youve got a killer set of articles and an editorial calendar that you just know is a winner. Now
how do you get your articles seen? In this module we cover promoting your content, building
external links to your content, as well as how to get on some huge media websites.
When you have a million things to do to make your business a success, getting things done can
become more about putting fires out than actually progressing on your tasks. In this module,
youll learn the importance of delegating tasks that arent the best use of your time. Youll also
learn how to set up ads to hire qualified and affordable contractors to help you.
Have you wanted to create an info course but dont know how to get started? In this module we
walk you through formulating, writing, and creating an info product. If you have expertise in
something, all thats required is the ability to break down your expertise into smaller and more
palatable pieces for a newbie to understand.
Most infoproducts lead into an offer for consultation or coaching with the product creator. This
module walks you through the steps of upselling within your course, bundling certain offers, and
creating a group coaching model.
Are you wanting to do a large product launch? This module gets you started with the mindsets
and prerequisites for successful product launches.
The first type of launch that we cover is the Instant Live Launch. Were going to walk you
through the steps to quickly launch your product funnel, in a live type of approach.
Do you have several products you want to launch simultaneously? Then the multi-tier launch is
for you. We walk you through the process of creating the launch map for the many different offers
you have, setting up continuity offers, and more.
Are you looking to set up a funnel that has an evergreen launch? This module covers rolling
launches, where you set up a funnel and then continually optimize it for long-term use.
Wow! Youve gone through the very time-consuming and often patience-testing task of creating a
sales funnel. At this point it should be live, you should be promoting it with ads of some sort, etc.
Once youve gathered some data on the effectiveness of your funnel, its time to begin testing it for
conversion optimization. In this module, we go into why we test for mastery, an overview of A/B
split tests, the usefulness of heatmaps, and how to measure effectiveness.
In the second part of our conversion optimization modules, were going to cover squeeze page
conversion testing, landing page conversion testing, and sales page conversion testing.
In the final part of our conversion optimization modules, were going to cover email conversion
testing, pop up performance testing, and some awesome conversion and optimization tools you
can pick up to make testing as simply as possible. This module ends the *official* 45 modules of
AMP but we arent done yet.
To help finish out your year of learning, this bonus module is all about automating and scaling.
There are a million different ways that this can be doneso this module covers some of the
broader strokes and mindsets behind automating and scaling your business for bigger results.
After going through all the lessons in AMP, you should have the conceptual tools to create a fully
integrated marketing strategy. For our final bonus module of the program, we decided to give you
3 valuable examples of stacked and fully integrated marketing plans. Its not necessary to create a
complicated strategy to succeed. Ultimately all of the tools and lessons from AMP should
empower you to make an integrated strategy that works for you and your business!